Presage by Hilda Kosunen

JUNE

2018

ISSUE

#THEPOWEROFTHOUGHT

Presage

MAGAZINE

Contents 8

Fashion: The thinker

Beauty: Trends summer 2018

Music: Upcoming artists

Technology: Data is the new oil

Sport: Hiking is the new yoga

Food: Hotspots arund the world

Travel: Fire & Iceland

Team

Presage Hilda Kosunen - Editor in Chief

Dewi de Kuijer - Editor

Yasmine Hafid - Art Director

Iida Aalho - Editor

Marta Dias E Seixas - Producer

We just do what we love, inspire!

ADD #2 ALEXANDER MQ

Hello & welcome Spring is the time of blooming flowers and fresh mindsets. However, normally the closer to the summer we get the busier our lives start to get. In this issue we wanted to slow down â&#x20AC;&#x201C; and think what is surrounding us. By slowing down, you can find new ideas from the moment. Thought is an idea that result of the process of thinking - and thought is the lifeblood of new ideas. Fashion changes quickly but the classics and products produced with thought last over seasons. We wanted to highlight the beauty of craftsmanship and concentrate in details. Data is indeed the new oil but how can we harness it for our advantage? This month we will travel to iridescent Iceland and connect with nature with long hikes. Let the new songs such as River by Leonel Bridges to melt into your mood and take you to places in your thoughts. Beauty section is lets us shine in a natural yet intelligent way. When you read this issue give the thoughts run through your head and give yourself a well deserved moment of thought.

Hilda Kosunen Editor in Chief

Dion Lee A/W 18/19

Fashion by Iida Alho

THE THINKER

Fast Fashion Those two words that allow people to think that fashion is disposable - buy it, use it once, throw it away. As Fall 18/19 approaches, all of this begins to change and the time and patience required for careful thought and creation will be honoured, style will be studied, history will be revived and design will see a renaissance with a twist. The beauty of craft and technical skills of the maker will become an increasingly important point of difference for products in the fashion industry.

Think it as - fast is out - slow is in their worth. It is not about buying a fad and using it once, but about buying something that shapes around different occasions and eras. Today’s fashion innovator - you, the Thinker - ushers a new era of this enlightenment.

The most emerging styles for Fall/Winter 18/19 are based on craftsmanship and design. We will call it these designs ‘’new classics’’ with a sober character, collegiate stripes, classic checks and conservative patterns.

Rochas A/W 18/19

Moreover, moving towards a consumption model where we buy less and better, new styles start to prove

Craftmanship & Design

Left: Dion Lee SS 18 Right: Dion Lee A/W 18/19

Firstly, re-tailored classics with drafted precision take lead in the workwear section with a thought of female empowerment as the core. This thought is celebrated with prominent silhouettes and defined lines that represent architectural shapes. A fresh wave of confidence and

elegance

reinterprets

the

masculine suit with exaggerated shoulders

and

voluminous

trousers. Overall, the look is clean and inspired by the skylines of the most prominent cities - New York and London.

The Keys to this trend: Colors: White, Black, Grey Tan and Red. Prints & Patterns: Surrealism, Geometrics, Stripes and Recoloured

“ Season’s must haves: Oversized shirt, Exaggerated Jacket, Carrot Shaped trouser, Wide-leg Trouser, Jacket . Dress, Pencil Skirt and a Bow blouse’’

checks. Materials: Silk, Cashmere, Tweed, Cotton, Wool Blends and

Be the Thinker, slow fashion is in!

Twill.

Beauty by Marta Dias E Seixas

With summer approaching, we have seen several trends fresh from the fashion week 2018. The new hairstyles, makeup looks, hair colours and nail trends that everyone is willing to copy in the summer. Letâ&#x20AC;&#x2122;s take a look at the 5 most impressive trends for summer 2018.

The top 5 1. Beachy waves: these actually never went out of the trend list as this one always comes back. Beachy waves are always an option, especially during summer time 2. The holographic perspex liner: By using this liner, you can keep your face low-key with just some nude lips and you are good to go. 3. Jewel-encrusted eyes: Brings a whole new meaning and brings an alternative to eyeshadow. It shines, and by keeping the rest of look as minimal as possible, you are so ready to shine. 4. Like ballerina nails: The nude coloured beauty products have been a big trend lately. The nails cannot be forgotten and with this baby pink colour you can not go wrong. 5.

