Tips to increase app ranking in app store

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Tips to Increase App Ranking in App Store Published By: Rahul Vyas

Nowadays it is has become necessary for businesses to use app store for enhancing the visibility of their app through higher app ranking. However; with more than 1000 apps launched daily it is a difficult task to rank them, appropriately & accurately. Lot of smaller or independent developers showcase their disappointments, as they cannot withstand the completion with bigger organizations that have large advertising budgets or payper-install campaigns.

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Pay per install is not the only way that enhances the app store ranking; let’s have a look at some of the tips to increase app ranking in the app store: Make Broader Titles for Searchable Keywords: We are all aware that the game of app ranking is all about using different permutations and combinations before churning out the right outcome at app stores. Usually it has been observed that apps can have long titles, which makes it more convenient for your target audience to search your app. For example; instead of naming your app “Parachutes” name it “Parachutes – An intuitive game for toddlers”. It ensures that people searching for any of the keywords, which you have utilized in the title of the app – will have increased chances of finding your app. It will give you enhanced visibility and increased downloads, leading to better app store ranking. App Description Should Cover Appropriate Keywords: Similar to titles, app description also plays an important role in app store ranking. Continuing with the same title used in the above point, the description should contain keywords like “intuitive game”, “toddler”, and “puzzle” and so on in the description. But remember that you don’t need to have “intuitive game” and “puzzle” separate. It should be “intuitive game, puzzle”. Also it is not important to have the words in the title repeated in the app description. You can use this space for other words. Utilize Facebook Connect To Enhance App Store Ranking: If your app is connected to Facebook – a social media platform – it becomes much easier for all those on Facebook to see & know more about the app. They can further publicize your app by inviting their friends via Facebook. This enhances the chances of more downloads which ultimately leads to better app store ranking. It is also very vital to utilize your app description to mention something about Facebook or your Facebook Fan page, which boosts the chances of your app to be searched more & rank better when the search term “Facebook” is utilized by people looking for apps. Release A Free Version of The App: If your app is not free and has some cost associated with it; it is better to release a primary version that is free to download and use. These are often known as “<App Name> Lite / Free”. Lite and free are some of the search terms used in app store, & hence using these keywords your app ranking may go up and you might get more views on the paid app. Motivate People To Post Reviews Of Your App: In initial stage; when the app is just launched – you may ask your family members, friends & followers to rate your app. A popup in your app would encourage people to rate your app. Remember getting good reviews is one of the keys to higher app store ranking.

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Regularly Update Your App: Consistently updating your app, gives a chance to app stores to rate your app as fresh. This ensures that your app ranking is always on the higher side. One way to constantly update your app in the app store is by integrating fresh content, more features or tweaking the design. Keep Loading Time of Your App â&#x20AC;&#x201C; Minimal: Everyone one might have experienced that slow and leggy app is a big turnoff to the people who are looking for good apps. Hence; always make sure that your app loads fast and run smooth. People using your app would rate it high which in turn will ensure your app ranking is always on a higher side in the app store as well. It also ensures that high percentages of people are not uninstalling your app. Remember un-installation of app has a negative impact on app ranking. App store optimization is a lengthy and meticulous effort that requires a lot of hard work and dedication. But it is very important, for getting higher app ranking. By utilizing aforesaid tips; you can expect enhanced app ranking for your app in app store.

About Author: Rahul Vyas Assistant Manager at HiTechITO.com pioneer mobile app development and customize software Company offering customized web, mobile and enterprise solutions to diverse businesses.

Company Address: Hi-Tech Outsourcing Services 547 Moreland Way Santa Clara, CA 95054, USA Phone: +1-408-338-8047 Email: info@hitechito.com

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