Hertex Couture African Influencers Fabric Collection

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AFRICAN INFLUENCERS

AFRICAN INFLUENCERS

The diversity, talent, flair and flavour that define African style take shape on these upbeat Couture designs, led by four top local designers and printed on our popular wide-width viscose-linen base cloth.

Palesa Mokubung, Mareli van Zyl, Kay Abrahams of Envy & Co and Ivan McCarthy Peens of Meuble Fine Furniture bring their unique styles to this distinctive collection that’s inspired by personal passions and global trends, yet firmly rooted on the continent we call home.

DESIGN E D IN SOU T H A ACIRF
hertex.co.za 2013OK0294 AITEX STANDARD 100

PALESA MOKUBUNG

Internationally acclaimed fashion designer Palesa Mokubung has taken her signature style from the runway to the lifestyle space with four chic, custom-designed prints for the African Influencers collection, harnessing her edgy-yet-elegant aesthetic to craft a unique fabric range. “I set out to create superior prints that have African finesse and are inspired by everything that inspires me,” she says. “I’m hoping to bring some style and flair into people’s homes.”

Her eclectic designs feature everything from a dynamic monochrome inscription of her fashion label, Mantsho (Scribe), to a print that celebrates local jazz by detailing the Sowetan township houses that are home to this unique subgenre (Township Jazz). Also included are floral prints adorned with strelitzia and accentuated with African design elements (Crane Flower and Zinkwasi), and which represent Mantsho’s feminine lines and texture.

Palesa describes herself as a “lover of things” and orientates her work around her personal passions, yet always with an eye on the past, which is often sewn into her work. “I’m a sentimental person,” she says. “I keep beautiful memories with me and draw from them – that’s what makes my work authentic and makes it feel like it’s rooted in something.”

CRANE FLOWER

297cm. 70% viscose, 30% linen. 20 000 rubs. Preshrunk and double washed. Down-the-roll pattern. Dye-lot variations may occur.

Designer: Palesa Mokubung

CRANE FLOWER in Sketch
hEHUK DESIGN E D IN SOU T H A ACIRF
CRANE FLOWER in Sketch
CRANE FLOWER in Sketch

TOWNSHIP JAZZ

297cm. 70% viscose, 30% linen. 20 000 rubs. Preshrunk and double washed. Down-the-roll pattern. Dye-lot variations may occur.

Designer: Palesa Mokubung hEHUK

TOWNSHIP JAZZ in Coastal TOWNSHIP JAZZ in Sketch TOWNSHIP JAZZ in Sepia TOWNSHIP JAZZ in Tropico
DESIGN E D IN SOU T H A ACIRF
TOWNSHIP JAZZ
TOWNSHIP JAZZ in Sepia
TOWNSHIP JAZZ in Tropico
TOWNSHIP JAZZ in Coastal
TOWNSHIP JAZZ in Sketch

297cm. 70% viscose, 30% linen. 20 000 rubs. Preshrunk and double washed. Down-the-roll pattern. Dye-lot variations may occur.

Designer: Palesa Mokubung

SCRIBE
SCRIBE in Ink
hEHUK DESIGN E D IN SOU T H A ACIRF
SCRIBE in Ink
SCRIBE in Ink

297cm. 70% viscose, 30% linen. 20 000 rubs. Preshrunk and double washed. Down-the-roll pattern. Dye-lot variations may occur.

Designer: Palesa Mokubung

ZINKWAZI
hEHUK DESIGN E D IN SOU T H A ACIRF
ZINKWAZI in Sketch
in
ZINKWAZI
Sketch

IVAN McCARTHY PEENS

Softness, simplicity and serial patterning characterise Ivan McCarthy Peens’s sophisticated design Kitenge, a modern take on the tribal design trend that encapsulates his nuanced approach to minimalism. “I am a minimalist at heart, but there’s room for the style to be softer and warmer, rather than cold and clinical,” says Ivan, a former architect and the founder of Meuble Fine Furniture. For him, “less” can be both minimal and layered – and it’s an idea that he’s executed to artful effect with his contribution to the African Influencers range. By hooking into the global move towards tribal-style décor and tapping into his fascination with serial repetition – “taking one element and repeating it many times, then changing it to see how it can be something totally different” – Ivan has created an abstract rendering of a widely favoured, recognisable motif. “It feels familiar, but doesn’t have a particular intent or association with a specific place,” he says. “That makes it more relatable.”

KITENGE
KITENGE in Clay KITENGE in Coastal KITENGE in Aloe KITENGE in Ink 297cm. 70% viscose, 30% linen. 20 000 rubs. Preshrunk and double washed. Use down the roll or railroaded. Dye-lot variations may occur.
DESIGN E D IN SOU T H A ACIRF
Designer: Ivan McCarthy Peens of Meuble Fine Furniture hEHUK
KITENGE
KITENGE in Ink
KITENGE in Coastal
KITENGE in
Aloe
KITENGE in Clay

KAY ABRAHAMS

Kay Abrahams of Envy & Co brings the drama, glamour and luxury that define the design house to two creations for the African Influencers collection. Mankind and Tankwa are both nature-inspired prints, but with a twist. “Instead of the designs being botanical, we looked at the land and how the organic shapes were formed – that was the inspiration for this range,” she says. “The designs are organic but have a modern feel to them.” Mankind in particular holds special significance, not just because it features Envy & Co’s signature malachite colourway, but because it was designed by the boutique design consultancy’s late creative director, Jaco Janse van Rensburg, who was fascinated by the landscape and resources of Africa. “Envy & Co has always been inspired by nature – not just the fauna and flora, but the minerals too, especially their rawness,” Kay says. “Our designs are elegant and smooth, yet always include a ‘rough’ element to give them texture.”

