“Start of a new journey”
Welcome to Assam! Assam is situated in the North-East of India and is the largest north eastern state. Assam is bounded by Bhutan and Arunachal in the north; Nagaland and Manipur in the east; Bangladesh , Meghalaya , Tripura and Mizoram in the south and India in the west. Assam has a geographical area of 78,529 square kilometers and total population of around 25 millions. It is famous for its, tea gardens, natural beauty, wild life reserves (specially one horned Asiatic Rhino), temples, monuments and mighty Brahmaputra River. Assam is a land of natural beauty, cultural richness. It offers a peculiar composite culture, of myriad hues. Dispur is the state capital and Guwahati is the largest city in the state.
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Contents 1. Logotype 2. Logo construction 3. Colours 4. Colour variations 5. Typography 6. Mascot 7. Collaterals
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Logotype
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Logo Construction
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The logo should not be less than 3.4 cm x 2.5 cm without tagline.
3.8x 14.3x 7.55x
6.6x
2.5cm
3.4 cm 18.7x
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Colours
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C=15% M=94% Y=91% K=4%
C=34% M=56% Y=87% K=48%
C=63% M=52% Y=51% K=100%
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Colour Variations
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Typography
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Aa
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 .:,;’”!?@#$%&*{(/|\)}
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789.:,;’”(!?)+-*/= The font has been used as the lowercase font in the collaterals to suit the font Cinzel.
Juste
Cinzel
The font has been used in the logo for the brand name.
Aa
Birds of Paradise Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz The font has been used for the tagline of the brand. 13
logo
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Do not Rotate the logo
Do not stretch the logo out of its proportions
Do not use the logo on a dark background use the negative logo instead.
Do not reduce it more than the minimum size.
Do not use any additional features on the logo for example emboss, etc.
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Mascot
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Assam has been branded with the Introduction of a new character. The character has been chosen to be a baby female Rhinoceros of 7 years with the name “Jahniya� which is an assamese word for the one with an ancient wisdom. Most of the one-horned rhinoceros are found in Kaziranga Sanctuary of Assam making it the state animal of Assam. Making rhinoceros the mascot would help spread awareness about our heritage One-horned Rhinoceros. Jahniya has come out of kaziranga to guide through Assam and talk about the importance of the beautiful places of assam and its culture while talking a little about rhinoceroses also.
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Character Variations
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Stationery
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Letterheads 21
VisitingVisiting Card variation Cards 2 22
Envelopes 23
collaterals
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Product Tags
These tags can be used on the product packagings of souveiners or for Tea bags.
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corporate gifts
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Rubber Stamp 27
Gift wrapping paper 28
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Tea packaging 30
Tea packaging 31
“ এক নৱ যাত্ৰাৰ সূচী ”