Portfolio
Tools: Adobe illustrator an Photoshop
LOGO Design
Typography
Logo Design
This project is to design a type-based brand identity for Boutique Fashion Accessories. The word ‘Meraki’ is a Greek term that refers to the act of putting one’s soul, creativity, and love into their work.
I used the ‘Beau’ font for its clean lines, modernity and minimalist style, which helped to give the logo a timeless quality.
Tools:
Adobe illustrator and InDesign
EDITORIAL Design
Typography
Layout
Writing and Research
An essay magazine style that I designed incorporates a modern and eye-catching layout. The layout of this magazine-style essay not only makes it visually appealing but also helps to improve the overall reading experience for the audience.
Tools: Adobe illustrator, InDesign and Photoshop
EDITORIAL Design
For the design of a magazine about Dementia, I chose to adopt the style of Frankie magazine. the design of this magazine aims to strike a balance between being visually appealing and informative, while also conveying the importance of empathy and connection when it comes to understanding and caring for people living with dementia. I opted a clean and minimal layout, with plenty of white space to give the content room to breathe.
Layout Writing and Research
Typography
Tools:
Adobe illustrator, InDesign and Photoshop
BRANDING Design
Typography
Log Design
Stationery
Rebranding a small business and designing new business cards.Keeping the same color scheme and motif graphics.
Tools:
Adobe illustrator, InDesign and Photoshop
BRANDING Design
Typography
Log Design
Stationery
Banners Design
Brand Identity
A brand identity for an online Arabic school that provides lessons to the Moroccan community in the UK. In this project, I designed a brand identity that effectively communicates the values and mission of the school while resonating with its target audience. My challenge in this project was to incorporate traditional Moroccan design elements while also create a modern and innovative design that works well for online education.
Tools:
Adobe illustrator, InDesign and Photoshop
EDITORIAL Design
Typography
Printing Layout
Being part of the graphic design and illustration team for the ‘Embracing Our Differences’ project allowed me to explore the idea of diversity and inclusivity. I applied my skills to the project and experimented with several printing processes, such as screen printing and letterpress printing. Working together, we created a visually stunning publication that perfectly conveyed the theme and encouraged the celebration of our differences. The project was a success and a testament to the power of collaboration and creativity.
Team work
Tools:
Adobe illustrator, InDesign and Photoshop
EDITORIAL Design
Typography
Printing
Layout
Brand report
A printed report for Cadbury, one of the world’s leading confectionery brands. The report aimed to showcase the company’s rich history, its mission, and vision, as well as its brand identity and sustainability initiatives.
Tools:
Adobe illustrator and Photoshop
LOGO Design
Typography
Logo Design
Brand Identity
I had the opportunity to design a logo for a Moroccan company, Nwara LTD. The company is specialises in importing and distributing food products. I designed a logo that would accurately represent the brand and help it stand out in a competitive market.
Tools:
Adobe illustrator, and Photoshop
POSTERS Design
Typography
Logo Design
Brand Identity
A typography-led poster for a campaign to raise awareness about freedom of speech with bold, clear fonts that convey the importance of the campaign’s message.
Tools:
Adobe illustrator, InDesign and Photoshop
BRANDING Design
Typography
Log Design
Stationery
Poster Design
Brand Identity
Social Media
I designed a brand identity for a children’s charity organisation that focuses on providing preloved toys to African children in need. The logo combines three geometric shapes to form the word JOY, it conveys three meanings: happiness, unity, and strength. I also designed a set of promotional materials, including posters, and social media posts that showcase the brand identity and highlight the impact of the organisation’s work on providing toys to children in need.
Tools:
Figma, Adobe illustrator and Photoshop
USER EXPERIENCE Design
User Research
Wireframing
Prototyping
Log Design
Brand Identity
Poster Design
A safe and welcoming space for Arab women living in the UK to receive culturally sensitive therapy sessions.
