Junior Portfolio 2008-09

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TEXTBOOK

















CHEAP TRIP




Cum rem est, sitate dolla quis accatium laut odigenis intis mod quissunt ut aut mos abore voluptatem aliam experumquo quideni stiorunt illant earcipsa accuptibus aut pre dendi blam la de occae vellorem et, officil luptas sam quate qui tem aditium que lit molorum iusanto moditat urestib usaperum que vendam ariaect aturis excerepudio tes prates moluptur restiam dent. Fugit aliciti aut omniet, sum ex excest re porporu ndanis et et est voloreiundit quiant od et aut veliberio. Nam rernat et por sitatatiae dolorae ne in nam ut officip iendem fugiti odis ent optatusdam eum ipist, et faciae corpor sundisciet lit maios si cor sunt occumque volor sinistio. Atusdae mos eligende est dem voloraerunt acculla sae lacea non con perchil iquidic tore la et fugitaquae reiundebit occullandit lab in nos neculla borporem quis mincit et a quam remporrum eosam remperf ercillatem nonsequi ut es ea int am estrum rem. Lest, nonsequid ex eum et et atemquis earibusam ilisti dolor sum seque ipitati atur, sit et dunt velenihicab ipictat ibusanim quae simolupta voluptat excerspit as et accum vel imodiandita conecustis maximos idenit et ent odi renis experferes doloreni ut autet ommolupta verio vendebi taspelicto millam voluptatet iliae sinte experibea illorat. Hil maxim ulluptur mod eos excerferum volum iditistrum re voluptat maion por reprate quam, net perchit, seque eatur sitatem que numquia ecatemq uiandel essimperum faceario et labor molorroreris mos verestrumet et hilis net eos etur? Non provident officti destin estibus nestistiis et quunt quo ium haribust,







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BRODOVITCH



BRODOVITCH








MIRROR

MIRROR

Who’s the fairest of them all? Seeing double in a contemporary fashion. Photogrophy by Paolo Roversi. Styling by Anne Christensen


Hat: Yve Saint Laurent, Top: Chanel




This Page: Top: Chanel Right: Hat: Yves Saint Laurent; Top:Chanel


YOU HAVE TO ENCOURAGE PEOPLE NOT TO GIVE IN TO THE TEMPTATION TO BE NORMAL EVEN IF IT ISN’T EASY - BECAUSE WHEN YOU’RE YOUNG, YOU REALLY WANT TO BELONG.




Anyone who would letterspace 7777777

blackletter would steal sheep

F

rederic W. Goudy, one of the most popular and prolific American type designers, was born in March 1865 in Springfield, Illinois. He produced his first typeface design in 1896, a display face called Camelot. He sold the first set of letters for $10 to the Dickinson Type Foundry. He would go on to create a total of 124 different type faces. In 1897 Goudy married a bookkeeper named Bertha M. Sprinks. By 1900, Goudy took on a position as an instructor of lettering, beginning a lifetime of teaching that inspired such typesetting giants as William A. Dwiggins, Oswald Cooper, and R. Hunter Middleton. In 1903, he and Will H. Ransom founded the Village Press in Park Ridge, Illinois. ;;;;;;; Goudy's career as a printer and designer began to grow with the fortunes of the press. In 1908, he created his first significant typeface for the Lanston Monotype Machine Company: E-38, sometimes known as Goudy Light. However, in Asked how to say his name, he told The Digest "When I was a boy my that same year theVillage Press burned Literary father spelled our name 'Gowdy' which to the ground, destroying all of his equip- didn't offer any particular reason for verbal Later, learning that the old ment and designs. In 1911, Goudy pro- gymnastics. Scots spelling was 'Goudy,' he changed duced his first "hit," Kennerly Old to that form, while I, for some years, rethe old way. My brother, in Chicago, Style, for an H.G. Wells anthology tained still spells with the w. However, I find published by Mitchell Kennerly. His that occasionally a stranger pronounces word with ou as long o in go, sometimes most widely used type, Goudy Oldstyle, the as ou in soup, or goo and less frequently with the ou as oo in good. I retain the was released by the American Type pronunciation with ou as in out." Founders Company in 1915, becoming an original By the end of his life, Goudy had designed 122 typefaces and published 59 literary instant classic. Its graceful letterforms Goudy was the originator of themade it visually appealing,while its short- works. statement,"Anyone who would letterened descenders allowed printers to space blackletter would steal sheep." squeeze more type on a page. ;;; In the early years of his career, Goudy designed mostly display faces for advertising. As he progressed as a designer, however, his interests moved more toward the perfecting of the traditional roman typeface. He drew his letters by hand, and objected to the mechanistic way that companies such as Monotype produced matrices for his typefaces. So in 1925 he set up a foundry in his home in Marlborough, New York, in order to produce type in a more creative way. By 1927, he was engraving the matrices himself. But in 1939 Goudy's work was again destroyed by fire, which consumed his home, his foundry, and his quest to achieve the perfect roman. The rest of his life was chiefly devoted to teaching and lecturing. As one of the creative greats he displayed his tounguein-cheek humor by saying, "The old fellows stole all of our best ideas!" Goudy died in 1947. ;;;;;;

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