8 minute read

Steering Wheel Art

Adrian Suciu, owner

coordinated by David M. Brown

“My name is Adrian Suciu, and I am the owner of Steering Wheel Art in Scottsdale, Arizona. I was born in Timisoara, Romania; after finishing high school, I joined the army. In 2001, I decided with my wife, Luminita, to move to Spain and get married.

“I had to accept any job opportunity to be able to maintain my family. I used to work as a postman, a construction worker and I even opened a second-hand store. Then, my wife and I decided for me to go to Romania to get my truck driver’s license so I could have a more stable job. But I kept searching for more things to do because that wasn’t my dream.

“I went to Timișoara, and my brother gave me a steering wheel to wrap in leather. I didn’t know that it was possible to do that, so I told him that I would buy a case from the store. He told me that he didn’t want that and that he wanted it custom made. I went to a guy that wrapped steering wheels in leather named Silviu. I was just observing how he was doing his job and I was fascinated by his work. I was just like a little kid in Legoland. I felt like I was being told that I had to do this amazing job.

“My wife told me to focus on getting my truck driver's license, but I told her that I would also like to try to have this job which I thought was really amazing and interesting. I got to buy a sewing machine from Romania and I brought it to Spain. When I was trying to put the thread in the machine, I accidentally broke the needle. I didn’t get to accomplish much in Spain.

“In 2015 or 2016, I was thinking of moving to the U.S. with my family. I worked as a truck driver in Spain for about six months, and then we packed our bags and moved to the U.S. I started as a construction worker, but that didn’t stop me from wanting to wrap steering wheels in leather. I was telling my partners from work that I was thinking about wrapping steering wheels, and they told me to go for it. I began searching through the internet to get some thread, leather and more.

“My very first steering wheel that I attempted to wrap took days to finish, I would get out of my garage exhausted. I wanted to see how someone would react to my new work because for me it was something very satisfying to see what amazing things I could make with my own hands.

“During the week, I would go to shops and garages that had custom cars so I could show them my work. When I saw the shop that I am currently at, I really liked it because I saw that it was very organized and clean. So I told my wife that I wanted to rent a shop for myself to work at with steering wheels; I could only rent a room at that shop, but that was just enough space for me. I asked the owner of the place if I could rent a room there, and he said that I could. I was very happy when I was told that I could rent that room.

“In September, I organized all of my things in my new place and I made myself a table to work on with leather and other stuff. This was where my new adventure began because I was around only exotic cars and that was how my perspective changed and went to the next level. People started talking about me and recommending me. “I started going to every car event that I possibly could and sometimes I would even go to three events on Saturdays. One of the events takes place in Scottsdale, Barrett-Jackson; I would go around there with my business cards and a steering wheel, and people would ask me why I was carrying a steering wheel with me. This year was amazing for me because finally I was able to put up a stand at Barrett-Jackson. I had some customers that would come over to my stand and congratulate me because I got to put my stand at the biggest car auction in the world. It was tiring but I enjoyed it because I was doing it with passion.

“When a customer tells me a genuine ‘thank you’ for the product it means a lot to me, more than receiving the money. I finally have a job that I actually love and I believe it’s the best job that I could ever have. I get to live in a dream that I wasn’t even dreaming about before.”

Adrian Suciu Steering Wheel Art phone: 480.939.1208 website: steeringwheelart.com

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2013 Ferrari California- Bianco white over nero/bianco stitched leather, 4.3 liter V8, F1 auto trans, 3,988 miles, power folding hardtop, carbon fiber driving zone, carbon ceramic brakes, calipers in nero, Scuderia shields, power & heated sports seats, rev counter in white, premium audio, 20” diamond finish sport wheels, 3M front PPF. Scottsdale Sport & Classic Motorcars Indoor Showroom (480) 596-1611 2013 Ferrari 458 Spider- 4.5 liter V8, auto trans, 11,204 miles, Scuderia shields, red brake calipers, cavallo stitched to headrests in white, carbon fiber dash inserts, carbon fiber steering wheel +LEDs, dual zone climate, white rev counter, carbon fiber paddle shifters, carbon fiber door inserts. $245,500 Stock #5186 Luxury Auto Collection (480) 405-8265

2010 Ferrari 458 Italia- Nero over nero leather, 570 hp 4.5 liter V8, 7-speed F1 auto trans, 21,600 miles, yellow contrast interior stitching, yellow rev counter, horses embossed to headrests, lightweight alloy wheels, carbon brakes, yellow brake calipers. $214,990 Stock #FP4781A1 Scottsdale FerrariMaserati (888) 964-6056

2004 Ferrari 575M Maranello- Nero ober beige leather, 5.7 liter V12, 6-speed manual conversion, 23,242 miles, Daytona seats, black dash, Fiorano handling pack, modular 19” wheels, sports suspension, leather rear shelf, premium sound. $274,990 Stock #CN0145 Scottsdale Ferrari-Maserati (888) 964-6056

2000 Ferrari 360 Modena- Giallo modena over nero leather, 400 hp 3.6 liter V8, 6-speed F1 auto trans, 13,141 miles, recent $5k service, challenge rear grille, Capristo/LC racing sports exhaust, horses embossed to headrests, original radio, red calipers, factory 5 spoke wheels, frontal 3M clear bra. Scottsdale Sport & Classic Motorcars Indoor Showroom (480) 596-1611 www.scottsdalesport.com 2001 Ferrari 360 Modena- 6-Speed Manual! Rosso corsa red over beige leather, 3.6 liter V8, manual trans, 24,650 miles, Scuderia shields, Daytona seats w/ red piping, red contrast stitching, factory stereo, horses embossed to headrests, factory tool kit, red calipers. $145,259 Scottsdale Ferrari-Maserati (888) 964-6056

1999 Ferrari 550 Maranello- 1 Owner! Rosso corsa over beige leather, 5.5 liter V12, 6-speed manual trans, only 13,996 original miles, horses embossed to headrests, Tubi exhaust, comes with original books, keys, tool kit, car cover and seat covers, complete service history, a true collector quality example. Scottsdale Sport & Classic Motorcars Indoor Showroom (480) 596-1611 www.scottsdalesport.com

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