D E S I G N
eo Y on e ry e a h C
P O R T F O L l O
D E S I G N
Chaer yeon Yeo
P O R T F O L I O
I N T R O
P O S T E R S
pg. 8
pg. 12
S T A M P
pg. 50
P A C K A G I N G
pg. 60
B O O K S &
B O O K P L A T E
pg. 76
I D E N T I T I E S
pg. 100
I N T R O
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Design Portfolio
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Intro
Special thanks goes to the people who taught me to become a great graphic designer.
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Design Portfolio
Basic Graphic Design Shawn Hasto Typography John Kudos Visual Literacy Richard Wilde Design Principles Judith Wilde Drawing John Ruggeri Designer’s Image Viktor Koen
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Design Portfolio
P O S T E R S
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Posters
Independent Movie Posters Basic Graphic Design
Proposal
For this assignment, I chose John Cassavetes’s “Faces”. Characters in his movie are focused on human soul rather than the setting or visuals. Visual motifs and distorted type were used in this project to present character’s real emotions. The process of creating this posters are done with only using hand.
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Design Portfolio
Proposal
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Process
Posters
J O H N C A S S AV E T E S
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Design Portfolio
F A C E S
FA C E S
F A C E S J O H N C A S S AV E T E S
S E C A F F A C E S Process
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Final
Posters
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Design Portfolio
Final
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Close - up
Posters
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Design Portfolio
Close - up
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Final
Posters
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Design Portfolio
Final
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Posters
Materials with Type Poster Typography
Proposal
For this assignment, I created “struggle� typography using materials that are found in our every day lives. Many things were changed since the beginning through the experiments of different forms of shapes and compositions. This poster was completed by hands only.
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Design Portfolio
Proposal
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Process
Posters
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Design Portfolio
Process
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Posters
Architect Poster Basic Graphic Design
Proposal
This project was given to create two posters that each of them are representing a conflicting style and a complimentary style of the architect. My chosen architect, Zaha Hadid, is known as the queen of the lines and curves. After studying Zaha’s works, I applied her color pallete and futuristic styles into my posters.
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Design Portfolio
Proposal
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Posters
Process
Complimentary
Opposing / Conflicting
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Design Portfolio
Process
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Posers
Final
Opposing/ Conflicting
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Design Portfolio
Complimentary
Final
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Posters
Design 101 Poster Design Principles
Proposal
This poster is shows the study of 101 different compositions of pomergranate. I used black in the background to add more contrast and richness to the compositions.
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Design Portfolio
Proposal
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Process
Posters
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Design Portfolio
Process
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Final
Posters
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Design Portfolio
Final
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Posters
Map Problem Poster Design Principles
Proposal
This assignmnet is a personal map plotting my daily route from where I live to school. At the same time, it shows my world. Top left reveals the outside world (external life) and bottom right represents my home (internal life). The element between these two world is a bridge, the connection of the two environments.
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Design Portfolio
Proposal
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Close - up
Posters
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Design Portfolio
Close - up
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Posters
Designers as Authors Poster Typography
Proposal
Selections I made fort his poster were primarily focused to capture people’s eyes in order to maximize the number of people who actually read the information on the poster.
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Design Portfolio
Proposal
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Final
Posters
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Design Portfolio
Final
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Design Portfolio
S T A M P S
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Stamp
Postage Stamp Design Typography
Proposal
This postage stamp is composed of fine line drawings. This design focuses on the mixture of serif and san- serif typography.
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Design Portfolio
Proposal
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Process
Stamp
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Design Portfolio
Process
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Final
Stamp
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Design Portfolio
Final
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Design Portfolio
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P A C K A G I N G
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Packaging
Sinfonietta LP Design
Proposal
Basic Graphic Design Leos Janacek’s Sinfonietta is classical work for large orchestra dedicated to the Szech Army. It is intended to express the soul of contempoary free man and his spiritual beauty and joy, strength, courage and determination to fight for victory. I examined how words, type, and image can work together to create a piece of design to accompany music. As my final design, I chose an abstract painting to reveal the melody and harmony of the music. I used die- cut method to reveal moments from each pieces.
