HM&T 2011 Spring

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contents SPRING 2011 | VOL/ 13 | NO/1

COVER STORY 24 | LATINO HOTEL ASSOCIATION The Latino Hotel Association is making waves in the lodging industry with fresh new ideas.

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FEATURES 12

FLORIDA MEETINGS

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INDUSTRY PROFILES HM&T profiles top industry executives who understand the value of the Hispanic Meetings Market

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ALBUQUERQUE La Tierra Encantadora

34 IAHMP CONFERENCE RECAP

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44 QUINCE MAGAZINE

DEPARTMENTS 06 Publisher's Letter 08 Editor’s Comment 08 Credits 10

Industry Briefs

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Cuisine

40 Speakers Bureau 42 Events Calendar

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PUBLISHER'S LETTER

U.S. Hispanics Surpass 50 Million With a Purchasing Power of Over a Trillion Dollars

he Hispanic market is one of the fastest growing segments of the U.S. economy and Hispanic Meetings & Travel is an excellent medium to reach out to the fast growing Hispanic community. Hispanics are now the largest ethnic minority in the United States and during the past decade their purchasing power has rapidly increased to over a trillion dollars a year according to the Selig Center for Economic Growth. The US Census Bureau reports the Hispanic population in the United States grew by 43% in the last decade, surpassing 50 million and accounting for about 1 out of 6 Americans. The US Census Bureau uses the term Hispanic to refer to people who trace the origin of their parents or ancestors to Mexico, Spain, Puerto Rico, Cuba, Spanish-speaking Central and South America countries and other Spanish cultures. "Our country is becoming racially and ethnically more diverse over time, as is clear in the growth rates of minority populations," said Robert Groves, director of the US Census Bureau. The rapidly changing demographics will have a huge impact in the travel, meetings and hospitality industry where Hispanics already play an integral part within the industry. Travel industry experts tell us the market value is over 1 trillion annually when it comes to travel and meetings, so reaching this ever expanding market in Hispanic Meetings & Travel can be a profitable investment. Hispanic Meetings & Travel offers affordable advertising rates for Convention & Visitors Bureaus, hotels and other industry providers who want to market their destina-

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tion or brands for Hispanic meetings and events. Whether your goal is product awareness, branding or lead generation, Hispanic Meetings & Travel can be your cutting edge source to enable your company's message to be delivered into the right hands at a reasonable price. Hispanic Meetings & Travel is a savvy magazine with a keen sense exploring the Latino culture within the travel, meetings and hospitality industry. We bring you the latest lifestyle & entertainment news relevant to Hispanics/Latinos who are planning annual meetings and events. At Hispanic Meetings & Travel you'll read about the industry professionals who are building careers in travel and hospitality, meetings and events, décor, food and entertainment that is all served with a strong focus on the Hispanic Market. Hispanic Meetings & Travel is changing with the times and will begin including a new section dedicated to the Quinceañera. The Quinceañera represents important rites of passage in the Latino culture for young women in the US and throughout the Spanish speaking countries within the Western Hemisphere. The Quinceañera can be a simple event or it can be huge. In the past few years even Disney World has dedicated staff to the Quinceañera. Millions of dollars are spent on the Quinceañera and we are happy to introduce to our readers the new Quinceañera section on page 44. The new Quinceañera section will present an opportunity for advertisers that may want to outreach this market. We are also very happy to introduce María de la Luz González as the new editor for Hispanic Meetings & Travel. She has been part of the magazine since 2002 and she is an excellent

Anthony "Tony" Gladney, Vice President, of National Diversity Relations, Caesars Entertainment, Las Vegas; Margaret Gonzalez, President, IAHMP; Dzidra Junior, Director Regional Sales, Diversity, MGM Resorts International; Ed Pulsifer, Vice President, Sales and Marketing, Heritage Hotels and Resorts, Albuquerque, New Mexico

choice to transition the magazine to new ideas and new content that will move the publication forward for our readers and advertisers. Hispanic Meetings & Travel has been published since 1998 and this year mark's our 13th year in the publishing world. The magazine is happy to work with advertisers to fulfill their needs in reaching this important market. Margaret Rodríguez de González Publisher mgonzalez@HispanicMeetingsTravel.com

In the Next Issue

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Summer 2011 • Meet in Texas! • Convention & Visitors Bureaus • Gulf Coast Meeting Destinations • Mexico ________________________________________

Want to write for Hispanic Meetings & Travel Magazine? We occasionally accept contributed articles and essays. Contact the managing editor with your pitch.



EDITOR’S COMMENT

t is with great honor and humility that I greet the readership of Hispanic Meetings & Travel as the new Editor. I am very excited to take on this role and thankful to The GVR Public Relations Agency for putting their trust in me and their magazine in my hands. I have big plans to propel this fine magazine forward onto a broader audience with new realms of editorial content and marketing strategies. I also hope that these new endeavors will help you the reader become better informed on the meetings and travel industries which will allow you to make sound decisions when planning your meetings and vacations as well as help in outreaching to the ever growing Hispanic market. In this issue we are highlighting a new and dynamic Latino organization that has burst onto the lodging industry - the Latino Hotel Association (page 24). With dynamic leadership, out of the box thinking and aggressive goals the sky is the limit for this Hispanic association. HM&T is also profiling some of our favorite top executives in the industry who have proven time and time again that they understand what the Hispanic market is about and the impact that we have on the meetings & tourism industries (page 17). We are also recapping the IAHMP 15th Annual Conference with extensive coverage beginning on page 34. We at the GVR Agency are also very pleased and proud to announce two new endeavors this year. The launch of Quince magazine occurs in this issue with pages 44 to

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47 dedicated to its Inauguration. I am especially proud of the first ever Quince cover girl, Karen Galnares, since she is the daughter of my second cousin on my mother's side, Mr. Elias Galnares. I want to publicly thank Elias, his lovely wife Elda and of course Karen for sharing their Quinceañera experience with us and our readers. We plan to launch the Quince website in the next few months as well as produce a full issue of Quince later this year. The second endeavor for GVR this year is the roll out of the newly revamped website for Hispanic Meetings & Travel. The Hispanic Meetings & Travel Premier Network will make its debut this summer. We plan to make this site a one stop shop for Hispanics in the meetings industry to better plan their meetings and conferences by sharing best practices, tips and ideas within a close knit forum in the Meetings Division. The Premier Network has another purpose - the ambitious goal to help the global Hispanic population better plan vacations and travel. You read correctly!! We have decided to make our publication accessible to Hispanics everywhere by making our Travel Division a user friendly, social driven resource that the masses can use to learn about travel through current news, information, as well as opinions and suggestions from the general public in a "en familia" environment. With a worldwide Hispanic population of 452,000,000 this Premier Network will be a site to behold. I hope you enjoy the first 2011 issue of Hispanic Meetings & Travel and wish you and your family good business and good travels. As the devastating events that occurred in Japan on March 11 have shown us - life is too short to postpone a family vacation, business meeting or fiesta. ¡Hazlo ya!

HispanicMeetingsTravel.com PUBLISHER GVR Public Relations Agency, Inc. www.gvragency.com

EDITOR-IN-CHIEF Margaret Gonzalez mgonzalez@hispanicmeetingstravel.com

EDITOR María de la Luz González mdgonzalez@hispanicmeetingstravel.com

DESIGN & PRODUCTION MARGIL VILLARREAL DESIGN CREATIVE DIRECTOR - Margil Villarreal ASSOCIATE ART DIRECTOR - Iris Villarreal www.margilvillarreal.com

ADVERTISING STEVEN GONZALEZ sgonzalez@hispanicmeetingstravel.com

MARIA GONZALEZ mdgonzalez@hispanicmeetingstravel.com

CONTRIBUTING WRITERS Alessandra Bergman-Nicolini, Associated Luxury Hotels, Breckenridge Convention and Visitors Bureau, Disney Cruise Line, Jose Galvez, Anthony Gladney, Margaret Gonzalez, Maria Gonzalez, Steven Gonzalez, Marriott International Inc., Jackie Lozano Payne, Edward Pulsifer, Renaissance Resort at World Golf Village

PHOTOGRAPHY Kim Ashley, Associated Luxury Hotels, Breckenridge Convention and Visitors Bureau, Caesars Entertainment, DigPicPhoto, Disney Cruise Line, Jose Galvez, Heritage Hotels and Resorts, itsatrip.org, Consuelo Castillo Kickbusch, Latino Hotel Association, Marriott International Inc., Norfolk CVB, Renaissance Resort at World Golf Village, Shutter, Tropicana Las Vegas

ADVERTISING SALES OFFICE GVR Public Relations Agency 2600 South Shore Harbor Blvd., Suite 300 League City, Texas 77573 Telephone - 281-245-3330 Fax - 281-668-9199

W E B PA G E www.hispanicmeetingstravel.com

María de la Luz González Editor Maria holds a B.A. in Media Production from the University of Houston. Since 2002 she has assisted with the production of Hispanic Meetings & Travel in various departments including sales, copy editing and editorial content all culminating towards her new role as Editor.

WEB MASTER - Margil Villarreal Hispanic Meetings & Travel ISSN #1527-8387 is owned and published by the GVR Public Relations Agency, Inc., at 2600 South Shore Harbor Blvd., Suite 300, League City, Texas 77573 C 19992010 All Rights Reserved. Hispanic Meetings & Travel cannot by held responsible for unsolicited material. The publisher does not assume any responsibility for any unsolicited material and will return only those accompanied by stamped self-addressed envelope. We reserve the right to edit all copy. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior permission of the publisher. Subscription rates: $30.00 per year within the USA, $52.50 in Canada, and $75.00 elsewhere. All subscriptions must be paid in U.S. currency. Single copies: U.S. $5.00, Canada $8.75, and $12.50 elsewhere. Produced in the USA.



industrybriefs

N E W * F R E S H * P R O G R E S S I V E

Breckenridge CVB Sales Director Receives Top Honor from Destination Colorado Donna Horii Named Individual Peak Performer for 2010

reckenridge Convention and Visitor's Bureau (BCVB) Director of Sales, Donna Horii was recently named 2010's Peak Performer by Destination Colorado, the official trade association for the state of Colorado's destinations, facilities and services available for use by professional meeting groups, conferences and events.

