H H
HILL HE Graphic Designer 英煒作品集
PROTFOLIO OF YINGWEI
H H
HILL HE Graphic Designer 英煒作品集
PROTFOLIO OF YINGWEI
www.yingweidesign.com
學習平面設計是我人生中非常寶貴的經歷。我畢業於格里菲斯昆士蘭藝術學院，在上學期間有幸在 Liveworm 當過實習生，這讓我收穫了不少的實習經驗。 我的作品靈感主要來源於中國文化，我很幸運能在中西方兩種不同文化的環境中實習。這不僅能讓我在作 品中融入中西兩種文化，而且這也有利於傳播兩種不同的文化。我會堅持尋找這兩種文化的共通點並且把 他們融入自己的作品當中。 我希望通過自己的作品更好的宣傳中國文化，讓更多人的了解中國文化並且喜歡上中國文化。 本作品集展示了我大部分的設計，包括：標誌，品牌包裝，排版，書籍，還在我在實習期間的作品。
Learning graphic design is a very valuable experience in my life. I graduated from Queensland College of Art of Griffith University and had the opportunity to work as an intern at Liveworm, which enables me to obtain a lot of internship experience. My works are mainly inspired by Chinese culture. And I am lucky to be able to work as an intern in Chinese and western cultures. This will not only allow me to integrate the Chinese and western cultures into my works, but also help to spread the two different cultures. I'll keep looking for the similarities between the two cultures and integrating them into my own works. I hope that I can promote Chinese culture better through my own works, letting more people know about Chinese culture and enjoy Chinese culture. This collection shows most of my designs, including: the logo, brand packaging, typography, books, and my work during my internship.
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CONTENTS 05 Introduction 09 Branding 10 Cha 18 Again 12 Zodiac 26 Book/ Brochure/ Magazine 27 The History Of Typeface 30 Brochure 31 MAGAZINE AD 32 Poster 33 The Fear Edition 34 Science vs ART 35 RSPCA
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38 Illustrator Skill 39 Patricks Day Logo 40 Oqce Logo 41 Health And Medical Services
目錄 05 介紹 09 品牌 10 茶 18 十二生肖 26 書 / 宣傳冊 / 雜誌 27 字體的歷史 30 手冊 31 雜誌 32 海報 33 恐懼版 34 科學與藝術 35 愛護動物組織 38 Illustrator 技術 39 Patricks Day 標誌 40 Oqce 標誌 41 健康與醫療服務
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品牌設計 BANDING
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“cha”他的標誌我嘗試把蜜蜂與花相結合，這可以給顧客一種視覺上不同的體驗。 在這個系列中我運用了相同的包裝，只是把顏色改變了。這是為了保持產品的一致性，而且產品的主要圖案 我用的是一支梅花，因為梅花在中國文化中也有很重要的地位。
In the logo "Cha", I made the attempt to combine bees with flowers, which can give the customer a visually different experience.
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In this series, I used the same package, but changed the color. This is to maintain the consistency of the products. And I use a plum blossom as the main design of the products, because a plum blossom also has an important position in the Chinese culture.
CHA 11
NET WT: 12g
Plum Tea
Nutrition Information Per Per 100g Serving 3g Energy(KJ) 0.2 6.0 0.1 Protein(g) 0.0 Fat(g) 0.1 0.0 -Total 0.0 0.0 -Saturated Carbohydrate(g) 0.0 0.0 Sugar(g) 0.018 0.6 Sodium(mg) 0.1 3.3
Product Name: Plum Tea Net weigh: 12g Product of Australia Exp.Date: Printed on the package (DD/ MM/YYYY) TEL: 0420000000 Fax: (07) 0000 0000
NET WT: 12g Usage: Put the teablock into cip and add little boiling water to make it loose, then add more boiling water the tea is ready.
923124 615474
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Plum taste of tea has a delicate fragrance. Its sweet and mildly tangy flavour is very refreshing and just perfect for hot summer weather.
CHA
Plum Tea
CHA
Nutrition Information Per Per 100g Serving 3g 6.0 Energy(KJ) 0.2 0.1 Protein(g) 0.0 Fat(g) 0.0 0.1 -Total 0.0 0.0 -Saturated 0.0 0.0 Carbohydrate(g) Sugar(g) 0.018 0.6 3.3 Sodium(mg) 0.1
Usage: Put the teablock into cip and add little boiling water to make it loose, then add more boiling water the tea is ready.
