Spring 2015
SPECIAL ISSUE
Victoria BC
Freshnew
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VANCOUVER ISLAND’S IMMIGRANT ENTREPRENEURS
H AV E W H AT I T TA K E S (just ask Arlene Dickinson—page 4)
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a language & culture magazine for newcomers to Canada
We proudly recognize local newcomer businesses who help our community grow and flourish.
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Publisher | Functionall Books Editor | Fiona Bramble Copy Editors | Christy Sebelius‚ Renée Layberry Regular Contributors | Erin Renwick‚ Kedsanee Broome‚ Alex Creighton‚ Hyeyoung Jeon‚ Josephine Aucoin‚ April Caverhill, Leat Ahrony, Annie Wu Design and Layout | Fiona Bramble
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CONTENTS Volume 2, Issue 2
YouInc guest contributor Arlene Dickinson praises the ingenuity of newcomer entrepreneurs in Canada
from the editor Welcome to our special interactive Spring Issue! Our worker bees have built something fun and creative to celebrate Vancouver Island’s fearless newcomer entrepreneurs. If you are reading this in print or even via Issuu, I encourage you to take our Joomag interactive version for a spin. We’ve embedded videos and slideshows and hyperlinked almost ever ything so that you can click click click your way around the magazine and the world wide web. If it glows, it clicks! You can also subscribe to Here! Magazine and send us a message right from the page! Entrepreneurs are bold by nature—newcomer entrepreneurs take it to another level! Not only do they face the t ypical challenges of launching a new enterprise, but they also face other daunting barriers such as language and culture differences, lack of access to credit and financing, no established local professional net works, and yes, sometimes, discrimination. As guest contributor, the tenacious Arlene Dickinson reminds us: “Newcomers rise to these and other challenges by tapping into their innate resourcefulness and ingenuit y. Time and time again I’ve seen entrepreneurs pivot quickly‚ to modif y their strategy and actions to account for an unexpected development.” We are happy to showcase our cit y’s newest entrepreneurs and their businesses, along with profiles of prominent immigrants who make it their life’s work to help those who have come after them. I have been humbled by all of their stories and am honoured to be able to share their voices with you here.
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Jingsong Liu and May Guo breathe new life into a Victoria institution
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Gabriel and Marli Lopez step up st yle with the fine leather of Mexico
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Vivian Zheng and Ar thur Tang transfer their talents to a new enterprise N ahid K holgi and S ae e d Homap our build a family busines s Susan Johnston finds a Canadian voice writing nor th of the 49th p arallel
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Lixian Song shoots to the top in real estate and helps connect communit y
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Enjoy and share widely!
page
Fiona Bramble
Editor-in-chief
Moussa Magassa and Rosanna Hille build a world of inclusion
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obstacles. There are events no business plan can help you to anticipate – like being unable to secure business financing due to a lack of credit history in this country‚ or finding out a new business partner wasn’t accurate about the number of solid commercial relationships he claimed to possess.