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"Destination Colorado wouldn't be nearly as effective without the teamwork from all our fine members and [Donna Horii], in particular, exemplifies both teamwork and a great attitude," said Cindy Harder, president of Destination Colorado. "She has done an excellent job promoting not only her individual companies, but the entire state of Colorado as well." The Peak Performer Award recognizes hard

work, commitment and passion in marketing Colorado as an amazing destination to host meetings and conventions to a national audience of professional meeting planners. Donna Horii has been involved in the hospitality industry for over 25 years, working for hotels, tour operators, resorts and other CVB's such as Greater Fort Lauderdale, Denver and Grand Junction. Her biggest passions being skiing, biking, golf and family, Horii enjoys leading the Breckenridge CVB, as it allows her to share her vast experience and love of the mountains. "I am honored to be recognized by my industry peers, for all of whom I have great admiration. They are so dedicated to this great state and amazing lifestyle we are so fortunate to have." Destination Colorado is a statewide association of more than 100 companies targeting meeting planners and incentive buyers to bring their meetings and events to the state of Colorado. The Breckenridge Convention and Visitor's Bureau works with the local community to provide destination marketing services and materials (including welcome booths and discount booklets), assist in itinerary development, obtain lodging rates and recommend restaurants, attractions and venues that will work for any group. The BCVB's connection with the community brings the best possible resources to make any meeting or event a success. For more information on the BCVB or to get a copy of the Meeting and Wedding Planner Guide, contact Donna Horii at 970-453-5068 or dhorii@gobreck.com.


Houston Marriott West Loop by the Galleria Completes Phase One of an $18 Million Renovation uests checking into the Houston Marriott West Loop by The Galleria - a Marriott property located within blocks of restaurants and retail in Houston's Uptown Park and Galleria shopping areas will receive an immediate upgrade as the hotel celebrates the completion of the first phase of an $18 million renovation. The first stage of a three-part renovation process includes a makeover of the hotel's 301 guest rooms, Concierge Lounge, Fitness Center, the hotel's fire and life safety system and Internet capabilities. "The hotel has always had a great location near The Galleria and some of Houston's finest restaurants," says David Cronin, general manager of the Houston Marriott West Loop by The Galleria. "This renovation reflects our continued commitment to providing outstanding amenities and services to our guests. The upgrades will enhance our guest's experience when staying with us, and serve to reinforce Marriott's commitment to excellence within the hospitality industry." All of the Houston Galleria Hotel's guest rooms have been gutted and completely redone. Guest room renovations consist of cosmetic changes as well as technical upgrades. Cosmetic changes include brand new carpet, furniture and bedding, from mattresses to throw pillows. Technical guest room upgrades include large flat-screen televisions, DS3 wireless and wired Internet capabilities, and large safety deposit boxes. "Remote Jack Pack Units" were also installed in the guest rooms. These units consist of multiple interfaces that enable guests to connect electronic devices, such as laptops, to the in-room television, creating a split-screen display. Guests can now relax and watch their favorite program while wrapping up the day's work. These amenities come together to create "the room that works." In addition, the hotel's wireless network is now complimentary in all public areas. The new Concierge Lounge, which Cronin says has already received high praise from hotel guests, is nearly twice its original size. The lounge is open all day and hotel staff members are on hand in the morning and evening where an extended continental break-

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fast, or hors d'oeuvres and appetizers are served. The Fitness Center features Life Fitness equipment, including treadmills, - each with a personal television monitor - a cable-motion machine, free weights and balance balls. The indoor heated pool area has also been resurfaced and repainted. In addition, the fire and life safety system has been upgraded with the latest technology. The entire renovation will consist of three phases, and is projected to be completed in 2013. The next two phases will include renovations in the lobby area - part of the Marriott's "Lobby Reinvented" initiative - and the hotel's 17,000 square feet of meeting space.

Amenities the hotel will continue to offer guests include: Full-service planning and execution of meetings and special events in up to 14 meeting spaces, 13 breakout rooms, two ballrooms and the Glass Palace with the ability to accommodate groups of 25 to 500. • A 24-hour Business Center. • Shuttle service within a three-mile radius. • Complimentary use of a laundry facility located on the premise. • The option for women to valet park at the self-parking rate. Houston was recently named one of Budget Travel's "Top Budget Travel Destinations for 2011," and was ranked No. 1 on Forbes.com's list of "The 25 Best Shopping Cities In The U.S."

www.hispanicmeetingstravel.com | HM&T 11


Florida Meetings

Disney Dream Charts a New Course for Corporate Meetings and Incentive Programs Ship's inaugural sailing introduces more cruise-industry firsts

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isney Dream, the newest ship in the Disney Cruise Line fleet, was christened in January and set sail on its inaugural voyage. The 4,000-passenger ship charts a new course for incentives and meetings, embracing Disney's spirit of innovation, quality entertainment and immersive experiences. The Dream also continues Disney's legacy of introducing industry firsts that have broad appeal for meeting professionals and attendees alike. Among the many new features are "Virtual Portholes" for inside staterooms, enchanted art that transforms before guests' eyes and an exciting water coaster that sends riders racing over and above the ship's upper decks. "The Disney Dream is a testament to the incredible response that Disney Cruise Line has long received from the meetings and incentive industry," said George Aguel, senior vice president for Walt Disney Parks and Resorts. "While it offers delightful new experiences and surprises, the Dream also symbolizes Disney's ongoing commitment to meetings and incentives - to continue offering creative new products and services that are without equal on land or sea." Innovations aboard the Disney Dream include: Magical Portholes - All inside staterooms feature virtual portholes that offer real-time views outside the ship. High-definition cameras on the ship exterior feed live video to each Magical Porthole. As guests observe impressive outside views, they may glimpse a surprise: animated characters such as Peach (the starfish from the Disney Pixar hit film "Finding Nemo") or Mickey Mouse appearing in the porthole. AquaDuck Water Coaster - Guests are literally swept away on this shipboard water coaster. It's a high-speed flume ride that stretches 765 feet in length and spans four decks in height. Aquaduck features twists, turns, drops, uphill acceleration and river rapids - all while traversing the upper decks of the ship. Enchanted Art - Nearly two dozen framed pieces of art immerse attendees in Disney storytelling in a completely new way. As guests pause to admire an individual piece of Enchanted Art, it magically comes to life. Each piece of Enchanted Art is in reality a framed LCD screen with technology that recognizes a guest's presence and activates several seconds of animation. For example, a work of art that appears to be an animation cel from the Disney classic film "Bambi" springs to life. Bambi's friends, Thumper and Flower, scamper about and a butterfly flies through the scene. While introducing new firsts at sea, the Disney Dream carries on the best traditions of the Disney Cruise Line fleet. Its purpose-built design offers separate areas exclusively for adults, families and children. And most staterooms aboard Disney Cruise Line ships feature a "split bath-and-a-half" with a sink and tub/shower in one room and a sink and toilet in a separate room. Disney Cruise Line also continues its innovative rotational dining concept onboard the Disney Dream. Elaborately themed restaurants, distinctly Disney touches, and world-class cuisine combine to create magical dining experiences. Throughout each cruise, guests "rotate" through three different restaurants for dinner - with their servers accompanying them and providing friendly, familiar, personalized service each night. The Disney Dream sails alternating three- and four-night cruises from Port Canaveral, Fla., to The Bahamas and Disney's private island, Castaway Cay. During summer months, the ship alternates four- and five-night itineraries with two stops at Castaway Cay.

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Award-winning actress and singer Jennifer Hudson was honored with maritime tradition of being named Godmother of the Disney Dream. Hudson(left) is joined by Bob Iger(middle), President and CEO, The Walt Disney Company, and Tom Staggs(right), Chairman, Walt Disney Parks

For more information about hosting a meeting or incentive experience aboard the ships of Disney Cruise Line, visit disneymeetings.com/dcl or call (321) 939-7221.

& Resorts. www.hispanicmeetingstravel.com | HM&T 13


Florida Meetings

Disney Cruise Line Fleet Growing In Size and Horizons in 2011 and 2012 New Ships and New Itineraries Mean New Opportunities for Meetings and Incentives he fleet of pixie-dusted Disney Cruise Line ships is growing both in size and horizons in 2011 and 2012. With the commissioning of Disney Dream in January 2011 and Disney Fantasy in spring 2012, the cruise line is doubling its fleet and increasing capacity two-and-a-half fold. The line is also expanding its itineraries to include Alaska, Europe, the Mexican Riviera and multiple stops at Castaway Cay, Disney's island paradise in The Bahamas. What's not changing are things that have set Disney Cruise Line apart since its inception - cruise experiences that are as ideally suited for important business meetings as they are for family incentives. On a Disney cruise, meeting professionals will find sophisticated and creative environments for meetings and other business events. When meetings are over, attendees will discover opportunities to relax and indulge. The Disney Cruise Line ships - the 2,700-passenger Disney Magic and Disney Wonder and the 4,000-capacity Disney Dream (and in 2012 the 4,000-capacity Disney Fantasy) - are modern classics that celebrate the legendary ocean liners of the past. Each ship combines innovative technology with magical Disney touches to create extraordinary guest experiences. The moment guests are welcomed aboard, they begin a journey complete with legendary Disney service and attention to detail, incomparable entertainment, unforgettable dining, and an unparalleled meeting or incentive experience.

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Entertainment for Everyone On Disney Cruise Line, fun is always afloat. Entertainment options include original theatrical productions, adventurous deck parties, fireworks at sea, first-run films (including for the first time at sea some in digital 3-D), other movies shown on a giant outdoor screen, exclusive Disney character interactions and much more. Broadway-style musicals are presented nightly at the magnificent Walt Disney Theatre, a 977-seat performing-arts palace on the Disney Magic and Disney Wonder, 1,340-seats on the Disney Dream. There are original productions distinctive to each ship, plus guest-favorite offerings that can be enjoyed on more than one ship. The Walt Disney Theatre also hosts first-run Disney film premieres, allowing cruisers to enjoy a film's opening at the same time it makes its nationwide release on land. First run releases and Disney classics are also shown in the Buena Vista Theatre, which seats 399 on the Disney Dream and 268 on the Disney Magic and Disney Wonder. Both the Walt Disney Theatre and Buena Vista Theatre feature Disney Digital 3-D technology, bringing a whole new dimension of cinematic entertainment to the high seas. Each theater is also available to groups for keynotes and other presentations. In addition to offering a professional setting, both theaters feature state-of-the-art audio-visual support.


Complementing its stage shows and movies, Disney Cruise Line offers a host of special parties, including the adventurously themed deck party, Pirates IN the Caribbean. With stunt performers repelling from atop the funnel, an epic battle at sea ensues as the good guys take on the villains. It's a raucous good time, complete with music and dancing. As part of the nighttime fun: a spectacular Disney-style pyrotechnics performance - the only fireworks display at sea! Ariel Vision, a jumbo LED screen on Deck 9 of the Disney Magic and Disney Wonder, shows movies, major sporting events, and enhances outdoor entertainment and deck parties. On the Disney Dream, liveaction movies and Disney animated features are presented on Funnel Vision, a state-of-the-art, 30x18-foot LED screen located atop the forward funnel on deck 11. Additional options include daily character greetings, variety acts and other live entertainment throughout each cruise.

