Leisure Media Campaigns

Bluffton is well positioned with the product travelers are looking to experience. They are looking for open spaces and deep connections with culture, history, cuisine and natural beauty. Accolades earned by the destination bring our brand top of mind for travelers as they look to plan their next vacation.

Our media strategy will focus on infusing local personality into our media efforts that allows the consumer to connect with the destination and inspire them to travel to Bluffton to discover more. We will further our reach with existing partners we have developed relationships with over the years as well as look to new partnerships to create a more diverse profile, ultimately expanding our visitor demographics. Examples could include but not limited to: Garden & Gun, Southern Living, Condé Nast Traveler, Essence Magazine and O Magazine (Oprah Magazine). We will also look to engage travel advisors as we have seen post pandemic that more people are engaging their efforts for travel planning.

By utilizing these platforms and endorsements to further amplify our voice, we are able to tell our brand story and leverage our overall marketing to help differentiate the destination from the competitive set and drive awareness and visitation to Bluffton. Growing these relationships with these media partners will also help with our accolades and awards designations from these publications for the destination.

As we look to build out these media partnerships, we will work closely with the Town of Bluffton to determine which publications are the best fit for the overall strategy and goal of our marketing plan efforts.