Entrepreneurship Immersion Week 2014 Immerse! Imagine! Implement! Sunday, August 3th – Friday, August 8th Honors Residence Hall University of Akron Featuring: EIW Alumni Night with The Akron Global Business Accelerator Tuesday, August 5th at 6:00 PM University of Akron’s Student Union
2014 Entrepreneurship Immersion Week Immerse! Imagine! Implement!
Welcome to EIW 2014! The Entrepreneurship Education Consortium welcomes you to the 8th annual Entrepreneurship Immersion Week, with a special welcome to students from our newest member school - Lorain County Community College. Each summer we bring together colleges and universities from across the region for an exciting week of “learning and living” hosted by one of the Consortium members. This year we are pleased that The University of Akron is the event host. EIW is an intensive one-week, academic immersion experience for undergraduates from all disciplines to learn the basic skills needed to help them develop new business concepts and participate in a business concept competition. While it is easy to center attention on the final competition, we hope that the learning opportunity, individual experience and team activity associated with EIW becomes one of the most unforgettable experiential activities each student has during their college years. This year we are again featuring our “Annual EIW Alumni Night” on Tuesday August 5th with the Akron Global Business Accelerator (will be held in the Student Union on campus– look inside this program guide or contact us for more details. EIW was conceived as an educational venue to explore common goals among organizations seeking to foster entrepreneurial thinking: 1. Capture the diversity and depth of entrepreneurial spirit in Ohio; 2. Debunk entrepreneurial myths -- the basic skills that can be acquired; and 3. Foster collaborative activity between students from different institutions. EIW can be viewed as a virtual “Entrepreneurship Center of Excellence,” with the mission to explore and develop more complete insights and understanding of ways to foster entrepreneurship activity in Ohio. Our USASBE 2010 Innovative Pedagogy Award was an exciting validation of the value our programs provide for students. Our sincere thanks go to the speakers for sharing their time, knowledge, and experiences. We also are grateful for the support of the Burton D. Morgan Foundation without whom this wonderful week would not be possible -- please stop and say “thank you” to Foundation members when you see them! The Organizing Committee: Phillip Bessler Robert Chalfant Mark Dobeck Jeff Eakin Mark Hauserman Lee Kolczun
Julie Messing Kay Molkentin Bob Sopko Matthew Stinson Read Wakefield Jackie Schmidt
Contact us at: http://www.ImmersionWeek.org
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2014 Entrepreneurship Immersion Week
EEC Mission, Events & Key Sponsor
Mission The purpose of the Entrepreneurship Educational Consortium, Inc. (EEC) is to provide practical "experiential" and theoretical education to students in Northeast Ohio to prepare them to become entrepreneurs or intrapreneurs, creating new ventures and jobs, and building wealth for the region. The EEC was founded to promote both the concept and the reality of entrepreneurship among college students of all disciplines. Beyond imparting the necessary classroom fundamentals, EEC encourages student exploration of new business concepts. Where feasible, the EEC facilitates fully developed business planning up to the interface for project funding, which leads to actual startup of new enterprises. Events EEC sponsors two key events each year: ď ś Entrepreneurship Immersion Week (EIW) is an intensive one-week, academic immersion experience held each August for undergraduates from all disciplines to learn the basic skills needed to help them develop new business concepts and participate in a business concept competition. Teams from NEO colleges and universities come together for an unforgettable educational experience. ď ś Every spring the EEC sponsors ideaLabs, a regional competition to foster student awareness and interest in business formation, as well as share innovative business ideas with other. Students compete for their school's three business concepts awards, with the top team advancing to the regional EEC ideaLabs competition. The Burton D. Morgan Foundation has been a key supporter of the EEC since its inception and we are pleased to share some background and their mission with you: The Burton D. Morgan Foundation is a private foundation established in 1967, whose mission is to strengthen the free enterprise system by investing in organizations and institutions that foster the entrepreneurial spirit. To advance the mission, the Foundation supports entrepreneurship and entrepreneurship education programs and initiatives at the youth, collegiate, and adult levels. A legacy of founder and entrepreneur Burton D. Morgan (1916-2003), the Foundation leverages its grant and staff resources to connect the people, ideas, organizations, and opportunities that comprise the vibrant and growing entrepreneurial ecosystem in Northeast Ohio. For more information, please visit www.bdmorganfdn.org. The EEC is grateful for the support and leadership provided by the Foundation.
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2014 Entrepreneurship Immersion Week EEC Directors & EIW Faculty
If you have any questions, need help, or have any concerns please feel free to contact any of the Board Members listed below! Cell phone numbers are listed for your convenience. Robert Chalfant, EIW Host Director, Fitzgerald Institute for Entrepreneurial Studies University of Akron +1.216.421.0863
Bob Sopko Director, Blackstone Launch Pad Case Western Reserve University +1.216.832.2781
Phillip S. Bessler Associate Professor Business Clinic Director Baldwin Wallace University +1.216.469.0847
Matt Stinson Director of Advancement University of Mount Union +1.330.354.1889
Mark Dobeck Professor, Management The Monte Ahuja College of Business Cleveland State University +1.440.452.7140
Read F. Wakefield Director, Burton D. Morgan Center for Entrepreneurial Studies Ashland University +1.440.823.8574
Jeff Eakin Entrepreneur-in-Residence College of Business Lake Erie College +1. 440.463.2052
Mike Kachilla Director, Entrepreneurial Studies University of Mount Union +1.740.680.6720
Mark K. Hauserman Director, Muldoon Center for Entrepreneurship John Carroll University +1.216.276.0239
David Kukurza Assistant Professor & Academic Program Director, Integrated Entrepreneurship Hiram College +1.330.592.2999
Lee S. Kolczun Director, Blackstone Launch Pad Lorain County Community College + 1.216.496.7838
Mike Nock Director, Blackstone LaunchPad Baldwin Wallace University +1.440.552.4868
Julie Messing Director, Center for Entrepreneurship & Business Innovation Kent State University +1.440.567.1105
Jackie Schmidt Interim Director, Entrepreneurship Minor John Carroll University +1. 216.440.3265
Kay Molkentin Director, Center for Integrated Entrepreneurship Hiram College +1.440.503.7375
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2014 Entrepreneurship Immersion Week All the places to know this week 1. 2. 3. 4. 5. 6. 7. 8.
