SPE C IA L
A DV E R T ISING
SE C T ION
has never been so easy»
AND SURPRISINGLY AFFORDABLE
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A buyer's market and a borrower's dream BY MARK KREUZWIESER
2011 HILTON HEAD MONTHLY PROPERTY MANAGEMENT GUIDE
Ever the optimists, Hilton Head Island/Bluffton area Realtors are singing the praises of the real estate market in these times of economic woe. A July article in the Wall Street Journal touted the improving state of Hilton Head's vacation home market — something that Charles Sampson of Charles Sampson Real Estate Group said he’s seen as well. "It's a great time to be a buyer,” Sampson says. “We're seeing lots of second- and investment-home buyers. They rent them out, and when values go back up — which they will — they'll cut them loose. We're seeing great values for people who wanted to buy a couple of years ago but couldn't afford it. Now, they can." No matter how the market dips and sways, the Lowcountry's amenities will always be here, Sampson says. And sometimes, the best time to buy is when you don't really want to buy, he says. "Many of the properties that are selling are the undervalued ones, though we're still selling oceanfront. And bank rates now are spectacular, if you can get a mortgage." Those who can take advantage of an undervalued, lowinterest-rate and still rather flooded real estate market often turn to the area’s many property management companies, who represent the owner in dealings with renters and agents, collect rent and provide maintenance service.
PHOTO BY ROB KAUFMAN
Ken Oliver of Dunes Marketing Group agreed that buyers are taking advantage of a "very attractive market and interest rates. I think it'll take a while for prices to come back up. For the buyer, I don't see how the market could be any better. And if the investment buyers hold on, they will be rewarded" when the market rebounds. "Home values in many communities are starting to reach an equilibrium, but there are thousands of dollars in savings a year (in interest rates) to be had," Oliver said. "We're seeing lots of investment buying." Sampson agrees. “If you buy today and hold on,” he says, “You’re going to do very well.” M September 2011
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SUNSET RENTALS
2011 HILTON HEAD MONTHLY PROPERTY MANAGEMENT GUIDE
OUR MARKETING PROGRAM
FAMILY OWNED AND OPERATED SINCE 1993, Sunset Rentals still believes that people –our owners and their guests – are our most valuable assets. Your needs ALWAYS come first. Whether you’re a new property owner, an established investor, or simply investigating the possibility of purchasing a home or villa for rental use, we welcome the opportunity to help manage and ensure the success of your investment. We are confident that we are the most owner friendly management company around.
REACH + FREQUENCY = BOOKINGS • Top positioning on Yahoo, MSN, Google, Bing and 15 other major search engines • Banner ads on over 100 major travel sites worldwide & locally • Monthly email blast to over 50,000 previous and potential guest • State of the art website featuring Google maps, virtual tours, high resolution property pictures & daily updates • Facebook, Twitter and weekly blogs • Weekly guest departure surveys forwarded to every owner • Periodical ads in the nations largest travel magazines • Full-time onsite sales & marketing director • 24/7 Online Booking YOUR MANAGEMENT PARTNER OUR ADVANTAGES = YOUR ADVANTAGES • No marketing fees to owners • Mandatory guest credit card security deposit protects your investment. • Key-less entry systems on all properties • Owner-friendly web site (view bookings, book your weeks, print financial statements.) • Many homes and villas average 25-30 booking weeks a year. (Several with rates over $15,000 a week in season!) • Industry lowest owners guest booking fees • After hours license property manager on call • Virtual Floor Plans OUR MAINTENANCE PROGRAM ATTENTION TO EVERY DETAIL • Mandatory weekly, written inspections regardless of occupancy • Trained, experienced licensed property managers and inspectors with average 5 years experience • Constant communication and follow up with owner regarding maintenance issues • Maintenance technician on staff to trouble shoot and handle all minor issues • Filters, light bulbs and minor repairs complimentary • Yearly written property appraisals by property manager
21D New Orleans Rd, Hilton Head Island, SC 29928 843-785-6767 • 800-276-8991 •sunsetrentals.com • info@sunsetrentals.com
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ISLAND GETAWAY RENTALS Island Getaway has established itself as the premier home and villa rental company on Hilton Head Island since its inception over 20 years ago. The company is a past recipient of the prestigious “Chamber of Commerce Business of the Year.” It is with great pride that the company lives up to this honor, as no other vacation rental company can claim this distinction.
Island Getaway’s personal approach to property management and high level of communication provide a level of comfort to an absentee owner that is unparalleled.
