Graphic Design
Sophomore Portfolio
2016 2017
06
42
90
Hilda Wong
18
52
32
66
98
Sophomore Portfolio
Graphic Design
My name is Hilda Wong, and I’m from Hong Kong. I moved to New York two years ago to pursue my dream of being a graphic designer. I love cilantro and ramen.
32-41
Graphic Design/ Branding/ Atsushi Kitagawara
Typography/ Typeface Design/ Anderson
18-31
Graphic Design/ Book Cover Design/ Miranda July
42-51
06-17
Sophomore Portfolio
Graphic Design/ Poster/ Atsushi Kitagawara
Graphic Design/ Movie Zine/ Jim Jarmusch
Typography/ Typeface Design/ Ampersands
100-111
92-99
Typography/ Poster Design/ Frankenstein
66-91
52-65
Graphic Design
Graphic Design/ Vinyl Record Design/ Sinfonietta
Sophomore Portfolio
Graphic Design Instructor Shawn Hasto
Branding
Atsushi Kitagawara
Graphic Design
Sophomore Portfolio
K I T A G A W A R A
Atsushi Kitagawara
ATSUSHI KITAGAWARA
A K
Atsushi Kitagawara
2-36-7, Sendagaya, Shibuya-Ku, Tokyo 151-0051
Architect
Tel: +81 3-3479-1521 Fax: +81 3-3479-1521
www.kitagawara. co.jp
ATSUSHI KITAGAWARA Atsushi Kitagawara Architects Tokyo 2-36-7, Sendagaya, Shibuya-Ku, Tokyo 151-0051 Tel: +81 3-3479-1521 Fax: +81 3-3479-1756 www.kitagawara.co.jp
Logo and Business Card Exploration
Graphic Design
A KI T T SA UG A SW H AR I A
A T S U S H I
K I T A G A W A R A
ATSUSHI KITAGAWARA
Architect / Atsushi Kitagawara Architects Tokyo 2-36-7, Sendagaya, Shibuya-Ku, Tokyo 151-0051 Tel: +81 3-3479-1521 Fax: +81 3-3479-1756 www.kitagawara.co.jp
ATSUSHI KITAGAWARA
These logos are mainly inspired by building structures of Kitagawara’s design and the surrounding natural environment.
AK ATSUSHI
ATSUSHI KITAGAWARA
Architect / Atsushi Kitagawara Architects Tokyo
2-36-7, Sendagaya, Shibuya-Ku, Tokyo 151-0051 Tel: +81 3-3479-1521 Fax: +81 3-3479-1756 www.kitagawara.co.jp
AK Process
KITAGAWARA
Architect Atsushi Kitagawara Architects Tokyo
2-36-7, Sendagaya, Shibuya-Ku, Tokyo 151-0051 Tel: +81 3-3479-1521 Fax: +81 3-3479-1756 www.kitagawara.co.jp
08 09
Sophomore Portfolio
AK
ATSUSHI KITAGAWARA
Atsushi Kitagawara Architects Tokyo
2-36-7, Sendagaya, Shibuya-Ku, Tokyo 151-0051
Tel: +81 3-3479-1521 Fax: +81 3-3479-1756
www.kitagawara.co.jp
Atsushi Kitagawara Architects Tokyo
原
溫
Atsushi Kitagawara Architects Tokyo 2-36-7, Sendagaya, Shibuya-Ku, Tokyo 151-0051
Tel: +81 3-3479-1521 Fax: +81 3-3479-1756 www.kitagawara.co.jp
Letterhead Exploration
KITAGAWARA
川
ATSUSHI
北
2-36-7, Sendagaya, Shibuya-Ku, Tokyo 151-0051
Tel: +81 3-3479-1521 Fax: +81 3-3479-1756
www.kitagawara.co.jp
Graphic Design
I decided to use Kanji in serif style since it has a block structure which resembles a building.
Process
10 11
Sophomore Portfolio
Logo
Graphic Design
12 13
Sophomore Portfolio
I designed an identity system for architect Atsushi Kitagawara based on his major choice of material- wood. Colours of identity system varies depending on the type of wood used in each project.
