The Benefits

For us to bring stories of innovation and successes from within the studio and publish them externally, we need help FROM the studio teams. That’s where you come in! You know the trends, innovations, lingo, and general goings-on in the AEC industry, and we want your input and expertise to help craft these stories! Plus, getting involved can help you, too!

Creating content is great for helping you:

• Build your name recognition internally/ externally

• Build + establish authority in your area of expertise

• Develop/ show your skills beyond your everyday role

• Build a portfolio for the future

It also helps HFA build a company culture that guides our clients, a win-win for all involved!

Expectations

There might be some misconception that you need to write like Shakespeare to get published on, say, our blog. We want you to contribute in ways that best suit your talents. That could mean creating a video, infographic, presentations, sharing data you’ve researched, or sticking with the written blog post we all know and love.

We get it – this sounds like a lot. The good news is our team not only wants to help you author and publish content, but we want to make it as easy as possible.

Here are some of the ways the Brand Team can help:

• Creating outlines

• Revising drafts and providing feedback

• Ghostwriting (writing from an outline you provide)

• Shooting and editing video content

• Creating visuals that support your content

• Packaging and sharing it with the world

READY TO GET STARTED?

Got a great idea for an article? Need help honing a piece you’re already working on? Or just want to get involved further?

Reach out to the brand team at brand@hfa-ae.com or contact Eric Bruton or Ashley Hayre directly through Teams or email.

Eric Bruton Marketing Strategist eric.bruton@hfa-ae.com

Ashley Hayre Copywriter ashley.hayre@hfa-ae.com