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SERVICES • Inclusion in Island Getaway’s annual edition of Hilton Head Island’s Rental Homes and Villas, a 100 page printed catalog that is distributed to their extensive and highly qualified database. • Island Getaway offers an extensive media marketing plan that relies on regional, national and international publications, as well as an unprecedented Internet marketing strategy. At Island Getaway’s award winning web site (islandgetaway.com) guests can book online and review each property with multiple photos and detailed descriptions. Islandgetaway.com has attained top ranking on all major search engines including Google, Yahoo and MSN/Bing. • The combination of the highest occupancy and lowest commissions on the Island gives Island Getaway’s property owners the highest year-end net income. This becomes evident when an owner is not required to provide complimentary nights to the rental agency, pay a marketing fee, provide tennis privileges, or support the rental agents housekeeping department. • Island Getaway works closely with the Island’s top real estate professionals providing them with invaluable information regarding the rental market on Hilton Head Island. Island Getaway provides realistic rental projections based on actual figures that will assist in purchasing the right property. From market trends to providing feedback from our extensive database, Island Getaway will provide the best overall return on investment.
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• Island Getaway’s flexible management agreements are tailored to the specific needs and interest of their property owners. Negotiable commission rates and no restrictions on the amount of owner use of their property; create a successful working relationship and peace of mind.
2011 HILTON HEAD MONTHLY PROPERTY MANAGEMENT GUIDE
Island Getaway does not take the responsibility of property management lightly. Their attitude, attention to detail, and overall results separate them from the others. They understand that your vacation home is a valued asset, and will work with you to design a flexible management agreement that addresses the concerns you may have about renting your property. With Island Getaway, you can talk directly with the owner of the company, and decisions are made and problems are solved immediately. There are no voice or number prompts; every phone call is answered by a friendly member of the staff that is familiar with your property and ready to assist you. If you are hundreds of miles from your home, it is comforting to know that a situation will be handled without having to make numerous follow-up phone calls.
• Detailed monthly online statements, newsletters and Owner Link keep property owners up to date on their property and income. Property owners are always kept abreast of issues on Hilton Head that are relative to their investments. • Island Getaway staff members are available 24 hours a day, 7 days a week.
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• islandgetaway.com is the Island’s most prominent website. It can be found on the first page of all the major search engines when searching for vacation rentals on Hilton Head Island.
843-842-4664 • 800-476-4885 • 28 New Orleans Road, Hilton Head Island, SC 29928 • islandgetaway.com
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WWW.HILTONHEADVACATION.COM
2011 HILTON HEAD MONTHLY PROPERTY MANAGEMENT GUIDE
HILTON HEAD RENTALS & GOLF MARKETING & ADVERTISING Your vacation property will receive unparalleled exposure via our massive advertising budget. Vacationers consistently find our website promoting your property on the first page of their search, and most frequently within the first 3 positions. Additionally, our website is promoted on many directories, most often on the home page, reinforcing our top standing. Typically each year our website receives over 1 million visitors. We email our past guests, participate in all of the Chamber of Commerce’s advertising programs, and due to our high spending on advertising, Google has appointed a dedicated management team to support us helping to ensure maximum exposure to the right target audience. WEBSITE Our newest website redesign, created by the industry’s foremost travel consultants, has received great reviews from our owners and vacationers for its ease of use, content and easy on-line booking, which produces reservations 24/7. Each property provides numerous photos showing every room, and a very detailed description including décor, architecture, view and ambiance. When owners log onto their page, they have access to all of their past & present owner’s statements, a detailed review of all their property’s upcoming reservations and can easily reserve their property. INNOVATION AND TECHNOLOGY
AN OPEN LETTER & INVITATION – Today more than ever you want your vacation property managed by professionals that have earned their reputation for performance, trust and dependability. We provide the peace of mind that comes with our staff’s 100 plus years of combined experience of professionally managing vacation properties. Property owners today are faced with increased taxes, insurance, utility bills and declining property values. We understand how important it is to manage and control costs. We manage your property as though it were our own. Just as important, we take pride in your property and work diligently to ensure that our guests become repeat guests, thus helping to maximize your property’s income year after year. To protect your family, we offer the best inspection system on the Island with our dedicated staff of full time Inspectors helping to ensure that your property is properly cared for and to maintain your property’s value. Advertising and marketing have always been one of our key strengths. We have invested heavily in the internet and that is why you will constantly see Hilton Head Rentals & Golf appear at the top of key search terms. Additionally, your property will be seen via numerous directories that will substantially increase your property’s visibility in the market place. It has never been more important to entrust your property to the right company. We would like the opportunity to earn your trust. Sincerely,
