Forma issue 14 by HITO

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APPRENTICE BOOT CAMP

e had a great year in 2013, with increasing numbers of people getting qualified and many new apprentices starting out on their career path.

Now the New Year is into full swing and the first few months of 2014 have been as busy as ever here at HITO. February saw the first HITO Boot Camp take place, an exciting event we launched this year. It was a privilege to see our Regional Apprentice of the Year winners come together for three days of intensive workshops, helping them grow their careers and become ambassadors for the hairdressing industry. Read more about Boot Camp in the article in this issue of Forma, and keep an eye on these seven girls – they are ones to watch. The Government’s apprenticeship reboot incentive is still available at the moment which is exciting for salon owners who want to sign on new apprentices in 2014. The incentive has seen many new apprentices receive $1000 to go towards their training, as well as employers receive $1000 to recognise their efforts in training.

ERICA CUMMING, HITO CEO, WELCOMES US INTO 2014.

Following the launch of the Business Qualification, it’s great to hear of people across the barbering, beauty and hairdressing industries signing up to gain this qualification. Good business practices are critical to ensure the longevity of each business. I am looking forward to the WorldSkills Regional Competitions which will be happening across the country this May. If you are considering competing in WorldSkills this year I encourage you to give it a go. With WorldSkills you learn new skills, meet new people, and you could end up representing New Zealand at the next international competition in Brazil in 2015. Give us a call on 04 499 1180 if you’re interested, our WorldSkills Co-ordinator Kelly Henderson would love to answer any questions you have. I hope 2014 has been a busy and productive year for you so far. Until next time, Erica Cumming, HITO CEO

HITOâ&#x20AC;&#x2122;s Boot Camp inspires and educates star apprentices In February we sent our star apprentices to Boot Camp.

LAURA WILLIAMS IN ACTION AT APPRENTICE BOOT CAMP

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APPRENTICE BOOT CAMP 6´0˝

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COURTNEY JACKSON Be Ba Bo Hair Studio New Plymouth Mid-Central Regional Winner & Runner Up HITO Apprentice of the Year

RENEE EDGARTON Promises Hair Design Upper Hutt Central Regional Winner

LAURA WILLIAMS Jan Waite Hairdressing Auckland Auckland Regional Winner & 2013 Apprentice of the Year

HITO’S BOOT CAMP INSPIRES AND EDUCATES STAR APPRENTICES 6´0˝

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KELLY CLARK Rodney Wayne Whangaparaoa Northern Regional Winner

NADINE GRATTON Ursula Harris Hair Design Nelson

NICOLE CLARK D’Or Arrowtown

Northern South Regional Winner

Southern South Regional Winner

AMANDA PUGH Hair Affair Putaruru Midland Regional Winner

The first event of its kind by HITO, Boot Camp was created to help our seven 2013 Regional Apprentice of the Year winners further develop their careers and learn to be successful ambassadors for the hairdressing industry.

NADINE GRATTON IN ACTION COURTNEY JACKSON IN ACTION MANA DAVE TAKING A BRAINSTORMING SESSION WIG WRAP SESSION AT BOOT CAMP KELLY CLARK IN ACTION

APPRENTICE BOOT CAMP

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"It was amazing to see our apprentices embrace the spirit of the weekend and take up the challenges that we presented,” said Mana.

nternationally renowned hair stylist Mana Dave co-hosted Boot Camp and brought together a team of influential hair stylists and make-up artists to contribute their expertise.

The result was a jam-packed three day event that left the group of apprentices inspired, confident and motivated to move forward in their careers.

“They really bonded together as a team and from their energy and enthusiasm it's fantastic to see that our objective has been achieved - to create a group of passionate young stylists who are committed to building their skills and sharing what they've learnt. Bring on #hitobootcamp2015!"

“HITO Boot Camp 2014 was, and always will be, one of the most amazing experiences I have ever had the privilege of being a part of,” said Central Apprentice of the Year winner Renee Edgarton.

“This group is truly inspirational and they are our future leaders of the industry…Thanks for the privilege of sharing Boot Camp with you,” Erica added.

“So much was gained out of just two days that it is hard to put it into words! I can now see just how bright my future is after spending those two days with an amazing group of people.”

WHAT HAPPENED AT BOOT CAMP

Midland Apprentice of the Year winner Amanda Pugh echoed Renee’s comments.

The Boot Camp agenda was jam-packed with practical sessions, a public speaking workshop, a social media session and much more. Each session was specifically designed to help to build a well-rounded hairdressing career.

“It was so great to meet some amazing people from the industry… it was crazy, being able to have a conversation with someone I’d only ever seen in magazines before! It opened my horizons to a whole other side of hairdressing and I'm so excited to be forever learning more about this industry. I’m excited to see where our hairdressing paths end up in 10 years’ time.”

DAY ONE – SATURDAY 8 FEBRUARY: After flying or driving to Auckland from their respective home towns, the group met in Auckland on Saturday evening at their apartment style accommodation on Queen Street. The first evening of Boot Camp was all about getting to know each other a bit better and getting ready for the busy days to come. There was a buzz of excitement in the air as Mana Dave, Erica Cumming and the apprentice group bonded over pizza and a fun quiz about their favourite things.

Wellingtonian Renee and Putaruru based Amanda are just two of the seven apprentice winners who took part in the inaugural Boot Camp. Hailing from across the country, the seven girls descended on Auckland city for the event, which took place at the L’Oreal Academy. The group was made up of: • Kelly Clark from Rodney Wayne, Whangaparaoa (Northern Regional Winner)

A good night’s sleep was then in order to get ready for two big days ahead!

• Laura Williams from Jan Waite Hairdressing (Auckland Regional Winner and 2013 Apprentice of the Year)

DAY TWO – SUNDAY 9 FEBRUARY:

• Amanda Pugh from Hair Affair, Putaruru (Midland Regional Winner)

Excitement was at an all-time high on Sunday morning as the girls got ready and headed down to the L’Oreal Academy. After a healthy breakfast, it was time to get down to business! Erica and Mana welcomed the group and went over formalities (including the rule that if you’re late for a session, you have to dance in front of the rest of the group!)

• Courtney Jackson from Be Ba Bo Hair Studio, New Plymouth (Mid-Central Regional Winner and Runner Up HITO Apprentice of the Year) • Renee Edgarton from Promises Hair Design, Upper Hutt (Central Regional Winner)

Soon it was time to launch into a session on goal setting and designing your career. Mana shared some amazing insights with the group, encouraging everyone to think about where they see themselves in the future and make specific goals on how they will get there.

• Nadine Gratton from Ursula Harris Hair Design, Nelson (Northern South Regional Winner) • Nicole Clark from D’Or, Arrowtown (Southern South Regional Winner)

After morning tea it was time for our first guest presenters to take the stage. Natasha Boustridge and Kylie Hayes were first up, individually sharing about their journeys so far in the hairdressing industry and where they are headed in the future. The group was inspired to see where a hairdressing career can lead if you work hard and take practical steps to achieving your goals.

Each of these winners took out the highly coveted Regional Apprentice of the Year titles in 2013 by showing hard work, dedication and passion throughout their apprenticeships. These qualities were once again displayed at Boot Camp as each worked hard to glean all they could from the experience. HITO’s Erica Cumming and Mana Dave were both inspired by the passion for their hairdressing career shown by each person at Boot Camp.

Natasha and Kylie then both hosted practical sessions. Natasha was up first, teaching the group the art of wig wrapping.

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“It gave me so much motivation to carry on, and also opened up my mind to other career pathways within the industry.” KELLY CLARK

The girls really enjoyed learning this skill, which involves a lot of hair spray and pins! It’s sure to come in useful in their careers. Kylie then taught the group a beautiful hair up that she learnt in a one on one session with internationally renowned stylist Patrick Cameron. Everyone did a great job on the look; we had some very good looking mannequins!

Next was a makeup and styling session with guest presenter Abbie Gardiner and her model Daisy Read. Abbie is a talented makeup artist and the group really enjoyed learning her tips and tricks of the trade. Many of the girls do their own model’s makeup for photo shoots and competitions, so it was great to have some practical advice on the subject. Everyone had their phones at the ready to take step by step pictures as Abbie demonstrated a beautiful look on Daisy.

Sunday afternoon consisted of the session the group was most nervous about – presentation skills. As a group of influential apprentices and stylists, the girls will inevitably have to deliver speeches and presentations in the future, so the session was included to help build confidence in this area. Sharon van Gulik held a theory-based session on how to write and deliver a great speech, before tasking the group with some homework – to write their own five minute speech about their career so far and their goals for the future. The speeches were to be delivered in front of the group and Sharon the following day! Needless to say nerves were high as everyone prepared their speeches that night.

Monday’s lunch break was a time for last minute speech preparation and there was a definite air of nervousness as everyone headed into the next session. Despite their worries, everyone delivered exceptional speeches and Sharon was very impressed, giving out great feedback and providing each person with one thing to improve on for next time. The group all agreed that although the session was the most daunting and challenging, it left each of them feeling so much more confident in themselves afterwards. “I was dreading the public speaking session when I saw it on the agenda, but I feel like the session made me a lot more comfortable in front of a crowd,” said Amanda Pugh. “The biggest thing I learnt at Boot Camp was to ‘stay out of your comfort zone' - if you’re comfortable, you’re not growing! I’m going to take that with me everywhere I go in life.”

Before they could head back to the hotel to write their speeches though, it was time for a networking dinner at popular restaurant Mexico in Britomart. Special guests Grant Bettjeman (owner of Bettjemans salon in Auckland and HITO’s 2013 Trainer of the Year winner) and Trent Fleet (a great young stylist on the Bettjemans team) were also at the dinner, along with Mana, Erica, Kylie, Natasha and others. It was a fun night out where the apprentices were encouraged to make lasting connections with this group of influential stylists.

DAY THREE – MONDAY 10 FEBRUARY:

In the final session Erica and Mana took the group through a summary of the last two days, thinking about what they have learnt, what they will take away and what they are planning to do with it. It’s all very well to have a great experience, but now it’s up to the group to put it all into action!

The final day of Boot Camp came around all too quickly. Rising early, the group got ready for another busy day and headed off to the L’Oreal Academy.

“It was such an inspirational weekend,” said Kelly Clark. “It gave me so much motivation to carry on, and also opened up my mind to other career pathways within the industry.”

First up on the agenda for Monday was a session about the digital revolution and how to take advantage of social media marketing in the salon and in your personal career. The amazing Kristin Borely from L’Oreal presented this session, reminding us all just how important it is to have an online presence. This was a penny-drop-moment for many of the girls as they realised the need for a professional online presence separate from their personal one. A couple of the girls have since created business pages on Facebook for their personal brands and it has been awesome to see them marketing themselves online in the weeks following Boot Camp.

Laura Williams, 2013 HITO Apprentice of the Year, also took a lot from the event. “HITO Boot Camp 2014 was the most amazing experience I could have asked for as a young hairdresser looking at where to next in my career. The skills and techniques I learnt are a great kick-start into my career. The friends and connections I have made are amazing." Here at HITO we are excited to see what is in store for these seven passionate and talented hair stylists. Watch out New Zealand and the world!

COURTNEY JACKSON

KELLY CLARK

SUCCESSFUL WIG WRAPS AFTER NATASHA'S SESSION

NADINE GRATTON

RENEE EDGARTON

NICOLE CLARK

AMANDA PUGH

MAKEUP ARTIST ABBIE GARDINER DOING A MAKEUP AND STYLING SESSION

LAURA WILLIAMS

A SESSION WITH NATASHA BOUSTRIDGE

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APPRENTICE BOOT CAMP 6´0˝

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SHARON VAN GULIK Marketing guru & public speaking coach

MANA DAVE Owner of BLAZE salon Newmarket

KRISTIN BORELY Assistant Product Manager at L’Oreal

...THE PRESENTERS 6´0˝

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KYLIE HAYES Owner of Moha salon Dunedin

NATASHA BOUSTRIDGE Redken artist & freelancer Hair stylist at BLAZE salon Newmarket

ERICA CUMMING CEO of HITO

ABBIE GARDINER Freelance makeup artist for MAC Cosmetics & tutor in makeup artistry

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THE BOOT CAMP GROUP FROM LEFT TO RIGHT - COURTNEY JACKSON, ERICA CUMMING (HITO), RENEE EDGARTON, NADINE GRATTON, AMANDA PUGH, NICOLE CLARK, MANA DAVE, LAURA WILLIAMS, KELLY CLARK

MORE ABOUT THE BOOT CAMP PRESENTERS • Sharon van Gulik

Each session at Boot Camp was hosted by one of our amazing presenters, who travelled from near and far to share their skills and experience. We couldn’t have done Boot Camp without this inspirational group of people who so openly shared with the next generation of hairdressers:

Marketing guru and public speaking coach Sharon van Gulik hosted our public speaking session. The idea of speaking in front of a crowd can be very nerve-wracking, but Sharon empowered the group by giving them practical tips on how to structure and deliver a great speech. On Day Three each of the seven girls stepped out of their comfort zone and presented a fantastic speech to the rest of the group.

• Mana Dave Mana, owner of BLAZE salon in Newmarket, is an international platform artist for Redken. He has won many high profile awards including L’Oreal Colour Trophy, Trend Vision and the highly coveted Hair Expo NZ Hairdresser of the Year. As well as co-organising the event, Mana hosted some inspiring sessions at Boot Camp.

• Kristin Borely Kristin, Assistant Product Manager at L’Oreal, hosted a great session on social media and building your brand online. She reminded us of the importance of online promotion and how we can utilise this in the salon environment. To find out more about this topic check out the article we have adapted from her presentation on page 14 of this issue.

• Kylie Hayes Kylie owns Moha salon in Dunedin and is a successful competition stylist. She has won many international awards and last year had the opportunity to work with Angelo Seminara in London (Davines' International Artistic Director). Kylie shared her journey so far with the group, highlighting the fact that you can have both a successful career and a family. Kylie also hosted a great practical session for the group.

• Abbie Gardiner and model Daisy Read Abbie is a freelance makeup artist for MAC Cosmetics and she also tutors in makeup artistry. She has done a lot of editorial work in her career so far, often working closely with hair stylists. Abbie shared some tricks of the trade and she did a practical makeup demonstration. Special thanks to Abbie’s model, Daisy Read.

• Natasha Boustridge Natasha is a hair stylist at BLAZE salon in Newmarket, a Redken artist and freelancer. She has had a successful career so far in both competitions and editorial work, winning many awards including Industry’s New Zealand Hairdresser of the Year in 2013. Natasha shared her hairdressing journey so far with the group and also presented an informative practical session on wig wrapping.

• Erica Cumming Erica is the CEO of HITO and has been in the hairdressing industry since she was 15 years old. Along with hosting the event, Erica also talked to the group about her hairdressing journey and shared from her wealth of experience and wisdom.

MANA DAVE

NATASHA BOUSTRIDGE

KYLIE HAYES

SHARON VAN GULIK

ABBIE GARDINER AND MODEL DAISY READ

KRISTIN BORELY

ERICA CUMMING

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KELLY’S EXPERIENCE AT BOOT CAMP

“I absolutely recommend that any apprentice who is serious about a career in the hairdressing industry enter the Apprentice of the Year competition.” NADINE GRATTON

HITO’s Kelly Henderson gets inspired by the passion seen at Boot Camp. I was lucky enough to be part of HITO’s inaugural Boot Camp event. It was exciting to be on the organisational team as we worked out how this event was going to look. As Boot Camp began to take shape, I knew it was going to be something special. What was the deciding factor for me? The passion of the people involved. I studied journalism at university and have been contributing to various magazines ever since. One of my absolute favourite things about writing a story is the fact that I get to talk with someone who is passionate about the subject matter. Whether it’s a topic I personally find interesting, or something completely out of my depth, none of that matters when there’s a passionate person involved. Passion never fails to capture my attention and interest; a passionate person can make the most mundane task seem like the best thing since sliced bread. Passion is infectious, exciting and fun to be around.

THE NEXT BOOT CAMP Does Boot Camp sound like an event you would like to be part of? Well, you could be in luck. HITO is looking at making Boot Camp an annual event for our Regional Apprentice of the Year winners.