Honors Residence Hall – Where you will check-in, sleep, snack, ideate, and socialize. North Campus Parking Deck (Lot 26)– Where you can park your car for the week, free of charge. Robertson Dining Hall – Where we will eat breakfast and Thursday’s grab-n-go evening meal. The College of Arts & Sciences Building (CAS 107) – Where class will meet throughout the day. Student Union Ballroom– Location for lunches, dinners and the Alumni Night. Quaker Square – Sunday evening’s Welcome Dinner and Opening Lecture (135 S. Broadway, 44325). Rubber Ducks Stadium – Location of Wednesday night’s causal event (300 S. Main Street, 44308). Infocision Stadium (Club Level) – Location of Friday’s Competition and Awards Luncheon (375 E. Exchange St., 44304)
Important Notes: 1. During “Check-in” please be sure to complete the Event Participation Release and W-9 IRS forms 2. The pre-program survey is critical to complete at https://hiram.wufoo.com/forms/eiw2014-presurvey/. 3. Please be prompt for all activities! 4. EEC faculty members are here to help ALL of you; be sure to engage ALL faculty in your project over the course of the week. Resident EEC faculty are also members of the Board and their contact information is provided on the inside back cover of this program guide. Page 4
2014 Entrepreneurship Immersion Week More places to know
From entrepreneur, teacher and mentor Steve Blank, in his book The Start-Up Owner’s Manual,
“Products developed by founders who get out in front of customers early and often, win!” Maybe you and your team are having a brain jam and just can’t think of any new, different, innovative idea for the idea competition. Or maybe you have a couple of ideas, but you need some potential customer feedback to help you which one to go with. So get the heck outside! Here is a list of places where your future customers might be hangin’ in the Akron area. Highland Square – 3 miles (Chipotle, Wally Waffle, Library, variety of small shops, coffee, pizza, etc.) • Address: 800 block of W Market St, Akron, OH 44303 Fairlawn Town Center – 6 miles (Target, Panera, Giant Eagle, Marcs, etc.) • Address: 2775 W Market St, Akron, OH 44333 Summit Mall – 7 miles – M-F, 10am-9pm • Address: 3265 W Market St, Fairlawn, OH 44333 • Market Street is just to the North of the campus. (East & West Market is one continuous road that is divided into east and west by Main Street which is right downtown. If you continue past Summit Mall on Market Street you will find most restaurant and retail chains. All of these are about 7-8 miles from campus. Plug addresses into a GPS. • Walmart Address: 3750 W Market St, Fairlawn, OH 44333 • Regal Theatre Address: 4020 Medina Rd, Akron, OH 44333 • Staples Address: 4014 Medina Rd, Akron, OH 44333 • Home Depot Address: 4066 Medina Rd, Fairlawn, OH 44333 • Barnes and Noble Address: 4015 Medina Rd, Akron, OH 44333 • Office Max Address: 37 N Cleveland Massillon Rd, Akron, OH 44333 • Lowes Address: 186 N Cleveland Massillon Rd, Akron, OH 44333 Arlington Ridge Marketplace – 7 miles (Target, Panera, Lots of shops and restaurants located on Arlington road including Walmart, Kohl’s, Fridays, Starbuck’s etc.) • Address: 800 block of Arlington Ridge Rd, Akron, OH 44319 • 77S to Arlington Road (Exit 120 - turn right on Arlington) – Marketplace is on the right Exercise Burns Calories and Helps Generate Ideas! For more than a decade, neuroscientists and physiologists have been gathering evidence of the beneficial relationship between exercise and brainpower. The research is compelling. Regular, sweaty exercise helps us think better by stimulating new brain cell growth, increasing connections between cells, and improving attention. The UA Student Rec Center is available to EIW students and faculty to use the facility. Cost is $20 for the week. Anyone that wants to use the rec center will need to fill out a waiver and pay on their first visit. Go to https://www.uakron.edu/srws/general-information/building-hours.dot for more info.
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2014 Entrepreneurship Immersion Week Excellence in Entrepreneurship Education
The Entrepreneurship Education Consortium, Inc. has been recognized for Excellence in Entrepreneurship Education for its Entrepreneurship Immersion Week by the United States Association for Small Business and Entrepreneurship 2010 Winner of the Innovative Pedagogy for Entrepreneurship Education
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2014 Entrepreneurship Immersion Week Week at-a-glance
This “week-at-a-glance” is just an overview of the detailed agendas provided on the pages that follow Sunday 8/3 12:30pm-2:30pm Check-In & Pre-Survey 3:15 pm Ice-Breaker - Jolly Rancher Questions, UA Scavenger Hunt, Identity Test 5:30 pm Welcome Dinner & Lecture 1 – Innovation, Creativity & Brainstorming – René Polin Monday 8/4
Honors Dorm Lobby Dorm Common Room Quaker Square
*See daily detailed agenda for breakfast & dinner times and locations
9:00 am
Welcoming Remarks – Dr. Scott Scarborough, President, University of Akron
CAS 107
9:15 am
Lecture 2 -- The Business Model Canvas – Michael Kachilla
CAS 107
10:30 am Lecture 3 – Opportunity Recognition & Analysis – Julie Messing Noon
Luncheon – Milan Patel, Classiq Design
CAS 107 Student Union Ballroom
1:30 pm Lecture 4 – Market Feasibility Analysis – Jennifer Wiggins Johnson
CAS 107
3:30 pm Lecture 5 – Developing an Entrepreneurial Marketing Plan – Wiggins cont’d.