Tom Ridgway RENTAL INCOME We have consistently met or surpassed owners expectation’s year after year in every type of economy. Owners have joined our rental program seeking and finding a better return on their investment. Expenses are kept low, as we do not mark up any vendor charges and our maintenance inspection staff is utilized, when possible, to minimize costs. Additionally we offer a no fee program, so no advertising fees, tennis fees and maintenance fees. Furthermore, many additional services are provided at no charge. We have introduced revolutionary technology that will distinguish your property during the vacationer’s selection process. Your property can be shown with a detailed floor plan and embedded photos providing the potential guest with an excellent detailed view of all that your property offers. Increased reservations plus a low competitive commission is a win win for the owners on our program. 800-445-8664 • 843-785-8687 • 578 William Hilton Pkwy., Hilton Head Island, SC 29926 hiltonheadvacation.com • tom@hiltonheadvacation.com • kate@hiltonheadvacation.com
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BEACH PROPERTIES OF HILTON HEAD
2011 HILTON HEAD MONTHLY PROPERTY MANAGEMENT GUIDE
Beach Properties of Hilton Head, owned and operated by Ray and Linda Moloney, has been one of the premier rental companies on Hilton Head since 1995. Originally from Ohio, they established the company on “Service Excellence” for both the guest and the property owner. As our name indicates, we specialize in Luxury Oceanfront and Ocean Oriented Homes and Villas in Palmetto Dunes, Sea Pines, Forest Beach and the Sea Crest Resort. Being locally owned and operated for 16 years, Beach Properties knows what owners and guests expect from their Vacation Rental Company. We work to develop a partnership with our owners and work closely with them to meet their ROI. Our owners and guests have voted us the #1 Vacation Rental Company for 2010 and 2011. We have also been rated as Excellent by Trip Advisor and Flip Key. REPUTATION is everything. Beach Properties has a proven track record in the Vacation Rental Industry and the solid long term financial resources to market your property effectively. We are AAA approved and members of the Vacation Rental Managers Association and the Hilton Head Chamber of Commerce. Owners continually state that moving to Beach Properties was the smartest thing they ever did: We have owned a villa in Palmetto Dunes for 13 years and our experience with Beach Properties has been exceptional. With one phone call all our needs are met. Our rental history has increased yearly, and we rate Beach Properties at the top of our list as the best on Hilton Head Island. — Chris Wied Beach Properties has managed our property for the last five years and they have been by far the best property management team of our experience. Rental history and property maintenance have consistently met or exceeded our expectations. Most importantly though has been the quality of the owner -manager relationship. Transparency and mutual respect have created a climate of trust which is just critical when you are an absentee owner. — Dan and Diane Shields
PERSONAL ATTENTION - We treat your property
like it is our own • Beach Properties provides owners with their own Licensed Property Manager • Our Property Managers have over 65 years of combined property management experience and have been with us over 5 years. • Experienced and highly trained Vacation Planners – trained on your specific property. • Flexibility to work with your preferred vendors with no mark up. • Beach Properties’ in house Inspectors make sure your property is checked and secured before and after each guest stay.
OWNER INCOME - Maximizing Your ROI • Highest net income to owners – flexibility to analyze owner income weekly and make necessary adjustments to maximize your ROI • No annual marketing fees or travel agent free nights • Monthly statements mailed and emailed on the 8th of each month • Direct Deposit available to get funds to you sooner • Dedicated Owner’s area on our website to book your online reservations, and view your monthly statement and the Beach Properties newsletter MARKETING - To Achieve Your Goals • Experienced in house Marketing Team • Extensive Internet Marketing Program • Professional website attracts over 700,000 visitors per year • 24/7 online reservation booking system • Property specific interior and exterior professional photos and description for each property at no charge to owner • Selected for inclusion in Frommers’ South Carolina Travel Guide and we hold the Coveted AAA accreditation • Monthly e-mail campaigns to over 40,000 previous and potential guests • Active Social Media Marketing on Facebook, Twitter, Flickr and YouTube • Exclusive Preferred Guest Program provides discounts to Owners and Guests at over 100 Local Businesses
SUCCESS • Sales for 2011 have hit record levels • 10% Owner Revenue Growth over 2010’s record sales • 99.6% Owner Retention for the last 5 years • 100% Property Manager Retention for the last 5 years • Same Local and Private Ownership since 1995 • Customer Satisfaction has resulted in one of the highest percentage of repeat guests 800-671-5155 • 843-671-5155 • PO Box 7408, Hilton Head Island, SC 29938 • beach-property.com • rentals@beach-property.com
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DESTINATION VACATION HILTON HEAD COMPANY PROFILE Destination Vacation specializes in oceanfront and ocean-oriented vacation rentals. Our deep-rooted local connections and our exceptional properties make us the company of choice when it comes to luxury vacation rentals on Hilton Head Island. We manage our portfolio carefully to ensure our inventory is diverse and only the highest quality.