Oprah Winfrey said it well when she explained that “passion is energy. Feel the power that comes from focusing on what excites you.”

Nadine Gratton, Northern South Apprentice of the Year winner, enjoyed her experience at Boot Camp so much that she is encouraging all HITO apprentices to enter Apprentice of the Year 2014.

Although I am not a hairdresser, it was this energy that kept my attention throughout Boot Camp. Each of the seven Apprentice of the Year winners who attended Boot Camp, and every guest presenter who was involved, has a passion that is inspiring.

“I absolutely recommend that any apprentice who is serious about a career in the hairdressing industry enter the Apprentice of the Year competition. The process of compiling my entry helped me to focus on what I want to achieve, and attending Boot Camp taught me so much, including how to develop my personal ‘brand’. Put yourself out there, grab any opportunity to learn and give it your all!”

As someone who isn’t a part of the industry, I can say that I too left Boot Camp feeling encouraged and motivated. I can only imagine how much more inspired the Apprentice of the Year winners must be feeling after being spending that time surrounded by people who share the same passion as them. It’s amazing how passion creates opportunities and opens doors. The reason these girls won the Apprentice of the Year competition for their region in the first place is because they are passionate about their careers, they work hard and take every opportunity available. I think passion is something that is evident in every successful person.

Courtney Jackson, who was runner up for the overall Apprentice of the Year 2013 title, agrees. “I think other apprentices should try and win HITO Apprentice of the Year as it is such a great goal to work towards and really gets you career focused. The Boot Camp was very inspiring and makes me want to work even harder.”

If you are in your apprenticeship and you’re losing your passion for your career, I encourage you to do what you can to find it again! As Oprah said in the quote above, there is power in focusing on what excites you, so start to bring your focus back. Remind yourself why you started this career path in the first place and reassess your dreams and goals. Find a mentor, surround yourself with positive people and push yourself to give your best.

To be in with a chance, all you need to do is enter! If you win your region then it could be you attending HITO Boot Camp in 2015. Application forms for the HITO Awards will be available soon so keep an eye out on the HITO website, Facebook page and in the next issue of Forma Magazine. If you have any questions about the awards then get in touch with your HITO Sales & Liaison Manager, or call the HITO office on 04 499 1180.

The future of the hairdressing industry is in good hands if there are passionate people driving it forward!

In the meantime, continue to work hard and dedicate yourself to excellence in all areas of your apprenticeship; this is what the judges will be looking for in your application.

By Kelly Henderson

KELLY CLARK DOING HER SPEECH

TALKING ABOUT HOW TO CHOOSE A MODEL

NADINE GRATTON DOING HER SPEECH

NICOLE CLARK IN ACTION

COURTNEY JACKSON & AMANDA PUGH DURING A PRACTICAL WIG WRAP SESSION

RENEE EDGARTON DURING A PRACTICAL WIG WRAP SESSION

LAURA WILLIAMS DOING HER SPEECH

WANT MORE BOOT CAMP? BOOT CAMP VIDEO LINKS:

Check out videos of the event on the HITO Youtube Channel, take a look at the HITO Facebook page, or find out more at the HITO website.

Trailer: http://youtu.be/gN_1JdoOJOQ

And if you want it to be you at Boot Camp next year, keep an eye out for the HITO Awards Applications in the next issue of Forma.

Day Two: http://youtu.be/mUK7LHfULgY

Day One: http://youtu.be/bgM_Jh4XuV8

GET ON BOARD WITH THE DIGITAL REVOLUTION Whether it’s Facebook, Instagram, Twitter or something else altogether, social media is a global phenomenon.

efined on Wikipedia as “interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks”, social media has fast become the number one activity on the web.

audience of 2.3 million people – a much bigger reach than an ad in the local paper! This doesn’t mean that word of mouth advertising and peer recommendations have become outdated though. In fact, they are more important now than ever. While in the past one happy client may have told ten friends about your business, today this same client can post about your business on social media and have a wider reach and a bigger impact on your business – for better or for worse. 90% of consumers trust peer recommendations while only 14% trust advertisements, so what’s being said about your business or brand online is very important.

The statistics speak for themselves: Facebook now has 1 billion members, making it the third largest country in the world, bigger than the United States. YouTube is the second largest search engine in the world and 72 hours of video is uploaded to the site every minute. It’s even impacting our offline relationships – 1 in 5 couples now meet online, 3 in 5 gay couples meet online and 1 in 5 divorces are blamed on Facebook. In this digital age, it has become vital for your business to have an online presence. A majority of people would sooner search for goods and services online, rather than check newspaper advertisements or ask a friend. Every month more than one million people search for “cosmetics and skin care” on Google – is your business coming up in their search results?

HOW DO WE USE SOCIAL MEDIA WELL IN THE SALON? Having an online presence means that clients can find you and learn more about who you are, but more than that, utilising social media means you can also interact with your clients, learn about who they are, and create brand loyalty.

Social media has also caused a change in the way businesses view marketing. A massive 93% of marketers now use social media for business to interact with fans and clients, create brand loyalty, improve knowledge on customers, and more.

Overall, when building your brand online, make sure you show your personality, be interesting and keep a professional image.

A NEW WAY OF MARKETING YOUR BUSINESS

Please read on as we go over four social media platforms that are great to use in the salon environment:

In the past, most salon marketing would have been based on word of mouth advertising and newspaper advertisements. Now we have a whole new platform where we can extend our reach wider than ever before – the online world. YouTube, for example, is the number one video website in New Zealand and reaches 63% of our online population. That’s a total unique

Facebook is a platform where users can share status updates about what they’re thinking or doing, share images, videos, messages, links, and more. It is a very well-known form of social media.

FACEBOOK

“We don’t have a choice on whether we do social media, the question is how well we do it.” ERIK QUALMAN, AUTHOR AND INTERNATIONAL KEYNOTE SPEAKER ON DIGITAL LEADERSHIP, DIGITAL MEDIA AND FUTURE TRENDS.

The benefits of Facebook:

• Keep your business life and personal life separate. Use your personal page for images of your weekend activities, and your salon page for everything business related. This keeps a professional image for your salon.

• You can create and develop a relationship with your clients • Get marketing insights

• Be conversational, consistent and creative with your posts.

• Advertise (e.g. if you’re looking for a new stylist, post this on your Facebook page)

• Post regularly to keep your fans interested.

• Allow fans to review your services

• Share from other credible brand’s pages.

• Link to relevant pop culture events and fashion images (e.g. post an image from the Grammys or Fashion Week while it’s happening to keep your business current and interesting)

• Measure your actions and monitor your number of fans, their engagement and how they share and interact with your posts. You can do this on your Admin Panel (across the top of your profile page) and with Facebook Insights.

• Engage/survey your fans and clients (e.g. create a poll on what your favourite part of a salon experience is)

• Don’t overdo it – no one likes following someone who clogs up their Facebook feed with posts, no matter how interesting they may be!

• Drive fans and clients towards your website or other social media platforms such as your Instagram page • Identify and connect with enthusiastic fans and clients

INSTAGRAM

• Run competitions faster and more effectively

Instagram is a phone application that you use to share images with your clients and fans. You can link your posts to your Facebook and/or Twitter account as well for overall consistency. We advise you to create your own brand profile on Instagram and post creative and interesting images for your fans and clients.

• Control and expand your salon brand • Relay messages quickly • Keep your brand name at the front of the client’s mind

It’s a good idea to have a hashtag of the month that you can ask your fans and clients to use. A hashtag is a word or phrase preceded by a hash sign (#), used to identify messages on a specific topic. For example, you may use the hashtag #februaryfun for the month of February. If you then search this hashtag, you will find all the images that are associated with this hashtag.

• Increase brand love, loyalty and profitability Tips for using Facebook: • Set up your salon or personal brand page as a ‘business’ page. This means people will be able to ‘like’ your page, as opposed to them asking you for a friend request. • Be consistent with your brand personality.

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KRISTIN BORELY FROM L'OREAL HOSTING A SOCIAL MEDIA SESSION AT HITO APPRENTICE BOOT CAMP

Tips for using Instagram:

colours, and more. 97% of Pinterest fans are women so it’s a great place to market your salon to your female clients.

• Create your own brand or salon profile

Tips for using Pinterest:

• Encourage your clients to post in the salon and tag themselves at your salon location – this gets your salon name out there to all their friends

• Be consistent with your brand personality • Only pin appropriate pins that your clients and fans will enjoy

• Have a #hashtagofthemonth and encourage your fans and clients to use it

• Link your Pinterest to your Facebook page for consistency • Get creative!

• Monitor your clients and fans interactions with your posts. If you notice they tend to ‘like’ a particular type of image, start posting these more regularly

• Create pin boards for long hair, short hair, colours, hair trends, hair ups, and more

• Don’t overdo it – no one likes following someone who clogs up their Instagram feed with uninteresting posts!

• You can even use Pinterest for consultations - if you have an iPad in the salon, get the client to scroll through your pins to find an image of the style they want

SPOTIFY Spotify is a digital music service that gives you access to millions of songs and costs only $14 per month. Certain Telecom Mobile Plans also come with a free Spotify Premium subscription (see Telecom website for details). You can create play lists to listen to in the salon and then share these with your clients and fans so that they can see what you’re listening to.

FINAL SOCIAL MEDIA TIPS Now that you are active on social media, you need your clients to get involved. Encourage them to ‘like’ your salon page on Facebook and Instagram, and then share it with their friends. Encourage clients to ‘check in’ when they’re at your salon. Promote your Facebook, Instagram and Pinterest pages in the salon, on your website, on any promotional materials you have, on your business cards, in your signature on your salon’s email account…everywhere you can think of!

Tips for using Spotify: • It’s important to keep the music consistent with your brand personality • Share the salon play list with clients and fans so they can hear it at home.

This article has been adapted from a presentation by Kristin Borely from L’Oreal. Special thanks to Kristin for the use of her presentation.

PINTEREST Pinterest is a visual platform where you can collect ideas for different projects and interests. In the salon you can use Pinterest to find and collect images of hair trends, hairstyles,

SOCIAL MEDIA FACTS • Social media has become the number one activity on the web • Generation Y and Z consider email out-of-date. Some universities have stopped distributing email accounts • Kindergartens are learning on iPads, not chalkboards • 69% of parents are “friends” with their children on social media • 92% of children under the age of 2 have a digital shadow

• 90% of consumers trust peer recommendations • Only 14% trust advertisements • We will no longer search for products and services… they will find us via social media. Which is why 93% of marketers use social media for business • Lady Gaga, Justin Bieber and Katy Perry have more Twitter followers than the entire populations of Germany, Turkey, South Africa, Canada, Argentina and Egypt.

• Every second 2 new members join LinkedIn • Social gamers will buy $6 billion in virtual goods by 2013. Movie goers will buy only $2.5 billion in real goods • 53% of people on Twitter recommend products in their Tweets – do you like what they are saying about your brand?

If Wikipedia was made into a book, it would be 2.25 million pages long

THESE FACTS ARE TAKEN FROM THIS VIDEO: HTTP://WWW.YOUTUBE.COM/WATCH?V=QUCFFCCHW1W

Each day, 20% of Google searches have never been searched before 97% of Pinterest fans are women

SNEAK PEEK – JULIEANNE'S HAIR-UP PHOTOSHOOT. STAY TUNED NEXT ISSUE FOR MORE AWESOME IMAGES

JULIEANNE’S DIARY entry one ERICA CUMMING AND JULIEANNE HARTSHORNE

Julieanne Hartshorne, Jasmine McBeth Memorial Scholarship recipient for 2013, catches us up on everything she’s been achieving since receiving her scholarship.

n October last year, I received the Jasmine McBeth Memorial Scholarship Award at the HITO Industry Awards. I couldn’t believe it – I think I went into shock.

one. It's been a full on year. I’ve spent January with my family, gathering my energy for my next project. My next adventure for the year will be finding some models to put together a hair-up portfolio. I’m going to get a professional photographer and make-up artist to help me, as I want to put together a modern portfolio. I want to build my skills and confidence in this area. I’m also keen to do some hair-up workshops throughout the year. I love the creativity involved in hair-up work, and I’m looking forward to offering it as a service in the salon. I also want to have a go at some Photographic competition work this year.

I never expected to get such a fantastic opportunity, but I’m so grateful I did. Receiving the award was proof that someone was noticing all the hard work I’d done. It also gave me the chance to start achieving things I’d always wanted to achieve. I was keen to get started straight away, so I signed up for the HITO Business qualification (the National Certificate in Business Level 3). I’ve always dreamed of running my own salon someday, so the Business qualification was the perfect thing for me to use my scholarship money on first.

I’m also working in the salon at Hi-Tek Hair Studio. I have a great clientele, both male and female, and I’m looking forward to building up my clientele even more.

The business course provided a basic introduction to several business concepts. I feel like the course really improved my public speaking – I’m normally very shy. This is an area I would really like to keep working on. I also learned about the help available for people running their own business (like groups that help you with GST), and about how much work goes into opening your own business. That was a bit of an eye-opener for sure – I definitely want the experience of managing a salon first before I think about opening my own one.

I’m really looking forward to working on my career this year. I’m still building my confidence both personally and professionally. I want to focus mainly on hair-ups this year so I can eventually say it’s one of my areas of expertise. I’m in a great place at the moment. Last year was such a rewarding time for me - after many ups and downs everything has all paid off. I can even say I’m proud of myself. I’m trying to work out what direction I want to go in next and what’s going to be the most beneficial for me in the long run. I can’t wait to see what I can achieve.

I’ve now finished my business qualification, and I’m ready to move on to the next step. But first it's time for a break – after completing all my Year 2 and 3 units in three months and gaining my National Certificate in Hairdressing, applying for the Awards, and completing the Business qualification I think I need

SHARON VAN GULIK

APPRENTICESHIP FROM THE CLIENT’S PERSPECTIVE Sharon van Gulik, member of the HITO Board, business consultant, and company director, discusses her experiences with hairdressing apprentices from the perspective of a client.

haron van Gulik has stayed with her hairdresser for 25 years. In that time, many apprentices and qualified stylists have worked on her hair. We asked Sharon for her perspective on apprenticeships, both as a client of a hair salon and a member of the HITO Board.

“I don’t usually go into a salon with a predetermined outcome,” says Sharon. “My usual approach is to ask them to do what they think would be best for me. It's never let me down”. As a client, Sharon sees real value in the apprenticeship programme. She finds apprentices to be committed to industry and to their training. She also values the current outlook and approach apprentices have towards their work.

“I have often had apprentices work on my hair,” Sharon says. “In fact, to be honest I love it when they do. They’re careful and eager to do a great job”.

If there was one piece of advice she could give them, though, it would be: “Don’t be afraid to talk more about your training – not just to your clients, but to your colleagues and friends as well. And keep up the good work”.

Sharon has had everything from cuts to colours to perms done by apprentices. She says their work has always been to a supremely high standard, and they have always been under the careful guidance of their trainer.

Sharon is a member of the HITO Board, but she says the attitude of apprentices and her attitude towards apprenticeships are unaffected by her role on the Board. The apprentices she deals with are totally professional, and she would expect nothing less. And her expectations of salon service have not changed since joining the Board – she has always looked for quality in the industry.

“[My salon] has always had apprentices in their salons, and I know all their staff are trained and qualified,” Sharon says. “It's one reason I’ve stayed with them so long”. Sharon enjoys being involved in the successes of the apprentices in the salon. She likes to hear about their progress, and their successes in training and competitions.

“I always expect, and expect to pay for, excellent service and skill. I go into a salon wanting to come out feeling better about myself and the people I’ve just spent a few hours with, and I’ve never been disappointed,” Sharon says. “This is an amazing industry full of clever, talented artists, and great businessmen and women. I’m looking forward to the apprentices of today being the industry leaders of tomorrow. Bring it on!”

“We always talk about their successes,” Sharon says. “It's important we do well in the career we choose, so I am always keen to hear about their progress”. Sharon also sees evidence of their progress as they work through their apprenticeship. She sees their confidence grow, and with that the ability to judge what styles will best suit their clients.

GOT REGULAR CLIENTS WHO WOULD BE HAPPY TO SHARE THEIR EXPERIENCES WITH APPRENTICES? GET IN TOUCH WITH FIONA AT HITO ON (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ.

