Herefords Australia Summer 18-19

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SUMMER 2019 – ISSUE 12

Herefords SUMMER 2019

STRAP LINE

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AUSTRALIA

REBRANDING

$6 MILLION ON WHITEFACE GENETICS

S UPE R S IR ES O FFE R SO LU T IO NS

Herefords Australia

KINGS OF GRASS


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STRAP LINE

RAVENSDALE HEREFORDS AUSTRALIA

POLL HEREFORDS

Injemira Anzac K220

58 BULLS AVAILABLE 2019 • 20 SONS INJEMIRA ANZAC • BULLS BY KIDMAN DECKOR OTAPAWA SPARK RAVENSDALE EXPLORER & RAVENSDALE SPITFIRE WODONGA NAtIONAL ShOW & SALE DUBBO NAtIONAL ShOW & SALE

OPEN DAY – 30 JAN 2019 BULLS THE BEEF WEEK FOR SALE STUD MANAGER

PRINCIPAL

RAVENSDALE POLL HEREFORDS

Simon Ward / M: 0428 319 521 simon@ravensdalepollherefords.com.au

Brian Burgess / M: 0414 414 214 info@ravensdalepollherefords.com.au

Location: Dalriada, 9985 Hume Highway, Holbrook NSW 2644 - (14km north of Holbrook) www.ravensdalepollherefords.com.au

CR131312AA

SEMEN FOR SALE


SUMMER 2019 – ISSUE 12

STRAP LINE

Herefords Australia is rolling out

SUMMER 2019

Herefords

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a new logo to cement the breed’s position within the genomic era. Read the full story on page 7.

AUSTRALIA

Contents Editor Kim Woods Outcross Media 0499 77 2860 kim@outcrossmedia.com.au Art direction and design Creed & Lang 07 4661 1541 Advertising Annette Weatherstone Rural Weekly 07 4660 1360

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Hereford True Genetics

36

Getting savvy on social media

58

Spring bull sales wrap

Publisher Herefords Australia ABN 86 121 714 332 General Manager Andrew Donoghue Breed development manager Michael Beattie

I NSI D E

Member Services Officer Ambrose Kenney

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Chairman’s report

40 Technical news

Member Services Officer Leanne Olrich

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General manager’s

43 Value adding

Member Services/ Marketing Co-ordinator Rowan McNaught Events and Youth Co-ordinator Katelin Davies Bookkeeper Carmel Reilly Board of Directors 2019 Bill Kee, Chairman

Scott Hann, Vice-Chairman

Tony Haggarty, Chairman, Finance, Audit and Risk Committee

Geoff Birchnell , Chairman, Marketing and Development Committee Tim Burvill, Pat Pearce, Trish Worth (Directors)

report 10 News • Steer trial sponsorship • Hereford on ALPA menu 14 Carcase triumphs 24 New appointment 26 AgQuip beef a hit

All mail to: Locked Bag 7, Armidale, NSW, 2350

Hereford beef 44 Ethically raised, grass fed 54 Days to calving 62 Glen Innes bull sale 64 Royal Show results 80 Board of Directors

27 News from the West

82 Regional contacts

The Herefords Australia magazine is published twice a year by Herefords Australia Limited.

28 Northern focus

84 Breeders directory

Articles appearing in the Herefords Australia magazine do not necessarily represent the policies, opinions or views of Herefords Australia.

30 Hereford Youth news

86 2019 events calendar


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CHAIRMAN’S MESSAGE

HEREFORDS AUSTRALIA

Bill Kee Dear members, The focus of our recent Board meeting was on projects achieving the Herefords Australia Limited strategic objectives. The key outcomes were: • The Board’s unanimous decision to adopt a new logo for HAL. The Board decided with the roll out of strategic projects it was appropriate to have a fresh start, rebrand and introduce a new logo that could be adapted to identify the various projects. The logo is fresh, modern, vital and appropriate. I trust you share my pride and enthusiasm for it and what it represents. • Hereford True Genetics – Super Sire program. This project is designed to identify Hereford sires having elite genetic merit and potential to improve our breed so the product we produce is sought after by our consumers. Whilst this program is more commercially focused, it is also available to our seedstock producers. • The Marketing and Development Committee are considering a performance bull sale where any member can enter bulls of high genetic merit, all fed at the same venue, their information recorded for both comparison and BREEDPLAN, and then sold. • The Board is aware of the situation being experienced by our southern Queensland and NSW members and breeders in finding markets for their cattle. Management is making enquiries and is hopeful of supplying details to members of businesses, backgrounders and feedlots supporting the breed. I urge all members, in turn, to support those businesses. I also urge all breeders to ensure cattle are weaned and prepared properly for induction to feedlots as this will make them far more marketable. • AGBU presented a breed audit confirming the Hereford breed was making genetic progress and that economically important traits are difficult to measure, thus the importance of using a reference population for genetic evaluations. Genotyping and information from the BIN project was confirmed as essential in the process. • AGBU did, however, advise that to improve genetic gain in our breed, it is important to have a real increase in female recording, particularly in areas of Mature Cow Weight and Days to Calving. These traits are relatively easy to record and will make a substantial difference to the accuracy of BREEDPLAN figures and Index values. I urge all members to submit these records as we are assured it will add substantial value to your records. • The first report from the Black Baldy Project is expected to be available for release in early 2019. • It is proposed to hold a Hereford breed forum each year. The format is to have guest presenters on topical and industry matters during the day, an AGM in the late afternoon followed by a dinner with a keynote speaker. It is proposed to have the forum annually in different locations – the first is likely to be held at Hamilton, Victoria, in April 2019. • Management, together with JBS Australia, is arranging breeder forums in early 2019 for our members and their clients who grass finish their cattle. • The financial situation of HAL is very sound and on budget for the current year. • Not withstanding the severe drought conditions being experienced by many of our members, our inventory of animals has not reduced substantially. • The Board was introduced to and welcomed our breed development manager, Michael Beattie. Michael has an extensive background and experience in the cattle industry. He also has a deep history and heritage in the Hereford breed. Michael’s great grandfather, Mr A J Beattie, in the early 1900s started the Gisborne Hereford Stud, at Gisborne, Victoria, and was among the first breeders to import Herefords to Australia. Mr A J Beattie was the president of Herefords Australia in the 1930s. The stud subsequently relocated to Narrandera, NSW, then Glen Innes and Walcha where it was finally dispersed in the 1980s. We welcome Michael to the team at HAL and feel sure he will make a substantial contribution towards the success of our strategic projects. I urge all members to embrace our strategic projects and pursue excellence in all their endeavours. I also take this opportunity to wish all members and their families a merry Christmas and safe, healthy and prosperous 2019. Let’s not be a breed that serves history, let’s continue to be a breed that makes history!

Yours faithfully, Bill Kee

CHAIRMAN, HEREFORDS AUSTRALIA LIMITED


SUMMER 2019

GENERAL MANAGER’S MESSAGE

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Andrew Donoghue The extended dry conditions during 2018 has provided many challenges to anyone connected to the rural industries. None more so than our members and producers who are working as hard as they can to ensure their own business survives the circumstances. The flow-on effect is enormous and at Herefords Australia we can see and understand the challenges our members and producers are facing, and wish to offer our support in any way we can. In early October, we welcomed Michael Beattie to the team at Herefords Australia in the role of breed development manager. Michael brings with him a strong research and development and technical background along with experience in breed development. Michael will be managing HAL’s R & D projects, as well as having a commercial focus, dealing with producers, feedlots and processors, and making sure there is a consistent link between all stakeholders of the production chain. It is important all producers, both commercial and stud, understand the requirements of the end users and ensure their breeding objective is in line with what the consumer wants. I would like to acknowledge the work Hannah Bourke contributed during her time with Herefords Australia. Hannah played a large part in the introduction of genomics as well as fine-tuning the registry and DNA services offered to our members. Hannah has taken up a position with Neogen Australasia where she will have continued contact with the Hereford breed through the DNA services Neogen offers. On behalf of the team at Herefords Australia we would like to wish Hannah all the best in this exciting career opportunity. The R & D projects are still delivering much needed information to Herefords Australia. The Beef Information Nucleus (BIN) Project is more important than ever contributing essential phenotypes to the Herefords Australia reference population, ensuring the accuracy of the breed’s single step EBVs. The data generated from the Black Baldy trial is being analysed and the first results will be released in early 2019. As you will read in the technical articles in this magazine, the genomic reference population has grown significantly this year and will be in excess of 10,000 animals by the end of 2018. This is an excellent result and is a credit to the willingness of members to be proactive in this space. As pointed out to the management and board at a recent presentation by AGBU (Animal Genetics and Breeding Unit), the challenge now is to increase the amounts of traits recorded in that reference population to increase the accuracy of EBVs. Traits such as Days to Calving and Mature Cow Weight are measured at low levels and an increased focus on submitting this data is essential. Herefords Australia’s female inventory is suffering the effects of the prolonged dry conditions and is down by approximately 10 per cent in 2018. Despite the reduction in inventory, the company is progressing in line with budgeted projections and is in a sound financial position. The board and management have been working on some exciting initiatives that will progress the breed. These include: Hereford True Genetics – Super Sires Program; this program has been developed to give commercial and stud producers access to high performing genetics which will enable the breeder to increase the performance and profitability of their herd. The project focuses on bulls which are trait leaders yet still possess balanced and desirable genetics for other traits.

CONTINUED PAGE 6


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GENERAL MANAGER’S MESSAGE

Andrew Donoghue

HEREFORDS AUSTRALIA

cont’

FROM PAGE 5

Much needed work is being done on the feedlot front. This includes information gathering and awareness at the feedlot level and the re-introduction of education around weaning and acclimation prior to feedlot entry. There are numerous feedlots successfully feeding Hereford cattle and these need to be identified and promoted. The concept of a performance bull sale is being investigated. Such an event would have a focus on quality data recording and standardised preparation leading up to the event. Opportunities in the northern production system are being assessed along with any potential to develop commercial programs and R & D projects in the north. The northern beef market presents a large opportunity and infusing Hereford genetics has the ability to improve key economic traits. Herefords Australia is planning a series of information sessions around grass finishing cattle in southern areas over the next six months. These sessions will be targeted at commercial producers and how they produce the right product for the grass finishing market. It will be good to see these events well supported. A breed forum has been scheduled for early April 2019. The plan is to develop an annual breed forum in regional areas. The forum will consist of relevant commercial and technical updates for stud and commercial producers, along with the Herefords Australia AGM and dinner. Hamilton, Victoria, has been chosen as the location for the 2019 forum and we look forward to seeing a large gathering of Hereford stud and commercial breeders there. The youth movement both regionally and nationally have had an active and successful year. Recently there was a hugely successful national expo held in Wodonga by the Herefords Australia Youth committee, along with the annual junior show held in Pittsworth by the Herefords Queensland Youth Association. In January 2019, there will be two more regional youth events, one in Cootamundra on January 5-6 hosted by the Southern NSW Hereford Breeders and the other in Inverell, hosted by Herefords Northern NSW Youth. These are fantastic events well run by their organising committees and allow the next generation to gain a large range of skills and experience relevant to all facets of cattle production. The 2019 National Youth Expo is planned for early July 2019 and will be held in Parkes, NSW. I encourage you all to become involved in this important educational event. Herefords Australia has undertaken the process of rebranding and redesigning our logo. This process was appropriate to signify the company’s progression to a modern breed organisation embracing the genomic era whilst also offering traditional services for our members. I would like to acknowledge the hard work the team in the office contribute to Herefords Australia. We have a great team that takes pride in their work and whom are proud to provide services to our members. I would also like to acknowledge the dedication of our breeders, especially in a challenging year such as 2018. We can only hope 2019 brings good seasons and the ability for all producers to consolidate and rebuild.

Regards, Andrew Donoghue GENERAL MANAGER HEREFORDS AUSTRALIA


SUMMER 2019

REBRANDING HEREFORDS

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Rebranding set to take Herefords Australia into genomics era Herefords Australia is rolling out a new logo to cement the breed’s position within the genomic era. The Herefords Australia logo, depicted on the front cover, incorporates a white stylised Hereford head comprising strands of DNA on an ochre background The Hereford True Genetics logo incorporates the same stylised Hereford head set in ochre and white against an aqua background.

It will apply to the Super Sires project and future projects identifying trait-leading sires offering solutions to stud and commercial breeders. There are two other variances of the logo to promote the benefits of the Black Baldy and Red Baldy in crossbreeding programs. Developed by South Australian marketing agency Bigwig, the suite of four logos was unanimously endorsed by the Herefords Australia board and will be rolled out this month (December). The last rebranding took place upon the merger of the polled and horned societies with a renewed attempt made in 2016. Herefords Australia chairman Bill Kee described the logo as fresh, modern, vital, and appropriate. “The board decided with the roll out of strategic projects, it was appropriate to have a fresh start, rebrand and introduce a new logo which could be adapted to identify the various projects,’’ Mr Kee said. Herefords Australia marketing and development committee member Tim Burvill said in the corporate world rebranding was common in order for a business to remain relevant. Mr Burvill said the rebranding germinated out of the Herefords Australia Super Sires project. “If members were going to engage with the project, we had to complete a process of branding and marketing,’’ he said. “We made a commitment to execute the Super Sires project professionally.’’ Mr Burvill said a marketing agency without an agricultural background was intentionally used to bring a fresh CONTINUED PAGE 8 perspective to the concept.


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REBRANDING HEREFORDS

HEREFORDS AUSTRALIA

Rebranding set to take Herefords Australia into genomics era cont’ FROM PAGE 7

“That required us to provide Bigwig with a detailed brief, not only on the project but on the background of Herefords Australia as an organisation and its membership base. “Herefords Australia already had trademarked the name Hereford True and we converted the residual awareness into Hereford True Genetics as the brand name.’’ As part of the design process, other Australian beef breed society logos were evaluated. Mr Burvill said four initial concepts were provided to the committee for selection. “The chosen logo incorporated the brief around the genetics program into the design,’’ he said. “There is the iconic Hereford colours and also within the logo are aspects relating to genetics – and we felt that was relevant as we move into a new era with genomics. “Herefords as a breed needs to be seen embracing the new era of genetic gain. “Through the whole process, it became apparent to me we had hit upon a design that was flexible. “A variance in black and white will be used for the Black Baldy research trial, where initial results are due to be released soon. “The design also incorporated the Red Baldy crossbreeding option Herefords can provide.

“The makeup of the face is an abstract representation of DNA strands and the chosen coloration goes with the Hereford red and white. “I’m really pleased with the outcome of this design process - I do believe it will be a stand alone image positioning Herefords Australia as a modern breed organisation.’’ Mr Burvill said office stationery, collateral and the website redesign with the new logo would be rolled out before the end of the year. “We are planning new merchandise for Herefords Australia – this is timely as there has been feedback from our membership wanting an updated breed uniform,’’ he said. Mr Burvill said it would be impossible to please all members with the new design, but he hoped the vast majority of members would embrace it. “As a breed society, our resistance to change has inhibited our flexibility over the years, so we need to become more open minded about change, and changing with the market demands,’’ he said. “This rebrand is positioning Herefords with imagery to convey what our breed and society is about.’’


STRAP LINE

SUMMER 2019

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Battalion Undertaker M023 (ET) (H) Purchased at Glen Innis $20,000 2018 Straws sold to Ireland Hereford Society STrawS for SalE $50 MAY 18 HEREFORD GROUP BREEDPLAN Bw

SS

Milk

200G

400G

600G

EMa

rib

rump

IMf

EBV

+7.2

+1.9

+15

+38

+71

+111

+4.7

-0.3

-0.4

+0.3

ACC%

70%

63%

45%

65%

64%

66%

42%

46%

49%

44%

COWS IN A DROUGHT

16TH ANNUAL SALE MARCH 20, 2019 Barry and Topsy Newcomen Phone: 5157 3209 Mobile: 0427 242 238 Mat Marshall Mobile: 0400 606 269 Email: newcomen@skymesh.com.au


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NEWS

HEREFORDS AUSTRALIA

Hereford beef served to diners at state auctioneers final Export quality product Hereford Reserve was a focal point of the menu at the Australian Livestock and Property Agents Young Auctioneers Competition dinners. The Queensland dinner served over 220 guests and was held on August 9 at the Pullman Hotel, Brisbane while the Victorian event was held at the Novotel Melbourne on Collins on September 9. Herefords Australia is a platinum sponsor of ALPA and has provided Hereford Reserve in partnership with NH Foods for the menus of all the state based Young Auctioneers finals. Herefords Australia general manager Andrew Donoghue said the dinners combined with the showcasing of the whiteface product to thousands of visitors at AgQuip had garnered much positive feedback. “Programs like Meat Standards Australia are integral to ensuring the eating quality of the beef that we produce,’’ Mr Donoghue said.

Hereford serves the goods in Steak Challenge

Hereford beef has proved its meat eating quality by winning gold, silver and bronze medals in the World Steak Challenge. Sirloins, rib eye and fillet from grass and grain fed Hereford entries won gold in the competition for the world’s best steak. Now in its fourth year, the World Steak Challenge 2018 was held in London on July 4, drawing entries from 22 countries and 35 different breeds and their crosses. ABP Ireland won gold for a sirloin from a two-year-old grass fed purebred Hereford steer while JBS Global also won gold medals for sirloin and fillet cuts from grain fed, three-year-old black baldy steers. Silver medals went to ABP Ireland for a rib eye from a grass fed purebred steer, Albers, US, for a sirloin from a grass fed black baldy and Nice to Meat International, Uruguay, for a sirloin from a purebred grass fed steer. Irish entrants Liffey Meats and Musgrave were awarded bronze medals for sirloins and rib eyes from grass fed Hereford steers.

“It is important that all Hereford breeders take the time to understand what the consumer and processor want, and that we as a breed aim to produce a desirable product for the consumer. “The projects and initiatives Herefords Australia has in place are all focused on making sure the breed is producing the right product for the consumer.’’ Mr Donoghue said an information session hosted by JBS Australia had highlighted the impact eating quality would have on the future of the beef industry. “The industry is finding more accurate ways to measure the quality of beef produced and the reality is that valuebased pricing will be the future,’’ he said. Diners enjoyed these Hereford Reserve dishes at the Queensland and Victorian ALPA dinners. Images courtesy ALPA.

Bell leads farming group

Agricultural consultant and Hereford Youth graduate Meg Bell has been appointed as the Mackillop Farm Management Group’s chief executive officer. Meg took up the role for the research and extension organization in July and grew up on a commercial Hereford enterprise at Millicent, South Australia. In 2016, Meg moved to Coleraine, Vic, to establish Coleraine Livestock Consulting. She is involved in the Grassland Society of Southern Australia, the South Australian Livestock Consultants Group, the Lifetime Ewe Management program, and co-ordinator of the Limestone Coast Red Meat Cluster project. Ms Bell said the Red Meat Cluster was collaborating on local extension activities to provide value to red meat producers in the future, and delivering financial management workshops in the Limestone Coast.

Commercial whiteface herd launches branded beef

One of Queensland’s iconic whiteface studs, Devon Court, has not let drought interfere with the launch of its own branded beef. Devon Court principal Tom Nixon said the idea had been conceived some time ago but came to fruition at the Back to the Bush Festival in Miles in September. Mr Nixon said Devon Court Beef gained momentum after Miles Windsor Hotel Motel included eye fillet, rib fillet, rump, T-bone and sausages on their menu. He said orders for whole carcases quickly flowed after the festival. “We aim to produce a clean, green and consistent product which will be marketed through a separate website,’’ Mr Nixon said. “It won’t be wholly Hereford but consist of other breed crosses as well, including Hereford-Wagyu cross.’’ Mr Nixon said the aim was to value add to the commercial division of the business, with carcases portioned, boxed and delivered for $12 a kilogram. Grass fed, hormonal growth promotant free and antibiotic-free steers and heifers are processed at Chinchilla at 200-250kg carcase weight and sent to local butchers for portioning. “A lot of meat is not hung for long enough so we stipulate a minimum of 12-15 day hang time in the cold room,’’ Mr Nixon said. “We are using the slogan, if you like it on your plate, put it in your paddock’’.


STRAP LINE

SUMMER 2019

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HEREFORDS AND POLL HEREFORDS

CENTENNIAL

ANZAC(L055 (P) HOMOZYGOUS POLL

Bulls and Females available all year round

ALL SALE BULLS WILL BE OFFERED

22 JULY 2019

• Sire verified • Tested negative for recessive genes • Semen and morphology tested

CHURCHILL

GUNPOWDER 657D ET HOMOZYGOUS POLL

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CR131325AA

Performance... Predictablility... Profit


12

NEWS

HEREFORDS AUSTRALIA

Asterix dominates line-up to win interbreed Graham Asterix, champion bull calf at the 2018 Sydney Royal, scuppered the opposition to win the supreme exhibit and interbreed bull at the Cootamundra Hereford Feature Show. Co-ordinated by the Southern NSW Hereford Breeders Group, the feature show was held on October 21 at Cootamundra. More than 60 entries were judged by James Murray, Matariki Herefords, New Zealand. The March 2017-drop Graham Asterix was shown to junior and grand champion Hereford bull by Jason Graham, Graham Herefords, Cootamundra. The bull was sired by Mawarra Daybreak and out of Mawarra Virginia 16Z. Asterix had previously been exhibited at the 2018 Sydney Royal – the first Sydney Royal for the Graham stud – to win champion bull calf. He had weighed 622kg and scanned with an eye muscle area of 100sqcm, 11mm on the rump and 7mm on the rib at 12 months of age. Reserve junior champion Hereford bull at Cootamundra was Hylands Drifter, exhibited by Geoff and Richie Larsen, Hylands Herefords, Cootamundra. Glenholme Norman was exhibited by Geoff and Heather Bush, Kirraweena Glenholme Herefords, Cootamundra, to senior champion bull. Rose View Novelty N001 was exhibited by

David and Janelle Manwaring, Rose View Herefords, Cootamundra, to junior champion Hereford female with Tondara Ave Maria in reserve for Tondara Herefords, Urana. The Talbalba Storm J044 daughter, Rose View Carnation M003, was sashed as senior and grand champion Hereford female. In the Poll Hereford ring, Mawarra B Above and Beyond followed up his supreme Hereford exhibit at the 2017 Melbourne Royal Show with senior and grand champion Poll Hereford bull for new owner, Jason Graham. Cloverlee Direct M034 was shown by Ken and Liz Ikin, Cloverlee Poll Herefords, Bannister, to reserve senior champion bull. Llandillo Nifty was shown by Lee and Claire White, Llandillo Poll Herefords, The Lagoon, NSW, to junior champion bull and the Allendale Anzac E114 sired Graham Alfred was in reserve. Allenae Beauty N005 was sashed as junior champion Poll Hereford female for exhibitors John and Renae Keith, Allenae Poll Herefords, Roslyn. Renae went on to judge the junior paraders with 58 young handlers competing. Tondara Harmony, shown by Thomas Holt, Tondara Herefords, Urana, was sashed as reserve junior champion Poll Hereford female. Kanimbla Harmony K157 was awarded senior and grand champion Poll Hereford female, and went on to win the interbreed senior female. The 2014-drop cow was sired by Merawah Export F21, had a Chac Mason 2214 sired bull calf, Tondara Mason P037, and was shown by Jordan Alexander, Bowral, and Tondara Herefords.

The supreme Poll Hereford female, Tondara Harmony, with handlers Brandon Sykes, Cassie Bush and Thomas Holt, and judge James Murray, New Zealand.

Whiteface teams tested on grain in Feedback Trial

Five teams of purebred and Hereford infused steers have entered the Beef Spectacular Feedback Trial. Celebrating its 10th year, the trial has draw a total of 330 entries – down from last year’s 475 due to seasonal conditions. The cattle are fed over 112 days at Teys Australia Jindalee Feedlot at Stockinbingal, NSW. Bill Garnock, Boco Pastoral, Cooma, has again entered two teams of black baldy steers while Tom, Sophie and Thomas Holt, Tondara Herefords, Urana, have three teams of purebred steers. Les and Gai Douglas, Cheviot Hills Ag, Wagga, have one purebred team entered, James and Jacinta Douglas, Waverley Run, Big Springs, a black baldy team and Ken McCallum, Cumberoona Pastoral, Binda, with two Hereford/Red Angus cross teams. Over the past 10 years, 3625 head have exhibited in the event from more than 250 vendors. Cattle entered at a lighter than average weight this year of 390kg, down from 406kg last year. About 28 per cent fell under the three to 10mm fat requirements, while no steers went over 10mm fat depth. The steers are processed before Christmas with the results and feedback presented in February.