2011 HILTON HEAD MONTHLY PROPERTY MANAGEMENT GUIDE
WHY CHOOSE DESTINATION VACATION? • Luxury Home Inventory - Destination Vacation offers only the finest oceanfront and ocean-oriented vacation rentals on Hilton Head Island. We invite you to visit our website, DVHHI.com, to see the consistent quality of homes that comprise our inventory. • Locally Owned - We are locally owned and our staff members are local residents who focus solely on the Hilton Head vacation rental market. • Commitment to Owners - We are dedicated to maximizing income and peace of mind for our homeowners. • Commitment to Guests - We are dedicated to the highest level of customer service for our vacationing guests.
SERVICES • Online services for homeowners and guests that include online reservations, homeowner website that provides access to income statements, reservations list and work order information 24 hours 7 days a week. • Timely monthly owner statements are sent both by mail, email and available online. Income can be direct deposited to your account. • Careful inspections are performed after each rental by Destination Vacation’s experienced team. • An easy to navigate website, DVHHI.com, with large professional photographs of each property. Extensive internet, print & mail marketing to ensure your property has maximum exposure to potential rental guests.
TESTIMONIALS “We would recommend Destination Vacation, without reservation, to any homeowner considering marketing their home.” Michael and Kristen Reedy - owner, 9 East Wind (Oceanfront, Palmetto Dunes) “It’s really refreshing to work with you guys. Thanks for all that you do.” Gary Adamson - owner, 5 Guscio/48 S Sea Pines Drive (Oceanfront, Forest Beach and Ocean-oriented, Sea Pines) “I wouldn’t trust my home with any other company.” Scott Ross - owner, 37 Dune Lane (Oceanfront, Forest Beach)
877-874-7244 • 843-785-7774 • 7 Executive Park RD, Hilton Head Island, SC 29928 • DVHHI.com
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RESORTQUEST HILTON HEAD ISLAND Local roots, local team, local management delivered at a global level
2011 HILTON HEAD MONTHLY PROPERTY MANAGEMENT GUIDE
THE RESORTQUEST ADVANTAGE • Access to our ResortQuest database of over 600,000 people from across our multiple rental markets • Live reservationists answer our phones 24 hours a day • Website booking interface allows guests to book and confirm stays instantly online • Powerful web analytics that provide enhanced market trends and statistics THE RESORTQUEST RELATIONSHIP • A dedicated property manager focused on proactively managing your investment and maximizing its year-round financial performance • Regular communication on the rental performance and overall condition of your property • Genuine and personalized care of your property through our team of inspectors • Exceptional guest service levels to create consistent, memorable experiences that foster repeat guests THE RESORTQUEST DIFFERENCE • Unmatched global strategic support from Wyndham Worldwide • Industry leading reservations, marketing, and lead management software and technology • Special discounted owner purchasing programs through Wyndham Worldwide • Global exposure through Travelocity, Orbitz, Expedia, HomeAway, and a number of other distribution channels
TESTIMONIALS “We conducted a search for a new property manager a little over two years ago. Our due diligence indicated ResortQuest was the best choice and we selected them. Since that time they have exceeded our expectations on all counts: Our homes are in terrific condition; Rental Bookings are up when the trend is down; and, they always promptly return every call or email with optimism and answers. To conclude, we are very satisfied with ResortQuest as our property managers in Hilton Head and have no plans to consider any other. “ — Chad J. Simmons “The first time we spoke with ResortQuest, we knew we had probably found the correct management group. They were professional, great communicators and they began handpicking vendors who would treat our home like a luxury resort and not a vacation rental. We couldn’t have been more pleased with our choice, not only have they treated our guests like a 5-star hotel would treat their guests, but their communication and professionalism has been outstanding. Even though they are a large company, they have managed to make us feel as if our home is the only home they service and the experience has felt very personalized. They are doing a great job, and already several of our guests are talking about making repeat reservations for next year. As far as we are concerned, it can’t get any better than that!” — Freda Philbeck
866-867-1293 • 21 Executive Park Rd., Hilton Head Island, SC 29928 • resortquesthiltonhead.com • srowland@resortquest.com
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goode vacation rentals & Sales Owners, Gigi and Brian Goode, offer a combined 40 years of unrivaled success and performance to the client property owners and guests of Goode Vacation Rentals. Their welltrained & experienced staff is committed to excellence. Gigi and/or Brian are almost always available to owners – we place a high value on good communication!
