BRAND BOOK JUNE 2016
These guidelines will help de ne the visual identity of Geniecast. This book defines the use of Geniecast brand elements across all internal and external applications.
MISSION Our Mission is to transform the way the world connects people, ideas and inspiration.
VISION We aspire to initiate positive change in organizations and in people’s lives by making content and conversations accessible to everyone.
BRAND PROMISE At Geniecast, we strive to offer human-centric client services through great people and clever technology, one transaction at a time. From a warm welcome to individualized attention, we engage with you, one connection at a PLUS | ONE time. and, when you least expect it, we plan to surprise you with an extra touch, one experience at a time. We call it Plus-one Service, and it’s what we do.
4
GENIECAST PROFILE
Geniecast is transforming the way the world connects people, ideas and inspiration. We are the curators, producers and distributors of the world’s largest online marketplace of thought leaders, athletes, speakers, celebrities, consultants and more — all available via two-way, live video broadcast. Join us in the quest to inspire, lead and evolve
5
Geniecast
Our Story
OUR STORY Big problems give rise to even bigger ideas. Imagine securing a world-class speaker to deliver a riveting keynote to your audience — the guy everyone wants. Before you can finish your celebration, that expert runs into some legal troubles, and gets locked up in his house with an ankle bracelet. How do you make an expert appear on your stage as he’s sitting at home, caged by fancy ankle jewelry? This dilemma was the spark that ignited the Geniecast dream. The speaker was Julian assange, of WikiLeaks fame, and our founding leadership team lived this story. Our Founder was the event producer, and key members of our leadership team were involved in the organization hosting the event.The solution was ahead of its time — make the speaker appear viatwo-way video broadcast. The event was so successful that the organization repeated the format as a way to book the speakers no one else could get.
Julian assange, Prominent Political Prisoner aung San Suu Kyi, and Children’s-Rights activist Malala yousafzai captivated audiences of 1000s — without even being in the room
6
Geniecast
Our Story
Now Geniecast is bringing thought leadership and one-of-a-kind experiences to everyone. See, hear and interact with the world’s most intelligent, charismatic leaders. or book a change expert to take your organization to new heights. Geniecast makes it happen — Anyone, Anywhere, Anytime.
7
Geniecast
Brand Values
BRAND VALUES
8
Geniecast
Brand Values
Kaizen. Today we find a way to be better than we were yesterday.
Think Big. We will innovate to change the world.
Operate with integrity. How we achieve is as important as what we achieve.
Do what you dig, and have fun.
Be relevant. We answer the questions people are asking.
Deliver flawlessly. We sweat the details.
On purpose with purpose. We speak our minds, say what we mean and mean what we say. 9
Geniecast
Brand Voice
BRAND VOICE
The Geniecast voice is friendly and fun. We aspire to inspire our friends, Clients, Partners, prospects and Genies to feel the magic of the Geniecast experience, while understanding that we are rmly rooted in our Brand Mission, Values and Promise. These identity statements communicate this balance:
We are SMART but not elitist. We are SPIRITED but not reckless. We are EDGY but not uptight. We are CLEVER but not deceptive. We are WITTY but not ungrounded. We are FRESH but not inexperienced. We are COOL but not trivial. We are GLOBAL but not anonymous. We are RELEVANT but not commonplace.
10
Geniecast
Brand Voice
BRAND VOICE
Use active voice and not passive. • Active: Your Genie shares thought leadership with your team.
•
Passive: Thought leadership is shared with your team by your Genie.
Be conversational. • Conversational: Here’s an idea — kick off of your annualmeeting with a magician. Inspire your team to make magic happen.
•
Not conversational: According to research, beginning your event with an ice breaker will generally promote higher engagement levels and, ultimately, better results.
Use first and second person. Avoid third person like the plague. • First person: We’re here to help you book that Genie. • Second person: You ready to book that Genie? • Third person: People book Genies.
11
Geniecast
Audiences We Serve - Clients
AUDIENCES WE SERVE CLIENTS The organizations and individuals who engage Genies for insights, expertise and entertainment.
ProBleMs we solVe for clients •
Affordable access to thought leadership to initiate change or solve problems.