Whiteface steers put to the test on grass at Lardner Park Nine whiteface teams of steers are contesting the 44th Lardner Park Steer Trial in Victoria. Sponsored by Herefords Australia for the first time, the pasture trial began in July and finishes this month (December). Billed as the only grass based steer trial in Australia, producers are provided with the opportunity to assess their cattle under independently controlled grazing conditions. Whiteface teams have been entered by Belgrave Pastoral, Mumbannar; Forestvale, Holbrook, NSW, Ravensleigh, Athlone; Karoonda Park, Gelantipy; St Katherine’s, Giffard; Tarcombe Herefords, Caveat; Wongalea, Holbrook, and Woomargama Station, Woomargama, NSW. Entrants must declare their steers

have not been grain fed since birth or treated with hormone growth promotants. A carcase demonstration day in December showcased retail meat cuts, boning demonstrations, carcase grading, meat eating quality and cooking presentations. Prizes will be awarded for domestic weight gain and carcass (based on 45 per cent weight gain and 55 per cent carcase), highest weight gain for a pair, highest carcase score as a pair and eating quality. Weaner producer Russell Ross, of Holbrook, has entered black baldy steers in the trial for the first time to compare their performance off grass against other breeds. Mr Ross has switched from a straight Angus herd to using Hereford bulls over Angus cows in the last few years

for the hybrid vigour and mothering ability. He retains the F1 female for joining to an Angus bull. “I sold most of my August-September drop calves at 330-360kg liveweight, or 9-10 months in mid June on AuctionsPlus, and found the black baldy calves were a little heavier,’’ Mr Ross said. He said the black baldy steers entered the trial in July at 320kg liveweight after a tight autumn season of less than half the average rainfall. Herefords Australia general manager Andrew Donoghue said the society had sponsored the trial for the first time, offering cash prizes for the highest scoring Hereford sired entries.

Hereford steers graze the lush forage crop in the Lardner Park grass fed trial.


SUMMER 2019

STRAP LINE

13

Monday 25 February 2019 1:30pM

Sunday 3 February 2019 open 9aM-6pM

Visitors always welcome

CR131143AA

New Sire BoweN MagiStrate M241 (ai) (P) SeMeN aVaiLaBLe


14

CARCASE

HEREFORDS AUSTRALIA

Carcase quality shines through at Adelaide Royal Hereford carcase quality shone carcase score of 91.35 points. through at the 2018 Royal Adelaide The steer was bred by Andrew and Show with a dominance in the hoof Vanessa Schwarz, OakDowns Poll and hook classes. Herefords, Bordertown, SA. Herefords were runners-up in the OakDowns was presented with Thomas Foods International Prize for the Herefords SA Inc prize for the the led steer teams championships breeder of the highest scoring school with total hoof points of 89.7 and Hereford steer on the hoof and hook, aggregate carcase points of 259.43. plus the Peter Lintern Memorial A steer bred by the Holt family, Award for breeder of the highest Tondara Herefords, Urana, NSW, and scoring school steer. shown by Eleni Fogdon, Loxton High Coomandook Area School received School, was sashed as champion the Herefords SA Inc prize for the export steer on the hoof under judge school exhibiting the highest scoring Ben Davies, SA. export Hereford steer on the hoof The steer, Tondara Stumpy, placed and hook. second on the hook in the export The Herefords Australia Premium for class (300.1kg+) with a dressing purebred steers gaining 82 points or percentage of 54 and carcase weight over went to Days Whiteface, Loxton of 324.2kg. High School, Yorketown Area School, Stumpy had a rump fat depth of Urrbrae Agricultural High School, 20mm, rib fat of 11mm, an eye muscle Coomandook Area School and area of 109sqcm, and MSA Index Kapunda High School score of 64.14. In the highly competitive schools An imported embryo calf from Sladek 1. OakDowns Nugget was the highest heavy domestic class (250.1-300kg), scoring British bred carcase. a Hereford dubbed Christoph won Farms, USA, the July 2017-drop steer was sired by GV CMR Times Up and for exhibitors Yorketown Area School 2. Tondara Stumpy, an imported out of SLDK Xalvadora. on 89.92 points, and was the highest embryo calf from the US, was scoring Hereford domestic steer on Mr Davies said the steer was thick, had champion export steer on the hoof. the hook. a great top line and was well finished. Bred by the Minlacowie stud, the OakDowns Nugget, the highest scoring British bred and Hereford on the hook, was reserve steer had a liveweight of 471kg, dressed at 254.2kg or 54 per cent, measured 10mm of fat on the rump, 7mm on the champion export carcase. rib, had an eye muscle area of 87sqcm, and MSA Index Prepared and exhibited by the Coomandook Area School, score of 64.03. the 16-month-old entry was sired by Harvie High Roller and The Hereford team in the led steer championships weighed 664kg live. comprised Tondara Stumpy, Days N077, exhibited by Nugget dressed at 370.6kg, had a rump fat depth of 17mm, Days Whiteface, and Urrbrae Nigel, exhibited by Urrbrae 13mm on the rib, and an eye muscle area of 110sqcm with a Agricultural High School.

Hereford cross steers shine in feedlot weight gain Hereford infused steers have once again performed well in the prestigious 2018 RNA Paddock to Palate competition. Milk tooth steers entered as part of a Brangus-Hereford cross team by Ian and Anne Galloway, Galloway Cattle Company, Roma, Qld, placed third in the 100 day fed export pen of six. The team had an average daily gain of 3.069kg. One steer went on to place third in the individual daily gain at 3.408kg. Four steers were in the top 30, with an average daily gain of 3.09kg and upwards. The Galloways pen of six Brangus-Hereford steers placed fifth in the trade 70 day class with an average daily gain of 2.67kg. Galloway Cattle Company was third in the individual average daily gain with a steer clocking in at 3.25kg. In the carcase results, Galloway Cattle Company placed twelfth overall in the 70 day trade class. The competition was conducted at the Grassdale feedlot, Dalby, Qld, and drew more than 1000 entries across the 70 and 100 day fed categories. The challenge is three phased, comprising the best aggregate weight gain, a carcase competition and an Meat Standards Australia eating quality competition. Mr and Mrs Galloway have entered the competition for over 16 years to receive feedback on their breeding policy and program. Tony Frizzell, Rabobank, congratulates Ian In 2017, their Hereford-Brangus entry was reserve champion carcase. Galloway, Galloway Cattle Company, at RNA Beef Cattle committee chairman Gary Noller said weight gains were pleasing the RNA Paddock to Palate presentation. considering the difficult climatic conditions experienced during the feedlot phase.


CARCASE

SUMMER 2019

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Whiteface defy tough conditions with weight gain Whiteface cattle proved their flexibility meeting domestic and export specifications in the 2018 RAS Beef Challenge. Held at the Wilga Feedlot at Bellata, NSW, the Challenge caters for animals in pens of six in two different classes of 70 day domestic and 100 day export. The feedlot hosted a field day on August 13 when producers were invited to view their cattle, with the winners announced on September 14 at Tamworth. This year, the competition drew a record number of 38 exhibitors. The highest daily weight gain was achieved by a pen of purebred Hereford steers entered by Scott and Pip Hann, Truro Herefords, Bellata. The steers averaged 2.58kg a day in the domestic class and were out of commercial Truro blood cows by Truro bulls. One steer placed third in the individual daily weight gain, averaging 2.665kg while a second entry was overall runner-up for profitability. The Somerville family, Casino, NSW, placed first in the live assessment of the export category with a pen of Charolais-Hereford cross steers. Paul and Stephen Boland, East Coraki, won second place in the export class with a pen of Charolais-Hereford cross steers. In the domestic live assessment, a pen of HerefordSanta Gertrudis cross steers entered by the Smith family, Woodenbong, placed third, with one animal awarded second in the individual live assessment. Santa Gertrudis-Hereford cross steers entered by Paul and Jenny Fuhrmann, Mummulgum, won the domestic feedlot total, with two entries placing first and second individually. The Fuhrmann’s steers also placed second for profitability and one entry was domestic reserve champion on 121.94 points. Jasen Somerville, Figtree Pastoral Company, Casino, was third in the domestic feedlot trial with a pen of Santa Gertrudis-Hereford cross steers. John and Maree Smith, Woodenbong, won the domestic carcase grid with a pen of Santa Gertrudis-Hereford cross steers scoring 133.33 out of a maximum 150 points. Jim and Jan Smith, Townview Pastoral, Urbenville, placed equal second in the carcase grid with a pen of Hereford infused steers. David and Alice Woods, Southern Border Partnership, Toobeah, won the individual taste test and placed third in the domestic carcase with a pen of Hereford-Santa cross steers. In second place in the domestic taste test was black baldies entered by Rob and Sarah Vickery, Dobikin Pastoral Co, Bellata.

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1. Paul and Stephen Boland with their pen of second placed Hereford infused steers. 2. Nathan Charters, right, is presented with the RAS Perpetual Consumer trophy by Greg Watson, RAS committee chairman. 3. Rowan McNaught, Herefords Australia, presents John Smith, Woodenbong, with first place in the domestic carcase grid. 4. Maureen, Paul and Stephen Boland, East Coraki, were awarded a Sydney Royal silver medal in the taste test section of the challenge.

The RAS Perpetual Consumer trophy for champion export taste test carcase was won by a HerefordCharolais cross steer from Nathan and Kym 4 Charters, East Coraki. Wilga Feedlot manager Mike MacCue said dry seasonal conditions had impacted entry weights by up to 50kg a head. But, he said, average daily weight gains were consistent with other years, with the average being just under 2kg a day. Mr MacCue said the Hereford infused cattle had excelled. “Charolais and Santa-Hereford cross animals have performed really well – their weight gains were exceptional,’’ he said. Herefords Australia general manager Andrew Donoghue was pleased to see the high number of Hereford and Hereford cross cattle entered in the challenge. “A large proportion of both domestic and export entries had a white face, showing the importance of the Hereford breed to a lot of cross-breeding operations,’’ Mr Donoghue said. “The maternal ability of Herefords is an important trait of our breed.’’


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SUPER SIRES

HEREFORDS AUSTRALIA

The Super Sires project is an opportunity to achieve rapid genetic gain in intramuscular fat.

Trait leading sires offer solutions to red meat supply chain A Super Sires program launched by Herefords Australia is set to deliver high performance whiteface genetics to the industry. The Hereford True Genetics – Super Sires program was launched this month (December) and identifies traitleading sires offering solutions to stud and commercial breeders. Intramuscular fat has been identified as the initial focus with elite AI sire, Wirruna Matty M288, selected as the first bull to be offered under the program. Herefords Australia director and marketing and development committee chairman Geoff Birchnell said the project created a cost effective opportunity for commercial breeders to integrate leading Hereford genetics into their herds. “The Herefords Australia board wants to see more cows bred to Hereford bulls than ever before,’’ Mr Birchnell said. He said Super Sires formed part of the Herefords Australia strategic plan to increase the performance of Hereford cattle in both stud and commercial herds. Wirruna Matty M288 is a polled bull bred by Ian and Diane Locke, Wirruna Poll Herefords, Holbrook, NSW. Mr Birchnell said Matty was a young sire selected for his intramuscular fat (IMF) impact, with a BREEDPLAN figure of +3.0 and supported by strong figures across all EBVs (estimated breeding values). “He offers breeders a well balanced, high performance opportunity to accelerate genetic gain,’’ he said. “In consultation with industry, Herefords Australia recognises the opportunities generated by increasing IMF in the breed. “When you look at where all the grass and short fed grain brands sit there is saturation around the marble score zero specifications.

“If we collectively focus our product to consistently produce meat with marble scores above zero, the future of Hereford cattle looks exciting. “The grass fed market offers tremendous opportunity for Herefords to regain the mantle of the prominent breed in Australia.’’ Further expansion of the project is already planned with the identification of many other traits Herefords can bring to a commercial breeding program. “We are talking to commercial breeders out in the industry – we are designing them a solution to their problems, and that solution is Hereford genetics,’’ Mr Birchnell said. Herefords Australia members are eligible to participate in the Hereford True Genetics program, with access to competitively priced semen. Included in the cost of the semen is a unique Hereford True Genetics ear tag identifying livestock to potential purchasers as genetically high performing. Herefords Australia general manager Andrew Donoghue said the program provided an opportunity for the society to take a new and exciting value proposition to the industry, and engage with potential new members. Mr Donoghue said the Super Sires program was not about single trait selection. “The project focuses on bulls which are trait leaders yet still possess balanced and desirable genetics for other traits,’’ he said. “There are plans to add more super sires to the program over time, focusing on key economic traits.’’ The inclusion of Wirruna Matty M288 as the inaugural sire in the program has been co-ordinated with ABS Australia.

CONTINUED PAGE 18


STRAP LINE

SUMMER 2019

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Passion, Performance and Profit

Phone: +613 5149 7036 Mobile: 0427 497 036 103 Kellys Road, Longford, VIC 3851 Email: admin@mawarraherefords.com.au

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SUPER SIRES

HEREFORDS AUSTRALIA

Trait leading sires offer solutions to red meat supply chain cont’ FROM PAGE 16

“We extend our thanks to ABS Australia for their support of the project and collectively we stand behind a common goal to advance the Hereford breed,’’ Mr Donoghue said. Currently based at Total Livestock Genetics, Wirruna Matty M288 ranks as the number one bull in the breed for marbling and achieved the highest IMF percentage scan in his contemporary group. Sired by Allendale Anzac E114, the August 2016-drop bull is out of donor dam Wirruna Circle H13. Matty sired 23 calves born to registered heifers at Wirruna this spring - the calves had an average birthweight of 33.5kg. “The bull has calving ease, bends the growth curve, is slightly above average for milk, and good on the carcase traits, not only marbling but also eye muscle area and positive fat,’’ Mr Locke said. He said marbling was vital for Australian commercial beef producers. “Over the last few years, particularly with the advent of the MSA Index, we can see marbling is having a real effect,’’ he said. “Other breeds have been well on to that and for the Hereford breed we have to be relevant as to what is required by the beef industry. “The big processors are telling us loud and clear we need to have cattle which up the grade on the MSA Index and an important component of that is marbling.’’

Wirruna Matty M288 is the first sire to be offered under the Hereford True Genetics - Super Sires project.

Mr Locke said the Super Sires project may be the first step in the advancing the breed and making it more relevant to the nation’s beef industry. “It’s an important program to give our stud and commercial breeders some indication of what sort of traits are available to help lift the genetics in their herds,’’ he said. “This is a courageous decision by the Herefords Australia board to do something outside the norm and identify sires with the right traits to move the breed forward.’’ Herefords Australia director and restaurateur Tim Burvill has been one of the key drivers of increasing marbling in Hereford beef. “I am at the coal face of selling meat at the retail level. Our customers are attracted to higher marbling steaks, as there is a general awareness marbling has an undeniable and significant impact on the eating quality of meat,’’ Mr Burvill said. He said the Super Sires was a great opportunity to achieve rapid genetic gain in intramuscular fat. “The breed doing a good job by focusing on marbling is Angus but it has taken 20 years of concerted effort and they are reaping the rewards of that effort,’’ he said. “The good news is with the advancement of genomics, Herefords can reach those levels of marbling expressed in Angus cattle in a much shorter time frame. “It could be a two to four year process until we start seeing an increase in marbling over the hooks as a result of this program – we’ve just got to get going.’’


STRAP LINE

SUMMER 2019

GENOMICS Genomically tested to identify homozygous polled bulls, genetic conditions and improved EBV accuracy

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VALE

HEREFORDS AUSTRALIA

John Harlock

Tributes from the Australian agricultural industry have flowed upon the passing of South Australian Hereford breeder John Harlock in July. John was a staunch advocate for genetic improvement, Australian genetics and the herd improvement sector for more than 30 years. Together with wife Shirley and son and daughter-inlaw, Scott and Fleur, John operated a number of dairy farms, beef and sheep properties in South Australia and Victoria. Growing up on a dairy farm, he had always wanted to pursue farming as a career. In 1983, John purchased a 400-cow dairy on the city boundary of Warrnambool, and had expanded with the addition of a second dairy within five years. The enterprise grew again with a sharefarming arrangement in a third 400-cow dairy at Yambuk. In 2001, a fourth 400-cow dairy was added at Koroit to bring the total herd to 1200 cows. In 2003, son Scott returned to manage the Warrnambool dairy so John turned to concentrate on beef cattle. He had been elected to the Genetics Australia board in 1991, serving as chairman from 1995 to 2005.

John was also involved with the boards of Western Herd Improvement and herd Improvement Victoria, served as chairman of the Australian Dairy Herd Improvement Scheme for three years and was a branch president of the United Dairyfarmers of Victoria. In more recent times, he was on the foundation board of DataGene. He bought his first Hereford cows in 2006 from the Yanga Station dispersal and later added Ironbark, Spots Hill, Canniwigra, Mt Difficult and Days blood females. John served on the executive and as president of Herefords SA Southern and helped co-ordinate the popular annual herd tour of regional stud and commercial herds. In managing his Hereford herd, he was a great believer in genetics, performance figures, production, structural soundness, low stress stock handling and high quality pasture. Run at Bool Lagoon in South Australia, the herd carried accreditation for European Union, Pasturefed Cattle Assurance System, and JBS Australia Farm Assurance markets. Scott and Fleur now manage the Hereford herd and prime lamb enterprise while Shirley continues the dairy business at Warrnambool. John had a deep love for the dairy and beef industry, and its people. He was a generous mentor to young people in the industry and a week before his death he was inducted into the Western Victorian Dairy Industry Honour Board. John leaves a lasting legacy through his outstanding contribution to agriculture, is fellow farmers, colleagues and family. He is survived by his wife Shirley, sons Scott and Matt, and their extended families.

Helen Pearce

The late Helen Pearce was co-principal of Yavenvale Herefords and Poll Herefords.

Helen Pearce, of Yavenvale Herefords, passed away at her home “Riverview’’, Bombala, NSW, on August 1, 2018, after a courageous battle with a rare form of neuroendocrine cancer. She was aged 68. Originally from Sydney, her first job as a primary school teacher was at Batlow Public School in 1970. Helen met Pat Pearce at an entertainment night in the town and they were married in May 1972. They lived at Yaven Creek for 37 years and Helen was co-principal of Yavenvale Herefords and Poll Herefords from its inception in 1999 when the stud was formed and based on GVPC bloodlines. Helen and Pat moved to “Riverview’’ in 2009, continuing the stud’s expansion. Helen was tremendous support for

Pat, who has served on the Herefords Australia board for 14 years, including the position of chairman. Her interests included reading, cooking and gardening. She enjoyed joke telling, playing table tennis and lawn bowls. Helen was extremely devoted to her family and in more recent times took great pleasure looking after her grandchildren. She was an exceptional pianist and combined with her love and patience, left each of her grandchildren with many special memories playing the piano together. Helen is survived by husband of 46 years, Pat, son James, daughter Jill Toohey and four grandchildren. Contributed by the Pearce family.


STRAP LINE

SUMMER 2019

21

Minnesota Supreme Hereford exhibit, 2018 Urquhart Trophy Winner Sydney Royal Easter Show. “This is a bull that can make a difference in countries all across the world� - PJ Budler

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VALE

Keith Hawkins

Keith Hawkins served as Australian Poll Hereford Society president during the 1964 World Congress in Sydney.

HEREFORDS AUSTRALIA

Keith Hawkins devoted much of his life to fostering the whiteface breed in Australia. Born in 1932 at Finley, NSW, Keith was one of five children raised at “Springfield” by Stanley and Elsie Hawkins. Born and bred into Poll Herefords, Keith was showing the cattle breed by the time he left school. Springfield, one of Australia’s most successful Poll Hereford studs during the 1960s, was established at Finley in 1952 by Stan Hawkins. Keith took home his first major grand champion ribbon just two years after the stud was founded. Under his father’s guidance, Springfield won 66 bull and female championships at Sydney and Melbourne royal shows. The stud was moved to Tumbarumba, NSW, in 1983 by Keith and his son Dallas. Springfield was one of the first Poll Hereford studs in Australia to import semen in 1973, paying $30,000 for sire, Justamere Tru-Duke 628A. The following year the stud grossed $282,400 and topped at $20,000 at its annual on-property sale.

The stud paraded champion and grand champion bulls at Sydney during 1958 and 1959, 1961-65, and was the most successful exhibitor for nine years. At Melbourne, Springfield exhibited seven grand champion bulls in successive years. While serving as Poll Hereford Society president in 1964, Keith helped stage the World Poll Hereford Congress in Sydney. He served as the society treasurer and sat on the Poll Hereford Council for 10 years. As a judge, Keith assessed Herefords, Poll Herefords, Angus, Charolais, Simmentals and Limousin cattle at Sydney, Melbourne, Brisbane, Perth and New Zealand royal shows, along with the Dubbo National Show. Keith was also a keen sheep breeder and at one time had four different sheep studs, breeding Dorset Horns and Poll Dorsets. Keith died on July 21 aged 87 and is survived by his wife Anne, and children Dallas, Shelley, Amanda and Kim. Contributed by the Hawkins family

Phyllis Isabel Webb purchasing genetics in the Holbrook district from Ohio, Dunoon and Wirruna Phyllis Isabel Webb, the Hereford breed’s studs. oldest living commercial breeder, passed With the introduction of performance data, away on September 7 at the age of 101. she bought Hereford bulls to improve her Isabel, as she was preferred to be known, herd’s genetics and temperament. was born to Mr and Mrs PJ Webb, “Moredi Isabel was proud of her cattle. Where Yallock’’, Traralgon, Victoria, in 1917. possible she attended the January weaner Her grandfather, Sydney Webb, was the sales and sales of her surplus stock editor of The Age and an agriculturalist throughout the year. running the largest Shropshire sheep stud Her weaner steers in recent times were of the time. often near market toppers on a cents per Her maternal grandfather, PT Heywood, kilogram basis. trained at Flemington the 1919 Melbourne Isabel Webb had an In her 100th year she was acknowledged Cup winner, Artilleryman, interest in Hereford cattle as possibly the oldest living commercial spanning almost a century. Isabel maintained Shropshire sheep on her Hereford breeder. property until the late 1980s and always had a keen interest in horses including polocrosse, pony Isabel was a member of her local church council, an active member of the Liberal Party, NSW Farmers Association club and equestrian events. The family moved to the property “Woorinyan” at Morven, and Landcare. NSW, when she was three and they ran sheep and cattle. She was awarded a long service medal and life After completing school, Isabel returned home to work membership of the Cookardinia Fire Brigade for over 70 on the family property carrying out farming duties, years of membership. mustering sheep and cattle on horseback, book keeping, Isabel retained her driver’s and gun licences well into her 90s and caused great surprise when at 99 she was and did her own book work well into her elderly years. In 1974 at the age of 57, Isabel took on the ownership of assisted into the Services NSW office to have her gun licence renewed. a portion of the family’s property known as “Boongarra”. As well as running Merino sheep, she also took over and Isabel was able to live on at the farm with assistance from managed the Shropshire sheep stud her grandfather had family, particularly her niece Cecily and the Lutheran originally established at “Holly Green’’, Narre Warren, Aged Care, until 99 years old. She spent her last couple of years at the nursing home Victoria. Isabel continued the family’s strong interest in Hereford section at the Culcairn Hospital. Contributed by Cecily Trickett cattle, founded on the Wright family bloodlines and


SUMMER 2019

TYCOLAH QUILPIE N011 DAM IS TYCOLAH COUNTESS H100

STRAP LINE

TYCOLAH COUNTESS H100 JUNIOR CHAMPION RAS 2014

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stud stock specia

NEW APPOINTMENT

HEREFORDS AUSTRALIA

Beattie brings high credentials and skills to Herefords Australia

Michael Beattie has joined the staff of Herefords Australia.