From Arlene: Business Success Comes From Creativit y and Resourcefulness I’VE always admired the ingenuity of newcomer entrepreneurs in Canada. Arriving in Canada to begin a new life can be a simultaneously exciting and scary experience. You don’t know what to expect‚ and you don’t know how things will turn out. You can make all kinds of plans before you immigrate to a new country‚ but often the realities when you get there will differ from your expectations‚ and plans will need to change. A creative‚ outside-the-box approach will help any newcomer to adapt to change. And dealing promptly and skillfully with any situation will help you to create a positive outcome. It’s these kinds of abilities that help over 40‚000 newcomer entrepreneurs who start a business in Canada each year to adapt to their new environment. And succeed here. For example‚ according to the Conference Board of Canada‚ immigrants to Canada win proportionally more prestigious literary and performing arts awards than people born here – immigrants comprise 23 percent of Giller Prize finalists and 29 percent of winners; further‚ 23 percent of Governor General’s Performing Arts Award recipients are immigrants. And here’s another fascinating fact from the Conference Board’s report on
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Immigrants as Innovators: at least 35 percent of Canada Research Chairs are foreign-born‚ even though immigrants are just one-fifth of the Canadian population. The board also found that “a one percentage point increase in the number of immigrants to Canada can increase the value of imports into Canada by 0.21 per cent‚ and raise the value of exports by 0.11 per cent.” Achieving that kind of success starts with learning about your new environment. When my family came to Canada from South Africa‚ we quickly learned how things worked so we could build the life we wanted. For example‚ a creative approach for a newcomer arriving without business connections in Canada is to tap into the local community of expatriates in their town or city – people from the same country they are from. Most cities in Canada have healthy immigrant communities. Expatriates will help someone new to Canada to establish relationships helpful to growing a business‚ and can make valuable recommendations regarding places to live‚ schools to attend‚ and where to access supportive programs offered by governments and settlement agencies. Resourcefulness comes into play when a newcomer entrepreneur is thrown a curve ball and finds themself up against unforeseen challenges and
Newcomers rise to these and other challenges by tapping into their innate resourcefulness and ingenuity. Time and time again I’ve seen entrepreneurs pivot quickly‚ to modify their strategy and actions to account for an unexpected development. For example‚ a qualified entrepreneur who wants to establish a credit history in Canada can turn to Scotiabank’s StartRight Program for assistance. Or the entrepreneur disappointed about his partners’ connections can move quickly to find a better qualified alliance. The ability of new Canadian entrepreneurs to summon up that “can-do” attitude never ceases to inspire me. They leverage their talent and experience to produce amazing solutions to unexpected business challenges. You always find a way because you know that being an entrepreneur is all about perseverance. It’s that never-saydie attitude mixed with your creativity and resourcefulness that will definitely take you to whatever success you imagine. reprinted from YouInc.com with permission
Arlene Dickinson is one of Canada’s most renowned independent marketing communications entrepreneurs. As CEO of Venture Communications‚ her creative and strategic approach has turned the company into a powerhouse with a blue chip client list. She is also the CEO of YouInc.com‚ a company she founded in 212 that is dedicated to serving and investing in entrepreneurs and the entrepreneurial lifestyle. Dickinson is best known to Canadians as one of the venture capitalists on the award-winning CBC series Dragons’ Den‚ The Big Decision and marketing expert on Recipe to Riches. She is the author of two books: the number one bestselling book‚ Persuasion, and her most recent best-selling release‚ All In.
The ability of new Canadian entrepreneurs to summon up that “can-do� attitude never ceases to inspire me. They leverage their talent and experience to produce amazing solutions to unexpected business challenges.
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OWNERS @
MILLOS GREEK RESTAURANT & LOUNGE
OUR INVESTMENT IN M I L L O S ‚ O U R S TA F F AND CUSTOMERS IS A COMMITMENT TO OUR NEW LIVES IN CANADA AND OUR FUTURE AS CANADIANS.
