2016
DESIGN PORTFOLIO
A design portfolio by Heshvin Vasu
A design portfolio by
HESHVIN VASU
I’m Heshvin Vasudevan, a multidisciplinary graphic designer based in Kuala Lumpur who is passionate about creating and making things. This includes design, film photography, cooking, woodworking & many more that I’m yet to discover.
This passion forces me to take extra time to consider my options to come up with a solution that not only cuts through the noise but takes a refreshingly simple approach. Distilling down ideas until it becomes pungent enough to create engaging experiences with high level of quality, is something I endlessly strive for. I am always happy and ready to jump on a new brief with a positive attitude of getting to the heart of it.
heshvin.vasu@gmail.com
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Sunway Pals is a single card loyalty programme that rewards points & other special privileges on all spending, from participating 470 merchants and selected Sunway businesses. Since its inception, the loyalty programme did not get the attention it desired. Many customers did not see the vast benefit of the Sunway Pals card. With that, Sunway Pals required a rebranding for the ultimate purpose of reintroducing the loyalty programme to their customers.
HELIOS
SUNWAY LOYALTY PROGRAM
And we introduced Helios.
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ABOUT Helios replaced Sunway Pals one-card-serves-all approach with a new 5-card system based on the 5 target market that Sunway already appealed to. A Greek approach was chosen for its look and feel as Sunway is known to introduce mythical concepts in their branding. With that, a brief study was done on Greek designs that led to a visual direction of using repetitive patterns as anchors for the direction. The patterns were conceived using elements of the Greek character it embellished. Custom typography was created to match and enhance the Greek look and feel.
MOODBOARD
Helios - Sunway Loyalty Programme
2015
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LOGO DESIGN 1
2
3
4
5
1
GAIA - Tourist Card
2
APOLLO - Basic Card
3
ATHENA - Silver Card
4
PHAETON - Gold Card
5
ZEUS - Platinum Card
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PATTERN DESIGN
Gaia was the creator and
Apollo has been variously
Athena is the goddess
giver of birth to the
recognized as a god of music,
of strength, war strategy,
Earth and all the Universe
the sun and light, and more
the arts, crafts
Phaeton was a young son
Zeus, the sky and thunder
of Helios and Klymene
god ruled as king of the
who begged his father
gods of Mount Olympus
to let him drive the chariot of the sun.
Helios - Sunway Loyalty Programme
2015
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CARD DESIGN
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Aries Telecoms is a stellar networking solution that empowers synergistic relationships by providing high-speed connectivity - an organisation that fosters a culture of innovation with
A NETWORKING SOLUTION
ARIES TELECOM
the sole intent of accelerating life.
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ABOUT Networking the future set the stage for the branding exercise. The idea is to latch onto the concept of space and light as a way to represent the Aries brand. We drew inspiration from stars, star maps, constellations and space to come up with a visual direction. A customised logotype was created to imbue a sense of technology and innovation.
LOGO
4x
x 2x
Aries Telecoms - A Networking Solution
2015
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The constellation graphic system, provides a flexible and unique series of templates to ensure a uniformed look and feel for all Aries Telecoms applications.
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1
2
Aries Telecoms - A Networking Solution
2015
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3
4
1
Business Card
2
Bunting
3
Corporate Poster
4
Identity Guidelines
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Experience a space where the excitingly delectable elements of the prestigious Damansara Heights is distilled and enhanced for your refined pleasure. With every detail catered to your discerning palate, savour the richly deep and astute essence that is embodied in this high-end gourmet and retail complex. With both local and international brands, satisfy your epicurean needs and more with a myriad of shops and retail outlets. It is a splash of vigour where lifestyle meets leisure, tantalising
DC MALL
A TASTE OF LIFE AT THE TOP
the senses with both quality and variety.
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ABOUT The architectural concept of DC Mall was done to represent the natural state of Damansara Heights, the river and the lush greenary. Each floor was a designated part of that ecosystem. Using that as a base, patterns were created to further carry that idea into the branding.
