Make a difference to Aussie kids Sponsorship Kit
With the support of the NSW Department of Education and Communities and businesses around the country, 1000 Jobs in 1000 Hours is the highly-anticipated campaign leading the charge to promote awesome work experiences for Aussie kids in Australia
The Goal: Find 1000 employers countrywide prepared to offer 1000 kids a two-week work opportunity to take place sometime before the end of 2012 — within 1000 hours
“I am 100% committed to assisting the next generation with preparing them for the workforce. As someone who only passed Lunch time at school, I needed all the help I could get but had to work it out myself. That is why I have chosen to support 1000 jobs. If more employers saw the potential influence they also had on the next generation of employees, what a great country we will have. Instead of complaining about the next generation, letʼs take a role in shaping them!” Justin Herald, “1000 Jobs in 1000 Hours” Spokesperson
Supported by:
Major Sponsor Advertising Participation Marketing Value: $460,000 • Metro Back — 4 weeks, 400 Panels Nationally, $220,900 (Buses terminating in CBD & Greater City)
• Transit — 10 Panels in Sydney + 10 Panels in Melbourne, $86,000 • MX Magazine, 6 x National Quarter Page Strips in Syd, Melb & Bris, $63,999 (Combined Daily Reach: 757,000. Primary Reader aged 18-39.)
• Online — Targeted National Exposure Media Value: (Calculated assuming a minimum of 30 second spots and 10% pickup) • Segments on Today & Sunrise — $48,000 each • TodayTonight/ACA — $140,000 • Segments on Alan Jones & Ray Hadlee — Sydney $3,200; National $8000 • Local Newspapers — $300 per module, 16 modules to a page (per paper) •
Branding • Your Logo on Home Page (above the fold) and across all pages of 1000Jobs.com.au with hyperlink of your choice
• Your Logo used on all print and outdoor advertising (a combination of out-of-home, transit, press and online)
• Branding and logos on all printed materials including brochures, postcards, media releases and all materials distributed to schools, communities and businesses nationwide. • Product placement where possible. • Mentions of company name in radio and TV promotion wherever possible. • Branding, logos and web links on all eMarketing materials distributed by HireMeUp during the campaign. • Branding, logos, web links and promotional content promoted through HireMeUp and 1000 Jobs social media platforms with direct.
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Other Benefits • Access to the 1000 Jobs database for exclusive direct promotion of your products/ services for run of and after (to Dec 2012) 1000 Jobs campaign. • Cross promotion of your products/services to other sponsors and supporters through regular eUpdates for the run of the campaign. • Direct Promotion to Employers/Job seekers through 1000Jobs eUpdates. • Invitation to the exclusive 1000 Jobs launch event with media and campaign supporters. • Annual HirePlus Corporate Subscription ($19,900) with Featured Employer Profile. • 6 months free display advertising on HireMeUp.com.au.
Major Sponsorship Package - $50,000.00 inc GST Total Market Value of Sponsorship - $760,000.00
Standard Sponsorship Advertising Participation •Home page and your choice of Employer or Job Seeker pages •All promotional materials, media releases and EDMs •All 1000 Jobs Social Media Platforms •Select TV, Radio and press coverage •
Branding •Logo 1000Jobs.com.au Home Page. •Logo displayed on your choice of Employers or Job Seekers information pages. •Branding and logos on all printed materials including brochures, postcards, media releases and EDMs. •Branding, logos and web links on all eMarketing materials distributed for the run of the campaign. •Branding, logos, web links and promotional content promoted through HireMeUp and 1000 Jobs social media platforms.
• Other Benefits •Access to the 1000 Jobs database for promotion through HireMeUp during 1000 Jobs campaign. •Cross promotion of your business to other sponsors and supporters through eUpdates for the duration of the campaign. •Invitation to the exclusive 1000 Jobs launch event with media and campaign supporters. •Annual HirePlus Subscription ($5,900) with Featured Employer Profile •3 months free display advertising on HireMeUp.com.au.