Last M arch‚ when Jingsong and M ay took over the Victoria institution that is Millos‚ long-time customers weren’ t shy about asking what a Chinese family knew about Greek food. They needn’ t have worried. Not only does Jingsong praise the freshness and healthiness of Greek food in general‚ but fresh seafood in par ticular reminds him of home‚ having come from the seaside cit y of Qingdao‚ China (also the site of the brewer y which produces the world-
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Jingsong Liu & May Guo
famous Tsingtao beer!). M aintaining the authentic Greek menu and atmosphere was fur ther assured by the ongoing mentorship of Millos’ previous owner‚ John Biros‚ the continued dedication of the original wait and kitchen staf f‚ and‚ of course‚ the fabulous belly dancers that per form ever y Saturday night. Jingsong hopes to improve upon Millos’ past successes with the new Lounge and more Europeaninfluenced dishes. For Jingsong‚ the family investment in Millos is more than a path to immigration; he hopes he and his family will become par t of the fabric of the communit y. Jingsong 716 Burdett Ave. and M ay now live Victoria B.C. in Fernwood with their daughter‚ who 250.382.4422 is in her first year at the Universit y of millosrestaurant.com Victoria. A hear t y Victoria welcome to M EE T J I N G S O N G & M AY O N the Liu- Guo family! O U R YO U T U B E CH A N N EL
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newcomer new business
Marli & Gabriel Lopez OWNERS @
HIMULCO SHOES BY OFFERING BEAUTIFUL MEXICAN-MADE SHOES‚ BOOTS‚ AND BAGS‚ WE ARE PROUDLY SHARING A PIECE OF OUR CULTURE WITH OUR
For Marli Lopez‚ arriving in Canada in 2011 from Torreon‚ Mexico was a long-awaited return to the countr y she fell in love with as an international student at the Universit y of Victoria in 1987. This time‚ Marli had her husband Gabriel and her t wo children with her‚ and the plan was to make Victoria their new home. The family’s new adventure was not without challenges though. Although fluent in English and highly-educated‚ both Gabriel and Marli found it difficult to have their credentials recognized and to find meaningful employment that matched their qualifications and experience. Gabriel says that “ in order to fulfill [their] dream of becoming Canadians and settling down in beautiful Victoria‚ [they] decided to open Himulco Shoes”. Luckily‚ Gabriel‚ who admits to having a strong entreprenurial streak since he was a young man in information technologies in Mexico‚ had the connections with well-known Mexican shoe makers and the abilit y to work directly with the factories in order to bring the fine leather Mexican-made shoes to Canada. Marli travels back to Mexico regularly on
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N E W C O M M U N I T Y.
buying trips to ensure Himulco is well-stocked with the newest and most popular st yles. Gabriel and Marli say that they “are grateful to all [their] customers” for the wonderful word-of-mouth support they have received and that they have plans to expand their business and open a second store. Congratulations to the Lopez family!
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WHERE 571 Cadboro Bay Rd. Victoria B.C. 778.265.6699 himulco.ca M EE T GA B R I EL O N O U R YO U T U B E CH A N N EL
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Arthur Tang & Vivian Zheng OWNERS @
PACIFIC BLINDS AND DRAPES
WE FELL IN LOVE WITH VICTORIA ON OUR FIRST VISIT AND ARE EXCITED ABOUT GROWING OUR NEW
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BUSINESS IN THIS B E A U T I F U L C I T Y.
Having just arrived in Victoria this past November from Shanghai, China, the Tang-Zheng family quickly realized they would have to immerse themselves in Canadian culture in order to successfully run their new business and to connect with their new neighbours. Even with her extensive experience in interior design, Vivian discovered that cultural preferences for even a basic element of design such as colour var y drastically; while some of their Chinese-Canadian customers lean to bold colours such as red and gold,
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Canadians from other backgrounds tend to prefer more muted earth tones in their fabric choices. To understand their customers better, Arthur and Vivian created Chinese-inspired bookmarks with different colour schemes and designs for their customers. The bookmarks are a thoughtful gift, but also a way to gauge customer preferences. Their Chinese background and language skills make their business a popular choice for the local Chinese communit y , but Vivian and Arthur, who chose their “English” names in their universit y English classes in China years ago, are always looking at ways to bridge 738 Caledonia Ave. cultural gaps in their Victoria B.C. new communit y. 250.383.8515 They look for ward to welcoming Victorians pacblinds.ca to their store in the coming months. MEET VIVIAN & Congratulations to the ARTHUR ON OUR YOUTUBE CHANNEL Tang-Zhengs on their new enterprise!
newcomer new business
Nahid Kholghi & Saeed Homapour OWNERS @
THE UPS STORE OAK BAY
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B R I N G I N G V I TA L SERVICES TO OUR NEW COMMUNITY HELPS US CONNECT WITH OUR NEIGHBOURS AND C R E AT E S A P L A C E F O R U S A N D O U R FA M I LY H E R E IN VICTORIA.
