Tourism Malaysia - Corporate Profile by hidayatshamsuri

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Chairman Message Board of Directors Vision, Mission & Quality Policy Functions of Tourism Malaysia Organisational Chart International Promotion Division Human Resource Management Division Marketing Division Financial Division

C o v e r R a t i o n a l e

All of us gets together, understands each other and work together. Moving ahead to Transform into something valuable. We strive to be the best to uphold our contryâ&#x20AC;&#x2122;s dignity in order to be respected and well known to the world. Spread our knowledge, our skills, our culture like the pollens of Bunga Raya.

Cover Rati onale

THE MAGNIFICENT.

TO U RIS M ML AAYS IA Corporate P rofi le

Coral reefs represent some of the worldâ&#x20AC;&#x2122;s most spectacular beauty spots, but they are also the foundation of marine life: without them many of the seaâ&#x20AC;&#x2122;s most exquisite species will not survive. Sheherazade Goldsmith

C H A I R M A N M E S S A G E

B oard of Di rec tors

C h a i r m a n M e s s a g e Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam eu eros sit amet odio tempus molestie nec id lorem. Integer magna enim, bibendum sed varius ut, sodales quis leo. Suspendisse semper, dui sit amet

TOU RIS M MLAAYS IA C orp orate P rofi le

Nam semper nulla ut leo sollicitudin cursus. Praesent elementum in nibh a eleifend. Maecenas luctus massa sit amet ante elementum, non iaculis tortor consequat. Vivamus consequat auctor nunc, ut malesuada felis congue nec. Donec eu sapien turpis. Maecenas interdum convallis ligula, sit amet viverra sem porttitor sed. Phasellus gravida nec diam vel venenatis. In tempor mi elit, ut maximus sem maximus eu. Aenean sit amet ultricies justo. Praesent dictum sagittis vehicula. Fusce pharetra consectetur mollis. Integer vel felis tellus. Aliquam erat volutpat. Mauris ornare odio nisi, vitae viverra justo facilisis nec. Aenean viverra leo eu elit gravida, at pulvinar justo rutrum. Maecenas vehicula aliquet orci sit amet tristique.

bibendum tincidunt, purus magna placerat felis, ac porttitor nibh tellus quis odio. Aliquam ullamcorper nisi ac feugiat bibendum. Sed luctus faucibus dui, a feugiat justo dictum non. Cras in lorem aliquet, bibendum dui et, convallis arcu. Nulla vitae laoreet dui. Nulla purus libero, laoreet quis dignissim sed, vulputate eu felis. Mauris vel pulvinar nisl, in gravida lectus. Nam semper nulla ut leo sollicitudin cursus. Praesent elementum in nibh a eleifend. Maecenas luctus massa sit amet ante elementum, non iaculis tortor consequat. Vivamus consequat auctor nunc, ut malesuada felis congue nec. Donec eu sapien turpis. Maecenas interdum convallis ligula, sit amet viverra sem porttitor sed. Phasellus gravida nec diam vel venenatis. In tempor mi elit, ut maximus sem maximus eu. Aenean sit amet ultricies justo. Praesent dictum sagittis vehicula. Fusce pharetra consectetur mollis. Integer vel felis tellus. Aliquam erat volutpat. Mauris ornare odio nisi, vitae viverra justo facilisis nec. Aenean viverra leo eu elit gravida, at pulvinar justo rutrum. Maecenas vehicula aliquet orci sit amet tristique. Mauris vel pulvinar nisl, in gravida lectus. Thank you.

Aliquam erat volutpat. Mauris ornare odio nisi, vitae viverra justo facilisis nec. Aenean viverra leo eu elit gravida.

M R

W E E C H O O K E O N G Chairman of Tourism Malaysia

Chai rman Message

TO U RIS M ML AAYS IA Corporate P rofi le

A peopleâ&#x20AC;&#x2122;s relationship to their heritage Food is our common ground, is the same as the relationship a universal experience. of a child to its mother. James Beard

John Henrik Clarke

B O A R D

O F

D I R E C T O R S

B oard of Di rec tors

B o a r d o f D i r e c t o r s M R

W E E

C H O O

K E O N G

TO U RIS M ML AAYS IA Corporate P rofi le

Chairman of Tourism Malaysia

Mr Wee Choo Keong is a Malaysian politician. He was the Member of Parliament for Bukit Bintang from 1990 to 1995 and for Wangsa Maju from 2008 to 2013. After stints in the Democratic Action Party (DAP), Malaysian Democratic Party (MDC), which he formed and People’s Justice Party (PKR), he is now an independent, having to quit PKR in 2010. He is currently the Chairman of The Malaysia Tourism Promotion Board ever since June 2015. Wee is Kelantanese and a Barrister-at-Law from the Honourable Society of Gray’s Inn, London. He has been a practising advocate and solicitor of more than 32 years. Upon being called to the Bar at the Honourable Society of Gray’s Inn, he returned to Malaysia in 1980 where he was actively involved in serving the community through his legal consultation, which followed by serving 2 terms as MP. He is fluent in Bahasa Malaysia, English, Mandarin and Thai.

