Changing the way of how we shop for our homes

words by Karolina Barnes, photography provided by Catherine Cornelissen

1. WHAT IS THE CONCEPT FOR DECOR A LIST?

Decor A List is an e-boutique for home decor, furniture and art that is globally sourced with an emphasis on pieces that are unique, bespoke and/or limited edition. The concept behind Decor A List is to promote a variety of styles and aesthetics rather than one particular 'look' and offer a tailored luxury with bespoke and made to order pieces. Essentially, our pieces are ones that our clients simply cannot find on high street stores. We connect designer with customer and believe that your home should reflect your interests and your innately stylish flair. Not only do we have classic and timeless pieces, but we also have items which are more quirky in their overall design and ultimately believe that your home should be as unique as you are. We work with furniture designers and art advisors who have a global quality, so we truly believe we can find or custom-make something for everyone.

2. WHAT IS THE MOST POPULAR PRODUCT AT THE MOMENT?

The most popular product at the moment is either the Kim Salmela Ikat cushions, which are very vibrant and also exclusive to the UK on Decor A List, or the Pink Ladies Lamp, which is hand painted and has endless bespoke options. The cushions are wonderful because while they are all designed by Kim Salmela, there are different styles of patterns, such as multi-coloured Ikat, navy trellis, a gold infused art deco design and paisley patchwork patterns that exhibit her worldly taste; not to mention, the fabrics are globally sourced.

3. HOW DO YOU DEFINE STYLE? DOES YOUR STYLE INFLU- ENCES THE CURATION PROCESS FOR DECOR A LIST?

Style is completely subjective! It is completely internal and reflects a person's identity, interests and it is this expression of innate qualities that defines style to me. Similar to how people dress with their clothing and accessories, they are stylish purely because they create their own look that is unique to them; the same applies to your living space.

When I curate the products for Decor A List, style is significantly important -- but in a broad sense -- as I am catering to such a wide variety of aesthetics, which I am hoping will be popular amongst my customers. So, I like to source pieces that I know are distinctive to different types of styles such as: contemporary mirrored furniture items, hand painted lamps with vibrant motifs on them (such as lobsters and pineapples), elegant cashmere throws, bohemian Ikat cushions and lampshades in a traditional English design but fused with African patterns and colours.

4. AS WE ALL KNOW THE MARKET IS VERY SATURATED WITH PRODUCTS. WHAT KIND OF STRATEGY DO YOU HAVE FOR DECOR A LIST TO STAND OUT?

As I briefly touched on earlier, I believe that the types of products and sheer variety of aesthetic of the pieces on Decor A List speak for themselves. Many interior shops rely and focus on one specific style, whereas I really believe that in featuring such an eclectic mix of, for example, bohemian, traditional, Skandinavian, Italian and contemporary design, people can shop the look and mix and match as they wish.

Since we also offer art and furniture sourcing as well as interior styling services, it couldn't be easier to source unique and beautiful items for any given space; whether it is a bespoke, hand-poured scented bespoke candle, an original painting from an up-an-coming artist, or a custom-built piece of furniture.

5. WHO IS YOUR IDEAL CUSTOMER? My ideal customer would be an interior designer looking for some help with a bespoke project -- as these are usually very exciting to work on -- or perhaps someone who just purchased a new house and needs some advice on how to style their space based on their personality. I myself as founder have lived in many different cities and have a global network which has exposed me to so many different cultures and ways of living; I find it fascinating to promote this global taste with a view that there is something for everyone.

OUR FAVOURITES

NEBULA PRINTALOHA LAMP

PROSE PLATE

ZAMBEZI LIMITED EDITION SOFA

TRAY

LEOPARD CUSHIONS

DECORALIST.COM | @DECOR.A.LIST