Marketing Homes Downtown

Page 1

ImagineImagine- Tomorrow’ Tomorrow’s Lifestyles in Yesterday’ Yesterday’s Places


About Us • • • • •

• •

Historic Preservation/ Revitalization Non-profit 40 years of preservation and education experience 350 tax certifications successfully completed 130 properties bought, rehabilitated and sold with protective covenants National expert in neighborhood revitalization: • Homeownership rates triple • Home values increase 10 fold • Crime drops by 50%-80% • Tax base increases exponentially • 19,500 TONS of debris kept out of the landfill Started Middle Georgia Archives Own and operate the Sidney Lanier Cottage house museum and rental facility P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1211 Ross St.St.- Before

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1211 Ross St.St.- After

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


Why People Buy Downtown/Intown Downtown/Intown •

The number one reason that people buy downtown is walkability – Walk to work- 45,000 people are employed downtown – Walk to entertainment- Bars, music, movies and restaurants all in walking distance – Walk to culture- Symphony, theatre, sports, Mercer – Walk to school- Macon’s best schools are intown – Walk to the park- 15 parks including the Ocmulgee Heritage Trail (river trail) – Walk to Church

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


Misconceptions about Downtown • • •

• •

Downtown is the safest precinct in the City of Macon Rehabilitated downtown homes are as efficient as newer homes The city has very few restrictions on what you do with your home (you can paint whatever color you want, for instance) Being on the National Register does NOT restrict your property rights Houses downtown sell for more money per square foot than any other place in Macon

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


Other Benefits • • • • • • • •

Property values increase (even in the recession) Neighbors know each other and community events are frequent The streets have sidewalks, street trees and street lights Many buyers drop to one car within the family Many buyers seek a diverse community Commute times and gas consumption drops significantly Physical activity increases Single-stream recycling is available for free

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


Buyer Profile

• • • • •

72% of potential buyers are Millenials (20-29 year old) singles and couples without children 17% are Empty nesters and retirees (50-59 years old) 68% of buyers are from outside Macon/Bibb County (they have no prejudices or preconceptions) 1,380 households per year are likely to consider downtown if Realtors suggest it ONLY 14.3% of buyers in our region are married couples with children

*Statistics from Zimmerman/Volk & Associates

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


Incentives

1) Property Tax Freeze for 8.5 years 2) Rebate on State Taxes of at least $30,000 3) Down payment assistance of $20,000 to $40,000 from Mercer University and/or the City of Macon

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1295 Ross St.St.- Before

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1295 Ross St.

• •

• • •

1870s Victorian Cottage on the National Register of Historic Places All new electrical, double-paned windows, drywall, plumbing, HVAC, insulation, refinished heart-pine floors, 12ft ceilings, granite counters, Stainless appliances 3 br, 3 ba, 2,160 sf Walking distance to Mercer and Mercer Village SOLD for $175,000 in December 2009

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1295 Ross St

VS. 1295 Ross St. Price No Down Payment Mercer/ City Pays It! You Get a Raise Don't Pay State Tax (10 yrs.) Your Taxes Decrease Property Taxes Frozen (8.5 yrs.) You Save 10-year Total

Monthly True Cost

Any Other Home

$175,000.00

$175,000.00

$20,000.00

-$6,125.00

$5,250.00

$0.00

-$960.00

-$2,940.00

$90,000.00

$0.00

$541.00

$1,219.00

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1295 Ross St

VS. 1295 Ross St. Price Down Payment 3.5% FHA You Get a Raise Don't Pay State Tax (10 yrs.) Your Taxes Decrease Property Taxes Frozen (8.5 yrs.) You Save 10-year Total

Monthly True Cost

Any Other Home

$175,000.00

$175,000.00

-$6,125.00

-$6,125.00

$5,250.00

$0.00

-$960.00

-$2,940.00

$70,000.00

$0.00

$617.00

$1,219.00

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1295 Ross St.St.- After

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.Ave.- Before

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.

• •

• • •

1910 Craftsman Bungalow on the National Register of Historic Places All new electrical, drywall, plumbing, HVAC, insulation, refinished oak and heart-pine floors, 10ft ceilings, granite counters, Stainless appliances 2 br, 2 ba, 1,510 sf Walking distance to Mercer and Mercer Village SOLD for $130,000 in January 2010

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.Ave.- Before

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.Ave.- After

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.Ave.- Before

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.Ave.- After

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.Ave.- Before

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.Ave.- After

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.Ave.- Before

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.Ave.- After

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.Ave.- Before

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.Ave.- After

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.

VS. 1525 Coleman Price No Down Payment Mercer/City Pays It! You Get a Raise Don't Pay State Tax (10 yrs.) Your Taxes Decrease Property Taxes Frozen (8.5 yrs.) You Save 10-year Total

Monthly True Cost

Any Other Home

$130,000.00

$130,000.00

$20,000.00

-$4,550.00

$2,459.00

$0.00

-$965.00

-$2,261.00

$35,000.00

$0.00

$507.00

$1,155.00

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.

VS. 1525 Coleman Price No Down Payment Mercer/City Pays It! You Get a Raise Don't Pay State Tax (10 yrs.) Your Taxes Decrease Property Taxes Frozen (8.5 yrs.) You Save 10-year Total

Monthly True Cost

Any Other Home

$130,000.00

$130,000.00

-$4,550.00

-$4,550.00

$2,459.00

$0.00

-$965.00

-$2,261.00

$35,000.00

$0.00

$590.00

$1,155.00

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.Ave.- Before

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


1525 Coleman Ave.Ave.- After

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


Website

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG


Josh Rogers, Executive Director jrogers@historicmacon.org phone 478-742-5084 • fax 478-742-2008 email info@historicmacon.org • site www.historicmacon.org

ImagineImagine- Tomorrow’ Tomorrow’s Lifestyles in Yesterday’ Yesterday’s Places


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