(Guide) Mobile street sale by hiiyou.org

Mobile business

Mobile street sale Mobilt Gadesalg //

— værktøjer Gode

Claim your freedom - bring life to your passion

— - bring life to your passion Claim your freedom

W E L C O ME Here is an introduction to street sales in Copenhagen. We are going to help you apply for your first license, so you feel prepared for the next time. You can also read about the conditions for mobile street sales, laws and obligations, etc. You’ll learn how to select the right location for your food trucks and the places to avoid.

INDEX 01

Terms of Mobile Street sales

// General // Location // Appearance and cleanliness // Lapse and Liabilities

Other laws and authorities

02 // Application // Red zone application 03

Useful tools

The right location for your food truck

// Suggestions

Places you must avoid

Grow your business

Social media, Promotion, Sampling

Mobilt gadesalg uden for København

// Zealand // Funen // Jutland 07 // Support

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

01 TE R M S A N D C O NDITIONS

There are rules you have to be aware of when you want to work with mobile street sales in Copenhagen. It requires a special permission if you want to sell in the Red zone, Harbour Park, Amaliehaven, Churchill Park, Islands Brygge and Svanemølle Beach.

LARGE MOBILE WAGON OF 2.5 M2 The municipality of Copenhagen allows mobile sales from major vans like food trucks and vans over the size of 2m2 on public road space and parks owned by the City of Copenhagen excluding: // Latin Quarter in the city (by The walking street, Nørregade, Nørre Voldgade and Vester Voldgade) // Parking spaces shall be paid where it is required // It is not allowed to park and sell from pedestrian areas such as the squares, pavements, squares, etc.

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

large

MO B IL E V ANS

GENERAL If the City of Copenhagen evaluates that congestion challenges occurs elsewhere than in the red zone and special areas, these will be incriminated in the special arrangements. The permission should always be with you and placed visible in your truck. If this is not complied, authorization may be withdrawn. The license may not be transferred to others and is associated with the specific vehicle which was authorised.

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

L O CATI ON

Mobile street sales must never take place under circumstances that are a nuisance to traffic, traffic and accessibility, for example: // // // //

Forcing pedestrians, including people with prams, walker, wheelchair or similar out of lane or bicycle path. Forces cyclists out on the road Blocks traffic area or positioned so that it reduces access to monuments, shops, restaurants and showcase windows, etc. Blocks timeline for the visually impaired

You need to sought permission from the landowner, if you wish to sell on shopâ&#x20AC;&#x2122;s parking lots or parks that are not owned by the City of Copenhagen. It is not allowed to drive motor vehicles in the parks.

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

AP P EARANCE AND DISP OSAL

There must be no signs, umbrellas, chairs, torches, baskets or other loose equipment on the road.

music

IS NOT A L L O WE D

Candles and other open flames are permitted only if it is shielded in lanterns. Parasols etc. which is fixed on the vehicle should be positioned so the lower edge of the parasol is at least 220 cm above ground height. Do not play music or shout. Sellers must clean up after themselves and their customers, including eliminating waste and even arranging to transport it away. It is not allowed to throw waste in municipal trash cans.

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

L A P S E A N D L I A B IL ITIE S

Mobile street sale may only take place at events in agreement with the organiser. Sellers shall always move without warning if space is needed for other purposes, such as events, outdoor seating, fixed hives, road works, street cleaning and the like. Sellers shall immediately comply with all instructions from Police and Copenhagen. The municipality of Copenhagen may fully or partially revoke a license, including change of terms, if deemed necessary due to circulation, including congestion or for maintaining the road traffic area other functions such as recreational areas and shop spaces. The management including to impose restrictions with respect to such specific locations that can be used for mobile street sales, number of street vendors and density of street trading. The municipality of Copenhagen may revoke the license after repeated violations of the terms of the license, or if special unforeseen circumstances make it necessary.

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

OTH ER L AW S A N D AU TH OR I TI ES Business operations from mobile sales van must follow applicable laws, rules and guidelines for its type of business, including opening hours. The holder is responsible for familiarising themselves with them and obtain necessary permits, etc. Get more info at: www.kk.dk/erhverv www.startvaekst.dk

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

A P P L I CATI O N Itâ&#x20AC;&#x2122;s easy to apply for a street sales permit. Firstly, go to: http://www.kk.dk/indhold/mobilt-gadesalg As food truck owner, we will apply for mobile street market approval in the Blue zone. Have your info on your company ready to complete the application. If it is your first time applying for a license, we will be happy to help you. Remember to renew your permit once a year.