At Landmark, the people you deal with have the combined years of experien livestock to add real value to your business. With access to the best livestoc Strategic projects and breed development at Herefords Australia is now managed by Michaelcountry, Beattie. we can help you drive your stud stock business and provide more ma That’s why more Mr Beattie has an extensive background with Australian farmers look to us. BREEDPLAN and development across various beef breeds.

New South Wales

He grew up on a mixed grazing property east of Walcha, in northern NSW, and worked briefly for the CSIRO before moving to the Agricultural Business Research Institute, working on BREEDPLAN development in Victoria/Riverina Argentina and Chile. Mr Beattie went on to manage the Australian Wagyu Association for five years before moving to the US to manage the Wagyu breed society for Queensland six years.

He returned to Australia to work as member services Australia manager for Angus Australia and laterSouth contracted as an industry consultant.

Western Australia

Mr Beattie plans to use technology to improve the genetics of the Hereford breed and work with members to improve their herd and bottom line. Building further markets and opportunities for the Hereford breed is also on the agenda.

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“Ultimately we are aiming to increase awareness of the breed in the commercial world by outlining the benefits and advantages of Herefords over other breeds,’’ Mr Beattie said. Raising the profile of the Hereford breed as a strong commercial option in crossbreeding programs is another area of future focus.

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“There is a huge opportunity in crossbreeding, particularly with Bos indicus cattle in the north,’’ Mr Beattie said. Herefords Australia general manager Andrew Donoghue said Mr Beattie’s experience in breed development, contacts, ideas and work with breed societies would open opportunities to progress the breed.

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STRAP LINE

SUMMER 2019

25

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AGQUIP

26

HEREFORDS AUSTRALIA

AgQuip visitors love their Hereford steak and pies

BRAZZEN R U R A L

1. Volunteers serve Hereford steaks and pies at AgQuip. 2. Young bulls and breed information was on display for visitors.

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participating schools to support youth and the Inverell youth show. Funds also go towards the group’s activities throughout the year, including the Herefords Northern NSW Youth Show in January, and a tour of the Foxforth, Supple and Lotus studs this month (December). “Having a site at AgQuip each year flies the flag for the breed and shows people what Hereford meat can do and how good it can be,’’ Mrs Crowley said. “It’s also a great opportunity to come together with other breeders and people.’’ Northern NSW Association secretary Eunice Vivers said although AgQuip visitor numbers were down due to the dry seasonal conditions, the feedback on the steak and pies was positive. Mrs Vivers paid tribute to the outstanding efforts of site convenor Therese Crowley. “Not only is she our site convenor but was on the committee for the Sydney feature show and Beef Australia 2018 – her dedication to the breed has been tireless this year,’’ she said.

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Visitors to the Herefords Northern NSW Association’s site at AgQuip 2018 munched their way through 3700 steaks and 400 pies from whiteface cattle. The site was manned each day by about 20 volunteer members from Inverell, Quirindi, Burren Junction, Bellata, Glen Innes, Walcha, Currabubula and Barraba. They were assisted by students from The Armidale School and Inverell High School. AgQuip was held at Gunnedah on August 21-23. The Hereford site not only had a display of young stud sires from the McArthur family’s Oldfield Poll Herefords, Gunnedah, and breed information, but also served Hereford pies and steak sandwiches. The steaks from Hereford and Hereford infused cattle were supplied by Lee Pratt Beef, Casino, while the Hereford beef pies were made by Hunter Valley baker Stewart Latter, Kurri Kurri. Site co-ordinator Therese Crowley, Tycolah U R A L P R O D U C T S Poll Herefords,R Barraba, said the money raised by the group during AgQuip enabled donations to be made to the


WA NEWS

SUMMER 2019

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Jeff Gibbs, Boddington, looking over his draft of Hereford calves that attracted intense competition at a Boyanup sale. Image Rob Francis.

WA whiteface cattle top markets at $1776 Acceptance and appreciation of Hereford performance, coupled with market suitability and temperament, has continued to drive growing competition in the breed in Western Australia. While growing from a low base, it is nevertheless encouraging to witness the change in perception of cattle producers to the breed. Both lot feeders and grass fatteners are reporting the superior performance and early finishing of well-bred Herefords. Most rewarding is seeing a prominent livestock agent promoting the breed to his clients, after observing the performance of the breed at a feedlot. Recent sales reported in the WA rural media resulted in steers sold at Muchea by F A Grigson & Son, Badgingarra, top the market at $1776. The Grigson brothers have been long time users of Quaindering bulls. Another pen of grass finished lighter weight steers made $1649. Gaining the benefits of moving to a black baldy program, Charlie Odorisio, C & P Odorisio, Waroona, blitzed

the yarding at Boyanup sale when his pen of Yallaroo Hereford sired steers topped at $1445 or 316c/kg. The milk calf market is a little later this year due to a wet and cold winter. Regular breeder of these prime calves sort after by Woolworths, Bruce and Daphne Marsh, Alexander Bridge, sent off their first draft, with recent weights of their Hereford calves over 400kg. Traditionally, Bruce and Daphne have had great success with Charolais-Friesian cross cows joined to Hereford bulls. Another producer of the milk calves, Graham Payne, Alexandra Bridge, also received similar returns to his previous sales. Mr Payne likes the breed’s hardiness during the tougher seasons. The 2018 WA bull sales were strong for the whiteface breed, with regular and new buyers going head to head. The two multi-breed, multi-vendor sales at The Brunswick Farm Weekly Supreme Sale and the Narrogin Invitation resulted in a price high of $20,500 for Hereford bulls.

DEVON COURT HEREFORDS 40 BULLS

mobile: 0427 276 182

36TH ANNUAL ON PROPERTY SALE Devon Court • Drillham • QueenSlanD

TUESDAY 10 SEPTEMBER 2019

Devon Court JuBilant n174 Semen $50/StraW FirSt Son oF minlaCoWie JuBilant J123

Devon Court hereForDS tom niXon 769 Wallan Creek rd, Drillham QlD 4424 Phone: 07 4627 6185 email: tom@devoncourt.com.au www.devoncourt.com.au

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Devon Court naSh n138 Semen $50/StraW FirSt Son oF Devon Court aDvanCeD K126


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Whiteface bulls sell to $5500 at Alice Springs sale South Australian stud Minlacowie took out the broad ribbon and top whiteface price of this year’s Alice Springs Show Bull sale. The multi-breed and multi-vendor sale was held on July 7 and resulted in 31 bulls selling from the 43 offered to top at $10,000 and average $4354. Tom and Amy Honner, Minlacowie Poll Herefords, Brentwood, SA, exhibited Minlacowie Macquarie M107 to champion Poll Hereford and supreme champion bull of the show under judge Hannah Powe, Cargo, NSW. 1 Sired by Ivy Bank John J10, the 21-monthold bull sold for $5500 to Mount Skinner Station, Northern Territory. The same buyer went on to purchase Minlacowie Marvin for $4500 and Minlacowie Magill for $5500. Days Whiteface, Bordertown, SA, sold four Poll Hereford bulls for $4000 while the Bendulla Poll Hereford stud, Mundulla, SA, sold three bulls for $4000. The major bidders on the Poll Hereford offering were Undoolya, Mount Skinner and Stirling stations. 2 Poll Hereford breeders Ben and Nicole Hayes, Undoolya, NT, won the Centenary Cup for the best NT bred pen of two steers and the champion pen at the Roe Creek sale. Jamie Hayes, Undoolya, won the best interstate bred female with Poll Hereford, Colleen, while Nicole Hayes exhibited the champion led NT bred steer. Riley Eagleson, of the Undoolya team, won the handler 12 years and under, and Bridgette Cadzow, Mt Riddock, the handler and junior judging 11 to 18 years, and the 3 Rabobank junior encouragement award valued at $1000 to attend a heifer show. Jamie Hayes, Undoolya, won the Junior Herdsman Award. The Alice Springs Show and Blue Ribbon sale on July 5 yarded 3800 head at the Bohning Yards and topping at 289c/kg for milk tooth steers from Alcoota Station. Opening the sale was a line of 47 milk tooth Poll Hereford steers, 426kg, from Undoolya Station, selling for 271c/kg or $1155 to Teys Charlton for their 100-day grain fed program. Other lines from Undoolya included 53 milk tooth steers, 394kg, sold to Princess Royal for 280c/kg. Princess Royal bought a further two lines from Undoolya – 30 steers, 338kg, at $946 or 280c/kg and 30 steers, 345kg, making 280c/kg or $967. The second highest price of the day was achieved by black baldy steers from Lucy Creek, Alice Springs, weighing 324kg and fetching 286c/kg or $978 to Teys Charlton. Lucy Creek also made the highest price per head of the sale with black baldies, 445kg, making $1177 or 264c/kg to Teys Charlton feedlot.

1. The Elders team knock down the opening pen from Undoolya for 271c/ kg to Teys Charlton feedlot. Image Nicole Hayes. 2. Whiteface steers were in demand from lot feeders for their 100 day grain fed programs at the Alice Springs sale. Image Nicole Hayes. 3. Attending the sale at the Bohning Yards were Dick Cadzow, Mount Riddock, NT, Peter Bloomfield, Alice Springs, NT, Andrew Summers, Mount Riddock, and Ben Hayes, Undoolya, NT. Image Stock Journal. The Garden Station, Alice Springs, sold Poll Hereford steers, 377kg, for 260c/kg or $980 to Princess Royal. Coolalie Feedlot, Paskeville, snapped up milk and two tooth Hereford steers from Bond Springs, Alice Springs. Weighing 345kg, the steers sold for 266c/kg or $919. Teys Charlton bought a pen of 30 European Union and United States Department of Agriculture organicaccredited Hereford steers, 387kg, from Bond Springs, for 268c/kg or $1037. Platinum Livestock agent Matt Pawley bought 65 Hereford-cross steers, 323kg, for 264c/kg or $854 from Lucy Creek. In the black baldy pens, Aileron Pastoral Holdings, Alice Springs, sold two tooth steers, 340kg, for 225c/ kg or $766 to Creek Livestock.


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Alice Springs Show 1. Tom Honner, Minlacowie stud, with his 2018 Alice Springs Show supreme exhibit, Minlacowie Macquarie M107.

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2. Alfie Turner exhibits the progeny of a Minlacowie heifer he won at the 2015 Alice Springs Show. 3. Nicole Hayes exhibited the Champion NT bred led steer at the Alice Springs Show. 4. Bridgette Cadzow, Mt Riddock, won the Rabobank encouragement award valued at $1000 to attend a heifer show.

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5. Riley Eagleson won the handler 12 years and under class. 6. Jamie Hayes leading Sevenbardot Colleen, which was won by his sister Nikita at the 2014 Alice Springs Show, followed by her calf led by William Turner. The cow won champion Interstate Female. All images contributed by Nicole Hayes.

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Opportunities and memories with Herefords Australia Youth By Katelin Davies, Youth and Events Co-ordinator 2018 has been an exciting year for Herefords Australia Youth with the first national committee run youth expo taking place in Wodonga in July. Competitors travelled from many parts of the country to participate in the three day event. Some competitors had never attended a cattle youth event nor had any previous experience in the industry. This is exciting for the youth movement as we were able to provide these youngsters with a hands-on experience with the beautifully natured breed we all love so much. These events are not possible without the continued support from Herefords Australia and the membership, and we are forever grateful for the incredible generosity. Planning of the 2019 National Youth Expo is already well underway and is shaping up to be our best yet. Mark your calendars to join us in Parkes, NSW, from July 12-14. The committee hopes to secure loan animals again for those participants who do not have access to an animal. If you are interested in providing a loan animal or would like more information on how to become a sponsor, please contact me at your convenience. The National Youth Committee has been cemented in its structure and following over the past 12 months, allowing us to deliver many more initiatives moving forward and provide the committee members with an opportunity to develop their leadership skills. I would like to personally thank our outgoing national committee members Emma Keech, Oliver Jeffery and Brittany Sykes for their tireless contributions to the committee, not only in 2018 but throughout their youth careers. The Hereford Youth movement has been instrumental in the lives of so many breeders across the country, Images by Emily H.

I would also like to take this opportunity to welcome Annie Pumpa to the national youth committee. I look forward to working with Annie and the rest of the committee to make Hereford Youth bigger and better in the future. The Hereford Youth movement has been instrumental in the lives of so many breeders across the country, myself included. The networking opportunities, exposure to the entire beef industry and countless memories are something youth members carry with them into their adult years. I encourage all youth to get in touch to find out how you can be involved.


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tanfor poll herefords

STRAP LINE

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Breeding registered Poll Herefords since 1957 • 300 registered and 400 commercial breeders

IF a bull exceeds expectations in the commercial herd. IF his calves are consistently good type. IF you know he can go the distance. IF you know his constitution and soundness are beyond reproach. IF you know his sisters are among the best cows in the herd. IF his dam has bred consistently to a ripe age. Then he’ll be a man my son. Thanks Rudyard Kipling. Two such bulls have made a return to stud duties.

stanford Kingston K76

stanford Jundah J95

ANNUAL SALE FRIDAY 17TH MAY 2019 Michael & Cheryl Rutherford, Stanford • 2145 Mid western hwy BATHURST NSW 2795 Ph: 02 6368 5837 • Mob: 0437 685 837 • E: mcrutherford1@bigpond.com

www.stanfordpollherefords.com

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Next generation of Hereford breeders show their class Border district cattle handler Annie Pumpa was on fire at the 2018 Herefords Australia National Youth Expo, winning the senior champion parader and grand champion junior judge. Annie, of Table Top, near Albury, was one of 67 entrants competing at the expo from NSW, Victoria, South Australia, Queensland and New Zealand on June 29-July 1 at Wodonga. The annual event gives young cattle handlers the opportunity to build their knowledge and understanding of the beef industry. Entrants competed in a range of classes over the three days including junior judging, paraders and a herdsman competition. Educational seminars ranged from animal preparation, tagging, tattooing and pasture management to genomics and estimated breeding values. A highlight of the event was the judging and presentation of the Most Potential Breeder Award, designed to help a youth member start their own stud or improve their existing stud with new genetics. Taylah Sykes, Longford, Vic, won the award and received heifer, Kanimbla Ursula N060, donated by Kanimbla Poll Herefords, Holbrook, NSW. The 2018 Herefords Australia Youth Charity Auction raised $8290 for the Leukaemia Foundation, a charity chosen in support of Hereford breeders, Scott and Pip Hann, Bellata, NSW. The foundation raises funds to help support families dealing with leukaemia, lymphoma, myeloma and other blood related disorders. Erin Waters, Andtravern Herefords, Lancefield, Vic, judged the paraders classes, awarding Thomas Holt, Urana, NSW, the pee wee champion, with the expo’s youngest competitor, seven-year-old Max White, The Lagoon, NSW, in reserve. In the junior division, William Van Gend, O’Connell, NSW, was sashed as champion with Maddison Tink, Orange, NSW, in reserve. The intermediate and grand champion parader was Beau White, Inverell, NSW, and Cassie Bush, Cootamundra, NSW, reserve. Annie Pumpa, Table Top, NSW, was champion senior parader and reserve went to Natalie Grylls, Book Book, NSW. The grand champion herdsman went to Eleni Fogden, Loxton, SA. Judged over the entire expo, entrants were observed for

their overall conduct and willingness to help others. Tim Reid, JTR Cattle Company, Roslyn, was the over judge for the junior judging. There was a tie for first place in the peewee division between Thomas Seaton-Cooper, Thomas Divall and Imogen Wragge on a score of 74 points. Scarlett Burgess, Holbrook, was junior champion with Jemima Burney, Manly, NSW, in reserve, while Georgia Auricht, Callington, SA, won the intermediate division and Connor Evans, Paling Yards, was reserve. Champion senior judge was claimed by Izzy Batcheldor, Tarcutta, NSW, and Lauren Moody, Narromine, NSW, was in reserve. The grand champion junior judge was Annie Pumpa on a total of 142 points. Jock Nivison, Yalgoo Partnership, Walcha, judged the cattle classes, awarding the supreme exhibit to Tondara Ave Maria 2, exhibited and owned by Thomas Holt, Urana. The 10-month-old heifer, sired by CHAC Mason 2214, was junior and grand champion heifer, and champion bred and owned animal. Reserve junior champion was awarded to Kanimbla Revona N115 exhibited by Lucy Glendenning. In the intermediate classes, Jemima Burney, Manly, NSW, and Safia Arslan, Pymble, NSW, exhibited Kanimbla Marinda N015 to champion and went on to reserve grand champion heifer. Shotgun Elsa M003 was senior champion heifer for Shotgun Poll Herefords, Cobbity, with Rose View Carnation M003 in reserve for Rose View Herefords, Cootamundra. Champion bull of the expo was Llandillo Nifty exhibited by Connor Evans, Paling Yards, while Kianma Next Contestant N015 shown by Jemma Holmes, Rutherglen, Vic, was reserve. Among the young handlers attending the event was Niamh Barrett, Hawkes Bay, New Zealand, aiming to gain experience and widen her industry network. A team of six students from Pymble Ladies College, Sydney, also attended for the first time. The Herefords Australia Youth committee is now preparing for the 2019 Expo to take place in Parkes, NSW, on July 12-14. Pictured Above: Almost 70 entrants from four states and New Zealand enjoyed the competition, networking and education of the National Youth Expo at Wodonga. Image Emily H.


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1. Senior herdsman winners and placegetters from left, Annie Pumpa, Emma Keech, Skye Hubbard, Helen De Costa, Nat Grylls, Paris Hourn, Isabelle Batcheldor and Leisl O’Halloran. 2. Beau White, Inverell, is presented with intermediate champion parader by Peter Godbolt, Landmark Stud Stock, Albury, NSW. 3. Sponsor Struan Pearce, Stud Stock Sales, presents the sash to junior champion parader, William Van Gend, O’Connell, NSW. 4. Judge Tim Reid, Roslyn, left, with grand champion judge Annie Pumpa, Table Top, NSW, and presenting the ribbon is Lee White, Llandillo Poll Herefords, Bathurst, NSW. 5. Sophie Holt, Tondara Herefords, Urana, left, and Kerrie Sutherland, Wooragee, Victoria, right, congratulate grand champion herdsman Eleni Fogden, Loxton, SA. 6. Champion pee wee parader Thomas Holt, Urana, NSW, is presented with his sash by Niamh Barnett, New Zealand, at the Herefords Australia National Youth Expo. All images by Emily H. 7. Judge Erin Waters, Lancefield, Vic, presents the grand champion parader sash to Beau White, Inverell, NSW. 8. Annie Pumpa, Table Top, NSW, receives the sash for senior champion parader from Del Rees, The Ranch Poll Herefords, Tomingley, NSW.

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Taylah aims for business goal of seedstock to plate Third generation Hereford breeder Taylah Sykes has won the Most Potential Breeder Award at the Herefords Australia Youth National Expo at Wodonga. Taylah, 19, of Longford, was awarded a registered 10-monthold heifer, Kanimbla Ursula N060, donated by Kanimbla Poll Herefords, Holbrook, NSW. The August 2017-drop heifer was sired by Days Carbine J141 and out of Kanimbla Ursula C31. Completing her education at the Catholic College, Sale, Taylah undertook a Certificate III and IV in Agriculture and enrolled for a Diploma in Agribusiness Management through RuralBiz Training. This year she won the Victorian Agricultural Shows champion senior handlers class at Maffra and Sale, qualifying her for the VAS Beef Cattle paraders at the 2019 Royal Melbourne Show. Taylah was thrilled and honoured to win the Most Potential Breeder Award at Wodonga. “I’m so excited – I’m one step closer to my goal of paddock to plate – that’s something I have thought about really hard,’’ she said. “As part of the interview process I had to answer questions about my career aspirations, what winning the heifer would mean for me, where I see the breed in 10 years time and be interviewed by a panel. “The award has given me the confidence to pursue my dreams.’’ Taylah has three registered Hereford females and plans to establish a stud herd. She works part-time in her family’s business, Mawarra Genetics, at Longford, Victoria. “My job involves feeding cattle, animal husbandry, stock records and administration,’’ she said. “I have been showing cattle ever since I can remember at Sale, Bairnsdale and Berwick, have taken part in three national heifer shows and help at the Wodonga Hereford National Show and Sale each year.’’ In turn, this year Taylah has mentored a junior member starting her own stud. She has a personal goal to establish a seedstock to steak enterprise incorporating stud and commercial cattle, sheep and pigs supplying a butchery and catering business. “I am working in hospitality to gain an insight into customer service, and acting as an agent for a skin care

company to learn business skills,’’ she said. “Working in the farm office with mum has helped me understand the correlation between stock records and accurate data entry.’’ Taylah assists with the Mawarra stud marketing program and is an administrator for the social media platforms. “I help schedule posts, especially around sale time and I take photographs for the Instagram page,’’ she said. Taylah said Facebook remained the biggest source of news among the millenials, closely followed by Instagram. She is a member of the Victorian Herefords Youth Group, a committee member of the Herefords Gippsland youth group and has ambitions to serve on the executive of Herefords Australia Youth. “There is a strong commercial acceptance for Herefords and with focus on the market requirements and customer demand, the breed has a positive future for the next decade,’’ she said. “Customers are becoming more engaged and aware of where their food originates from.’’ Taylah draws inspiration from her grandparents, Robert and Helen Sykes, and Keith Davies, when it comes to cattle breeding and aims to pay tribute to them in the name of her new stud. She spent the month of November raising money for a local drought relief charity to assist the local farming community.

Above: Kanimbla Ursula N060 was the prize for the Most Potential Breeder Award. Image BJS Livestock Photography. Left: Taylah Sykes, Longford, Vic, is presented with her sash for Most Potential Cattle Breeder from sponsor James McWilliam, Kanimbla Poll Herefords, Holbrook, NSW. Image Emily H.

PERFORMANCE & RELIABILITY STEELE RUDD CORNER, NOBBY QLD 4360 | Ph: (07) 4696 3350 Mobile: 0447 965 555 | Email: mark@qma.net.au | QMA.NET.AU

CR131141AA

(New and Used)


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Building consumer confidence in animal welfare Award winning young feedlot manager Thomas Green has been named as one of 17 Nuffield Scholars for 2019. Mr Green is general manager of the 17,500 head Iranda Beef feedlot and 15,000 hectare farming and backgrounding property at Tintinara, South Australia. He was awarded the Australian Lot Feeding Association Young Lot Feeder of the Year in 2017 for his inspiring initiative, Food Connect. Supported by Rabobank and Thomas Foods International, his Nuffield Scholarship will research ways to build consumer confidence in intensive agricultural systems through implementing best practice in animal welfare. His research will focus on two key areas of Australian feedlot animal welfare practices, and an investigation of how industry improvements can be better communicated to stakeholders. “Animal welfare is topical across all animal production industries and it is important we look outside the industry to find examples of businesses with improved practices and have gone on to successfully enhance consumer understanding,’’ he said. “Comparing what we do in Australia with other intensive industries globally will reveal practices that can help our industry become more sustainable and profitable for all stakeholders.’’ Mr Green will speak with world leaders in animal welfare practices in the USA, Europe and the Middle East. Raised on his family’s Hereford seedstock operation in southern NSW, he worked at Teys Australia’s Jindalee feedlot as livestock supervisor and operations manager for four years. “Working in the industry and seeing animal welfare day inday out, the beef feedlot industry does a fantastic job of their animal welfare practices but there is always room to be more pro-active,’’ Mr Green said. Mr Green heads off on the Global Focus Program in March to attend the International Nuffield Conference in Iowa, USA, followed by a study tour of Eastern Europe and Africa. Individual study tours will then take him to North and South America, New Zealand, Europe and the Middle East. “I will be looking at the North American industry – the biggest feedlotters in the world – as to how that industry is accepted and perceived,’’ Mr Green said. He will focus on self-regulated monogastric production in Austria and Switzerland, nations leading the world in animal welfare policy. Mr Green has previously spent time with leading global animal welfare researcher and advocate Dr Temple Grandin, during her visit to Iranda feedlot. Australian feedlots must adhere to the animal welfare component of the National Feedlot Accreditation Scheme. Nationally, around $1 million is invested annually on research and development to improve animal health, welfare knowledge, performance, assessment and capacity. The Australian feedlot industry has long recognized the importance of being open, honest and transparent about activities and practices. Further along the supply chain, abattoirs operate under the voluntary and independently audited Australian Livestock Processing Animal Welfare Certification System developed by Australian Meat Industry Council and managed by AusMeat. “Australia does a good job on using technology to improve animal welfare practices so I want to concentrate on the recording and capturing of animal welfare data,’’ Mr Green said.