Adults Relax, Dine and Play Disney Cruise Line offers meeting attendees and incentive winners upscale and sophisticated experiences designed just for them. From elegant dinners… to backstage tours… to the exclusive Quiet Cove pool, adults will find endless ways to relax and unwind in areas set aside just for them. Relaxation and rejuvenation take control at Vista Spa and Salon (Disney Magic and Disney Wonder) and at Senses Spa & Salon (Disney Dream), where the only thing more indulgent than a massage, body wrap or pedicure is enjoying a treatment in a "spa villa." Each villa features an indoor spa treatment suite connected to a private outdoor verandah with personal whirlpool hot tub, shower and a plush, double lounge chair. Dining options for adults include Palo, a fine-dining restaurant located high atop each ship. Also top deck on the Disney Dream is Remy, which offers French-inspired, gourmet cuisine by two award-winning chefs. Meanwhile, Cove Café provides the perfect place to sit back and sip a gourmet coffee on all ships. Beat Street (Disney Magic), Route 66 (Disney Wonder) and The District (Disney Dream) are nighttime entertainment neighborhoods offering adults an array of entertainment in clubs and pubs after 9 p.m. each night. On Disney Cruise Line's private island, Castaway Cay, adults have a beach all their own. Sparkling turquoise waters meet pristine white sand at Serenity Bay, where two-person hammocks provide a peaceful place to relax. And private ocean-side cabanas are the ultimate venue for luxurious spa treatments.

Fun for Children, Tweens and Teens Children can let their imaginations sail free with nearly an entire deck customized just for them. Tweens and teens have places to kick back, and the smallest seafarers are cared for in a colorful space with an underthe-sea theme. Dedicated, age-specific areas and customized, interactive programs inspire, entertain and spark the imagination of children ages 3 months to 17 years. While children enjoy the most extensive youth activity areas at sea, parents can enjoy the ship "worry-free," thanks to complimentary wave phones that that allow crew or kids to contact parents anytime and anywhere on the ship. Plus, all Disney Cruise Line youth activities are supervised by specially trained, dedicated counselors and feature some of the longest operating hours at sea. This provides greater flexibility for parents and more fun for kids.

Exceptional Dining Experiences Uniquely themed restaurants are as delightful as they are delicious. While guests "rotate" through different restaurants each night, the same servers accompany them. This rotational dining takes guests through a

variety of dining experiences and menus while providing friendly, familiar, personalized service each night. At Animator's Palate, Pacific Rim flavors combine with California freshness and a host of other cultural and culinary influences. As an added treat, passengers enjoy dinner and a show. On the Disney Magic and Disney Wonder, animation scenes from classic Disney films magically come alive with color throughout the meal. On the Disney Dream, the restaurant transforms into a shimmering undersea world where Crush, the sea turtle from the Disney Pixar film "Finding Nemo," swims around the room, conversing with and entertaining guests. Parrot Cay (Disney Magic and Disney Wonder) is a Caribbean grill house featuring wonderful spices, fruits and vegetables from the islands. Enchanted Garden (Disney Dream) is a casual restaurant inspired by the gardens of Versailles. Cuisine matches the crisp and airy feel of the restaurant - a seasonal menu featuring market-fresh ingredients. Elegant Lumiere's (Disney Magic), Triton's (Disney Wonder) and Royal Palace (Disney Dream) combine the best of continental cuisine with casual elegance for breakfast, lunch and dinner. Adults can also opt to dine at Palo, an exquisite restaurant featuring sweeping ocean views and northern Italian cuisine. Aboard the Disney Dream, Remy offers lavish dining that blends gourmet cuisine, exceptional wine experiences and impeccable service. Remy also offers a private room that seats up to 16 people. Casual-dining alternatives include Beach Blanket Buffet (Disney Wonder), Topsider Buffet (Disney Magic) and Cabanas (Disney Dream).

Disney Difference Every Disney Caribbean and Bahamian cruise leads to the magical shores of Castaway Cay, a private island paradise exclusively for Disney Cruise Line guests. Like the ships, Castaway Cay features separate areas and activities exclusively for families, teens and adults. On a Disney cruise, staterooms are family-size, immaculately appointed with a nautical Disney flair and smartly designed to let guests stretch out in style and comfort. As an added convenience, most staterooms feature a "split bath-and-a-half" with a sink and tub/shower in one room and a sink and toilet in a separate room.

Itineraries Disney Cruise Line offers three-, four- and seven-night itineraries to the Bahamas and the Caribbean out of Port Canaveral, Fla., and seven-night itineraries to the Mexican Riviera out of the Port of Los Angeles with special voyages during 2011 to the Mediterranean and Alaska. Land/sea vacation packages that include a stay at Walt Disney World Resort provide the ultimate Disney meeting or incentive experience. To learn more about booking a meeting or incentive program with Disney Cruise Line visit disneymeetings.com/dcl or call (321) 939-7221. www.hispanicmeetingstravel.com | HM&T 15


Cuisine

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R E N A I S S A N C E R E S O R T AT W O R L D G O L F V I L L A G E

Chef Alberto Avila Joins The Renaissance Resort at World Golf Village In Northeast Florida As Restaurant Chef he Renaissance Resort at World Golf Village in St. Augustine, Florida has named Chef Alberto Avila as the new Restaurant Chef for its 500 South Restaurant & Lounge. In his new position, Avila is responsible for overseeing the culinary offerings in the casually-elegant 500 South Restaurant, the contemporary 500 South Lounge, and in-room dining at the 301-room resort. The announcement was made by Jeffrey Oliasami, general manager of the resort, which together with the adjoining

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St. Johns County Convention Center and the adjacent World Golf Hall of Fame is the largest combination hotel and conference center between Atlanta and Orlando, with 86,000 square feet of meeting and event space. Noted for his creativity and flare, Avila comes to The Renaissance Resort at World Golf Village from its sister hotel, The Renaissance Oklahoma City Convention Center Hotel and Spa in downtown Oklahoma City, Oklahoma. He served for two years as Restaurant Chef and Restaurant Manager for the AAA Four-Diamond hotel, which is known for its exceptional cuisine. Prior to that, he was the Chef and Owner of Santioni’s in Ponte Vedra Beach, Florida. Previous positions include serving as Restaurant Chef at the Sawgrass Marriott Resort for four years, and as Chef and Owner of Antony’s Ristorante in Haledo, New Jersey. Specializing in New American Regional Cuisine that uses the freshest ingredients in

the region, 500 South is located just off of the resort’s beautifully-remodeled lobby. 500 South boasts striking architecture, a picturesque full-length wine wall, colorful new furniture, chic hardwood floors, warm wood tones, and dramatic lighting. Adjacent to the restaurant is the 500 South Lounge, which boasts an impressive 50-inch television as the centerpiece, as well as beautiful hardwood floors, colorful carpeting, furniture in vibrant reds and oranges, several additional flatscreen televisions, and many conversational seating areas. “I am so very pleased that we now have Chef Alberto at The Renaissance Resort at World Golf Village,” said Oliasami. “I worked with Chef Alberto at The Renaissance Oklahoma City, and at Sawgrass Marriott, when I was the general manager of each resort. He is a very, very talented chef who creates absolutely delicious cuisine that is also beautifully presented. He will make the alreadypopular 500 South Restaurant even better, and in-room dining at the resort truly first-class.” For more information, call 888-740-7020 or 904-940-8000, or visit www.WorldGolfRenaissance.com


INDUSTRY PROFILES | CVB EXECUTIVES

Jackie Lozano Payne Sales Manager Visit Norfolk

ackie Lozano Payne joined the Visit Norfolk sales team in April of 2009 as the Sales Manager for the Multicultural and Sports Markets as well as the Religious, Association and Corporate Sales Manager for the nine states of Texas, New Mexico, Arizona, Colorado, Missouri, Kansas, Oklahoma, Arkansas and Louisiana.

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Prior to joining VisitNorfolk, Mrs. Payne was an independent meeting planner for LatinPointe, Inc., a full service Hispanic agency and event production company headquartered out of Olathe, KS. While with LatinPointe, she was responsible for developing new business opportunities as well as generating revenue for LatinPointe's clients through the sale of sponsorships and advertising for the ABC primetime televised NCLR American Latino Media Arts (ALMA) Awards, Univision televised Los Premios Deportes and for the Tejano Music National Convention. Adding to Mrs. Payne's sales experience, she was the Senior Account Executive of the National Council of La Raza's (NCLR) Strategic Communications Group from 1998 to 2005 where she annually raised over 4 million dollars in revenue for the organization's special events: the NCLR Capital Awards, the NCLR ALMAAwards, and the NCLR Annual Conference and Latino Expo USA. After leaving NCLR in 2005, she joined the San Diego County Hispanic Chamber of Commerce as the Events and Corporate Relations Manager where she single handedly generated sponsorships for and coordinated and planned all 16 of the Chamber's events to include regular monthly networking receptions, the Installation Dinner "Illuminada Gala", Mariachi Festival at the San Diego County Fair, Scholarship Awards Presentation and the Building Latina Success Conference.

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INDUSTRY PROFILES | HOTEL EXECUTIVES

Anthony L. Gladney Vice President, National Diversity Relations Caesars Entertainment

nthony L. "Tony" Gladney serves as Vice President of National Diversity Relations for Caesars Entertainment, the world's largest casino-entertainment company. Caesars Entertainment, Inc. headquartered in Las Vegas, owns and operates more than 40 casino resorts in three countries.

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Gladney is responsible for assisting with the implementation of the diversity initiative at Caesars Entertainment. He is also the chief liaison officer for the company's strategic partner relations locally, regionally and nationally. Prior to joining Caesars Entertainment, Inc., Gladney served in various roles including Community, Governmental, and Diversity Affairs at Caesars Entertainment, MGM Mirage and MGM Grand Hotel. While at the MGM Mirage, one of the capacities in which he served was vice president of national diversity where he assisted in the development of the first diversity initiative in the gaming industry, which was named one of Fortune Magazine's top 50 companies in diversity. He also served as one of the youngest administrators in the country while working as director of multicultural student affairs for the University of Nevada at Las Vegas. In addition, Gladney played professional football for the San Francisco Forty-N i n e r s f rom 1987 to 1988, and served as team captain on October 5, 1987 against the New York Giants. Gladney is active in supporting community and industry affiliations as a Board member of the Cultural Diversity Foundation, Urban Chamber of Commerce and Nevada Minority Supplier Development Council. He serves on the advisory boards for the Caesars Foundation, US Hispanic Chamber of Commerce (USHCC) and the Organization of Chinese Americans (OCA). He is an active member of the Latin Chamber of Commerce, Asian Chamber of Commerce, and the 100 Black Men of Las Vegas. Gladney attended the University of Nevada at Las Vegas on a full scholarship where he graduated with a Bachelor of Arts Degree in Multidisciplinary Studies with an emphasis in Business Communications. Gladney was voted UNLV's 2001 College of Liberal Arts Alumnus of the Year Award. Gladney is married to his wife of 22 years and they have a daughter (20) and a son (12). Hobbies include music, athletic activities, cooking, family time and volunteerism. 18 HM&T | Hispanic Meetings & Travel



INDUSTRY PROFILES | HOTEL EXECUTIVES

Alessandra Bergman-Nicolini National Sales Manager Tropicana Las Vegas

lessandra Bergman-Nicolini joined Tropicana Las Vegas in 2010 as a National Sales Manager for the first and only Hispanic owned Hotel and Casino on the Las Vegas Strip. Specializing in the Hispanic and Latin-American market, Alessandra is responsible for the development and implementation of an aggressive business strategy which aims to attract Hispanic markets and consumers to the Platinum Choice Award winning Tropicana Las Vegas.