CAS 107
Tuesday 8/5 9:00 am
*See daily detailed agenda for breakfast & dinner times and locations
Lecture 6 – Networking & Entrepreneurial Resources – Phil Bessler
10:30 am Lecture 7 – Personal & Professional Development – Donald Wayne McLeod Noon
Luncheon – Nichelle McCall, BOLD Guidance
CAS 107 CAS 107 Student Union Ballroom
1:30 pm Lecture 8– Organizational Legal Issues – Matthew Dooley
CAS 107
2:30 pm Lecture 8.5 – Protecting Intellectual Property – Sal Sidoti
CAS 107
3:30 pm Lecture 9 – Start-up Financials – Read Wakefield√ 6:00 pm Alumni Night w/ Akron Global Business Accelerator – Anthony Margida Wednesday 8/6 9:00 am
*See daily detailed agenda for breakfast & dinner times and locations
Lecture 10 – Leadership & Building Your Team – Katherine Miracle
10:30 am Lecture 11 – Ethical Dilemmas – Denise Easterling Noon
Luncheon – Incubators Panel – Flashstarts, Bizdom, SLH, BGV
1:45 pm Teamwork Time 3:45 pm Flash reports by each team 6:00 pm Akron Rubber Ducks Baseball & Barbecue Dinner at the Park Thursday 8/7 9:00 am
Lecture 12 – Funding a Start-Up Venture –Bob Cohen Lunch -- Startup and Seed Financing Panel – Cathy Belk Moderator
2:00 – 7:00 pm Team Time & Dinner at Robertson Dinning Hall 7:00 pm Presentation rehearsal Friday 8/8
CAS 107 CAS 107 Student Union Ballroom Honors Dorm Honors Complex 92 Rubber Ducks Stadium
*See daily detailed agenda for breakfast & dinner times and locations
10:30 am Lecture 13 – Bringing it all Together – Dana Kachurchak Noon
CAS 107 Student Union Ballroom
CAS 107 CAS 107 Student Union Ballroom Honors Dorm
CAS 107
*See daily detailed agenda for breakfast time and location
9:00 am Noon
Competition: Infocision Club Level
Infocision Stadium
Awards Luncheon w/ Courtney Gras & Tom Vo, Design Flux Technologies
Infocision Stadium Page 7
2014 Entrepreneurship Immersion Week Sunday 3 August 2014
Robert (Bob) Chalfant Director, Fitzgerald Institute for Entrepreneurial Studies, University of Akron Vice-President, EEC & EIW Host
Robert (Bob) Chalfant is an Akron native and Northeast Ohio boomerang, returning from Southern California in 2004 to start a sensor company in Cleveland. He has a deep technical background with 25 years experience in communications systems and consumer products including cable television, fiber optic transmission systems, digital video compression, satellite communications, crypto systems, automobile computer systems and baseball bats. His own investment in his sensor company was supplemented by funds from JumpStart, ShoreBank Enterprise Group and over 25 individuals. He has extensive international business experience. AS Director of the Fitzgerald Institute of for Entrepreneurial Studies, Bob courses in entrepreneurship and management to undergrads and graduate students, and co-curricular activities. He also volunteers his time to coach entrepreneurship at K-12 levels in Cleveland Public Schools and a local parochial school. René Polin President & Founder, Balance Prior to founding Balance in 2004, industrial designer René Polin led a successful multidisciplinary product development team at another leading design firm. Responsible for new business development, project management, and hands-on industrial design work; René discovered the way to perfectly-balanced innovation. His experience creating products for start-up companies with yet another firm gave René the insight needed to understand the impact of design on business. His widely-varied client experience includes Diebold, FisherPrice, and Discover Financial Services among others. René's portfolio includes hundreds of successfully-marketed products as well as multiple utility and design patents. René holds a BFA in Industrial Design from The Cleveland Institute of Art. Balance assists clients in understanding and identifying opportunities that leverage their brand equities; helping them expand into new markets, develop line extensions, and innovate new products ahead of the competition.
Anthony DeMore, Vice President, Balance
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Mike Tracz, Design Principal, Balance
2014 Entrepreneurship Immersion Week Sunday 3 August 2014
Day 1 – Arrivals, Welcome & Getting to Know Everyone! Times 12:30pm - 2:30pm
Topic
Check-in
Honors Dorm Lobby (E. Buchtel Ave. & S. College St.) Park in North Campus Parking Deck (Lot 26) Pick up your ID and EIW materials Settle into your Dorm Room 12:30pm - 2:45pm
Pre-Program Survey
Internet survey: https://hiram.wufoo.com/forms/eiw2014-presurvey/ (Please use your laptop. You will find info on how to access the UA internet in your notebook.) 2:45pm - 3:00pm
Letter Box Icebreaker
Honors Residence Hall, Common Room
Welcome Dinner & Lecture 1
Innovation, Creativity & Brainstorming Session Rene Polin, President & Founder, Balance 9:30pm - late
Honors Residence Hall
Honors Residence Hall, Common Room
Jolly Ranchers Questions, UA Scavenger Hunt & Identity Test
5:30 pm - 9:30pm
Honors Residence Hall
Introductions and Instructions
Gather in the Honors Dorm Common Room
3:15 pm - 5:15pm
Venue
More Team Brainstorming Time
UA Campus, end at Quaker Square Quaker Square 135 S. Broadway, 44325 Honors Residence Hall Rooms as Assigned
Location of Quaker Square
Quaker Square 135 South Broadway Akron, OH 44325
Honors Residence Hall 186 South College Street Akron, OH, 44325
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2014 Entrepreneurship Immersion Week
Monday 4 August 2014
Dr. Scott Scarborough President 2014 - Present, University of Akron
Before becoming the University’s 16th president on July 1, 2014, Scarborough was Provost and Executive Vice President for Academic Affairs, serving as the chief academic officer and operating officer at the University of Toledo. Scarborough describes his personal strengths in “areas of strategic management, financial management, team-building, and friend-raising” and is most proud of his “work to elevate the quality, distinctiveness and economic sustainability of all aspects of a university’s tripartite mission: teaching and learning, research and discovery, and service and engagement.” He has his Ph.D. in Strategic Management and an MBA and BBA in Accounting.