D AT O ’

Z A I N O L A B I D I N O M A R

B I N

Deputy Chairman of Tourism Malaysia

In 1981, Dato Zainol was appointed to the Administrative and Diplomatic Service of Malaysia and served as Assistant Secretary (Economic) at the Ministry of Foreign Affairs. He has had an illustrious career with the Ministry since then, having served as the Second Secretary, High Commission of Malaysia, Islamabad, Pakistan in 1985, as Assistant Secretary (International Organisations) in 1988, Principal Assistant Secretary (Americas) in 1989, then as Counsellor for the Embassy of Malaysia in Washington D.C., USA in 1992. In 1996, he became the Principal Assistant Secretary (Policy Planning), Ministry of Foreign Affairs. Then acted as Counsellor again in 1998 for the Embassy of Malaysia in Brussels, Belgium. He went on to become the Under-Secretary (Regional Cooperation, Social and Cultural Division) of the Ministry of Foreign Affairs in 2002 and was Ambassador of Malaysia to the Republic of Cuba with concurrent accreditation to The Bahamas Dominican Republic, Haiti and Jamaica in 2005. In 2008, he served as Director General (Policy & Strategic Planning Department) and the following year as Director General (South East Asia Regional Centre for Counter Terrorism) as well its Deputy Secretary General II for Department of Multilateral Affairs at the Ministry of Foreign Affairs. His latest appointment was was as Malaysia’s Ambassador to the Russian Federation in 2010. For his contribution to the nation, Dato Zainol was conferred the Ahli Mangku Negara (AMN) in 2003 and Darjah Dato’ Sultan Sharafuddin Idris Shah (DSIS) in 2009.

B oard of Di rec tors

Dato’ Zainol Abidin Bin Omar graduated with a B.Sc. (Hons.) from University Malaya and a DPA from INTAN.

D AT O ’ M I R Z A M O H A M A D TA I YA B Director General of Tourism Malaysia

TO U RIS M ML AAYS IA Corporate P rofi le

In 1982, Dato’ Mirza started joined the Tourist Development Corporation (TDC). He was appointed to serve as the General Manager of two premier hotels – Langkawi Island Resort and Tanjun Jara Beach Hotel. He held posts as Director of Frankfurt Office, where he was responsible for the promotional activities in Germany, Austria, Italy and Switzerland and Director for Tokyo Office and following this, he was elevated to head the division – Director of the International Promotion Division. In 2004, he was appointed Deputy Director General of Tourism Malaysia and in 2006, Director General of Tourism Malaysia

TA N S R I D R . O N G H O N G P E N G Secretary General of the Ministry of Tourism and Culture. Tan Sri Dr. Ong Hong Peng started his career as Assistant Director of the Public Service Department in 1981. He served as the Senior Project Coordinator at the National Institute of Public Administration from 1992 to 1996. He joined the Economic Planning Unit (EPU) in March 2000 and subsequently assumed the position of Deputy Secretary General, Ministry of Tourism in December 2007. Since May 2008, he is the Secretary General of the Ministry of Tourism and Culture, Malaysia. He was awarded a Ph.D. in Economics from Michigan State University, USA in 2000.

M S

A I R E E N O M A R AirAsia Berhad’s Chief Executive Officer

She is an Economics graduate of the London School of Economics & Political Science with a Masters in Economics from New York University. She began her career at Deutsche Bank Securities Inc in New York and London. She returned to Malaysia in 2001 and served several major local financial institutions including the Maybank Group. Ms. Aireen has been a member of the senior management team of AirAsia Berhad since 2006 and has been instrumental in shaping the development of AirAsia Berhad into one of the fastest growing and most highly-acclaimed airline globally. She joined AirAsia as the Director of Corporate Finance and her portfolio expanded quickly to also include Treasury, Fuel Procurement and Investor Relations functions.

B oard of Di rec tors

Ms Aireen Omar is AirAsia Berhad’s Chief Executive Officer and also an Executive Director for the company. Reporting directly to the cofounders of AirAsia; Tan Sri Dr. Tony Fernandes and Datuk Kamarudin Meranun; Ms Aireen plays an integral part in mapping out AirAsia’s growth plans amidst increased competition around the region.