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Born and raised in Lima, Peru, Alessandra moved to the United States to pursue her education, earning a Bachelor's degree in both Finance and Hotel Administration, as well as a Master's degree in Business Administration. After graduation, Alessandra spent six years working for MGM Resorts International, holding several significant positions within the Hospitality Industry. Tropicana Las Vegas is redefining the expectations of today's global travelers with a $180 million transformation scheduled for completion in the spring of 2011. The South Beach inspired changes to the resort include a fresh redesign of every hotel room and suite, the casino, the conference center and exhibition hall, several new restaurants, bars, a new poker room, a new race and sports book, and a new spa and fitness center. In addition, the Nikki Beach Night Club and Beach Club are scheduled to open in the spring of 2011. Tropicana Las Vegas also recently hosted the International Association of Hispanic Meeting Professionals' 15th Annual Conference.

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INDUSTRY PROFILES | HOTEL EXECUTIVES

Edward T. Pulsifer Vice President, Sales and Marketing Heritage Hotels and Resorts

d is a Native New Mexican, born and raised in Albuquerque. He has over twenty-five years of hospitality experience in New Mexico, ranging from single property sales and marketing management to multiple hotel sales and marketing management. Ed also held the position of Vice President Convention Sales and Marketing for the Albuquerque Convention and Visitors Bureau where he was responsible for promoting Albuquerque as a convention destination. Ed has worked for Heritage Hotels and Resorts for the past 7 years as Vice President of Sales and Marketing. Heritage Hotels and Resorts is headquartered in Albuquerque, New Mexico and is a locally Hispanic owned, minority business. Heritage Hotels and Resorts is a collection of seven, award-winning hotels located in New Mexico and Southern Arizona, distinct in style, drawing from the unique blend of Native American, Mexican, Spanish and American Western cultural and historical influences. "Our mission is to create hotel experiences that provide our guests a better understanding and appreciation of the region to which they are traveling."

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Heritage Hotels & Resorts offers a collection of culturally designed hotels in the southwest United States. Hotel Albuquerque at Old Town and Nativo Lodge are located in Albuquerque, NM; Hotel St. Francis, The Lodge at Santa Fe, and Hotel Plaza Real are located in Santa Fe, NM; Hotel Encanto located in Las Cruces, NM and the lovely golf resort, Esplendor Resort located in Rio Rico, AZ. All Heritage Hotels and Resorts offer ideal accommodations for business, leisure, family, senior travel and guests with pets. All of these culturally distinct hotels are ideal locations for meetings, events, reunions and weddings. Enjoy great restaurants with top chefs featuring delicious regional cuisines, fabulous upscale bar and lounges hosted by award winning mixologists, and the Robert Trent Jones Sr. designed golf course in Arizona.

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Meeting Planner Incentives

::

NEW GROUP BOOKINGS

Associated Luxury Hotels International Launches The "ALHI Silver Anniversary Sale" The Program Is Packed With Value For 2011 Select ALHI hotels and resorts participating in the "ALHI 25th Silver Anniversary Sale" include such options in the South as: • Biltmore (Coral Gables/Miami, Florida) • Chateau Élan (Braselton, Georgia) • Fairmont Turnberry Isle (Miami, Florida) • Gran Melia Golf Resort (Rio Grande, Puerto Rico) • Loews Miami Beach Hotel (Miami Beach, Florida) • Loews New Orleans Hotel (New Orleans, Louisiana) • Loews Vanderbilt Hotel (Nashville, Tennessee) • One Ocean Resort Hotel & Spa (Atlantic Beach, Florida) • Saddlebrook Resort (Wesley Chapel, Florida) • The Breakers (Palm Beach, Florida)

n celebration of its 25th anniversary in 2011, Associated Luxury Hotels International (ALHI) has organized and launched the "ALHI 25th Silver Anniversary Sale," a value-based program for 2011 business that will assist meeting professionals, association executives, incentive/recognition specialists, product specialists, and the organizations they serve. Available exclusively through ALHI for new business booked at participating ALHI member hotels and resorts for 2011, the program provides a significant $25 per room credit to the master account based on the total number of paid rooms on the peak night - for up to a $10,000 master account credit. To benefit from this 3-month promotion offer, new programs must be booked with ALHI at a participating member between December 1, 2010 and February 28, 2011, and actualized between January 1 and December 31, 2011. The "ALHI 25th Silver Anniversary Sale" program is available to groups with a minimum of 25 rooms on the peak night, with a minimum three-night stay, and the program cannot be combined with any other offer. There is no cost to planners' organizations to participate in the "ALHI 25th Silver Anniversary Sale," or to book a program through your ALHI National Sales specialist, as its members' dues fund its National Sales services. ALHI (www.alhi.com) is a prestigious dues-based National Sales organization which serves the meetings and incentive/recognition marketplace with its National Sales responsibilities for its diverse and distinctive membership of more than 125 Four- and Five-Diamond quality hotels and resorts worldwide.

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Participating ALHI member hotels and resorts in the East include: • Lansdowne Resort (Lansdowne, Virginia) • Loews Annapolis Hotel (Annapolis, Maryland) • Washington Duke Inn & Golf Club (Durham, North Carolina) Midwest participating ALHI member hotels and resorts include The Adolphus (Dallas, Texas). ALHI hotels and resorts that are participating in the West include: • ARIA Resort & Casino (Las Vegas, Nevada) • Bellagio (Las Vegas, Nevada) • InterContinental San Francisco (San Francisco, California) • Island Hotel Newport Beach (Newport Beach, California) • La Posada de Santa Fe Resort & Spa (Santa Fe, New Mexico) • Loews Lake Las Vegas (Lake Las Vegas, Nevada) • Mandalay Bay Resort & Casino (Las Vegas, Nevada) • Mauna Lani Bay Hotel & Bungalows (Kohala Coast, Hawaii) • MGM Grand (Las Vegas, Nevada) • Miramonte Resort & Spa (Indian Wells, California) • Monte Carlo Resort and Casino (Las Vegas, Nevada) • Ojai Valley Inn & Spa (Ojai, California) • Pan Pacific Hotel Seattle (Seattle, Washington) • Resort at Squaw Creek (Lake Tahoe, California) • The Broadmoor (Colorado Springs, Colorado) • The Inn at Spanish Bay (Pebble Beach, California) • The Mirage (Las Vegas, Nevada) • Viceroy Snowmass (Snowmass Village, Colorado) Participating ALHI member hotels and resorts outside of the U.S. include: • Atlantis, Paradise Island (Paradise Island, The Bahamas) • Atlantis, The Palm (Dubai, United Arab Emirates)

• Fiesta Americana Grand Coral Beach (Cancun, Mexico) • Fiesta Americana Grand Los Cabos Golf & Spa Resort (Los Cabos, Mexico) • Half Moon (Montego Bay, Jamaica) • Live Aqua Cancun (Cancun, Mexico)

For more information on the "ALHI 25th Silver Anniversary Sale," and for a list of participating ALHI hotels and resorts, contact your nearest ALHI National Sales Office, call the "ALHI Group Desk" toll-free at 866-303-ALHI (2544), and visit www.alhi.com . Information about ALHI and its distinguished portfolio also may be obtained by visiting www.alhi.com . On the website, planners can quickly see details of each property's meeting, accommodation, recreational and dining offerings, as well as destination information and "Luxury On Sale" value opportunities. A photo gallery, meeting floor plans and specs, and a location map for each property are also easily accessible. "The 'ALHI Silver Anniversary Sale' is a great way for us to assist planners and association executives in stretching their program's dollars, while maintaining the quality of distinctive facilities and services the attendees have come to expect and deserve," said David Gabri, president and CEO of ALHI. "Planners can use the credit to simply lessen expenses, or as a cost-effective means to really put an extra 'WOW' into the program. A $10,000 credit can really go a long way to ensuring a program is truly memorable. It really is an excellent program for any planner looking to book any business over the next year. So don't miss out!" With a worldwide portfolio of over 100,000 rooms and suites and more than 10 million square feet of meeting space, ALHI provides planners professional National Sales services with easy one-call access to its outstanding member hotels and resorts which specialize in meetings and incentive programs requiring from 10 to more than 5,000 rooms. Associated Luxury Hotels has 16 professionally staffed National Sales Offices to serve, with locations in Washington, D.C., Atlanta, Boston, Chicago, Dallas, Denver, Kansas City, Louisville, New York City, North Carolina, Orange County (CA), Orlando, Philadelphia, Richmond, San Diego, and Toronto. Go to www.alhi.com to identify the "ALHI Contacts" sales professionals in your area. For more information about ALHI and its member hotels and resorts, or on the 10 new ALHI specialty segments, contact your nearest ALHI National Sales Office, call the "ALHI Group Desk" toll-free at 866-303ALHI (2544), and visit www.alhi.com . www.hispanicmeetingstravel.com | HM&T 23


COVERSTORY

Latino Hotel Association

‌

impact on the


T

he Latino Hotel Association (LHA) is a newly formed organization that has already begun to make waves within the lodging industry in a short period of time thanks in part to the direction from its President, Ms.

A l e j a n d r o Ye m e n i d j i a n , O w n e r, Tropicana Las Vegas and Angela Gonzalez-Rowe, President, Latino Hotel Association. The Tropicana Las Vegas will host the 2011 Inaugural LHA conference in November.

Angela Gonzalez-Rowe (President & CEO of Hospitality Solu-

tions, LLC) and guidance from both its Chairman of the Board, Mr. Bill Fortier, Senior Vice President – Development the Americas for Hilton Hotels Worldwide, and Vice-Chairman, Carlos Rodriguez, President and Managing Partner, RodBlu Investments and DVI Cardel Funds. LHA was organized in 2010 to be the preeminent organization representing the business interests of Latino hotel owners, operators and developers. The Latino Hotel Association is quickly becoming a global network of industry professionals designed to equip its members with the educational and business resources needed to be successful within the lodging industry. The goal of the Latino Hotel Association is to serve its members through four pillars of service. These pillars consist of Community, Education, Advocacy, and Resources. The LHA is committed to forming an inclusive environment where Latino lodging executives come together to share culture, exchange ideas and best practices, and celebrate successes within the Latino lodging industry.