2011 hilton head monthly property management guide
Market Leadership • Fastest, easiest to navigate website on Hilton Head Island: GoodeVacationRentals.com. The least amount of “clicks” required to make a booking results in the greatest number of reservations. • Most number one positions on Google and other Internet search engines. • Email Blasts to 10’s of thousands of former visitors to Hilton Head go out on a regular basis. This, coupled with our dynamic, multipronged advertising program, yields maximum income generation. Low commission rates deliver the highest bottom-line. • Inspections are a priority before guest arrival and after departure • Hands-on management + vendor scrutiny = lower maintenance cost • Keyless Entry is offered for virtually all properties • Best office location with greatest visibility on Hilton Head Island - for easy access and great walk-in traffic.
testimonials FROM OUR OWNERS...
& Sales
“After using another rental management company, we transferred management responsibilities to Goode Vacation Rentals over three years ago and never looked back. Rentals tripled, the house is much better taken care of, and they are always there for us when we need anything. The personalized service just cannot be beat. Brian and his staff are like having family down on the island to look after our house. ~ Tony and Liz Bradshaw, Second Row Ocean, 5 Bedroom/6 Bath, Singleton Beach “Brian, his family & crew are the most efficient we have ever dealt with in our 20 years of owning rental properties on Hilton Head Island. Our properties look great and we can depend on them to keep them that way.“ ~Jim & Opal Propes, 3 Oceanfront Shorewood Villas, 2 & 3 bedrooms “Simply the best management company we have experienced! Totally thorough, immediate response time from my property manager – I refer all my friends who have property to Goode Vacation Rentals for personalized service, great rentals and where everything flows smoothly! ~Gene & Anne Goodman, 4th Row, 5 bedroom, 4 bath, Sea Pines “The Goode’s provide the personal knowledge and attention to my property that I was looking for. They are honest, hard-working and they deliver the results! Their commitment to positive guest services is unmatched. My return guest numbers are beyond my expectations.“ ~Jim Hackett, Oceanfront, 8 bedroom 6 bath, Forest Beach “We looked for a property management company with personal service and accessible managers, who would be familiar with us and our home. We have found that in Goode Vacation Rentals. In addition, Brian’s help on a property related issue saved us a lot of money this year.” ~Cary & Kathy Klein, Oceanfront, 5 bedroom, 5 bath, Sea Pines “Brian and his team have been involved in managing our property since we purchased it in 2000. We have experience with other management companies on the island, but no one delivers the personal service and attention to detail that Goode Vacation Rentals provides.” ~Rich Rinsma, 4th row, 5 bedroom, 5 bath, Sea Pines FROM OUR GUESTS... The following reviews are from Flipkey, a subsidiary of TripAdvisor, which is owned by Expedia, Inc. and generates over 32 million monthly visitors on their websites. “Accomodations could not have been better. Exceeded expectations and would highly recommend Goode Vacation Rentals. Courteous and professional Staff as well as an honest description of properties available.” ~Travelers from Haines City, FL “This was our 17th year staying in a property managed by Gigi and her staff with Goode Vacation Rentals and we have never been disappointed. The property they selected for us works well for our family and all the grandkids and having an outside area and a grill really make the cooking duties a lot more flexible and the staff at Goode Vacation Rentals, especially Nellie, are first class and very customer focused.” ~G-Daddy, Augusta, GA
800.673.9385 • 42 New Orleans Rd, Ste 103, Hilton Head Island, SC • www.GoodeVacationRentals.com
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THE SEA PINES RESORT
SEA TURTLE GETAWAYS
COMPANY PROFILE
Unparalleled Amenities for Rental Property Owners and Resort Guests: • Two hours of complimentary tennis court time per day at The Sea Pines Racquet Club • Complimentary access to The Sea Pines Resort Fitness Center • Complimentary access to the Harbour Town Pool & Plantation Club Pool (no annual dues for owners) • Complimentary wireless internet in each property • “Guest Amenity Card” at check-in that enables guests to enjoy discounts at our Resort’s retail, recreation and dining establishments, and charge purchases to their room • Preferred tee times and discounts at all Resort golf courses • Complimentary gate passes Rental Property Owner Benefits: • Resort’s $1 million-plus annual marketing campaign including: direct mail, print advertising, email campaigns to 150,000 past guests and a highly-optimized website, which receives more than 1.2 million visitors per year, exceeding any other rental company on the island, and appears on all major search engines • Competitive commission fees • Property profiles on seapines.com with photography and professionallywritten descriptions, as well as availability calendars and rates • Dedicated group sales department specifically reaching out to corporate businesses, weddings and large golf groups booking more than $2 million in group-related home and villa business for year-round bookings • The “Business Partner” Preferred Golf Privileges card entitling owners to reduced golf fees at Harbour Town Golf Links, Ocean and Heron Point by Pete Dye • Professional Owner Services Agents providing superior personal care and management for your largest investment Resort Guest Benefits: • Expertly-trained reservation specialists who are skilled at matching guests with accommodations • Very popular online booking engine • Convenience of The Sea Pines Resort Welcome Center’s front desk staff, bellman and concierge services 24 hours a day, seven days a week. • High-quality housekeeping and inspections and on-site maintenance staff If you are a Sea Pines property owner interested in our short-term rental program, please contact our Procurement Manager, Laura Wuller at lwuller@seapines.com or 843-842-1809.