Business Cards
Graphic Design
北 川 原 溫
AT KITSUSH AG I AW Ar A chi
RA
tec
t
ww
w.k i
北 川 原 溫
tag
aw
ara
AT KITSUSH AG I AW Ar A chi
RA
tec
t
ww
w.k i
北 川 原 溫
Tel Fa : x:
tag
Tel Fa : x:
aw
ara
AT KITSUSH AG I AW Ar A chi
RA
tec
ww
w.k i
t
tag
Tel Fa : x:
aw
ara
ra wa ga ita kyo K i ush s To Ats itect , h aya c r A ag nd e S , 6-7 Ku, 1 2-3 uya- -005 b 151 i h S yo 21 Tok -15 479-1756 3 1 3 79 +8 3-34 1 +8 .jp
.co
ara aw ag o t i ky iK ush s To Ats itect , h aya Arc ag d n , Se 6-7 Ku, 1 2-3 uya- -005 1 b Shi yo 15 21 Tok -15 479-1756 3 1 3 79 +8 3-34 1 +8 .jp
.co
ra wa ga ita kyo K i ush s To Ats itect ya, h c ga Ar da n e ,S 6-7 Ku, 1 2-3 uya- -005 1 b i Sh yo 15 Tok 521 9-1 56 7 4 -3 -17 1 3 79 +8 3-34 1 +8 .jp
.co
16 17
Sophomore Portfolio
Envelopes
Atsushi Kitagawara Architects Tokyo 2-36-7, Sendagaya, Shibuya-Ku, Tokyo 151-0051 Tel: +81 3-3479-1521 Fax: +81 3-3479-1756 www.kitagawara.co.jp
ATSUSHI KITAGAWARA
Graphic Design
北 川 原 溫 16 17
Letterhead
Sophomore Portfolio
Graphic Design Instructor Shawn Hasto
Book Cover Design
Miranda July
Graphic Design
Sophomore Portfolio
Book Covers
Story 1
The Shared Patio
A story about a lonely woman who dreams of an affair with her downstairs neighbor.
The Shared Patio
Graphic Design
It still counts, even though it happened when he was unconscious. It counts doubly because the conscious mind often makes mistakes, falls for the wrong person. But down there in the well, where there is no light and only thousand-year-old water, a man has no reason to make mistakes. God says do it and you do it. Love her and it is so.
The Shared Patio A
Story by
Miranda July
Miranda July
The Shared Patio A Story by Miranda July
THE SHARED PATIO uly aJ Mir and by
A Story by Miranda July
No One Belongs Here More Than You.
Miranda July
. It counts doubly because the conscious mind often makes mistakes, falls for the wrong person. But dow
The Shared Patio
It still counts, even though it happened when he was unconcious ar old water, a man has no reason to make mistakes. God says do it and you do it. Love her and it is so.
20 21 THE SHARED PATIO
AS tor y
Miranda July
THE SHARED PATIO
It still counts, even though it happened when he was unconscious. It counts doubly because the conscious mind often makes mistakes, falls for the wrong person. But down there in the well, where there is no light and only thousand -year-old water, a man has no reason to make mistakes. God says do it and you do it. Love her and it is so.
Miranda July
n there in the well, where there is no light and only thousand-ye
Process
Sophomore Portfolio
Final Design
22 23
Miranda July
It still counts, even though it happened when he was unconscious. It counts doubly because the conscious mind often makes mistakes, falls for the wrong person. But down there in the well, where there is no light and only thousand -year-old water, a man has no reason to make mistakes. God says do it and you do it. Love her and it is so.
THE SHARED PATIO
Graphic Design
Sophomore Portfolio
Book Covers
Story 2
The Swim Team
A young woman forms a bond with 3 elderly when she teaches them how to swim in the kitchen of her apartment.
The Swim Team A Story by Miranda July
Th
Sw
e
The Swim Team
Graphic Design
im
Tea m
/ No
g elon s Here Mo eB
On
a Th re
n Yo u
/ Mi
Miranda July
ra n d a J u l y The Swim Team
The Swim Team
Miranda July
The
SWIM 24 25
TEAM
Miranda July
A Story by Miranda July
A
M
No one belongs here more than you.
E
THE SWIM TEAM A Story by Miranda July
W S
E
T E
A
M
M
T
H
S W I
Miranda July
This is the story I wouldn’t tell you when I was your girlfriend. You kept asking and asking, and your guesses were so lurid and specific. Was I a kept woman? Was Belvedere like Nevada, where prostitution is legal? Was I naked for the entire year? The reality began to seem barren. And in time I realized that if the truth felt empty, then I probably would not be your girlfriend much longer.
I
M
T
A Story by Miranda July
T H E
Process
Sophomore Portfolio
Final Design
Graphic Design
The Swim Team
This is the story I wouldn’t tell you when I was your girlfriend. You kept asking and asking, and your guesses were so lurid and specific. Was I a kept woman? Was Belvedere like Nevada, where prostitution is legal? Was I naked for the entire year? The reality began to seem barren. And in time I realized that if the truth felt empty, then I probably would not be your girlfriend much longer.
26 27
Miranda July
Sophomore Portfolio
Book Covers
Story 3
Birthmark
Process
A beautiful woman who gets a birthmark removed from her face and finds she has lost something of herself.