SEE YOUR WORK IN PRINT

Are you a HITO apprentice or newly qualified stylist? This is your chance to have your work published in an issue of Forma Magazine. If you have photographic work that you are proud of, we want to know. You'll have your work published in Forma, receive great rewards from A Sharper Blade and get the chance to be featured on the cover. Give HITO a call on (04) 499 1180 or email enquiries@hito.org.nz to find out how to send your photographs in and have the opportunity to be published in Forma. See Your Work in Print is sponsored by A Sharper Blade.

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THE PERMANENT WAVE By Cathy Davys

ommonly known as a perm, the permanent wave is a method of creating long-lasting waves in the hair. Today’s perming process uses chemicals to break down the bonds of the hair and then reform them.

‘cold wave’. Instead of using machines or heat, the cold wave was based on a chemical reaction in the hair. Similar to what is done today, this process involved applying a chemical lotion to the hair which broke open its protein structure, then the hair was then wrapped around rods. This was followed by the application of an oxidation lotion to close the bonds again. The whole process took 6 to 8 hours.

When doing a perm for a client the hair is washed, covered in perming lotion and wrapped around a perm rod. The lotion creates a chemical reaction that breaks some of the cross links within and between the protein chains of the hair, causing the hair to swell, stretch and soften. It then moulds around the shape of the perm rod, creating the sought after curls.

As time went on the perming process continued to progress and in the 1970s another new method called the ‘acid perm’ was invented. This type of perm didn’t use ammonia and so, although the process was slower, it was gentler on the hair. With this method the stylist usually adds heat to the hair by covering the wrapped head in a plastic cap and placing the client under a dryer. Today we still use this method but with sodium thioglycolate instead of ammonium thioglycolate at a pH of 8 to 9.5. It takes 15-30 minutes until the neutralizer is applied to bring down the pH and re-bond the hair. Phew, do we need a science degree?

Once the stylist has checked that the perfect ‘S’ shape has been achieved in the hair, the chemical solution is rinsed off. In my experience of perming, this is a very crucial step in achieving the perfect wave. The hair must be completely free of this first chemical for the second (the neutraliser) to work. Once it is completely clean, the hair is blotted dry with a towel or absorbent cotton to extract most of the moisture. As the hair is in a fragile state, it can only be gently squeezed, never roughed up or rubbed. The next step is to apply the neutraliser; another chemical which has the opposite effect on the hair than the first, hardening and reforming the broken links in the hair.

Speaking from my 38 years of experience on the salon floor, I have seen it all - the good, the bad and the ugly. I started my career in a small town when perming had just come into its own and everyone had a wash and wear perm – including me. On Thursday nights at the salon we were cutting and winding in 30 minutes, the juniors neutralised and then off the client went.

THE HISTORY OF THE PERMANENT WAVE Perming has been around for many decades, but it hasn’t always been done the way we do it today. I think it’s important to have a look at the history of perming before moving forward.

Permanent waving is an untapped service in the salon today but with curls making a comeback we should be looking at up-skilling our theory, technical and practical skills. Some of our suppliers have noticed the recent trend back towards curls and they have done some amazing research to advance the perming process even more. Wella have brought out a new rod that, when you look at its shape, waves the hair in just the way a curl would form naturally - not symmetrically wound, but undulating in shape. Goldwell have done a lot of research into their perming solutions, as have L’Oreal.

The first perming method was invented by Marcel Grateau in 1872 and consisted of specially designed tongs that made waves in the hair. The tongs were heated over a gas or alcohol flame and tested on newspaper to make sure the temperature was right before using them on the hair. In 1905 German Hairdresser Karl Nessler debuted a new way to perm the hair; the ‘spiral heat method’. This involved a chemical solution being applied to the hair, which was then wrapped around rods connected to a machine with an electric heating device. About twelve brass rollers were used (weighing around 0.9kg each) and it took six hours to complete the perm. Nessler created a complicated system of countering weights that were suspended from the ceiling in order to keep the rods from touching the scalp. Unfortunately Nessler’s wife was his guinea-pig for the machine - she had her hair burnt off and suffered scalp burns before he perfected the process. His method ended up being used in London and North America, and he also developed a machine for home use. Later, perming pioneers Eugene Suter and Isidoro Calvate went on to refine Nessler’s method.

I love doing a wave in the salon and I tend to look at it as texture and support for the hair. Very rarely would I do a full wave, but I usually use it to add lift at a weak crown or occipital area, or to add bend and texture in fine hair. I think of waving and placement of the perm rods as if I was setting or blow waving, asking myself where do I need lift and support? Where do I want curl or texture? A thorough consultation is essential with a perm as you need to be analysing the client’s hair and the desired result. I can’t stress enough to always read the manufactures instructions too as they are all slightly different. I hope you can now look at permanent waving in a new light and add it to your repertoire of skills. Good luck!

In 1938 Arnold F Willatt invented another new perming process which is much more akin to the modern perm. He called it the

APPRENTICE PERM WORK Check out some of the perm work done by our HITO apprentices

MELISSA PHILLIPS FROM BLISS HAIR BOUTIQUE

SOFT PERM BY ABBIE HARVEY

ANOTHER ANGLE ON THE SOFT PERM BY ABBIE HARVEY

SHORT PERM BY ABBIE HARVEY

LONG PERM BY ABBIE HARVEY

PERM BY MELISSA PHILLIPS

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DONNA BOWMAN

THE PERM IS BACK Donna Bowman, HITO Tutor of the Year 2013, gives perming advice. This guide is intended for those who have already had an introduction to perming and wish to expand or refine their skills. “Perming... yuck!”

CONSULTATION: • What does the client want and expect (listen, discuss, use visual aids)

“Why do we have to learn this, we don’t even do it in the salon?”

• Decide winding pattern and rod size to achieve the result. Determine the way the client will wear their hair, i.e. with a parting, going forward onto their face, back of their face, forward at the sides, down at the sides or back at the sides? (See bullet point 2 under hair and scalp analysis for rod selection information).

I can imagine many of you saying this, or something remarkably similar. Perming is a skill, just like any other new skill, that you need to learn on your journey to become a fully qualified hairdresser. Just like cutting, complex setting and fingerwaves, perming can also be a challenge at first. But with practice, you can achieve the skill of perming.

• Check the hair is not texturised (too hard to wind). If it is, you may need to trim the textured ends off prior to perm winding. If you don’t, the textured hair might not be able to be enclosed in the end paper. Little bits of hair may spring out, leaving you with an uneven curl result and maybe even fuzzy textured ends!

You need to have a conversation with yourself that is positive: don’t start with a negative attitude.

“I will learn this skill! I will be great at perming.”

HAIR AND SCALP ANALYSIS:

Understanding basic perming techniques is extremely important, both in the salon and in fashion work. Basic perming techniques can act as the foundation for a variety of styles, and can easily be adapted depending on the style of perm desired.

• Decide your perm solution strength. This is determined when you analyze the hair. Strong resistant hair requires the strongest solution; porous, highly coloured hair requires the mildest solution. Check the manufacturer’s instructions on the products.

Your best friend to learn these skills will be your mannequin. She is very patient and does not mind you combing, sectioning, perm winding and going through the process using water instead of solution as many times as you need to develop your skills. The old saying that practice makes perfect is really true here.

• Decide on the rod size selection needed to achieve your final result. Rod size determines the size of the curl – large rods give volume, soft curls, root lift, and body, and small rods give small curls. • Does the hair need a porosity filler? This is a product that can be applied to the porous hair after shampooing and prior to winding. It is used to even out the hair’s porosity to help gain an even curl result once the solution is applied. Only apply it to the porous areas.

Let’s break up the skill of perming with your client into bite size pieces/key points. Think about:

PREPARATION: (The start of the physical skills)

• Prepare your client: check cape and towels are in place correctly. It is a nice idea to give your client a courtesy towel just in case a drip or two runs off the rods towards the face.

• No brushing – this could scratch clients scalp. You don’t want perming solution to get into the scratches.

• Check – Do you need a barrier cream and/or cotton wool? This will protect the face while applying the solution. Remember to remove the cotton wool after the application as it can trap solution and cause a chemical burn around the client’s forehead.

• 1 light, flat hand gentle shampoo. Do not use conditioner. • Sectioning the hair is a great way to measure if you can fit all the rods over the entire head. Dividing the head into nine sections works well, but there are other sectioning patterns to check out as well. You may choose to have a look at different hairdressing textbooks for some ideas. Use a rod width to check that the sections are not too wide or too narrow, so the rods sit neatly on their base. Just like in your elementary setting, the base sectioned off for the mesh of hair to wind should be the same width and length as the rod you choose.

• Apply your solution as per your MI’S. I suggest working from the nape to the crown, then the sides to the top, then the top last. This ensures that no rods get missed. • Cover the head as per MI’s. This is done with glad wrap, shower caps, or a processing cap. It keeps the heat around the head at an even temperature so the perm will process evenly. Don’t leave out rods or have gaps around the edges to let the heat out.

WINDING THE HAIR AROUND THE RODS: • For the basic perm, all rods must sit on their base. This is similar to the elementary set learned in Year One training, and will be just as easy to achieve with practice.

• Process as per MI’S recommend. The more porous the hair the less processing time is required.

• Remember to elevate the hair a little over 90 degrees to ensure your rods sit on the base.

• Test curl - this is to check if the hair has the desired amount of curl. Unwind the rod about 1 and 1/2 revolutions of the rod and gently push the rod towards the scalp. You want the hair to have a “C” shape the same size as your rod. Big “C” big rod, small “c” small rod.

• If your client/mannequin has shorter hair at the bottom and sides, leave these areas until last to wind. • Do you need to apply a pre-perm solution/porosity filler before winding?

• Rinse. When the result is achieved, thoroughly rinse all rods. Check that you get to them all – if you miss some you may get an unwanted chemical reaction when you put on the neutralising solution.

• Wind the top middle sections first, then the sides, then the front. This helps to ensure the rods fit neatly on the head. • Keep a water bottle handy, as the hair will become hard to wind if it is dry. But if you over-wet the hair the end papers may rip and the over wet hair will dilute the strength of the solution, giving you an uneven curl result.

• Towel dry evenly - not bone dry or too damp, as the neutraliser needs to penetrate evenly and not be diluted. • Apply neutraliser as per MI’s. It is a good idea to follow the same application pattern as the perm solution and ensure no rods are missed.

• The end papers must be pulled past the ends of the hair and wrapped around the rod without being buckled back. This will ensure that the ends of the hair do not get fish hooks (permanently fuzzy, dry bits of hair that would need to be cut off)

• Process the neutraliser as per MI’s. Note instructions may vary between products and companies so always ensure you have carefully read your MI’s.

• You are aiming to have no gaps between the rods. If you have gaps, you will achieve less volume and inconsistent curls in those areas.

Note: Be gentle removing rods, as the hair is in a softened state and can take up to 72 hours to harden into its new shape. • Often the neutraliser is reapplied to the ends for a few minutes before rinsing and conditioning/treatment – follow the instructions depending on the solution.

If you follow these steps successfully, you will have achieved the hardest part of perming: the rest is just following the manufacturers’ instructions.

• Check client comfort by checking the towels and cape are not wet around their neck. Replace if needed.

FOLLOWING THE MANUFACTURERS’ INSTRUCTIONS (MI’S) AKA – Get out the magnifying glass!

• Comb gently with a wide tooth comb and check your result. Your job is not done yet. The client will need to have their hair styled/dried and given aftercare instructions on how to look after their new curl. Without this special advice, no matter how good your perm service was, the client may not be able to look after it and may feel very disappointed with the service you have given.

• Reading, understanding, and following the manufacturers’ instructions is supremely important. • Pick the solution strength based on the hair analysis. Strong, healthy, resistant hair = resistant solution and weaker/porous hair = sensitised solution.

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Make sure to go over:

the rest is just following your MI’s, and you should be able to complete the service within time on a client.

• Types of products needed to maintain the perm. Cover shampoo and conditioning, wet, dry, and finishing products.

• Have all your equipment and product on your trolley prior to starting (saves time).

• Styling, drying, and finishing tips.

• Have a selection of different rods available on your trolley just in case the hair requires a smaller/larger rod.

• Any special tips that relate to the perm? Damping down, when to brush or not to brush, types of combs to use, treatments.

• Practice winding on mannequin heads with different hair lengths so you are able to complete the service on a mix of different clients.

And that’s it! What a transformation for your client.

SOME NOTES ON PERMING FOR ASSESSMENT

• Ensure the rubber on your perm rod is not sitting tight at the roots of the client’s hair; this will cause breakage during the chemical service or post chemical service.

• Make sure that the client’s hair is not too long, as you may need to do a compound winding technique (a little more complex).

• Take time to ensure your client is sitting correctly at the basin so that you don’t miss any rods when rinsing

• Check the client’s haircut. If the hair is texturised it may be more difficult to wind if you are new to perming. If the hair is texturised you may need to cut the hair to achieve blunt ends for ease of winding. You may choose to texturise at the completion of the perm service.

• Check the cape is over the back of the chair – water runs in all directions when rinsing! This is a good time to ensure the client has a courtesy towel. • Comb hair evenly from roots to ends prior to placing on the end paper - this ensures even distribution of the hair around the rod - then wind with even tension. This will ensure a uniform curl result.

• Generally avoid hair with powder lightener or an extreme mix of porosity as it will be difficult to gain an even result. • Fine and tinted hair generally processes faster.

Perms provide style support, volume, bounce, body for fine limp hair, help lessen an oily scalp/hair problem, and are easy to look after for people who can’t get their arms up to style their hair (injury or illness). Check out music videos, movies and fashion magazines – see the bounce/curl/body and volume in a lot of styles. Perming has a place in our skill base for our industry and for our clients!

• Remember that you have 1 ¾ hours to complete your perm service from sectioning (if you choose to section) to combing the hair at the end of the neutralising process back at the work station.

TIPS: • To achieve winding tension, stand directly behind the section.

Once you master the basic perm then the fun of fashion becomes endless, and a whole new world of opportunities to explore for your clients opens up.

• Don’t pull the mesh of hair into a point when putting on your end papers. Keep the hair flat so that the hair is evenly wrapped around the rod - this will help to gain an even curl.

Go you perming gurus! You will succeed with hard work and practice. Be positive in your approach, and just think how amazing it will feel to master the skill of perming.

• Don’t have the hair too wet when winding (end papers rip). • Don’t have the hair too dry when winding (hard to manipulate the hair into the end paper and wrap around the rod). • Check that your client’s hair is not too long or too short for you to manage a successful perm service.

A STEP-BY-STEP GUIDE

• Use pictures to show the client the type of curl/style you are aiming to achieve. Ensure you get a clear understanding of what your client wants.

See following page.

• Understand why your client wants a perm. Some may want tighter curls, others just volume and bounce to help support their styling practices at home. • Read MI’s from as many different products/companies as you can to gain lots of prior knowledge. This will help you make the selection of product that best suits your client’s needs and gain the best perm result. • Practice on mannequins. Set a timer and strive to wind a full head perm in 45 minutes or less. When you can achieve this

1 Section the hair into the 9 classic sectioning pattern. (Ensure rods fit across the width of each section – not too big or small, this will ensure that all rods will fit neatly on base). (You could refer to a text book for this sectioning technique).

4 Apply the perm solution evenly to each and every rod. (It is handy to have a spare towel in your hand to catch any escaping drips from the rods, and also good practice to give your client a courtesy towel for their comfort and safety). Remember to wear gloves!

7 Towel dry each rod gently and carefully, don’t miss any!

Water wind all rods and ensure they all sit on their base. (No holes between rods).

Prepare the client with cotton wool around the front hairline (this is for client comfort as it will catch any drips of perm solution that may run off the rods). Remember to place a towel over the top of the cape (as well as one underneath, to again catch any occasional drips of perm solution).

Remove the cotton wool from the hairline (as this can trap perm solution and heat from the scalp and cause a burn under the cotton wool!) Cover the rods ensuring all rods are encased under the cap/glad wrap (for even processing).

Rinse all rods evenly, using tepid water. Check that your client is seated at the basin correctly so their neck makes a seal with the basin (otherwise you will get your client and floor very wet!)

Process as per your MI’s.

