Booting up Women in Beer by Ioni

BOOTED AND BACK TO WORK

THE DRINKS ASSOCIATION’S INTERNATIONAL WOMEN’S DAY EVENT SPECIAL GUEST AND PANELLIST, JAYNE LEWIS IS A ‘WOMEN IN THE WORKFORCE’ CHAMPION. TWO BIRDS BREWING, THE BUSINESS SHE CO-FOUNDED WITH DANIELLE ALLEN STRUCK A DEAL TO COMMEMORATE INTERNATIONAL WOMEN’S DAY WITH LIQUOR RETAIL HEAVYWEIGHT, DAN MURPHY’S TO GET UNDERPRIVILEGED WOMEN BOOTED AND BACK IN THE WORKFORCE AND TO #BREAKTHEBIAS. Words By Ioni Doherty

All profits from Two Birds Summer Ale sales sold in Dan Murphy’s stores from 24 February – 9 March, went toward GIVIT, a not-for-profit donation platform that works with more than 4,300 support organisations around Australia.

Giving women in need a literal foot in the door, monies raised will go to women who can’t afford their own boots but are working in or seeking employment in industries that require them as a safety standard.

Eleven years ago, Jayne Lewis and Danielle Allen established Two Birds, Australia’s first female-founded brewery. They are no strangers to the challenges women face entering what’s traditionally considered to be a man’s world.

As part of their celebration of IWD 2022, Jayne and Danielle were thrilled to get behind such an empowering initiative.

Two Birds co-founder and The Drinks Association’s International Women’s Day event special guest and panellist, Jayne Lewis said, “It really demonstrates the capacity craft beer has to lead the way for equality when it comes to supporting and championing the work of women.

“We love the fact that our Summer Ale can help a person on their pathway to employment and hopefully a career doing something that they believe in and aren’t afraid to embrace. It’s really important to us”.

Danielle Allen, fellow co-founder, said, “We were very pleased to be able to include a new element to our IWD campaign this year. Our amazing partners Dan’s already do such great work with GIVIT, and the opportunity to be involved with this foundation to make a real difference this IWD is truly humbling.”

Dan Murphy’s Store Manager and West Australian GIVIT Champion, Stacey Tamaki, said. “Dan Murphy’s is strongly committed to an inclusive workplace that embraces and promotes diversity, and International Women’s Day for us is a day to celebrate how far we have come while recognising we still have work to do.”

Dan Murphy’s customers can also drop into their local store to make a donation to GIVIT and this cause at any register.

Two Birds will also be releasing their fourth iteration of Warrior Woman, a beer specifically designed in celebration of IWD and the social, economic, cultural, and political achievements of women.

This year’s Warrior Woman, a Mango and Pineapple Hazy Pale will fly out to

over 150 venues and bottle shops across Australia, providing the opportunity for Australians to raise a glass to the warrior women in their life and keep the conversations going to #BreakTheBias; which is this year’s global theme.

“We love the fact that our Summer Ale can help a person on their pathway to employment and hopefully a career doing something that they believe in and aren’t afraid to embrace. It’s really important to us.”