Graphic Design
BIRTHMARK
A story by Miranda July
A story by Miranda July
K R A M RK H T BIRTHMARK BIRTHMA ARK BIRIRTHMMARK B RTH BI
No One Belongs Here More Than You / Miranda July
A Story by Miranda July
Birthmark
Miranda July Birthmark / No One Belongs Here More Than You / Miranda July
Now began the part of her life where she was just very beautiful, except for nothing. Only winners will know what this feels like. Have you every wanted something very badly and then gotten it? Then you know that winning is many things, but it is never the thing you thought it would be. Poor people who win the lottery do not become rich people. They become poor people who won the lottery. She was a very beautiful person who was missing something very ugly. Her winnings were the absence of something, and this quality hung around her.
BIRTHMARK
BIRTHMARK
Birthmark
A Story by Miranda July
28 29
Sophomore Portfolio
Final Design
Birthmark
Miranda July
Graphic Design
30 31
Sophomore Portfolio
Typography Instructor Richard Mehl
Typeface Design
Anderson
Graphic Design
Sophomore Portfolio
Typography
34 35
Sophomore Portfolio
Anderson is a typeface inspired by director Wes Anderson’s aesthetics as well as a tribute to him.
Research and Inspiration
Typography
36 37
Sophomore Portfolio
Typography
38 39
Sophomore Portfolio
Typography
40 41
Sophomore Portfolio
Graphic Design Instructor Shawn Hasto
Poster Design
Atsushi Kitagawara
Graphic Design
Sophomore Portfolio
Research and Presentation
Graphic Design
44 45
Sophomore Portfolio
A U I I G A
T S
S H K T A A W R A
Atsushi Kitagawara
Cooper Hewitt Design Museum January 6 - 8, 2017 2 East 91 Street New York, NY 10128 212 849 8400
Cooper Hewitt Design Museum January 6 - 8, 2017 2 East 91 Street New York, NY 10128 212 849 8400
Atsushi Kitagawara
AT SUS H I K I T AGAWA R A
Cooper Hewitt Design Museum January 6 - 8, 2017
Cooper Hewitt Design Museum January 6 - 8, 2017 2 East 91 Street New York, NY 10128 212 849 8400
2 East 91 Street New York, NY 10128 212 849 8400
Process—Complimentary Posters
Graphic Design
Atsushi Kitagawara
Cooper Hewitt Design Museum January 6 - 8, 2017 2 East 91 Street New York, NY 10128 212 849 8400
46 47
Atsushi Kitagawara Atsushi Kitagawara
Cooper Hewitt Design Museum
Cooper Hewitt Design Museum January 6 - 8, 2017 2 East 91 Street New York, NY 10128 212 849 8400
Process—Conflicting Posters
January 6 - 8, 2017 2 East 91 Street New York, NY 10128 212 849 8400
Sophomore Portfolio
A complimenary poster to Atsushi Kitagawara’s work with a low contrast in type and background. The theme of this set of poster is “Co-existence”. It responds to his design with careful consideration to merge with the surrounding environment.
Final Poster—Complimentary
Graphic Design
A U I I G A
T S
S H K T A A W R A
January 6 - 8, 2017 Cooper Hewitt Design Museum 2 East 91 Street New York, NY 10128 212 849 8400
48 49
Sophomore Portfolio
A conflicting poster to Atsushi Kitagawara’s conceptual approach. A square folded into a circle and a circle folded into a square—the transformation of the two contrasting shapes resulted in a rough edge. It conflicts Kitagawara’s approach to the coexistence of his creations and the environment.
Final Poster—Conflicting
Graphic Design
JANUARY 6 - 28, 2017
A
I KITAGAWA H R US S T A
TT DESIGN MU EWI SEU M RH PE O CO
50 51
2 E 91 ST, NEW YORK, NY 10128 212 849 8400
Sophomore Portfolio
Typography Instructor Richard Mehl
Poster Design
Frankenstein
Graphic Design
Sophomore Portfolio
Expressing my interpretation of a passage from the novel Frankenstein by Mary Shelley in a tyopgraphic poster. The poster must include only the two texts provided, without any additional images, shapes, or textures.
Process
Typography
54 55
Sophomore Portfolio
Pixelated, distorted and broken images of type are used, creating a twisted image that shows the disconnection between the monster and the world.