Rinse as per MI’s.

Strand test hair around the rod as per your MI’s. (To check that the curl has fully developed).

(NOTE THE USE OF GLOVES).

Apply the neutraliser as in the same manner as you did the perm solution, follow the products MI’s.

The hair is finally rinsed and conditioned as per your MI’s. Always gently comb the hair with a wide tooth comb after the perming service as the hair needs time to harden after this service again read your MI’s for guidance.

Your client how has a new look, body, curl, volume, direction, support for styling aids. Now you need to show and teach them how to look after their new do. Aftercare advice is really important – the client will need as much advice as you can give to enjoy their new perm.

STEP BY STEP: SCISSOR OVER COMB We take you through the scissor over comb technique step by step.

cissor over comb is a common technique in barbering and is required as part of the National Certificate in Barbering (Level 3). It is used to cut hair close to the scalp and follow the hairline.

Many clients prefer this technique, as it produces a softer look than a clipper cut. A medium to long pair of scissors should be used. This will make the technique easier and will create a smoother and tidier finish.

The technique involves lifting the hair from the scalp using the comb and then cutting the hair that protrudes through the teeth of the comb. The cut should follow the shape of the head and the desired final shape of the cut. The final look is smooth and neat, although not as sharp as a clipper-only cut.

You should always take into account the shape of your client’s head and features when cutting their hair. You should shape the cut to suit these features.

BEGINNING THE CUT The hair has been dampened before beginning the cut. This step is not always necessary. 1. SECTIONING THE HAIR After dampening the hair you should section the hair. This step is illustrated to the right. Sectioning the hair will make your job a lot easier. Short hair won’t need to be sectioned, and if you are blending then sectioning won’t be used.

BEFORE

2. BEGINNING TO USE THE SCISSOR OVER COMB TECHNIQUE

3. CONTINUING TO SHAPE THE BACK USING SCISSOR OVER COMB

Now you should begin to use the scissor over comb technique, starting at the nape of the neck and working your way upwards.

Continue working your way up the head. In this cut, the barber has removed much of the longer hair through using the scissor over comb technique. In the next step, the barber has shaped the hair further through using the scissor over comb technique on the hair for a second time.

You should follow the natural head shape as you move up the head. The hair is generally shorter at the nape of the neck and longer on top. The difference between the two will depend on the style of the cut on your client’s features.

While using the scissor over comb technique, your equipment should be constantly moving. You should only stop once you have cut ‘one comb’s worth’ of hair. Otherwise, you risk making the cut appear choppy and uneven.

As you can see in this image, the hair is already shorter. The scissor over comb technique was used to cut the hair shorter, and now the barber is using it to achieve the desired length.

With the client’s head facing slightly downwards, you should place the comb flat against the nape of the neck. Lift the hair, and then cut straight across the ends with your scissors. The lower blade of the scissors should be stationary and parallel to the comb. Your scissors should not touch the comb (unless the style is extremely short) as this can damage your equipment.

4. USING THE SCISSOR OVER COMB TECHNIQUE TO FURTHER CUT THE BACK OF THE HAIR

5 5. THE BACK OF THE HEAD AFTER USING THE SCISSOR OVER COMB TECHNIQUE The scissor over comb technique has been implemented across the back of the client’s head. However, the back of the hair is not yet finished.

6. SHAPING THE NAPE

7. CLIPPER OVER COMB

The next step involves shaping the hair around the nape of the neck. This creates a smoother, more finished appearance.

In this step, the barber has elected to shape the hair further using the clipper over the comb. This gives a closer cut, and is a useful technique for creating a short and even look.

The hair at the nape can be shaped in a variety of ways. Men often have less defined napes than women, and so the hair in this area may require more shaping. The shaping of the nape will depend on the style of the cut, and how much definition the nape requires.

8, 9 & 10. THE SIDES OF THE HEAD The barber has moved on to cutting the side of the head. As with the back of the head, the first step is to section the hair. The technique here is the same as the technique used at the back of the head. The barber sections the hair, cuts away the excess hair using the scissor over comb technique, and then shapes the hair using the scissor over comb technique a second

time. The clipper over comb technique is then used to provide final shaping. There are a few things to take into account when cutting the sides of the hair. You should take into account the size and shape of your client’s ears (bigger ears may need to be disguised, for example), whether they wear glasses or a hearing aid, and the shape of the sideburns. You should make sure the

cut is even on both sides (unless the style is purposely uneven). Be careful to blend the side area into the back area. When creating a cut using scissor over comb, clippers should only be used for fading and lining. The scissor over comb technique creates a softer cut, and excessive use of the clippers will interfere with the softer effect. Clippers should only be used to finish off the cut.

THE FINAL STEPS Further styling and cutting may be required to achieve the desired look. This will depend on the individual’s needs and may not always require the scissor over comb technique. This is the final result, after the scissor over comb technique has been applied and the hair has been cut and styled on top. You may wish to use a pair of thinning scissors to finish the look and create texture.

THE END RESULT

The scissor over comb technique takes practice to master. Once you have mastered it, however, it will make it easier to blend and cut shorter hairstyles and provide a smooth, even look. It will be a valuable skill in your barbering repertoire.

INTERESTED IN A BARBERING QUALIFICATION? FIND OUT MORE BY CALLING HITO ON (04) 499 1180 OR EMAILING ENQUIRIES@HITO.ORG.NZ, OR CHECK OUT THE HITO WEBSITE AT WWW.HITO.ORG.NZ.

LYNDSAY LOVERIDGE

TRAINING WITH LYNDSAY: DEFINING THE ROLES OF THE TRAINER, THE MENTOR, & THE TRAINING CO-ORDINATOR Lyndsay Loveridge, hairdressing guru, shares her hairdressing and training expertise. “Life is better because you know more, not just because you have more.” – ANONYMOUS

The opposite is little or no learning opportunities, which stifles progress in the salon. No one wants to work in a business that doesn’t value them.

2014 – A new year. And perhaps a new, more defined and strategic approach to training for you, your salon and, most importantly, your team?

But it is never too late to invest in training, both internally and externally. The options are endless. The best training programmes are formulated when you plan the training in advance by both focusing on ‘skills gaps’ in the individual and the group as a whole. You should also complement the ‘apprentice off job training’ by matching their in-salon training to the training provided by their training provider.

You might think April is too late to start planning your training for 2014, but there can be advantages to planning now. You should have a full team, and new staff should have adjusted to the business. They and you should be ready to focus, bright-eyed and bushy tailed, refreshed from holidays and their bodies recharged by a good dose of vitamin D.

The employer’s responsibility is to have the trainee Collection of Evidence and Assessment ready. To make this happen effectively you need the ‘Driver’ (the person in charge) of the overall training programme to be effective.

What better time to start training?

TRAINING IS THE KEY TO SUCCESS AND STABILITY Training – without it you will flounder. We all respond to a challenge, and we are happiest or content when we are learning and contributing!

“Stay committed to your decisions, but stay flexible in your approach." – TONY ROBBINS

Both employers and employees have needs that should be met. Employers need to make a profit, and have staff contributing to the values and vision of the salon. Employees need to grow personally and professionally. If both parties have their needs met everything will run smoothly, but if they are not met then problems can arise.

DEFINING THE ROLE OF THE TRAINER, THE MENTOR, & THE TRAINING CO-ORDINATOR

The good news is – this can be avoided. Keep your salon, your team, and your clients on the boil and everyone wins!

A good place to start your effective training programme can be defining the roles of the trainer, the mentor, and the training co-ordinator. A training plan needs the right people in the right roles.

Training is the key to advancing your business. Everyone wants to practise their skills and have their expertise recognised. After all, as the employer you employed your staff to ‘hairdress on clients ’, so they should be practising and improving these skills.

In a small salon, these roles can belong to one person, but in a larger salon they may be shared among a group of people. Whatever the case, you should make sure that all staff understand their role and are engaged with training.

THE TRAINER

THE MENTOR

THE TRAINING CO-ORDINATOR

Depending on the salon, you may either appoint one trainer to cover every area, or a group of trainers, each focusing on a different area. This depends on the needs of the salon.

The role of the mentor should be to support the trainer, and to aid them when necessary. They should also help the trainer grow personally and professionally as a hairdresser.

The trainer is responsible for the ‘hands-on’ portion of the training plan. They lead training sessions with staff, teach skills, and oversee the day-to-day training in the salon. They should be qualified and competent in all areas. These areas should include both technical hairdressing skills and general people skills, although if your salon has multiple trainers there is the possibility of having a different trainer look after each area.

The mentor does not have to be a hairdresser. The role of the mentor involves the ‘big-picture stuff’ – helping others discover what they want in life and how to plan and achieve their goals and dreams.

The training co-ordinator typically oversees all aspects of training in the salon. Their main job is to work with the employer and the trainers to develop a training plan. This includes reviewing previous training to discover what was successful and what needs adjusting. They may also adjust the training plan throughout the year.

It is important that trainers also attend training. This ensures that their skills are up-to-date and that they feel appreciated as part of the team. This is often where the mentor comes in.

If your staff need other mentoring, you may want to assign them a Buddy. A buddy takes on a similar role to a mentor – they guide others and provide support. However, a buddy is usually a fellow hairdresser, barber, beauty therapist etc. who has been on the same journey as you. This means they have both the necessary empathy and experience needed to manage growth within your career. A young qualified stylist, for example, is the perfect choice for a hairdressing apprentice – they have just experience the same thing the apprentice is going through.

The training co-ordinator is another ‘big-picture’ staff member. They are expected to keep track of how training is progressing for the salon overall. They also make sure the training provided is suitable for meeting both the short and long-term goals of the salon and the staff member. They may also be responsible for planning when training sessions will occur. This ensures that training occurs at a good time for salon, staff, and customers. They will make sure the salon runs smoothly when staff members are away from work for training. Creating groups for training is also the responsibility of the training coordinator. They may divide staff based on experience level, by skills they need to learn, or in some other way – whichever works best for the salon.

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CONCLUSION Defining these roles and their responsibilities (even if one person is responsible for all roles) is extremely important. It is easy to fudge the roles of a trainer and mentor, meaning the real purpose and value of training is lost.

wrong. Make sure the trainer and the trainee are aware of this plan and are held responsible for fulfilling their part in it – that way, training in your salon should run smoothly.

You should always make sure you have the right people for these roles. That way, training in your salon will progress smoothly and be effective. It will also ensure that training sessions stick to the plan created as closely as possible.

Defining the roles of each person involved in training, and clearly planning training for your salon will ensure that training functions as it should in your salon. Once you have completed this step, it is time to move on to the next step – including training in the day-to-day functioning of your business.

If things do not go to plan – and this happens occasionally – make sure you have a back-up plan. This plan should clearly define how training should work, and what to do if it goes

“A love affair with knowledge will never end in heartbreak.” – MICHAEL GARRETT MARINO

TO LEARN MORE ABOUT SETTING UP TRAINING IN YOUR SALON, MAKE SURE TO PICK UP THE NEXT ISSUE OF FORMA FOR PART 2 OF TRAINING WITH LYNDSAY. EACH ARTICLE WILL ALSO BE AVAILABLE AS A DOWNLOADABLE RESOURCE FROM THE HITO WEBSITE.

gateway to a great career Gateway is a work experience programme for secondary school students thinking about a future career in barbering, beauty or hairdressing.

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barbering beauty hairdressing

GATEWAY IS A GREAT FIRST STEP TOWARDS A CAREER IN BARBERING, BEAUTY OR HAIRDRESSING

ateway gives students the chance to decide if a career in barbering, beauty, or hairdressing is right for them. It gives them a taste of the industry without the commitment of full-time employment. It also gives them experience in a work environment, providing useful skills no matter which career path they take.

many of the units necessary to achieve the first year of their hairdressing apprenticeship. Students learn customer service skills, colouring skills, product related skills, and other entry-level salon skills. They will spend 1-2 days per week in the salon.

Students spend one to two days a week in a salon or clinic, learning skills and completing specially designed HITO unit standards that can be credited towards NCEA.

Hairdressing Gateway students are an asset to any salon. They are able to perform basic tasks and assist more senior members of staff. They are also able to become apprentices in the same salon with ease.

HITO provides support for schools and students. HITO also provides all resources, and organises verifiers for the unit standards.

Hairdressing Gateway gives students a thorough introduction to apprenticeships and the hairdressing industry through a mixture of theory and practical units.

If you are interested in the Gateway programme, or you would like to know more, please contact HITO. Our Gateway Coordinator will send a Memorandum of Understanding to your school. Once this is signed, schools will receive the necessary resources for students and other parties along with information about their Gateway verifier. They can then proceed with the Gateway programme.

BARBERING There is one Barbering Gateway programme available. As with the Hairdressing Gateway programme, students will spend 1-2 days in the barber shop. Barbering Gateway students will learn customer service and communication skills, basic barbering skills such as caring for equipment and preparing a client for a service, and fashion skills. The programme will provide an introduction to the barbering industry and the qualification, and allow students to decide if a career in barbering is right for them. It can also open doors to a barbering apprenticeship.

HAIRDRESSING There are two Gateway Hairdressing programmes available. Students can complete Hairdressing Year 1 and Hairdressing Year 2. If students complete both programmes they will have

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BEAUTY They learn how a clinic is run, how a beauty therapist works, and how to be a successful employee in the beauty industry. They will be able to assist with basic treatments, and they will understand the benefits of these (and other) treatments.

Beauty Gateway is the newest of HITO’s Gateway programmes – Beauty Gateway was first run in 2013. Like our other Gateway programmes, Beauty Gateway offers students a taste of working and training in the industry. With the introduction of Beauty Apprenticeships in 2014, Beauty Gateway is an ideal choice to give students experience both in the industry and as a potential apprentice.

The units are a mix of practical and theory, giving students a broader taste of the industry and the skills necessary to work in it.

Beauty Gateway students spend 10 days in a beauty clinic. They usually spend one day per week at the business. They will achieve units and gain NCEA Level 2 credits.

Schools, students, and salons are all big supporters of Gateway. You can read more about their experiences below:

HEAR FROM THOSE WHO’VE BEEN INVOLVED IN THE GATEWAY PROGRAMME HEAR FROM GATEWAY STUDENTS…

“Doing Gateway was the best decision I ever made,” Kelly says. “Gateway made me realise that hairdressing was definitely the career for me, and it gave me confidence that I had what it took

KELLY CLARK, RODNEY WAYNE WHANGAPARAOA

to make it in the industry”.

For Kelly Clark, the Gateway programme was a definite success. From Gateway, Kelly gained an apprenticeship and a career, eventually leading to her win of the HITO Northern Apprentice of the Year title in 2013.

Kelly chose to do Gateway to prepare herself for a career in the industry, and to make sure that she was making the right career choice. By the end of the Gateway programme,

Kelly was sure – she wanted to be a hairdresser. Luckily for her, her Gateway placement worked out perfectly, and she was offered an apprenticeship in that salon the following year.

give it a go – if it’s not right you won’t waste too much time in the wrong career, and if it is you’ve got a great start in your chosen industry”.

Kelly found the work she had done in the Gateway programme helped a lot in her apprenticeship. She already knew her way around the salon, she knew how to blow-wave, shampoo, and apply colour, and she had excellent customer service skills. Gateway also gave Kelly some more general skills, such as preparing a CV and handling job interviews.

HEAR FROM EMPLOYERS… JUDY WRIGHT, THE RIGHT CUT The Right Cut salon team are staunch supporters of the Gateway programme. And it's no wonder, considering the tremendous benefits it has for their salon:

“I would recommend the Gateway programme to anyone interested in a career in hairdressing,” Kelly says. “It gives you a hands-on taste of the industry, helps you decide if this is the industry for you, and can even set you up with an apprenticeship once you finish school. Gateway gives you so many opportunities”.

“Having a Gateway student makes everyone’s day easier,” says Judy Wright, owner of The Right Cut in Palmerston North. “If they are the right person for the salon they are a valuable asset”. The Gateway programme is beneficial for the salons, students, and schools that are involved, Judy says. Students get the chance to experience all aspects of a work environment, and they are also guaranteed an apprenticeship the following year. They also get the chance to take on some paid work in the school holidays if they so choose. Schools get to develop an ongoing relationship with a local salon, which gives their students a chance to experience the Gateway programme and saves time when they need to find places for Gateway students. And the salon? They get an extra staff member to help out one day each week, one that, upon becoming an apprentice the following year, already knows the basics and more about working in the salon.