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Design Portfolio
Proposal
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Process
Packaging
Front Cover
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Design Portfolio
Process
Back cover close - up
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Packaging
Final
Front Cover (Die - cut)
Back Cover (Die - cut)
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Design Portfolio
Front Sleeve Final
Back Sleeve
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Close- up
Packaging
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Design Portfolio
Close - up
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Close- up
Packaging
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Design Portfolio
Close- up
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Packaging
Lightbulb Packaging Design Typography
Proposal
For this assignment, I applied two themes: vintage and quiet. Pencil drawing was used for the lightbulb to present vintage feel. I kept typography light and simple, but paid close attention to the type settings.
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Design Portfolio
Proposal
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Final
Packaging
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Design Portfolio
Final
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Design Portfolio
B O O K S &
B O O K P L A T E
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Books & Bookplate
Typographic Book Cover Design Typography
Proposal
This is a book cover of “Alice in Wonderland”, my favorite story of all time. The story itself has playful and mysterical feel. I chose “playing cards” as my design theme to hint the audience about the story.
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Design Portfolio
Proposal
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Process
Books & Bookplate
Original Concept
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on
Design Portfolio
e n s h e fi r s t v i s i t e d m a g i c a l U n d e r l a n d,
dw ith h er frie n d s t h e M a d H a t t e r, t h e
W
DER N O
LAND
C h e s h i r e Cat and others,
Process
“But I don’t want to go among mad people," Alice remarked. "Oh, you can’t help that," said the Cat: "we’re all mad here. I’m mad. You’re mad." "How do you know I’m mad?" said Alice. "You must be," said the Cat, "or you wouldn’t have come here.” - Lewis Carroll, Alice in Wonderland
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Final
Books & Bookplate
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Design Portfolio
Final
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Books & Bookplate
Miranda July’s Book Cover Design Basic Graphic Design
Proposal
I designed book covers for the three short stories that interested me the most from “No One Here Belongs More Than You” written by Miranda July. The designs capture each story’s main theme and the purpose of the author.
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Proposal
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Process
Books & Bookplate
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Design Portfolio
Process
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Final
Books & Bookplate
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Design Portfolio
Final
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Final
Books & Bookplate
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Design Portfolio
Fianl
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Final
Books & Bookplate
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Design Portfolio
Final
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Books & Bookplate
Ex- Libris Design Designer’s Image
Proposal
Ex- Libris is a bookplate inscribed to show the name of the book’s owner. This work shows about myself reaching into the bigger world. The small fish represents myself whereas the shark represents the “bigger world”.
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Design Portfolio
Proposal
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Books & Bookplate
Process
Week 1
EX LIBRIS chaeryeon Yeo
Week 2
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Design Portfolio
EX LIBRIS chaeryeon Yeo
Week 3
Process
chaeryeon Yeo
EX LIBRIS
Week 4
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Final
Books & Bookplate
Originial Concept
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Design Portfolio
CHAERYEON YEO EX LIBRIS
Final
Final Graphic Version
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I D E N T I T I E S
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Design Portfolio
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Identities
Architect Identity Project Basic Graphic Design
Proposal
I exectued this assignment after studying her styles and common shapes that she applies to her works. Overall, I chose black to represent intensive and dynamic art styles of Zaha Hadid. In addition, I chose sky blue and purple into the businesscards. Sky blue was chosen to capture the essence of the sky that she usually harmonizes with her architectures. Pastel purple shows Hadid’s femininity.
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Proposal
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Identities
Process
Mood Board
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Design Portfolio
ZA H
D
I
H
D
D
A
ID
Solutions Process
H
A
H
A
A
A
Z
A
H
D Z A H
A I
Final Logo
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D
Final
Identities
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Design Portfolio
Final
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Final
Identities
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Design Portfolio
Final
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Final
Identities
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Design Portfolio
Final
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Identities
Designing a Typeface Typography
Proposal
I decided to create a custom typeface for the company “Aqua Creations�, a lighting and furniture store. This store is themed by the Japanese and Israel art styles. Most of their products are inspired by the sea amones that contain fine curves and lines. I applied this visual motifs into my typeface design.
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Proposal
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Identities
Process
Mood Board
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Design Portfolio
Process
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Process
Identities
Week 1 Rough vector sketch with double lines
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Design Portfolio
Process
Week 2 & 3 Further solutions with single line
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Final
Identities
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Design Portfolio
Current Logo
Final
Final Logo
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Final
Identities
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Design Portfolio
Final
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Final
Identities
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Design Portfolio
Final
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Close- up
Identities
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Design Portfolio
Close- up
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T H A N K Y O U
Chaer yeon Yeo