Oh-so

cute

croissant

buns:

Tucked behind the ears but still

half down, perfect for the summer.

lry

1. Beachy Waves

GET READY FOR SUMMER 2018

log o H

4. Ballerina Nails

i h p ra

e n i L

5. 13

Cro

issa

London, February 2018

Billie Eilish

2018

The year of boy bands and soul R&B

2018 is leading us to be innovative and bold with music by mixing the genres like never before.

Music industry has new rules and music is consumed differently from the traditional way. Streaming is the biggest way to consume music and this leads artists to find other ways to present their work. Platforms, such as Spotify and Apple Music, are now enabling artists to complement their work with images, videos and text. In a highly saturated industry it is vital to have personal and dynamic approach. This year the heads are turning to boy bands, Latino music and to artists that can combine music genres confidently.

We gathered 3 artists that have a bold and dynamic approach to music in 2018.

JORJA SMITH

New York, May 2017

Jorja Smith

Music by Hilda Kosunen

If you have not heard of Jorja Smith yet, you will most likely to hear of her soon. Jorja Smith dropped ballad ‘’Let Me Down’’ featured by Stormzy two weeks to January. The dream of writing a James Bond theme

song

inspired

the

track

and it chains disarming tone with Smith’s pop-easing soul sound. Her smoky Amy Winehouse tuned

BILLIE EILISH

voice combines soul, funk, garage and personal pop in a way that will attract people beyond music genres. The young British singer has been

a strong self sense and ability to

“ Beautiful little fools That’s what us girls are destined for Beautiful little fools Born to be adored ”

Billie Eilish

charm intimacy.

Utah, March 2018

already enlisted by Drake and has

Try: Beautiful Little Fools

TOKIO MAYERS

Tokio Mayers London, June 2017

As a lover of piano, Tokio Mayers was

obvious

list.

Found

from

choice

‘’Britain’s

got

talent’’, Tokio Mayers has a fresh approach to classical music. What is problematic with gaining the visibility

from

reality

shows

that the artist has to break the pattern and show that they are more than just a ‘’reality star’’ with a

heartbreaking

story.

However,

Tokio described her participation in the show in words: ‘’I’m literally just a man on a mission, trying to get my music out there’’. His songs Only 16-year-old Billie Eilish has the opportunity to be the next queen of gen Z. LA raised singer song writer produces songs like a good story teller with a dark pop sound.

are unexpected and have a way to surprise the listener every time. Addicting sound and unique way of

‘‘ Somebody new, Is gonna comfort you Like you want me to, Somebody new Is gonna comfort me ’’

combining pop covers to classical music innovatively keep the listener hooked, on repeat.

Try: Bloodstream

Try: Bitches Broken Hearts She commented on Billboard’s interview, 2017: ‘’It’s

Hungry for more?

really fun to put yourself into character – into shoes

Leonel Bridges – River

you wouldn’t normally be in’’. She has been compared

Jessie Reyez – Figures

to Lorde, however her unique lyrics and catching beats

Sigrid – Don’t kill my vibe

provide her an evident spot in the scene. Overall,

Jaden Smith - Preach

mindful mixes of reality and imagination give listener

Healy - Reckless

an opportunity to float in their own thoughts.

Vega Zaishi Wang

Technology by Hilda Kosunen & Iida Alho

THE NEW WAVE A new wave of intellectuels think that technology can make us better thinkers

In order to expand our minds and forge new creative outlets to pounder, the focus of technology is on social media, cutting-edge tech and how to harness modern wellness practises.

In a world where knowledge is mainly gained through technology and different medias, data has become the new oil of modern societies. Furthermore, the saturated and endless information flow has lead to a situation where the truthfulness of the information is questioned. Having said this, how we gather information beyond technology is becoming more and more important. Libraries are making a comeback among younger generations and this shift is getting inspiration from the Greek concept of Skholes, places of pleasure. Open dialogues and the exchange of ideas are the new keys for gaining

Knowledge economy can described as ‘’an economy in which growth is dependent on the quantity, quality and accessibility of the information available rather than the production’’. In these economies, the distribution of knowledge is driven by globalization and new medias. Knowledge has a fast pace of obsolescence so it relies on intellectual capabilities rather than physical inputs or natural resources.

Social media has become the ‘’it’’ platform where people can seek mindfulness and intellectual content. Being offline is not an option - life revolves around the online context.

Vega Zaishi Wang

information.

What’s in it for fashion?