Mike Kachilla Asst. Prof. & Dir., Entrepreneurial Studies Program, University of Mt. Union
Professor Kachilla teaches general business, management, and professional development courses along with a course in finance, marketing and management for entrepreneurs. Additionally, he oversees all academic internship within the EABA. He serves as a director on the Technology Accelerator Alliance Board of Directors. He has extensive experience in the non-profit area having worked full-time with two different organizations. Finally, he presents regionally on workforce development topics that focus on the working with the millennial generation.
Julie Messing Executive Director for Entrepreneurship Initiatives, Kent State University.
Julie led the development of the Blackstone LaunchPad program at KSU and continues to lead this universitywide program that serves students, faculty, staff and alumni from all disciplines. She works closely with the business community to bring opportunities to university students as well as support entrepreneurial development in Northeast Ohio. She joined KSU in 2004 to design, develop and lead The Center for Entrepreneurship and Business Innovation in the College of Business, and is one of the founders of the EEC. She is also President of her own consulting organization, Transitions Advisory Group, Inc.
Milan Patel Owner, Classiq Design
Milan took an interest in business after taking the Intro to Entrepreneurship course at the University of Akron in the Spring of 2012. It was during that course he started Classiq Apparel with a couple of friends. His Entrepreneurship instructor continued to mentor him through the evolution of the company to the point that profits from Classiq Designs (the company’s new name) will fund his studies and expenses at UNC, where he will begin his studies for a Masters in Healthcare Administration this fall of 2014.
Jennifer Wiggins Johnson Associate Professor, Department Entrepreneurship, Kent State University
Dr. Jennifer Wiggins Johnson is an Associate Professor of Marketing at Kent State University. Her academic research examines the intersection of marketing, psychology, and sociology. She has published research articles and presented at various conferences regarding consumers' response to touch, consumer helping behavior, and consumer reaction to communal relationships with firms.
Kevin Wang & Eric Vennaro Co-Founders, Mango
Kevin is a second time Ed-tech entrepreneur and previous Buy Side Analyst at a Private Equity firm. Kevin finds meaning in bringing concepts and ideas to life. He is a student at Case Western Reserve University, majoring in Accounting, and was a participant of EIW2013. Eric is a 2nd Lieutenant in the Army National Reserves and is a seasoned Ruby on Rails developer. Eric recently graduated from Case Western Reserve University where he was able to hone his Software Design skills. Mango is a Flashstarts accelerator company.
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2014 Entrepreneurship Immersion Week Monday 4 August 2014
Day 2 - Session Agenda and Speakers Times 7:30 am - 8:45 am
Topic
Breakfast
Venue Robertson Dining Hall
Robertson Dining Hall (next to the Honors Dorm)
8:30 am - 9:00 am 9:00 am - 9:15 am
9:15 am - 10:15 am
Arrive College of Arts & Sciences Building (across from Honors Dorm on other side of S. College Street)
CAS 107
Welcoming Remarks
CAS 107
The Business Model Canvas
CAS107 Lecture 2
Dr. Scott Scarborough, President, University of Akron Introduced by Bob Chalfant
Michael Kachilla, University of Mount Union Introduced by Bob Chalfant 10:15 am - 10:30 am 10:30 am - 11:45 am
Break
Opportunity Analysis
Julie Messing, Kent State University Introduced by Kay Molkentin 12:00 pm - 1:15 pm
Lunch & Speaker - “Classiq Design”
CAS 134 CAS107 Lecture 3 Student Union Ballroom
Milan Patel Introduced by Bob Chalfant 1:30 pm – 3:00 pm
Market Feasibility Analysis
CAS107 Lecture 4
3:00 pm – 3:15 pm
Break
CAS 134
3:30 pm – 5:00 pm
Developing an Entrepreneurial Marketing Plan
CAS107 Lecture 5
Jen Wiggins Johnson, Kent State University Introduced by Julie Messing
Jen Wiggins Johnson, Kent State University 5:30 pm – 6:45 pm
Dinner & Speaker - “Mango”
Student Union Ballroom
Kevin Wang & Eric Vennaro Introduced by Bob Sopko 6:45 pm – 8:45 pm
Game Room open, Bowling & Pool Tables Team meetings and breakout sessions Individual team sessions and coaching
8:45 pm – Late
Team meetings and breakout sessions Individual team sessions and coaching
Student Union Bottom Floor Honors Residence Hall Rooms as Assigned
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2014 Entrepreneurship Immersion Week Tuesday 5 August 2014
Phil Bessler Associate Professor and Business Clinic Director, Baldwin Wallace University
Professor Bessler is responsible for both teaching and program development in the area of entrepreneurship and new small business development. He has established The Business Clinic for entrepreneurs, small business owners and not-for-profits. Since its inception in 2003 the Business Plan Clinic has grown by serving hundreds of for profit and not for profit organizations. Phil also serves as the Sam Walton Fellow for students in ENACTUS.
Donald Wayne McLeod Founder, PERCETIONOLOGY, LLC
Donald Wayne created PERCEPTOLOGY to enlighten you, your company, your employees, your organization as to how you are truly being perceived. Thinking you are friendly and being perceived as friendly are two VERY different things. Thinking you are professional and being perceived as a professional are also two VERY different things and these perceptions tremendously impact your career opportunities, your company’s growth and your all-important networking capability.
