Hispanos Emprendedores

How to win over the hispanic consumer

6th Edition July - September 2018

Hispanos Emprendedores

Importance of customer service

A satisfied consumer returns to work and refers you to his circle of contacts. For the client to be happy, it is necessary to offer them good service. It is not enough to have the products they need, they must feel understood, valued and given timely answers.

No entrepreneur should neglect the service and treatment received by the customer, both on his part and his employees. Put yourself in your customer’s place, if they arrive at a restaurant and the waiter is not friendly, the next time they will go to the competition.

It’s that simple, in the current marketplace the consumer has many options to choose from and often does not even have to go to the actual store. Thanks to the Internet, social networks and similar platforms, they decide to visit a place, or not, based on the opinions of third parties.

What good is it for a person to find the products they are looking for in a store if they are not satisfied with the service? In a competitive market and one filled with demanding consumers, improving customer service is key. If you want to win over the Hispanic consumer in the US follow these tips given to you in Hispanos Emprendedores.

Therefore, if you are going to start a business or already have one, you should strive to provide the best customer service. You must differentiate yourself from the competition so that consumers always choose you. For that you must realize that every person who enters your premises is important.

Focus on providing personalized attention, be friendly, serve the client in the shortest time possible. Give clear and timely answers, as well as having a comfortable and welcoming environment, where the person feels at ease.

Why invest in Tennessee?

Doing business in Tennessee is an excellent option if you are determined to start one. It is one of the states with the highest business activity in the country. Each city has organizations willing to offer advice and financing to small business entrepreneurs. Added to this is the reasonable cost- of -living and the advantage of having one of the lowest tax burdens.

These are some of the reasons to invest in Tennessee, but you’ll find many more if you keep exploring. Not only is it a friendly state for small business entrepreneurs, but there are also opportunities in different industries.

Hispanos Emprendedores

Are you ready to invest in the United States and are looking for business ideas to start in Tennessee? This state offers numerous possibilities for entrepreneurs and here are 10 that you should consider.

The basis of the economy in the state is the automotive industry, along with health services. For this reason, new companies related to these sectors would provide a good boost. Tourism, entertainment, and new technologies also offer opportunities for investors.

What do you think of these business ideas to start in Tennessee? If you think there are more opportunities to add to this list, write to our website WWW.HISPANOSEMPRENDEDORES.COM

Hispanos Emprendedores

Connectivity has generated changes in the way we consume information. At Hispanos Emprendedores, we know that this has a direct effect on how to reach the target client. That is why we want you to know how the Hispanic community uses digital and traditional media.

Hispanics lead the use of mobile

One of the most obvious changes that we have witnessed

in recent years is the increased use of mobile devices; especially the smartphone. They are present at almost all times of our life and the trend is that it will remain that way for a long time. The popularity of mobile devices has impacted our way of doing business, promoting companies and brands, as well as capturing leads. Within digital marketing strategies, mobile marketing has become more relevant.

This is possible due to the simple fact that there are more and more users of these devices. According to studies conducted by the Pew Center, 95% of Americans own a cell phone of some kind, and 77% have a smartphone. Given the possibility of surfing the Internet from mobile devices, there are those who have exchanged traditional media for these. Hispanics are an example of this. According to the Global Web Index, the Spanish-speaking community is leading the way towards mobile.

Hispanos Emprendedores

Do you know where your customers are and how to convince them to buy more? Hispanos Emprendedores presents a list of strategies to increase sales in your business. These actions will help you not lose the company’s vision and some only require a small budget.

It is important to incentivize the client to make the business work

There are entrepreneurs who think that promoting their business is a waste of time. Some have managed to stay in the market because they have little competition. But, what would happen if a new business arrives, with a different and improved vision? Most likely, the customers will leave and go with this new option. Promotions are just one of the sales strategies that can be used to attract customers. If you want to have a successful business in Tennessee you must have a vision, be competitive and concern yourself

with generating permanent sales. If you have asked yourself “how do I improve my business”, Soyvendedor.com states that you should concentrate on four points, these are: attracting customers, increasing sales per customer, creating new products and increasing what each client spends. The goal is to sell more, to be capable of revamping the business and have a solid foundation to be able to adapt and survive in times of crisis.

10 strategies to increase sales in your business

Take note of these ideas to increase sales in a store or in any type of

business of which you are in charge. They include basic actions, such as, knowing your ideal client and attracting prospects on an ongoing basis.

1. Define the main product and the complementary ones What products or services do you sell in your business? Do you limit yourself to a specific one or do you try to sell everything at the same time? In either case, you may be making a mistake that is costing you sales. Increase your sales by defining the main product or “star”. But, do not limit yourself to this one; offer addons that will help you increase the sales amount of each customer, per