WIMBERLEY MARKETPLACE

from Welcome to Wimberley Guide, Fall/Winter 2020-21

by Julie Harrington

RANCHO DELUXE

BY BONNIE EISSLER

Mimi Taylor, owner of Wimberley Marketplace, moved here in 2008 when she accepted a job as a junior high school history teacher and coach, and it didn’t take her long to appreciate the charms and embrace the lifestyle of her new home. “This is a special place and I am so thankful to have landed here,” she says. “the people here are one of a kind, they support their own in good times and in bad.”

Wimberley is also home to many creative people, artists, musicians and writers, and has a knack for inspiring, motivating and drawing out the talents of those who live there. While she was teaching, Mimi noticed a need for fun, casual but stylish, shirts that could be worn to school. Mimi says, “We made our first Wimberley graphic tee and the business over the years grew and evolved into a wholesale t-shirt brand.”

Mimi taught for 10 years and only recently stopped teaching to work at her growing business full time. A second store, Wildflower, recently opened on the square. “This sister store, at 103 Henson Road, won Best New Business in 2020 in the Wimberley View Best of Wimberley Contest,” Mimi says. “We’re best known for our trademark brand, Texaholic™, which you can find in over 200 stores throughout Texas,” Mimi says.

Other stores in this corner of the Texas Hill Country that carry Texaholic tees are: Two P’s in Callies in San Marcos, Petticoat Junction in Spring Branch, Gruene Haus in Gruene, and Western Edge in Fredericksburg.

The idea behind Texaholic™ is that it’s understandable and absolutely proper to proclaim your addiction to Texas, your home state forever even if you’ve moved away. Like books, chocolate, cats

See WIMBERLEY MARKETPLACE, Page 22

River House

Superb ColleCtion Home • Ladies • Gents • Baby + Gifts

104 Wimberley Square • Wimberley, TX 78676 512-847-7009 /River House Wimberley

Eclectic collections to inspire the flower child in you!

Bohemian Cool Styles Supporting local and small business artisans around the world. The Wax Bar at Sunfree Tans Book online at www.thewaxbar.schedulista.com

on the Wimberley Square 512-842-3372

The Gypsy Market Instagram: @thegypsymarket etsy.com/shop/GypsyMarketTexas

and music, the Lone Star State, and by extension bluebonnets, sweet tea, BBQ, and Willie Nelson, are all worthy of obsession. (A reasonably priced large 100% cotton tea towel lists all of these and more of the things we love about our state, and is a great gift for yourself and others.) The popular shirts are made of soft cotton with set-in sleeves and are available in as many colors as a field of Texas wildflowers.

Wimberley Marketplace offers everything from face masks and candles to tees and hats in their boutiques. Since the advent of COVID19, face masks have become the latest fashion accessory and the ones available from Wimberley Merchandise are quite stylish, with two layers of black cotton and an outer layer of polyester for printing “Texaholic” diagonally in multiples across the mask. Customers love their cute comfortable clothing because it’s fun and affordable. “Our customers range from babies to grandmas,” Mimi says, “we serve a huge age range and pride ourselves on having something for everyone!”

In addition to their own brands, Texaholic and Southern Fringe (SF) Originals, they offer boutique items, other top-quality brands like Charlie 1 Horse and Sweet Texas Treasures, and many accessories, from whimsical velvet rabbit ear scrunchies to vintage distressed trucker caps.

Charlie 1 Horse hats have a western cowboy and outlaw, although not exclusively western, vibe that has made them the headwear choice for celebrities like musicians Kid Rock and Hank Williams, Jr. and king of the racetrack Richard Petty. These stylish,

handmade hats with their wide often embellished bands, will look just as good worn by the fashionable folks in Wimberley. “They say ‘it takes a village’ (to work and live together in harmony) and I am forever grateful for my Wimberley Village,” Mimi says. “Owning a store was always a childhood dream and getting to do it in this beautiful place is just icing on the cake!”

Photos courtesy Wimberley Market lace.

Wimberley Marketplace is located at 317 FM 2325 in Wimberley. The shop is open for business Monday through Saturday from 10 am to 6 pm and Sunday from noon to 5 pm. Visit southernfringeoriginals.com, Facebook and Instagram pages to see photos of clothing and accessories. You can also call 512-722-3822 or email southernfringeoriginals@gmail.com for additional information.