Having left Iran in 2004, Nahid and Saeed came to Canada by way of the United Arab Emirates (UAE) and arrived in Victoria with their t wo sons in the summer of 2012. Nahid remembers how cold she felt that first summer in Victoria, and although she is still not used to the cooler temperatures here, the family has warmed up to the welcoming communit y of Victoria.
What + WHERE
1834C Oak Bay Ave. Victoria B.C. 778.265.8222 theupsstore.ca/482
MEET NAHID & SAEED ON OUR YOUTUBE CHANNEL
newcomer new business
With the help of the B.C. Provincial Nominee Program (PNP), Nahid and Saeed were able to acquire an owner-operated franchise of The UPS Store and ina short time have not only become a neighbourhood fixture but, in true entrepreneurial fashion, have also quickly established themselves as niche ser vice providers; Saeed regularly goes above and beyond when creating customized packaging for large or unusual packages such as oversized televisions, china, or valuable paintings—one even rumoured to be a gift for Prince Andrew! Their store is now also one of t wo in Victoria to transport “biological substances”, a designation Nahid pursued in response to customer needs. Nahid and Saeed continue to adapt to their new countr y as they overcome language and cultural challenges. Having done so once already after leaving Iran for a ver y different life in the UAE, they are confident they will adjust to Canadian life quickly. Thanks to their perseverance, they have established a strong family business (their sons help out when not in class at Camosun College). Victoria welcomes the Kholghi-Homapour family! heremagazine.ca
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the communicator Academic‚ professor‚ mother‚ wife‚ entrepreneur‚ What brought you and your family to Canada? An adventurous and award-winning real estate agent‚ Lixian spirit! In 2005‚ I left China for Kenya to Song does not let the grass grow under her help launch the Confucius Institute at the feet, but she always makes time to smell the Universit y of Nairobi‚ a partner institution of my universit y‚ Tianjin Normal Universit y. I roses (and the tulips!). Editor-in-chief Fiona helped create an exchange and scholarship Bramble connected with Lixian over tea on a program that saw some of my students sunny afternoon at Nar Café & Bistro. travel to China to earn degrees and return to Kenya to work and teach. My daughter attended an international school while Has your family also embraced this fresh we were there. The whole wonderful start in Canada? Actually‚ it was ver y difficult to experience opened our minds up to possibilities. It convince my husband‚ Zhong Cai‚ to come here—he changed my life. We visited Canada after Kenya. I already had a Permanent Resident card but couldn’ t is a well-respected chemical engineer in Tianjin and decide whether to stay in China or move to Canada. had t went y people working under him when we left. My daughter encouraged me and was the one to say‚ We studied English together at Camosun College for “Mom‚ we can make a new start here too.” I said‚ the first t wo years and it was sometimes frustrating “Why not? It’s a beautiful countr y!” We moved here for him. He went back to China for a short while and in 2008. has rejoined us since. My daughter‚ Linna Cai‚ is in her first year in the School of Business at UVic and is really enjoying herself. We have a new family business What were your first months in Victoria in the works—it ’s a bit of a secret for now! I hope it like? Language and culture barriers were a big gives both my daughter and husband an engaging challenge but many people helped me—local people‚ new opportunit y. new immigrants‚ ever ybody! I felt so welcome. 10
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How has teaching Mandarin they would not be able to maintain helped you connect with the the gardens well. The sellers‚ Mike wider Victoria communit y? and Anne‚ generously offered to I teach Mandarin as a second show the new owners how to use language‚ privately and at the the tools and how to maintain the Universit y of Victoria. From the different plants in the garden. Last beginning‚ my students became Saturday‚ we all came together and my friends and then their parents Mike and Anne taught us ever ything became my friends and the the new owners would need to circle continued to widen. I like know about the gardens! The to communicate with experience really touched n people and meet all me and reminded me o ti a t kinds of different o how kind people qu people. I have are here. e been blessed Success with many How do will never be opportunities you stay a big step in connected and have the future— to Chinese met so many culture in wonderful success is a Canada? people. I small step believe you I have a taken just must always passion for now. keep learning Chinese art‚ specifically and keep your dance‚ heart and mind calligraphy‚ and open in order to painting. I volunteer build relationships in the my time performing Chinese communit y. folk dance and introducing Chinese culture and arts to different What drew you to add “ real communities. estate agent ” to your many achievements? It wasn’ t even my idea! My student and friend‚ Tim‚ a long-time Victoria resident and developer‚ felt strongly that I had something special that would help me be successful in real estate. He insisted I give it a tr y. Neither of us could have guessed what a great start I would have! My fluency in Mandarin also helps me communicate with Chinese newcomers‚ who can sometimes be over whelmed when they first arrive.