Nichelle McCall CEO and Founder, BOLD Guidance
As CEO and Founder of BOLD Guidance, Nichelle created a software platform that simplifies the process of applying to college by using technology and automation to empower students, parents and counselors to view progress. BOLD Guidance was an award winner at the 2013 Digital Undivided FOCUS 100 technology conference in NY, and recently selected as a finalist in COSE’s 2013 Business Pitch Competition and the 2013 National Mobile Competition. She earned a MPA from City University of New York, Baruch and a BA from Baldwin Wallace College.
Matthew Dooley Partner at Stumphauzer, O’Toole, McLaughlin & Loughman, Co., LPA
Matt concentrates his practice on litigation matters stemming from business, consumer, health care, environmental, and governmental controversies. Matt is an active member of the Ohio State Bar Association, the Federal Bar Association, and the Lorain County Bar Association. He is also an active member of the Aircraft Owners and Pilots Association.
Salvatore A. Sidoti Principal, Curatolo Sidoti Co. LPA
Sal is a principal of Curatolo Sidoti Co. LPA and has experience in all phases of intellectual property law. His practice involves client counseling, patent and trademark procurement, trade secret and dispute resolution. He has experience in the chemical, biochemical, materials science, and polymer arts. He also has substantial before the Trademark Trial and Appeal Board. Sal is a ’93 graduate of Hiram College.
Read F. Wakefield Director, Burton D. Morgan Center for Entrepreneurial Studies, Ashland University
Prior to his director role, Wakefield established and owned a mergers/acquisitions and strategic planning consulting firm serving manufacturing, distribution and service companies. His industry experience includes product management and marketing, business development, finance, and strategic business unit start up.
Anthony Margida, CEO, Akron Global Business Accelerator
Dr. Anthony Margida has 28 years of experience in developing and commercializing new technologies, working with new companies in specialty chemical, advanced material, IT, and medical device industries. Prior to becoming CEO, he served as Director of Entrepreneurial Services for AGBA ad had related roles since 2017.
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2014 Entrepreneurship Immersion Week Tuesday 5 August 2014
Day 3 - Session Agenda and Speakers Times 7:30 am - 8:45 am
Topic
Breakfast
Venue Robertson Dining Hall
Robertson Dining Hall (next to the Honors Dorm)
8:30 am - 9:00 am
Arrive College of Arts & Sciences Building (across from Honors Dorm on other side of S. College Street)
9:00 pm - 10:15 am
Networking & Entrepreneurial Resources Phil Bessler, Baldwin Wallace University Introduced by Read Wakefield
10:15 am - 10:30 am 10:30 am - 11:45 am
CAS134
Break
Personal & Professional Development
Donald Wayne McLeod, PERCEPTIONOLOGY, LLC Introduced by Phil Bessler 12:00 pm - 1:15 pm
CAS107 Lecture 6
Lunch & Speaker - “BOLD Guidance”
CAS107 Lecture 7
Student Union Ballroom
Nichelle McCall Introduced by Bob Chalfant 1:30 pm – 2:15 pm
Organizational Legal Issues
Matthew Dooley Introduced by Lee Kolczun 2:30 pm – 3:15 pm
Protecting Intellectual Property Salvatore Sidoti, Curatolo Sidoti Introduced by Kay Molkentin
3:30 pm – 4:45 pm
Start-Up Financials
Read Wakefield, Ashland University Introduced by Julie Messing 6:00 pm – 9:00 pm
Annual EIW Alumni Night with Akron Global Business Accelerator
CAS107 Lecture 8
CAS107 Lecture 8.5 CAS107 Lecture 9
Student Union Ballroom
Entrepreneurs Panel Discussion, Anthony Margida, Moderator Welcome and Overview by BobChalfant
EIW Alumni Welcome!
All Alumni are invited to join us for this event as well as help with coaching, socializing, whatever!! 9:00 pm – 11:00 pm
Team meetings and breakout sessions Individual team sessions and coaching
Honors Residence Hall Rooms as Assigned
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2014 Entrepreneurship Immersion Week Wednesday 6 August 2014
Katherine Miracle Founder, Owner, Miracle Resources, LLC
Sund
Katherine Miracle started her career as an investigative newspaper reporter. Her writing skills led to public relations work for the MDA and then the March of Dimes, eventually becoming its Executive Director. As Executive Director she implemented a complete turnaround by recruiting and training a new board and an advisory board of top community leaders. Katherine left to create Miracle Resources, a consulting, training and educational resource for businesses and non-profits. Miracle Resources specializes on the areas of advertising/branding, public relations, marketing and revenue development.
12:30
Mond
Denise M. Easterling Center for Entrepreneurship & Business Innovation, Kent State University
Denise M. Easterling, CPA, has been an entrepreneur for 20 years and is currently entrepreneurship faculty at Kent State University. Denise has been the co-founder of five start-up companies, including her most recent start-up, LaunchInADay.com. Denise worked for seven years as a CPA, first for the Akron office of Ernst & Young, then for the Akron-based accounting firm Spector & Saulino. During her years as a public accountant, Denise specialized in audit, corporate taxation and business valuation.
Lunchtime Panelists
Réka Barabás
Tuesd
Ethan Cohen
Shannon Lyons
Charles Stack
Réka Barabas, Director, Bad Girl Ventures (BGV) Cleveland. Réka leads BGV's chapter in Northeast Ohio and is in charge of fundraising, relationship management, and operations. She is constantly building a support network for the entrepreneurs BGV works with, while also ensuring the quality of their education, and raising funds for the loan pool. Bad Girl Ventures is a microfinance organization that awards loans to female owned businesses and combines the funding with education.