‌.Making an Lodging Industry


COVERSTORY

CK Patel, Chairman, Asian American Hotel Owners Association; William A. Ramos, Director of Intergovernmental Affairs at U.S. Department of Commerce, Office of the Secretary, Washington D.C. Angela Gonzalez-Rowe, President, Latino Hotel Association; Andy Ingraham, President & CEO, NABHOOD network during the IAHMP 15th Annual Conference.

LHA Vice-Chairman, Carlos Rodriguez; LHA President, Angela Gonzalez-Rowe and LHA Chairman, Bill Fortier at a press conference earlier this year announcing the Battle of the Brands.

The goal of the Latino Hotel Association is to serve its members through four pillars of service. These pillars consist of Community, Education, Advocacy, and Resources. The LHA is committed to forming an inclusive environment where Latino lodging executives come together to share culture, exchange ideas and best practices, and celebrate successes within the Latino lodging industry. The main focus of LHA for 2010 is to build its membership and have a successful conference. Efforts are underway to establish an LHA Florida chapter as well as to lay the foundation for a chapter in the state of Texas. Through membership drives and networking opportunities at other industry conferences and events the Latino Hotel Association is letting itself be known to potential members. Through good old-fashioned grassroots networking the LHA has begun to peak the interest of Latino hotel owners in the U.S. and throughout Latin America. LHA now has members in 8 countries. LHA is also on the verge of making an impactful alliance with the Mexican Hotel and Motel Association (AMHM) where the members of AMHM will receive a complimentary one-year membership into the Latino Hotel Association. This partnership will allow these new members to have access to all the resources the LHA has to offer and thus exposing hoteliers in Mexico to see for themselves the programs, resources and benefits 26 HM&T | Hispanic Meetings & Travel

that membership in the Latino Hotel Association can provide their hotels and enterprises. Ms. Gonzalez-Rowe plans to make such alliances with the hotel associations of all Latin American countries in the coming years. Latino Hotel Association believes that helping educate hoteliers and their employees will drive hotel owners’ businesses to be more successful and therefore increase profits. As a result, the pillar of Education is at the forefront of what LHA offers its members. The two biggest learning opportunities for members are the Annual LHA Conference and Expo and the Hotel Investment and Franchising Forum. At the Annual Conference, attendees can immerse themselves in compelling general sessions, educational sessions and roundtable discussions on key issues affecting the lodging industry. The Hotel Investment series walks attendees through the whole process of hotel development which is ideal for persons wanting to invest in hotels, those wanting to become hotel owners or those existing hoteliers and investors wanting to move into other markets. This program is open to all Latino business owners who are looking to invest in other avenues. One of LHA’s goals is to impress upon Latino business owners in all industries that hotel ownership and development is a viable investment. As explained by Ms. Gonzalez-Rowe “Latinos have now become the largest minority in the United States but the percentage of Latino hotel ownership in the lodging industry remains the smallest of all groups. LHA hopes to change this.” Once a strong membership is established, LHA plans to be the voice of many to ensure that the Latino hoteliers’ voices are heard. LHA

plans to advocate for Latino hoteliers in terms of government regulations and public policy activities that affect members at the national and international level. LHA also works in close cooperation with other minority lodging associations to help ensure all minorities are heard and represented appropriately. LHA is also committed to provide its members with business resources that will propel them to improve their hotels and enrich their professional development. Latinohotelassociation.com boasts with a vast library of resources at its members’ fingertips. LHA members can participate in various regional meetings throughout the year as well as online webinars that focus on professional development. LHA has also developed a series of programs that focus on the people most directly involved in guest contact and services – the line employees. LHA can help its members tailor employee training programs that specifically meet their standards and objectives. LHA has also managed to forge concrete and substantial alliances with industry suppliers to provide discounted services and products to its members. Such alliances include discount pharmacy Rx program; purchasing programs; discounted analysis reports and legal partnerships. These added value programs will allow members to receive extra benefits during their tenure as an LHA member. Ms. Gonzalez-Rowe will no doubt achieve these goals especially since she has already been able to impress her vision upon a large majority of the leading name brand hotel chains in the U.S. and counts as sponsors such names as Hilton, IHG Hotels, Best Western and La Quinta to name a few. The Latino Hotel Association is committed to the continued evolution and prosperity of the lodging industry by demonstrating the resources and talents the Latino business community has to offer. With such a commitment to excellence the sky is the limit to how far this association can go. Latino Hotel Association 2600 South Shore Blvd, Suite 300 League City, Texas 77573 281.668.9165 www.latinohotelassociation.com


What type of training and preparation can these hotel executives expect to receive? Brand battlers, who will be matched by height and weight, will train with professional boxers in their respective areas for several months before entering the ring to spar for three, one-minute rounds.

Who will benefit from the funds raised during this event?

Annual Conference & Expo. On November 17, 2011 at the Tropicana Las Vegas, top hotel executives will step into the ring "to fight for education". Ms. Gonzalez-Rowe gave us an insight to this unique LHA event.

Latino Hotel Association's Signature Fundraiser

Who was the first executive to heed the call to "Fight for Education"?

Whether it is a culinary face-off or a riveting match in the ring the LHA "Battle of the Brands" event creates industry excitement while raising funds for education and job training within the Latino lodging community. The industry's most anticipated event occurs during the Latino Hotel Association's

Mr. Raj Trivedi, Executive Vice President Franchise and Development Officer, La Quinta Inn & Suites was the first industry executive to heed the call. Mr. Mark Williams, Vice President - North America Development, Best Western International, Inc soon followed entering his name as a brand battler. We look forward to seeing the

Proceeds from "Battle of the Brands" will be used to educate and train Latinos in the hotel industry from property level executives to executive staff by means of LHA's professional development and job training programs. This black-tie event will feature five matches between senior hotel executives from leading hotel brands. The event will also include a reception, dinner, well-known Latino entertainers, a live-auction and after party. "Battle of the Brands" is a stand -alone event, registration for the LHA Annual Conference & Expo is not necessary to participate. Individual tickets and tables of 10 are available for purchase. For more information on Latino Hotel Association, the annual conference or "Battle of the Brands" visit www.latinohotelassociation.com or contact Angela Gonzalez-Rowe at 281-668-9165.

www.hispanicmeetingstravel.com | HM&T 27

COVERSTORY

different brand representatives coming out in support of their individual companies and expect everyone will enjoy the night's festivities.


AsĂ­ Es Albuquerque, Nuevo MĂŠxico La Tierra Encantadora lbuquerque, New Mexico - The Land of Enchantment is famous for its amazing natural beauty and ancient past. From dinosaurs to volcanoes to Native American Anasazi ruins you won't be disappointed. Since the days of the nomadic Native American tribes, the Spanish Conquistadores, and the traders of the Santa Fe Trail, Albuquerque and the state of New Mexico has played host to touring peoples of all kinds. As the fifth largest state by landmass, New Mexico lends itself well to touring by automobile, which millions of people did during the heyday of the famous Route 66. But whether you want to tour by car or on foot, if you want to see natural beauty, historical documents or breathtaking art of all kinds, New Mexico has something for you to see that you just won't find anywhere else. When planning a meeting in Albuquerque, New Mexico meeting planners would be wise to take advantage of what Albuquerque and the state of New Mexico offers. Making sure to include time for delegates to enjoy the destination is a must do in hosting a successful meeting.

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Over 500 years of Hispanic Culture in New Mexico The Spanish first came to New Mexico in 1541. In 1598, the first Spanish colonial settlement, San Juan de los Caballeros, was founded in what is now northern New Mexico. The Spanish also established missions, some with beautiful churches and artwork, throughout the

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area. In 1706, settlers founded Albuquerque,

Today, visitors can feel the vibrant Hispanic tra-

named for the Spanish Duke de Alburquerque.

ditions across the state. From the food to the lan-

For over 500 years, Hispanic culture has influ-

guage and from the festivals to the arts and crafts,

enced how New Mexicans work, play and live.

Hispanic culture is here for everyone to savor.


Mexican mariachi and trio romantico music with more contemporary elements to create a festive entertainment experience. NY Louie & Friends play in configurations of 4 to 9 players with a mix of Smooth Jazz, Latin Jazz and Salsa to create a lively atmosphere for any occasion. Mariachi Nuevo Sonido plays Mexican traditional music and New Mexican music of the past and present, to celebrate and maintain the continuing influence between Mexican and New Mexican culture. Baile en Fuego features dance instructions and Folkorico performances and much more.

New Mexico's Largest City Albuquerque is the largest city in the state of New Mexico and Home of the Kodak International Balloon Fiesta, Sandia Peak Ski Area, the Albuquerque Biological Park, and historic Route 66. A thriving city, Albuquerque was once unchartered territory sought after by Francisco Vázquez de Coronado who was in search of what proved to be a highly elusive legend - the Golden Cities of Cíbola. What he found were vast, beautiful landscapes and a rich Pueblo heritage. The Santa Ana, Sandía, Zia, and Isleta pueblos remain and most of them operate successful business ventures, mainly in the form of Las Vegas-style casinos that feature nationally known musical acts. To the east, the Sandía Mountain range is visible from everywhere in the region. Named Sandía, the Spanish word for 'watermelon' by Spanish explorers, the Sandia mountainsides take on a pink color at sunset. Also of note is The Petroglyph National Monument on the West Mesa, which contains up to 15,000 ancient rock carvings, created centuries ago by Native American artisans. To the south along the Río Grande, on the old path of El Camino

Real and the Chihuahua Trail are the peaceful farming communities of Los Lunas and Belén. Migrating birds gather along these old paths as well, lending texture and character to the pure blue skies. Albuquerque has been named among the top 50 adventure towns by National Geographic Adventure magazine for its biking paths along the Rio Grande and the 52-mile high desert Turquoise Trail. With a population of 507,785, Albuquerque is a wonderful city to visit and to hold your meetings and events.

Entertainment Paradise Albuquerque and New Mexico's performing artists entertain with music and dance that will knock your socks off! Entertainment ranges from world-class Guitarist, Symphony, Mariachi, Show Bands, Pop, Rock, Rap, Jazz, Broadway, Western, and all that the music world has to offer. Albuquerque and New Mexico's diversity of entertainers enjoy national and international acclaim. Albuquerque Hispano Chamber of Commerce counts among its members a variety of musicians such as Los Primos who play

New Mexico Entertainers, their Music and Dance and Albuquerque's Cultural and Entertainment sites: National Hispanic Cultural Center South Broadway Cultural Center Indian Pueblo Cultural Center Albuquerque's Historic Old Town Plaza Expo New Mexico (State Fairgrounds) Journal Pavilion Pope Joy Hall at the University of New Mexico Historic Kimo Theatre Albuquerque Biological Park and Aquarium Rio Grande Zoo Santa Fe Opera Ranchers Club Lounge (Hilton Hotel) Rio Grande Lounge-Hyatt Regency Tamaya Resort and Spa Sandia Casino Isleta Casino Route 66 Casino San Felipe Hollywood Casino Santa Ana Casino Albuquerque Balloon Fiesta Park OHKAY Casino, Española NM Acoma Sky City Albuquerque Convention Center Kiva Auditórium

www.hispanicmeetingstravel.com | HM&T 29


In the past 5 years alone, the Convention and Tourism Department has booked over 400 conventions and events and 304,000 room nights for Albuquerque. The economic impact for business booked was over $45 million. The Albuquerque Hispano Chamber of Commerce Convention and Tourism Department offers an impressive array of complimentary services to visitors, groups and the local community.