“My home is as unique as Hilton Head Island... and so is my rental company” - Bill Lang, 30 Knotts Way, Forest Beach
“We are SOOOOOOO very pleased. Many thanks to Kaye & Renee who chose not to panic this year when their competitors started offering 30% & 40% discounts! As a result, our rental income exceeded our wildest expectations!” - Darby Cusick, 3 Gadwall, Sea Pines “Renee & Kaye have succeeded in producing happy guests and high revenues, plus my housekeeping & maintenance have never been better. Sea Turtle Getaways has given me total peace of mind.” - Larry Hart, 5 Singleton Beach “I had tried the monster sized rental companies. Then I realized I didn’t want any monsters in my life! Kaye & Renee personally inspect my home & this tells me they care about my home as much as I do. I couldn’t be happier with my decision. - Chris Martin, 16 Full Sweep, Palmetto Dunes
At Sea Turtle Getaways, we let our owners speak for us. If you would like to be a part of our unique rental company, please give us a call.
2011 HILTON HEAD MONTHLY PROPERTY MANAGEMENT GUIDE
The Sea Pines Resort is the only nationally recognized full-service, world-class resort management company located on Hilton Head Island. Resort amenities include three championship golf courses, award-winning tennis programs, state-of-the-art conference facilities, a fully-staffed fitness center, a forest preserve and 15-mile network of leisure paths, noteworthy restaurants, unique shopping opportunities and more.
1-866-386-6644
RENEE TAYLOR
KAYE LYON
www.SeaTurtleGetaways.com 32 Greenwood Dr., Hilton Head Island, SC 29928 1-800-SEAPINES (732-7463) seapines.com
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14 Greenwood Dr., Suite 101, Hilton Head Island, SC 29938 1-866-386-6644 • SeaTurtleGetaways.com
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SEASHORE VACATIONS, INC. LOCALLY OWNED & OPERATED FOR OVER 40 YEARS
2011 HILTON HEAD MONTHLY PROPERTY MANAGEMENT GUIDE
Owner/B.I.C., Buddy Konecny, and his staff have been providing guests and owners with unparalleled customer service year after year. Our “Hands On” approach ensures your property will receive the attention it deserves while maximizing rental income. Allow us to customize a program to suit your particular needs. We specialize in Oceanfront & Ocean Oriented properties on Hilton Head Island’s famous South End: Forest Beach, Sea Pines & Shipyard.
SERVICES
• Easy to navigate web site, www.seashorehhi.com, featuring on-line reservations, up to the minute booking calendar, multiple property photos, amenities and other valuable information. Partnership with multiple on-line Travel Sites including: Home Away, Clear Stay, Trip Advisor/Flip Key and Vacapedia among others. We are also VRBO friendly. • Timely statements (also available on line), property inspections, periodic inventories, security checks and 24 hour on call service. • No marketing fees or invoice “Mark Up” charges. • Our top priority is renting the properties we manage. We do not own any of the properties on our rental program nor do we sell real estate. We focus on your rentals.