Wedn
Shannon Lyons, Chief Business Development Officer/Partner Shannon has her hands in many LaunchHouse ‘cookie jars’ including: development of the LaunchHouse Accelerator Program, documentation of internal business processes, alignment of growth opportunities, consulting to entrepreneurs, grant writing and marketing. In 2007, she founded the organizational development consulting firm Innovatree, LLC. launHouse is a Clevelandbased business accelerator and collaborative, entrepreneurial co-working space. Ethan Cohen, Mentor-in-Residence, Bizdom Cleveland. In addition to his work as a Mentor-in-Residence, Ethan is helping to launch Bizdom’s $5.6 million pre-seed fund. He is also a Managing Director for Early Stage Partners, a venture capital firm. Until 2014, he was CEO of Easy2 Technologies, a leading provider of interactive merchandising solutions that was acquired by Answers Corporation. Ethan has served as a senior member of the executive team for a variety of healthcare and information technology businesses, and was a Senior Engagement Manager at McKinsey & Company. Bizdom is an entrepreneurship accelerator that provides seed funding and intense mentorship to entrepreneurs looking to launch and grow innovative, techbased startups in the downtown urban cores of Detroit and Cleveland. Charles Stack, Founder and CEO of FlashStarts As a serial entrepreneur, startup advisor and angel investor, Charles holds several patents and has founded and invested in many successful (and failed) ventures. Recognized as a “Top 10 E-Business Innovator” by InfoWorld Magazine, he created the framework of online retailing with his invention of the first online bookstore, Books.com. He pioneered the concept of web services with Flashline, acquired by Oracle in 2008. FlashStarts is an accelerator and consultancy for software startups.
Thurs
2:0
Friday
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2014 Entrepreneurship Immersion Week Wednesday 6 August 2014
Day 4 - Session Agenda and Speakers Times 7:30 am - 8:45 am
Topic
Breakfast
Venue Robertson Dining Hall
Robertson Dining Hall (next to the Honors Dorm)
8:30 am - 9:00 am 9:00 pm – 10:15 am
Arrive College of Arts & Sciences Building
Leadership & Building Your Team
Katherine Miracle, Miracle Resources, LLC Introduced by Bob Sopko 10:15 am - 10:30 am 10:30 am - 11:30 am
Break
Ethical Dilemmas
Denise Easterling, Kent State University Introduced by Mark Hauserman 12:00 pm - 1:30 pm
CAS 134 CAS 107 Lecture 11
Lunch & Panel – Incubators & Accelerators
Student Union Ballroom
Team Pictures
Student Union Ballroom
Bad Girl Ventures, Bizdom, FlashStarts, LaunchHouse Introduced by Bob Sopko 1:30 pm
CAS 107 Lecture 10
Wear your EEC polo shirts for pictures
1:45 pm – 3:30 pm
Team Time
3:45 pm – 5:30 pm
Flash Reports
Honors Residence Hall Rooms as Assigned Honors Complex 92
Individual team reports – see note below! All Board Members 6:00 pm
Akron Rubber Ducks Baseball & BBQ Dinner
Rubber Ducks Stadium (#7 on campus map)
Team work time
Honors Residence Hall Rooms as Assigned
Meet in Honors Residence Hall Lobby to head over as a group 7:30 pm – 11:00 pm
Individual team sessions and coaching
Flash Reports It is now the middle of the week and your team should be gaining a lot of momentum, but maybe you are still “a work in progress” … that’s OK! The Flash Report is a brief meeting with a subset of the resident faculty to see how things are going. Think of this as time to practice (or try out) your “elevator pitch.” The Flash Report will be approximately 10 minutes long and only your team will present in the room for this coaching session. Please be prompt, we have 11 teams to get through. Page 15
2014 Entrepreneurship Immersion Week Thursday 7 August 2014
Day 5 - Session Agenda and Speakers Bob Cohen CEO, Braintree Business Development Center
Bob Cohen has been at the Braintree Business Development Center in Mansfield since 2004. A full service regional incubation and entrepreneurial center that is part of Ohio’s Thomas Edison Technology Incubation Program, Braintree is also part of the JumpStart Entrepreneurial Network, is a MicroSoft BizSpark partner, and operates both the Appleseed Microfinance loan program and the Tech Sprout grant program. Bob previously served on the faculty of the Ohio State University, and as a regional director of an international development program. He is a Certified Business Advisor, and a Certified Global Business Professional. He is a member of the National Crowdfunding Association and,a founding board member of the Crowdfunding Professional Association.
Dana Kachurchak President, Presentation Dynamics, Inc.
Dana provides individual presentation coaching and conducts presentation preparation workshops and communication skills seminars for corporate executives and entrepreneurs. She assists her corporate clients in improving the effectiveness of their communications, and works with entrepreneurs and technology transfer agents in presenting their business case along with the merits of their ideas and/or technology. Dana has had a direct impact on over 300 entrepreneurs’ raising over $640 million. Her corporate clients include CBS in New York, The New York Times, General Electric Lighting, Johnson & Johnson, NASA, Nationwide Insurance, Fidelity Investments, and the Westfield Group.
Cathy Belk Chief Operating Officer, JumpStart, Inc.
Cathy manages JumpStart's engagement with the community through marketing, development, investor relations, strategy and outreach activities. She brings a wealth of experience in consumer and business marketing and business management to the JumpStart team. Cathy was a Keller Scholar and received an MBA with a focus in Marketing from Duke University in 1998. She earned a BA in Economics from Davidson College in 1990.
Are you using the Business Model Canvas? Remember…. • It is a process • Keep pivoting • Think holistically about the idea/business • Use it for a reality check
Team Practice Session Notes •
• Page 16
Team practice sessions are a unique opportunity to get feedback on the presentation of your idea, the flow of the presentation itself, a bit of coaching on aspects of the competition, etc., etc. It is not necessary to have the final presentation “ready to go” and many teams have found these evening team practice sessions quite useful. The practice session will be approximately 15 minutes long and only your team will present in the room for this coaching session.