Services include: • • • • • •

• Albuquerque Convention Center

The Albuquerque Hispano Chamber of Commerce (AHCC) is one of the largest Hispanic Chambers in the United States. It is a business membership organization designed to foster economic growth, work force development, online business and convention & tourism with an emphasis on the Hispanic business person. Additionally, the AHCC advocates for small business at the New Mexico legislature and for opportunities to increase resources for entrepreneurs. AHCC members can access nearly 1500 businesses, 60% of which are Hispanic owned. Most recently, the Chamber introduced two unprecedented economic development and workforce development programs: eMercadoNM.com and Dos Mundos. The first is an online-based economic development tool

30 HM&T | Hispanic Meetings & Travel

designed to connect business to rural and urban markets throughout New Mexico. The www.eMercadoNM.com database is comprised of nearly 70,000 New Mexico businesses. Members create a "Highlighted member profile" onto the electronic database that becomes a concise advertisement of products and services online. The second program, Dos Mundos, is a customized bi-lingual work force training program serving incumbent workers and work seekers. Since 1976, The Albuquerque Hispano Chamber of Commerce Convention and Tourism Department has been promoting and marketing Albuquerque globally and among the Hispanic and Native American markets as the ideal destination for tourists and associations and groups to hold their meetings and conventions.

• • • •

Convention planning Events planning Assistance with registration Las Amigas welcome ambassadors Press and public relations Assistance with competitive bids (Hotel Accommodations, Convention Center, Tours, Transportation, etc.) Welcome packets with information on New Mexico for dignitaries Marketing and promotions of AHCC member businesses at various trade shows Statewide brochure distribution (mail inquiries and trade shows) Tourism events and attendance promotions Spouse and youth planning

The Albuquerque Hispano Chamber of Commerce has numerous partnerships that include the City of Albuquerque Economic Development Office, New Mexico State Economic Development Office, The U.S. Department of Commerce, Albuquerque Mexican Consulate and local Universities. Meeting planners, companies and/or countries interested in utilizing these services may contact the Albuquerque Hispano Chamber of Commerce through their web site or by contacting Cathy Gonzales, VP Convention & Tourism - Telephone: (505) 842-9003 ext. 117 or via email: cathy_gonzales@ahcnm.org.



Meeting in Albuquerque at Heritage Hotels & Resorts HOTEL ALBUQUERQUE 800 Rio Grande Blvd. NW Albuquerque, NM 87104 Phone: 505-843-6300 www.hhandr.com

NATIVO LODGE

lbuquerque, New Mexico is home to two of the most culturally distinct hotels in the Southwest - Hotel Albuquerque at Old Town and Nativo Lodge as well as a unique meeting venue, Casa Esencia. All 3 of these properties are owned by Heritage Hotels and Resorts, a Hispanic-owned company with several hotels throughout New Mexico and Arizona. Heritage Hotels and Resorts sets itself apart with properties that exude the culture of the region where they are located. From furnishings to food, from artwork to décor Heritage Hotels and Resorts provides its guests with a unique lodging experience and unforgettable meeting space venues.

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The hotel features a 14,000 square foot state-of-the-art Grand Ballroom, 27,000 square feet of exhibit, meeting and pre-function space and 21,000 square feet of outdoor pavilion event space. Function rooms include: Alvarado Ballroom – a blend of Native American, Mexican, Spanish and Western cultural traditions Franciscan Ballroom – evident of the prestige and glamour of the Pueblo Deco period popular in the southwest in the 1930’s and 1940’s

HOTEL ALBUQUERQUE AT OLD TOWN

Fireplace Room – an elegant yet cozy atmosphere perfect for indoor/outdoor parties and events

Located in the heart of Historic Old Town and a short distance away from the downtown Convention Center, Hotel Albuquerque at Old Town is a full service convention facility that offers flexible meetings space to accommodate any size meeting or event.

Pavilion & Gardens – an elaborate outdoor function space for parties from 10 to 500 people Experience Hotel Albuquerque at Old Town, the premier convention hotel in Albuquerque, New Mexico.

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Nativo Lodge combines rich and vibrant Native American cultural aspects with contemporary city elements. Nativo Lodge is ideally located for getting around town quickly and easily with only a short drive to downtown Albuquerque. For groups up to 225, Nativo Lodge offers 11 distinct meeting spaces with 7,604 total square feet with a full banquet kitchen. The Tewa ballroom, which can be separated into three distinct meeting spaces, is perfect for large meetings or special events and the Mezzanine area is a wonderful open space for a more non-private event. The Nativo Lodge offers the Pinon, Sabina and Chamisa meeting rooms for small private meetings and the small but comfortable Alameda and Mirasol Boardrooms. Nativo Lodge also counts with an outdoor teepee for parties or small retreats. Nativo Lodge 6000 Pan American Freeway, N E Albuquerque, NM 87109 Phone: 505-798-4300 www.hhandr.com/nativo


CASA ESENCIA Surrounded by the rich history of Albuquerque’s Old Town, Casa Esencia is reinventing Albuquerque events with unparalleled service in a glamorous hacienda setting. This sophisticated contemporary event venue has a design scheme that marries contemporary style with its Spanish Territorial origins.

History Built in 1783 by Salvador Armijo, Casa Esencia is one of New Mexico’s most historic buildings and a landmark with the National Register

of Historic Places since 1976. Originally a privately owned hacienda, the building’s architecture was typical of the time with thick adobe walls, an absence of windows and an enclosed courtyard. In 1977, after almost 200 years of ownership and residence, the Armijo family sold the building. The property changed hands several times and its doors were permanently closed in 2004. The property sat empty until Heritage Hotels and Resorts purchased the building in November 2008 and is thrilled to bring renewed life to this beautiful and important New Mexico landmark.

Features • Approximately 8,000 square feet of elegant rooms with space to host 298 adults • Full service catering and certified Mixologists • Extensive customizable hors d’oeuvres style dining menu with full service from breakfast to dinner • Ideal for corporate events, non-profit and political fundraisers, private dinners, weddings and all other life celebrations

Inside Casa Esencia The hacienda offers guests a variety of unique spaces to socialize and celebrate. Relax in an elegant, serene setting while your guests wander through various private rooms, patios and courtyards.

Casa Esencia 800 Rio Grande Blvd. NW Albuquerque, NM 87104 Phone: 505-222-8736 Email: info@casaesencia.com


ConferenceRecap IAHMP 15th Annual Educational Conference & Tradeshow

The IAHMP 15th Anniversary International Conference & Trade Show is a Huge Success in Las Vegas! The Opening Reception featured the Grammy nominated band La Charanga playing Cuban Salsa in a wide variety of rhythms making the conference participants happy to meet each other on the dance floor. The Tropicana Las Vegas sponsored the band, and the Chef provided delicious food and drinks, setting the stage for an exciting conference. Alejandro Yemenidjian owner of the Tropicana Las Vegas attended the reception making sure to welcome everyone to his "CASA" the Tropicana Las Vegas hotel. The next day Alejandro Yemenidjian gave the official welcome to all the participants. His remarks set the momentum for some of the best educational sessions held at an IAHMP conference. There is no doubt that Mr. Y, as he is known to staff members, is committed to making the Tropicana Las Vegas the home for all Hispanic meetings and conventions in Las Vegas. Born in Argentina his first language is Spanish and his remarks were made in both English and Spanish to welcome the delegation from Mexico and South America. His hands on support was evident and staff members made sure IAHMP participants enjoyed their stay in Las Vegas. Gracias! To our members Alejandro Yemenidjian and Alessandra Bergman-Nicolini, National Sales Director, Tropicana Las Vegas for your great hospitality and support of IAHMP as the Title sponsor for the conference. Keynote Speakers motivated conference attendees! Among the featured speakers at the conference was Simon T. Bailey voted best speaker by Meeting Planners in Meetings & Conventions magazine (July 2010). Simon T. Bailey's Keynote Address presented the 4 Steps to Transforming Your Life and Revealing your Genius to the World. Simon has spoken to over a quarter million people around the world teaching the same transformational system he used to reshape his own life. Following his remarkable presentation Mr. Bailey signed his book "Release Your Brilliance" written in Spanish and English for each of the conference participants. Gracias! Simon T. Bailey for sharing your message with IAHMP. And a very special thanks to all our friends at Destination DC for sponsoring the book "Release Your Brilliance" which was presented complimentary to all our conference participants. 34 HM&T | Hispanic Meetings & Travel

Mexico Tourism Board - A Participant and Sponsor of the IAHMP 15th Anniversary International Conference & Trade Show! El Consejo de Promoción Turística de México/México Tourism Board was represented by Jorge Gamboa Patron, Director of the Los Angeles, California office. He opened his presentation by singing a melody demonstrating his talent as a skilled singer and then presented a video on Mexico's beautiful destinations that invite USA groups to bring their meetings to Mexico. Armando de la Garza, President of IAHMP México narrated "La Moda del Bicentenario Mexicana" a Mexican Fashion Show that featured the work of designers Patricia Gamez and Ana de la Fuente. Models included Andrea de la Garza Gamez, Maria Jose Linaje and Maru Linaje who wore dresses prepared specifically for the IAHMP 15th Anniversary. Building on the cultural theme Mexico Tourism also featured a reenactment of the Mexican War of 1910 when Pancho Villa became a national hero to the people of Mexico. Salvador Montenegro owner of Montenegro Production Company played the part of Pancho Villa along with women portraying the "Adelitas" - the women who picked up weapons to fight side-by-side with the Pancho Villa troops. Conference participants were invited to dress-up and join Pancho Villa in the dramatization of the event which was featured each day and culminated at the closing event. The event was educational and enjoyed by all the participants especially those who dressed up and became a part of the Pancho Villa historical demonstration. The Conference & Trade Show Showcased Local Youth! The Valley High School Army JROTC Viking Battalion and Ronni Shy officially opened the Conference & Trade Show with the showing of the colors. Ms. Shy sang the National Anthem of the United States and also sang America the Beautiful at the noon luncheon. The student participation was coordinated by Paul Borin Valley High School Magnet Theme Coordinator and NAF Director with Elida Chavez, IAHMP Western Region President.