923124 615474
CHA
NET WT: 12g
NET WT: 12g
Sakura Tea
Product Name: Sakura Tea Net weigh: 12g Product of Australia Exp.Date: Printed on the package (DD/ MM/YYYY) TEL: 0420000000 Fax: (07) 0000 0000
Sakura tea: sweet and refreshing "herbal tea", and taste similar to black tea, Sakura reveals a unique fragrance.
CHA
Sakura Tea
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NET WT: 12g
Orchid Tea
Nutrition Information Per Per 100g Serving 3g 6.0 Energy(KJ) 0.2 0.1 Protein(g) 0.0 Fat(g) 0.1 0.0 -Total 0.0 0.0 -Saturated 0.0 0.0 Carbohydrate(g) 0.018 0.6 Sugar(g) 0.1 3.3 Sodium(mg)
Product Name: Orchid Tea Net weigh: 12g Product of Australia Exp.Date: Printed on the package (DD/ MM/YYYY) TEL: 0420000000 Fax: (07) 0000 0000
NET WT: 12g Usage: Put the teablock into cip and add little boiling water to make it loose, then add more boiling water the tea is ready.
923124 615474
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O r c h i d Te a i s o n e of China's major tea products, because of their fragrant aroma and elegant, intense aroma and lasting.
CHA
Orchid Tea
CHA
Plum Tea
Plum Tea CHA
Plum Tea
Plum Tea
CHA CHA
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CHA
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“Again 12 Zodiac”這是我自己設計的一個品牌。這個產品主要是圍繞中國 12 生肖而設計出來的一個系列。其 中包括抱枕，衣服等。
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"Again 12 Zodiac" is a brand of my own design. These products are mainly designed according to the 12 zodiac animals in china, including cushions, T-shirt, etc.
AGAIN
12 ZODIAC
在標誌上面盡量的讓他看起來比較簡單，顏色選擇紅色是因為在中國中，這代表喜慶的意思。
I tried to make the logo look simple and chose the red color, because red means "happy" in China.
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產品拍攝 Product shoots
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產品拍攝 Product shoots
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文具 Stationart
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發票 & 名片 Invoic & Business Card
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禮物盒 & 購物袋 Gift Box & Shipping Bag
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網站 Web
畫冊設計
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Book/ Brochure/ Magazine
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海報設計
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Poster
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Ai 技術
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Illustrator Skill
arty P
Pa
rick t
St
s
Day 39
Patricks æ—¥ Patricks Day
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Oqce 標誌 Oqce Logo
MEDI CA L
SERVICES Nathan N12_1.30 ph37357299
Gold Coast G33_1.42 ph 55528734
2X
First hour
X1
1X
Every hour after
X1
website - www.griffith. edu.au/health-service
KNOW YOUR LIMIT
KNOW YOUR LIMIT
LIQUORS
LIQUORS KNOW YOUR LIMIT
1Pot of Heavy
2pots of light
1Glass of Fortified
KNOW YOUR LIMIT
Any drink containing 10 grams of alcohol is a standard drink
1Pot of Heavy
2pots of light
1Glass of Fortified
This is a guide only. Some people can manage less
1Nip of Spirits
AN D
This is a guide only. Some people can manage less
1Glass of Wine 1 Standard Drink
1Nip of Spirits
KNOW YOUR LIMIT
HEALTH
MEDI CA L
SERVICES Nathan N12_1.30 ph37357299
Gold Coast G33_1.42 ph 55528734
2X
X1
1X
Every hour after
X1
KNOW YOUR LIMIT
MEDI CA L
SERVICES Nathan N12_1.30 ph37357299
Gold Coast G33_1.42 ph 55528734
website - www.griffith. edu.au/health-service
1Glass of Wine 1 Standard Drink
HEALTH AN D
First hour
Any drink containing 10 grams of alcohol is a standard drink
2X
First hour
X1
1X
Every hour after
X1
website - www.griffith. edu.au/health-service
KNOW YOUR LIMIT
1Pot of Heavy
2pots of light
健康與醫療服務 Health And Medical Services KNOW YOUR LIMIT 1Glass of Fortified
Any drink containing 10 grams of alcohol is a standard drink
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LIQUORS
02352412516