From push to pull
DIGITAL TRANSFORMATION OF
MOBILE ADVERTISING
Mobile advertising has come a long way from it’s rather simple beginnings.
84% of 13-17 year olds own a mobile phone. 83% of 6-9 year olds use a tablet - March 2015
78% of smartphone users access a retail site via a mobile app. December 2014
87% of the total sales of Internet-enabled technology will be take over by mobile by 2017
How MOBILE ADVERTISING has revolutionized by time?
Back in Time
2000
First Mobile Ad Shared via SMS
2002
SMS becomes the hottest medium
Actual
Revolution came in
2010
When
Big Shots stepped in
Google’s acquisition of AdMob & Apple’s introduction of iAd increased overall spending pushed eMarketer’s forecast of mobile display spending to $202.5 million
Wheel Started moving
Faster in
2012
when the social media giant got into it
Facebook launches mobile ads Audience Network Net profit rose to $896 million, up 11% from 2014
Back to the Future
Mobile Advertising has evolved into a sophisticated, targeted channel to reach on–the-go consumers.
Marketers are now more focused on deeper
User Engagement.
The rapid evolution of programmatic ad tech has created platforms that allow first & third party data along with AI to deliver predictive targeting – thereby, allowing marketers to quickly target very specific audiences.
Brands
Got it Right!
Future of Mobile Advertising
is in
PUSH PULL
Advertisers are finding compelling opportunities through video, rich media and native in mobile apps, as well as a better ability to
Target Captive Audience
By 2019, mobile spend will account for about
70% of total digital spend.
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What's trending in Mobile Advertising