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What is your favourite real estate stor y? I recently sold a house to a couple who loved both the home and the extensive gardens on their newly purchased propert y. But they had no gardening experience at all and were worried
What ’s next? I plan to continue my roles as a daughter‚ wife‚ and mother while ser ving the communit y in which I live.
Lixian Song has a Bachelor’s Degree in Chemistry‚ a Masters Degree in Linguistics‚ and a Ph.D-in-progress. Lixian has fourteen years experience teaching Chinese as a second language at Cambridge University (U.K.)‚ University of Nairobi (Kenya)‚ Tianjin Normal University (China)‚ University of Victoria (Canada)‚ and Camosun College (Canada). Lixian is the Chinese liaison on the Economic Development Committee of the City of Langford‚ helping bridge international investment‚ business and culture between China and Canada. Lixian Song is a real estate agent at Pemberton Holmes and started as the top new REALTOR® in Victoria B.C. in 2014. In her second year‚ Lixian won the Gold MLS® Award. heremagazine.ca
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Why did you start Hille-Magassa & Associates? At one stage in our own integration‚ we realized that there was a need‚ a gap; many organizations— government and not-forprofit—experience a lot of stress in understanding and working effectively with diversit y‚ communicating inter- and cross-culturally‚ and managing safely intercultural conflicts and diverse workplaces. That was an opportunit y for us‚ since our expertise lies in this ver y area. As friends‚ we also wanted to work together and felt that having a mixed-race team strengthened our ‘product ’.
the bridgebuilders With backgrounds in conflict resolution‚ human rights education‚ international communication‚ nonprofit management‚ adult education‚ and community development‚ Moussa Magassa and Rosanna Hille do the heavy lifting at Hille-Magassa & Associates. Sitting down with Moussa in the buzzing Student Union Building at UVic‚ Editor-in-chief Fiona Bramble gets to the heart of Moussa and Rosanna’s vital community work and learns how the African idea of Ubuntu informs their everyday. 12
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What are your cultural backgrounds? Moussa: I was born in Senegal and came to Canada via South Africa in 2001. Rosanna: I migrated as a child with my family from Denmark to Canada. How long have you t wo known each other and how did you meet? Moussa: We’ve known each other almost as long as I’ve been in Canada. I met Rosanna through a mutual friend.
