Brand Guidline Hind Abdulhakim
CONTENT
1
Introduction
3
Brand Principles
2
Brand Story
5 Colors
4 Logo
7
6
Typography
9
Application
Brand Elements
8
Co-branding
10 Print Guide
INTRODUCTION
1
PAPERIT I Brand Guidline
Through our brand, we try to build an innovative system revolving around extracting usage from materials as much as possible in our case, paper.
Our brand strives to contribute to sustainability by using sustainable packaging and educating people on the idea of recycling.
OUR BRAND SDG’S Contribution to a better environment is a responsibility that every individual must encounter. Building a Smart and Sustainable City is one of the SDG pillars of Dubai’s plan for 2021 that we follow. It includes industry, innovation and infrastructure, sustainability and communities, and responsible consumption and production.
6
Our brand focuses on the ideas of consumption and production mainly through providing a DIY (Do It Yourself) kit to recycle paper waste into the homemade paper.
PAPERIT I Brand Guidline
FACTS Paper is a commodity that we use every day whether it was a check at the restaurant or a notebook at home. According to Eversign website, 1.85 million tons of paper waste is created each year. This suggests that we need to take action. It also stated that 70% of office waste consists of paper.
SAVE THE EARTH
WE ARE ALL RESPONSIBLE
BRAND STORY
2
PAPERIT I Brand Guidline
THE MOMENT
As a Design student, I have always had paper waste. I always had the thought of what if I can do something with it instead of throwing it. I was inspired by the raw texture of the organic paper that I have bought from my recent travel, so I thought of creating a kit that involves tools to create homemade papers by recycling paper waste. I believe we should value what we have and create as much as we can out of it before we dispose of it. This is the key to sustainable living. 10
This is a personal sketch that represents the individual responsibility through creating a better environment, in this case reusing papers.
BRAND PRINCIPLES
3
PAPERIT I Brand Guidline
PURPOSE
To educate people to use fewer materials as much as possible.
MISSION
We’re on a mission to help educate youth on recycling paper to have a healthier environment.
VISION
To make the UAE the place where materials are used sustainably and efficiently.
VALUES
Our earth and customers are our priority as we provide high quality innovative sustainable kits. 14
PAPERIT I Brand Guidline
4
LOGO
LOGO GRID
PAPERIT I Brand Guidline
COLORED PRIMARY LOGO
BLACK & WHITE
COLORED SECONDARY LOGO
REVERSED BLACK & WHITE
18
LOGO CONSTRUCTION
An arrow that indicates the act of recycling.
Interactive type that indicates the activity of the DIY.
20
PAPERIT I Brand Guidline
LOGO DONT’S
22
STRETCH
CHANGE COLORS
ROTATE
BRAND ELEMENTS
REMOVE ARROW
DARK BACKGROUND
PAPERIT I Brand Guidline
LOGOTYPE SPACING
15 mm
The space around the logo is determined using the letter T from the logo which is equivalent to an extra space of 13.5 mm from the left, right, top, and bottom.
13.5 mm
13.5 mm
13.5 mm 13.5 mm
13.5 mm
23
COLORS
5
PAPERIT I Brand Guidline
PRIMARY COLORS The color palette is inspired by the result of handmade paper color made out of paper waste. Those tones of color generally result because of the ink on paper waste.
26
#434d5e
#8893a2
#7b837e
#e5e6e3
C = 76% Y = 64% M = 44% K = 29%
C = 50% Y = 36% M = 28% K = 1%
C = 54% Y = 40% M = 46% K = 8%
C = 9% Y = 6% M = 8% K = 0%
PAPERIT I Brand Guidline
SECONDARY COLORS The color palette is chosen as warm colors to contrast to the primary colors.
#b95b2d
#b8947b
#f1eee5
C = 21% Y = 74% M = 95% K = 9%
C = 28% Y = 41% M = 52% K = 2%
C = 4% Y = 4% M = 9% K = 0% 27
6
TYPOGRAPHY
PAPERIT I Brand Guidline
DISPLAY TYPEFACE Passero One is a display typeface that was chosen because of its sense of movement which reflects the interactive part of the brand. The logotype is based on this typeface but is slightly exaggerated.
Passero One Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcedefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
30
PAPERIT I Brand Guidline
BODY TEXT Open sans is a minimal san-serif typeface that helps emphasize the simplicity of the brand.
Open Sans Light Open Sans Regular Open Sans SemiBold Open Sans Bold
Open Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcedefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()
Open Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcedefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*() 31
BRAND ELEMENTS
7
PAPERIT I Brand Guidline
BRAND ELEMENTS
34
PAPERIT I Brand Guidline
BRAND ELEMENTS
PATTERN
BRUSH LINES
ARROWS
35
8
CO-BRANDING
PAPERIT I Brand Guidline
VERTICAL
X
HORIZONTAL
X 38
PAPERIT I Brand Guidline
VERTICAL
X
HORIZONTAL
X 39
9
APPLICATION
PRINT GUIDE
10
PRINT GUIDE Printing will follow the purpose of the brand of using fewer materials and sustainable packaging, therefore organic ink and paper are used as the main part of the printing process. Hand sewn binding is chosen to emphasize the activity of DIY and the raw authentic feel of the brand.
PAPER
INK
Printing using recyclable paper is beneficial to the environment. Green America organization stated that recycled paper production emits 40% fewer greenhouse gases. As if the magazine industry used 100% recycled paper instead of virgin fiber it would be equivalent to taking 248,00 cars off the street for a whole year! Recycled paper can be used in everyday printing, Packages, and newspaper. It performs as good as normal papers and can be printed using vegetable oil ink.
Vegetable Oil-Based Ink is a sustainable less harmful substitute for petroleum-based ink. There are various types of vegetable oil inks such as soybean oil, Karanja oil, and rice barn il. They are the best commonly used ones based on printing quality, sustainability, and cost-efficiency.
https://www.greenamerica.org/save-trees/why-recycled-paper
48
Rice Bran Oil Ink The most sustainable ink yet where it is made from rice bran waste, and it is highquality printing with less energy used. https://www.brightsea.co.uk/what-vegetable-based-inks-blog/
BINDING Sewn bindings like Coptic and Japanese bindings would create an interesting texture for the brand. Both bindings sew pages together in sections but with different techniques. https://www.studentbookbinding.co.uk/blog/types-of-binding
PAPER WEIGHT 130 GSM - 170 GSM for promotional posters. https://www.printerland.co.uk/blog/printer-buying-guide/in20%-depth-guide-to-printerpaper/
PRINTING TYPE Debossing & Embossing Give a slight engraving effect to the letter on paper.It is used to add visual texture. https://www.printingforless.com/What-is-Embossing-or-Debossing.html
49