MANKIND
MANKIND in Coastal MANKIND in Ravine MANKIND in Soil 295cm. 70% viscose, 30% linen. 20 000 rubs. Preshrunk and double washed. Down-the-roll pattern. Dye-lot variations may occur.
DESIGN E D IN SOU T H A ACIRF
Designer: Kay Abrahams of Envy & Co hEHUK
MANKIND in Coastal
MANKIND in Ravine
MANKIND in Soil

297cm. 70% viscose, 30% linen. 20 000 rubs. Preshrunk and double washed. Use railroaded. Dye-lot variations may occur.

Designer: Kay Abrahams of Envy & Co

TANKWA
TANKWA in Sepia
hEHUK DESIGN E D IN SOU T H A ACIRF
TANKWA in Aloe
TANKWA in Aloe
TANKWA in Sepia
TANKWA in Aloe

MARELI VAN ZYL

Seemingly ordinary items often appear in the work of illustrator Mareli van Zyl, who doesn’t need to go far to kickstart her creative process. In fact, simply stepping into her garden opens up a world of watercolour wonder, as shown by her two leaf-themed contributions to the collection, Formation and Scatterling. “I pick up leaves, feathers, anything I find beautiful,” she says. “Often, it’s the intricacy and small details that most people don’t notice that interest me.” For the African Influencers range, she took a different approach in order to achieve a compelling effect with the repeat pattern. “I wanted to elevate the shape and simplicity of the leaves so that I could create a striking arrangement when the formations were put together,” Mareli explains. Using watercolours, she was able to produce designs that impart a sense of nature in motion.

“The medium itself is free,” she says. “Sometimes you don’t have control over it, and that often leads to better paintings.”

SCATTERLING

297cm. 70% viscose, 30% linen. 20 000 rubs. Preshrunk and double washed. Use railroaded. Dye-lot variations may occur.

Designer: Mareli van Zyl

SCATTERLING in Coastal
hEHUK DESIGN E D IN SOU T H A ACIRF
SCATTERLING in Coastal
SCATTERLING
in Coastal

FORMATION

297cm. 70% viscose, 30% linen. 20 000 rubs. Preshrunk and double washed. Down-the-roll pattern. Dye-lot variations may occur.

Designer: Mareli van Zyl

FORMATION in Sepia
hEHUK DESIGN E D IN SOU T H A ACIRF
FORMATION in Sepia
FORMATION in Sepia

WAVECREST

WAVECREST in Coastal WAVECREST in Sepia
hEHUK DESIGN E D IN SOU T H A ACIRF
297cm. 70% viscose, 30% linen. 20 000 rubs. Preshrunk and double washed. Down-the-roll pattern. Dye-lot variations may occur.
WAVECREST
WAVECREST in Coastal
WAVECREST in Sepia
KWELE
KWELE in Coastal KWELE in Sketch KWELE in Tropico
hEHUK DESIGN E D IN SOU T H A ACIRF
297cm. 70% viscose, 30% linen. 20 000 rubs. Preshrunk and double washed. Down-the-roll pattern. Dye-lot variations may occur.
KWELE in Tropico & Coastal
KWELE in
Coastal
KWELE in Sketch
KWELE in Tropico

WESTERN CAPE BELLVILLE

12 Bella Rosa Street, Bellville, 7530 tel +27 21 914 3390

CAPE TOWN

187 Upper Buitenkant Street, Gardens, 8001 tel +27 21 461 7420

CHELSEA VILLAGE, WYNBERG

1 Carr Hill Road, Chelsea Village, Wynberg, 7800 tel +27 21 761 7734

GEORGE

85 Meade Street, George, 6530 tel +27 44 884 1501

SOMERSET WEST

10 Bright Street, Somerset West, 7130 tel +27 21 852 8152

EASTERN CAPE

PORT ELIZABETH

129 Cape Road, Port Elizabeth, 6001 tel +27 41 373 2887

KWAZULU-NATAL

DURBAN

327 Florida Road, Morningside, 4001 tel +27 31 312 0632

UMHLANGA

13 Beacon Rock, 21 Lighthouse Road, Umhlanga, 4320 tel +27 31 561 8505

GAUTENG

KRAMERVILLE

16 Kramer Road, Kramerville, 2090 tel +27 11 262 4108

PARKHURST

74 6th Street, Parkhurst, 2193 tel +27 11 025 8483

FOURWAYS

Shop 5, Showrooms on Leslie, Cnr Leslie and William Nicol Drive, Fourways, 2191 tel +27 10 276 0100

PRETORIA

869 Justice Mahomed Street, Brooklyn, 0011 tel +27 12 346 4331

MPUMALANGA NELSPRUIT

Unit 2, Lifestyle Centre, 6 Amanzi Street, Riverside Park, 1226 tel +27 13 757 0556

FREE STATE BLOEMFONTEIN

11 Brill Street, Westdene, 9301 tel +27 51 430 2673

NAMIBIA WINDHOEK

Unit 2, City Plaza, Sam Nujoma Avenue, Klein Windhoek, 9000 tel +264 61 219 560

DISTRIBUTION CENTRES

MIDRAND

28 De Winnaar Street, Midrand, 1685 tel +27 11 805 3227

STIKLAND

17 Bell Street, Stikland, Bellville, 7530 tel +27 21 948 4764

TRADE ORDERS & ENQUIRIES

orders@hertex.co.za 066 462 8674

Visit us online at hertex.co.za and at Hertex showrooms across South Africa.

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