Guerrilla Marketing- Achieving Goals by investing time and idea instead of Money Business competition is at an all-time high these days. Businesses want consumers to spend their money on their products, so consumers receive a lot of junk mail, spam email, and unwanted phone calls. Consumers are so used to these traditional tactics that businesses sometimes have to think of other ways to get their attention.
To promote your products you simply need to invest your time in discovering new ideas how to enhance visibility of product. Products are promoted in unconventional way by spending less budget. This Marketing strategy attracts crowd to see, touch and try products. This also involves high energy and imagination focusing to grab attention of public in more personal and memorable level.
Guerrilla Marketing simply puts it as “The achievement of conventional goals (i.e. Profit) using unconventional methods such as investing energy and ideas instead of money.� The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract a bigger audience.
Guerrilla Marketing has adopted new strategy, apart from Traditional advertising media, in which they surprise consumers in fascinating manners to create a big impression about the brand or product. The message to consumers is clear and concise.
Online Guerrilla Marketing uses pop-up ads or image alt texts to display an entertaining or informative message to users waiting to access the content. Surprising or entertaining videos are viraled amongst users who like to view and share. Even competitions or discounts are held to encourage users to share or create content related to their product, etc.
Guerrilla marketing tactics essential for success: 1. Understanding the way target audience think and behave. 2. Be creative while developing marketing tactics 3. Measure success by number of new customers and profits instead of sales 4. Develop strategic partnerships with other organizations to achieve shared goals 5. Leverage free media 6. Make fast decisions and use agility to compete larger competitors
Recently, LG mobile tasked Hotcow to help them launch the world’s first 3D smartphone. Hotcow is a brand experience agency in connecting brands to consumers offline for better online conversations and relationships. Their core services include: product sampling, guerrilla marketing, PR stunts, corporate events, promotional staff. Hotcow planned a campaign message “Playing by Yourself Just Got Better”.
Their strategy was to reach the audience at four touch points like Play Pods, LG Play Mobile, LG Play Teams and LG Playhub, at work and during leisure time to spend quality time interacting with them. The location plan focused on a strategy to enable the target audience to see the product multiple times during their daily lives to increase both product awareness and understanding. This campaign left with 63% of users willing to purchase the product.