LETTUCE SMOKE CANNA CO.

From the last editorial, we covered setting your product apart and how it

From the last editorial, we covered setting your product apart and how it reaches the masses via the retail dispensary outlets. This month we dive reaches the masses via the retail dispensary outlets. This month we dive into some ways to listen, learn, and navigate product sales from the retail into some ways to listen, learn, and navigate product sales from the retail counter. If your product/s have made the shelves, how can you ensure counter. If your product/s have made the shelves, how can you ensure dispensaries and patients are moving through it? Product. Price. Place. dispensaries and are moving through it? Product. Price. Place. Promotion. Those are the 4P’s we will touch on. Promotion. Those are the 4P’s we will touch on.

First, we’ve covered a good portion of product and how it sets yours apart First, we’ve covered a good portion of product and how it sets yours apart from the hundreds, if not thousands (flower), in the marketplace? Is it from the hundreds, if not thousands (flower), in the marketplace? it packaged well and compliantly? Does it clearly “advertise” what’s being packaged well and compliantly? Does it clearly “advertise” what’s being presented for sale/consumption? Does it come with a guarantee of presented for sale/consumption? Does it come with a guarantee of quality? All are important to reaching the shelves and providing an ease in quality? All are important to reaching the shelves and providing an ease in which the “budtender” or “cannacian” can help promote the product. which the “budtender” or “cannacian” can help promote the product.

Next, we have a price. It’s oftentimes looked at first as a measurement of Next, we have a price. It’s oftentimes looked at first as a measurement of current and fair market by both dispensary and consumer. Often they are current and fair market by both dispensary and consumer. Often they are tiered based on a basic bottom, mid, and top shelf option. It’s important tiered based on a basic bottom, mid, and top shelf option. It’s important to understand the market and how supply and demand for the cost of to understand the market and how supply and demand for the cost of ingredients and compliance (licensing, permits, packaging, etc) plays into ingredients and compliance (licensing, permits, packaging, etc) plays into fairly pricing the product. What often gets overlooked is that the cost that fairly pricing the product. What often gets overlooked is that the cost that the retailer is marking includes all taxes and the fact that dispensaries pay the retailer is marking includes all taxes and the fact that dispensaries pay higher rent with no tax breaks. higher rent with no tax breaks.

Being cognizant of how those factor into the pricing includes the location Being cognizant of how those factor into the pricing includes the location and financial demographic of the retail outlet. Certain areas of the state and financial demographic of the retail outlet. Certain areas of the can vary pricing by 30% or more due to quality of location and its ease of can vary pricing by 30% or more due to quality of location and its ease of entry. So, the place in which your product reaches means that sales may entry. So, the place in which your product reaches means that sales may be slower or faster based on the affordability of the local marketplace. In be slower or faster based on the affordability of the local marketplace. In addition, the hours of operation and placement of product within the addition, the hours of operation and placement of product within the dispensary will play a role in product sales. dispensary will play a role in product sales.

Last, we have promotion. How is it being promoted at the dispensary? Are Last, we have promotion. How is it being promoted at the dispensary? Are there joint efforts to ensure the product is correctly labeled and displayed there joint efforts to ensure the product is correctly labeled and displayed within the location as well as online via MAGAZINE advertorials and within the location as well as online via MAGAZINE advertorials and advertisements, Website, WeedMaps, Leafly, as well as social media advertisements, Website, WeedMaps, Leafly, as well as social media platforms. Next, is the person behind the counter familiar with the platforms. Next, is the person behind the counter familiar with the product and what sets it apart. Is it the way it’s produced, priced, or product and what sets it apart. Is it the way it’s produced, priced, or packaged (or any/all) that keeps the product fresh and desirable. In the packaged (or any/all) that keeps the product fresh and desirable. In the end, the patient/consumer will dictate much of the loyalty and repeated end, the patient/consumer will dictate much of the loyalty and repeated turnover of the product. Does what was sold to the consumer match the turnover of the product. Does what was sold to the consumer match the promoted expectations. If you can WOW them with the 4P’s then you’re promoted expectations. If you can WOW them with the 4P’s then you’re far more likely to have a successful product and retail counter. far more likely to have a successful product and retail counter.