Guaranteed Pure Highland Beef Rules

“Guaranteed Pure Highland Beef” Trade Mark

The Society is the registered proprietor of the “Guaranteed Pure Highland Beef” (GPHB) Certification Mark and these are the rules governing the use of the name and the device on the label.

1. The authorised users of the GPHB certification scheme may be members of the Society as breeders, feeders, and finishers, and non-members as feeders and finishers who are able to prove the identity of any animal intended to be sold as GPHB.

2. Any individual, company or organisation may become an authorised user if they are able to demonstrate compliance with the rules of the GPHB scheme.

3. Abattoirs need not be members of the scheme as they are only used to provide the slaughter facility. Ownership of the carcase remains with the consignor who is responsible for proper identification and traceability at all times.

4. The definitive method of identification is by the prescribed official ear tags. The Society uses for its own

Pedigree Register the same information that must be supplied to the British Cattle Movement Service (BCMS) duly certified by the breeder/keeper in accordance with the law.

5. Carcase labelling is mandatory, and is strictly controlled by attaching special identification labels completed in the office of the Society to GPHB carcases in the abattoir immediately after slaughter. Only abattoirs able to comply with this requirement are authorised for GPHB slaughter.

Producers must advise the Society beforehand of the name of the abattoir and the date of slaughter.

6. The procedure for issuance of a Certificate of Pedigree and Ownership (CPO) is by application to the Society by the party requiring the CPO. The applicant must be able to prove the provenance of the animal concerned by demonstrating the chain of ownership. In most instances this will already be known to the Society by means of compliance with the Transfer of Ownership regulations.

7. A CPO issued by the Society to an end user - a retailer - will only be valid for six weeks, unless a request for renewal in writing is made to the Society. The original certificate must be returned to the Society.

8. No GPHB labels will be supplied without a relevant CPO.

Unused labels must be returned with the expired CPO.

Declaration

I hereby declare that I have read, understood and agree to abide by the rules governing the use of the “Guaranteed Pure Highland Beef” trade mark and the “Guaranteed Pure Highland Beef” device.

Name.............................................................................................................................................................

Address..........................................................................................................................................................

Date ..............................................................................................................................................................