The Conference featured the Presidents/ CEOs of major Hispanic/Multicultural Associations IAHMP was honored to host the National Association of Hispanic Publications, the National Society of Hispanic MBAs, the National Association of Hispanic Federal Executives, SER-Jobs for Progress, National Association of Black Hotel Owners, Operators & Developers (NABHOOD), Latino Hotel Association, United States Tennis Association, US Travel Association, Mexican American Legal Defense & Education Fund (MALDEF), the Asian American Hotel Owners Association and the Professional Convention Management Association (PCMA) at the 15th Anniversary International Conference. Deborah Sexton, president of PCMA was a luncheon speaker who presented an overview of the industry and projections for the next five years. She invited IAHMP to join PCMA in working together to meet common goals between both associations within the meetings and hospitality industry. During the conference Clara Padilla Andrews, President, the National Association of Hispanic Publications joined Margaret Gonzalez, President, IAHMP in signing a Memorandum of Understanding establishing a partnership between the two organizations pledging to work together to support the goals and objectives of both associations to better serve the Hispanic community. Featured Speakers give the Las Vegas Conference a special touch! Consuelo Castillo Kickbusch, Founder & President, Educational Achievement Services, Inc. was among the featured keynote speakers at the IAHMP Conference. Consuelo speaks from the heart about overcoming poverty and discrimination to successfully complete her studies at Hardin Simmons University and entering the United States Army as an officer. While in the military she broke barriers and set records to become the highest ranking Hispanic woman in the combat support field. After a 22 year Army career and achieving the rank of Lieutenant Colonel Consuelo retired and has dedicated her life work to helping others especially young people. Consuelo speaks to audiences in the corporate, professional, non-profit, and multicultural markets on overcoming obstacles and achieving your professional career goals.


ConferenceRecap

Featured speakers included Patricia Rojas, Vice President, Government Relations, for the U.S. Travel Association in Washington, DC. She presented information on their efforts to increase travel to and within the United States which lead to the adoption of the Travel Promotion Act and the creation of the nation's first federal agency to address travel. She also discussed the development of travel security provisions in legislation to implement the recommendations of the 9/11 Commission. And William A. Ramos who was appointed by President Barack Obama as the Director of Intergovernmental Affairs, Office of the Secretary at the U.S. Department of Commerce. The Department of Commerce will oversee the new federal office to promote travel to the U.S. and Mr. Ramos discussed their role in implementing the new legislation. Prior to joining the Obama Administration, William was the Director of the Washington, D.C. Office of the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund and a member of the National Urban Fellows program. He began his career at ASPIRA of Florida, a Puerto Rican organization dedicated to youth leadership development. Mr. Ramos earned his Bachelor of Science in Social Work from Florida International University and his Master of Public Administration from Bernard Baruch College, School of Public Affairs at the City University of New York.

Viviana Matasaru, CDMP, Conference Coordinator for US Tennis Association with Glenda Damian, CMP, Director Regional Sales, Las Vegas CVA Patricia Rojas, Vice President, Government Relations, US Travel Association

Alejandro Yemenidjian, Owner, Tropicana Las Vegas presents his opening remarks on the first day of the conference

Jorge Gamboa Patron, Director - Los Angeles, Mexico Tourism Board

Al Gallegos, National President, National Association of Hispanic Federal Executives, Gillian Ware, National Sales Manager, San Diego CVB and Roy Jay, President, Oregon Convention and Visitor Services

CK Patel, Chairman, Asian American Hotel Owners Association; Angela Gonzalez-Rowe, President, Latino Hotel Association; Al Gallegos; National President, NAHFE; Manny Gonzalez, CEO, National Society of Hispanic MBA's; Clara Padilla Andrews, President, National Association of Hispanic Publications; Andy Ingraham, President & CEO, National Association of Black Hotel Owners, Operators and Developers and Margaret Gonzalez, President, IAHMP

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ConferenceRecap

Dzidra Junior, Director Regional Sales, Diversity, MGM Resorts International; Deborah Sexton, President & CEO, PCMA and Glenda Damian, CMP, Director Regional Sales, Las Vegas CVA

The Grammy award nominated band, La Charanga, entertained attendees at the opening reception

Elida Chavez, CDMP, Western Region President, IAHMP; Armando de la Garza, President, IAHMP Mexico Chapter; Alex Yemenidjian, Owner, Tropicana Las Vegas; Margaret Gonzalez, President, IAHMP and RenĂŠ Flores de la Fuente, President, OCV Monclova

William A. Ramos, Director of Intergovernmental Affairs at U.S. Department of Commerce, Office of the Secretary, Washington D.C.

Keynote Speaker, Simon T. Bailey, MA, CSP

Lawrence John, Executive Director, Ethics and Rules Office, The Navajo Nation

36 HM&T | Hispanic Meetings & Travel


ConferenceRecap Armando de la Garza, President, IAHMP Mexico Chapter with Jorge Gamboa Patron, Mexico Tourism Board, Director - Los Angeles

Deborah Sexton, President & CEO, PCMA addresses attendees during a luncheon at the Tropicana Las Vegas

Participants of the Multicultural Association Executives Panel included CK Patel, Chairman, Asian American Hotel Owners Association; Manny Gonzalez, CEO, National Society of Hispanic MBA's; Clara Padilla Andrews, President, National Association of Hispanic Publications; Al Gallegos, National President, National Association of Hispanic Federal Executives

An award of congratulations was presented to Margaret Gonzalez, President, IAHMP, in recognition of IAHMP's 15th Anniversary by Oscar Águilas Salinas, Universidad Tecnológica de Coahuila, México.

Alessandra Bergman-Nicolini, National Sales Manager and Joni Peru, Vice President of Sales of the Tropicana Las Vegas pose for a picture with Pancho Villa - Salvador Montenegro, Owner of Montenegro Productions

Diego Fernandez de Cordoba, President, Panama CVB and IAHMP South America Chapter made the long journey to Las Vegas.

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ConferenceRecap Penny Griego, Associate Director of Business Development, Hard Rock Hotel & Casino Albuquerque; Mary Ann Jones, CPM, Assistant Vice President Convention and Tourism, Albuquerque Hispano Chamber of Commerce and Yuriria Morales, Convention and Tourism Representative, Albuquerque Hispano Chamber of Commerce

Andy Ingraham, President & CEO, NABHOOD; CK Patel, Chairman, Asian American Hotel Owners Association; Angela Gonzalez-Rowe, President, Latino Hotel Association; Clara Padilla Andrews, President, National Association of Hispanic Publications; Al Gallegos, National President, National Association of Hispanic Federal Executives

Ralph Gonzalez, Treasurer, IAHMP and Pancho Villa - Salvador Montenegro, Owner, Montenegro Productions address the attendees.

The Mexican Fashion Show models and designers Andrea de la Garza Gamez, Ana de la Fuente, Patricia Gamez, Maru Linaje, Maria Jose Linaje, Cristina de la Fuente

38 HM&T | Hispanic Meetings & Travel

Consuelo Castillo Kickbusch, Founder & President, Educational Achievement Services, Inc speaks to attendees during a general session.

Margaret Gonzalez, President, IAHMP and Clara Padilla Andrews, President, National Association of Hispanic Publications sign a memorandum of understanding between the two associations.


Anthony "Tony" Gladney, Vice President, National Diversity Relations, Caesars Entertainment, Margaret Gonzalez, President, IAHMP and Ed Coffey, Director of Sales - Western Region, Las Vegas Meetings by Caesars Entertainment at an evening reception at Caesars Palace

Glenda Damian, CMP, Director Regional Sales, Las Vegas CVA; Cecilia Marquez, Director of Convention and Tourism Sales & Services, Albuquerque HCOC; Margaret Gonzalez, President, IAHMP; Brian Payne, Account Director, Western Region, Austin CVB; Jackie Lozano Payne, Sales Manager, Visit Norfolk; Mary Ann Jones, CPM, Assistant Vice President Convention and Tourism, Albuquerque HCOC; Gary Simon, Director MultiCultural Affairs, Sacramento CVB

Montenegro Productions delighted attendees with historical costumes and festive role playing. Visit www.montenegropro.com to learn more about their conference services.

ConferenceRecap

The Albuquerque Hispano Chamber of Commerce was well represented with Mary Ann Jones, CPM, Assistant Vice President Convention and Tourism, Cathy Gonzalez, Vice President Convention and Tourism, Yuriria Morales, Convention and Tourism Representative and Cecilia Marquez, Director of Convention and Tourism Sales & Services


speakersbureau

Consuelo Castillo Kickbusch Breaking barriers and setting records in the military, she became the highest ranking Hispanic woman in the Combat Support Field of the United States Army orn and raised along the border in a small barrio in Laredo, Texas, Consuelo Kickbusch overcame poverty, discrimination and illiteracy to become the successful community leader she is today. Although she grew up without material wealth, Consuelo was taught by her immigrant parents to be strong and get an education to improve her life. The values Consuelo

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40 HM&T | Hispanic Meetings & Travel

learned during childhood were reinforced throughout her career in the United States military. After graduating from Hardin Simmons University, she entered the U.S. Army as an officer and served for two decades. In 1996, she was selected out of 26,000 candidates to assume a command post, which would put her on track for the rank of general officer. She respectfully declined the honor

and retired as a 22-year veteran of the U.S. Army to fulfill her mother's dying wish - for her to return to her roots and become a community leader. In realizing her dream, she founded Educational Achievement Services, Inc. with a mission to prepare tomorrow's leaders. "Leadership is not about us, but about the legacy we leave behind". Today, she is a renowned charismatic, passionate and influential speaker who carries a powerful message of what it takes to be an effective leader in today's global marketplace. Consuelo has spoken to hundreds of schools, colleges, universities, corporations, and government institutions both in the U.S. and abroad. Since 1996, Consuelo has dedicated her life to empowering a new generation of leaders. She has worked with over one million children and their parents across the United States through Educational Achievement Services, Inc. (EAS), her human development company, www.EASLeadership.com Consuelo currently shares her story with people of all ages and creeds. She is doing exactly what she preaches - living a legacy. She maintains a strong dedication to saving the youth of America by mentoring students and parents across the United States. As a young girl she was called poor by her classmates. When she told her father he told her Consuelo you are not poor, you are rich in tradition, and values and culture. And you have no license to think, act or behave poorly. You are rich". A message she repeats to students who may be facing a similar circumstance. It is a memory she cares from her father who never had the opportunity for higher education but he was a very wise man which proves that some lessons are not learned in school but from your parents. In addition to her work with American youth, Consuelo reaches audiences in the corporate, professional, non-profit, and multicultural markets. Consuelo is the proud mother of five daughters and currently resides in Las Vegas, Nevada, with her husband, David. Consuelo Castillo Kickbusch Army Veteran * Author * Motivational Speaker * Educator www.EASLeadership.com


speakersbureau Recent reactions to José Galvez's presentation, SHINE "important" "insightful" "authentic" "captivating" "genuine" "you could have heard a pin drop" And overheard from a board member to a conference organizer: "What are you going to do next year to top this?"

