Trends and Hot Topics

Trends and Hot Topics Six Press Release Ideas to Kick Off your 2022 Marketing

by Cori DiDonato

Press releases are a great way to get information about your company out to a wide audience. As most are published on a variety of digital platforms, press releases are also a fast way to get high quality, longer term back links (links that point back to your company website), which helps improve your online search ranking overall. Press releases can be easily shared on your social media channels and provide opportunities to involve stakeholders and staff by getting quotes and pictures.

When working with our PR and marketing clients, when we mention press releases, we often get asked, “What would we write about?” To answer that question, here are six great topics we’ve used for our architecture, engineering, and construction clients that have gotten a lot of traffic:

Charitable Giving and Event Participation

Many companies are heavily involved in supporting charities. Charitable entities often have lower marketing budgets than for-profit entities, so a press release about your company’s involvement with a charity has the added benefit of free exposure for your charity. Great topics include information about an upcoming event your company is participating in, a summary of a recent event your staff or company sponsored (where you hopefully took pictures to share), or a charity drive where your team members made donations that your company matched.

Upcoming Projects

One type of release that always gets a lot of hits is our “XYZ Company Breaks Ground on ABC Building.” Not only does this provide a vehicle for getting stakeholders involved to give quotes, but residents like to be in the know on projects happening in and around their community.

New Product or Service Launches

If you have recently launched a new

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product or service, why not describe its features and who it benefits in a press release?

Recently Completed Projects

Similar to upcoming projects, recently completed projects also have great potential for press releases that give opportunities for multiple stakeholders to give quotes. Most completed projects also tend to have photos that are wonderful to include in the release.

Awards, Industry Recognition, and Promotions

If your company or a staff member has received an award or special industry recognition, or has been recently promoted, this is a great topic. It not only shows appreciation for your staff but helps promote your company’s culture to continuously attract new talent.

Event and Conference Participation

If a staff member is speaking at a conference, or you are participating as an exhibitor (home shows, industry specific events), this is a great topic. It not only gets the word out on your company’s skills, but the release tends to get shared by conference organizers on their platforms, furthering your reach. Press releases continue to be a low-cost way to get the word out about your company, its achievements, and community involvement. They help set the foundation for solid online reputation management as well; the more positive news online about your company, the easier it is to weather an unpleasant review or negative story. Cori DiDonato is the founder and CEO of Silver Tiger Consulting. Food Manufacturing and Design Build

by Jennifer Luoni and Lauren Nowicki

The manufacturing sector requires agile, high performance for processes and product production. The design of these facilities necessitates the same dynamic acumen. As a methodology, design build is an ideal solution. At Dacon we have found that 40% of our annual business demand is from manufacturing, due to the flexibility to adapt to changing demand, increases in technology and evolving processes. A brisk evolution, there is never an actual finality of design, rather a continuum of adjustment. As such, it is the sector’s nuances itself which drives design build demand.

Project Case

A food production client looking to expand within the Andover, Mass. area sought to adapt an existing building. While at the onset there was an understanding of required processes and equipment required to create the new food product, methodology could not be finalized until midpoint of the project. How the food would be packaged post assembly was unknown given the new state-of-the-art technology being installed. As such, a work schedule was created allowing flexibility until critical endpoints. This enabled the client to take decisive action at points when cost and schedule would be impacted, while having open-ended time in the interim to explore technological solutions.

An additional challenge common to the design of food manufacturing facilities is the variation in equipment itself. Not only is machinery sourced with different vendors, but countries as well. Both large and small variations in performance are amendable by design build. Flexibility is built into the process and the unknown is embraced by the collective team, creating active problem solving and progressive solutions rather than a bottleneck to final answers.

Results

Within 14 months, this food production facility was online. The renovation of an existing pre-engineered building, correct building methodology and the addition of 9,000sf achieved time, technology, cost and performance goals. Had the client not selected design build, project planning would have taken 12 months. Design build enabled the client to be comfortable working with unknown factors, propelling the project forward.

Today’s Relevance

The need for streamlined processes and evolving technology within food manufacturing will never cease. Within the last five years, manufacturers have expressed an increased need for design agility within food creation. This same demand is paralleled by design and construction services. Traditional construction methodology struggles within this space due to fixed work scopes and disjointed processes of architect versus general contractor, thereby creating a lack of ownership and an impasse that only design build can circumvent.

Jennifer Luoni is director of operations – architecture, and Lauren Nowicki is chief communications officer at Dacon Corporation.