Salmon Should Swim, Not Fly
On 10/10/2020, Hiddenfjord stopped using air freight. By replacing this major contributor to global CO2 emissions with sea freight, we reduced our carbon footprint for overseas transport by 94%, or approx. 40,000 tonnes of CO2, year on year. Hiddenfjord is the first salmon producer in the world to rely purely on low-emission transportation of goods.
Why?
Air freight is a major contributor to global CO2 emissions, and a large part of fresh farmed salmon is exported to global markets by air. A 2020 report by Norwegian independent research organisation, SINTEF, showed that freight carried by air produces around 50 times (dependent of flight type and distance) more CO2 than transoceanic sea freight.
Our decision to eliminate all air freight came as a consequence of our strong dedication to be environmentally sustainable. This is our core value. We must take care of our environment, so future generations can have the same opportunities as we have today. We must farm salmon in harmony with nature, and we strive to ensure that all our activities are performed with minimum impact on the environment.
“The facts are clear: we all need to immediately stop using airplanes to transport goods in order to reduce climate change. This was a challenging decision for us because we knew it could mean lower prices and a much higher risk because of reduced flexibility in reaching far-away markets. But ethically, it was absolutely the right decision. If we claim that we want to be a truly sustainable company, we must take responsible actions.”
– Atli Gregersen, Owner & CEOSecret to Maintaining Quality
Our ability to maintain the salmon’s quality despite the prolonged transportation time is based on innovative harvesting methods, a unique processing system and an unbroken cold chain.
Our salmon is harvested in a stress-free way without the use of well-boats. It is carefully gutted, cleaned and packed within three hours after swimming in the open ocean surrounding the Faroe Islands, the natural home of the Atlantic Salmon.
By rethinking our entire distribution chain, we have found a way to control the salmon’s temperature at all times, from factory to customer.
What This Means for You
Our innovative harvesting methods, unique processing system and unbroken cold chain ensure that our salmon is just as good, if not better, than salmon freighted by air, and it has a longer shelf life.
Delivering salmon by sea means we can provide consistent and reliable supply year-round. And, most importantly, it’s better for the environment.