D AT O ’ M I R Z A M O H A M A D TA I YA B Director General of Tourism Malaysia

TO U RIS M ML AAYS IA Corporate P rofi le

V I S I O N , Q U A L I T Y &

P O L I C Y

F U N C T I O N S

B oard of Di rec tors

M I S S I O N

V i s i o n To make the tourism industry a primary source of national revenue and a prime contributor to the socio-economic development of the nation.

M i s s i o n TO U RIS M ML AAYS IA Corporate P rofi le

To market Malaysia as a premier destination of excellence in this region.

Q u a l i t y P o l i c y Tourism Malaysia is committed to the professional and effective dissemination of national tourism information, the fulfillment of customer requirements and supporting or assisting customers in making their visits to Malaysia a success.

F u n c t i o n s o f T o u r i s m M a l a y s i a

Stimulate and promote tourism to and within Malaysia • Invigorate, develop and market Malaysia internationally and domestically as a tourist local point • Coordinate all marketing or promotional activities relating to tourism conducted by any organization, government, or non-governmental agency

Recommend to the minister relevant measures and programmes that stimulate development and promotion of the Malaysian tourism industry and to implement them upon approval In line with the role of Tourism Malaysia as a promotional organisation, the following objectives were upheld:

Increase foreign tourist arrivals. • Extend the average length of stay of the visitors to increase tourism revenue. • Stimulate the growth of domestic tourism. • Increase the benefits / share obtained from the Meetings, Incentives, Conventions and Exhibitions (MICE) market.

Vi si on, Mi ssi on, Q uali ty Poli c y & Func ti ons

In accordance with the Malaysian Tourism Promotion Board Act 1992, the functions of the Board (Tourism Malaysia) are as follows:

Organisational C h a r t

TO U RIS M ML AAYS IA Corporate P rofi le

DATO’ HJ. AZIZAN NOORDIN

DATUK MUSA YUSUF

Deputy Director General, (International Promotion)

Senior Director , International Promotion Division (Asia/Africa)

MDM. CHONG YOKE HAR

AZIZAH AZIZ

Deputy Director General, (Strategic & Domestic)

Director , Corporate Communication Division

Wan za wa wi mohamed

AZIZAH AZIZ

Dato Mirza Mohammad Taiy ab Director General Tourism Malaysia

Senior Director , Management Services

Director , Corporate Communication Division

DATO’ ABDUL KHANI DAUD

DATO’ MOHMED RAZIP HASAN

Deputy Director General, (Advertising & Digital)

Director , Advertising Division

AZIZAH AZIZ

Director , Corporate Communication Division

AZIZAH AZIZ Director , Corporate Communication Division

HJ. ZAINUDDIN ABDUL WAHAB Director , Advertising Division

SAIDI BUNDAN

ZALEHA ASMAHAN

Director , Package Developemet Division

Director , Information Technology Management Division

O rgani sati onal Chart

TO U RIS M ML AAYS IA Corporate P rofi le

The trees that are slow to grow bear the best fruit. Moliere

P R O M O T I O N D i v i s i o n

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I N T E R N A T I O N A L

International P r o m o t i o n D i v i s i o n International tourism promotional activities that were implemented throughout 2016 were as follows :-

TO U RIS M ML AAYS IA Corporate P rofi le

EXHIBITION AND FAIRS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam eu eros sit amet odio tempus molestie nec id lorem. Integer magna enim, bibendum sed varius ut, sodales quis leo. Suspendisse semper, dui sit amet bibendum tincidunt, purus magna placerat felis, ac porttitor nibh tellus quis odio. Aliquam ullamcorper nisi ac feugiat bibendum. Sed luctus faucibus dui, a feugiat justo dictum non. Cras in lorem aliquet, bibendum dui et, convallis arcu. Nulla vitae laoreet dui. Nulla purus libero, laoreet quis dignissim sed, vulputate eu felis. Mauris vel pulvinar nisl, in gravida lectus.Nam semper nulla ut leo sollicitudin cursus. Praesent elementum in nibh a eleifend. Maecenas luctus massa sit amet ante elementum, non iaculis tortor consequat. Vivamus consequat auctor nunc, ut malesuada felis congue nec.