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

AP P L I CAT I O N - R E D ZONE If you’re interested in having a fixed spot in the city of Copenhagen, then you have to go to: http://www.kk.dk/indhold/stader On the webpage, there is a list of vacant spots that you can search, if your car fits the criteria. Be sure to read the pdf descriptions carefully. When you apply, it’s a good idea to write the other available spots as 2nd, 3rd, 4th priority, etc. so you have a bigger chances of getting a spot.

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

USEFUL TOOLS On the right, we made a list of links that are relevant to you and your business. We recommend that you sign up for the newsletter of the Municipality of Copenhagen, so you can get important information when they advertise availability and application deadlines. Go to www.kk.ddk /gadesalg and register.

// Frequently asked questions about mobile street sales http://www.kk.dk/indhold/mobilt-gadesalg // Map of the Red Zone and special areas, Mobile street sales spaces and city centers, Town centers, private roads http://kbhkort.kk.dk // See if the road is public or private. Under ”Borger” Veje > Vejstatus http://kbhkort. kk.dk // Overview of fixed stall spaces in Copenhagen. Under ”Erhverv” > Brug af gadeareal > Stader http://kbhkort. kk.dk // Parking spaces in Copenhagen. Under ”Borger” > Parkering > p-plads http://kbhkort. kk.dk

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

THE RIGHT LOCATION

know

Y OUR TAR G E T

Before you set out to find the best locations for your food truck, you should consider the target audience for your products, what they want and what their needs are. You should also check where your customers are, what they are willing to pay for products like yours and you need to understand how to communicate with them. Generally, you find places that are trafficked and where there is no other companies that provide service like yours.

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

SUGGESTIO NS

Office buildings and large companies Typically, office buildings and large companies are a good target in the morning. When people go to work, it is easy and convenient to take a cup of coffee and a freshly made sandwich to go. For lunch the demand will probably not be as high, as most major companies in Copenhagen has a canteen - or people make lunches from home. Consider whether your concept may include the possibility of takeaway or a form of “make your own“. However, it will require you to move your car to a more attractive location for lunch and then return when people get off work. Residential Areas New residential areas such as Sydhavn or Nordhavn can be ideal for a food truck. Typically it will be breakfast and dinner that is relevant, since you can catch people to and from work. Generally, development areas are under-represented when it comes to restaurants and cafés, so residents in these areas will always be looking for new food alternatives.

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

S UGGES T I ON S

Pop-up You can organise an event even in cooperation with other food trucks. This is a way to create awareness about street kitchens while it is often a good business opportunity outside of the usual locations.

samarbejd MED ANDRE

Colleges and Universities Students are ideal food truck customers. They are curious about new products and likes the quick meal. There are opportunities to establish a good business near a college, universities or dorms. Seasonal locations During the high season places like the harbour and city parks are ideal locations for food trucks. These places are good generally on weekends and in the afternoon, as this is where people have time to stay for longer periods of time. Locations at night When people drink, they eat. It is therefore a good opportunity to park close by nightclubs and bars on the weekends. The customer flow will be greatest from two to three hours before closing time.

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

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SOCIALE MEDIA

PROMOTION

SAM P LING

To create awareness about your food truck you can create ads each day and post your precise location and the times you will be there, for example. Facebook, Instagram, Twitter, etc.

You can make small campaigns involving your customers. For example the first 20 customers can get a free bun for their coffee in the morning. Whatever deal youâ&#x20AC;&#x2122;re running, you will attract more customers.

You can offer a special or free sample of your best dishes when you are out. What would be better than to tempt people with your delicious products?

MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

MOB I LE SALES O UTSID E C O PE NH A G E N

It is a great idea to make mobile street sales outside the Municipality of Copenhagen, as it is new and exciting for most people outside the city to buy food from a food truck. Since your business is on wheels, it is also natural to seek opportunities outside the usual surroundings. Be aware that there are completely different rules when you want to sell outside Copenhagen - it is important that you call the municipality you want to make street sales at, to be sure what the rules are, and to avoid being asked to leave your location or worst, get a fine.

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

ZEALAND

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MUNICIPALITY Greve

DEPARTMENT

CONTACT PERSON

LINK

43 97 97 97

Gribskov

72 49 60 00

Guldborgsund

Center for teknik og miljø

Holbæk

Vækst og bæredygtighed

Køge

Anlægsafdelingen

Evy Møller Nielsen

emn@guldborgsund.dk

54 73 20 38

goo.gl/iErb7P

vaekstogbaeredygtighed@holb.dk

72 36 36 36

goo.gl/UwfAIu

anlaeg@koege.dk

56 67 67 67

goo.gl/mDoYRi

Lyngby-Taarbæk

45 97 30 00

Næstved

Center for trafik og ejendomme

Odsherred

parkogvej@naestved.dk

55 88 64 70

goo.gl/v0F9s3

59 66 66 66

goo.gl/Ub24PJ

Ringsted

Vej & Ejendomscenter

vejogejendom@ringsted.dk

57 62 63 00

goo.gl/i0DoYs

Roskilde

Erhverv

torvemester@roskilde.dk

30 84 16 96

goo.gl/BuJhI6

Torvemesteren

Rungsted

48 49 00 00

Slagelse

Center for teknik og miljø

Anna Marie Aalling

amaal@slagelse.dk

Solrød

HIIYOU

PHONE NR.

MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

58 57 95 12

goo.gl/T7304M

56 18 20 00

FUNEN

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MUNICIPALITY Langeland Nyborg

Odense Svendborg

DEPARTMENT

CONTACT PERSON

PHONE NR.

Trafik og veje

Bente wittmann

tebewi@langelandkommune.dk

63 51 60 59

teknik-miljoafdelingen@nyborg.dk

63 33 70 00

Teknik og Miljø

Erhverv

Lene Egebo Hansen

LINK

78 73 58 72

goo.gl/RNO0iX

vej@svendborg.dk

62 23 33 69

goo.gl/P2GLF2

SOUTHERN JUTLAND

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Aabenraa

Esbjerg + Ribe

Teknik og miljø/vej og park

73 76 76 76

vejogpark@esbjergkommune.dk

76 16 16 16

goo.gl/KJUQr6

Fredericia 72 10 70 00 Haderslev Trafik vejpark@haderslev.dk 74 34 34 34 goo.gl/iiGBdG Kolding

Rømø

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MOBILE STREET SALES

By og udviklingsforvaltningen

STREET MARKETING AUTHORIZATION

byogudvikling@kolding.dk

Yrsa Smidt

79 79 13 65

goo.gl/TYQmgd

74 92 92 73

SOUTHERN JUTLAND

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MUNICIPALITY

DEPARTMENT

Sønderborg

CONTACT PERSON

Peter Skeldgaard

PHONE NR.

LINK

88 72 58 66

Tønder Yrsa Smidt 74 92 92 73 Varde Vejle

Kultur og vækst

Jørgen Nielbæk

Teknik og miljø

joni@varde.dk

30 59 05 95

teknikogmiljo@vejle.dk

76 81 22 30

goo.gl/43VLdR

byensanvendelse@aarhus.dk

40 46 65 45

goo.gl/eBrVQq

MID JUTLAND

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Aarhus

Aarhus torvehandlerforening

Ebeltoft Herning

Steffen Danielsen

87 53 50 00

Brug Byen

Holsterbro

Tove Brandt Overgaard

tove.overgaard@herning.dk

96 28 80 10

goo.gl/XdlFv3

Teknik og Miljø/Trafik og Park

trafikogpark@holstebro.dk

96 11 75 55

goo.gl/YTaSCo

Erhverv

anped@ikast-brande.dk

99 60 32 48

goo.gl/C6fdaS

Horsens Ikast

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

Anette Sivebæk Jensen

MID JUTLAND

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MUNICIPALITY Randers Ringkøbing

Silkeborg

DEPARTMENT

CONTACT PERSON

PHONE NR.

LINK

Vej og Trafik

Meb@randers.dk / ir@randers.dk

89 15 10 91

goo.gl/GrLrVc

land.by.kultur@rksk.dk

99 74 15 15

goo.gl/a3e6mI

team.myndighed@silkeborg.dk

89 70 15 26

Land, By og Kultur

Team myndighed

Birte Dræby Kristiansen

Struer 96 84 84 84

NORTHERN JUTLAND

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Aalborg

Trafik og Veje 88 31 29 99

Frederikshavn + Skagen Mariager

Natur og Miljø

Kristina Spencer Nielsen

krsni@mariagerfjord.dk

Thisted Viborg

HIIYOU

MOBILE STREET SALES

Teknik & Miljø

STREET MARKETING AUTHORIZATION

98 45 50 00

97 11 36 07

goo.gl/zl0eef

goo.gl/fWGoWr

99 17 17 17

trafikogveje@viborg.dk

87 87 50 04

goo.gl/rQSWgZ

TH AT â&#x20AC;&#x2122; S A LL

ready

S E T, G O !

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MOBILT GADESALG

GADESALG TILLADELSE

Hopefully you have become a little wiser about mobile street sales. We look forward to work with you. On the next page you will find support information.

SUP P ORT If you have any questions, please call us: Anders Hedme anders.h@hiiyou.org Jacob Kystgaard jacob.k@hiiyou.org Karina Klante karina.k@hiiyou.org Telephone 70 26 00 40

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MOBILE STREET SALES

STREET MARKETING AUTHORIZATION

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Refshalevej 147 1432 København 70 26 00 40

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