Final Poster
Typography
56 57
Sophomore Portfolio
Graphic Design Instructor Shawn Hasto
Movie Poster Design
Jim Jarmusch
Coffee and Cigarettes (2003)
Graphic Design
Sophomore Portfolio
Movie Posters
Jim Jarmusch
Coffee and Cigarettes (2003)
References and Process
Graphic Design
COFFEE AND CIGARETTES A FILM BY JIM JARMUSCH
Sophomore Portfolio
FN EE OA D C CIGARE
F
Coffee and Cigarettes
Jim Jarmusch
JIM JARMUSCH
Process
CIGARETTES
JIM JARMUSC
H
Graphic Design
Coffee and Cigarettes
COFFEE AND
Jim Jarmusch
62 63
INT. cafe (lighting a cigarette) Cigarettes and coffee, man, that’s a combination. True, man. (looking around the cafe) Yeah, sure, man. (drumming fingers on table) Yep. Yeah.
Coffee and Cigarettes Jim Jarmusch
Sophomore Portfolio
Coffee and Cigarettes is a compilation of 11 vignettes written and directed by Jim Jarmusch. They are completely unrelated despite all of them feature a party of 2 to 3 actors having a conversation over coffee and cigarettes. The movie poster references cafe tables in the movie, which are all in checkered patterns.
Final Poster
Graphic Design
64 65
Coffee and Cigarettes Jim Jarmusch
Sophomore Portfolio
Graphic Design Instructor Shawn Hasto
Movie Zines
Jim Jarmusch
Graphic Design
Sophomore Portfolio
Movie Zines
Movie 1
Coffee and Cigarettes (2003)
11 vignettes with a party of 2 to 3 people having a conversation over coffee and cigarettes.
Graphic Design
Sophomore Portfolio
Graphic Design
Sophomore Portfolio
Graphic Design
Sophomore Portfolio
Cigarettes and coffee, man. That’s a combination.
Yeah, sure, man.
Yep.
Graphic Design
True, man. 74 75
Yeah.
Sophomore Portfolio
Graphic Design
Sophomore Portfolio
Movie Zines
Movie 2
Mystery Train (1989)
A trilogy of three separate vignettes that are vaguely linked by an Elvis Presley song, the same time and date, and a hotel.
Graphic Design
b nnl
moo
o ooo oo
blue
o
e u el u e ee
oo n b eee
ee m
emo
78 79
Sophomore Portfolio
Graphic Design
80 81
Sophomore Portfolio
Graphic Design
Sophomore Portfolio
Graphic Design
Sophomore Portfolio
Movie Zines
Movie 3
Broken Flowers (2005)
Don Johnston receives an anonymous letter from a former lover informing him that he has a son.
Graphic Design
86 87
Sophomore Portfolio
Graphic Design
88 89
Sophomore Portfolio
Graphic Design
Sophomore Portfolio
Typography Instructor Richard Mehl
Typeface Design
Ampersands
Graphic Design
Sophomore Portfolio
4
5 2
3 1
2
Sans Serif
Typography
4
5 2
3 1
2
94 95
Didone
Sophomore Portfolio
4
5 2
3 1
2
Humanistic
Typography
4
5 2
3 1
Slab Serif
2
96 97
Sophomore Portfolio
4
Transitional
5 2
3 1
2
Typography
4
5 2
3 1
2
Ampersands: Humanistic, Transitional, Didone, Sans Serif Slab Serif
98 99
Sophomore Portfolio
Graphic Design Instructor Shawn Hasto
Vinyl Record Packaging
Sinfonietta
Graphic Design
to con mo nte nda V. A
nte da An II.
I. Al le gr et
to
III .M od er a
. III
V. An dan te
Process con m to era od M
oto
gretto o . Alllleegrett IIV V. A V. Andante con mo to
o
e
I. Allegretto
IV. Allegretto
to odera III. M
II. A nda nt
I. Allegr tto
e
tt gre lle
to eraato odder .Mo IIIIII. M
II. An da nt
V. Andante con mo to
I. Allegretto
.A IV III.I. A Annd daan nt t
Sophomore Portfolio
Alle II.. A lleggre rettto to
ee
I. A lleg ret to
e
to
to llegret IV. A
ato er od M II I.
con moto V. Andante
III. Moderato
co n
m ot
II. An da nt e
V. An da nte
o
IV. A llegr etto
nte nda II. A
o grett Alle IV.
e
V. An da nt
o
rett lleg I. A
o n co
mo
to
ante II. And
tt re leg Al I.
IV. All eg ret to
Graphic Design
III. Mod erato
I. All egre tto
102 103
Sophomore Portfolio
Graphic Design
104 105
Final Design—Close-up of Inside Pattern
Sophomore Portfolio
Final Design
Graphic Design
106 107
Sophomore Portfolio
Graphic Design
Sophomore Portfolio
Outside Pattern
Graphic Design
110 111
Final Design—Patterns on the Back
Sophomore Portfolio
Special Thanks To:
Graphic Design
Richard Wilde Shawn Hasto Richard Mehl Adam Wahler Stephen Gaffney Vinny Tulley Eric Baker
Sophomore Portfolio