Hilltop Design Sample Brand Book by Hilltop Design Inc

laketown wharf property kit: creative standards

contents

how to use the Laketown Wharf property kit ....................................................... 3 creative standards .............................................................................................. 4 logo usage....................................................................................................... 5 graphic elements.. ........................................................................................... 9 typography..................................................................................................... 11 color palette.................................................................................................. 12 image library................................................................................................. 13 signage . ............................................................................................................ 20 online................................................................................................................. 37 advertising ........................................................................................................ 39

LAKETOWN WHARF PROPERT Y KIT

introduction

welcome

This document is designed to ensure uniformity in your marketing and communication efforts for Laketown Wharf. These combined assets will prove to be a very powerful tool for all of Laketown Wharf’s advertising and marketing initiatives.

HOW TO USE THE LAKETOWN PROPERTY KIT : Specific instructions are provided in each section, but here is a quick look at the tools included in this kit: Creative Standards : Instructions for logo, color palette and typography use. These standards should be strictly followed in all materials. Image Library : Lifestyle and background images. The images provided in this kit are the only approved images to be used in marketing materials. Some images may need to be purchased for use. Contact Hilltop Design. Signage : Examples of signage and wayfinding. These standards should be followed in all materials. Online : Examples of website look and feel. Online marketing materials should follow this look. Advertising : Examples of advertising. This look should be strictly followed in all advertising materials. Collateral : Examples of collateral. This look should be strictly followed in all collateral materials.

LAKETOWN WHARF PROPERT Y KIT

creative standards

LAKETOWN WHARF PROPERT Y KIT

creative standards : logo usage LAKETOWN WHARF RESORT LOGO:

LOGO STANDARD:

LOGO GRAYSCALE:

LOGO BLACK & WHITE:

The Laketown Wharf Resort logo is made up of the typographic name and the fish graphic element.

This version is used for black and white applications such as a publication ad.

This version is used for one color applications such as a specialty printing or embroidery.

The LTW Resort color palette consists of: · PANTONE GOE 154-1-5 · PANTONE GOE 98-1-5 · PANTONE GOE 135-2-4

LAKETOWN WHARF PROPERT Y KIT

creative standards : logo usage LAKETOWN WHARF APARTMENT HOMES LOGO:

LOGO STANDARD:

LOGO GRAYSCALE:

LOGO BLACK & WHITE:

The Laketown Wharf Apartments Homes logo is made up of the typographic name and the fish graphic element.

This version is used for black and white applications such as a publication ad.

This version is used for one color applications such as a specialty printing or embroidery.

The LTW Apartments color palette consists of: · PANTONE GOE 154-1-5 · PANTONE GOE 98-1-5 · PANTONE GOE 83-1-6

LAKETOWN WHARF PROPERT Y KIT

creative standards : logo usage THE WHARF MARKETPLACE LOGO:

LOGO STANDARD:

LOGO GRAYSCALE:

LOGO BLACK & WHITE:

The Wharf Marketplace logo is made up of the typographic name.

This version is used for black and white applications such as a publication ad.

This version is used for one color applications such as a specialty printing or embroidery.

The Wharf color palette consists of: · PANTONE GOE 154-1-5 · PANTONE GOE 83-1-6

LAKETOWN WHARF PROPERT Y KIT

creative standards : logo usage LTW PCB STAMP LOGO:

LOGO STANDARD:

LOGO REVERSED:

The LTW PCB stamp logo is to be used as a secondary logo in conjunction with the primary Laketown Wharf Resort logo. It should be used as a screen of 50% or less of any color in the LTW color palette or as a reverse screen.

LAKETOWN WHARF PROPERT Y KIT

creative standards : graphic elements

GRAPHIC ELEMENTS: Graphic elements are to be used as secondary elements or background patterns.

sea kelp pattern

palm leaf pattern

LAKETOWN WHARF PROPERT Y KIT

creative standards : graphic elements

GRAPHIC ELEMENTS: Graphic elements are to be used as secondary elements or background patterns.

fish outline graphic

wave pattern

fish solid graphic

LAKETOWN WHARF PROPERT Y KIT

creative standards : typography

PRIMARY FONT : Sentinel book lowercase is used for page headings, headlines and display type.

abcdefghijklmnopqrstuvwxyz 1234567890

SECONDARY FONT : Benton Sans is used for body copy and in all caps for subheads.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ACCENT FONT : Montague lowercase is used for a large word or couple of words that would ad graphic impact to a layout. It would always be a screen of a color or reversed out of a color.

abcdefghijklmnopqrstuvwxyz

LAKETOWN WHARF PROPERT Y KIT

creative standards : color palette PRIMARY COLORS : These primary colors should be used whenever possible as a main identifier of the Laketown Wharf brand.

PMS GOE 98-1-5

PMS GOE 135-2-4

PMS GOE 154-1-5

C:92 M:0 Y:34 K:0

C:47 M:0 Y:100 K:0

C:49 M:49 Y:79 K:67

R:0 G:170 B:192

R:162 G:186 B:36

R:76 G:68 B:51

WEB-SAFE: 00AAC0

WEB-SAFE: A2BA24

WEB-SAFE: 4C4433

PMS GOE 83-1-6

PMS GOE 12-1-6

PMS GOE 5-1-3

C:100 M:58 Y:0 K:42

C:0 M:49 Y:93 K:0

C:0 M:14 Y:75 K:0

R:0 G:68 B:124

R:255 G:138 B:0

R:251 G:211 B:91

WEB-SAFE: 00447C

WEB-SAFE: FF8A00

WEB-SAFE: FBD35B

SECONDARY COLORS : These secondary colors can be used in tandem with the primary colors as support but should be used sparingly or as added detail.