Iranda Feedlot general manager Thomas Green is a 2019 Nuffield Scholar.

He aims to identify any issues of concern, and use industry support to assist feedlots experiencing those issues. “The industry works hard to be on the front foot with individual producers putting a huge amount of capital investment into shade, pen cleaning, the technologies to improve animal welfare and the use of antibiotics,’’ he said. “It’s about telling the story around the good work we are doing rather than waiting for the media to come to us and look for a story. “It is a fine line we walk but I believe as the industry continues to improve and mature, the consumer does want to know more about how their food is produced. “We all want to get to a point where we can stand up and be proud of the job we do, and the way we tend and care for our animals.’’ Iranda Beef partnered with Natural Resources SA Murray Darling Basin to run a 10-week pilot program, Food Connect, for Tintinara Area School students The program will be expanded to include urban schools in Adelaide next year, educating children on their food source. “Being part of a small community at Tintinara, we are the biggest employer in the area so we have an open door policy, running weekly tours for school and community visits,’’ Mr Green said. “A happy, healthy animal is a productive animal and that’s what we focus on. “We have made a large scale investment in shade infrastructure and state of the art pen cleaning equipment this year, and use antibiotics only when necessary. “Our backgrounding facilities are aimed at minimizing antibiotic usage. “While the industry is squabbling over breeds or white meat versus red meat, and we are not focusing on collaboration as protein producers and telling our story, we are going to struggle. “Educating the public is extremely important and we need our peak industry bodies to work together on this otherwise it will be a long term battle.’’ Owned by Thomas Foods International, Iranda feeds whiteface cattle for the TFI brands, Thomas Farms and Clare Valley Gold. “We are running close to capacity however there is some uncertainty moving into next year with the high commodity prices of grains, fibre and protein,’’ Mr Green said. “Cattle prices have eased a bit which is helping – as an industry the commodity prices will be the number one challenge for the next 12 months.’’ Hereford cattle are fed for 70 days to supply the domestic supermarket trade or 120 days for the European Union export markets. Iranda pays a premium for cattle pre-vaccinated with Bovilis MH + IBR and producers wanting to supply Iranda Beef can visit the website on www.iranda.com.au


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Savvy use of social media to promote whiteface to the world By Kim Woods Social media has become an integral marketing tool for many Australian whiteface enterprises, whether that be promoting the breed or sharing in value-based conversations on agriculture. Four stud and commercial businesses using various social media platforms well are Mawarra, Tondara, Undoolya Station and Devon Court. For all of them, the journey with social media, whether that be Facebook, Instagram or Twitter, has been one of trial and error. Herefords Australia spoke to them all on how they use their platforms and what works for them, plus tips and tricks for other businesses. Mawarra Herefords, at Longford, Victoria, has led the way when it comes to using Facebook and Twitter, and in more recent times, the business has introduced Instagram. Co-principal Deanne Sykes likes the immediacy of Twitter to disseminate information to a targeted audience. Mrs Sykes said the value of Twitter from a marketing perspective lay with its ability to connect with journalists or industry influencers. “There are some great conversations on Twitter but be disciplined about the individuals and organisations you follow so you don’t get lost in the white noise,’’ she said. “Include people relevant to the industry – grain producers use Twitter really well but I don’t think we have that strength yet in the livestock sector. “From the Mawarra point of view, it is a great way to get information out to the media community, especially with pre-sale marketing. “If you have a positive story coming out of the beef industry, Twitter gives you a voice rather than relying on traditional media sources.’’ Over the past five years, social media has grown to be a valuable tool in the Mawarra business. Mrs Sykes said the website was the “shop front’’ while Facebook drove the digital traffic. “They are complementary of each other and both need to be done well if they are to be valuable to your business,’’ she said. Social media can be time consuming so discipline in time management should be a priority. Mrs Sykes also advised businesses to be specific about the purpose of their social media. “Are you using it to develop a brand and market your business, or an agricultural story telling platform? “These days there is a great risk involved with trolling so I look at our page as brand development, or a way of educating people about our brand. “I’m happy to discuss what we do on farm but careful not to incite any negative press. “From a business perspective, you have to be careful

about what you are trying to portray.’’

Mrs Sykes has attended social media workshops to understand the deeper analytics. “Businesses need to look at what they are trying to achieve and pick out the analytics that give you some indication, such as number of likes or the countries reached,’’ she said.

“We have an international audience so I can see what countries capture the highest engagement on our site.

“The analytics are only important if you have some goal in mind – we want to make sure we are generating traffic, increasing likes and engaging with our target market.’’ Mawarra used a professionally designed social media tile to run a competition on social media, Beef Up Your Budget, to win a bull sale credit. Mrs Sykes said it was a good way of determining the audience demographic.

“From our point of view, the thing that is important in marketing our business is our brand so having an image clearly defining your brand and a set of values around how you want that brand identified, is the key,’’ she said. “For us this is the quality of the breeding, the females we have, the array of available genetics from our farm gate and the performance achieved across different markets under that brand.’’

Mrs Sykes has found boosting posts “hit and miss’’ but a paid Facebook promotion tailored to a specific audience, especially using video, was valuable in generating presale interest. She also suggested blocking in times to pre-schedule posts during busy periods leading into sales.

Commercial enterprise Undoolya Station, Alice Springs, uses Facebook and Instagram to showcase the Hereford breed, station life and community events in the nation’s red centre.

Nicole Hayes uses her mobile phone to capture activities, such as mustering on horseback, or cattle grazing in the stunning landscape as it unfolds in front of her. She likes a combination of high quality still photographs and video to convey a message, and uploads posts on Facebook and Instagram independently of each other. “I’m fairly particular about the images I do post on social media – I want to make sure they are positive and clear,’’ Mrs Hayes said. “I have seen Facebook grow a lot over the past few years with a lot more businesses using it to brand themselves. “It’s a free, inexpensive way to advertise your business.’’

The station’s role in the Herd of Hope at Bondi Beach in early 2018 gained an international following on their social media. Undoolya Station also hosts the national bronco branding championships, with social media playing a critical role in promoting the event.


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Nicole estimates she spends an hour spread over a week like doability, fertility and docility.’’ on uploading posts to her sites. Mrs Hayes said the station’s images had won a fan base “It is not arduous at all – I can do it straight away on my among all age groups on social media. phone,’’ she said. “It’s not a hard sell but making people aware of not only “Limited phone coverage is a problem so if it is something our breed but our industry and giving them someone I want to share quickly I go back to the house. they can relate to.’’ “Images of cattle in the outback and in good condition According to Sophie Holt, Coonong Station, Urana, NSW, tend to get more engagement. Facebook has become an essential tool for showcasing “People are genuinely interested to know what everyday life is like on a cattle station plus some of the more the family’s Tondara stud and commercial Herefords, and Dohne sheep. CONTINUED PAGE 38 unusual things. “We’ve got to desensitize people to what we do – they often don’t acknowledge the beef that we grow, is the meat they eat. “We try to show them we are doing best practice to give them a product they like and we are proud of.’’ Mrs Hayes conceded she has learnt social media by trial and error. She relies on organic growth and has never paid for boosts, with the exception of the bronco branding. “People probably think this is mundane but a tip is to just have your phone handy,’’ she said. “There is so much negativity in the world, it is good to show the positive side of our industry. “I use the most commonly searched hashtags on Instagram and Clockwise from above right: sometimes use a filter or edit the Devon Court’s Instagram site images. features stunning sunsets, “My advice is to simply have a go landscape vistas and creative and show the breed, its good traits calf shots, all taken by Tom on his mobile phone. Mawarra uses photographs to share positive industry stories. Image Deanne Sykes. Jordan Alexander with a Hereford bull, Bear – the photo featured on the Tondara Herefords Facebook page and was taken by Rhiannon Roth. Undoolya Station uses clever images of their cattle to promote the breed in the red centre. Image Nicole Hayes.


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Savvy use of social media to promote whiteface to the world cont’ FROM PAGE 37

She runs two Facebook sites for the cattle and sheep operations, uploading posts on the station activities, show results and visits by international guests. “In terms of promoting our business and product, Facebook has been quite successful,’’ Mrs Holt said. “It directs potential buyers of our wool to the Coonong Station page as we don’t have a website. “Facebook is easy to set up, monitor and change.’’

As Tondara does not sell seedstock cattle, Mrs Holt likes to use social media to share value-based conversations with the community.

“It’s about opening communication channels with other seedstock breeders,’’ she said. “Through Facebook, the people we source our genetics from in North America can see what our cow herd and environment is like. “People say social media is not important as it only applies to the younger generation, but it is important to create recognition of our brand among those young people.

“With the younger generation helping with management and having input, they will pass that message onto the older generation. “That is compared to the traditional print media which targets more of the older generation.’’

Mrs Holt said transparency across the Coonong business was important as consumers move to seeking information on where their food and fibre originates from.

“We are involved in a Quality Assurance program and load photos taken during shearing on Facebook so potential wool buyers can communicate with us,’’ she said. “Not only are we showing the face behind the brand but also transparency within the station’s business.

“We have found within the last three years, people liking our photos have gone on to purchase our wool to develop single source garments.

“There is a push for people to stand by their product and social media is a good place to do that.’’ Mrs Holt uses a professional photographer to generate the images for the Facebook pages. “These images are beautiful to look at and worth every cent,’’ she said.

“We’ve all got camera phones but my personal view is the value of having professionally taken photographs is worth it.’’ Mrs Holt does not post daily or weekly but reserves the uploads for significant events, including shearing or Royal shows.

“That has helped with our page life as we are not spreading ourselves too thinly,’’ she said. “I take a lot of photos of cattle in the paddocks but

then use a thought process to ask myself if the image is interesting, promoting the brand or would people be interested – a lot of time the answer is no. “Instead of posting a photo of a calf every day, do an album of calving highlights from the year.’’ Tom Nixon, Devon Court Herefords, Drillham, Qld, has taken to Facebook and Instagram like a duck to water. Devon Court’s trade display at Beef Australia 2018 was the only one to feature an Instagram frame for visitors to use. The stud’s Instagram site features stunning sunsets, landscape vistas and creative calf shots, all taken by Tom on his mobile phone. About six years ago, Tom participated in a Herefords Australia Youth exchange to New Zealand, sparking his interest in social media. “Social media is free and it’s easy,’’ he said. “The biggest part of creating our audience is not constantly putting up bull photos as it is boring to someone who is not cattle orientated. “They may be interested in a cute calf, sunset or native flowers – we are trying to show our whole business and life on screen. “With Instagram, telling a story through photos is easier as I’m not poetically gifted. “You don’t have to say too much on Instagram, just add the hashtags to get more viewers.’’ Tom, 35, observed how other businesses used social media and studied the analytics behind Facebook to improve his engagement. “I analysed what time of day and day of the week when the most likes occurred, and that was a big help,’’ he said. “I try to post at least once a week – some days I get inspired and upload two or three posts a day but I try not to water down what people will like. “Putting too much up makes people bored in seeing you – not enough they forget about you so it’s a juggling act – there is a limit to how much people want to see one person’s post.’’ Often Tom will upload a post in total contrast to his normal posts to increase the audience. “Everyone on the page has a friend who might want to see a photo of a bull so the aim of the game at the end of the day is to get people to look at bulls,’’ he said. “The ground floor of it is definitely to get bull sales through subliminal messaging. “There is a wide age group of Facebook users – I’ve had clients follow on us Facebook for a few years and drive half way across the country to look at our cattle.’’ Tom sees no gain in using sponsored posts to obtain reach. He advises concentrating on increasing “likes’’ rather than reach, post consistently, make use of time lapse video and keep personal and business posts separate.


STRAP LINE

For more information or to become accredited into the JBS Farm Assurance Program phone 0477 0071299 258 or visit JBSLIVESTOCK.COM.AU 03 9315

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TECHNICAL NEWS

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Hereford Single-Step BREEDPLAN – a year on By Catriona Millen, SBTS technical officer When the mid-October 2017 BREEDPLAN analysis was released, the Hereford breed in Australia, New Zealand and Nambia became the first breed world-wide to implement a multi-country Single-Step BREEDPLAN analysis. The introduction of Single-Step BREEDPLAN meant pedigree, performance and genomic (DNA) information was combined in the multi-trait analysis, and genomic information was contributing to the EBV and accuracy calculations of genotyped Hereford animals and their relatives.

1. Average EBVs have not changed. For most of the Hereford traits, the average EBV has not changed between the two runs. In several traits, there were minimal changes. The fact the average EBV remained the same is not unexpected; while genotype information changes what we know about the individual, it does not change the performance data on which the EBVs are based. While the average EBV has not changed, this does not mean the EBVs for individual animals have not changed. The EBVs for some animals have changed (up or down), sometimes quite substantially (Figure 1).

In 12 months, there has been a nearly three-fold increase in the number of Hereford animals with genotypes being used in the Single-Step BREEDPLAN anlaysis (Table 1).

Table 1: The number of animals in October 2017 and 2018 in the Hereford reference population, with SNP genotypes, horn/poll and genetic condition test results.

Similarly, three-fold increases have been seen in the number of Hereford animals tested for the genetic conditions hypotrichosis (HY), dilutor (DL) and idiopathic epilepsy (IE). The number of animals with horn/poll test results has doubled, and there are now more than 7000 animals genetically tested for maple syrup urine disease (MSUD). This indicates in the past year, Hereford breeders have embraced genotyping, whether for parentage verification, genetic condition testing and/or for genetic evaluation purposes. To test the effect of the inclusion of genomic information in the Hereford Single-Step analysis, the October 2018 Single-Step BREEDPLAN analysis (which includes genomic information) was re-run with no genomic information included. Any differences between the two analyses will be due to the inclusion of genomic information.

Figure 1: 200 Day Weight EBVs when genomics is not included versus Single-Step BREEDPLAN for young animals with genotypes (blue) and sires with greater than 75 per cent EBV accuracy (red).

This is not unexpected; the inclusion of genomic data gives the analysis more information about relationships between animals, and the EBVs change to reflect this new information. The EBV changes tend to be more extreme in younger animals with no progeny when compared to sires that had a previous accuracy of 75 per cent or higher. This simply reflects that in general, the analysis has less prior performance information for younger animals than it does for high accuracy sires. 2. Variation in EBVs has increased. When genomic information is included in the BREEDPLAN analysis, the general trend has been for the variation in EBVs for a trait to increase (that is, more spread at the extremes). For example, when genomic information is not included, the birthweight EBVs for young animals with no progeny range from -4.1 to +10.2. With genomics included, this variation increases from -4.4 to +10.6. Similarly, the variation in 600 day weight EBV is greater when genomics is included (Figure 2). With no genomics included, 600 day weight EBVs for young animals with no progeny range from -22 to +129, a spread of 151. CONTINUED PAGE 42


CONtaCt ant Martin 02 6376 1123 (work) 02 6376 4624 (home) 0427 761 123

Charlie Martin 02 6376 4606 0427 649 980

Damon Soster 02 6376 1159 0427 702 238

troy Rose 02 6376 4623 0427 700 882

STRAP LINE

‘DalkeitH’ 1km North-west of Cassilis on the Rotherwood Road

Offering: 50 Poll Hereford bulls • 250 Poll Hereford Cows & Calves

On Property Thursday 12th September 2019

49tH

Pictured from left: Ant Martin (Dalkeith Poll Herefords and Herefords) with Suz and Guy Lord, Branga Plains, Walcha; buyers of Dalkeith Loaded ACML043, record priced bull at Dalkeith at $32,000.00 (Charlie Martin and Bryson Porter pictured far right)

SUMMER 2019

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Hereford Single-Step BREEDPLAN – a year on FROM PAGE 40

cont’

While there have been some large increases in EBV accuracy for 200 day weight, these increases in accuracy are not uniform across traits. For example, there are much smaller increases in EBV accuracy for traits such as Days to Calving. Single-Step BREEDPLAN is increasing the variation in EBVs for each trait, and also playing a role in improving EBV accuracy.

Figure 2: Variation for 600 Day Weight EBVs in young, non-parent animals with genotypes where A. no genomic information is included in the analysis and B. genomic information is included.

When genomics is included, the 600 day weight EBVs range from -25 to +139, a spread of 164. While only minor increases in variation, it does show genomics is better identifying variation between animals for a range of traits. 3. EBV Accuracy has changed. The inclusion of genomic data in the BREEDPLAN analysis has resulted in increases in EBV accuracy.

Figure 3 shows the increase in 200 day weight EBV accuracy for genotyped animals when genomic information is included in the analysis.

To date, increases in EBV accuracy have been moderate for growth traits, but smaller for fertility and carcase traits. This is due to two factors: a) The heritability of the trait (proportion of variation explained by genetics) b) The size of the reference population (animals with both phenotypes and genotypes) While the heritability of a trait is fixed, the size of the reference population can be influenced by breeders. Unfortunately, for many of the traits where genomics can have the biggest influence (for example, traits measured later in life or when the animal is dead, or measured in one sex or are expensive to measure), the reference population for Hereford remains quite small. For example, less than five per cent of animals in the reference population have performance data for traits such as mature cow weight, retail beef yield, days to calving and net feed intake. In contrast, more than 70 per cent of animals in the reference population have traits such as birth weight and 200 day weight.

FIgure 3: The 200 Day Weight EBV accuracy of animals with genotypes when no genomic information is included, and under Single-Step BREEDPLAN.

The increase in accuracy is not uniform across all animals; larger increases in accuracy are seen for those animals which had lower accuracies when genomic data was not included. For example, animals which started with an accuracy of less than 20 per cent when there was no genomic data have an accuracy of between 37-59 per cent when genomic information is included

In contrast, animals starting with an accuracy of 90 per cent increased, at most, to 91 per cent accuracy under Single-Step BREEDPLAN.

As Hereford continues to move forward with SingleStep BREEDPLAN, consideration needs to be given to continuing to collect high quality phenotypes on animals that have genotypes. The Hereford BIN projects are a good source for some of these hard to measure traits (for example, Net Feed Intake and Retail Beef Yield), but Hereford breeders can also assist, if not already doing so, by collecting good quality phenotypes for mature cow weight, fertility and scan traits. As the number of animals in the reference population increases for these traits, Hereford breeders are likely to see greater improvements in EBV accuracy for young animals with not a lot of prior information. With more accurate information, Hereford breeders will be able to make informed selection decisions and continue to drive their genetic gain.


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Hereford beef winning medals and fans in Victoria By Kim Woods Grass fed Hereford beef bred in Victoria’s high country has helped a Wangaratta butcher win a silver medal for gourmet sausages. Dan Wallace won silver in the 2018 Victorian Sausage King and Best Butchers Burger Competition final in October with grass fed and hormonal growth promotant-free Hereford beef from the Mitta Valley Beef Co-operative. The “Fang Banger’’ sausage, a combination of Mitta Valley Beef, chilli sauce and spices, had won gold in the north east Victorian division, judged earlier in 2018. Dan and his wife Brodie run a small herd of Hereford cows joined to a Blonde d’Aquitaine bull at South Wangaratta but could not keep up the volume required to meet their expanding retail butchery business, Your Everyday Gourmet. They trialled the Mitta Valley Beef just two months prior and were thrilled with the result. “We are now putting the beef into a lot of bakeries, restaurants, pubs and clubs – it’s growing quickly,’’ Mr Wallace said. He said consumers identified with the locally and sustainably raised grass fed beef. “They know where it’s coming from, like the fact it is grass fed and has low food miles, and they Your Everyday Gourmet butcher Paul Niklaus with Hereford want to help out the local farmers,’’ Mr Wallace porterhouse steaks sourced from Mitta Valley Beef. said. “The carcases are coming in for us at the right “The direct link with the producer gives us quality control size and we are happy with the fat cover. and being able to get carcases to our exact fat and “We had loved the Blonde-Hereford cross carcase – we brought them into the shop at 14 months of age, dressing marbling specifications. “We then know we will have a uniform product – a at 260kg with 4mm of fat. “The shop is so busy now we can’t do as much as we client such as a pub will know they will get briskets of a want with our own cattle – we needed to buy direct with consistent weight and fat thickness. a quality guarantee.’’ “The cattle are slaughtered on a Monday, we get them Mr Wallace said the 220-240kg Hereford carcase had on Wednesday, and hang the bodies for seven days.’’ some marbling and good fat cover. Mr Wallace uses the entire carcase, including the beef “This size carcase produces a nice sized scotch and cheeks, tongue, tail and bones. T-bone steak – we can’t keep up with the demand for Aside from the sausages, the most popular primal cuts brisket and beef short ribs.’’ are scotch fillet and porterhouse. Mr Wallace conceded demand for the Fang Banger “Our customers want tenderness and flavour – these sausages caught him off guard after the medal win, with carcases have a nice bloom when you slice the steaks the popularity amplified through social media. out. Dan and Brodie opened the shop nine years ago and ‘There’s not a lot of marbling but this product still melts now employ 13 staff, including several chefs. The Mitta Valley beef trim is used to produce a range of in your mouth. 14 different pies. “We have little old ladies sending us messages on Facebook saying they want to order a pie – it’s just gone crazy,’’ Mr Wallace said. “Our customers range from single people to big families.

“Health conscious customers are following meal regimes and are focused on portion control.

“This Hereford beef is giving us a point of difference with a lot of people asking questions about its provenance, and they are excited they can buy a local product.’’


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Ethical values at core of Adelaide Hills branded beef By Kim Woods Grass fed yearling Hereford cattle are meeting a significant and growing demand for quality, locally and ethically raised product in the Adelaide Hills. First generation farmers, Tom and Kate Hampton, have developed the Adelaide Hills Pasturefed Beef brand around the core values of low food miles, sustainability and a small carbon footprint. Their customers are educated to the seasonality of the product, with young cattle finished to specification in spring and summer. The cattle are processed at either Strath Pastoral, Strathalbyn, or Two Brothers Abattioirs, Lobethal, followed by dry ageing for 15-21 days at local butcher shops. For Tom, a civil engineer, and Kate, a former food technologist, Adelaide Hills Pasturefed Beef is the realisation of a lifelong dream to operate a small scale, sustainable and ethical farm within the region. “We consider ourselves first generation farmers as neither Kate nor myself have a strong family background in farming,’’ Mr Hampton said. “Growing up I did spend some time on my uncle’s small farm, with his Poll Herefords, and attended Urrbrae Agricultural High School, which helped develop my underlying passion for beef cattle. “We both felt strongly about living sustainably and bought this block without any real infrastructure on it five years ago.’’ The couple chose Hereford cattle for their naturally calm temperament. “The breed fits well with the small scale grass fed operation we run,’’ Mr Hampton said. “There is no doubt in my mind that temperament is a key contributor to the quality end product we produce.’’

The 43ha property at Harrogate had no significant structural improvements except for a hay shed. Tom and Kate have installed watering infrastructure and cattle yards, and further developed shelterbelts to revegetate areas and promote biodiversity. They have diversified the pasture species by oversowing with productive perennials to reduce soil erosion over summer months, and introduced beehives to encourage pollination. Their herd of 30 autumn-calving breeders is rotationally grazed, free of hormone growth promotants and antibiotics, and all sporting Adelaide Hills branded ear tags. Heifers are joined at a critical mating weight of 350kg to calve at two years. Having a small carbon footprint is important to the Hamptons. “Our new home, like our farm, considers sustainability through incorporation of passive heating and cooling, off-grid solar power supply and reliance on rainfall for all water,’’ Mr Hampton said. “Within the small business we operate, we are responsible for all aspects of its management, from pulling a breach calf at midnight through to interacting with customers personally or on social media. “There’s no better feeling than a customer letting you know how the steak they’ve just eaten is the best they’ve had.’’ Set in a 600-700mm rainfall zone, the property has recorded around half that amount this year, putting pressure on feed and water supplies over the coming summer. Feed budgeting, water security, the price of cattle and cost of fodder are all important considerations.

