ELnasr brand guideline
ELnasr barnd guidlines
Junior Project I
make it simple
elnasr barnd guidline
Content
BRAND SIGNATURE TYPEFACE CORPORATE COLORS BUSINESS SYSTEMS OUTDOOR AD. SYSTEM
page 2
brand signature
page 3
Logo negative
page 4
geometric analysis
page 5
Logo ratios
2/3
1/3
1/2
1/2
page 6
Logo placing
front
back
page 7
Don’ts
Logo opaicty
25%
page 8
typrface
page 9
corporate colors
c= 100% m= 100% y= 100% k= 100%
SPECIAL COLOR silver
page 10
stationary usage 26.5 cm 12.5 cm 1 cm
13 cm
12 cm
12 cm
page 11
stationary usage
22 cm
11 cm
22 cm
11 cm page 12
Paper correspondence
page 13
page 14
5%
95%
outdoor ad. system
page 15
OUTDOOR AD.
90%
95%
10%
5%
outdoor & billboards
logo
info___________________________________________________________ ________________________________________________________________
Photos used in ads. As follows: -close shots and cropped photos. -Colors black, gray and sliver cars. -Environments: modern and elegant. -Models: “B class� with formal outfits.
page 16
Logo postioning in ads.
page 17
Logo postioning in ads.
1
2
1
in case colored or dark background, black field will be removed.
2 page 18
make it simple