MOODBOARD
DC Mall - A Taste of Life At The Top
2014
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Combination Pattern based on of all 3 shapes
Floor 3 - Triangle based on shape of tree canopies
Floor 2 - Square based on wood grains
Floor 1 - Circle based on bubbles
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1
1
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1
1
Print Ad Concepts
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Auto Bavaria is the biggest retail and service organization of BMW, MINI and Motorrad in Malaysia. Established since 1988, 2013 was Auto Bavaria’s 25th Anniversary. A roll out campaign was put into place to push the
25TH ANNIVERSARY CAMPAIGN
AUTO BAVARIA
idea of Auto Bavaria - We Go The Distance.
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1
1
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2
Auto Bavaria - 25th Anniversary Campaign
2013
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4
1
Print Ads
2
Website
3
In-Store Setup
4
Billboard
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Damansara City is an integrated development being the first of its kind in Damansara Heights to offer two luxury high-rise residences consisting of 370 units, matching Grade A office towers, a high end gourmet and retail complex and a unique 5-star international hotel by Clermont. At Damansara City, you will experience the unique fusion of diverging ideas into a single embodiment of elegance as we bring you the very best Damansara Heights has
DAMANSARA CITY WEBSITE
to offer – making your life ever more beautiful.
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PAGE NAVIGATION
Top
Left
Right
Bottom
Damansara City Website
2014
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WIREFRAME
1
2
3.a
3.b
3.c
4
4.b
4.c
5
5.b
6
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The UI was designed to give the user a quick glimpse of the many facets of Damansara City to instill the concept of an intergrated development by simply scrolling down. Additional information of the section would be available in the sub pages.
This was one of the exciting projects done during my tenure at Ganforhire. A Deepavali campaign, “An Enlightened Deepavali�, aimed to celebrate the spirit of good overcoming evil through knowledge, wisdom and courage. Three personalities were chosen based on the causes and sacrifices they fought for. Nelson Mandela who fought the apartheid courageously, Mahatma Gandhi and his quest for independence through peace & Malala Yousafzai who stood up for her right to learn. We created kolam portraits of these personalities over the course of 3 days, 1 portrait a day using a total of 6kg of
AN ENLIGHTENED DEEPAVALI
GANFORHIRE
coloured rice for the series.
COURAGE OVER FEAR This year, let us embody the heroes that have invariably stood up against the forces of evil. The audacity to face fear with valour and determination is a virtue we must forever uphold. Only then can the light of good overcome the darkness.
Wishing You An Enlightened Deepavali
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LOVE OVER HATE This year, let us embody the heroes that have invariably stood up against the forces of evil. The audacity to face fear with valour and determination is a virtue we must forever uphold. Only then can the light of good overcome the darkness.
Wishing You An Enlightened Deepavali
Ganforhire - An Enlightened Deepavali
2014
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KNOWLEDGE OVER IGNORANCE This year, let us embody the heroes that have invariably stood up against the forces of evil. The audacity to face fear with valour and determination is a virtue we must forever uphold. Only then can the light of good overcome the darkness.
Wishing You An Enlightened Deepavali
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This is one of the exciting projects I had to accomplish in my final years of college. The objective was to create a book that had an interesting subject in a particular country. It was not restricted to anything at all. It could be something as simple as food, festivals or something complicated
THE STREET IS OUR CANVAS
such as ladyboys or religion.
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Graffiti was my chosen subject to promote Malaysia. The street is our canvas was the title as the contents of this book was made up mostly of graffiti artist’s thoughts on graffiti in Malaysia, as an artform and also on a more personal note, why do they do what they do. The idea of the book came about as I got to learn and understand these artist. They looked like a regular joe, a simple person and has a day job (black cover) but the perception takes a drastic change when you give them a spray can. A array striking colours bursts out of their personalities onto the empty wall.
The Street Is Our Canvas
2012
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A collection of some of the logos I have done for
2012 - 2015
LOGOFOLIO
clients at work or for my freelance clients.
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heshvin.vasu@gmail.com
+60 16 360 0706