Sponsorship Package - $25,000.00 inc GST Total Market Value of Sponsorship - $260,000.00
1000 Jobs Supporter Businesses around the country can promote their participation in 1000Jobs and show their support for Aussie kids by becoming a 1000Jobs supporter. In acknowledgment of their contribution and support they receive: • Logo exposure in rotation on 1000Jobs.com.au Home Page. • Branding, logos and web links on eMarketing materials distributed during the campaign. • Branding, logos, web links and promotional content promoted through HireMeUp and 1000 Jobs social media platforms. • Cross promotion of your business to other sponsors and supporters through eUpdates for the duration of the campaign. • Invitation to the exclusive 1000 Jobs launch event with media and campaign supporters. • Customisable Media Release to announce involvement in the campaign. • Annual HireMore Subscription ($3,900). • 1 month free display advertising on HireMeUp.com.au. • Annual HireMyServices Listing on HireMeUp.com.au.
Supporter Package — $1,000.00 inc GST Total Market Value of Sponsorship - $6,000.00
Prize Sponsors 1000Jobs wonʼt just end in July. So that the the campaign continues to maintain a high profile 1000 Jobs has a neat backend specifically geared to our target demographic. On the completion of the campaign, we will be asking job seekers and employers to vote for awards in a number of categories including:##!
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Most Awesome Employer Best Work Experience Person Coolest Company Best Video submission Most Awesome Experience
Work experience participants will be asked to submit YouTube videos about their work experience two weeks. We are looking for Prize Sponsors will support these awards with products or services that will be promoted both during and at the end of run of the campaign. • • • • • • • • • • •
Logo exposure in rotation on 1000Jobs.com.au Home Page. Branding, logos and web links on all eMarketing materials distributed by HireMeUp during the campaign. Branding, logos, web links and promotional content promoted through HireMeUp and 1000 Jobs social media platforms. Access to the 1000 Jobs database for promotion through HireMeUp during 1000 Jobs campaign. Cross promotion of your business to other sponsors and supporters through eUpdates for the duration of the campaign. Invitation to the exclusive 1000 Jobs launch event with media and campaign supporters. Customisable Media Release to announce involvement in the campaign Media Release to Announce Prize Winners. Annual HireMore Subscription ($3,900). 1 month free display advertising on HireMeUp.com.au. Annual HireMyServices Listing on HireMeUp.com.au.
1000 Jobs Employers Weʼre making the call! As a 1000 jobs employer you have the chance to put an Aussie kid on the right career path by allowing them to “trial run” working in your industry for just two weeks – unpaid. They might love it – or they might hate it, but youʼll know that youʼve helped someone perhaps save two, three or more wasted years “trialling” a career only to discover that they donʼt like it. Enrol now to help us help 1000 Aussie kids find a career theyʼre passionate about. All 1000 Jobs Employers are eligible to be entered in the 1000Job Cool Employers Awards. Voted by the very kids youʼre helping, you could take out some great prizes and get awesome profile for your business as a supporter of Aussie youth – and a cool company! Weʼre putting the call out to Australian businesses to support Aussie kids getting the experience they need to join the workforce. Theyʼve got a lot to give – have you? So what can you do? Give one job to one young Australian. Unpaid. Two weeks. Thatʼs all we ask! Get behind our kids and register your support now.
For More Information HireMeUp Contacts: Campaign Co-ordinator: Fiona Anson — 0410 511 933 — fiona@hiremeup.com.au Media Contact: Alli Baker — 0415 105 528 — alli@hiremeup.com.au Digital Content: MindArc Digital Agency – Matthew Craig – 0431 985 509 — matt@mindarc.com.au Campaign Details: Campaign Run – 2nd April, 2012 to 31st July, 2012. Key Dates: # Soft Launch: 28th March, 2012 # Media Soft Launch: 2nd April, 2012 # Launch Event: 26th March, 2012 # 1000 Hours Job Matchup – 1st May to 11th June, 2012 # Work Experience Periods commence: 18th June, 2012
1000 Jobs in 1000 Hours Sponsorship Application Please complete the form below entirely and mail/email using the contact details below before 16 March, 2012. Sponsorship Category/Level: Name: Title: Company: ABN: Address: Phone: Fax: Email: Signature: Date:
Please Return Sponsorship Application To:
Fiona Anson Campaign Co-ordinator, HireMeUp, PO Box 554, Drummoyne NSW 2047 Telephone: 1300 972 428
Company Logo: Please send an electronic file [ideally an EPS file or a high resolution TIFF or JPG file (+300 DPI)] of your company’s logo to fiona@hiremeup.com.au.