Nike Sports hologram

In 1940s the power of supplier lead to a market where the products where pushed to the consumers. The shift to consumer driven

industry

changed

the

rules

dramatically. The new wave of consumer created

content

and

personalisation

has lead to fashion industry to have a dialogue with the consumer. Technology has

created

new

opportunities

for

companies to specialize in niche markets. Furthermore, having a distinctive brand image and providing value are vital in a world of million voices. Mindfulness and intangibility are becoming increasingly important

and

providing

something

more than just the product has already been the focus for many brands.

for fashion brands to create a personal with

consumers.

advertising

and

virtual

reality bring new ways of expression.

Data-intelligence offers an opportunity

relationship

hologram

The

traditional list of intelligences has to be expanded to data intelligence in order to survive in this highly competitive

Technology

and

data

drive

the

innovation that the fashion industry is undergoing. However, innovators understand the importance of seeking information in a variety of resources, to gain reliable knowledge.

industry. Having said this, the use of

‘‘ Intelligence, data and originality the combination for success ’’

Fit Body Magazine

Hiking is the new yoga

Being healthy is being a hype at the moment. Everyone wants to be fit and eat healthy but unfortunately it is not as easy and fun as it sounds. Eating healthy is one thing but being fit is something completely different. Leaving the house on a sunny day to go to the gym is not something most people look forward too. Being inside al sweaty is not what most people want. Many people, nowadays, are doing yoga. This type of sport is intensive, but also relaxing for both your body and mind. It was an upcoming trend for the last few years, and you have the ability to exercise yoga in many different ways. However, we would like to introduce you to the new trend:

â&#x20AC;&#x153;hiking is the new yogaâ&#x20AC;?.

SET THE NEW TREND Hiking has a scientifically proven anti-inflammatory effect on the body,

promotes

healthier

microbiome. Furthermore, it has been

associated

immune

system,

pressure, Being

with

and

stronger

lower

reduced

surrounded

blood stress.

nature

very important to the human body. Several studies on natureâ&#x20AC;&#x2122;s effects on human health have proved the following things. When humans are regularly exposed to natural surroundings, there is decreased

While hiking you can do different

incidence of anxiety, depression,

activities

headaches,

cognitive

squads, to exercise your booty,

and

inflammation.

overall

decline,

such

lunges

and

This

for the ones interested. The best

exposure to nature has therefore

thing of hiking is the view you can

more benefits than yoga.

eventually have. You are working out towards a nice end, where you

Hiking

can

done

wherever

and whenever you want. You can

can take beautiful pictures and/or just enjoy the nature.

do it together with friends or alone. You can take pauses, enjoy surroundings and views. Or take time to absorb the world around us. This, is also beneficial for our health as it provides time for

â&#x20AC;&#x153; The best and most beautiful way to exercise â&#x20AC;?

@Hikefordays

meditative contemplation.

The Inca Trail, Peru

Sport by Yasmine Hafid

@Travelcouple

PRETTY HIKES: Kilimanjaro, Tanzania, Africa This hike will take around seven days and has a length of roughly 35 miles. It is on the buckets list of many people and most of them travel with a guided tour to reach the

spectacular

view

above

the

clouds.

Bay of Fires, Tasmania, Australia The Bay of Fires hike can only be done with a guided trip, but the scenery makes it all worth it. It will take you to endless beaches of white sand, boulders covered in blood red The Inca Trail, Peru

lichen,

This is a hike of 26 miles, taking around four days. It is a though hike

water. It lasts four days and is 16

with many inclines and declines, but definitely worth it, as it ends at

miles long.

Machu Picchu. One of the seven world wonders.

and

alongside

turquoise

@Glitsandguts

Torres del Paine National Park, Patagonia, Chile The distance of this hike is between 37 and 50 miles and will take around four till six days. We would recommend you to go in July when it is winter in Chile. You get a chance to see volcanic peaks, glaciers, and beautiful lakes. There are several routes you can follow, the W route or the O route, which is a longer.

Appalachian Trail, Georgia to Maine, United States If you are a diehard and have the time you should definitely do this hike. This hike is 2180 miles and will take you five till seven months to finish. It is one of the longest continuously marked footpath in the world and is not an easy feat. A good planning and execution is necessary if you want to do it in one go.

Food by Dewi de Kuijer & Marta Dias E Seixas

Spring season means more and colorful food. We made a must-go list with some amazing hotspots around the globe. Be inspired!