CONTINUED PAGE 45


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OPPOSITE PAGE: The commercial herd is run on 43ha of improved pasture in South Australia’s Adelaide Hills. Image courtesy Tom Hampton. LEFT: Adelaide Hills Pasturefed Beef dry ageing in the new coolroom at Indulgent Meats. BELOW: Tom and Kate Hampton designed an ear tag to identify cattle produced under the Adelaide Hills Pasturefed Beef brand. Image courtesy Tom Hampton.

FROM PAGE 44

Portioned carcasses are sold direct via the Adelaide Hills Pasturefed Beef website as a half side, whole side or whole animal, or as primal and secondary cuts through retail butchers, Indulgent Meats, Port Elliott, and Dunn’s of Woodside, Woodside, SA. Animal welfare is a high priority with the cattle transported to the abattoir in a tandem trailer with anti-bruise panels and rubber flooring. The brand turned over 60 bodies last year. “It’s been hard work to get it up and running, buying our first cattle, getting an understanding of the cattle industry, developing not only our small breeding herd but a brand for the business, and establishing relationships with local butchers,’’ Mr Hampton said. “When we first bought the property, it ran agisted cattle so I followed the owner around asking questions and learning from experience whenever he came to check on his livestock.’’ Tom attended workshops on biosecurity and grazing, searched the internet and used the information resources on the Meat and Livestock Australia website. The first weaner steers were station bred Poll Herefords followed by steers, heifers and bulls bought from regional stud and commercial herds. Adelaide Hills Pasturefed Beef was conceived as a desire to supply directly to and have a connection with the end consumer. “I’m looking for cattle to produce calves for finishing to 18-24 months, with a carcase weight of 220-240kg and a good fat coverage for dry ageing for three to four weeks,’’ Mr Hampton said. “Now I’m at the point where the demand for the beef is growing faster than I expected so I need to either source more land or look at alternate ways of feeding the cattle. “To date, I have rolled heifers back into the breeding herd but now they will either be sold or put in the mix with the steers.’’

Mr Hampton said consumer education has been focused on the product being local and seasonal. “On one hand it is a negative impact to the business because I can’t provide a consistent, well finished product all year round, but with that comes a point of difference,’’ he said. “It is more natural being finished in the spring when the pastures are abundant. “I’m researching alternative feeding systems such as barley sprouts to enable animals to be finished offseason while maintaining a grass fed status.’’ The Hampton’s initially tested the waters on Gumtree before having a logo professionally designed and launching a website three years ago. They also use the social media platforms of Facebook and Instagram. “They are a powerful marketing tool as people are so glued to their technology, and social media is part of that,’’ Mr Hampton said. “For us, we are able to show the lifestyle and the whole package – anything that is educational or further explains some part of the process from an animal’s birth to being taken off farm. “I have been unsure about the posting of beef images as it could be offensive to some so I mix it up to achieve balance and be a little more informative.

CONTINUED PAGE 46


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Ethical values at core of Adelaide Hills branded beef

HEREFORDS AUSTRALIA

cont’

From left, Balin, Kate, Tom, Starr and Archer Hampton on their Adelaide Hills farm.

FROM PAGE 45

“There is definitely a swing away from supermarkets feeding the masses to a greater understanding of where food comes from, particularly in the smaller communities, it is very important. “As a producer, I take a lot of pride in treating my animals with respect – I do feel strongly about animal welfare and that the animal has been well fed and cared for. “The old farmer who agisted cattle on this property said to me, the fastest way to move cattle is slowly, so I work with my stock quietly and calmly.’’ The focus on animal welfare, ethically raised beef and low food miles sits well with Port Elliott butcher Jeff Luxton. Jeff and his partner Angela Adams operate Indulgent Meats and use Adelaide Hills Pasturefed Beef exclusively in their butchery. They recently expanded the shop to include a dry ageing cool room with viewing windows. Mr Luxton said the viewing windows gave the butchery transparency over its product and helped educate the consumer on the paddock to plate process. He said his customers were keen to know the cattle were ethically and pasture raised, and hormone promotant and antibiotic free. “The placid temperament of the Hereford results in sensational beef,’’ Mr Luxton said. “Everyone bangs on about Angus but Hereford beef has a better taste and the fat coverage is more consistent. “I like a carcase of 200-250kg, which is easy for me to manage, and with a minimum fat depth of 4mm.’’ Mr Luxton is happy with the yield, eye muscle area and consistency of the Hereford carcases.

“The consumer is after flavour, tenderness and the backstory of the beef.’’ Mr Luxton negotiates a price directly with the Hamptons and they select animals to his required specifications. Indulgent Meats sells every part of the carcase, from nose to tail, and Jeff prefers to keep the secondary cuts traditional with diced or casserole steak, mince and sausages. “Value added meals would take it away from the direction we want to go in,’’ he said. “Since we put the viewing window in, many customers tell us it connects them with their childhood memories of butcher shops. “It is about showing people meat doesn’t come from plastic trays in the supermarket but instead straight from the farmer to the shop.’’ Being a small coastal community, Port Elliott consumers range from budget conscious families and retirees to tourists and health conscious individuals. “We source the best product we are able to, charge the fairest price and combine that with good service,’’ Mr Luxton said. “The locally raised Adelaide Hills Pasturefed product is our signature beef and point of difference when it comes to marketing. “With the new cool room, we now have potential space for 10 bodies a week. “The carcases are hung for a minimum of 15 days and we can hang ribs up to 50 days for special orders. “We can control the humidity in our new cool room to reduce shrinkage – dry ageing breaks down the muscle fibres to result in a richer flavor.’’


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Locally raised, dry aged Hereford beef a winner By Kim Woods Chef Michael Robinson is helping consumers to reengage with the old fashioned way of selling red meat through his retail butchery in the NSW Hunter Valley. The heritage-listed building in the town of Branxton has housed five generations of butchers and is set to be rebranded from Branxton Quality Meats to Hungerford Meat Co Specialty Butcher and Smokehouse. The butchery sources Hereford beef from a commercial herd at nearby Lochinvar and has the cattle processed by Alexander Downs, Kurri Kurri, or at Hawkesbury Valley Meats, Wilberforce. “I like to grow the cattle out to heavier weights than most other butchers are getting,’’ Mr Robinson said. “They are a minimum of 18 months old, weigh 650700kg in the paddock and coming in dressed at up to 360kg with 15-20mm fat cover. “This results in more flavour, a bigger eye muscle area and better fat cover – we age the meat on the bone.’’ Michael and his wife Alana took on the business two years ago. “This shop has been a butcher shop for 80 years and I am slowly transforming the offering from standard fare to a chef’s influence, making the

ABOVE: A rib eye off a grass fed Hereford heifer, weighing 270kg dressed, from Lochinvar, at the Branxton butchery. RIGHT: Butcher Rupert Laird holds dry aged rib eye, grain assisted, at the Branxton butchery. All images contributed.

products seen in restaurants available to the public,’’ he said. A chef for 17 years, Michael previously worked in high class Sydney restaurant Becasse, followed by Margan in the Hunter Valley. “This opportunity happened by chance and the timing was right,’’ he said. “I had qualified butchers in the shop from the start – if I had tried to do it myself, it would have been a lot more difficult. “I was fortunate to do a lot of butchery on-site in the restaurants where I had worked so the rest fell into place. “We look at the carcase from the point of view what it has been fed and the size of it as diners will ask what breed it is, and we need to know how big it is for the plate. “What the animal has been fed will contribute to the fat cover and marbling.’’ Sourcing Herefords at the right carcase weight has been trial and error for Michael. He likes the direct communication with the producer to determine turn-off times of the slaughter stock to suit the CONTINUED PAGE 48 butchery.


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Locally raised, dry aged Hereford beef a winner cont’ FROM PAGE 47

“We take two bodies every seven to 14 days depending on how busy it is,’’ he said. “We like to keep it sustainable by using the whole animal – it is easier to do that in a restaurant by finding ways to cook or cure the meats but the general public doesn’t always know what to do with the secondary cuts. “It has been fun teaching people how to do that. “There has been a huge trend to slow cooking and when I first started the butchers wanted to know why I was putting brisket in the window as it normally went into sausages. “Now we are struggling to keep up with the demand for brisket. “With social media these days, it’s important to stay on top of the trends.’’ These include 1kg dry aged ribeye steaks popular with customers.

Michael prefers to see carcases with marbling but has found that difficult to achieve in a grass fed product. He likes the predominant fat cover and marbling of heifers over and above steers. “In an ideal world, we would buy more heifers but we actually use more steers as the heifers are kept as breeding stock,’’ he said. “There is a large amount of consumers asking if the beef is ethically raised – it is becoming increasingly wanted by the general public. “We do get a lot of customers coming in specifically for local grass fed beef – it was all about grain fed for a while but is swinging back in that direction.’’ The butchery uses the regionally bred and fed, and low food miles as a point of difference. A store renovation will showcase carcases to the public to create a paddock to plate conversation. “People definitely want to know what they are eating and where it has come from,’’ Michael said. “The shop is set up now to celebrate the local producers themselves – we try to buy directly from the farm where possible. “The ideal goal is to slow the purchasing process down to get people talking to the butcher, and have the product cut to order.’’ This has extended to sausage making master classes, participating in the Newcastle Food Markets and educating kitchen staff from local restaurants. The new business name of Hungerford Meat Co Specialty Butcher and Smokehouse honours the town’s original butcher, Claude Hungerford, who used to receive meat delivered by horse and cart from a Pokolbin slaughter yard and saleyards in the Upper Hunter. “Our customers range from miners wanting a nice big steak and tourists seeking high quality beef with provenance, to budget conscious families,’’ Michael said. “We deal with top end restaurants wanting small farm, locally produced, quality beef. “The most popular primal cuts are sirloin, porterhouse, scotch and T-bone, which are dry aged on the bone for 60 days. “The trim is used for flavoured sausages, burgers and value added terrines, with flavours rotated seasonally. “I’ll be aiming for a signature sausage for next winter.’’ To cook the perfect steak, Michael recommends starting with bringing the beef to room temperature, and coating with a liberal sprinkling of salt and some pepper. Place the steak in a hot pan, cook on each side once and allow it to rest before serving. If the steak contains a bone, cook it for a few extra minutes. Butcher Todd Maher with dry aged, grass fed, T-bone steaks at Branxton Quality Meats.


STRAP LINE

SUMMER 2019

Sale will be livestreamed online

VIDEO OF SALE BULLS available to view online early February

50+ Homozygous Polled Bulls

49

Head for the Hills

120 BULLS

OPEN DAY Thursday 31st January 2019

ANNUAL SALE Wednesday 20th February 2019

$

2018 Y avenva le Sale 110 bu lls Averag e = $6, 950 Top = $ 20,000 (3 time s)

Yavenvale finalist NSW top 100 producers for MSA 2017 Excellence in Eating Quality Awards

ale Jet Yavenv e (P) – sir 2 3 0 J e Fir selling t s e h ig of h 2018 in ll u b e whitefac agistrate M Bowen 0 r $64,00 o f 1 4 2 M

THE YAVENVALE DIFFERENCE: • • • •

A cow herd selected on milk & udder quality More muscle - sons of Wirruna Jeans, Yalgoo Jazz L088, Churchill Stud: all top 5% of the breed for EMA IMF Explosion - sons of Yavenvale Juke, Yavenvale Kahuna, Koanui Techno: all top 1% of the breed for IMF Outstanding Indexes - genetically the most powerful bulls we have offered Enquiries and Catalogues Contact:

James & Nicki Pearce T: 02 6946 5141 M: 0458 465 141 E: jimanic@yavenvaleherefords.com Pat Pearce T: 02 6928 4180 M: 0437 465 114 Adelong, NSW

www.yavenvaleherefords.com


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BUILDING DEMAND

HEREFORDS AUSTRALIA

Bindaree’s new brand driven by consumer research Grain fed whiteface steers and heifers are among the Meat Standards Australia compliant cattle contributing to the Bindaree Beef Group’s new consumer-focused brand. The brand, Bindaree, is the first to be released as part of the group’s new brand strategy which has been in development over the past 12 months. With a focus on simplifying the BBG supply chain and developing products to meet core consumer needs, the strategy is designed to deliver better outcomes for the group’s customers and ultimately the consumer. Bindaree replaces the BBG brand portfolio and is built from the ground up using insights derived from a comprehensive consumer research project. One of the key outcomes of this research was understanding what consumers were looking for when purchasing beef. Group sales and marketing manager Andrew Simpson said it was clear from the results beef needed to deliver quality flavour. The Meat Standards Australia graded Bindaree includes a core Tasty and Tender range alongside the specialist Bindaree Dry Age range, drawing on MSA Index (Meat Standards Australia) compliant cattle. The brand has comprehensive support to help consumers buy, prepare and cook the primal and secondary cuts. The Bindaree Beef Group is one of the nation’s leading beef processing and sales companies, and acquired the Myola feedlot, in northern NSW, in 2015. Under the brand, steers and heifers are pasture raised and finished on grain for 70-100 days at Myola and partner contract feeders, then processed at the Bindaree Beef Group processing facility at Inverell in northern NSW. Mr Simpson said the new long-term brand strategy put the consumer at the heart of everything the Group did. “We identified no matter whether people lived in Sydney or Shanghai, they list flavour and quality at the top of their list for what’s important when they are buying beef – not raising claims,’’ he said. CONTINUED PAGE 52

Right: Bindaree is the first to be released as part of the group’s new brand strategy. Below: A Frenched ribeye from Bindaree Beef. Images courtesy Bindaree Beef Group.


STRAP LINE

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POLLED HEREFORDS

KOANUI HOOD 3135 Semen Available - 20 straws @ $50/straw from Agri-Gene Pictured at 5 years while out with the cows. The bull that ticks all the boxes, a consistent breeder for both sons and daughters. DIR +1.1

DTRS GEST

BWT

200

400

600

MAT

Milk

MatV

SS

+5.2

+37

+72

+93

+67

+24

+21

+2.6

EMA

RIB

RUMP

RBY

IMF

+3.3

+1.1

+1.2

+0.3

+1.0

+4.7

+1.1

DTC

CW

-3.4

+61

SI

Grain Grass

EU

+$118 +$114 +$141 +$128

HOOD SON Koanui Hurricane 6110 Sold for $34,000 to at Koanui Bull Sale where 12 Hood sons sold for an average of NZ $15,300

HOOD DAUGHTER Koanui Blush 6102

pictured at 2 years

Hood’s daughters are fantastic. Good milkers with great bodies, easy keeping, very functional and cosmetically ideal.

KOANUI TECHNO 3062

Semen Available - 20 straws @ $50/straw from Agri-Gene Techno son tops Koanui 2018 bull sale at NZ $51,000. DIR -1.3

DTRS GEST

BWT

200

400

600

MAT

Milk

MatV

SS

+7.0

+44

+85

+119

+94

+18

+20

+5.0

EMA

RIB

RUMP

RBY

IMF

+4.9

+1.4

+1.7

+0.2

+1.8

+1.4

+1.3

DTC

CW

-4.4

+76

SI

Grain Grass

EU

+$145 +$140 +$183 +$159

For further information please contact: Agri-Gene Pty Ltd 123 - 125 Tone Road, Wangaratta, Victoria 3677 Ph: 03 5722 2666 Fax: 03 5722 2777 Koanui Polled Herefords Ltd Chris and Jennifer Chesterman, 443 Maraetotara Road, RD12, Havelock North 4294, New Zealand Ph: +64 6 874 7844 Mobile: +64 274 888 635 or +64 274 777 637 Email: kphp@xtra.co.nz


52

BUILDING DEMAND

HEREFORDS AUSTRALIA

Bindaree’s new brand driven by consumer research

cont’

FROM PAGE 50

“So we made sure we built a brand that 100 per cent delivers that. “We are excited to launch this flagship brand and share our range of unique products with consumers all around the world.’’ Bindaree national key account manager Hamish Irvine said the initial focus was on supplying chilled primals to wholesale, food service and retail customers in both the domestic and export markets. “Our major customers were well aware of the research work we did on the brand before actually packing it – it was a 12 month project from start to finish in a staged approach,’’ Mr Irvine said. “The first packed product is trickling through to the end users now and the feedback has been very positive. “The first stage has been focused on domestic markets and we have already shipped a few deliveries to customers in Southeast Asia and Hong Kong. “The Bindaree Brand incorporates a wide range of cuts from the carcase to meet the specific and varying needs of consumers in each of our target markets. “Customers and consumers in each market have varying preferences in terms of the cuts they prefer, so our aim is to meet each of these needs and supply the most popular cuts to each market.’’ Mr Irvine said extensive consumer research undertaken by Bindaree resulted in the brand focusing on flavour and eating quality.

A sirloin steak from the Bindaree Beef brand.

“With the research we did in the market, we know meat consumption is declining but consumers are willing to pay more for beef, especially if it is a great eating experience,’’ he said. “Bindaree Beef is something special. We’re confident in making that claim with all Bindaree Beef sourced from 100 per cent Australian cattle raised on grass then fed grain for an exceptional flavor experience. “With the consumer squarely in mind the brand is MSA graded to provide a consistently tender eating experience. “We work with a select group of wholesale and food service suppliers around Australia giving us a broad distribution network into metropolitan and rural areas.’’ Mr Irvine said the key to a successful brand was putting the consumer first. “The language we use and the products we supply are designed to meet those core consumer needs,’’ he said. “We are not focusing on industry jargon like days on feed or specific breeds. “When we spoke to consumers during the research it was clear that each production system, such as grass versus grain, was not necessarily better than another, but resulted in differing product attributes. “This being a grain fed brand, the result of that is great tenderness and flavour.’’ Bindaree livestock buyer Ben Bateup said cattle were procured from Queensland, NSW and Victoria from herds of all sizes. “We have a vested interest in British bred cattle and their crosses, and base all of our assessment of feeder cattle on weight, conformation, mob health and prior known performance history,’’ Mr Bateup said. “We also work with producers and build relationships to provide feedback on their cattle performance.’’ Mr Bateup said Bindaree actively sought grain and grass finished cattle on grids working to reward producers on attributes leading to better MSA Index grading. Whiteface producers wanting to supply the new Bindaree Beef brand can contact the livestock team on (02) 6721 1411 or livestock@bindareebeef.com.au


K

SUMMER 2019

A

STRAP LINE

AROOND HEREFORD

STUD

53

Annual Sale

26TH MARCH 2019 Bulls to steer you in the right direction and live for heifer and heifer Sires represented in 2019 include Minlacowie Jubilant J123 (PP) * Karoonda Regent (H) * Chester Wallace K59 (P) Glenwarrah Men at Work * Mawarra Classic Hit * Locharburn Gerry (NZ)(H) Karoonda Sorrento (H) * Days Elaborate (P) * Karoonda Sampson (H) Merrina 3152 Crackerjack G20 (PP) * Mountain Valley Gambler G14 (P) Days Director (P) * Kanimbla Right Time (P)

KAROONDA UNFORGETABLE (H)

KAROONDA UTAH (H)

Sire: Karoonda Sorrento (H) Pictured at 16 months out working

Sire: Karoonda Sampson (H) Age at time of photo 19 months

Paul & Judi 03 5155 0220 Paul - 0487 550 226 www.karoondapark.com

Lunch and refreshments provided on sale day VISITORS WELCOME

Lauren & Lynton 03 5155 0250 Lauren - 0427 750 250 lauren@karoondapark.com


54

TECHNICAL NEWS

HEREFORDS AUSTRALIA

Improving Hereford female fertility with genetics By Catriona Millen, SBTS technical officer In any livestock production system, the ability of the dam to get pregnant and give birth to live progeny is the key profit driver. In beef cattle, it is the job of the cow to conceive, preferably as early in the joining period as possible, carry a foetus during gestation, deliver a live calf and raise it until weaning, and repeat this every year of her breeding life. A cow that does not do this is failing to do her job and erodes herd profitability. Consequently, selection for improved reproductive performance should be an important consideration for all beef cattle producers. While many producers manage the reproductive performance of their female herd using a range of management strategies, such as the culling of females that fail to get in calf, research has shown female fertility is also influenced by the genetics of the breeding herd. While management strategies such as culling remove the individual problem animals from the herd, these alone do not remove the underlying poor genetics from within the herd (as parents and/progeny are not culled). Without making genetic improvement, the poor reproductive performance will simply repeat in subsequent years. Therefore, genetics, in conjunction with management strategies, should be used to maximise female reproductive performance within a beef herd. For Hereford breeders using BREEDPLAN, there are two fertility EBVs available. The first of these is the Scrotal Size EBV. This is a measure of reproductive maturity and although measured on bulls, is useful for identifying which heifers will reach puberty at an earlier age and return to oestrous earlier after calving. Although positively correlated with pregnancy rate, it is not a direct measure of this trait. The second fertility EBV available to Hereford breeders is Days to Calving. The Days to Calving EBV describes the genetic differences between animals in the time from the start of the joining period (i.e. when the female is introduced to the bull) until subsequent calving, and is expressed in days. Most of the variation in this trait occurs in how long it takes the female to get pregnant (for example, did she get pregnant in the first or second cycle, or not at all), with only a small amount of variation in this trait being due to gestation length (Figure 1). Lower, more negative Days to Calving EBVs are more desirable, as they indicate females that conceive earlier in the joining period (that is, shorter Days to Calving). Females with lower, more negative Days to Calving EBVs also tend to be those that show early puberty as heifers, earlier return to oestrous after calving and higher pregnancy rates. Figure 1: Measures of Days to Calving. Unfortunately, despite the economic importance of the Days to Calving trait, less than 10 per cent of the Hereford females joined between 2012 and 2016 have joining information on the Herefords Australia database.

CONTINUED PAGE 56


STRAP LINE

SUMMER 2019

55

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Otapawa Poll Herefords - New Zealand Stuart & Maria +64 27 8484 408

Douglas & Dara +64 6 3767765

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otapawa@xtra.co.nz Introducing Otapawa Voodoo 7007 - 0347177007 Exciting Young Sire Prospect - Sept Born. Mt Difficult Centennial x Otapawa Spark Daughter

Everyday is an Open Day.

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56

TECHNICAL NEWS

HEREFORDS AUSTRALIA

Improving Hereford female fertility with genetics

cont’

FROM PAGE 54

Worryingly, recording of Days to

Calving is continuing to decrease, from 11 per cent of females joined in

2012 to just five per cent of females joined in 2016 (Figure 2).

Given the importance of the Days to

Calving trait in identifying animals with improved fertility, and its critical

role in the Hereford BreedObject

selection indexes, this trend should be something Hereford breeders aim to reverse.

To record Days to Calving information, Hereford producers should submit the

following information to BREEDPLAN: 1. All joining details of all females

in the herd. This includes dry or

culled cows and all matings, not just the successful ones.

Figure 2: The percentage of females joined in a calving year with Days to Calving information recorded on the Herefords Australia database.

The Days to Calving EBV is for naturally mated cows only but

there is research underway looking at incorporating data from artificial breeding programs into the trait. Please submit data for AI matings as well as natural matings.

Pregnancy test results are not currently part of the Days to Calving trait, but breeders are encouraged to submit them for potential future inclusion.

2. All births (dead or alive). If dead calves are not recorded then the dam will be incorrectly assumed to have been dry, and penalised accordingly.

3. Details of all females disposed of from the herd. This is important so the cow is not discriminated against if she

didn’t have a calf recorded, because she left the herd for reasons other than reproductive performance (for

example, injury). Note that the fate/disposal codes for Days to Calving are different to the disposal information submitted routinely to Herefords Australia.

Further information can be found in the Recording Days to Calving Information and Collecting Better Female Fertility Data tip sheets on the BREEDPLAN website (http://breedplan.une.edu.au/).

Please note that Days to Calving information should be submitted directly to BREEDPLAN via a BREEDPLAN

compatible herd recording software package or via the Microsoft Excel template for Submitting Joining Information, which is available for download on the BREEDPLAN website.