800-845-0077 • 843-785-2191 P.O. Box 5071, 11 Executive Park Rd, Hilton Head Island, SC 29938 seashorehhi@hargray.com • www.seashorehhi.com
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HILTON HEAD VACATION RENTALS HILTON HEAD VACATION RENTALS at 800beachme.com is offering SIX MONTHS FREE–NO MANAGEMENT FEES! You heard us right! We are looking for a few good properties to complete our vacation rental inventory. We are so confident that you will be satisfied with our services that we will work for you absolutely free for six months. With a dedicated Property Manager assigned to your property to conduct pre-arrival and post inspections for each guest stay, this is too good of a deal to miss! Hilton Head Vacation Rentals is one of the oldest and largest locally owned vacation rental management companies on Hilton Head Island. We’ve got our eye on the future and your investment! Here are just a few of the places we advertise our properties. • Social Media – We are the #1 ranked vacation rental company on the island with well over 20,000 fans on Facebook, not to mention in the top 15 nationally. Our fans can check availability and pricing for all of our managed properties on a one of a kind reservation app that is uniquely developed for Facebook. Visit www.facebook.com/800beachme to view our page. • More Social Media - On YouTube as of 8/19/2011, we had 18 out of 22 top videos on the first page appear in search using the keyword “hilton head vacation rentals”. Visit our YouTube channel at www.youtube/user/GetBeached.com. • We are the only vacation rental company on Hilton Head Island to have an Apple iPhone and iPad app. This can be downloaded for Free by visiting our website at www.800beachme.com or www.itunes.com • www.hiltonheadrentals.com (routinely shows up #1 on Google for most every search word for vacation rentals on Hilton Head Island and each property listing is updated daily) • www.homeaway.com who owns VRBO.com (shows up #1 on Google as the world’s largest selection of vacation rental properties. Each property we list on their site updates your reservation calendar daily) • www.flipkey.com (a tripadvisor company, we have well over 1300 guest reviews and receive daily reservation inquiries for those properties listed. We are one of only a couple Rental Companies on Hilton Head to be awarded with their “Rated Excellent” badge. ) • We are one of only a few vacation rental companies on Hilton Head Island with AAA approval and carried in the AAA Tour Book, which includes their website at www.AAA.com • Other advertising sites include: www.hiltonhead.com - www.hiltonheadisland. com - www.hiltonhead360.com and many more. For over 30 years we have helped our guests to create vacation memories that will last a lifetime. With more than 60% of our clients being repeat guests, you know that we are doing something right. Our Mission statement says it best about how committed we are with what we do. “As a leader in the vacation rental industry, our professional team is dedicated to oversee, maintain and preserve the integrity of our owners’ properties, while maximizing the earning potential of their investment. In addition, we seek to ensure that each vacationing guest experience lives up to or exceeds their expectations while providing extraordinary customer service.” Our FREE Management Fee offer is only for a limited time until 12/31/2011, so act fast. Call our office at 800-BEACH-ME (232-2463) and ask for Paul Cale (Owner) or Mike Wood (General Manager) for further details on how we can help you.
800-BEACH-ME (232-2463) • 430 William H. Pkwy., Suite 504, Hilton Head Island, SC 29926 www.800beachme.com
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THE VACATION COMPANY
PALMETTO DUNES VACATION RENTALS
Hilton Head Island’s Preferred Vacation Rental Solution
LEADING EDGE SERVICES • We are a guest satisfaction superstar. A national survey of over 50,000 vacation rental guests rated us 8th of 250 rental companies. • We offer professional management for guests of our owners who use VRBO and other owner sites to enhance revenue. We encourage owners to participate in marketing their properties and provide outstanding service for these guests. • Our internet url is hiltonheadvacationrentals.com. This includes the most significant keywords for web search engines and insures a broad internet presence. • Free wireless internet is provided in all of our properties. We have in-house staff expertise to support this service so guests are not dependent on cable and phone company responses. • Every one of our staff is a South Carolina licensed realtor or property manager. This insures the expertise and in-depth knowledge necessary for expert management of exclusive properties. WE’RE A NOTCH ABOVE! SHOULDN’T OWNERS DEMAND THE BEST?
Renting a vacation home shouldn’t feel like work. With Palmetto Dunes Vacation Rentals, owners all over the Island enjoy a complete property management solution – from rental marketing to exceptional guest services, superior property care and maintenance, and everything in between. We do more, which means owners get a whole lot more – all from one reliable and reputable source.
SERVICES Full-service Property Management & Care Our licensed and experienced staff provides superior property care services 24/7, every day of the year. World Class Marketing We have the most powerful vacation rental marketing engine and the most effective resort booking website on the Island. Resort Activity Advantages We own and operate all Palmetto Dunes activities (golf, tennis, bikes, kayaking, etc) so we can create unmatched vacation specials to fast track property rental. Welcome Center & Guest Check-in We have the only on-site guest registration facility and Welcome Center in Palmetto Dunes. And we have extended hours of operation. Year-Round Promotion Since Palmetto Dunes attracts visitors year-round, we promote vacation rentals all year, including the off-season with targeted marketing programs to provide owners with the greatest rental success.