FO O D A N D C U LT U R A L Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam eu eros sit amet odio tempus molestie nec id lorem. Integer magna enim, bibendum sed varius ut, sodales quis leo. Suspendisse semper, dui sit amet bibendum tincidunt, purus magna placerat felis, ac porttitor nibh tellus quis odio. Aliquam ullamcorper nisi ac feugiat bibendum. Sed luctus faucibus dui, a feugiat justo dictum non. Cras in lorem aliquet, bibendum dui et, convallis arcu. Nulla vitae laoreet dui. Nulla purus libero, laoreet quis dignissim sed, vulputate eu felis. Mauris vel pulvinar nisl, in gravida lectus. Nam semper nulla ut leo sollicitudin cursus. Praesent elementum in nibh a eleifend. Maecenas luctus massa sit amet ante elementum, non iaculis tortor consequat. Vivamus consequat auctor nunc, ut malesuada felis congue nec. Donec eu sapien turpis. Maecenas interdum convallis ligula, sit amet viverra sem porttitor sed. Phasellus gravida nec diam vel venenatis. In tempor mi elit, ut maximus sem maximus eu. Aenean sit amet ultricies justo. Praesent dictum sagittis vehicula. Fusce pharetra consectetur mollis. Integer vel felis tellus. Aliquam erat volutpat. Mauris ornare odio nisi, vitae viverra justo facilisis nec. Aenean viverra leo eu elit gravida, at pulvinar justo rutrum. Maecenas vehicula aliquet orci sit amet tristique.

Cras maximus vel quam a gravida. Nulla dapibus suscipit mauris, in molestie ligula. Proin ac cursus tortor.

CONSECTETUR ADIPISCING

PELLENTESQUE HABITANT morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nam a pulvinar justo, vehicula tristique nibh. Nulla dignissim commodo justo, vel gravida libero vestibulum a. Cras maximus vel quam a gravida. Nulla dapibus suscipit mauris, in molestie ligula. Proin ac cursus tortor. Nulla nibh orci, pretium id sagittis id, porttitor sit amet elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nam aliquam sollicitudin blandit. Sed vulputate quam ac elit vulputate, ac porta orci lobortis.

International tourism promotional activities that were implemented throughout

Internati onal P romoti on

Nam eu eros sit amet odio tempus molestie nec id lorem. Integer magna enim, bibendum sed varius ut, sodales quis leo. Suspendisse semper, dui sit amet bibendum tincidunt, purus magna placerat felis, ac porttitor nibh tellus quis odio. Aliquam ullamcorper nisi ac feugiat bibendum. Sed luctus faucibus dui, a feugiat justo dictum non. Cras in lorem aliquet, bibendum dui et, convallis arcu. Nulla vitae laoreet dui. Nulla purus libero, laoreet quis dignissim sed, vulputate eu felis. Mauris vel pulvinar nisl, in gravida lectus.

TO U RIS M ML AAYS IA Corporate P rofi le

Food is our common ground, a universal experience. James Beard

R E S O U R C E M A N A G E M E N T D i v i s i o n

B oard of Di rec tors

H U M A N

TO U RIS M ML AAYS IA Corporate P rofi le

Human Resource Management Division

The Human Resource Management Division ensures that Tourism Malaysia has a sound organisational structure to support the complex functions and processes involved in achieving the organisation’s objectives. It also reviews and updates the domestic and international service schemes in line with Tourism Malaysia’s strategic direction. Among its many duties and functions are managing and administering staff appointments, confirmations, terminations, extension of probationary periods, domestic and overseas placements and transfers, job rotations, promotions, allowances/benefits, and other personnel-related matters.

As personnel records are a vital part of human resource management, the Division is responsible for keeping the Service Book and Human Resource Management Information System (HRMIS) up to date and verifying personnel service data. It also monitors declarations of assets made through the HRMIS. The Human Resource Automation System (i-HR) is regularly used to maintain and update Tourism Malaysia’s human resource data. To encourage career development and meet the organisation’s future staffing needs, succession planning is carried out for critical positions in top management as well as other management and professional positions. The Division conducts staff inspections and ensures that job approval letters are in order at Tourism Malaysia’s headquarters as well as domestic and overseas offices to meet the organisation’s Key Performance Indicators (KPIs).

Another key function of human resource management is staff training and development. To this end, the Division plans and implements training and competency programmes at both domestic and international levels. Through training policy transformation and human capital development, it aims to create a group of professionals who are competent and proficient in the fields of tourism promotion and marketing.

The Division is also in charge of carrying out employee recognition activities to acknowledge the outstanding efforts and accomplishments of Tourism Malaysia staff. Other duties and responsibilities include updating and drafting new content for the Staff Handbook and Human Resource Division Policy Manual.

...it aims to create a group of professionals who are competent and proficient in the fields of tourism promotion and marketing.

H uman Resourc es Management

In addition to overseeing staff contributions to the Employees Provident Fund (EPF), the Division facilitates the retirement process and the retiring staffâ&#x20AC;&#x2122;s membership in the Pension Scheme in accordance with the terms and conditions of their employment and leave entitlement.