For further information on Days to Calving, please contact Catriona Millen, SBTS Technical Officer, on (02) 6773 3357 or via email catriona@sbts.une.edu.au


STRAP LINE

SUMMER 2019

57

did you know... Anipro Natural is listed on the Australian Grasslands Premium Beef suppplier of eligible feeds and supplements list

Call 1300 ANIPRO

| www.performancefeeds.com.au

BULLS FOR SALE Hylands Drifter N783

Larsen Family, Cootamundra. Enquiries welcome

CR131310AA

Reserve s a w r e t if r D mpion, Junior Cha rd dra Herefo Cootamun ow 2018 & Feature Sh onga in our Wod 2019 team

Geoff: 0437 270979 | Richie: 0428 431921 | Stephen: 0427 434478 | Sam: 0458 609090

Email: hylands1@activ8.net.au


58

SPRING BULL SALES

HEREFORDS AUSTRALIA

Whiteface spring sale season clears almost 1000 bulls The Hereford breed maintained solid demand through a drought-impacted spring on-property bull sales season, clearing almost 1000 bulls around the nation worth more than $6 million. A total of 33 on-property sales were held in NSW and Queensland from July 13 to September 27 against a backdrop of diminishing feed supplies and declining breeder numbers. In the break-down, 990 horned and polled bulls were sold from the 1389 offered for a clearance of 71 per cent, average of $6238 and gross of $6,175,560. This compares to a buoyant 2017 when spring sales of 1448 bulls grossed $10.027 million to average $6925, with a clearance of 84 per cent. Leading the charge in the sales averages was Andrew and Carolyn McKay, Merawah Poll Herefords, Boggabilla, NSW, with $9000 on July 17. The next closest sale average was $7777 achieved by the Nivison family, Yalgoo Partnership, Walcha, NSW, on August 13. The season’s top price of $64,000 was recorded by Steve and Jodi Peake, Bowen Poll Herefords, Barraba, with Lot 1, Bowen Magistrate M241, snapped up by David and Olwyn Lyons, Melville Park Poll Herefords, Vasey, Vic. Sired by Yavenvale Jet Fire J032, the 25-month-old homozygous polled bull weighed 984kg, had a top 10 per cent scrotal circumference at 44cm and a top 15 per cent 400 day weight, carcase weight, grass and grain indexes. Nine bulls sold at Bowen for over $10,000 and the sale drew a packed gallery of more than 107 registered bidders from Tasmania, Victoria, NSW and Queensland. The second top price of the season came at the nation’s largest on-property sale of whiteface bulls at Ironbark stud, Barraba, NSW. A total of 110 bulls were sold under the hammer from 157 offered to a top of $34,000 and average of $6650. Repeat buyers Noel and Liz Cook, Kindon Station,

Goondiwindi, Qld, bought the 950kg Talbalba Storm son, Ironbark Storm M194. The third top price for the spring was $30,000 set at the Curracabark sale at Gloucester on July 28 when Guy and Suz Lord, Walcha, NSW, bought the Allendale Anzac E114 son, Curracabark Northern Lights N003. Five Anzac ET brothers sold from $10,000 to $30,000 to average $15,000. “Ellerston Station was a strong supporter looking for mountain bred beef bulls and purchased eight bulls for an average of $6200,’’ Curracabark co-principal Sandy Higgins said. Glendan Park and Glenwarrah Hereford studs snapped up the top price bull at the Lotus sale, Lotus Marshall M102, for $26,000. The Holliss family reported several new buyers adding to the many repeat purchasers on the day. Sparking plenty of interest at auction was Warragundi Minnesota M001, the 2018 Urquart Trophy supreme beef exhibit at the Sydney Royal Show. Offered at the Warragundi beef Company’s inaugural production sale at Currabubula on August 24, Minnesota made the top price of $20,000 for vendors Matt and Deb Kelley and sold to Marc Greening, Injemira Beef Genetics, Book Book, NSW. A heifer supporting the Royal Flying Doctor Service opened the sale making $1500 to the Greentrees, Dungog. The Nivison family, Yalgoo Genetics, Walcha, sold bulls to a top of $20,000 twice with two Koanui Techno 3062 sons going to Checkers Pastoral, Cargo, and Ben and Leanne Rumbel’s Supple Whiteface stud, Guyra, NSW. Mark and Wendy Campion held their 34th annual AmosVale stud bull sale at Pinkett, NSW, in July and were supported by a large crowd from Victoria, NSW and Queensland. Bulls topped at the new stud record of $19,000 and sold into Queensland, coastal NSW and local regions.


59

“The sale result was very pleasing considering the continued drought gripping the eastern states,’’ Mr Campion said. The vast majority of whiteface studs reported averages and clearances down on last year’s spring selling season due to widespread dry seasonal conditions. In Queensland, Talbalba principal Steve Reid sold just two bulls into NSW this year. Mr Reid said strong commercial support from buyers wanting whiteface bulls for Santa Gertrudis and Brahman herds underpinned the sale. In the Riverina, Ian Locke, Wirruna Poll Herefords, Holbrook, said the seasonally challenged sale was in contrast to spring 2017 when 59 bulls averaged $7610. “It was always going to be tough to shift all the bulls when many of your clients are in survival mode,’’ Mr Locke said. “Nevertheless, there were some familiar themes of high index bull lots, and particularly those with high marbling, showed good support. “Although there are many clients concerned about the season, it was heartening to see the support from many repeat buyers, understanding investment in genetics are long term in nature and the positive outcomes will be felt beyond the current season difficulties.’’ Wirruna cleared nine PTIC stud heifers to a top of $4400 and an average of $2339. “The surprise of the sale was the strength in the female lots,’’ Mr Locke said. Rayleigh Poll Herefords, Burren Junction, NSW, recorded a 100 per cent clearance of 20 female lots selling to a top of $1600 and averaging $1175. Greg Tyler held the first on-property sale for Hill View Herefords at Tyringham, NSW, on June 29 and included four stud females and 25 unjoined commercial yearling heifers. All four stud females sold at $1500 and all 25 heifers sold to a top of $900 and average of $870. Despite suffering the worst drought conditions in the stud’s history, Dalkeith at Cassilis, NSW, sold 91 commercial two to three-year-old cows and calves to top at $1340 and average $1217. Kanimbla, Holbrook, cleared 11 heifers to a top of $4000 and average of $2409 while Mountain Valley sold two heifers to average $4750. The Hunter Valley Hereford Association Inc 9th annual stud female sale on October 27 resulted in a 100 per cent clearance and a top price of $2100. A total of 19 lots were sold from the 19 offered to average $1500. Cows and calves sold to a top of $1750, joined females to a top of $2000 and heifers to $2100. Santarna Lass N031, a daughter of Rayleigh Juggernaut J54, was bought by Barties Creek, Osterley, for $2100. The females were judged in their respective age class by Mark Newell, Hunter Lakes Poll Herefords manager, Richmond Vale, NSW. Senior champion, Debarry Lass DB C22 with a bull calf, sold for $1750, intermediate champion, Moorine Ursula M009, sold for $1500 and junior champion female, Riverwood Lass N040, made $1700.

NUNNIONG HEREFORD STUD ENSAY Bulls are mountain bred, hearty, fertile and ready to go

Bull Sale Wednesday 20th March 2019

Bulls are only fed silage

What you see is what you get

Contact Bluey: 03 5157 3331 or 0427 573 331

CR131300AA

SUMMER 2019


60

SPRING BULL SALES

HEREFORDS AUSTRALIA

Spring on-property bull sales for 2018 STUD

OFFERED

SOLD

TOP

AVE

AMOS-VALE

21

20

$19,000

$6875

BOWEN

55

51

$64,000

$7588

CASCADE

37

19

$11,000

$5842

CURRACABARK

23

23

$30,000

$7521

DALKEITH

38

29

$8000

$5034

DEVON COURT

49

28

$10,000

$5463

ELITE

32

26

$11,500

$5200

FRANCO & PARSON HILL

33

23

$10,000

$5600

GLENWARRAH

30

29

$18,000

$6500

GUNYAH

22

14

$7000

$4200

HILLVIEW

28

10

$4500

$3380

IRONBARK

157

110

$34,000

$6650

JARRAH

27

27

$12,000

$6333

KANIMBLA

39

28

$8000

$4770

KIDMAN

41

26

$9000

$5192

LOTUS

44

44

$26,000

$7602

MERAWAH & TENARU

52

52

$20,000

$9000

MOUNTAIN VALLEY

54

44

$15,000

$5545

OLDFIELD

33

21

$7000

$4800

RAYLEIGH

29

22

$10,000

$5300

REMOLEA

46

26

$9000

$5400

ROMA

46

30

$16,500

$5417

TALBALBA

51

40

$17,000

$7162

TE-ANGIE

34

26

$6000

$3780

THORNLEIGH

42

19

$9000

$4800

TRURO

32

7

$14,000

$7000

TUMMEL

40

14

$6000

$4571

TYCOLAH, KYAN & THE COTTAGE

45

37

$14,000

$6620

WARRAGUNDI

32

26

$20,000

$6800

WALLAN CREEK

45

24

$20,000

$7552

WARARBA PARK

37

27

$13,000

$4926

WIRRUNA

56

40

$10,500

$6063

YALGOO

39

28

$20,000

$7777


STRAP LINE

SUMMER 2019

HEREFORDS

61

Marrawa Cash N.UP

FIRST SONS FOR SALE 2020

50 HORNED & POLLED 2 year old bulls to sell July 2019 Enquiries and inspections welcome

CHRIS LISLE “Lochaber” Walcha NSW 2354

ON PROPERTY BULL SALE

0459 772 810 . 02 6777 2810

23 JULY 2019 ‘LOCHABER’ WALCHA

Custom Made

Products & Services

• Tray Bodies

• Bullbars- Alloy & Steel

• Guillotining & Pressing

• Towbars & Hitches

• Aluminium Trays

• Stock Crates

• Tool Boxes – All sizes

• Parts & Accessories

• Grain Bins

• Canopies

• Cranes

• Dog Trailers

• Ladder Racks

• Curtain Siders

• Folding & Bending

• Tail Gate Loaders

• Pantech Bodies

• Skid Plates

• Drop Side Tipping Bodies • Special Purpose Bodies

• Turn Tables • Flex Guards

PHONE: (07) 4633 3822 483 Greenwattle St, Toowoomba, QLD, 4350 http://www.mansell.com.au/companies/transport-welding-engineering.html

CR126851AA

TRANSPORT WELDING ENGINEERING


62

GLEN INNES SALE

HEREFORDS AUSTRALIA

Undertaker heads down to Gippsland for $20,000 Impressive BREEDPLAN figures and a strong pedigree resulted in Battalion Undertaker M023 making the top price of $20,000 at the Glen Innes Hereford Bull sale. The 73rd annual multi-vendor sale was held at the Glen Innes saleyards on July 27, drawing 70 registered stud and commercial bidders from Queensland, NSW and Victoria. A total of 56 bulls sold under the hammer from the 99 offered to gross $334,500 and average $5973. Five from seven female lots sold to a top price of $3000 and average of $1900. Barry Newcomen, Newcomen Herefords, Grant and Kylie Kneipp, Battalion Herefords, and Andrew Meara, Ensay, Vic, paid the top price of the sale for the September 2016-drop son of Cara Park Elders, with the top price bull, Battalion Undertaker M023. Unique J324 from vendors Grant and Kylie Kneipp, Battalion Herefords, Dundee, NSW. Mr Newcomen liked Undertaker’s balanced BREEDPLAN figures, structural soundness, pedigree and raw data. BULLS Second top price of the sale was $16,000 paid for Cara Park Unique M647 by Battalion Herefords from vendors OFFERED SOLD TOP AVE VENDOR Graeme and Natalie Newnham, Cara Park, Delungra, NSW. $20,000 $11,200 BATTALION 5 5 Sired by Mawarra Unique C041, the July 2016-drop bull $11,000 $7500 BAHREENAH 3 2 was a half brother to the sale topper, Undertaker. Ben and Leanne Rumbel, Supple Whiteface, Guyra, NSW, $12,000 $6286 KYLANDEE 9 7 sold the third top price bull, the 22-month-old Supple $13,000 $6750 SUPPLE 7 6 Monster, for $13,000.

How the stud’s sold

Purchased by Bluey Cummins, Nunniong Herefords, Ensay, Vic, Monster weighed 865kg and placed third in the junior class on show day. The fourth top price of the day was reached twice, with both Kylandee Murrumbo and Battalion Junction M017 selling for $12,000. Angus and Eunice Vivers, Jindalee Herefords, Inverell, NSW, bought Murrumbo, which was named as the Yardsmen’s Pick on show day. Battalion Junction was bought by the Larsen family, Hyland Herefords, Cootamundra, NSW. In the female lots, the top price of $3000 was paid by Sherwood Hereford stud, Wauchope, NSW, for Dundee Constance 60, a two-year-old heifer sold by Roger Kneipp, Dundee Echo Park Herefords, Dundee, NSW. Grand champion bull, Kylandee Moorland, sold for $5000 to Granite Flat Pastoral, Mitta Mitta, Vic. Kylandee also won the champion pen of six bulls under judge Kelly Runzer, Tenaru Poll Herefords, Goondiwindi, Qld, with the pens of three won by Dundee Echo Park Herefords. Sale committee chairman Angus Vivers rated the sale as tough due to dry seasonal conditions but was pleased with the average. Guests at the sale’s evening social function were treated to an update on the JBS Australia Hereford Boss branded program by JBS staff, Steve Chapman and Mark Inglis.

CARA PARK

9

5

$16,000

$6400

FOXFORTH

3

2

$7500

$6250

DUNDEE ECHO PARK

4

4

$8000

$5500

WENDOUREE

6

6

$6500

$5250

JINDALEE

6

3

$7000

$5000

BOOYONG

3

2

$5000

$4500

KIANMA

2

1

$4500

$4500

NERIDAH

2

1

$4500

$4500

SWANVALE

2

1

$4000

$4000

KESTON PARK

1

1

$4000

$4000

ASHMAR

2

1

$4000

$4000

EATHORPE

3

2

$4000

$4000

BRAELYN

2

1

$4000

$4000

OAK TREE

2

1

$4000

$4000

MOUNTAIN VALLEY

2

1

$4000

$4000

REEVESDALE

4

1

$4000

$4000

AVIGNON

4

1

$4000

$4000

TYBAY

1

1

$4000

$4000

BOWEN DOWNS

2

1

$4000

$4000


STRAP LINE

SUMMER 2019

GLENWARRAH HEREFORDS Karoonda Regent K421

63

“Bringing OUR Genetics Back through these bulls”

Glenwarrah Men At Work

Grandson of Lotus Marshall M102

Purchased by Karoonda & Valley Vista Hereford Studs Karoonda Maritana E352 - Daughter of Glenwarrah Men At Work and Dam of Karoonda Regent

Glenwarrah C021

Son of

Sons at Lotus 2018 Av. $13,428

‘IF YOU WANT TO OBTAIN TOP GENETICS BE AT GLENWARRAH SALE IN JULY 2019’ Contact – Stephen, Leanne & David Collins, ‘Brooksby’ Bundarra. Ph: 02 6723 7225 Anytime to inspect our herd

CR131252AA

Purchased at Lotus for $26,000 2018


64

ROYAL SHOW RESULTS

HEREFORDS AUSTRALIA

Xplicit continues showring dominance at Ekka Cootharaba Xplicit continued on from his resounding win at Beef Australia 2018 to take out the grand champion Hereford bull at the Royal Queensland Show. The occasion was made sweeter for owners Ian and Anne Galloway as their Cootharabra stud was marking 90 years as an exhibitor at the Royal. Xplicit, sired by Hunday Hartland H020, weighed in at 1100kg and had an eye muscle area of 137sqcm. The May 2016-drop bull was the only entry from Cootharaba and was sashed senior and grand champion Hereford bull under judge Stephen Peake, Bowen Poll Herefords, Barraba, NSW. Richard Olgivie and Sons, Wongwibinda, NSW, exhibited the junior champion bull, Te-Angie Naidoo, an August 2017-drop son of Mountain Valley Longbow. In reserve was Kianma Ned N009, exhibited by Kieran Martin, Kianma Poll Herefords, Millthorpe, NSW. The August 2017-drop Glenwarrah Lass N114, a daughter of Wyregall Kooragang K46, was sashed as

junior champion female for Riley and Drew Weller, Welray Partnership, Nabiac, NSW. The heifer went on to claim the grand champion female sash, impressing the judge with her femininity and structural soundness. Taking the reserve sash was Deejay Xaviera Cherry N001, exhibited by Danielle Sharman, Deejay Partnership, Casino, NSW. Weetalabah Loyalty L048, a 2015-drop daughter of Llandillo Uluru F118 with a heifer calf, Weetalabah Loyalty P055, was shown to senior champion female by Aderian and Julie Nixon family, Weetalabah stud, Delucca, Qld. Sired by Yagaburne Judge, the 950kg Yagaburne Milton M101 took the reserve senior champion bull for exhibitors the Glasser family, Yagaburne Pastoral Co, Goondiwindi, Qld. Kianma Poll Herefords won the pair of bulls while Welray Partnership the breeder’s group and progeny stakes group.

1 1. Brian Kennedy, Elders, presents the Award of Excellence to exhibitor Ian Galloway, while looking on is judge Stephen Peake, handler Monique Miller, presenters Catriona Pearce and Margi Adnam, and exhibitor Anne Galloway. 2. Handlers Kylie Hamilton and Julie Nixon are presented with the sash for senior champion female, Weetalabah Loyalty L048, by Margi Adnam. 3. Junior champion bull was Te-Angie Naidoo. 4. Glenwarrah Lass N114, a daughter of Wyregall Kooragang K46, was sashed as junior champion female for Riley and Drew Weller.

3

2 4


SUMMER 2019

Rosstulla Poll Herefords

STRAP LINE

Now selling semen In

65

Otapawa Spark 3060 ET IMP NZHB Okahu Boomer R75 IMP NZHB Otapawa Dr Jekyl 25 ET IMP NZHB Rosstulla Ambassador A18

Enquiries always welcome Visit us on our oPEN DaY Wednesday 13th MaRCH 2019 or any other time by appointment

Rex, Trish and Narelle Forrest

Sires Glen Goulburn Sweden D23 Glen Goulburn Waterhouse K90 Glen Goulburn Saturn M099 Allendale Washington K5 Warwick Court Leader L046 Harvie High Roller 66X

Tarwin

Contact Lynn & Pam Vearing

BAS SCORE 8

“Hendon Park” 25 Vearings Rd Epping VIC 3076 Ph: 03 9401 1105 Mobile: 0429 133 817 Email: gg.pollherefords@gmail.com

CR131182AA

• Bulls for Wodonga Hereford National • Bulls & Females for Private Sale

www.rosstulla.com

CR131142AA

Cold Country Cattle with Milk and Muscle

64 Davidson Lane (off Forrest Lane) P O Box 10 BEECHWORTH Victoria 3747 Phone: 0357 281 146 Mobile: 0407 281 146 Email: tforrest@dragnet.com.au

Poll Herefords

100 cow herd of performance cattle that have stood the test of time under commercial conditions.

200 Parrys Rd Meeniyan, Sth Gippsland, Vic 3956 Email: meikledd@sympac.com.au

Events for 2019: Beef Week Open Day: Day 3, Monday 28th January 2019, 105 Parrys Rd Meeniyan. All Welcome. Farm World, Lardner Park, Thursday 11th April to Sunday 14th April. See us there.

Sires in use: Mount Difficult Kenneth K76, Ravensdale King Pin L72, Wirruna Lamond L62, Tarwin Millhouse. Days Director H202 (AI), Days Brigadier G101 (AI), Allendale Robinhood D194 (AI), Morganvale Galloway (AI)

CR131219AA

Enquiries: David Meikle Phone: 03 5664 7556 0429 800 756


66

ROYAL SHOW RESULTS

HEREFORDS AUSTRALIA

Kerlson Pines dominates judging at Adelaide A cow sporting twin heifers broke a 30 year drought for South Australian stud Kerlson Pines in helping snare the grand champion double at the 2018 Royal Adelaide Show. The female, Kerlson Pines Regal L74, caught the eye of judge Thomas Green, Iranda Beef, Tintinara, SA, to be sashed senior and grand champion female. The stud also snared the junior and grand champion bull with Kerlson Pines Negotiator N020. The first calving cow, Kerlson Pines Regal L74 was 1 exhibited by Mark and Anita Wilson, Keith, SA, and Stuart and Val Adlington. Mr Green said the style and shape of the cow had set her apart. The six-month-old twin calves were sired by Mawarra Ohio L416, a $36,000 bull owned in partnership between Kerlson Pines and OakDowns Poll Herefords. The July 2015-drop cow was by Kerlson Pines Highway H12 and out of Kerlson Pines Regal G24. The junior and grand champion bull, Kerlson Pines Negotiator N020, weighed 702kg at 15 months, scanned with an eye muscle area of 111sqcm and impressed the judge with his “raw power’’ and functionality. Sired by Allendale Anzac H181 and out of Kerlson Pines Last Day F115, the bull will be used within-herd before being offered at Wodonga or Dubbo national sales in 2019. The Wilsons also exhibited the junior champion female, Kerlson Pines Annie N105, sired by Bowen Gwydir K138, and the reserve junior champion female, Kerlson Pines Moonshine N144, by Kerlson Pines Kensington L17.

2

The stud has shown at Adelaide Royal for three decades and it was the first grand slam for the male and female broad ribbons. Annie Boon, Grande Poll Herefords, Mount Compass, SA, exhibited the reserve senior champion female, Grande Shamrock H47. The September 2012-drop Markowen Classic daughter was shown with her bull calf. Lachy and Lou Day, Days Whiteface, Bordertown, SA, showed the reserve junior champion bull, Days Influential N178, and won the pair of bulls. Sired by Days Godfather L44, the June 2017-drop bull was out of Days Fancy K166. Kerlson Pines went on to win the breeder’s pair, breeder’s group and most successful exhibitor. In the junior beef paraders classes, Holly Wilson, Kerlson Pines, won the intermediate division while Travis Wilson won the junior. Meanwhile, at the SA Junior Heifer Expo, Cassie Bush, Cootamundra, NSW, showed the reserve junior champion heifer, Tondara Miss Rib Eye 149, owned by Tondara Herefords, Urana, NSW.

1. Sponsor Richard Miller, Landmark, judge Tom Green, exhibitor Mark Wilson, and presenting the sash, Pam Steer, Warrensville Poll Herefords, with the grand champion bull, KP Negotiator N020. 2. Mark, Travis and Holly Wilson with the grand champion female, Kerlson Pines Regal L74, and her twin heifer calves. 3. The grand champion bull was Kerlson Pines Negotiator N020. 4. The junior champion female Kerlson Pines Annie N105.