•
Access to affordable follow-up sessions to in-person appearances.
•
Elimination of the need to gather a team in one location to benefit from a speaker’s insights.
•
Ability to access more or different content with the same budget.
•
One-stop shop that streamlines the shopping experience.
12
Geniecast
Audiences We Serve - Genies
AUDIENCES WE SERVE GENIES The thought leaders, experts, speakers, celebrities, entertainers and personalities who comprise our content marketplace.
ProBleMs we solVe for GENIES •
More income • New audiences • New revenue streams
•
Amplification of their brand, ideas and messaging
•
More ef cient delivery of their services • Less time on the road • More time at home with family • More convenient
13
Geniecast
Messaging: Business Audience
MESSAGING: BUSINESS AUDIENCE CONCEPTS •
Elevate
•
Inspire
•
Invigorate
Book the best minds and get answers.
•
Experience
Evolve. Constantly. Only with Geniecast.
•
Connect
Because you don’t have all the answers. And we know who does.
•
Engage
Connect, converse and transform. Reimagine: The best minds are with you.
•
Interact
•
Enlighten
•
Access
14
Geniecast
Messaging: Customer Audience
Messaging: CUSTOMER Audience CONCEPTS
15
Geniecast
Genie Speak
GENIE SPEAK RULES FOR USAGE Geniecast may be followed by descriptions like Prime or Black for specific products or divisions. Treat the word Geniecast with formality: •
Capitalize the G but not the C, as in Geniecast.
•
Do not make Geniecast possessive. Instead of using “Geniecast’s Team,” use “the Geniecast Team.”
GENIECAST TERMS •
Cast: a two-way video broadcast produced by Geniecast,
•
casting: the Geniecast branded term for connecting via two-
•
Castmember (or Participant): a person who attends a Cast
•
Event: a two-way video broadcast produced by Geniecast
•
Genie: the experts, thought leaders, celebrities, entertainers
with fewer than 200 participants
way video
is a Castmember or Participant, but never an attendee
with more than 200 Participants
and personalities who provide our programs and content
16
Geniecast
Genie Speak
GENIE SPEAK UTTER THESE WORDS AT YOUR OWN RISK •
W3bin@r: We don’t do w3bin@rs. It’s kind of a dirty word around here.
•
Zoom: Zoom is our preferred broadcasting platform, but let’s keep that our secret. Truth is, Geniecast can produce an event with any two-way broadcasting software. Zoom is what we use today, but that could change tomorrow.
STYLE GUIDE The AP Stylebook is our governing style guide. We can break the rules, but only with purpose and consistency. our deviations from AP Style are documented below.
Words to Capitalize (always)
Geniecast, Cast, Castmember, Genie, Team, Client, Internet
Numbers
AP recommends spelling out numerals between zero and nine, and using digits for 10 and above (see what we did there?). But, we reserve the right to use digits in ne print and big paragraphs of important informa- tion. Choose to use break the rule only when doing so allows the digits to stand out more in a paragraph.
AM and PM
AP recommends a.m. and p.m. but the extra characters take up tons of space. Use am and pm instead, unless there’s a chance of confusing 1 am with I am. 17
18
IDENTITY ELEMENTS
19
Identity Elements
The Logo
The logo The logo is a combination of three things: the three bars of a Wi-Fi icon, an eyeball to signify one-to-one / face-to-face connection and fire to represent the Genie.
LOGO WITHOUT TAGLINE The logo without the tagline can be used when limited on space.
TAGLINE The tagline is written in Arial Italic and can be used anywhere seperately wherever this phrase is used example, brochures, articles etc.
TM SYMBOL Always use the TM symbol with the logo.
TM SYMBOL The flame can be used as a dEsign element onLY for various means of communication. It can not be used in place of a logo. 20
Identity Elements
The Logo
LOGO SIZE The minimum size of the logo should only be 1”. It can be scaled up to any size that is needed.