ACCENT COLOR : This accent color should be used to highlight information and add visual interest to layouts.

Note: The colors on this page are made from the CMYK formulas. Color reproduction when printing from this page or viewing on screen may not be accurate depending on the type of printer or screen.

PMS 9100 C:6 M:5 Y:94 K:0

Please refer to a PANTONE® swatch book or work with your vendor to ensure accuracy and consistency in color reproduction.

R:237 G:234 B:227 WEB-SAFE: EDEAE3

LAKETOWN WHARF PROPERT Y KIT

creative standards : image library

LAKETOWN WHARF PROPERT Y KIT

creative standards : lifestyle images

LTW_002

LTW_003

LTW_006*

LTW_010*

LTW_011

LTW_004

LTW_007

LTW_005

LTW_008

LTW_009

LTW_012

LAKETOWN WHARF PROPERT Y KIT

creative standards : lifestyle images

LTW_013

LTW_014*

LTW_017

LTW_015

LTW_018*

LTW_019

LTW_016*

*Images are proposed and not purchased. Please contact Hilltop Design Group for more information. 404.581.0028

LAKETOWN WHARF PROPERT Y KIT

creative standards : lifestyle images

LTW_020

LTW_021

LTW_022*

LTW_023*

LTW_025

LTW_026

LTW_027

LTW_024 *Images are proposed and not purchased. Please contact Hilltop Design Group for more information. 404.581.0028

LAKETOWN WHARF PROPERT Y KIT

creative standards : property images

LTW_028

LTW_031

LTW_029

LTW_032

LTW_030

LTW_033

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creative standards : secondary images

LTW_034

LTW_038

LTW_035

LTW_036

LTW_039

LTW_037

LTW_040

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creative standards : image management

REQUESTING IMAGES AND LOGOS

Hilltop Design Group will supply all imagery and logo formats as requested. Contact: Andy Wood 404.581.0028 Andy@hilltopdesigngroup.com 659 Auburn Avenue Suite 272 Atlanta, GA 30312

LAKETOWN WHARF PROPERT Y KIT

signage

LAKETOWN WHARF PROPERT Y KIT

signage : wayfinding

Monument Sign

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signage : wayfinding

Breezeway Directory

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signage : wayfinding

Small Directories

LAKETOWN WHARF PROPERT Y KIT

signage : wayfinding

Directionals

LAKETOWN WHARF PROPERT Y KIT

signage : wayfinding

Parking & Parking Lot Directional

LAKETOWN WHARF PROPERT Y KIT

signage : wayfinding

North & South Parking Garage

LAKETOWN WHARF PROPERT Y KIT

signage : wayfinding

North Parking Garage Entrance

LAKETOWN WHARF PROPERT Y KIT

signage : wayfinding

South Parking Garage Entrance

LAKETOWN WHARF PROPERT Y KIT

signage : wayfinding

Lower Floors

LAKETOWN WHARF PROPERT Y KIT

signage : wayfinding

Upper Floors

LAKETOWN WHARF PROPERT Y KIT

signage : wayfinding

General

LAKETOWN WHARF PROPERT Y KIT

signage : wayfinding

Restroom

LAKETOWN WHARF PROPERT Y KIT

signage : retail

Retail Blade Signs

LAKETOWN WHARF PROPERT Y KIT

signage : retail

Retail Window Signs

LAKETOWN WHARF PROPERT Y KIT

signage : banners Single banner color front

front

Single banner color

Single banner color back

frontback

Pole Banners Pole banners LAKETOWN WHARF

Single banner color

front

back

Pole banners

LAKETOWN WHARF

back

Pole banner

LAKETOWN WHARF PROPERT Y KIT

LAKETOWN WHAR

signage : banners

Garage Banners

LAKETOWN WHARF PROPERT Y KIT

online

LAKETOWN WHARF PROPERT Y KIT

online : website

Apartment Homes website

LAKETOWN WHARF PROPERT Y KIT

advertising

LAKETOWN WHARF PROPERT Y KIT

advertising : ads

LaketownWharfApartments.com 9902 South Thomas Drive

LaketownWharfApartments.com

Panama City Beach, Florida 32408

10279 Front Beach Road, Suite 102

850.235.4477

Panama City Beach, FL 32407 850.235.4477 Office next to Sunsations

7-18 month leases available / 5% discount for active military

Mention this ad and receive 1 Month free rent!*

10th floor Sky-Level Pool

there’s very little between you and living well.

7 to 12 month leases available / 5% discount for active military

experience extraordinary living on a grand scale.

there’s very little between you and living well.

· 1, 2 & 3 Bedroom floor plans

Luxury at the beach that’s easy on your wallet.

· Gulf, lake & golf course views · Private lake with dancing waters

· 1, 2 & 3 Bedroom floor plans

· Pier & boardwalk

· 5 Amazing swimming pools

· Gulf, lake & golf course views

· Kids playground

· Restaurants & retail shopping

· Private lake with dancing waters

· Covered garage parking

· Advanced fitness center

· 5 Amazing swimming pools

· Convenient beach access

· Theater, pier & boardwalk

· Advanced fitness center

· Kids playground · Covered garage parking

*Restrictions apply. Valid through 10/31/12

· Convenient beach access

News Herald Ad

LAKETOWN WHARF PROPERT Y KIT

advertising : billboards

Apartment Homes Billboards

LAKETOWN WHARF PROPERT Y KIT