JAMES GILL, REDS HAIRDRESSING James Gill is a first year apprentice at the award-winning salon Reds Hairdressing in Wellington. Two years ago, James decided to start the Gateway programme. He hasn’t looked back since. “I’ve always been interested in a career in hairdressing” James says. “I thought Gateway would be a fantastic way to see whether the industry was right for me”. James participated in the Gateway programme at Reds Hairdressing, where he is now an apprentice. This worked out fantastically from the start – James had only been at Reds for a week before he was offered a part-time job there.

“Taking Gateway students on as apprentices gives you a valuable new staff member,” Judy says. “Once they’ve been with us for a year as Gateway student we know they fit with the salon, they know our culture, and they know how to behave professionally in the salon”.

“I felt like part of the team from the very beginning, even though I was only a Gateway student,” James says. “I was always involved in team events, and I even got to go to Hair Expo in Sydney with the salon”.

At The Right Cut, Gateway students come in when the apprentices are away at Off Job Training. That way, as Judy says, there is always something to keep them busy. Their Gateway students clean the salon, greet clients, shampoo the clients’ hair, and other entry-level apprentice tasks. This is a bonus for everyone involved – it gives the salon staff support, and it means the Gateway student is well prepared for taking on an apprenticeship.

James did both Hairdressing Year 1 and Hairdressing Year 2 Gateway. He started out performing basic tasks – shampooing, greeting customers, assisting with cleaning, and then got to move on to more advanced work in his second year. James found the Gateway programme hugely helpful once he moved on to his apprenticeship. He gained an apprenticeship and completed most of his first year apprenticeship units before even starting his apprenticeship. He also got to know the clients in the salon, something James says has been a huge advantage.

For Judy, one of the most important aspects of Gateway is making sure the relationship with the school is strong. This makes things easier for the school and the salon. The school knows which students will suit the salon, and the salon gets students who work well with them.

“If you do Gateway and your apprenticeship at the same salon, clients already know you and trust you,” James says. “If I need a model for a training colour, for example, there are clients happy to volunteer”.

The Right Cut has developed a smooth system around Gateway, which provides beneficial results for everyone. Judy would recommend the Gateway programme thoroughly.

For James, Gateway was the perfect way to find out which career was right for him. Originally, James considered studying music at University, but Gateway gave him the opportunity to decide that hairdressing was a good fit for him.

ENA TIPENE, ZIPPITY DO MEN’S AND WOMEN’S BEAUTY

“I’d definitely recommend Gateway to other people,” James says. “I’ve even got my sister going into Gateway this year. Anyone who thinks they want a career in hairdressing should

Zippity Do Men’s and Women’s Beauty took on a Beauty Gateway student for 2013, and owner Ena Tipene says she would definitely do it again.

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“It was great having an extra helping hand around the salon,” Ena says. “We would absolutely consider another student that showed passion and commitment”.

That is what the Gateway programme is for, says Gabrielle. At Spectra, they aim to teach some basic hairdressing skills, but they also aim to teach work and life skills that are applicable in any career. They work to make the Gateway student feel like they are part of the team, and they teach them team work, customer service, and how to present themselves and act in the workplace.

Ena says that having a Gateway student in the salon required a lot of commitment and dedication. It was important to make sure their student understood each step of her training, and that she got the most out of her experience. But Ena says she would take on another student.

At Spectra, every team member is committed to assisting with the Gateway programme. The Gateway student mainly shadows the most junior apprentice. This works out well for both of them – the Gateway student gets to work with someone who remembers what it is like to be new (and have often done Gateway themselves), and the junior apprentice gets to feel empowered and take on a new level of responsibility. However, other team members also assist with training, supervising and other Gateway activities if needed.

“We put a lot of time and energy into our Gateway students,” Ena says. “We want to get as much as possible out of them in return, and we really like to see them take initiative and show passion for the industry”. According to Ena, the Beauty Gateway programme has enormous benefits for students who get involved. “The confidence and perspective on the industry the students gain are a huge help to them,” Ena says. “They also get to decide if they industry is right for them, and just what they are looking for in a career in beauty”.

Gabrielle also makes it clear that the student is in a work environment, and that they are expected to treat this as they would proper employment. “I make it clear that we are not a playground,” Gabrielle says. “Some people still see hairdressing as an easy way out of school, and I want to make it clear that it isn’t”.

Ena noticed huge changes in their 2013 student, particularly when it came to her confidence. Ena felt that the challenge of Gateway and the chance to branch out was great for their student, and would be great for any young person. Ena also liked the structure of the Gateway programme, saying the ten days gave their student a chance to experience the industry and the workforce without being committed to a career that might not be right for her.

Gabrielle thoroughly endorses the Gateway programme. It is a terrific opportunity for those who want to work in the industry to get a head start, and for those who aren’t sure to make an informed decision about their career path. It is also a fantastic opportunity for salons to hire an apprentice who knows their way around the salon and fits in with the team – something Gabrielle does regularly.

But if a Gateway student did chose a career in beauty, Ena believes the skills learned in Gateway would be a valuable asset. She would recommend the Gateway programme.

“I would encourage a salon owner to open their doors to a young student wanting to know what we do,” Gabrielle says. “Share your dreams and vision with them. And be kind – remember how scary it was when you went into your first salon”.

GABRIELLE BUNDY-COOKE, SPECTRA Gabrielle Bundy-Cooke, owner of Spectra in Palmerston North, is heavily involved in the Gateway programme. For the past six years, Gabrielle has taken on at least one student, and has often taken on two.

JAYNE REDMOND, SUGAR & SPICE BEAUTY AND BODYCARE For Jayne Redmond, the decision to get involved with HITO Gateway was easy.

“I look forward to having Gateway students,” Gabrielle says. “Our Gateway students often become a part of the team, and we always want them to be there”.

“Paige [the Gateway student] was already an employee at Sugar & Spice, so it made sense for us to take her on as a Gateway student,” Jayne says. “She was planning on moving on to tertiary training in 2014, so doing Gateway made sense for her”.

One of the best things about Gateway, Gabrielle says, is how the student gets to show you who they are over time. Having them with you one day per week (and they have to be there), means you get a clear idea of who they are and how they fit in. It also gives the student a consistent idea of how a career in the industry works.

The Gateway programme was beneficial for both Paige and the salon. Paige got the opportunity to get some hands-on experience, something Jayne says she wishes she had before she started her training. And the salon had someone to help out, which took the strain off the senior therapist. As a bonus, it also got the customers more engaged – they were excited to hear what Paige was achieving.

“Our Gateway students have gone on to have great success in the industry,” Gabrielle says. “We’ve also helped students succeed in other ways – completing the Gateway programme made one of our students realise she wasn’t ready for the workforce, and she returned to school for another year. The Gateway programme gave her an idea of what the workplace was like, and she was able to make an informed decision”.

For Paige, the Gateway programme was also a great head start for her career. She learned valuable customer service skills,

salon hygiene practices, and other basic skills. She also got the chance to go on a make-up course with the team, and to learn about nail care, waxing, and tinting.

“We love the practical nature of the HITO programme, where students get real life, hands-on salon experience and training,” says Rachel. “Students get a fantastic opportunity to kick-start their career while staying at school and completing their NCEA qualifications”.

The skills learned during the Gateway programme are all helpful in the future, says Jayne. If they pursue the career they studied during Gateway, their previous experience will be very helpful. However, she also says that if the student isn’t in the right business, or they aren’t committed, they won’t get much out of the programme.

This is an ideal situation for both the student and their school. The practical nature of the assessments gives students who prefer this approach the chance to gain credits in a way that works for them. They are also able to attend their other classes, due to salons being open on late nights and weekends – a bonus for the school and the student.

“I do think some students only do it for the day off school,” says Jayne. “I would only be taking on another student if they were passionate like Paige was, not because they wanted Wednesdays off school”.

The Gateway programme is perfect for schools in other ways too. It helps schools assist students in learning about potential careers, and helps them to make well-informed choices about those careers, Rachel says. Gateway is a valuable addition to the careers department and is one of the many ways schools can support students in their transition to training or employment.

So far, however, Sugar and Spice’s experience with Gateway has been a positive one. Paige was engaged and passionate, and worked well as part of the team. The Gateway process itself was also easy – they only had to fill out forms and complete an interview with Paige. Jayne admits that it may have been a bit harder with someone who didn’t already work for them, but she would take on another student regardless. She would also recommend the programme to other salons.

One of the biggest benefits is that Gateway allows students to “test drive” a career. If they enjoy their work experience, they gain valuable skills in the industry, giving them a head-start on their chosen career. Equally, if the industry isn’t right for them they save time and money, and can find another career that is a better fit.

“The Gateway programme helps kids make that difficult decision on what they want to do,” says Jayne. “Sometimes you have to try out an industry because it can be very different in practice than in theory. Gateway helps students to do this”.

“Gateway allows students to grow within a workplace environment and gives them the opportunity to connect with employers and clients,” says Rachel. “They learn about workplace expectations, gain recognition for their learning, and increase their confidence in employment situations”.

HEAR FROM GATEWAY CO- ORDINATORS… RACHEL BEST, AVONSIDE HIGH SCHOOL

Students also gain general employment skills, which are a valuable asset to them and to any employer. They also gain confidence. Many students have gone on to further study or employment after completing the Gateway programme – a successful outcome for all involved.

Rachel Best is the Gateway Co-ordinator at Avonside High School in Christchurch. Avonside was one of the first schools to offer HITO’s Beauty Gateway programme, and have had a lot of success with both Hairdressing and Beauty Gateway.

INTERESTED IN GATEWAY? CONTACT AMANDA AT HITO ON (04) 499 1180 OR GATEWAY@HITO.ORG.NZ FOR MORE INFORMATION AND TO SIGN UP TODAY.

sarah succeeds at synergy hair Meet Sarah Smith, apprentice at Synergy Hair in Wellington, and hear about her hairdressing success

WORK BY SARAH SMITH

If there’s one word that comes up when people talk about Sarah Smith, it's ‘superstar’. Only a third year apprentice, Sarah has already completed extra units, participated in a Westfield Mall photo-shoot, and made a plan to enter the HITO Apprentice of the Year Award for 2014.

arah’s passion for hair started while she was in school, when she worked part-time at a salon in town. After a year with them, Sarah joined the Synergy Hair team as a Retail Assistant. She’s been with them for four years now, and she’s never looked back.

Sarah is also looking forward to getting back to Off Job Training this year to finish off her remaining unit standards. She’s already completed several of these units – work on permanent colour, full head foils, and cuts. This is nothing new for Sarah – she also sat her hair-up units early, too.

“I worked as a part-time Retail Assistant at Synergy Hair while at school, University, and Weltec,” Sarah says. “Working in the industry and watching others in the salon inspired me to start an apprenticeship”.

“I worked hard to get all these assessments finished,” says Sarah. “I came in to work early to practice, and I also came in on my day off to attend the Synergy Hair training sessions. I strive to do the best I can in the salon and at Off Job Training”.

It won’t be long until Sarah graduates as a fully-fledged stylist – and that won’t be the only qualification she has. Sarah also has a Certificate in Business from Massey University, specialising in management, marketing, and accounting. She hopes to use these skills in the salon one day. She also studied hair and make-up at Weltec. With these qualifications, Sarah is already well on her way to achieving her career goals.

And her best certainly impressed - her Salon Training Manager at Synergy Hair and her Weltec tutor have nothing but praise for her.

“My goal is to one day become a salon manager,” Sarah says. “I’m also interested in entering competitions, and taking part in more photo-shoots. I recently got to work on a shoot for Westfield Mall, which I thoroughly enjoyed. I would love to do it again in the future”.

The Salon Training Manager, Amy Smith, is also full of praise: “In only two years in the salon, Sarah has achieved so much,” Amy says. “She’s gone from sweeping and making drinks to being a full-time stylist on the floor, and she’s brilliant at it. She’s shown so much potential and put in so much hard work to get where she is today”.

“Sarah has done exceptionally well (at Off Job Training) this year,” says Wanda, her tutor at Weltec. “Well done Sarah, you are an inspiration to others”.

Sarah also has more immediate goals. In 2014, she plans to enter the HITO Apprentice of the Year Award. Sarah followed Laura’s journey this year (Laura Williams, 2013 HITO Apprentice of the Year), and was inspired by what Laura achieved.

That praise goes two ways – Sarah couldn’t be more grateful for the support she has received from her training manager and tutor. “I’m excited to start Off Job Training again this year,” says Sarah. “I’m inspired by Amy, my salon training manager, who is one of the top creative stylists in New Zealand. She has inspired me to work as hard as she does”.

“Me and the girls at work enjoy reading Forma, Headway, and other industry magazines and getting inspired by the stylists featured there – like Laura,” says Sarah.

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“I feel so lucky to have an apprenticeship at Synergy Hair. I love working with a team that strives for more and inspires me. I believe this is vital, as it creates a fantastic vibe in the salon for clients and staff”. Sarah loves her hairdressing apprenticeship. She enjoys how busy the salon is, and getting to try different things every day – products, techniques and much more. And she appreciates the hands-on experience, the ability to earn while she learns, and the chance to build her client base even before she qualifies. Working with her clients is one of Sarah’s favourite parts of hairdressing. Sarah loves working with people, whether that be her team in the salon or her clients. Talking with clients is one of the best parts of her job, Sarah says. “I like making clients happy,” Sarah explains. “I achieve this with exceptional customer service and providing top quality services”. So what’s next for Sarah? Well, she’s still got plenty to achieve – her unit standards, qualifying as a stylist – and she’s got plenty of plans for the future – photo-shoots, competitions, and eventually her own salon. Above all else, Sarah plans to continue improving her skills and growing her career, steadily working towards her goals. “I believe training is invaluable, and you never stop learning,” Sarah says. “There is always more up-skilling to be done”.

WORK BY SARAH SMITH HAIR: SARAH SMITH PHOTOGRAPHY: MIKE SMITH MAKE-UP: CHANEL LUTTON MODELS/STYLISTS: CLAARTJE TEN BERG

BOBBY-LEE QUAIFE (LEFT) AND HELENA KEENAN (LAKE SPA RETREAT MANAGER) WORKING IN THE POLYNESIAN SPA

MAORI AND PASIFIKA IN THE INDUSTRY: BOBBI-LEE QUAIFE AT POLYNESIAN SPA

Bobbi-Lee Quaife shares her successes in the industry, her plans for the future, and her advice for other Maori and Pasifika trainees.

obbi-Lee Quaife was in her last year of high school when she decided to be a beauty therapist. Since then, she’s worked hard to become a success in the industry, with outstanding qualifications and a dream job at Polynesian Spa. We asked Bobbi-Lee to give her advice to other trainees looking to make their career goals happen in the beauty industry.

This course covered all areas of beauty therapy, and Bobbi graduated well prepared to take on a job in the industry. Bobbi got the ideal job for her, at Polynesian Spa in Rotorua. She’d always dreamed of working there, and she finally got her chance. “I sort of harassed them into hiring me,” Bobbi says. “I loved the atmosphere there, though, and I knew I wanted to work there”.

When Bobbi-Lee was in her last year of high school, she was asked what she wanted to be. Her school was sending all the students on a careers' camp, and they had to pick something. Bobbi-Lee wrote down beauty therapy.

It worked out – Bobbi has been at Polynesian Spa since then. She finds her career hugely rewarding, and she particularly enjoys being able to make people relax and forget their problems.

“I actually wanted something where I could get cool free stuff,” Bobbi jokes. “But once I got into the industry I knew it was right for me. I got to spend some time at Cut Above and with a trainer who hosted New Zealand’s Next Top Model, which was very cool”.

“I love how people can come in so tense and then leave all relaxed,” Bobbi says. “Some people come in and relax so much they can tell you their story and their problems – you can help them relax on more than a physical level”.

Bobbi left school and went straight into her training. She completed a 6-month cosmetology course, and then spent two years on a beauty therapy course.

