Eye on CSR
Diageo NI - At The Heart Of The Community
Claire Hutchinson, Corporate Relations Manager at Diageo Nl, with Sharon Thorpe from the Springboard Charity and Nicola O’Hare, Guinness Learning for Life programme participant.
Diageo is an integral part of the community in Northern Ireland both as a major exporter and employer and is best known for a wide range of brands including Guinness, Harp, Hop House 13, Rockshore, Smithwick’s, Baileys, Johnnie Walker, Smirnoff, Gordons and Tanqueray.
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mploying over 320 people across three sites in Northern Ireland, the company’s footprint includes a beer packaging plant in East Belfast, the Baileys global supply facility at Mallusk and corporate headquarters in Belfast city centre.
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In November 2020, Diageo launched ‘Society 2030: Spirit of Progress,’ a 10-year action plan to help create a more inclusive and sustainable world. The plan includes a range of bold and ambitious goals designed to make a positive impact in the ‘Decade of Action’ to 2030.
Building on a long track-record of Environmental, Social, and Governance (ESG) progress globally, Diageo is focusing its action over the next ten years in three core areas, carefully selected to align with the United Nations Sustainable Development Goals.
Promoting positive drinking We want to change the way the world drinks for the better
by celebrating moderation and continuing to address alcoholrelated harm, expanding our programmes that tackle underage drinking, drinkdriving and binge drinking. No amount of underage drinking is safe, which is why by 2030 we will educate over 10 million people on the dangers of drinking underage through SMASHED, our award-winning alcohol education programme. SMASHED has returned to in-person performances in schools throughout Northern Ireland throughout March and April 2022 and will be delivered to 10,000 students this year