1. Cha Cha Matcha

4. The Butcher, The Baker and The

Cha Cha Matcha is a very nice tea

Cappuccino Maker

place and looks adorable. Embodied

This place is a must visit in Los

both their New York sensibility

Angeles. It is located at Sunset

and the stateliness of Eastern tea

Boulevard, which makes it a lovely

practices, Cha Cha Matcha makes

area. Make sure to order a coffee,

delicious and fabulous looking tea.

since those look amazing. 88653

373 Broome St, New York.

Sunset Blvd, Hollywood, California.

2. Sketch A lovely pink restaurant to have dinner or get afternoon tea after a day of shopping. TheBathrooms are one of the most popular areas at this place as the toilets look like eggs. 9 Conduit St, Mayfair, London W1S 2XG, United Kingdom.

3. KONG KONG is a beautiful restaurant to have dinner. At this place you have a view on the Seine, which is lovely with a nice sunset. Make sure you be there in time as it is first come first serve for the places at the window. 1 Rue du Pont Neuf, 75001

Kon

Paris, France.

1. Cha Cha MAtcha

HOTSPOTS AROUND THE WORLD

ch t e k

4. 25

e B utc her

Iceland

Iceland, 2014

Land of ice and fire

Iceland is becoming a popular destination to go to these days. This is quite obvious, as the island has many beautiful places to spend time at. The four elements of fire, water, air and earth come together in this spectacular land that engulfs you into sheer splendour.

This article will give you lots of nice spots to go to!

Travel by Dewi de Kuijer

WHERE TO GO... First it nice to visit the Golden Triangle consisting of the Gullfoss waterfall, Geysir, and Þingvellir. If possible, add another happy place to this route, called Kerid Volcanic Crater.

Blue

Lagoon

and

Secret Lagoon are good stops to relax in the warm waters. Depending on your budget you should make your choice which one you would like

Hotspring, 2013

Furthermore,

to see. Secret lagoon is a bit more intimate, quieter and cheaper. Blue

South are Vik, Hofn, Skaftafell,

lagoon

Svartifossn, and Skógafoss.

commercialized

and expensive, but the water has a milky blue color and give a more

When you go to the West of Iceland,

luxurious spa experience compared

Snæfellsnes peninsula, take a walk

to Secret Lagoon.

along the costline at Arnarstapi and go to see the Gatklettur cliff, which

For the hikers, Landmannalaugar is

means “the rock with the hole in

by far Iceland’s most precious park

it”. We would recommend visiting

to hike. This destination consists

Iceland in late September, so you

geothermal

manifestations,

and

geological

can combine orca watching with

stunning,

Northern Lights.

Iceland, you cannot miss out on the Vatnajökull glacier, which is the biggest glacier in Europe and definitely one of the highlights

“ The biggest glaciers in Europe can you find in Iceland ”

in Iceland. More must visit in the

Ice caves, 2011

and colourful. In the South of

‘‘ The four elements of fire, water, air and earth come together in this spectacular land that engulfs you into sheer splendour ‘‘

Travel by Dewi de Kuijer

BLEISURE TRAVELERS Bleisure traveling becomes more and more popular these days. Which is not weird, because how nice is it to combine business with some leisure. Millennials are driving this

trips in 2016 that have a business component jumped to 17 percent, up from 14 percent in 2015.

Travel agency CheapOair has even

@Businessandmimosa

trend and the percentage of leisure

a greater growth with a percentage of 20 in bleisure travel each year

clothing industry, lifestyle travel

and culture that they are working

for the past three years. Two main

brands like luggage company Away

in. According to them it can help

reasons for this epic growth are the

Travel

during the business process.

decrease of average ticket values.

content to this new trend. They

Which makes it more affordable to

position their products as much for

bring company with who you can

the globe-trotting startup worker

spend an extra few days during the

as the wander-lusting vacationer.

have

also

adapted

their

business trip. And, staying over a

for a company, as it can reduce the

Leisure is important during business trips

cost per ticket even more.

Bleisure

Saturday night can be cost saving

significantly

important to millennials compared

Bleisure has inspired the fashion industry

to Gen Xers and Boomers. 48 percent of business travelers combining it

Clothing line Par en Par designed

with leisure are Gen Yers. Several

a resort-wear brand, which easily

business travelers think it makes

takes you from conference room

them more relaxed and they get

to urban exploration. Next to the

a better understanding of the city

“ Bleisure Traveling – a hybrid business/ leisure trip – is changing the way we travel and definitely something we should all try out! ”

See you n

next month... SUMMER TIME

#THEPOWEROFTHOUGHT