Eye on Marketing
Mailsync – How Local Companies Are Gaining A Marketing Edge Last month, we met with John Pierce & Chris Baird, and gained an insight into how RW Pierce providing clients advantage with its Mailsync service. In this edition, we take a closer look at how two local organisations are putting the service to good use...
Shane Lilly - Codec
C Chris Mackey - Mackey Opticians
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ackey Opticians are Northern Ireland’s largest independent optometrists and still a family run business. Christopher Mackey, the group’s Financial Director, explains that the Mackey philosophy is to provide tailored high quality optical care. “Although we use multiple channels to engage with our patients, posted appointment reminders generate the appointment bookings at our 13 practices. For years, we generated these letters in-house – our Practice Management System simplified this process, but the whole process was still taking several hours each day. “Mailsync promised that they could save us time, so we took Mailsync for a test drive. We needed to standardise the layout of our
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different letter templates to ensure compatibility and then install special print driver software. “Now, it takes us minutes to generate and upload appointment letters to Mailsync each day and RW Pierce does the rest. We can check progress in the Mailsync portal at any time. “Our staff love it because printing and posting letters was a bit of a chore, and a time consuming one at that. I love it because we are spending more time being the best for our patients.”
odec is an Irish, full-stack IT solutions consultancy, headquartered in Dublin but with offices in Galway, Cork and Belfast. Shane Lilly (Practice Leader of the Dynamics 365 team) tells of the firm’s experience with MailSync. “We empower businesses in the public and private sectors by making technology changes work for them. Over the past 10 years, our achievements have received both Microsoft and Oracle award recognition. “One of our solutions is the Azure based CRM system used by the two organisations licenced to issue EU Model Parking Permits here in Ireland. “Both issuing organisations were using Mailsync to generate off-line permit reminder letters and application letters. We became involved when integration (between CRM & Mailsync) was required.” “Previously, RW Pierce had integrated with our CRM for Permit Production, using Web Services technology, so we understood their technical capability. “After scoping possible solutions, stakeholders agreed on Mailsync’s
SFTP transfer facility, as it was already available and offered the fastest & most cost effective upgrade path. “The process involves a scheduled talk to SFTP transfer XML data to RW Pierce at specific times. In return, RW Pierce send XML data containing the printing/ posting timestamps for each letter, to the Azure system.” “Integration with Mailsync was quick and easy. In the CRM, users can see confirmation of mailing/e-mailing. And, for compliance, stakeholders have full audit trail of all posted/e-mail sent through the Mailsync portal. “It just worked, my customers are happy…. Which makes me happy.”
If your mailing equipment is reaching end of life, a chat with RW Pierce could be time well spent. Mailsync normally maintains/reduces postage costs, while avoiding the need for capital re-investment. Smart business sense.
