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2 - 3 ................................. Index and profile 4 - 37 .............................. packaging design 38 - 41 ................................ Logo Design 42 - 51 .............................. Brand Ideity design 52 - 56 ................................. Personal artworks 57 - 62 .............................. brand identity design 63 - 65 ................................. others design stuff
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Profile
G r a p h i c
D e s i g n
D.O.B: 08-22-1991 M: +84 939 478 148 E: hieutrieu2208@gmail.com behance.net/hieutrieu hieutrieu.weebly.com Skill: Layout, typography, branding, website, Photoshop, Illustrator, Indesign, Premium Pro, Typo Motion Graphic (by After effects), Typography,...
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Packaging design ------4
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G r a p h i c
D e s i g n
Coke Tet festive packaging concept 2015 Paper cut style - square is ground, circle is sky. These both shape go together meaning about happiness and togetherness.
Carton design
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H i e u design t r i Packaging
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Coke Tet festive packaging concept 2016 Start with happiness The Idea is Coke begin the Tet. The swallows fly make Tet happen. It also bring the symboy which link to the wish. The flowing shape look like number 6 and make it have strong connection to the next year: 2016.
Sketch
Full can
Carton and on shelf
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G r a p h i c
D e s i g n
Coke Tet festive packaging concept 2016 Generation tree I call it the tree of Tet The tree of life.
In vietnamese’s traditional, the most important is every family have to buy a special flower tree to put in their house on Tet. When they have that tree in the house they will feel the Tet start beginning. The Coke’s bottle hold the tree. In fact, we will have three can with the wish is more modern way: Health (suc khoe), Lucky (may man), Reunion (Sum vay). And the tree will connect with the swallow around and there are two element link to the wish hung on it. Swallows will form the shape and no outline. The graphic is more 90% symmetrical. The typeface of wishes can be Coke’s type. I think i can fix the style more modern and contemporary. Sketch
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H i e u design t r i Packaging
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G r a p h i c
D e s i g n
Coke Tet festive packaging concept 2016 Generation tree - For Vietnamese, when you see trees you see Tet, it was put in every house and bring all family member together from years to years. Full can
Carton and on shelf
Digital poster
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H i e u design t r i Packaging
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Coke Tet festive packaging concept 2016 Generation tree - the other vesion with color artwork at the background to bring more festive and colorful feeling.
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G r a p h i c
D e s i g n
anka peak fresh Concept Sketchs
Happy cows A
Mr Irish cow
Happy cows B
Frendship - Cow & Irish Farmer
Peak fresh process
Irish’s milk island
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anka peak fresh Selected Concept
From grass to glass
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G r a p h i c
D e s i g n
anka peak fresh Execution
From grass to glass - Ireland’s milk
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Packaging H i e u design t r i
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anka peak fresh
From grass to glass - Ireland’s milk Compare to all the competitor
Version B
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Other concept
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G r a p h i c
D e s i g n
Wellmum - Milk powder for Mom
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H i e u design t r i Packaging
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Nestle Nutrimalt - Malt milk
Some other version
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G r a p h i c
D e s i g n
No. 107 - Beer by Gammer
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Packaging H i e u design t r i
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Vinacafe CHAT Regional blend
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G r a p h i c
D e s i g n
Lu - Biscuits
Parcel from france A
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Packaging H i e u design t r i
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Lu - Biscuits
Parcel from france B
Final design aproved by client without “letter frame”
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G r a p h i c
D e s i g n
Topcake - Top’n Top Chocolate cupcake King of the planet.
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Topcake - Top’n Top Chocolate cupcake Eating fun
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G r a p h i c
D e s i g n
Topcake - tik tok Top taste concept
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Topcake - tik tok The Crispy Crew concept
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G r a p h i c
D e s i g n
Topcake - tik tok
Crispy smile concept - Aproved concept by client to produce
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Nutriboost posm Bring home 6 pack bottle
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G r a p h i c
D e s i g n
Masan’s Product - TAM THAI TU SOY sauce Unique taste
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H i e u design t r i Packaging
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Maggi Oyster sauce for vegetarian Limited Edition concepts.
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G r a p h i c
D e s i g n
Maggi Oyster sauce for vegetarian Limited Edition concepts.
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Maggi Oyster sauce for vegetarian Limited Edition concepts.
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G r a p h i c
D e s i g n
Saigon export beer 6 pack stubbies Concepts
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Saigon special beer 6 pack stubbies Concepts
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G r a p h i c
D e s i g n
Saigon special beer 6 pack stubbies Concepts
Final cocept aproved by client:
Design application:
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Bonie bee - logo & packaging
Honey
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G r a p h i c
D e s i g n
Project juice - logo & packaging Fruits juice - Adu Dhabi
Logo Concepts
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Romano Hair Gel concepts Strong and modern men
12 Bottle carton
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24 Bottle carton
6 can pack
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Packaging design
G r a p h i c
D e s i g n
Da Huong Feminine wash Concept Freshness inside
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Logo Design ------38
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G r a p h i c
D e s i g n
logo design
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H i design e u t Logo
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G r a p h i c
D e s i g n
logo design
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Brand Identity Design ------42
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Brand identity
G r a p h i c
D e s i g n
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La Voile saigon - brand identiy Seafood restaurant
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Brand identity
G r a p h i c
D e s i g n
La Voile saigon - brand identiy Seafood restaurant
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Caffeine - coffee shop brand identiy Vietnam
Logo options
Logo final
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Brand Icon
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Brand identity
G r a p h i c
D e s i g n
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Wanna waffle - brand identiy Waffle, coffee and tea - Ha Noi, Vietnam
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Brand identity
G r a p h i c
D e s i g n
tuoi & Ngon - brand identiy Butcher shop - Ho Chi Minh, Vietnam
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H i eidentity u t Brand
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Swiss Ferts Brand ideity redsign
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G r a p h i c
D e s i g n
Umai Savory Hot Dogs Restaurant - USA
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Personal Artworks
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G r a p h i c
D e s i g n
Calendar design
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H i e udesign t r Calendar
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G r a p h i c
D e s i g n
Drawing Vietnam Traditional pattern
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H i e u Drawing
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Typography Design 57------
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Inspiration Typography design - Drawing
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G r a p h i c
D e s i g n
Mc Donald’s typo artwork
Typography artwork for decoration in restaurant on a new location. Ho Chi Minh City - Vietnam 3D Interior demo version
Sketch
Execution:
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Mc Donald’s typo artwork
Typography artwork for decoration in restaurant on a new location. Ho Chi Minh City - Vietnam Artwork for the welcome place:
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Typography design
G r a p h i c
D e s i g n
typography artwork for Mongoosee T-shirt Collection 2
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UMAi typography artwork project See more at: behance.com/hieutrieu
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G r a p h i c
D e s i g n
others design stuff 63------
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Bridgestone Billboard campaign New campaign of Bridgestone with 7 years guarantee of quality.
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G r a p h i c
D e s i g n
My work feature on the Artbook “Graphic Design x 100” 2 page of my work featured on “Graphic Design” book of Braun Publishing, Germany https://braun-publishing.ch/ facebook.com/braunpublishing The book was be released soon on february 2014.
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Thank you for watching my portfolio. ------66
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