1” Eliminate the tagline when it is illegible
X/2
X/2
X
X/2 X/2
Exclusion Zone An exclusion zone is an area of clear space that surrounds the logo. Text and / or other images should not be present in the exclusion zone — this ensures that the logo is used with appropriate formality. The exclusion zone is half the height of the logo on all sides. 21
Identity Elements
Color Palette
Color Palette The Geniecast color scheme is orange, grey and white. Use orange for headings, emphasis in body text and links.
#F58220
#444444
#CCCCCC
C=0 M = 60 Y = 100 K=0
C = 67 M = 60 Y = 59 K = 44
C = 19 M = 15 Y = 16 K=0
#F2F3F4
#FFFFFF
C= 4 M= 2 Y =2 K= 0
C=0 M= 0 Y=0 K= 0
22
Identity Elements
Typography
TYPOGRAPHY The font used for Geniecast is the Montserrat family. Arial can be used for body. The font used in the Geniecast logo is Dsari.
Heading Fonts:
Montserrat Black Montserrat Extra Bold Montserrat Bold
Sub Heading Fonts:
Montserrat Semi Bold
Body Fonts:
Montserrat Regular Montserrat Light Montserrat Ultra Light Arial Regular
The name of the website must always be wriiten in Arial Italic on all forms of communication with a capital ‘G’ preferably with the brand color orange as shown here: Geniecast.com
23
Identity Elements
Logo Variations
logo VARIATIONS These are some of the ways the logo can be used on various forms of communication making sure to follow the color palette and keeping consistency in design. Black and white logo can be used for single color printing.
TM
24
Identity Elements
Logo Variations
LOGO VARIATIONS Horizonatal version of the logo may be used when needed with or without tagline.
Logo without the tagline can be used when limited on space.
OR
25
Identity Elements
Logo Don’ts
logo DON’ts Do not misuse the logo as it can affect the integrity and identity of the brand.
Don’t rotate the logo.
Don’t stretch out the logo.
Don’t use colors apart from the ones of the brand.
Don’t outline the logo.
Don’t use colored orange logo on orange background.
Don’t use colors apart from the ones of the brand.
Don’t use the logo in a color that is not in the brand book.
Don’t use logo on a busy photograph.
Don’t use abbreviations in the logo 26
27
Identity Elements
Genies in Design
GENIes in Design The photographs of the Genies can be used in a colored or black and white collage for design purposes.Here are a few examples of the ways the collage has been used:
Wall Signage 28
Identity Elements
Genies in Design
GENIes in Design
Email Banner
29
Identity Elements
The Flame
The flame The flame from the logo can be used as an independent design element.
You can either keep the logo whole or just use the fire element for design. It can also be scaled up to any size and cropped when needed.
OR
DO NOT break the logo as shown below:
30
Identity Elements
The Flame
The Flame A few color variations of the flame with the brand colors.
31
Identity Elements
The Flame
The flame Here are a few examples of how the flame has been used. It can also be incorporated with the photographs of the Genies in Black and White.
Notebook Cover and Back
Conference Room Signage
32
Identity Elements
The Flame
The Flame
Experts Weigh in: The Secrets to World-Class
Customer Service
33
Identity Elements
Infographics
ICONOGRAPHY Icons can be used where there is a lot of information. For example in infographics, websites, brochures, email banners etc. The icons should be placed inside a circle to follow the brand guidelines.
LOG IN
34
Identity Elements
Infographics
ICONOGRAPHY Infographics example using icons and a number sequence for easy readability.
CAST CHECKLIST
1
Audio Audio A microphone and speakers.
2
Video A webcam.
3
5
Internet and Speed Internet Speed Audio & Internet: A hardline (Ethernet) connection is best and highly recommended. But a strong Wi-Fi connection is acceptable. Speed An Internet download/upload speed of 15 Mbps is highly recommended, and the minimum speed required is 1.2 Mbps.
Operating System Windows 10, 8.1, 8, 7, Vista with SP1 or later, or XP with SP3 or later. Mac OS X 10.6.8/Snow Leopard or later.