Bobbi also loves the chance to meet many different people. Polynesian Spa is located in Rotorua - a popular tourist destination – meaning Bobbi gets to meet people from all over the world.

“If you love something and people can see that passion, culture doesn’t matter”.

It should be no surprise, then, that Bobbi’s plans for her future involve further therapy work and travel. Bobbi plans to focus more on the psychology aspect of her career in the future, and she also plans to work overseas.

“I think Maori girls often don’t understand the amount of study that goes into a career in beauty,” Bobbi says. “There were a few Maori girls in my training class, but they all dropped out at the end of the first year”.

“I love to learn,” says Bobbi. “I want to branch out and be challenged some more”.

However, Bobbi says Maori and Pasifika trainees shouldn’t be put off. Although it is hard work, it pays off – all the Maori people Bobbi knows in the beauty industry are extremely successful. For those who are interested, Bobbi has some advice:

Bobbi’s career has been successful, and she has faced no challenges as a Maori woman in the industry. She says she has found the beauty industry to be welcoming.

“Be serious about the industry, and understand how hard you’ll have to work,” Bobbi says. “Don’t do it if you want something fun and quick”.

“I think if people face challenges in the industry they’re often personal challenges,” says Bobbi. “If you love something and people can see that passion, culture doesn’t matter”.

“But follow your heart – if you love the industry, you’ll make it,” Bobbi goes on to say. “Stay determined and follow your passion. You’ll get there in the end”.

That said, Bobbi admits that, out of all the staff at Polynesian Spa, there are only three Pasifika employees. She is the only Maori employee. Her training class at CIDESCO also featured very few Maori and Pasifika students.

TRAINING IN THE SALON

USING TECHNOLOGY AT THE CUTTING EDGE

TECHNOLOGY IN THE SALON:

THE CUTTING EDGE HAIR STUDIO IN NEW PLYMOUTH The Cutting Edge Hair Studio chat to us about why they love technology in the salon.

he Cutting Edge is a perfect name in more ways than one for this New Plymouth salon. From Smart phones to Social Media, this salon is highly engaged with the latest technology, using it to train their staff, promote their business, and provide top customer service. We spoke with Brenda Ardern about how they use technology and why they think all salons should engage with technology in their businesses.

“[Using technology] is quick, easy, and fun,” says Brenda. “We are up-to-date with trends off the catwalk, and can connect with clients and visual media at the touch of a button. It's the future, and it’s changing all the time”. Making the decision to implement a variety of technology in the salon was easy, says Brenda. They needed the technology to run the salon, and so they invested in it. Brenda also felt that it was a logical progression – she already had an iPhone, for example, so the move to an iPad was the ideal next step.

“Technology has really helped the way we do things in the salon,” says Brenda. “From computerised booking systems to the way we record client histories, we use a lot of technology. And it's all at our fingertips if we want to embrace it”.

“Technology is naturally occurring in all environments these days,” says Brenda. “Upgrading our technology was logical. I also wanted to be able to run the Redken Style Station App, which we use every day in the salon for both staff and clients”.

And embrace it they do. The Cutting Edge employ various forms of technology, from Facebook to the Redken Style App to a high quality coffee machine. And it’s all designed to make sure the business is the best it can be. According to Brenda, using technology in the salon makes running the business much easier, and it also makes the clients much happier. Their computer system can remind clients of their appointments, keep a record of purchases, and allow anyone to run the till or close up shop at the end of the day. Staff can also keep track of their goals and performance for the week.

Clients and staff love it. The iPad is a particular favourite with both groups, says Brenda. It gives clients and staff an easy way to access images of looks, meaning there is less miscommunication around what a client wants. It also gives them access to the latest fashion looks whenever they need them (Instagram is a terrific resource for this). Both groups also love the chance to compare the before and after results.

“All this technology is here to make our lives easier. As a business owner I have no idea how I coped before."

THE CUTTING EDGE SALON

The look on the client’s face is priceless when they see the difference, Brenda says. And having a before and after look book of “real hair on real clients” at the touch of a button is an invaluable resource.

“Technology has been used by our product companies to develop up to date products…with hair integrity at the fore,” says Brenda. “The tools designed for the salon have given us and the clients the means to achieve the hair they’ve always wanted”.

Technology is also a fantastic way to keep everything and everyone connected. The clients can like the salon on Facebook or follow them on Twitter, and they can also get the latest info via email or the website.

Brenda says the switch to using more technology was completely smooth. They’ve had no issues integrating technology into the salon, and it only makes their lives easier. “They staff say they’ve had no issues using technology, so either they’re very tech savvy or the training has been great,” Brenda says. “It’s all easy when you know how to use it”.

The boss can also “keep her finger on the pulse” when she’s away from the shop by using her iPhone. That way, if there’s anything urgent, she can deal with it immediately.

“All this technology is here to make our lives easier,” Brenda explains. “As a business owner I have no idea how I coped before”.

Technology is also used in other ways in the salon. Product companies use it to develop up-to-date products, and the companies that provide tools use the latest technology to develop them. For The Cutting Edge, having the latest developments in the salon is important.

“By embracing technology we keep our salons constantly evolving as we move into the future”.

HAS TECHNOLOGY CHANGED THE WAY YOUR SALON RUNS? DO YOU USE TECHNOLOGY IN NEW AND INTERESTING WAYS? THEN GIVE US A CALL ON (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ AND YOUR SALON COULD BE PROFILED IN FORMA.

advancing your career with advanced cutting Hear about the benefits of Advanced Cutting from a recent graduate, Leanne van der Sluis-Rose, a tutor at MIT

ADVANCED CUTTING WORK BY LEANNE VAN DER SLUIS-ROSE. PHOTO: MIKE EZERNIEKS AT NEEKSIE PHOTOGRAPHY MODEL: NICKI

My name is Leanne Van der Sluis-Rose, Senior Lecturer at Manukau Institute of Technology, and I have just completed the Advanced Cutting qualification with HITO. Yahoo!

hat a journey it has been. I decided to enrol on the Advanced Cutting because, as a Level 5 qualification, it's the next step up from the National Certificate in Hairdressing (Level 4). I have done platform work for companies as well as photography, but until recently I had nothing on paper to prove it. So I set out to complete Advanced Cutting, although I had no idea what to expect.

extraordinarily patient model. A word of advice - make sure you have backup for everything. In hindsight, a video camera would have worked better (than the iPad). Having a hand-held camera would have also been easier, as we could have moved around the model more. I would totally recommend doing this course. It was such a great challenge, and it really takes you out of your comfort zone. It is definitely an experience to remember.

The first challenge was putting together a themed portfolio, and the first step was deciding on which direction to take. I chose 60s type styles with elegant yet obscure lines in the styles, bringing the past into the future. I wanted stylish, elegant, bold lines with an “infusion of colour”.

Things to be aware of: • Have your models picked early in case anyone lets you down • Your makeup artist and photographer are immensely important in portraying your final theme/trend

Explaining the cuts (in the portfolio) right down to the last detail certainly made you think. We normally show and tell in hairdressing and tutoring, but writing about it is not so easy. Explaining a photograph, especially when it's not the style you usually work in, can be especially challenging.

• Plan! Plan! Plan! And make sure to set time limits, as there is a lot of work involved • Don’t forget to introduce yourself at the beginning of the platform performance, as your audience might know you but your assessor might not

The photography part of the course was heaps of fun, and the best bit was getting to work closely with my students. I used my students as models, which was an enjoyable experience for everyone. One of my students had completed a makeup course, which helped with creating the looks to go with the theme/trends I had chosen. Overall, everyone, both my students and others that were involved, were extremely helpful. The photographer knew all the right angles for the models to pose in, and he knew how best to bring my ideas into reality. Completing this part of the course means I can pass on plenty of tips to our students for the in-house competitions, which certainly makes it easier for them.

The web site that HITO have set up is very easy to follow, and the discussion board was hugely helpful. Once I had completed each step and sent it in for marking the turnaround was exceptionally quick, so you knew within the week where you stood. Well done. My next goal is to complete the Advanced Colouring course (once it becomes available). I hope to improve my skills even further with this course. I’ve also been doing Management papers in the Bachelor of Business degree over the last couple of years. This has helped me a lot with behaviour in the class environment and in my career as a tutor.

Once I’d settled into it, the platform presentation didn’t bother me at all. We did have to stop and start a few times due to the iPad running out of memory, so it was lucky that I had an

Learning is addictive. I love it as it opens new avenues and points of view. I look forward to learning even more in the future.

SEE FOLLOWING PAGES FOR MORE OF LEANNE'S ADVANCED CUTTING WORK. INTERESTED IN ADVANCED CUTTING? CONTACT HITO TODAY ON (04) 499 1180 OR AMA@HITO.ORG.NZ, OR CHECK OUT THE HITO WEBSITE FOR MORE INFORMATION AND APPLICATION FORMS.

ARTICLE CONTINUED FROM PREVIOUS PAGE

MODEL: REBECCA

MODEL: SIOBHAN

advanced cutting

WORK BY LEANNE VAN DER SLUIS-ROSE PHOTOGRAPHY: MIKE EZERNIEKS AT NEEKSIE PHOTOGRAPHY

MODEL: NICKI

National Certificate in Hairdressing

Stand out from the rest Do you want to... Increase & extend your cutting skills? Take your work to the next level? Gain platform presentation experience? Create an amazing portfolio?

Improve your competing skills? Profile you and your salon? Get recognised for advanced skills? Impress clients?

This programme will help you form your ideas about future fashion trends, create style guides to use when developing portfolio work and demonstrate your ideas to colleagues. By the end, you will have developed your oral presentation, research, critical analysis and portfolio skills to the next level.

6 Month Programme Online learning $750 to sign-up

You can download an application form from www.hito.org.nz or email the programme coordinator at ama@hito.org.nz

Real skills. Real support. Real career.

TRAIN WITH RODNEY WAYNE: ANDREA GETS YOU QUALIFIED

We chat with Andrea Tolmie, trainer at Rodney Wayne Newmarket and Downtown, about her training successes.

I want to have the same level of training success as I had in the UK (where several trainees went on to own their own salons)”.

f you’re looking for a well-trained stylist, look no further than Rodney Wayne’s Newmarket and Downtown salons. From brand new apprentices to experienced stylists looking to further their careers, every employee at these salons is involved in training. And much of this is down to Andrea Tolmie, trainer at these two salons.

To make sure her trainees achieve this level of success, Andrea has a fully developed training programme set up in her salons. Once a week, trainees bring models into the salon. They work on the particular skill they need to achieve, and then at the end of the session they fill out a written report. They discuss with Andrea what they’ve achieved and what they still need to work on. Her stylists also have quarterly goals, both financial and career related, to help them grow their careers. As members of the Rodney Wayne Group, they have access to a variety of training programmes offered directly through their head office.

Andrea has been a qualified hairdresser for two decades. In that time, Andrea has travelled the world, working in various salons and passing her expertise on to hairdressers across the globe. She’s also gained a lot of experience in the industry, putting her in great stead as a trainer upon her return to New Zealand. Andrea’s travels and experience mean she’s always had some involvement in training, but it was her time in Scotland that first put her officially into the role of trainer. Her employers there were so impressed with her training in New Zealand they wanted her to pass her knowledge on to their staff. Andrea built a successful career as a trainer in the UK, seeing several trainees go on to run their own salons.

Andrea is a particularly big supporter of apprenticeships. She has been known to recommend the apprenticeship pathway to girls enquiring about a career in hairdressing. “Apprenticeships are a great way to get the salon and customer experience necessary for a career in the industry,” Andrea says. “An introductory full-time course can be great for teaching basic skills, but those who do longer full-time courses often don’t have the customer service skills.”

“Being able to share what I knew made me realise the importance of training,” Andrea says. “It was so rewarding seeing my trainees succeed and love their jobs, and to know that I’d helped them progress in their careers”.

But those are skills that she can teach them, Andrea says. If there is anything that she finds particularly challenging, it's seeing a trainee of hers not reach their goals.

After her successful career in the UK, Andrea decided to return to New Zealand. She’s only been back in the country for five years, but Andrea has already built a successful training culture in Rodney Wayne Newmarket and Downtown. So far, one person is fully qualified, several are due to qualify this year, and even more are working towards extra qualifications on top of their National Certificate.

“I’ve had trainees leave the salon for various reasons, and they’ve often gone on to work elsewhere,” Andrea says. “Some of them haven’t been able to stay committed to their goals, and have dropped out of the industry. It's so sad to see this happen”. But Andrea has some training advice to hopefully stop this from happening. “Make sure to explain things to your trainees,” Andrea says. “Don’t just tell them the answer – they might be good at following instructions, but they need to be able to think for themselves too”.

“If you spend a long time on a career, you should have something to give recognition of your competence,” Andrea says. “A qualification holds value – it's something you can take with you anywhere, to show that you’ve passed a certain set of criteria and can truly call yourself a stylist”.

Andrea has a lot of experience, both as a trainer and a trainee. She could provide lists of advice on all areas of training. Despite all that, Andrea’s top piece of advice is simple: “Keep a sense of humour,” Andrea says.

Andrea’s long-term goal in New Zealand is to have everyone in her salons have a qualification. She also plans to continue her own training, progressing to the next step in her career along with her trainees and co-workers.

Andrea is firmly focused on the future. She would eventually like to develop a trainee enough that they can take on her role, as well as progressing herself and her trainees on to the next step in their careers. “I want to progress my trainees to the next step and make sure to reward them when they get there,” Andrea says. “Above all else, the most important thing is to keep focused on the big goals”.

“I only hire people who want to further their careers, and who have goals and ambition,” says Andrea. “I’ve had plenty of success in New Zealand so far (one of Andrea’s trainees, for example, is now a member of the Rodney Wayne artistic team).

BLUE CACTUS DIAMOND OF THE YEAR: CUISLE STANTON

Cuisle Stanton, Blue Cactus Diamond of the Year two years running, shares her career successes and her ambitions for the future.

or Cuisle Stanton, hairdressing success has been fourteen years in the making. Cuisle was twelve years old when she went into a salon for highlights. She loved the way they turned out, and since then she’s been hooked on hairdressing.

The Blue Cactus Diamond of the Year Award is granted to the Blue Cactus employee who shows the strongest commitment to their clients and the team, and the most growth. They have to show consistency in these areas throughout the year.

Cuisle left school and went into a full-time hairdressing course. As part of that course, Cuisle had to do work experience at a local salon. Blue Cactus was recommended to her, so she applied to work with them. She’s been there ever since.

The Diamond of the Year Award is selected by management at Blue Cactus. Cuisle first won this award in 2012, and she says she “didn’t expect it at all”. “I just had no idea I was going to win,” Cuisle says. “It was a total surprise”.

“I love the dynamic team we have at Blue Cactus,” Cuisle says. “The opportunities to try different things have also been great.”

For Cuisle, the Blue Cactus Diamond of the Year Award looks to be one of many successes in her career. Cuisle has plans for her future, and hopes to be on track to achieve many of her career goals within the next few years.

Cuisle has experienced a variety of different things. She’s been a Kerastase specialist, completed a L’Oreal Colour Degree, worked alongside Pureology, and worked at New Zealand Fashion Week. It's the thing she likes best about hairdressing, in fact – that she gets to try things she might not otherwise get to do.

For now, Cuisle wants to focus more on her fashion work. She plans to build a fashion portfolio and learn more about that side of the industry. Eventually, however, Cuisle has much bigger plans.

“No day is the same,” says Cuisle. “I always have to up skill, and I’m continuously inspired and challenged by colleagues and other great hairdressers”.

“In a few years I hope to be teaching in Thailand,” Cuisle says. “There are schools there that offer training in hairdressing (and other industries) to women who work in the sex industry. This training gives them the chance to get out of that career and build a better life for themselves”.

This commitment to upskilling has led to some exciting career successes for Cuisle. She counts among her top successes coming second in her pre-apprentice hair-up in 2006, coming second in Urban Day Style in 2009, getting excellent results in her L’Oreal Colour Degree, and going to Hair Expo. And, of course, there’s the Blue Cactus Diamond of the Year Award, which Cuisle has won twice.

From highlights to Diamond of the Year, Cuisle’s hairdressing journey has been a successful one. No doubt she will continue to achieve exciting things in the future, and continue to embody those things that made her Blue Cactus Diamond of the Year (two years in a row).

