PR & EVENT

EXECUTIVE SUMMARY

Gianvito Rossi struggles to reach his target customer through social media. The shoes only images do not reflect his desired client, the middle-aged woman and Gen Z since there is no storytelling behind. It is difficult for the brand to communicate in the different languages that each social media platform has and requires. As it stands, Gianvito Rossi doesn 't have a marketing strategy that heavily dictates his need for a digital one.

With a social media strategy you can plan and prepare every step that will take you to every goal you have for your business. It is important to have so that you can outshine your competitors as well as create a community around your brand and service.

Additional information worth noting: Request someone else who specializes in paid marketing. This person will distribute the content that I create, this is necessary to increase awareness and find more users who can show Gianvito Rossi.