2011 HILTON HEAD MONTHLY PROPERTY MANAGEMENT GUIDE
Call us now for a great vacation or to learn more about our property management leadership. The five of us have provided guest and owner services for a total of over 65 years. And our supporting staff is just as qualified.
Special Benefits & Privileges We provide owners with resort membership privileges and benefits. And we provide rental guests with special privileges and discounts to increase rentals.
www.hiltonheadvacationrentals.com 42 New Orleans Rd., Hilton Head Island, SC 29928 800.545.3303 • hiltonheadvacationrentals.com
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4 Queens Folly Rd. Hilton Head Island, SC 29938 843-686-9638 pm@palmettodunes.com • palmettodunes.com
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BEACHSIDE GETAWAY We offer Unique Property Management:
2011 HILTON HEAD MONTHLY PROPERTY MANAGEMENT GUIDE
• Exclusive number of properties • Hands On service • Competitive fees • Reasonable cleaning and maintenance fees • Optimal rental revenue • Owner access to account and calendar on website
• Website and National Advertising • Member of Hilton Head Island Chamber of Commerce • Locally owned and operated by your Neighbor • Extensive data base of past customers • Owner referral program • On time monthly payments
Beachside Getaway is locally owned by your neighbor who has been an Islander for over 30 years. Our unique approach to property management is proven. Our guests love it and have come back year after year. Two licensed property managers and professional reservationists will insure that your property is in tip top shape while maximizing your rental potential. Your property will also be carefully inspected before and after each guest by our in-house inspectors. Our rates are comparable with other property management companies with much more service for our home owners. We understand that not all home owners are the same and have different needs. We are able to be flexible to meet all those needs. As the homeowner you will be able to access your calendar and account information 24 hours a day 7 days a week. We are only a phone call away if you ever need anything. You will speak to a person who knows your first name and your property like it is their own. Here are what some of our owners have to say: Dear Lisa, Frank and all of the wonderful Beachside Getaway staff, “First, we would like to thank you for all your attention to detail in caring for our property. We are also pleased with the bookings we have received this summer. Again, thank you for your professional and personal touch!” — Teri and James Proctor Good Morning Beth and Lisa, “Thank you to all of you at Beachside for finding the wonderful guests this summer. This was the best rental season we have had in several years in spite of the economy. We truly appreciate all you do in the management of our home. The approach and attention you give to guests and the homeowner is unique.” — Ginny Jones Hi Lisa and Beth, “Mimi’s Place would like to extend a great big THANK YOU for the way you have taken care of the property this season. We are so happy that we have you looking out for us.” — Margie Keller
Please give us a call to discuss carefree rental property ownership on Hilton Head Island.
Six reasons property management is a must
H
ere’s an open secret: You don’t have to be Warren Buffett to afford a vacation home. If your wallet isn’t stuffed with extra cash but you treasure the idea of vacation home ownership, consider engaging a sound property management company to market your home to vacationers. By renting out your vacation home on a short-term basis, you’ll gain revenues to help pay expenses, and access to the property itself. The services property management companies provide can be broken down into several categories. (Bear in mind that not all companies offer all these services, nor do they all allocate their resources the same way.) Here are the top six reasons to use a property management company:
1
To market your property. This includes outreach through brochures, direct mail, ads and web sites. Use of technology is becoming increasingly common for many property management companies. Not only does it enable them to reach a greater pool of prospective buyers, but it also allows them to establish a more trusted presence in an often insecure marketplace. To provide a staffed front desk, with checkin and check-out services. Again, the level of service varies widely — some companies provide personal assistance with
2 61 Arrow Rd Suite E, Hilton Head Island, SC 29928 843-686-6044 • Toll Free 1-866-443-5922 www.beachsidegetaway.com
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a smile, while others offer little more than keys and a map.
3
To coordinate home maintenance. This is especially necessary in the humid maritime environment of Hilton Head Island, where critters, salt air, and mold are constant threats.
4
To coordinate housekeeping. This service also varies widely; some companies offering first-rate services to guests, while others offer the basics.
5
To handle accounting. Property managers are responsible for rent collection and tracking deposits, and many offer administrative work, such as ensuring mortgages, taxes, insurance premiums and maintenance bills are all paid on time.
6
But perhaps the most valuable aspect of having a property management company manage your home is its availability to you when it’s not making money. Longterm rental, on the other hand, means your vacation home is effectively someone else’s for the duration of the lease. Renting it out by the week allows you those wonderful times, especially during the spring and fall, which the rest of the world doesn’t associate with Hilton Head Island. But that’s just as well. Let that be your secret.
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