AUCKLAND CITY COUNCIL BRING IN NEW REGULATIONS FOR THE BEAUTY INDUSTRY An update on the new regulations for beauty therapists in Auckland.

Auckland Council has adopted a new health and hygiene bylaw and code of practice that will affect the beauty industry.

The essential elements for informed consent are:

s of July 2014, beauty clinics and nail salons will have to be officially licensed by the Auckland City Council. The purpose of this license is to ensure that beauty clinics and nail salons are safe for members of the community. Because all salons and clinics will have to gain this license, now is a good time review your processes to ensure they meet best practice. You should also make sure everyone in the salon knows what is expected of them.

• That it is voluntarily given by the customer • It is based on full provision of information on risks to the customer • It is given by a customer who has the capacity to consent Also: Appropriate aftercare instructions should be given to the customer, and the therapist should check that they understand these instructions.

All staff are required to be part of the health and hygiene processes within a salon. As a team, your salon should review current health and hygiene management processes within the each of the beauty services. You should use both the council recommendations and the beauty association code of practice to determine whether these practices need updating. You can find this information on the Auckland City Council and New Zealand Association of Registered Beauty Therapists Inc. websites.

Gaining informed consent is a vital process under the new regulations, and cannot be overlooked. Another key requirement under the new regulations is that all staff must be qualified. That means that all staff in your business must have a qualification in their area of expertise. If you are unsure whether your qualification is suitable, you should get in touch with HITO. If you are not qualified at all, you will need to start working towards your qualification.

One area you should focus on in particular is consultation. This should be a vital part of all services, and every operator should be responsible for providing a full consultation. This is because the Auckland city council has stipulated that any customer undergoing a specified service must give informed consent before that service is performed.

HITO is aiming to make this as easy as possible with our QbyE process. QbyE (Qualification by Experience) is a process by which you can qualify based on the experience you have in the industry. The time it takes to qualify is based on how much experience you have and how much time you can put towards the process.

The Auckland council has noted: “When providing services, beauty therapists (including nail technicians) must have a conversation with the customer before commencing any treatment. They must be aware of what the process will be and you, the operator, must be aware of any potential risk to their [the client’s] health”.

Once you apply a HITO Assessor will interview you about your experience. Based on the outcome of that interview, you will have to complete certain tasks before you can be granted your qualification. Once you’ve completed all necessary tasks within the qualification, HITO will be able to issue you your certificate.

THIS PROCESS IS DESIGNED TO BE AS EASY AS A QUICK AS POSSIBLE. TO FIND OUT MORE ABOUT QBYE, OR TO GET STARTED ON YOUR QUALIFICATION TODAY, CONTACT HITO ON (04) 499 1180 OR AMA@HITO.ORG.NZ. TO FIND OUT MORE ABOUT THE NEW REGULATIONS, VISIT THE AUCKLAND CITY COUNCIL WEBSITE OR NEW ZEALAND ASSOCIATION OF REGISTERED BEAUTY THERAPISTS INC. WEBSITE.

get qualified in beauty therapy Margaret Walsh discusses the benefits of getting qualified in beauty therapy, and how the review of beauty qualifications can help.

Once the Targeted Review of Qualifications (TRoQ) is complete, new beauty qualifications will be available to the industry. Margaret Walsh, key industry figure and member of the Beauty TRoQ, discussed with Forma magazine the importance of the new qualifications for the industry.

for Beauty. Tania Berryman (HITO Beauty Development and Moderation) and Judy West (President of the NZ Association of Registered Beauty Therapists) invited Margaret to join the TRoQ, knowing she would enjoy the challenge and wish to be part of advancing education in New Zealand.

hen it comes to beauty qualifications, Margaret Walsh has been a key figure for some time. First gaining a degree in education from Waikato University, Margaret went on to qualify as a beauty therapist and open a successful beauty and hairdressing business, Face and Body in Titirangi.

“My passion is education,” says Margaret. “In my opinion, if one is not learning then they are not living”.

Face and Body have a strong focus on quality and qualifications. Each employee undergoes “intensive and extensive training”. This training is on-going, as “trends in the industry are constantly changing”. Every staff member must complete two units of higher learning for every year they are at Face and Body.

Margaret believes the constant reassessment of qualifications is essential. Qualifications must be relevant to the industry and current with global trends – this is a “must-do” in education, says Margaret.

“I employ based on skill-base and attitude,” Margaret says. “The staff are bathed in a work culture of education and career advancement. The clients are grateful that they have motivated, trained professional staff to care for them”.

The new qualifications are still undergoing the review process. They need to be further formatted by the Beauty TroQ Governance and Working Groups, surveyed by the industry, and then approved by NZQA.

Margaret also has personal experience with creating qualifications for the beauty industry. Shortly after graduating from Joyce Blok Beauty Therapy School (three weeks after graduation, in fact), Margaret was approached by Joyce Blok herself.

Once the new qualifications are approved by NZQA, Margaret intends to employ based on them in her own business. “Our business is a value-based business, and education is the cornerstone of our prolonged success in the market,” says Margaret. “The new qualifications will be embraced and valued by providers and employers in the marketplace”.

“I was summoned by Joyce Blok herself, and I was in such an anxious state as I drove to her home,” Margaret recounts. “’Margaret,’ she said in her accent ‘you have to write the syllabus for the school because it is only in my head – what if something happens to me?”

Margaret also hopes to see these qualifications help the industry as a whole.

Joyce was aware of Margaret’s experience in education, and she knew Margaret would be able to complete such a task.

“All industries need structures around learning and achievement. These benefit the graduate by increasing their self-esteem as they achieve each milestone, and it makes the employee-employer relationship transparent and meaningful”.

After working on the syllabus, Margaret was asked to create two National Exams – one for Facial Therapy and one for Body Therapy. The feedback from the industry was positive, Margaret recalls – at last they had a national benchmark. Margaret continued working on this project until such tasks were absorbed by NZQA in the 1990’s.

“I hope to see qualifications blend with industry needs and for the industry to be guided by value-drive educational standards,” Margaret says. “I hope to see outstanding postgraduate training develop so that graduates in the marketplace continue to buzz with a zeal for learning”.

“I personally like benchmarks,” Margaret says. “I like to see that a student has both their International and National certification because it allows them a future of global travel and skill application wherever they live”.

Margaret hopes to advance quality in the industry through her business coaching firm, Margaret Walsh Consulting, through Face and Body, and through further involvement in the review and development of qualifications.

It should be no surprise, then, that Margaret was invited to become part of the Targeted Review of Qualifications (TRoQ)

THE NEW BEAUTY QUALIFICATIONS ARE IN THE PROCESS OF BEING APPROVED BY NZQA. VISIT BEAUTYTROQ.COM FOR MORE INFORMATION.

TOM MURPHY

COULD YOUR BUSINESS BE BUSIER? By Tom Murphy, CEO of Kitomba Salon Software.

Reduce the time between visits:

Annual revenue increases by:

Every five weeks to four weeks

25%

hether you have a love or a hate relationship with numbers, understanding your key revenue drivers can be the difference between success and failure as a business owner and business-minded stylist or therapist.

THE REVENUE EQUATION:

Every six weeks to five weeks

20%

Number of clients visiting X average amount spent per visit = prosperity for your business and your staff.

Every seven weeks to six weeks

17%

Before spending extra time, energy and money trying to convince new clients to give you a chance, remember that there are countless opportunities sitting in your salon chair every day. Sitting there you have opportunities to grow an existing clientâ&#x20AC;&#x2122;s value and to gain new clients through referrals (word of mouth).

Increase the time between visits:

Annual revenue falls by:

Every five weeks to six weeks

17%

Every six weeks to seven weeks

14%

Every seven weeks to eight weeks

13%

One of the simplest metrics to look at to increase the number of clients who walk through your door each week, month and year is your visit rate â&#x20AC;&#x201C; and the impact this has on your bottom line.

HOW THIS IMPACTS YOUR REVENUE: The regularity of your client visit rate has a huge impact on how busy your appointment book looks overall. Just a small improvement will make a substantial impact on the success of your business.

YOUR VISIT RATE: The average number of times per year a client returns for an appointment (you can see this number on your Kitomba business summary report).

IDEAS ON HOW TO INCREASE YOUR CLIENT VISIT RATE:

salon or spa should shoot for. Let’s say you decide you’d like your clients to see you, on average, every seven weeks. Open your appointment book to seven weeks ago from today and look at all the clients on that page. How many have come back or rebooked? Hopefully all of them! But if not, setting up an automated email or text message reminder to your clients that haven’t come in for a while is a gentle way to remind them to book. At Kitomba, we consistently see these simple reminders significantly improve our customers’ average salon visit rate.

• Rebooking and reminders Most clients want and appreciate your professional advice on how soon to return for a haircut, colour, facial or wax. Don’t be afraid of starting the rebooking discussion at the very start of the consultation process – once the client is paying for their appointment, they’re already mentally out the door and less likely to rebook. There are a range of techniques for approaching the rebooking question, so it’s worth seeking the advice of a business coach if this is something your salon struggles with. Based on the Benchmark data we collect, the average industry rebooking rate sits at around 40% - give or take. The top rebookers will have a rebooking rate of anything upwards of 70%. Many clients can shy away from rebooking simply because they’re worried they might forget the appointment, so it’s worth mentioning that you send out appointment reminders: If this isn’t a service your salon offers, it should be!

• Online Booking More than 50% of all online bookings via Kitomba happen outside business hours. The benefit of setting up an online booking system in your salon is that you’re still generating new and repeat business, even when your doors are closed. Your clients will love the convenience. A good online booking system should be dynamically linked with your appointment book, so that clients are only able to request times that are still available. This reduces any back and forth between you and your client and avoids the potential for disappointment.

• Identify your 5-star clients

• Measure it!

Identify your best clients and biggest spenders. That way you can direct lower value clients towards booking during off-peak times and your 5-star clients to your prime-time spots. This simple practice alone keeps your top clients happy and has a greater impact on client visit rates and salon profitability overall. You’re focusing on the visit rate that counts – that of your top spenders.

Find out which members of your team achieve the best revisit rates and get them to share ideas on how they do it. Keep what works, and lose what doesn’t. It’s been said that the definition of insanity is doing the same thing over and over and expecting different results. There are a multitude of things that you can do to increase your client visit rate, but the most important thing to do is to continuously try new things and measure, measure, measure.

• Vouchers and Loyalty Setting an expiry date on gift vouchers and loyalty points is a great prompt to get clients coming back regularly. • Automatic follow-ups Once you are familiar with your average client visit rate, you’ll start to have an idea of the ‘golden’ visit rate your

TOM MURPHY IS THE FOUNDER AND CEO OF KITOMBA SALON & SPA SOFTWARE, NEW ZEALAND’S NUMBER ONE SALON AND SPA SOFTWARE PROVIDER. TO LEARN MORE ABOUT KITOMBA, VISIT WWW.KITOMBA.COM OR CALL 0800 161 101.

national certificate in

business

Level 3

SUCCESSFUL BUSINESSES NEED QUALIFIED PEOPLE Do you want to run a successful business? Do you want to avoid the common pitfalls that many small businesses have encountered? Then HITO’s new business qualification is for you.

e have teamed up with the Open Polytechnic to offer the National Certificate in Business (Level 3), the perfect programme for anyone who wants to become a successful business person, trainer or manager in barbering, beauty, hairdressing and beyond.

to help bring your dreams of owning and running an effective business to life.

HOW IT WORKS The National Certificate in Business (Level 3) is done through the Open Polytechnic. It has been specifically designed to be delivered by distance learning, which means that you can fit the study around your life. You will have access to tutors and other trainees doing the same course.

This qualification begins the learning journey to improve your understanding of how to run a business. Communication is a central focus of the programme. You will look at how to make sure your communication is right and will get you the best results. It also deals with the critical decisions that need to be made in the areas of finance, location and ownership.

WHAT ARE THE BENEFITS? • Improve your communication style in your personal and business life.

People who complete this programme will be able to choose an effective communication style that suits them and the people they deal with to make the business run smoothly. They will also be able to examine the best options for setting up a business and ensuring its long term future.

• Gain a better understanding of what makes a small business tick. • Grow stronger relationships with your employees and clients.

Along with the required communication component, you can choose one of two strands:

• Build and maintain a positive working environment to help your business run smoothly.

1. TEAMS AND LEADERSHIP

• Build your confidence in being understood fully.

In this strand, you will examine the concepts of teams and leadership in the workplace. You'll do activities that are designed to help you integrate leadership theory and practices into your daily personal and working life.

MORE DETAILS The programme of study costs $995 (incl. GST) and you need to complete the 42 credits over a period of no greater than 8 months. If you are already a qualified hairdresser or have had a recent period of study, you may already have some of those credits.

2. SMALL BUSINESS In this strand, you will examine the concepts of setting up a small business, identify opportunities and manage the financial aspects

FOR MORE INFORMATION OR TO SIGN UP FOR THIS EXCITING NEW PROGRAMME, TALK TO YOUR HITO SALES AND LIAISON MANAGER OR DOWNLOAD AN APPLICATION FORM FROM THE HITO WEBSITE.

DAVID PATTEN

FROM YOUR LEGAL ADVISOR:

IMPLIED EMPLOYMENT AGREEMENT TERMS David Patten, LLB:BA; MBS; FAMINZ, gives advice on legal matters. THE EMPLOYMENT AGREEMENT TERMS FOR EMPLOYEES ARE ESSENTIALLY IN THREE PARTS:

Another very important implied term is that of the duty of fidelity. This duty is owed by every employee to their employer. It requires on the part of the employee loyal and faithful service. It can require a duty to answer the employer truthfully when asked questions about the employer’s business. It may also, in certain circumstances, require an employee to take positive steps to ensure that the employer is not kept in the dark on matters that concern the employer’ business.

• Those terms that are found in the written employment agreement; • The provisions relating to employment found in the many statutes governing employment relationships e.g. the Human Rights Act, Health and Safety in Employment Act • Implied terms – these are ‘unwritten’ terms, based on past decisions of, for example, the NZ Employment Court, which place obligations on the parties to the employment relationship

As was said in a 1998 English judgement: The employee must act in good faith; he must not profit out of his trust; he must not place himself in a position where his duty and his interest may conflict; he may not act for his own benefit or the benefit of a third party without the informed consent of his employer. [LORD WOOLF IN ATTORNEY-GENERAL V BLAKE [1998] 2 WLR 805]

It is this third category that I wish to discuss in this article. One of the most important implied terms in any employment agreement is the concept of mutual trust and confidence. This implied term essentially means that both the employer and the employee shall behave in such a way as to not undermine the employment relationship. An extension of this term is the statutory provision found in the Employment Relations Act relating to good faith. This states that parties to the relationship must not mislead or deceive one another. They must also be active and constructive in establishing and maintaining a productive employment relationship in which the parties are responsive and communicative with each other. (I commented on good faith obligations in my last contribution to Forma magazine).

It is clear, therefore that the duty of fidelity requires the employee to have regard to the interests of the employer. So how does this duty operate in practice? A recent decision of the NZ Employment Relations Authority, while not directly addressing this matter, perhaps provides an illustration, from a factual perspective, of the concept working in practice. The employer owned a beauty salon providing both beauty and hairdressing services. One day in June 2012 a salon employee turned on the salon computer to update the salon Facebook page. In doing this she found the Facebook page

of another employee open. The salon employee became concerned as some of the entries on the employee’s Facebook page related to the salon and its clients. It appeared that the employee was treating salon clients at her home. The salon employee reported her concerns to the salon owner.

it has involved other persons, not necessarily being family members. In my view, there is a clear distinction between family members being serviced at home by the salon employee and non-family members receiving the same or similar services. Both types of ‘client’ could be considered contrary to the interests of the salon owner. Servicing the latter group, however, is a lot more serious, and unless permission has been given by the salon owner could constitute serious misconduct and therefore result in the employee being dismissed from their employment.

In arranging to meet with the employee, the employer noticed (and took photographs) of some beauty products seen by her in the employee’s open handbag. The employer formed the view (incorrectly as it turned out) that these products were salon products that the employee had taken without permission.

