TREE OF LIFE RADIO Blog Talk Cannabis Radio
5 Days a week, 3 hours a day Connecting coast to coast with up to the minute
Cannabis News, Education & Outreach
BLOGTALKRADIO.COM/TOLR launching FEBRUARY 1, 2015
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T R E E O F L I F E R A D I O – T H E CA M PA I G N H I E D I H A N D F O R D – R A D I O H O ST K E N D R A S I LV E R A – R A D I O H O ST 2 H O U R N E WS R A D I O S H OW B R I E F. 1 H O U R S P O N S O R S H OW C E L E B R I T Y G U E STS - F I R ST M O N T H AU D I E NC E O U T R E AC H 2 Y E A R R A D I O CA M PA I G N S C H E D U L E C O N T E ST A DV E RT I S I NG I N T R O D U C T I O N GREEN SPONSOR P L AT I N U M S P O N S O R G O L D , S I LV E R & C H A RT E R S P O N S O R ’ S C O N TAC T
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TREE OF LIFE RADIO Our Mission
Tree Of Life Radio is a campaign to end marijuana prohibition and re-brand Cannabis. A conservative cannabis advocacy NEWS radio show. Reporting current national cannabis news from 8am – 11am EST every weekday morning. Reaching a diverse audience between 25 – 80 years old. Celebrity cannabis guest interview’s: • From leading Doctors, Scientist’s, Politicians and the front lines of the War on Drugs. Political & legislative outreach and call to action for our listeners. Weekly press releases will be sent to main-stream media and grass-roots/social media with interviews archived and available to help educate and re-brand cannabis. A senior friendly news show and health segment designed to educate and introduce the nation to the benefits & breakthroughs of cannabis
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TREE OF LIFE R ADIO" R ADIO HOST"
HIEDI HANDFORD ¡ 2 0 1 0 p u b l i s h e d t h e o n l y t r a d e p u b l i c a t i o n f o r t h e C a n n a b i s industry in the nation. Montana Connect ¡ 2 0 1 0 - C U R R E N T B o o k i n g m a n a g e r & a g e n t f o r F e d e r a l C a n n a b i s patient Ir vin Rosenfeld • Mama Connect for over 5 years Hiedi has been helping patients relocate to medical states to treat themselves. • Championed pediatric application since 2010 with her first issue of Montana Connect. ¡ 2 0 1 1 M i c h i g a n , M o n t a n a , A r i z o n a , Wa s h i n g t o n , C o l o r a d o & Florida Cannabis advocate & lobbyist ¡ 2 0 1 2 c o - h o s t e d & p r o d u c e d 1 0 0 e p i s o d e s f o r L e t s C o n n e c t U S A , B l o g Ta l k R a d i o . § 5 days a week , for 2 hours a day the latest cannabis news from coast to coast was read and discussed. § Facebook promotion for the 6 month run of the show, garnered 500 listeners in the first month and built to 22,553 total listeners by the 100 t h show. ¡ H i e d i ’ s p r o f e s s i o n a l g o v e r n m e n t e x p e r i e n c e , i n a d d i t i o n t o 5 years lobbying and advocacy for medical cannabis on a national basis, has made her a trusted & friendly voice in the cannabis news world.
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TREE OF LIFE R ADIO " R ADIO HOST "
KENDR A SILVER A ¡ A D o c u m e n t a r y f i l m m a ke r w h o h a s b e e n i n t h e m e d i a i n d u s t r y w i t h ove r 1 5 ye a r s p r o fe s s i o n a l ex p e r i e n c e i n F i l m , T V, A d ve r t i s i n g a n d m u l t i - m e d i a / g r a s s - r o o t s s o c i a l media campaigns. ¡ S h e i s t h e c o - fo u n d e r & E xe c u t i ve P r o d u c e r a t w w w. f a t c a t 3 0 5 . c o m , a b o u t i q u e p r o d u c t i o n c o m p a ny i n S o u t h F l o r i d a . H e r c l i e n t s i n c l u d e h i g h p r o f i l e , m u l t i m i l l i o n d o l l a r T V s h ow s to n o n - p r o f i t g r a s s r o o t s m e d i a m a k i n g a d i f fe r e n c e . ¡ C u r r e n t l y P r o d u c i n g a d o c u m e n t a r y f i l m w w w. 9 2 s e c o n d s . c o m W h i c h i nve s t i g a te s t h e l a s t 77 ye a r s o f P r o h i b i t i o n & t h e Wa r o n D r u g s , w h i l e d o c u m e n t i n g t h e f u t u r e o f C a n n a b i s d u r i n g t h i s h i s to r i c t i m e .
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TREE OF LIFE R ADIO" 5 DAYS A WEEK – 3 HOURS A DAY ¡ Eac h 2 hour s e g m e nt Include s :
* A b o u t l a s t n i g h t – To p H e a d l i n e s f r o m t h e d ay b e fo r e * H e a l t h – L a te s t s to r i e s a b o u t t h e h e a l t h , h e a l i n g & c u r i n g o f C a n n a b i s . * Pe d i a t r i c - S u c c e s s s to r i e s & s t u d i e s . O u t r e a c h fo r f a m i l i e s i n s t a te s where it’s illegal. * L e g a l B e a g a l – To p s to r i e s a b o u t l aw e n fo r c e m e n t a c r o s s t h e c o u n t r y. T h e g o o d , t h e b a d a n d t h e u g l y. * P i o n e e r s – I n te r v i ew l e a d i n g n a m e i n C a n n a b i s o n va r i o u s i s s u e s * Call In – Open the lines to hear from listener s and 1 s t hour contest give-aways sponsored trivia & fun-facts. * Po l i t i c s o f Po t – U p c o m i n g C a n n a b i s b i l l s a d d r e s s e d a c r o s s t h e c o u n t r y. * Call to action - Contact info for Representatives hearing cannabis bills and how yo u c a n h e l p . * Vete r a n s – P T S D r e s e a rc h , Vete r a n s r i g h t s s t a te by s t a te . VA c o n d i t i o n s a n d reporting * C o n te s t – D a i l y g i ve - away s , p r o d u c t t a l k a n d te s t i m o n i a l s
¡ Eac h 1 hour s e g m e nt – G old & P lat inum s pons ore d air t im e , produce d by TOLR, wit h sponsor conte nt .
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TREE OF LIFE R ADIO " " CANNABIS CELEBRIT Y GUESTS ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
I r v i n R o s e n f e l d - M y M e d i c i n e C o n s u l t i n g - w w w. my m e d i c i n e t h e b o o k . c o m D r R o b e r t M e l a m e d e - h t t p : / / w w w. f o r b e s . c o m / p r o f i l e / r o b e r t - m e l a m e d e / H o w a r d Wo o l d r i d g e - h t t p : / / w w w. c i t i z e n s o p p o s i n g p r o h i b i t i o n . o r g / D r A l a n S h a c k e l f o r d - h t t p : / / w w w. a m a r i m e d . c o m / D r C a r l H a r t - h t t p : / / w w w. d r c a r l h a r t . c o m / G e o r g e M c M a h o n - Fe d e r a l P a t i e n t - h t t p s : / / w w w. yo u t u b e . c o m / w a t c h ? v = C T 3 4 e v C _ B b 0 C l i n t We r n e r - h t t p : / / w w w. m a r i j u a n a g a t e w ay to h e a l t h . c o m / D r D o n a l d A b r a m s - h t t p : / / w w w. u c s f h e a l t h . o r g / d o n a l d . a b r a m s D r W i l l i a m C o u r t n ey - h t t p : / / w w w. c a n n a b i s i n t e r n a t i o n a l . o r g / M i k e a n d Ta w n i B o u t i n - We e d C o u n t r y h t t p : / / w w w. d i s c o v e r y. c o m / t v - s h o w s / w e e d - c o u n t r y / b i o s / m i k e - b o u t i n . h t m C h a z a n d S h a n M o o r e - C N N We e d - h t t p : / / t r a n s c r i p t s . c n n . c o m / T R A N S C R I P T S / 1 3 0 8 / 1 1 / s e . 01 . h t m l M i e k o H e s t e r P e r e z - h t t p : / / w w w. u f 4 a . o r g / Dr Lester Grinspoon - http://en.wikipedia.org/wiki/Lester_Grinspoon J a s o n D a v i d - h t t p : / / w w w. c n n . c o m / 2 01 2 / 1 2 / 1 0 / h e a l t h / m e d i c a l - m a r i j u a n a - c h i l d / S e t h H y m a n - h t t p : / / w w w. s u n s h i n e s t a t e n e w s . c o m / n e w s - t a g s / s e t h - h y m a n E r i n P u r c h a s e - B r a v e M y k ay l a - h t t p : / / w w w. b r a v e my k ay l a . c o m / Kristin Flor/Joe Grumbine - The Human Solution - http://the-human-solution. C h l o e V i l l a n o - C a n n a b i s E n t r e p r e n e u r / E d u c a to r h t t p : / / w w w. c a n n a b i s b u s i n e s s i n f o . c o m / a b o u t - t h e - c e o
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TREE OF LIFE R ADIO" " OUTREACH ¡ N a t i o n a l s o c i a l m e d i a o u t r e a c h t h r o u g h c a n n a b i s n o n - p r o f i t s & c e l e b r i t y g u e s t ’ s c r o s s promotion. ¡ B u i l t i n m a i l i n g l i s t s r e a c h i n g 1 0 0 , 0 0 0 ’ s o f F l o r i d i a n s t h e f i r s t m o n t h . J o i n i n g f o r c e s w i t h l e a d i n g C a n n a b i s e d u c a to r s to r e a c h t h e 3 , 37 0 , 3 2 3 m i l l i o n F l o r i d i a n s w h o v o t e d f o r m e d i c i n a l m a r i j u a n a i n 2 01 4 . ¡ We e k l y p r e s s r e l e a s e s w i l l b e s e n t o u t w i t h i n t e r v i e w e e ’ s s o u n d b y t e s . Ke e p i n g t h e c o n n e c t i o n g o i n g n a t i o n w i d e w i t h t h e m o s t u p to d a t e i n f o r m a t i o n a n d i n t e r v i e w s f o r p r e s s to u s e . ¡ B l o g Ta l k r a d i o – b u i l t i n a d v e r t i s i n g ( g r a p h b e l o w )
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TREE OF LIFE R ADIO" " 2 YEAR SCHEDULE ¡ D e c 1 , 2 01 4 – Tr e e o f L i f e R a d i o p u b l i c i t y b e g i n s i n F l o r i d a c o v e r i n g R i c h i e D e L i s i t r i a l recorded for archive & promotion - COMPLETED ¡ D e c 1 5 , 2 01 4 – We b s i t e L AU N C H . C O M P L E T E D ¡ Fe b 1 , 2 01 5 – Tr e e o f L i f e R a d i o - L I V E R A D I O L AU N C H ¡ Fe b 1 0 , 2 01 5 – R a l l y i n Ta l l y - l i v e f r o m r o a d t r i p u p to Ta l l y, r e p o r t i n g f r o m r a l l y ¡ A p r i l 2 0 , 2 01 5 – S p e c i a l 24 h o u r 4 2 0 s h o w. ¡ M ay, 2 01 5 – “ P a t i e n t s o u t o f T i m e ” M e d i c a l C a n n a b i s S y m p o s i u m i n F l o r i d a ¡ J a n u a r y 2 01 6 - S p e c i a l 1 y e a r / 24 h o u r l i v e s h o w ( r e c a p t h e 1 y e a r a n n i v e r s a r y ) ¡ A p r i l 2 0 2 01 6 – S p e c i a l 24 h o u r 4 2 0 s h o w. ¡ J u n e / J u l y 2 01 6 - S p e c i a l p r o m o t i o n a l o u t r e a c h f o r 2 01 6 e l e c t i o n y e a r ¡ A u g u s t / S e p t 2 01 6 - S p e c i a l p r o m o t i o n a l o u t r e a c h f o r 2 01 6 e l e c t i o n y e a r ¡ O c t / N o v 2 01 6 - S p e c i a l p r o m o t i o n a l o u t r e a c h f o r 2 01 6 e l e c t i o n y e a r ¡ J a n u a r y 2 017 – L a u n c h Tr e e o f L i f e 24 h o u r s a d ay. E a c h h o u r d e d i c a t e d a n d c a t a l o g u e d to e a c h i n d i v i d u a l s t a t e n e w s a l o n g w i t h c o o k i n g h o u r, h e a l t h j o u r n a l , p o l i t i c s , f e d e r a l , p o l i c e & g o o d n e w s ! B r e a k t h r o u g h s & V i c to r i e s !
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TREE OF LIFE R ADIO" " CONTEST ¡ D a i l y g i ve away t h e f i r s t m o n t h o n t h e a i r to g e n e r a te s o c i a l m e d i a Connection and grass-roots momentum. § Tree of Life promotional Tree Frog § Books, Hemp Soaps, coffee mugs, T-Shirts, Swag, Chief Greenbud CD’s § YOUR PRODUCT HERE! SPECIAL PROMOTIONS WITH PRODUCT GIVE-AWAYS ¡ We e k l y c o n te s t ’ s a f te r t h e f i r s t m o n t h . ¡ S P O N S O R PAC K S – S P O N S O R T- S H I R T S & P RO M OT I O N A L P RO D U C T S
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TREE OF LIFE R ADIO" " ADVERTISING
Adver tising with TOLR is an oppor tunity to suppor t a grass-roots media campaign to educate and re-brand cannabis, while giving your business innovative adver tising hours in front of a built-in and growing audience. The following pages outline the various ways to adver tise with Tree of Life Radio. Each package and adver tisement can be tailored to you and your company needs. All radio spots will be produced through www.fatcat305.com and are included in adver tising price. S pe cial Int roduct ion Rate s : Rate s are curre nt t hroug h April 2 0 , 2 01 5 . T he fir s t adve r t is e r s will be k nown as our C H A RT ER A DVERT IS ERS and t h ey will be loc ke d into t he s e s pe cial int roductor y rate s for as long as you c hoos e to adve r t is e wit h us . 12
TREE OF LIFE RADIO " " GREEN SPONSOR Green = $5,000 monthly 1 year membership 2 available • 1:30 min Commercial air-time per day, 7:30 min per week and 30 minutes per month • 1 hour of Green Sponsored airtime per week that is at your discretion, TOLR will produce, but you have the keys to the shop. • ★ (6) :45 Commercial radio spots - includes script, campaign outline & recording • Radio spots can be broken down to :15 & :30 spots or :45 • Played 5 days a week at the top of each hour (2 hours each day) • 1 HOUR per week GREEN SPONSOR programming. • Website banner ad & special promotion page on website • Organic mentions and gratitude for being the first Green sponsor. • Social media & press release mentions during launch • Special collector TREE OF LIFE RADIO T-shirts with company name on the back. Delivered in one of 3 Federal Patient medical cannabis delivery cookie tins (collectors item). • Featured products for daily & weekly giveaways • Roll in advertisement with Celebrity interviews
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= $3,000 per month ¡ 1 year member ship ¡ 4 available ¡ 1 m in com m e rcial air t im e pe r day, 5 m in pe r we e k and 2 0 m inute s pe r m o nt h ¡ 3 0 m in of P lat inum S pons ore d air t im e pe r we e k we e k t h at is at your dis cret ion, TOLR will produce , but you have t he keys to t he s hop. ★ (3) :30 Commercial radio scripts & recording § Can be broken into :15/:30 sec spots § Played 5 days a week once an hour § Website banner ad – half page § Organic mentions and gratitude on the air for being the first Platinum sponsor § Featured products for daily & weekly giveaways
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TREE OF LIFE RADIO" " GOLD, SILVER & BRONZE
¡ G o ld
= 1 ,500 monthly = $4,500 (3 month contract guarantee) ¡ 4 A v a i l a b l e ¡ ( 1 m i n p e r d a y, 5 m i n p e r w e e k a n d 2 0 m i n u t e s p e r m o n t h ) ¡ 1 5 m i n u t e s p o n s o r e d a i r t i m e , w e e k l y. ★ (1) :30 Commercial radio script & recording § Played 5 days a week once an hour § End of Show “thank you” & logo on website
¡ S i l ve r = $ 7 5 0 m o n t h l y = $ 2 , 2 5 0 ( 3 m o n t h c o n t r a c t g u a r a n t e e ) ¡ 4 A v a i l a b l e ¡ ( : 1 5 s e c p e r d a y, 1 : 1 5 p e r w e e k , 5 m i n p e r m o n t h ) ★(1) :15 Commercial radio script and recording § Played 5 days a week once a day § Middle of show “thank you” & logo on sponsor page
¡ B r o n z e = $ 2 5 0 m o n t h l y = $ 7 5 0 ( 3 m o n t h c o n t r a c t g u a r a n t e e ) ¡ 6 A v a i l a b l e § Beginning & End of the show thank you credits and business/product plug at your discretion § Sponsored segment – “Call to action brought to you by…” § Logo on sponsor page
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TREE OF LIFE R ADIO" " CONTACT
Kendra Silvera – Sales Cell: 305.219.9490 Email: kendra@fatcat305.com
Hiedi Handford – Radio Guest Booking Cell: 202.760.1924 Email: treeofliferadio@gmail.com
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