For over forty years, Pulitzer Prizewinning photographer José Galvez has documented the everyday lives of Latinos across the United States. In SHINE, José's personal story of struggle and triumph - of working as a shoeshine boy in the Mexican barrios of Tucson, of being the first to go to college, of professional success at the Los Angeles Times - is told while a stunning presentation of his black and white documentary photos runs in the background. Attendees are treated to an absolutely

unique

experience

designed to lift the spirit. To learn more about booking José for your next conference or meeting, head to www.josegalvez.com or call 919-493-3525. www.hispanicmeetingstravel.com | HM&T 41


eventscalendar m e e t i n g s

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c o n f e r e n c e s

International Association of Hispanic Meeting Professionals 16th Annual Conference, Hotel Albuquerque, Albuquerque, New Mexico, December 7-10, 2011 April

May

Hispanic Association of Colleges & Universities 16th Annual National Capitol Forum on Hispanic Higher Education Westin Washington D.C. City Center April 4-5, 2011

Hispanic Association on Corporate Responsibility The Annual HACR Symposium Washington, DC May 2-3, 2011

National Society for Hispanic Professionals Diversity Job Fair Metropolitan Pavilion New York, NY April 14, 2011 League of United Latin American Citizens National Women’s Conference Hyatt Regency McCormick Place Chicago, IL April 8-9, 2011

42 HM&T | Hispanic Meetings & Travel

Hispanic Business Women’s Alliance Global Summit of Women Grand Cevahir Hotel Istanbul, Turkey May 5-7, 2011 National Society for Hispanic Professionals Diversity Job Fair The Trinity Center, Trinity College Washingon, DC May 19, 2011

July National Association of Hispanic Nurses Annual Conference Flamingo/Harrah's Las Vegas Hotel Las Vegas, NV July 19-22, 2011

June

August

National Assocation of Hispanic Journalists 29th Annual NAHJ Multimedia Convention & Career Expo Disney’s Coronado Springs Resort Orlando, Florida June 15-18, 2011

National Association of Hispanic Firefighters Annual Conference & Business Meeting Georgia World Congress Center Atlanta, GA August 24-25, 2011

National Association of Latino Elected Officials 28th Annual Conference Grand Hyatt San Antonio San Antonio, Texas June 23-25, 2011 League of United Latin American Citizens National Convention & Exposition Hilton Cincinnati Netherland Plaza Hyatt Regency Cincinnati Duke Energy Convention Center Cincinnati, OH June 27-July 2, 2011

September United States Hispanic Chamber of Commerce Fountainbleu Hotel Miami Beach, FL September 18-21, 2011 National Society for Hispanic Professionals Diversity Job Fair Holiday Inn Decatur Conference Center Atlanta, GA September 28, 2011


October National Society of Hispanic MBA’s Conference & Career Expo Anaheim Convention Center Anaheim, CA October 13-15, 2011 National Action Council for Minorties in Engineering National Symposium St. Paul, MN October 18-20, 2011 Socitety of Hispanic Professional Engineers Annual Conference Anaheim, CA Oct. 26-30, 2011 Society for the Advancement of Chicanos & Native Americans in Science National Conference San Jose, CA October 27-30, 2011 Hispanic Association of Colleges & Universities 25th Annual Conference Grand Hyatt San Antonio San Antonio, Texas October 29-31, 2011 National Association of Hispanic Publications October 2011 Annual Convention Las Vegas, Nevada

November Hispanic Dental Assocation 19th Annual Meeting Mission Bay Hitlon Resort & Spa San Diego, CA November 3-5, 2011 Latino Hotel Association Annual Conference & Expo Tropicana Las Vegas November 16-18, 2011 Latino Hotel Association Battle of the Brands Event Tropicana Las Vegas November 17, 2011

December

Latino Hotel Association, Annual Conference & Expo, Tropicana Las Vegas, November 16-18, 2011

International Association of Hispanic Meeting Professionals 16th Annual Conference & Tradeshow Hotel Albuquerque at Old Town Albuquerque, New Mexico December 7-10, 2011

www.hispanicmeetingstravel.com | HM&T 43



Quince Magazine is Launched

Hispanic Meetings & Travel is pleased to introduce to our readers and advertisers the new Quinceañera section where we will explore together the growing opportunities presented by the Quinceañera tradition.

he Quinceañera is a coming-ofage event, akin to a sweet 16 dance and bat mitzvah, that has grown into an over $400-milliona-year industry spread among formal-wear companies, limousine services, party planners, banquet halls and caterers. It’s a costly tradition, with families spending anywhere from $3,000 to $25,000 or more on the affair. But despite the cost, these parties are gaining so much mainstream attention that Walt Disney World Resort is offering Quinceañera celebrations, with theme parties such as the “Belle of the Ball” that can include a horse-drawn carriage and storybook entrance starting at $20,000. Others choose to celebrate their Quinces for an entire week on a cruise ship to exotic destinations that include 7 days of fun and unforgettable activities with friends and family.

T

As the U.S. Latino population explodes to over 50 million, so does the industry for more elaborate Quinceañeras and this presents a great opportunity for the meetings and hospitality industry to gain their share of this industry. Hispanic Meetings & Travel will include the Quinceañera section in each issue of the magazine and invites our readers to submit their Quince to be considered for future publication. Fiesta de Quince When a Hispanic girl turns 15 years of age she is beginning a new phase in her life – that of a young woman. Throughout Latin America and the U.S. Hispanic families celebrate this event with a fiesta called a “Quinceañera” or “Fiesta de Quince” in order to bring family and friends together to show this young lady how much she is

loved and how proud the family is of her reaching this milestone in life. Quinceañeras can trace their traditions back to the Maya peoples of Mexico & Central America who had their own rituals of rites of passage for young women. When the Spaniards arrived in the Americas the two cultures combined and eventually evolved into modern day quinceañera traditions. Traditions include religious ceremonies; beautiful gowns, tiaras and jewelry for the birthday girl; an elaborate feast and dance for those invited to enjoy. Every country in Latin America as well as individual families celebrates with variations of these traditions. In Mexico and Dominican Republic the religious ceremony is extremely important. In Argentina the ceremony of the 15 candles is a must – the birthday girl gives 15 candles to people she believes have positively influenced her development during her first 15 years of life. In the U.S. Chicanos place a significant emphasis on padrinos or sponsors of the fiesta and give them a major role during the ceremony procession. All these traditions and aspects of quinceañeras will be featured in Quince magazine in its inaugural year and throughout its development. U.S. Quinceañeras Facts and Figures The Hispanic market today is the most rapidly expanding market in the United States In 2007, $400 million was spent on Quinceañera parties Families spend an average of $4,000 to $5,000 on a Quinceañera The U.S. Hispanic teen population will grow 18% by 2012, with 400,000 Hispanic girls turning 15 every year

(Facts and figures provided by mediabuyerplanner.com and portada-online.com) Quince Magazine | 2


-reserve the Cantera party hall? About I5 months. What was the most difficult part of the planning process? Making sure all the components (Church, Event Center, Music, etc) were available for the date we had established. Was this process fun or stressful or both? A little bit of the two. It was a little stressful to get consensus among us to make decisions.

Featured Quinceañera: Karen E. Galnares

Date: January 29, 2011

Location: San Benito & Harlingen, Texas, USA

Quince magazine sat down with Karen and her parents, Elias and Elda, days after her quinceañera to discuss what it took to make this fiesta a reality. Did you always know that you would celebrate Karen’s 15th birthday with a quinceañera fiesta? Not really. How old was Karen when you began planning the actual fiesta? She was 13 yrs old. Did you hire a professional party planner? No. 3 | Quince Magazine

Who did the majority of the planning? We all were involved in the planning, but Karen’s mom took the lead and coordination of it. Did the church have any special requirements that had to be met in order to celebrate the mass? Yes. Karen had to attend and comply with the requirements of CCD. Was the mass easy to plan or difficult? It was relatively easy. We had great support from the church members. Did you rehearse the mass? No. Did you have a set budget? No, we had never setup a budget, but we had a pretty close idea of how much money it was going to take. In reality, at the end, it cost a little bit more than what we had in our minds. How long before the actual party date did you: -Set the date with the church? One full year.

Why did you decide not to have damas and chambelanes (a court of honor)? This was a decision made by Karen’s mother, because she wanted Karen to be the center of attention. Where did you buy Karen’s gown? We hired a Professional Designer, Felipe Manzanares, to design a unique dress. Where did Karen get the idea to wear a mini dress during the dance? This is something that Karen had seen in previous Quinceañeras. Did you have someone design this mini dress or did you buy it already made? After looking at different models, Karen designed her own model by picking ideas from different dresses. How did you pick the color scheme of lime green & turquoise? These have been Karen’s favorite colors since she was young. Who had the idea to make the music video of Karen & her friends? This was something suggested by the Professional Photographer and we found it interesting.


- the teen lounge in the Cantera? We were looking for a way to have dedicated space for the teens. - the glow sticks and such? This is something that Karen always liked. - the “acrobats” walking on stilts? This was included in the Omega Sound package.

Karen poses with Omega Sound dancers in front of the teen lounge. They performed various choreographed dances with Karen throughout the evening's festivities. How long did Karen practice her various dance routines? Just about 4 weeks (Monday thru Thursday) before the event. Did you hire a dance choreographer? Yes, we hired Omega Sound (DJ and Dancers) from Brownsville, TX to coordinate music, sound and choreographies. How did Karen choose the music for her dance routines? Karen: “I picked some of the most popular songs on the radio”. How many guests did you anticipate? We were prepared to sit and attend about 400 people. How many guests actually attended? About 380.

As parents what was the best part of that special day? The dance (Karen/Dad) after Karen’s Presentation.

Did you have any fear that too many guests would attend? Yes, there is always a possibility.

Karen, what was the best part of the day for you? Karen: “I had lots of fun when my friends and I all danced together”.

Who chose the song for the father-daughter dance? Karen’s Father (My little girl by Tim McGraw).

Do you have any advice for those parents who are currently planning a quinceañera? It can be as stressful as you want to make it, but with patience and lots of coordination it can be a wonderful experience. Always plan it with plenty of time.

Were the pictures of Karen on the railroad tracks in her gown taken the day of the quinceañera or before? Those were taken the day of the party during a period of time between Church and Karen’s Presentation at the event center, and it was the idea of the photographer. You had many traditional features during the party – mariachi, the band, the food, etc but how did you get the ideas:

Karen, do you have any advice for a quinceañera on her special day? On the day of the party, do not worry about anything, just enjoy yourself and have fun!

- for the specialty photo booth? Saw this in a presentation on a local “Expo tu XV” and we liked the idea.

Quince Magazine | 4


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