I nnovat i veSt r at egi esandHer i t age Ent r epr eneur s hi pi nAr wadI s l and
BoatCr af t s men
Cul t ur alher i t age ent r epr eneur s, i n par t i c ul ar , SMEsar e mor e dy nami c , 1 mor ef l exi bl e, l essr i sky , andoper at eunderc er t ai nmar ketc ondi t i ons, of f a er i ngmai nl yc ul t ur al , c ont entandl ess c ommer c i algoodsand ser vi c es. s T hi sc onc epti s bestseeni n Ar wad’ si sl and and i ti s whatshoul dbe har nessedi nor dert oupl i f tt hei sl and. Despi t et hat , i thasn’ tbeenaf f ec t ed phy si c al l ybyt heSy r i an war , y ett het heec onomi c si t uat i onaf f ec t ed t he i sl and badl y . We c an f i nd byanal z i ngt he c ul t ur alval uesofAr wadt hat t her ei sa possi bi l i t yt oc r eat e smal lent r epr eneur i alpr oj ec t st hatwi l l hel pAr wadec onomi c al l y . 1
Fi s hi ngI ndus t r y Usi ng t he c onc eptof“ pec at our i sm”dur i ng t hei rwor k, I ti s gener al l yaser vi c eusual l ypr ovi dedbysmal lf i sher menwho i nvi t et our i st st oboar dt hei rboat st oi nt r oduc et hem t ot he l oc alf i shi ng t r adi t i on,c ombi nedw i t heduc at i onal ,c ul t ur al pur poses, andl ei sur eac t i vi t i es. 1 Wec ant hi nkofi tasanaut hent i cwayofexper i enc i ngt our i sm suc hasar t i sanalf i shi ngt hati sbasedonc ul t ur al&t r adi t i onal ac t i vi t i es. T hus, c r eat i ngl oc aldev el opmentandac ont r i but i on t ot he l oc ali dent i t yand t hesoc i alst at usoft hel oc al s. Wi t h t heenr i c hment oft he r egi onal l ypr ovi ded t our i sm pr oduc t t he l oc alt our i sm ent r epr eneur shi p has att he same t i me al t er nat i v e ext r a ear ni ngs t hatar e of f er ed t onei ghbor hood f i sher men/ ent r epr eneur s,who byusi ng t hei rc ompet enc i es andmeans, c anexpandnew ac t i vi t i esandpr ovi der ec r eat i onal andeduc at i onalser vi c est ot our i st s. 2
Ar wadi samaj orshi pbui l di ngc ent eront heeast er nc oastof t heMedi t er r anean. T hec onc eptofpec at our i sm c anal sobe usedi nr evi vi ngt hec r af tofshi pbui l di ngagai nbyof f er i ng wor kshopsr unbyac oupl eofl oc alar t i sans. T hi sac t c anal so engage uni v er si t yand sc hoolst udent s t hr oughvi si t st hr oughoutt hey ear , t hus enhanc i ng l oc al t our i sm andr ai si ng awar eness ar ound i t . 3 Anot herusage c oul d bet o of f ert he ser vi c eof r ent i ngboat sasf r eel anc ewor kbec ausenotal l peopl ear ei nt er est edi nbuy i ngboat s, andi nt hi s c ase, onl i ne mar ket i ng and br andi ng ar ev er y c r uc i al . f T hepr oj ec twi l lc onsi stofboatowner sand amar ket i ng t eam t hatat t r ac t s pot ent i alt our i st s whoar ei nt er est edr ent i ngboat sdur i ngt hesummer season i nst ead ofgoi ng t or esor t s and hot el s. 0
T hec r af tofseashel l si sa di st i nc t i v eAr wadic r af tt hathasi t smar ketand gener at esar easonabl epr of i t . Ar wadi ansshoul dbeabl et ot r ansf or mt hi s c r af tt oal lpar t sofSy r i aandl at erf orexpor t . Af t er obt ai ni ngt heseashel l sdi r ec t l yf r om t heseat hey ar et r ansf or med i nt o agr oupofar t i sans, wher e t heydot he dec or at i ons. T hi s pr oj ec tc anbe r un byagr oupofwomen, somec anr unt hemar ket i ng busi ness whi l eot her sdot hec r af tandi ti s good t o ment i on t hat t he mar ket of j ewel r y and ac c essor i esi st hr i vi ngal mostal way s. 1
Seas hel lI ndus t r y
Her i t ageFor Al lI nt er nat i onlI nt er nshi ppr ogr am 2021-“ Museal i z at i onofCul t ur alI dent i t y ” m T heme: Communi t yDev el opmentandCul t ur alHer i t agebasedEnt r epr eneur shi p Ms. JanaAhmad( Damasc us, Sy r i a) v B. Ai nAr c hi t ec t ur ef r om Damasc usUni v er si t y , Damasc us, Sy r i a