2014 Entrepreneurship Immersion Week Thursday 7 August 2014
Day 5 - Session Agenda and Speakers Times 7:30 am - 8:45 am
Topic
Breakfast
Venue Robertson Dining Hall
Robertson Dining Hall (next to the Honors Dorm)
8:30 am - 9:00 am
Arrive College of Arts & Sciences Building
9:00 pm - 10:15 am
Funding a Start-Up Venture
Bob Cohen, Braintree Introduced by Bob Sopko 10:15 am - 10:30 am
Break
10:30 am - 11:45 am
Bringing it all together
Dana Kachurchak Introduced by Phil Bessler 12:00 pm - 2:00 pm
Lunch & Panel – Start-Up & Seed Financing Cathy Belk, Moderator Introduced by Kay Molkentin
2:00 pm – 7:00 pm
Team Work time
5:00 pm – 7:00 pm
Grab & Go Dinner
CAS 107 Lecture 12
CAS 134 CAS 107 Lecture 13
Student Union Ballroom Honors Residence Hall Rooms as Assigned Robertson Dining Hall
Night before the storm … we will have a buffet of pizza, salad and Make Your own Sundae in the lobby of East Hall. Come and help yourself. You can stay in the lobby and eat or retreat to your suites. It is up to you. 7:00 pm – 9:00 pm
Team practice presentations
Individual team sessions and coaching 8:30 pm – 11:00 pm
Team meetings and breakout sessions
Honors Residence Hall Rooms as Assigned East Hall Suites
Individual team sessions and coaching Friday, August 8th By 7:00AM
Upload Team Idea Competition Presentations
All presentations must be uploaded no later than 7:00AM on Friday, August 8th. One designee from the Team should upload at: https://hiram.wufoo.com/forms/eiw-2014-ideacompetition-presentations/ There will be no changes to presentations after the 7:00AM deadline.
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20142014 Entrepreneurship Immersion WeekWeek Entrepreneurship Immersion Friday 8 August 2014
EEC Mission, Events & Key Sponsor
Day 6- Mission Session Agenda The purpose of the Entrepreneurship Educational Consortium, Inc. (EEC) is to provide practical "experiential" and theoretical education to students in Northeast or intrapreneurs, Times Topic Ohio to prepare them to become entrepreneurs Venue creating new ventures and jobs, and building wealth for the region. The EEC was founded to promote both the 7:30 am - 8:45 am Robertson Dining Hall Breakfast concept and theRobertson reality ofDining entrepreneurship among college students of all disciplines. Beyond imparting the Hall necessary classroom EEC encourages student exploration of new business concepts. Where Specialfundamentals, Notes: feasible, the EEC facilitates fully developed business planning up to the interface for project funding, which leads Please check out of your room by 8:30 am Please make sure you set aside time to complete the postto actual startup ofnew enterprises. program survey – this is an important part of our quality assurance efforts!
Events https://hiram.wufoo.com/forms/eiw2014-postsurvey/ EEC sponsors two key events each year:
8:30 am - 9:00 am
Judges Briefing
Infocision Stadium Club Level
Entrepreneurship Immersion Week (EIW) is an intensive one-week, academic immersion Infocision Stadium experience held 9:00 pm – 11:30 am Competition Club to Level each August for undergraduates from all disciplines to learn the basic skills needed help them develop All Teams new businessExplanation concepts of and participateProcess in a business concept competition. Teams from NEO colleges and Competition & Introduction of Judges Kay Molkentin Hauserman educational experience. universities come togetherand for Mark an unforgettable Infocision Every spring the EECsurvey sponsors ideaLabs, a regional competition to foster studentStadium awareness and interest 11:30 am – Noon Post-program Club Level formation, https://hiram.wufoo.com/forms/eiw2014-postsurvey/ in business as well as share innovative business ideas with other. Students compete for their You MUST complete surveywith to receive stipend! school's three business concepts the awards, the topyour team advancing to the regional EEC ideaLabs
competition. Infocision Stadium Awards Luncheon Keynote: “Design Flux Club Level Technologies” The Burton D. Morgan Foundation has been a key supporter of the EEC since its inception and we are pleased to Courtney Gras & Tom Vo share some background and their mission with you:
12:00 pm - 1:45 pm
Introduced by Bob Chalfant
The Burton D. Morgan Foundation is a private foundation established in 1967, whose mission is to Presentation of Awards strengthen theMark freeHauserman enterprise(Emcee) system by investing in organizations and institutions that foster the entrepreneurial spirit. To advance the mission, the Foundation supports entrepreneurship and 2:00 pm entrepreneurship Adjourneducation programs and initiatives at the youth, collegiate, and adult levels. A rush off you have completed survey and then legacy ofDon’t founder anduntil entrepreneur Burton the D. post Morgan (1916-2003), the Foundation leverages its seen Readresources Wakefield!!! grant and staff to connect the people, ideas, organizations, and opportunities that compriseHave the a vibrant and growing entrepreneurial ecosystem in Northeast Ohio. For more safe ride home and tell your friends how much you information, please visit www.bdmorganfdn.org. learned! AwardsThe Luncheon Speakers EEC is grateful for the support and leadership provided by the Foundation. Courtney Gras, President and Co-Founder, Design Flux Technologies Tom Vo, Chief Technology Officer and Co-Founder, Design Flux Technologies
Design Flux Technologies is a student-founded startup that is developing the world’s first Intelligent Energy Exchange – a unified power management system that completely eliminates the need for traditional battery chargers, inverters and management systems. Gras and Vo founded DFT in 2011 as engineering students at the University of Akron after on-campus research identified an industry need for an all-in-one power management system. The company addresses important gaps in the energy-storage market and its innovative community partnerships have been fundamental to its early success. DFT has received a $10,000 prize from the Clean Energy Challenge and funding from the Innovation Fund and the Ohio Third Frontier Technology Validation and Startup Fund.