3

4


67

CootharaBa XpliCit

Bulls and females for private sale Grand Champion hereford Bull BrisBane royal & Beef 2018

Ian & Anne Galloway “DUARRAN” ROMA Roma Qld 4455 Australia | p (07) 4622 2408 | f (07) 4622 2458 | Ian mobile 0427 763 507 | Anne mobile 0427 034 146 e info@cootharababeefgenes.com.au | duarran@bigpond.com | www.cootharababeefgenes.com.au

EST 1974

Glenellerslie Ritchie AI SGSN034 200 +42

400 +66

Sired by the

600 +100

MILK +15

$65,000

EMA +4.6

IMF +0.5

Glendan Park Keno

Tuesday 12th February 2019 29 Herefords 23 Poll Herefords Ross & Mandy Smith 1064 Yaven Creek Rd Adelong NSW 02 6946 4233 rosssmith@activ8.net.au

26th Sale

CR131309AA

STRAP LINE

SUMMER 2019


68

ROYAL SHOW RESULTS

HEREFORDS AUSTRALIA

Keeping the harmony in the showring at Melbourne It was ladies day in the whiteface ring at the 2018 Royal Melbourne Show when Kanimbla Harmony K157 stepped up to take the supreme exhibit sash. The 2014-drop cow was shown with her August-drop bull calf, Tondara Mason P037, sired by CHAC Mason 2214, by Tom, Sophie and Thomas Holt, Tondara Herefords, Urana, NSW, and Jordan Alexander, Bowral, NSW. Judge Richard Sullivan, Victoria, sashed Kanimbla Harmony K157 as senior and grand champion female for her width, femininity, good feet and structural soundness. Harmony was sired by Merawah Export F21 and is out of Kanimbla Harmony E030. Tondara continued their success with junior champion female, Tondara Ave 2 Maria 2, an August 2017-drop daughter of CHAC Mason 2214 and out of Cannawigra V-9 Gigi J75. The ribbons continued for the Holt family in the bulls with Tondara Mr H N304, sired by Kanimbla Power Play J066, sashed as junior champion. In reserve was Tondara 7 Up N317, a son of SLDK Vendetta V9 while Tondara About Town M009, sired by UPS Uptown, was awarded reserve champion senior bull. Tondara won the best three head, sire’s 3 progeny (group by Kanimbla Power Play J066), the best two females and the most successful exhibitor. Rod Bowles, Grangeview Park Poll Herefords, Axe Creek, Vic, exhibited the senior and grand champion bull, Grangeview Park Mascot. A son of the 2015 grand champion bull Wagga Caesar, Mascot weighed 920kg and scanned with an eye muscle area of 113 sqcm, rump fat of 14mm and rib fat of 9mm. Judge Richard Sullivan praised Mascot for his width, thickness and weight for age. Grangeview Park went on to exhibit the reserve junior champion heifer, Grangeview Park Nadia, an October 2017drop daughter of Days Fleetwood K185. The stud also took out the best pair of bulls and showed the reserve champion senior female, Llandillo Silky, a September 2016 of Tycolah Kingpin G45. In the led steer section at Melbourne, a Hereford infused entry placed first in a heat of the heavy domestic class, Nagle College exhibited a Hereford infused steer to first in a heat of the export class, as did Longerenong College, with a Bowmont Think Big J031 sired entry. In the paraders heat, 15 to 16 years, Kim Montgomery, Finley High School, won with a purebred steer bred by John and Maree Doyle and sired by Glentrevor Callan. Kate Dyer, Nagle College, won the paraders heat, 15-18 years, with a Hereford infused steer bred by Di and Gary Freshwater. Nicholas Van Honk, Wagga Wagga Christian College, led a Hereford infused steer to win a heat of the paraders, 17-18 years, and went on to claim the senior champion schools and college steer or heifer parader. Longerenong College exhibited the highest scoring school bred and prepared carcase, a steer out of Euranarina K30

1 1. Judge Richard Sullivan, presenting the sash is Jennie Angliss, Romsey, grand champion bull Grangeview Park Mascot, handler Rod Bowles, his son Brayden and daughters Bronte and Chloe, Axe Creek. 2. Tondara Mr H N304 was junior champion bull. Image Emily H. 3. Tondara Ave Maria 2 was sashed as junior champion female. Image Emily H. 4. From left, Thomas Holt, Urana, Cassie Bush, Cootamundra, judge Richard Sullivan, Eleni Fogden, SA, Arthur Angliss, Romsey, presenting the rosette and sponsor Chris Hillman, International Animal Health, with Kanimbla Harmony. Image The Land.

4 from Euranarina Poll Herefords, Moysten, Vic, and placed second in the steer bonanza. Shown in the export class, the steer had a carcase weight of 348kg, a dressing percentage of 58, 14mm of fat on the rump, 12mm on the rib, an eye muscle area of 98sqcm and a MSA Index of 52.88 to give a total point score of 85.88. The Hereford Borthwick Trophy team comprised purebred and crossbred entries from Finley High School, Longerenong College and Yanco Agricultural High School.


STRAP LINE

SUMMER 2019

69

HOlBrOOk

Beef Week Open Day Wednesday 30 January Bulls for sale on the day Annual Bull & Female Sale Thursday 5th September 50th Annual On Property Sale

CR131372AA

Robert Hain, GUNYAH Cooma NSW T 02 6452 6445 M 0403 483 702 E rhgunyah@bigpond.com

CR131176AA

Friday 6th September 2019

Mike Todd 0428 355 234, 02 6036 9590 info@kanimblapollherefords.com James McWilliam 0438 268 406 www.kanimblapollherefords.com

Kirraweena Glenholme

HEREFORDS & POLL HEREFORD STUDS

Quamby Plains 35th Annual Bull sale Monday 29th April at 1.30pm

BEEF WEEK

Open Day

Thursday 31st January, 2019

2019 Sale Bulls

ANNUAL

Bull Sale

50 Grass Fed Bulls Free freight across the straight

25 Hereford and Poll Hereford Bulls 30 Heifers CR131234AA

Victoria Archer 0409 319 974 archer@quambyplains.net

Geoff and Heather Bush | ‘Glenholme’ Cootamundra T 02 6942 3222 Geoff 0428 497 706 www.glenholmeherefords.com.au

CR131265AA

Wednesday 6th March, 2019


70

ROYAL SHOW RESULTS

HEREFORDS AUSTRALIA

2018 Perth Royal Show results HEREFORD AND POLL HEREFORD Junior champion and grand champion female – Eskdale Dell H5 N021 exhibited by John and Robyn Lynn, Eskdale Poll Hereford Stud, Cunderdin. Reserve junior champion female – Eskdale Mainda G6 N054 exhibited by J & R Lynn. Senior champion female – Eskdale Moonshine D26 H7 exhibited by Denise Warner, Waroona. Reserve senior champion female – Paragon PH Lady Kate exhibited by Denise Warner. Junior champion bull – Eskdale Nation V118 N008 John and Robyn Lynn, with granddaughter Jessie exhibited by J & R Lynn. Clarke, and the grand champion bull, Eskdale Reserve junior champion bull – Eskdale Numbat F41 N014 Master Jack. Image Kane Chatfield. exhibited by J & R Lynn. Senior and grand champion bull – Eskdale Master Jack H5 M40 exhibited by J & R Lynn. Reserve senior champion bull – Eskdale Morrisson C8 M23 exhibited by Denise Warner. Supreme exhibit – Eskdale Master Jack H5 M40 Pair – Denise Warner Breeders group of three – Denise Warner Most successful breeder – J & R Lynn MINIATURE HEREFORD Junior and grand champion female – Paragon Lady Nikki, Denise Warner Senior champion female – Paragon Lady Maddi, Denise Warner Junior champion bull – Paragon Lord Noah, Denise Warner th Senior and grand champion bull – Paragon LordSale Liam, date Monday, 17 July 2017 at 1.00pm Denise Warner John and Robyn Lynn, with granddaughter Jessie “Remolea” 304 O’Leary Road, Clifton QLD | Online Catalogue Available www.herefordsaustralia.com.au Clarke, and the |grand champion female, Eskdale Pair of females – Denise Warner Dell H5 N021. Image Kane Chatfield. Breeders group of three – Denise Warner

45 Poll Hereford Bulls

40 Poll Hereford Bulls SALE - Monday 15th July, 2019 - 1pm

“Remolea” 304 O’Leary Road, Clifton QLD

BULL VIEWING DAY - FRIDAY 14th JUNE 2019

Mark Duthie: 0448 016 950 www.gdlrural.com.au

@RemoleaPollHerefords

Ben Sharpe: 0428 364 487

Vendors: Hilary O’Leary (07) 4695 9199 or 0428 959 199 | E: remolea@activ8.net.au • Terry O’Leary (07) 4697 3473 | Pat O’Leary 0417 572 790

Mark Duthie: 0448 016 950

Ben Sharpe: 0428 364 487

CR131257AA

Vendors: Hilary O’Leary (07) 4695 9199 or 0428 959 199 | E: remolea@activ8.net.au • Terry O’Leary (07) 4697 3473 | Pat O’Leary 0417 572 790


SUMMER 2019

STRAP LINE

71

THE NATION’S LEADING WHITEFACE EVENT

54th Herefords Australia National Show & Sale (Wodonga)

May 8 (Judging) & May 9 (Sale) 2019 Wodonga Exhibition Centre ENTRIES CLOSE: 28th February 2019 – so start planning now.

ENTRY FORMS: www.herefordsaustralia.com.au or contact Herefords Australia

BREEDPLAN MANDATORY: Complete data including scans for Fat, EMA and IMF must be submitted by February 3rd to generate the required BREEDPLAN sets. Late submissions will NOT be accepted.

(02) 5722 7010

0403 526 702

(02) 6025 1677

VENDOR GUARANTEE: All bulls are guaranteed fertile & capable of natural service for a period of 6 months from date of sale.

GENETIC TESTING: All bulls tested to a minimum of a Low Density genotype, sire verified and free of any known genetic conditions by the close of entries. FREIGHT REBATE: $100 per bull to individual buyers of 5 or more bulls buying on their own behalf.

(02) 6772 1399 info@herefordsaustralia.com.au


72

AROUND THE SALES

HEREFORDS AUSTRALIA

Whiteface cattle hold demand despite dry conditions Deteriorating seasonal conditions across the eastern seaboard did little for cattle markets in the last half of 2018, but heavy Hereford prime steers hit $1912, yearling steers 326c/kg and cows and calves made to $2000.

As producers sold down their dry and aged stock, markets bottomed out in October however heavier cattle were still coming forward after being finished on grazing crops in favoured pockets. Even in the fat pens, heavy Hereford cows were making up to $1932 and bulls over 1000kg 245c/kg.

Drought in Victoria’s high country entered its second year with many calves usually targeted at the autumn weaner sales, early weaned and sold.

At Bairnsdale, Yarram Park/Karoonda blood steers, averaging 307kg, were sold by previous Mountain Calf sales topper Donald Betts for $1070 or 348c/kg. His lighter pen at 265kg sold for 362c/kg or $960 while the heifer portion made 250c/kg. Gus and Sandra Crisp, Omeo, sold a run of 72 purebred steers normally destined for the Mountain Calf Sales in March. Their top sale was $1680 or 326c/kg for steers weighing 516kg. Another pen weighing 635kg fetched $1340. The Crips also offered 41 heifers, which topped at 243c/ kg and weighed 222kg.

black baldy steers at Pakenham in July for $1430-$1540.

At the same sale, the best of the cows and calves were Herefords from S Pike, Greensborough, at $1775.

Heavy Hereford cows retained their selvedge value in the prime markets with Ravensdale Rural Holdings, Holbrook, selling 840kg cows at Wodonga for the market top of $1932. Cull bulls were also making tidy money with the Hore family, Mullengandra, selling a 1155kg bull for 245c/kg or $2829 at Wodonga.

The Schmidt family, Rutherglen, sold heavy Hereford steers, 640kg, into the Wodonga prime market for 294c/ kg or $1884.

Ried Partnership, Tallangatta, sold Hereford steers, 616kg, into the prime pens for 304c/kg or $1873, while Jeannie Blackburn, Walwa, sold 661kg purebred steers for 282c/kg or $1864.

In the Wodonga store market, a feature line of 132 yearling Hereford steers offered by Ross Trethowan, Cookardinia, NSW, were drafted into even lines after being finished on grazing crops. Most of the Glenellerslie and Sugarloaf Creek blood steers, 15-16 months, weighed 397-453kg and were bought by lotfeeders and steer finishers for 299-317c/kg.

Phil and Kerry Geehman, Ensay, sold cows and calves in the same market for $1290.

Roche Pastoral, Adelong, NSW, sold 37 purebreds, 248340kg, for $670-$915, while Hellfire, Holbrook, sold Hereford steers, 11-12 months, for $760-$870.

Pam and Lynn Vearing, Glen Goulburn Poll Herefords, Epping, sold their annual draft of cows and calves for $1700 to top the Yea market for the third year in a row.

G & S Glenn sold PTIC Hereford cows and calves to top the Wodonga market at $1640 in August.

The couple also topped the market in Bairnsdale in September with heavy Hereford yearling steers at $1600.

Also at Yea, Koriella sold Wirruna blood steers, 14-16 months, 334kg, for 263c/kg or $880. Marble Hill, Brandy Creek, sold a run of Hereford and

In the heifer pens, Nixon Partnership, Mulwala, sold 27 yearling Hereford heifers, 397kg, to a top of $940 or 237c/kg.

Across the border in NSW, Chris ad Lisa Howell, Adelong, topped the Tumut store sale with Hereford cows, four and five years, with calves, for $1400. CONTINUED PAGE 74


STRAP LINE

SUMMER 2019

73

Top Quality | Higher Returns Steven Goodhew 0428 305 810 | Admin 07 4622 2622

PJH LIVESTOCK & PROPERTY ROMA

CR130875AA

Contact us for all your Livestock & Property needs

$16,500

Top Price Poll Hereford Bull at our sale. Vendor: Binara Poll Hereford Stud Goondiwindi Buyer: Pearce Family Yavenvale Hereford Stud Adelong N.S.W

Hereford steers at Roma Store Sale 2018 – sired by Roma Poll Hereford Sale Bulls.

RECORD HIGH SELLER at the 2013 Monymusk Stud, bought for $71000. An easy fleshing, moderate framed bull with great constitution and excellent structure. In the 2016 / 2017 bull selling seasons Gallant sons have been the highest priced Hereford bulls sold.

Born: 18/09/2011 • Birth Weight: 42 Kg Scrotal: 41cm @ 12 months 200 Day Weight: 267kg 400 Day Weight: 500kg • Mature Weight: 1020kg SEMEN IS FOR SALE $70 Australian $ per straw. For information contact: ROBERT KANE P: +64 3 204 8236 E: westholm@farmside.co.nz

M

U M Y N O

S

LL A A G K

N

GRASSMERE SARGE 01 786 (P) SIRE: MATARIKI DUNSTAN (P) MATARIKI LEONORA 00302 (P) OKAWA LAIDLAW 4156 (P) DAM: MONYMUSK DOROTHY 070083 (SBM) (P) MONYMUSK DOROTHY 04 0005 (S)

2018 OCTOBER NZ HEREFORD GROUP BREEDPLAN EBVs EBV BULL B Avg

DIR DTRS +3.5 -0.9 +0.7 +0.9

EBV CWT BULL +65 B Avg +48

EMA +5.6 +3.1

GL -0.4 -0.2

BWT +4.2 +4.5

200 +35 +32

400 +61 +53

RIB RUMP RBY +1.3 +1.7 +1.7 +0.4 +0.5 +0.8

IMF +1.1 +0.3

600 +92 +75

MWT MILK +69 +18 +66 +15

SS +3.8 +1.8

DTC -4.1 -2.5

INDEXES ($) HP +$140 DM +$105 EXP +$137 DT +$83

CR131328AA

Gallant has now proven himself to leave great daughters and add carcass attributes to all of his progeny throughout New Zealand and Australia.

9 8 0 0 T 11


74

AROUND THE SALES

HEREFORDS AUSTRALIA

Whiteface cattle hold demand despite dry conditions FROM PAGE 72

In South Australia, more than 60 years of Poll Hereford breeding went under the hammer at the Pitlochry Station dispersal at Tilley Swamp.

A total of 165 EU accredited heifers sold to $1080 and averaged $1038. Thomas Foods International bought 62 heifers at $1020.

cont’

the Stariha Auctions Laidley cattle sale with purebred steers at $1630-$1720.

At Roma, Yorkaringa Farming Trust, Yorkaringa, Wallumbilla, sold 100 day grain fed Hereford steers to top the market on 277c/kg or $1912 and averaging $1702.

There were 545 cows and calves sold to $2000, and averaging $1538.

Peter Maunder, Wilga Lea, Wallumbilla, sold Hereford heifers, 263kg, for 230c/kg or $606 at Roma, while the steer portion, 296kg, made 276c/kg or $819.

Nayook South sold EU accredited Banemore blood Hereford and Hereford cross April-May drop steers, 360kg, at 255c/kg or $920.

In the black baldy pens, Rob Marrow, Jinda Park, received the best presented pen at Mortlake and sold the heifers, weighing 427kg, for 257c/kg.

Creek Livestock was active at Mount Gambier buying 1416 month old Hereford cross steers, 343kg, at $1000 or 291c/kg from B & K Staude, Millicent, and 10-12 month old steers, 340kg, at $960 or 282c/kg.

Also in the Mount Gambier market, second calving black baldy cows and calves from Dycer Nominees, Burrungule, sold for $1650.

At Mount Gambier, Hillside, Mingbool, sold Spotshill blood steers, 362kg, at $1080 or 298c/kg, and a second draft, 327kg, at 287c/kg or $940.

From Surat, a line of 90 backgrounder steers, Les Nixon blood, 10-11 months and weighing 287kg, were sold by S C Proud on AuctionsPlus for 267c/kg or $766.

GT Trading, Lucindale, sold purebred steers, nine to 10 months, 353kg, for 294c/kg or $1040.

Nampara bought black baldy steers, April-May 2017 drop, 448kg, at 279c/kg or $1250 from Milroy Pastoral Co, Mingbool, at Mount Gambier.

Green Triangle invested in 14-16 month old EU Hereford cross steers, 313kg, or $990 from M & C Agnew, Wattle Range. At Naracoorte in August, P & S Byrnes, Mildura, offloaded 257 Bendulla blood steers and heifers. Three pens of the October 2017 drop steers, 302kg, were knocked down to Rob Loechel, Elders Lucindale, for $705, with the aim to fatten them to 420-440kg by February.

In Western Australian markets, locally bred Hereford heifers, 413kg, from Quaindering Herefords, Williams, dominated the yarding at Muchea, and sold for $1032 or 250c/kg to Central Stockcare. Quaindering offered more 160 heifers, with the heaviest pen, 362kg, selling to Harmony Operations for 284c/kg or $1027.

I & J McKay, Three Springs, sold heavy Hereford cross heifers, 454kg, at Muchea to achieve 271c/kg or $1230. In Queensland markets, Nola Quinn, Spring Bluff, topped

P & K Serle, Tantanoola, topped the Mount Gambier market with black baldy steers, 442kg, making 303c/kg to Thomas Foods International.

Two lines of black baldy steers, 13-14 months and 351kg, out of Walcha, NSW, sold on AuctionsPlus for $1125 or 321c/kg on farm. In Hereford infused results, Elizabeth Powles, Indigo Valley, sold heavy steers, 542kg, into the Wodonga prime market for 300c/kg or $1627. FC Griebenow and Son sold Hereford-Shorthorn steers from $1050-$1190 at Bairnsdale.

In on-line sales, yearling steers were topped by a line of 43 Herefords, 14-15 months and 402kg, sold by Kobyboyn Partnership, Seymour, for $1165 or 298c/kg to Smithton, Tas.

Poll Hereford yearling heifers, 12-13 months and 318kg, Allendale and Yavenvale blood, from Wantabadgery, NSW, sold for $720 or 236c/kg to Cudal, NSW.


SUMMER 2019

STRAP LINE

75


76

SOCIAL SCENE

HEREFORDS AUSTRALIA

1

1. The junior champion Hereford heifer, Rose View Novelty N001, is sashed by Brittany Sykes and paraded by Paul Manwaring. 2. Supreme whiteface and supreme exhibit, Grahams Asterix, is flanked by owner Jason Graham, presenting the ribbon is Doug Tozer and handler Brittany Sykes.

2

4

5

★★★★★★★★★★★

3

6

★★★★★★★★★★★

Now located at Dulacca QlD

Aderian and Julie Nixon 0414 253 936

E: weetalabah@gmail.com W: www.weetalabah.com.au

CR122676AA

3. The supreme champion Hereford female, Rose View Carnation M003, with Amy, Sam and David Manwaring, judge James Murray, and Ken Ikin, Bannister. 4. Brittany Sykes, Cootamundra, sashes the reserve champion Poll Hereford heifer, Tondara Ave Maria, paraded by Thomas Holt, Urana, NSW. 5. Ken Ikin, Cloverlee Poll Herefords, Bannister, NSW, congratulates junior handler Max White on his efforts at the Cootamundra Hereford Feature Show. Images supplied. 6. Brandon Sykes, Cootamundra, on the halter of champion Poll Hereford bull, Mawarra B Above and Beyond. 7. Sam and Polly Manwaring enjoyed their day out in the junior handlers class at the Cootamundra Hereford Feature Show.


77

SUMMER 2019

7

40 BULLS

2019 BULL SALE Thurs 5th September

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The NDE will cut hay bales of any shape and size right in the mixer. The efficient serrated knives give precise cutting to desired length. Then blend in your grains and concentrates quickly and thoroughly for a totally mixed ration.

ROLLER MILLS

Folding Discharge Auger

Superior Feed Processing Performance

* Chill Cast Rolls * PTO Drive * Up to 54 t/hr Capacity * Dry and High Moisture Rolling

CR131342AA

Dynamically Balanced Rollers * Auger or Conveyor Discharge 16� Roller Diameter

Australian Distributor:

EASTERN SPREADERS PTY LTD

9508 Murray Valley Highway, KERANG, Vic. 3579 Ph: 03 5450 3077 Fax: 03 5452 2633

Buy us at Glen Innes 26 July, 2019

CHECK US OUT ON FACEBOOK PH: 0427 293 949 EMAIL: bahereenah@bigpond.com


78

SCHOLARSHIP

HEREFORDS AUSTRALIA

Scholarship winner has passion for animal nutrition A young leader in the Australian beef industry has been announced as the winner of the prestigious CM Hocking Memorial Scholarship from Herefords Australia. Aleacea Nixon, of Queensland, receives the scholarship bursary to undertake studies to benefit the Australian Hereford industry. The scholarship embodies the love of Herefords and a keen interest in youth by the late Mrs Madge Hocking, Oakdene, Ocean Grove, Victoria. Aleacea, 18, is the daughter of Aderian and Julie Nixon, Weetalabah Herefords, Dulacca, Queensland. She was named as the 2018 Queensland Youth Ambassador, sponsored by the Herefords Queensland Association, and sashed as the champion parader, champion herdsman and overall national champion at the 2017 Herefords Australia National Youth Expo. Aleacea has been involved in the showring and cattle industry all her life, helping out with her mother’s fitting service and showing cattle for Wallan Creek, Yagaburne and Cootharaba studs. “I literally have sat beside the ring in a pram as mum judged – I have grown up amongst it,’’ she said. “Both of my parents won overseas exchange trips through Hereford Youth and were involved on youth committees in NSW and Queensland. “They have brought up myself and my brother Lyall the same way – I started at five and my brother at three in the pee wee classes.

“They always told me to keep showing cattle for as long as you enjoy it. “It’s not about winning, it’s about being with the cattle and people.’’ Aleacea established her own Hereford and Gelbvieh stud, Micky Mouse, in 2015 using Weetalabah genetics. “My grandfather gave me the nick name Mouse and logically it came to me that Mickey Mouse in this country means fantastic,’’ she said. Aleacea loves the Hereford docility and ease of management. “I have two cows, half a dozen heifers and have sold a Hereford bull, Mickey Mouse Lochness, at the 2017 Wodonga National,’’ she said. “My uncle said he had never seen me smile so much in my life when the bull sold. “I want to breed animals that can go into commercial herds and last, and for the progeny to go on into feedlots and top end markets.’’ Aleacea has just finished her first year in animal science at Charles Sturt University and has been accepted into the University of New England, Armidale, to further her animal science degree. She began serving with Herefords Australia Youth at an executive level at the age of 15 as sponsorship officer for the Herefords Queensland Youth Association. Aleacea was elected as secretary in 2017, plays a major role in coordinating the youth show in Pittsworth, Qld and enjoys mentoring younger cattle handlers.

Queenslander Aleacea Nixon is the recipient of the CM Hocking Scholarship.

She said youth membership was strong and growing in Queensland, with the millennial generation having a real passion for Herefords. She paid tribute to the support from senior members at a state and federal level, and youth co-ordinator Katelin Davies in particular. Aleacea lists her career passions as animal health and nutrition. “Winning the CM Hocking scholarship shows my hard work has paid off and my love for Herefords shines through,’’ she said. “I really want to work on developing rations and feeding programs at feedlots to showcase what Herefords can do. “In the next 10 years I would like to see Herefords at the top but we have a lot of hard work to do between now and then. “If we keep our youth strong we have a chance of continuing our breed into the future.’’