What kinds of organizations do you work with? We bring our experience and expertise to notfor-profit and for-profit organizations that are ready for change. Some groups and corporations are looking for the silver bullet to fix what is broken or help them fulfill a legal imperative to improve diversit y. Sometimes the motivations are superficial‚ which doesn’ t make us feel ver y good. If an organization is truly willing to have the status quo challenged‚ we give them the tools to empower their teams and strengthen their organization overall by creating inclusive‚ welcoming‚ and sustainable workplaces. Tell us about the work you do. We do so many things—training‚
photo credit: Ivan Kohar Parra, 2013
workshops‚ curriculum development‚ group facilitation‚ and consulting. We create new courses for both classroom and online deliver y‚ and web-based learning materials; we facilitate public forums‚ conduct program evaluations‚ produce reports and recommendations‚ and provide overseas pre-departure training. Do newcomers themselves struggle with the cultural concept of diversit y? Yes! Many newcomers come from homogenous societies. They can be over whelmed by Canada’s socalled mosaic of different cultures. There are also newcomers who come from countries in conflict and arrive in this countr y of relative peace. These communities struggle with peace-building among themselves in their new home. How have you overcome the social and economic challenges that many newcomers face? One of the ways we managed to overcome these challenges was to first acknowledge them and see them as temporal and contextual. We understood right at the outset that these challenges are not about us personally. We began the process by getting out‚ net working with
We allowed ourselves to be surprised, to cr y sometimes, and to laugh most times about our shortcomings and f unny little ‘ integration mistakes’.
others‚ learning about Canada and Canadians‚ while at the same time sharing about ourselves and our backgrounds. We allowed ourselves to be surprised‚ to cr y sometimes‚ and to laugh most times about our shortcomings and funny little ’integration mistakes’. You describe your work and life philosophy as one that adheres to the African idea of “ Ubuntu ”. What is “ Ubuntu ” ? Ubuntu is the idea that people are people because of other people. We believe in the crucial importance of relationships‚ of human interactions‚ and particularly of the reality that not only are our human issues interconnected‚ but that our lives can’t evolve without each other. hille-magassa.com Moussa Magassa is a Human Rights Educator at the University of Victoria and an instructor in various UVic programs‚ including the MA in Dispute Resolution and the Diploma in Intercultural Education and Training. Moussa also teaches at Royal Roads University in the MA in Global Leadership program and at the University of British Columbia Centre for Intercultural Communication. Moussa’s MA thesis was titled: Sworn Enemies Get Together for a Kiss and a Coffee in Multicultural Vancouver: How refugee diaspora make peace among themselves in host countries. Rosanna Hille has specialized in non-profit management‚ adult education‚ and community development for over twenty-five years‚ supporting non-profit organizations to improve their societies and managing an international network of non-profits from twenty eight countries.
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to bring with her to her new home. She writes freelance articles for magazines and websites, mainly covering personal finance, and business and lifest yle topics. Her work also includes copy writing for non-profit organizations and small businesses.
“ Susan Johnston WRITER @
SUSAN JOHNSTON
WRITING FOR CANADIAN CLIENTS AND INTERVIEWING CANADIAN SOURCES HAS GIVEN ME THE CHANCE TO LEARN MORE ABOUT THE NUANCES OF LIFE IN CANADA.
When Susan’s husband, Steve, was transferred to Deloitte’s Victoria office last winter, they sold or donated almost ever ything from their Boston, Massachusetts home, bringing only what would fit in several suitcases and the trunk of the car (which they shipped to Seattle and “ don’ t recommend doing”) and flew across the continental United States to a new beginning on Vancouver Island. Fortunately , Susan, who left her job in 2008 to focus on freelance writing full-time, has a “portable” career
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Even though Americans and Canadians share many cultural similarities, Susan was somewhat surprised by Victorians’ own unique culture and obser ves that “ Victoria is a tight-knit communit y , so there’s a huge emphasis on reputation and who you know”. Susan admits that as a newcomer and not having made many connections yet, “ building trust with prospective clients can be challenging”. Susan overcomes these challenges by inviting editors and fellow writers to meet over coffee and chat, and goes to net working events to meet new people. Susan is always looking for inspiring or interesting stories to cover in articles and is also currently brainstorming ideas for a book proposal! Susan is working with a local designer to redesign her website, where you can find links to her articles, as well as purchase a copy of her e-book, The Urban Muse Guide to Online Writing Markets. A warm Victoria welcome to Susan and her husband! Full disclosure: We at Here! Magazine are also lucky enough to have Susan contribute an article for
What + W H E R E our upcoming Summer Issue —watch for it this June!
susan@susan-johnston.com
susan-johnston.com
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