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2014 Entrepreneurship Immersion Week August 2014
Business Concept Guidelines In the course of the week each team is to develop a Business Concept for competitive presentation on Friday morning. A Business Concept in this sense is a thought out idea, reflecting student creativity and appropriate ideas gleaned from the week’s presentations, limited research, team working sessions and, finally, contact with entrepreneurs. It is not a Business Plan with full Pro-Formas, detailed Market Research, etc. However, it should be a credible idea for a new business where your team has applied the entrepreneurial process that has been covered in the week’s lectures. NOTE: Business ideas must be original and cannot be something that a student has developed prior to Immersion Week and/or already used in a classroom presentation, competition or similar activity for evaluation or feedback. The guidelines for the Business Concept competition are: 1.
What is your product or service being offered? Be specific, give a detailed description. Give your product or business a name. What are the features and benefits of the product or service? What value are the customers receiving from your product or service? How is the product or service differentiated from others on the market? Why is it different and what makes it special?
2.
What is the value proposition? What problem or need does your product/service fulfill?
3.
Who is the customer? Who is your perfect customer? Will you be selling to an intermediary or to the end user? How will you find them? What is the demand for your product or service? Are there enough of them to support your sales projections?
4.
What are the demographics, trends, patterns of change of the industry? What are typical profit margins in the industry? Are there any barriers to entry? If so, what are they? How will you overcome them? Who are the competitors? Who, What, Where is your competition? Do you have a niche? Do you have some kind of business advantage over your competitors?
5.
How will you get your product or service to your customer? Describe the product or service value chain (distribution system). What marketing tactics will you use? What are you going to charge for it? How much will it cost to produce your product or service? Do you know what the competition charges? How will the entry of your product into the market effect the price?
6.
What about intellectual property? Patents, Trademarks, Copyrights and Trade Secrets? Has someone already developed a similar product or idea? Can you improve on what already exists to differentiate and can advantage?
7.
Tell us about the skills and expertise your team members bring to the business. What are the team’s skills/expertise gaps and how will you fill them? Are there any key partnerships needed/ available?
8.
What are your start-up capital requirements? What start-up resources do you need? Be specific; give the details of machinery needed, the materials needed, systems needed, etc. What is the plan? How much inventory will you need to carry?
9.
What are your estimated operating expenses, revenues, and net profit in the first three years of operation? How will you make money? What is the revenue stream(s)? When is your projected break-even point?
10. List any other information that the judges should know for picking your project as a winner.
Competition Presentation Guidelines We will adhere to a tight timeframe: 8 minutes for presentations, and 4 minutes for Q&A. There will be 3 minutes transition breaks between presentations. There will be a timekeeper in the room who will let the presenters know when they have 5 minutes, 2 minutes and 30 seconds remaining. The presenters will be stopped at 8 minutes. The Q&A section will also be limited to 4 minutes per group. The timekeeper will give a 1 minute warning. Each team will determine which teammate(s) speak during the presentation. The judges will be provided with a rubric to be used as a guideline. However, they can add in their own criteria as they see fit. The decision of the business concept competition judges is final. Page 19
2014 Entrepreneurship Immersion Week Important Information
The University of Akron Police Department Campus law enforcement is primarily the responsibility of The University of Akron Police Department (UAPD.) UAPD's full-time police officers are designated by statute as the law enforcement officers for the university and are commissioned by the State of Ohio with full law enforcement authority. UAPD is staffed 24 hours every day of the year, to receive reports and investigate crimes. - Emergency telephone service, 9-1-1, is available from all campus phones and over 250 direct emergency phones located throughout campus. - Walk-in service is available every hour of every day at 146 Hill Street - Non-emergency phone contact is also always available by calling 330.972.2911. - Specific questions may also be directed to UAPD at pcallah@uakron.edu. Security & Fire Safety Information In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, The University of Akron annually publishes its Annual Safety Report containing statistics of specified crimes, arrests and disciplinary referrals. The report also includes statements of policy and procedure pertaining to campus security and sexual offenses. This report can be accessed at: http://www.uakron.edu/safety/annual-safety-report/. Additional safety information is available at: http://www.uakron.edu/safety. Residence Hall Security Access to the University's residence halls is restricted to student occupants, escorted guests and authorized University personnel. Unescorted persons are prohibited in the residence halls. While all residence halls have 24hour visitation, buildings remain locked at all times and require a University -issued identification for access. Sexual Misconduct and Sexual Harassment The University of Akron is a community dependent upon trust and respect among its constituent members. The University is committed to maintaining a healthy and safe learning, living, and working environment and an environment that promotes responsibility and respect in matters of sexual conduct. Sex-based offenses are a violation of trust and respect, are prohibited and will not be tolerated. This applies to academic, educational, cocurricular, athletic, study abroad, residential and off-campus conduct, and other University programs. Sex-based offenses include: criminal offenses, such as rape and sexual assault, domestic and dating violence; and stalking; violations of the University’s Code of Student Conduct (http://www.uakron.edu/ogc/UniversityRules/pdf/4101.pdf) and violations of the University’s Sexual Harassment Policy http://www.uakron.edu/ogc/UniversityRules/pdf/11-13.pdf.
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Important Phone Numbers In case of Emergency Dial 911 University of Akron Police +1.330-972-2911 24 hour security escort service as well as vehicle lock-out service & battery jumps. https://www.uakron.edu/safety/police/ University of Akron Liaison for EIW Bob Chalfant +1.216.421.0863 (cell)
Watch our website www.ImmersionWeek.org for future program details! ideaLabs Regional Competition hosted by Lorain County Community College March 31, 2015
Entrepreneurship Immersion Week 2015 hosted by Lake Erie College August 2-7, 2015
Entrepreneurship Education Consortium, Inc. www.ImmersionWeek.org EIN 51-0625578 - a tax exempt entity under section 501(c)(3) of the IRS Code