38th Annual Sale THURSDAY MARCH 7TH 2019 AT 1.30PM On property Penshurst BEEF FIELD DAY FEBRUARY 3RD BRED WELL - FED WELL WORKSHOP FEBRUARY 7TH

Featuring progeny of ELITE 297, WIRRUNA KALIMNA & ALLENDALE ANZAC

2017 Finalist in Beef Week Heifer Challenge

Offering

35 POLL HEREFORDS rising 2 year old

David Jenkin 0407 504 899 Jonathan Jenkin 0456 853 535 www.banemoreherefords.com.au


Merawah SUMMER 2019

STRAP LINE

79

ANNUAL BULL SALE

16 July 2019 BOGGABILLA NSW Andrew Mackay: 0428 140 175 | 07 4676 2250 E: amac860@gmail.com W: www.merawahpollherefords.com.au

CR131313AA

POLL HEREFORDS

2018 bull sale 52 bulls averaged $9,050 100% clearance

Thanks to all our clients for your support in what has been one of the driest years on record.


80

DIRECTORS

HEREFORDS AUSTRALIA

BOARD OF DIRECTORS Meet our team for 2019. For the benefit of the membership, included are details for the Herefords Australia board directors.

Bill Kee

CHAIRMAN Phone: 03 5182 6111 Mobile: 0407 825 555 Email:

bkee@herefordsaustralia.com.au

Scott Hann

Tony Haggarty

Geoff Birchnell

shann@herefordsaustralia.com.au

thaggarty@herefordsaustralia.com.au

gbirchnell@herefordsaustralia.com.au

Tim Burvill

Pat Pearce

VICE CHAIRMAN Phone: 02 6793 7839 Mobile: 0427 937 839 Email:

DIRECTOR Mobile: 0408 811 378 Email:

tburvill@herefordsaustralia.com.au

CHAIRMAN FINANCE, AUDIT & RISK COMMITTEE Mobile: 0418 878 428 Email:

DIRECTOR Phone: 02 6928 4180 Mobile: 0437 465 114 Email:

ppearce@herefordsaustralia.com.au

CHAIRMAN MARKETING AND DEVELOPMENT COMMITTEE Mobile: 0412 425 949 Email:

Trish Worth

DIRECTOR Mobile: 0417 812 175 Email: tworth@herefordsaustralia.com.au


STRAP LINE

SUMMER 2019

81

58th National

Herefords AustrAliA SHOW & SALE (Dubbo)

4th June 2019 Dubbo Showgrounds

Supplying superior bulls to the Australian industry for 57 Years BREEDPLAN Mandatory, All DNA Tested & free of any known genetic condition, Vet Checked, Semen Tested, PI Tested Negative, Freight Rebate Available

SELLING AGENTS

CR131210AA

Entries now open. Entry Forms available www.herefordsaustralia.com.au or contact Herefords Australia 02 6772 1399. Entries Close 25th March 2019


82

REGIONAL CONTACTS

HEREFORDS AUSTRALIA

Regional Breed Development Groups – contact information Southern Hereford Youth Group Helen De Costa, president Central Tablelands Herefords Association 42 Cleek St Paul Hancock, secretary Currawarna NSW 2650 “Whim Park’’ T: 0448 353 764 66 Kings Plain Road E: hdecosta@bigpond.com Blayney NSW 2799 T: 02 6368 2140 Queensland M: 0418 639 597 E: whimpark@bigpond.com.au Herefords Queensland Association Inc Hunter Valley Herefords Association Amanda Burcher, secretary Carolyn McDonald, secretary “Binara’’ 893 Hinton Rd Goondiwindi Qld 4390 Nelsons Plains NSW 2324 T: 07 4676 1183 T: 02 4987 3405 M: 0427 132 188 M: 0427 293 015 E: binaraburcher@bigpond.com E: mondeo.p.h@bigpond.com.au

New South Wales

Herefords Australia Northern NSW Association Eunice Vivers, secretary 674 Jindalee Rd Kings Plains via Inverell NSW 2360 T: 02 6733 6724 M: 0488 336 704 E: eunice@northnet.com.au Herefords Australia Northern NSW Youth Caleb Hamilton, secretary 4 Coggan Place Inverell NSW 2360 M: 0417 260 408 E: hamilton.caleb07@gmail.com Sydney Regional Herefords Breeders Group Ellen Hussein, secretary 2 Eskdale Close, Narellan Vale NSW 2567 M: 0411 089 578 E: ellenhussein@gmail.com Western Regional Herefords Association Brooke Rayner, secretary “Grathlyn’’ Hill End Road Via Mudgee NSW 2850 T: 02 6373 8677 E: grathlyn@gmail.com Southern NSW Hereford Breeders Group Brittany Sykes, secretary PO Box 435 Cootamundra NSW 2590 M: 0408 734 696 E: brittanysykes@outlook.com.au

Northern Herefords Group Inc Emilie Lyons, secretary C/- 17 Emily St Seymour, VIC 3660 M: 0404 956 038 E: emilielyons@hotmail.com

South Australia Herefords SA Tessa Dawes, secretary PO Box 108 Goodwood SA 5034 T: 08 8210 5299 E: tdawes@adelaideshowground.com.au

Herefords SA Southern Tyson Smith, secretary PO Box 85 Herefords Queensland Youth Association Rendelsham SA 5280 Aleacea Nixon, secretary M: 0400 654 259 E: tysonsmith_21@hotmail.com “Colville Park’’ Dulacca Qld 4425 Western Australia M: 0473 404 216 E: mouse18.aln@outlook.com Western Australia Herefords Association Sandra Woods, secretary Victoria 1791 Westdale Rd Beverley WA 6304 Victorian Herefords Youth Group T: 08 9647 2029 Elle Woodgate, secretary M: 0439 964 720 1 Armstrong Street E: terraneil@wn.com.au Buchan Vic 3885 M: 0428 192 229 Tasmania E: victorianherefordyouthgroup@ Tasmanian Performance Herefords outlook.com Judy Fry, secretary North East Victorian Herefords Group 206 Plummers Rd Ferruccio Tonini, secretary South Forest C/- Forest Post Office 321 Moyhu/Glenrowan Rd TAS 7330 Glenrowan Vic 3675 T: 03 6458 3364 T: 03 5766 2417 M: 0418 319 689 E: glenpoll@internode.on.net E: jamena1@bigpond.com Herefords Gippsland Herefords Australia Lauren Hill, secretary M: 0427 750 250 Herefords Australia E: lauren@karoondapark.com 16 Uralla Road Corrangamite Hereford Breeders Group Inc Locked Bag 7 Armidale NSW 2350 Margaret Allen, secretary T: +61 2 6772 1399 PO Box 105 Fax: +61 2 6772 1615 Mortlake Vic 3272 Office hours: 8am to 4pm M: 0408 523 516 E: info@herefordsaustralia.com.au


WE WILL DO THE STRAP LINE

SUMMER 2019

83

WORK FOR YOU.

You can relax when you use Ruralco.

Mark Duthie .. .. 0448 016 950 Josh Heck .. .. 0409 732 676

Harvey Weyman-Jones .. 0414 941 788 Georgie Connor .. .. 0428 347 550

Peter Brazier .. .. 0407 525 983 Adam Geddes .. .. 0409 698 578

CR131280AA

We offer our team of top class auctioneers, agents and administration staff to market Hereford cattle, by auction, on line or in the paddock.


ADVERTISER’S INDEX

84

ADVERTISER

PAGE NO.

Amos Vale

84

Bahreenah

77

Anipro

Banemore Battalion

85

Cara Park

75

Cootharaba

67

Dalkeith

Devon Court

Eastern Spreaders Elite

Glendan Park

63

Gunyah

Hylands

57

Ironbark

Inside back

Jarrah

85

JBS Australia

Karoonda

77

85 84

81

Back cover

83 69

Hillview

Kane Farms

77

65

Guildford

41 27

Dubbo National

Glenwarrah

Grant Daniel Long

26

Burrawang

67

78

84

Brazzen

Glenellerslie

Glen Goulburn

84

Braelyn

PAGE NO.

57

75

Bowen

ADVERTISER

39 73

Kanimbla

69 53

Kirraweena

69

Koanui

51

Landmark

24

HEREFORDS AUSTRALIA

ADVERTISER

PAGE NO.

Leeway 85 Lotus 81 Mawarra 17 Melville Park 13 Merawah 79 Neogen 25 Newcomen 9 Nunniong 59 Otapawa 55 PJH Livestock 73 Quamby Plains 69 Qld Agricultural Training Colleges 63 Qld Machinery Association 34 Ravensdale Inside front Rayleigh 85 Remolea 70

ADVERTISER

PAGE NO.

Rosstulla

65

Tarcombe

85

Stanford

31

Tarwin

65

The Ranch

Transport Welding Engineering Truro

85 25 & 61

Tummel

Tycolah

Warragundi

Warwick Court Weetalabah Wirruna

Wodonga National WRL

Yavenvale

GUILFORD

G u i l f o rd Anzac M25 Top price bull at our 2018 sale sold for $12,500

Sires Include: Allendale Anzac E114 Allendale Bushman F119 Days Fahrenheit K103 Guilford Governor G38 Guilford Jocular J139

More details, online catalogue & photos available at

www.guilford.com.au

or contact Philip Davie 0427 871444 philip@guilford.com.au

shannon family neville & denise shannon Toowoomba – Texas

0427 789 906 www.braelynherefords.com.au braelyn@bigpond.com

LEEWAY HEREFORDS ✓ ✓ ✓ ✓

HORNED & POLLED

2019 BULL AND FEMALE SALE, FRIDAY 12TH JULY.

PERFORMANCE & DNA RECORDED STRUCTURAL SOUNDNESS ASSESSED

‘Holcombe Family’ “RayleigH” buRRen Junction nSW 2386.

PEDigREES HERD BOOk REgiSTERED

★ QUALiTY BULLS FOR SALE ★ ENQUIRIES: ROSS LEE 0447865858

Organising

leeroherefords@gmail.com

r.

st got easie estock sale ju

your liv

nge of fers a great ra eekly now of ! es ag The Rural W ck le pa n to Livestock Sa ng from desig re of everythi . ut -o Let us take ca ail m printing to books and g, digital flip nal advertisin ll be able to showcase With additio u’ yo t available, r before. online conten ck like neve your livesto

TAKE THE WORRY OUT OF YOUR NEXT SALE

| Poster s ues | Flyers Sale Catalog lendars | Pocket Book rds | Ca Ca re... ess mo sin Bu MUCH H UC M d an

Contact us for a FREE Quote

Annette Weatherstone P: 07 4660 1360 M: 0428 844 937 E: annette.weatherstone@ruralweekly.com.au

61 23 21 84 76 19 71 85 49

b

POLL HEREFORDS

45th Annual Bull Sale 40 Bulls Tuesday 30th April 2019 1.30pm “Guilford” Ouse TAS.

11

JEFF AND RoBYN – 0268285226 oR 0427285226 email - rayleigh8@bigpond.com www.rayleighpollherefords.com.au

2nd On Property Sale Friday 28th June 2019 1:00pm

179 Cedar Log Road, Tyringham 30 BULLS - 5 STUD HEIFERS - 50 COMMERCIAL HEIFERS

Hillview Herefords: Greg Tyler 0428 578 126 Mitch: 0428 470 132 Office: 02 6643 4411

Tim: 0439 009 414 Office: 02 6657 1777


BREEDER’S DIRECTORY

SUMMER 2019

Est. 1972

Bulls & Females Available

Meandarra & Warwick Bart 0424 039 032 | Bill 0414 723 254 bart.bowen@cqumail.com

ANNUAL SALE Wednesday March 6 2019, 1pm offering Poll Hereford and Horned Bulls & P.T.I.C. Heifers

BEEF WEEK OPEN DAY: Saturday January 26, 2019 211 Tarcombe Ruffy Road, Ruffy 3666 Tim Hayes 5790 4226/0439 257 693 • temagong@bigpond.com

WRL Herefords

POLL HEREFORDS

“Rowden Farm” via Dalby Qld 4405

Breeding Quality from Quality

3 Bulls for Dubbo Nationals 2019 EnquiriEs always wElcomE

GreG & Del rees TominGley nsW ConTaCT us on 0488503300 FinD us on or WWW.TheranChpollhereForDs.Com.au

85

p: 0418 989 285 e: wlowien@gmail.com | www.wrlherefords.com.au facebook: wrl herefords ‘GLENARCHY’ LEICHHARDT HWY BANANA QLD

Enquiries welcome: Bob Holdsworth 0419 414 220 | Sue Holdsworth 0428 698 451 Telephone: (02) 6029 3237 | Email: wcp@warwickcourt.net | www.warwickcourt.net

jarrahcattle.com.au

Polled and Dehorned Hereford bulls Born and bred in Central Queensland Carcase backed with leading EBVs Jarrah Genetics Annual Sale September 2019

Sam Becker 0417 576 667

AMOS-VALE HEREFORDS ANNUAL BULL SALE

25th July 2019 • 2pm “Brooklington” Pinkett Via Glen Innes NSW 2370

OFFERING

30

HEREFORD BULLS

Mark & Wendy Campion T: 02 6733 4626 | Mobile: 0428 334 626 E: wendy@ipstarmail.com.au W: www.amosvaleherefords.com.au

CR131348AA

Offering Performance Bulls for Private Sale to achieve MSA Index excellence.

PEDIGREE PERFORMANCE PREDICTABILITY


86

2019 CALENDAR OF EVENTS

HEREFORDS AUSTRALIA

Visit www.herefordsaustralia.com.au for an updated listing of events JANUARY 5-6 Cootamundra Junior Hereford Show 17- 2018 Herefords Northern NSW Youth 19 Camp 27 Glendan Park Beef Week open day 28 Tarwin Beef Week open day 29 Mawarra Genetics Beef Week open day 29 Newcomen Beef Week open day 29 Warringa Beef Week open day 30 Kanimbla Beef Week open day 30 Ravensdale Beef Week open day 30 Sugarloaf Creek Beef Week open day 30 Wirruna Beef Week open day 31 Glenellerslie Beef Week open day 31

Injemira bull preview field day

Kirraweena Glenholme Beef Week open day 31 Yavenvale Beef Week open day FEBRUARY 2 Ennerdale Beef Week open day Yarram Park Beef Week open day 2 3 Wilkah Beef Week open day 3 Melville Park Beef Week open day 3 Banemore Beef Week open day OakDowns annual field day 5 5 Kerlson Pines open day 7 Banemore Bred Well Fed Well workshop 11 Yarram Park annual bull sale 12 Glenellerslie Herefords annual sale 18 Days/Allendale annual bull sale 19 Kerlson Pines & OakDowns bull sale 19 Morganvale annual bull sale 31

19

Injemira “Carcase Revolution� bull sale

20 Yavenvale annual on-property sale 22 Glendan Park 6th annual bull sale 22- Royal Canberra Show 24 25 Melville Park annual bull sale 25 Wilkah 4th annual on-property sale MARCH 4 Ennerdale 49th annual bull sale

Cootamundra Inverell, NSW Kyneton, Vic Meeniyan, Vic Longford, Vic Ensay, Vic Sarsfield, Vic Holbrook, NSW Holbrook, NSW Towong, Vic Holbrook, NSW Adelong, NSW Book Book, NSW Cootamundra, NSW Adelong, NSW Dundonnell, Vic Willaura, Vic Vasey, Vic Vasey, Vic Penshurst, Vic Bordertown, SA Keith, SA Penshurst, Vic Willaura, Vic Adelong, NSW Bordertown, SA Keith, SA Willalooka, SA Book Book, NSW Adelong, NSW Kyneton, Vic Canberra, ACT Vasey, Vic Vasey, Vic

6

Kirraweena Glenholme annual sale

6 8 13 20 20 25 26 2931

Tarcombe Herefords annual sale Banemore Herefords annual bull sale Wirruna autumn bull & female sale Newcomen 16th annual bull sale Nunniong on-property bull sale Mawarra Genetics 46th annual sale Karoonda on-property bull sale

Dundonnell, Vic Cootamundra, NSW Ruffy, Vic Penshurst, Vic Holbrook, NSW Ensay, Vic Ensay, Vic Longford, Vic Gelantipy, Vic

Tasmanian All Breeds Junior Beef Expo

Deloraine, Tas

APRIL 13 Sydney Royal Hereford judging 29 Quamby Plains 35th annual bull sale 30 Guildford 45th annual bull sale MAY Australia National Show and 8-9 Herefords Sale 17 Stanford Poll Herefords annual sale inaugural on-property 24 Warragundi female sale JUNE 4 Herefords Australia national sale 14 Remolea open day 28 JULY

Hill View Herefords annual bull sale

5-7

Herefords Queensland Youth Association show

8

Battalion and Cara Park inaugural sale

12

Rayleigh annual bull and female sale

12

Franco & Parson Hill annual bull sale

1214 15

Herefords Australia Youth National Expo Remolea annual bull sale

16

Merawah & Tenaru annual bull sale

17

Cascade Poll Hereford bull sale

18

Bowen annual bull sale

19

Tycolah annual bull sale

22 23 24 2526

Truro annual bull sale Tummel Herefords annual sale Glenwarrah Herefords annual sale 74th annual Glen Innes bull show and sale

25

Lotus Herefords annual bull sale

25

Amos Vale 35th annual bull sale

AUGUST 22

Warragundi 2nd annual bull sale

28 Wirruna spring bull and female sale 30 Ironbark annual on-property sale SEPTEMBER 5 Elite annual bull sale 5 Kanimbla Poll Herefords annual sale 6 Gunyah annual on-property bull sale 10

12

Devon Court 36th annual bull sale Dalkeith 49th annual on-property bull sale

Sydney, NSW Hagley, Tas Ouse, Tas Wodonga, Vic Bathurst, NSW Carrabubula, NSW Dubbo, NSW Clifton, Qld Tyringham, NSW

Pittsworth, Qld Glen Innes, NSW

Burren Junction, NSW Casino, NSW

Parkes, NSW Clifton, NSW Boggabilla, NSW Currabubula, NSW Barraba, NSW Cobbadah, NSW Bellata, NSW Walcha, NSW Bundarra, NSW Glen Innes, NSW Glen Innes, NSW Glen Innes, NSW Carrabubula, NSW Holbrook, NSW Barraba, NSW

Scone, NSW

Holbrook, NSW

Cooma, NSW Drillham, Qld Cassilis, NSW

www.facebook.com/Herefords.Australia


STRAP LINE

SUMMER 2019

Herd Established 1925

87

Stud Established 1933

Industry Recognised Performance Cattle Future Sires

Battalion Black Hawk – sold for $45,000 at Glen Innes Bull Sale

Mawarra Daybreak – Purchased by Ironbark for $20,000 at Wodonga Bull Sale in 2016

Tondara Double Shot M015 – Purchased by Ironbark for $20,000 in 2018

Ironbark 1098Y Advance K375 – Sold to Kindon Station Goondiwindi QLD, $32,000 at the 2016 Ironbark Bull Sale

Ironbark G364 Advance L298 – Sold to Kindon Station Goondiwindi QLD, $22,000 at the 2017 Ironbark Bull Sale

Ironbark Storm M194 – Sold to Kindon Station Goondiwindi QLD, $34,000 at the 2018 Ironbark Bull Sale

Koanui Techno 6179 – $51,000 NZ in 2018

HH Advance 5345C – Sold for $30,000 US for half share 2017 Holden Hereford Bull Sale

HH Advance 7076E – Maternal brother to HH Advance 4075B who sold for $240,000 US for ¾ interest in the 2015 Holden Hereford Bull Sale

B Wt

200

400

600

MCW

MILK

C Wt

EMA

RIB

RMP

RBY

IMF

BATTALION BLACK HAWK K7 (H)

+ 5.0

+ 36

+ 69

+ 111

+ 93

+ 15

+ 69

+ 3.4

+ 0.4

+ 0.8

+ 1.1

+ 0.2

MAWARRA DAYBREAK K451 (H)

+ 7.1

+ 37

+ 65

+ 92

+ 59

+ 16

+ 58

+ 6.3

+ 2.1

+ 3.4

+ 0.5

+ 1.6

TONDARA DOUBLE SHOT M015 (H#)

+ 8.0

+ 44

+ 72

+ 99

+ 95

+ 17

+ 60

+ 4.3

- 0.2

- 0.7

+ 1.5

+ 0.1

IRONBARK 1098Y ADVANCE K375 (H)

+ 5.4

+ 45

+ 74

+ 109

+ 85

+ 24

+ 78

+ 4.9

+ 0.9

+ 1.1

+ 1.2

+ 0.5

IRONBARK G364 ADVANCE L298 (H)

+ 6.4

+ 41

+ 69

+ 95

+ 79

+ 12

+ 58

+ 3.2

+ 0.5

+ 0.4

+ 0.9

+ 0.4

IRONBARK STORM M194 (H)

+ 7.7

+ 46

+ 73

+ 109

+ 86

+ 20

+ 67

+ 3.8

- 0.4

- 0.8

+ 1.9

+ 0.3

KOANUI TECHNO 6179 (IMP NZL) (P)

+ 5.9

+ 41

+ 76

+ 108

+ 87

+ 20

+ 70

+ 3.7

+ 1.3

+ 1.6

+ 0.1

+ 1.1

All figures are from Breedplan November 2018. B Wt

WW

YW

MCW

MILK

C Wt

FAT

REA

MARB

HH ADVANCE 5345C (IMP USA) (H)

- 0.1

+ 48

+ 84

+69

+ 35

+ 73

+ 0.055

+ 0.61

+ 0.08

HH ADVANCE 7076E (IMP USA) (H)

+ 4.7

+ 60

+ 88

+ 86

+ 32

+ 78

+ 0.035

+ 0.38

+ 0.49

EPD Figures (American Hereford Association figures)

Adrian Spencer

Mobile: 0429 659 766

Email: ironbarkherefords@bigpond.com • www.ironbarkherefords.com.au

CR131305AA

200 BULLS SELL • Friday 30th August 2019 • 12:30pm – Barraba NSW


88

STRAP LINE

HEREFORDS AUSTRALIA

Glendan Park Glendan Park Nashville N002 Nashville N002 Sire: Yarrandabbie Sire: Yarrandabbie Herschel H016 Herschel H016

Glendan Park Glendan Park Newham N027 Newham N027 Sire: Allendale Sire: Allendale Anzac K4 Anzac K4

a a sample sample of of our our On-Property On-Property Sale Sale Bulls Bulls

On-PrOPerty On-PrOPerty Bull Bull Sale Sale -FrIDay FrIDay 22nD 22nD FeBruary FeBruary 2019 2019

Sale held in conjunction with Sale held in conjunction with Adameluca Angus - offering 35 Angus bulls Adameluca Angus - offering 35 Angus bulls

Sale Sale PrevIew PrevIew – – BeeF week FIelD Day BeeF week FIelD Day (Sunday (Sunday 27th 27th January January 2019) 2019) Principals: Principals: Manager: Manager: Email: Email:

Trovatello Family (03) 5423 4240 Trovatello Family (03) 5423 4240 Alvio Trovatello 0419 191 193 Alvio Trovatello 0419 191 193 Andrew Green 0427 400 337 Andrew Green 0427 400 337 info@glendanpark.com.au info@glendanpark.com.au

• 40 rising 2 y.o Hereford and • 40 2 y.o Bulls Hereford and Pollrising Hereford Poll Hereford Bulls • By Breed Leading Sires including: • By Breed Leading Sires including: Yarram Unique F107, Tarcombe Unique J142, Yarram Unique F107, Tarcombe Unique J142, Allendale Anzac K4 (P), Allendale Anzac K4 (P), Yarrandabbie Herschel (P), Yarrandabbie Herschel (P), Russlyn Jumbuck (P), Minlacowie Jubilant Russlyn Jumbuck (P), Minlacowie Jubilant J123 (P) and Wirruna Kelso (P) J123 (P) and Wirruna Kelso (P) • Performance recorded • Performance recorded • Sire verified • Sire verified • Semen tested • Semen tested • Pestivirus tested negative • Pestivirus tested negative

2090 Kyneton-Heathcote Road 2090 Kyneton-Heathcote Road Barfold via Kyneton, Victoria 3444 Barfold via Kyneton, Victoria 3444 www.glendanpark.com.au www.glendanpark.com.au CR131319AA


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