Dedicated Official Bluffton Vacation Planner

April1-June30,2023

The official Bluffton Vacation Planner is the first touchpoint visitors receive when planning their visit. We continue to promote the planner and for visitors to request the 2023 guide. We receive requests for this piece from multiple platforms: online, media, and home inquiries. In addition, we distribute the planner to state and local welcome centers, hotels, airports, AAA offices, tradeshows and include it in all public relations outreach.

FY23 - Q4 Mail Fulfillment and Distribution

Official Bluffton Vacation Planner: 6,045

Official Regional Vacation Planner: 13,708

Research

We continue our efforts with the College of Charleston in collecting visitor profile surveys and understanding the demographics who are traveling to the Town of Bluffton.