Until next time…

So what the employer was confronted with was the possibility of an employee servicing salon clients from home and further, the same employee having in her possession salon products that the employee had not accounted for. In terms of the duty of fidelity both of these actions, if proven, would not be in the interests of the employer. Neither would the actions be considered those of a loyal and trustworthy employee. Either or both would be considered, by most salon owners, as constituting serious misconduct which, if proven, could lead to the termination of the employee’s employment.

PS: As I was preparing this article for publication the Government announced that from 1 April 2014 the minimum wage rates paid to trainees will rise. The new trainee rates will be as follows: $11.40 an hour; $91.20 per 8-hour day; $456.00 per 40-hour week. The new minimum adult wage will be: $14.25 an hour; $114 per 8-hour day; $570 per 40-hour week

In the context of the duty of fidelity, I have been contacted by salon owners over the years (fortunately not frequently) who suspect that a staff member is carrying out work from home. On occasion, this has involved salon clients; in other instances

The increase in the hourly rate for trainees represents 80% of the adult minimum wage. David Patten, LLB:BA; MBS; FAMINZ

COULD YOUR SALON DO WITH A DETOX? Malcolm Gibbons, Business Coach and Mentor, gives expert advice to the industry.

freshen up. We know there is a definite need to purge our system of the sapping toxins and bugs that plague us when we don’t look after ourselves and diet as well as we should.

was talking with a new client the other day when she asked me whether anyone else was saying their Salon was feeling a bit ‘wintery’. When she explained what that meant I identified it as in need of “a freshen up”, both decor wise and system wise. As I was reading an article on detoxing your body recently, this stood out to me, although not as you might expect.

So here’s the point. If we need to do a detox of our bodies regularly (and we should) then we should do the same for our businesses.

It struck me that our bodies can be paralleled to our businesses or, if you like, the other way around.

I challenge you to ask yourself is “does my business need a detox?” Could it do with a new diet and shape? Maybe it just needs a minor clean up or a major clean out?

When was the last time you detoxed your business? Have you ever thought to flush out the toxins naturally and safely from your salon? What about doing a detox of your management style and systems? Could your salon spending go on a diet? Are you spending your profit on the right things for your business and you? Do you need that new pair of shoes or boots, or could the money go to getting the outside of your salon water blasted and freshened up with a lick of paint?

I would argue that all businesses could benefit from a check-up and a detox of sorts. From being maybe a little stale, bloated and weary to the unfit, sludgy and almost needing some form of hospitalisation to nurse it back to full health. A little dramatic I know, but think about your business. On a scale of one to ten where would you rate it for healthiness? One meaning get me to the hospital quick, and ten being it could run two marathons in a row because it's very healthy and at the top of its game?

We can all probably relate to our bodies being a bit sludgy, slow and downright tired - a feeling we as business owners know only too well. The staleness of the same old day in day out settles in, and we need a good long holiday to recharge the batteries and

If you’re having troubles establishing an accurate rating for your salon, try measuring it against these four areas:

1. CLIENT CARE SYSTEMS

2. TEAM

3. FINANCIALS

4. MARKETING

Do you know the lifetime value of your client? This is where you calculate how much each client is worth to you over the time they are a client (average 3 years). Do you have a standardised easy to use system for looking after these clients to keep them returning regularly? If you don’t have anything standardised for looking after your clients, a detox or refresher is in order.

Are you happy with your team? Do they love coming to work each day? Are they always motivated to learn more and grow your business all the time? What about how they treat their clients? Are you happy with their client care standards? Could your team do with a detox too? It may surprise you to know that the way your team behaves and displays their attitude is a reflection of how you as the owner and leader behaves and displays your attitude.

Are you in control of and managing your financials efficiently, or do you hope and pray that there is some money left at the end of the week? This area tends to be the most neglected and in definite need of a detox in many salons. A detox includes understanding the fundamentals of your P&L (Profit and Loss report) or as it is now known your Statement of Financial Position. Many salons also need to pay attention to their Key Performance Indicator’s and measurements of results against targets set. You should also know which services are your most profitable services and how to manage your pricing structure. Taking care of cash flow and your profitability are all important tasks for the modern-day salon owner. It just takes systems and a basic understanding of where you are financially in your business for you to project where you want to be.

Do you advertise? What about newspaper, radio, Yellow Pages? Possibly fliers, posters outside the salon, newsletters etc. If so, do you measure the results of these? Many salons think that marketing is about putting advertisements in the local paper or sending a photocopied newsletter to their client database. They spend good hard-earned money on advertising without measuring the success or failure of the promotion. Detox your marketing, plan for results and test the market and measure everything so you know what works for you and what doesn’t.

Many owners are waiting and hoping that their team will change, and many team members are hoping and waiting for the owner to change. Take a look at how you view and do things, do a detox and make the first move to change, and watch your team transform into the people you genuinely want to work with.

There you have a good start on detoxing your salon. You decide what sort of detox you need: is it a quick simple clean-out, or do you need a full detox programme? I bet if you take a long look at what you do as a whole, there will be areas that could and should be improved. Don’t just take it all on yourself: get the team involved and make it a fun day of brainstorming where and how you could improve. You’ll all have a new lease on your working life and your clients will love you for it.

MALCOLM GIBBONS IS A HAIR & BEAUTY INDUSTRY SPECIFIC MENTOR/COACH WHO SAYS: "MY PASSION IS PEOPLE, MY ENTHUSIASM IS BUSINESS AND MY MISSION IS TO ASSIST CLINIC OWNERS IN ACHIEVING THE DREAM THEY HAD WHEN FIRST GOING INTO BUSINESS".

SO WHAT ARE YOU WAITING FOR? GET STARTED TODAY! VISIT WWW.SHOCKCONSULT.CO.NZ TO LEARN HOW TO GET MORE PROFIT WITH LESS WORK.

BUILD A REPUTATION FOR EXCELLENT CUSTOMER SERVICE You may have a talented team of stylists, a beautiful salon and the latest products and equipment, but if your customer service isn’t up to scratch then you won’t hold on to your clients for long.

• Communication

ecause barbering, beauty and hairdressing have the primary purpose of performing a service that will make the client want to come back, client service is more than just a nifty idea; it’s essential.

Clear communication with clients is vital to outstanding customer service. Make sure you disclose everything your client needs to know so they can make an informed decision about your services. Remember, communication is not all about what you have to say. It is also essential to actively listen to your clients. When you actively listen to someone, you give feedback to show that you have heard and understood what was said. This involves repeating a summary of information back to the speaker. When you listen actively you show understanding and empathy, so the client knows they are being heard and taken care of. This is relevant when doing an initial consultation, and if you have to deal with complaints.

Excellent customer service is what truly makes the difference between someone visiting your business once, and them becoming a loyal client. Not only that, but if your client feels valued they will tell their friends, helping you gain more clients through the power of word of mouth advertising. In a digital age where good and bad service is reported worldwide within seconds, the quality of your service is more important than ever. So how can you ensure your customer service is up to scratch? Here are six key areas to consider when it comes to delivering service to your clients:

• Anticipate your client’s needs or wants

• Know when to admit you made a mistake

Take the time to get to know your clients (what they like, their lifestyles and personalities) and you will be able to recommend services that are tailored to them as individuals. If you can anticipate your client’s needs before they know themselves, this will earn you an excellent reputation.

If you’ve done something wrong, a sincere apology will go a long way! Sometimes this is all the client needs to hear to diffuse a difficult situation. Remember, “the customer is always right!”

• Make your service unique and personal A personal touch takes your customer service from good to excellent. If your client feels like a VIP then they will keep coming back, but if they feel they are just another person in your busy day then they will take their business elsewhere. One way you can make your service personal is by remembering your clients name and details about their life, such as their children’s names or where they work. Make a note of these things so you can ask after them next time. A personal touch makes your client feel valued and respected.

• Under promise and over deliver Never tell a client you’re going to do something unless you’re sure that you will be able to fulfill the request. It's better to exceed their expectations than to leave them feeling disappointed with the service. • Use words your client wants to hear When it comes to customer service, there’s no denying the power of choosing the right words. Think positive and use words like “yes”, “of course” and “straight away” - this will help your client feel that their every need is being attended to. Stay away from swear words and negative language, and never speak badly of your workplace, employer or colleagues in front of a client.

MANAGING AN ISSUE Even when you’re delivering the best customer service possible, there will still be times when issues arise. 01

LISTEN Firstly, listen to the client. They need to believe that they are being heard, so let them tell you what the problem is without interrupting or getting defensive. When they are finished, thank them for telling you about the problem - you can’t solve something that you don’t know about! Make sure you apologise, even if it wasn’t your responsibility as this will go a long way in diffusing a difficult situation. You can apologise without accepting blame. It is also a good idea to take the client somewhere quiet to talk – that way, no one overhears the conversation who shouldn’t overhear it.

02 CLARIFY

03 TALK

ABOUT THE CHOICES TOGETHER

THE ISSUE

Check that you have understood what the client has said and ask questions if you need to. Repeating the main points back to the client shows that you have been actively listening.

LISTEN

Give the client various alternatives to choose from. This puts some power into their hands and helps take the heat out of the situation. Your client will feel valued if you make an effort to include them in the decision making process.

CLARIFY THE ISSUE

04 AGREE

ON A SOLUTION

05 FOLLOW

Check that you and the client both understand the agreement and how it will be carried out. Make sure you outline any time constraints, costs or actions that need to happen. End with a summary and agree upon the outcome.

TALK ABOUT THE CHOICES TOGETHER

THROUGH AND CHECK CLIENT SATISFACTION

After coming up with a solution you need to make sure the client is satisfied with it. If they aren’t, you will need to find another solution that they can be happy with. If the client has to leave before the solution is carried out, call them and follow it up. They will recognise that you care enough to do so.

AGREE ON A SOLUTION

FOLLOW THROUGH & CHECK CLIENT SATISFACTION

see your work in print BRITTANY EARL Chocolate Blonde Hair in Taupo

MODEL: MADDISON JOHNS

MODEL: ALANA BOEKHOUT

Name: Brittany Earl

WHO INSPIRES YOU IN YOUR HAIRDRESSING CAREER, AND WHY DO THEY INSPIRE YOU?

Your Salon: Chocolate Blonde Hair

Some of the leading stylists in New Zealand who have taken their careers overseas, like Mana Dave, Natasha Boustridge and all the other amazing stylists. They choose not to just do hairdressing but to do amazing things with all opportunities and share their knowledge and experience with others.

Name of model/s: Maddison Johns, Alana Boekhout Name of photographer: Rissa Photography (Larissa Drysdale) WHY DID YOU DECIDE TO DO A HAIRDRESSING APPRENTICESHIP?

WHAT WAS THIS PHOTOGRAPHIC WORK FOR? It was mainly for our salon promotion. It was also to experience a photoshoot and learn what to do and what not to do for future photoshoots.

I decided to do an apprenticeship because I have a passion for hair and I wanted a hands on learning experience. Being in a salon is the best way to do that. I also enjoy gaining true inspiration from other stylists and being able to be around people everyday.

WHAT WAS YOUR INSPIRATION? There was a lot of inspiration online, but mainly big hair! A lot of photos were collected and I took little tips from each to create the look I was aiming for.

WHAT’S YOUR FAVOURITE PART OF BEING AN APPRENTICE? Being able to help everyone out and also learning different tips from each stylist. As an apprentice you are able to do bits and pieces of everything!

HOW DID YOU ACHIEVE THIS LOOK? I basically tightly curled the whole head. Each curl was pinned up and once the head was finished I pulled out all the pins and back combed each curl to create the big messy but structured hair!

WHAT’S YOUR FAVOURITE PART OF DOING FASHION OR PHOTOGRAPHIC WORK?

WHAT PRODUCTS DID YOU USE?

You get to be super creative and try out things that you may not be able to do on a daily basis. You get to capture an idea you have in your head into a real life image.

A volumising mousse dried into the hair then a strong hold heat protectant spray which also creates texture. I then used a strong hairspray to hold the style that was still flexible to work with. They were all Redken 5th Ave products.

WHAT ARE YOUR DREAMS AND ASPIRATIONS FOR YOUR CAREER IN HAIRDRESSING?

SPECIAL THANKS TO:

I would love to travel and experience different cultures of hairdresssing and be able to learn new things everywhere I go. I am inspired by so many amazing stylists - if I could inspire just one person I would feel accomplished.

Thank you to all the girls at Chocolate Blonde, the Director Stefanie Gray for the opportunity, Rissa Photography for the amazing photos, and Maddy and Alana for being awesome models!

THE L’OREAL HAIRDRESSING INDUSTRY REPORT L’Oreal reports on the state of the hairdressing industry in New Zealand.

the Briscoes Group or Hallensteins Glassons make in the same time period.

he inaugural L’Oreal Hairdressing Industry Report was released in February 2014. It provided insight into the “scale and economic” power of the industry in New Zealand.

Hairdressing businesses that are thriving are ones that meet customer demands and “drive customer loyalty”. Customers respond well to this – once they develop a sense of loyalty to a stylist or business, they want to stay with them.

The report is the result of months of industry surveying and research. Overall, the report shows growth in the hairdressing industry – there are more apprentices, and clients are spending more each appointment.

The key to maintaining this loyalty is exceptional customer service, as well as a great result, according to some of the stylists surveyed by the report.

According to the report, there are 8000 hairdressers and 1200 apprentices employed in New Zealand. This number appears to be growing, with the number of people gaining a hairdressing qualification increasing by 17% in 2013.

L’Oreal invested significant time and money into this report. According to Gary Marshall, L’Oreal compiled the report to highlight the current success of the industry and to provide insights to promote that success into the future. They believe the report will deliver great value to the industry.

“It's a career that offers travel, the ability to start your own business and lifelong learning,” says Gary Marshall, Products Division General Manager for L’Oreal NZ. “But it's also fiercely competitive because of low-entry costs and the rivalry in securing and retaining customers.”

“The success of the business of hairdressing in New Zealand has long been underestimated. We were eager to highlight how the industry is faring in our high tech world and to gain competitive and intelligent insights that will help define the future,” says Marshall. “The investment of this review by L’Oreal Professional Products is driven by our belief that it delivers value to everyone in the industry and is part of the leadership role we play.”

“The number of visits per woman has reduced slightly, but the overall industry revenue is stable because of increased spend,” Marshall says. “Almost 30 per cent of New Zealand women now rank hair as their top day-to-day beauty priority. It's a necessity, not just a luxury.” Clients are now spending an average of $161 each visit. Although they now visit salons less often, this increased spending means the hairdressing industry is in excellent health. The turnover for the hairdressing industry is $0.6 billion a year – more than either

“This is a wide-ranging and holistic view of our industry, and we believe it provides valuable insights into hairdressing’s contribution to the New Zealand way of life and the road ahead.”

THE FULL L’OREAL HAIRDRESSING INDUSTRY REPORT IS AVAILABLE ON THE L’OREAL WEBSITE: WWW.LOREALPROFESSIONAL.CO.NZ.

Great salon support staff can get qualified too

National Certificate in

Salon Support Telephone enquiries, stock-taking, customer service, salon maintenance, stylist support. These are just some of the everyday tasks that a dedicated salon support employee can do to free up valuable time and let you focus on being productive and profitable. This 1 year programme of study brings your salon support employee up to speed and gets them on the path to being qualified for only $150 (employee fee) and HITOâ&#x20AC;&#x2122;s standard employer fee of $435 (half price if you are an association member). Want to set a higher standard in your business? Call your nearest HITO office now. Auckland Office: Wellington Office: Christchurch Office:

(09) 579 4844 (04) 499 5150 (03) 338 5376

EMPLOYERS:

Get involved in WorldSkills 2014 WorldSkills Regional Competitions are coming soon â&#x20AC;&#x201C; and you should get involved.

Images courtesy of WorldSkills International

What is WorldSkills? WorldSkills is an international competition held every two years, designed to showcase talent in skills-based industries. Any apprentice or qualified person aged 22 or under can be involved in the international competition, and any apprentice (no matter their age) or qualified person under 22 can be involved in the regional competitions. The WorldSkills Regional Competitions are held every year. On the day of the competition, competitors take part in three different modules - Ladies Creative Cut and Colour, Men’s Fashion Cut and Colour, and Creative Hair by Night – