Making a difference with ethical handbags

brand story uncovered

AAKS

text and photography provided by AKOSUA AFRIYIE-KUMI

I grew up around basket bags as a child in Ghana, I used to give them as gifts and also use them for storage. I remember having a lot of ‘I wish it was more like this, I wish it was more like that’ moments… I wanted it softer, almost foldable and also more colourful with blends of colours which were modern with a beautiful finish and detail.

Building on this idea I started researching into bag designs and fibres and found a lot of attractive benefits which were in line with my vision and ethos I had for my dream brand. I established A A K S after seeing a gap in the market for beautifully handcrafted bags. I knew I wanted to go out on my own and pull together all my passion and talents to create something unique that would be fulfilling both personally and professionally so I embarked on my journey to Ghana to make this happen after my studies in the UK.

Design and colour is extremely important to my brand. It is our brand DNA. If you think of colourful woven bags or baskets. You think of AAKS. Our Spring/ summer 2018 collection explores the finite shapes of 10 exuberant handwoven bags which compliments and convey a sense of spontaneity. The celebration of the design process embraces unusual colour combination which brings to life the impeccable craftsmanship of artisanal work in Ghana through unique stylish pieces.

Our key pieces are the Baw Pot which has been a favourite shape since we began, our Hana Mini and Como Ruffle bags which incorporates our classic style silhouettes. All our pieces are finished off with vegetable tan leather handles with cotton or linen drawstring inner linings.

I seek inspiration from everything around me be it nature, photography or people. There is so much ideas that I get through observation, photography and travelling around Africa and Europe which influences my design aesthetic. I look up to my Mum a lot, she has been extremely supportive from day one when it was all just an idea to AAKS becoming a reality.

I would advise any aspiring designers to find a niche. Something new that hasn’t been done before and to create high quality products with attention to detail which will be eye catching for buyers around the world. It is really easy to get wrapped up in the planning of your business but sometimes you have to know what you want and just go for it.

“Find your niche and do something new that hasn't been done before. Create high quality products with attention to detail.”

AAKSONLINE.COM | @A.A.K.S