RELIEF INDIA TRUST 5 Marketing Strategies For A Nonprofit Company– The Relief India Trust’s Recommendations
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Introduction:
It is a known fact that all nonprofits have to market their programs and services in some particular manner. A nonprofit company may email its customized electronic newsletter or post eye-catching ads on highway bulletin boards.
• Sending information through emails: • It is evidenced that it takes a lot of time for a company to send regular mails to its target people. Also, the company has to pay for the postages and stamps. This costs a lot of money. Instead of using regular mailing services, a nonprofit company can send their necessary information to the targeted groups via emails.
• Using newsletters and website: • One of the most essential elements of marketing strategies which a nonprofit company should have is a website through which it can attract people to subscribe to its newsletter.
• Presenting the company’s essentials through conferences and exhibitions: • It is a marketing strategy that helps a nonprofit save a lot of money by providing the company a great way to present its programs and services to the target group of clients or people.
• Developing social media campaigns: • Why do nonprofits will lag behind in the marketing race whereas almost all types of businesses have been trying to exploit the power and potentialities of social media? Before starting the marketing journey with social media, the company must determine if it will be a good thing to consider in view of the target people’s usage behavior.
• Building and developing relationship with the media: • In this world of globalization, it is quite important to build a good working relationship with the media that could help nonprofits get huge exposure. Nothing seems more effective than physical media when it comes to attaining a lot of exposure.
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