4
Supporting Browsers Windows: Internet Explorer 7+. Firefox, Chrome, Safari5+ Mac: Firefox, Chrome, Safari5+
Geniecast.com
35
36
CORPORATE APPLICATIONS
37
Corporate Applications
Letterhead Design
STATIONERY Design Letterhead: This is the MS Word letterhead template that is to be used for all official correspondence. The page is US letter (8.5”x11”) size. The Body Font used should be arial and Type Size should be 12.
1.875”
555 Washington Ave. Suite 400 St Louis, MO 63101 877-77-GENIE
Geniecast.com
1.25”
1.25”
Montserrat Light Point Size 8.5 K=90 Arial Italic Point Size 10 C=60 M=100
1.25” 38
Corporate Applications
Letterhead Design
STATIONERY Design
555 Washington Ave. Suite 400 St Louis, MO 63101 877-77-GENIE
Geniecast.com
39
Corporate Applications
Envelope Design
STATIONERY Design Envelope: This is the design for the envelope. Dimensions are 9.5”x4”
555 Washington Ave. Suite 400 St Louis, MO 63101 877-77-GENIE
Geniecast.com
0.5”
9.5”
4”
0.5” Montserrat Light Point Size 9 K=90 555 Washington Ave. Suite 400 St Louis, MO 63101 877-77-GENIE
0.5”
Geniecast.com
Arial Italic Point Size 10 C=60 M=100 40
Corporate Applications
Envelope Design
STATIONERY Design
41
Corporate Applications
Grid Layout
Grid Layout for Articles Use a 2 column grid for letter size (8.5”x11”) articles with 0.5” margin all around. Always inclue the Geniecast logo and website URL on every page. Below is an example of a Blog Post in PDF.
42
Corporate Applications
Grid Layout
Grid Layout for More information Use a 4 column grid for letter size (8.5”x11”) design with 0.5” margin all around when there is more information.
LIVE TWO-WAY VIDEO BROADCAST EVENTSERIES. Idea JamI
nnovators
Blazing Innovation
Innovation Thought Leadership
April 28, 2016 5:30 pm ET
May 9, 2016 10:30 am ET
May 11, 2016 1:00 pm ET
May 13, 2016 1:00 pm ET
Presenter:
Presenter:
Jill Hellman, Global Innovation Expert
Rich Riley, CEO Shazam
Presenter: Adam Singolda, founder & CEO, Taboola, Inc.
Presenter:
Moderator: John Hall, CEO of Influence & Co.
Jill Hellman is a strategy and innovation expert with over 20 years of experience crafting, leading, and deploying strategic initiatives for organizations worldwide. She has a proven track record of accelerating strategic initiatives from concept to creation (including implementation and results).
Rich Riley joined Shazam cer in 2013 with nearly 20 years’ experience as an entrepreneur and technology expert. He is widely regarded as a leading authority on digital commerce, big data, digital music, media, technology, business and
*Event recording available via YPO
Learn from top innovators in this two-way video event series Presented by
Geniecast
Adam Singolda is the founder and CEO at Taboola, the leading discovery platform, serving over 750M unique users every month. Taboola works with the world’s top publishers, brands, and marketers to drive goals around audience development, engagement and monetization.
Erik Roth, Director (Global Innovation), McKinsey & Company
Erik leads McKinsey’s Global Innovation Practice and is responsible for leading the Greater China Strategy foremost expert on innovation-led growth and its critical components.
John Hall is the co-founder and CEO of company focused on helping brands and individuals extract and leverage their expertise to create, publish and distribute content to gain credibility with their key audiences.
43
Corporate Applications
Website Landing Page
WEBsite This is the home page of Geniecast.com. The rest of the website follows a similar layout,
44
Corporate Applications
Website Pages
website Inside pages of website follow the layout of the home page with the same placement of the logo and the bands.
45
Corporate Applications
Logo on Screen
Logo on screen The Geniecast logo must always be shown on the TV screen when two-way video is being depicted
Advertisement example with logo on TV screen.
46
47
48
SUBSIDIARY LOGOS
49
Subsidiary Logos
Logos
Subsidiary logos Here are the subsidiary logos of Geniecast.
PLUS | ONE 50
CONTACT US 555 Washington Avenue, Suite 400 St. Louis, Mo 63101 877-77-GENIE
Geniecast.com
52