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MaintainingYourAgreement
Signing a sponsorship contract is the start of a commitment you will be expected to fulfil your agreement with a sponsor. The more pro-active you are in working with your sponsor the more likely they are to work with your group in the future. Honouring your commitment is vital to this, but going the extra mile is a good idea. A thank you letter when the agreement is signed or when money or services are received is a good start, as are pictures of events and examples of sponsor’s money, logos, or donations in action.
StepbyStepGuide
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This guide takes you through the recommended six steps you should follow to obtain sponsorship for your society.
1. Findyoursponsor
The first step is to identify potential sponsors. Think about companies you use regularly, or those to whom you can offer something in return.
2. Introduceyourself
The next step is to introduce your society. The most effective way of doing this is to send an email, including a proposal detailing who you are and what you are after. Make sure it stands out. It’s imperative to use correct grammar and good English. If you want help with this, let us know.
3. Prepareyourproposalandtalktous
Remember to keep your proposal simple and realistic, as this is just an introduction after all. Get in touch with the activities team, we will check your proposal and your potential sponsor to ensure that your plans do not break any SU rules or put unnecessary strain on your society.
4. Discusswiththesponsors
Once you’ve been given the green light by us, the next step is to discuss your proposal with your sponsors. You want to give yourself the chance to discuss other options that may not have been considered in your original proposal. Make sure you are happy with both what the sponsor is offering you and what your society is offering them in return. There is room for negotiation here – don’t accept anything more or less than what you want.
5. Completethesponsorshipagreement
Fill in the sponsorship agreement detailing all you have agreed when meeting with the sponsor. It’s important that you include as much detail as possible in case there are any later issues with your sponsorship.
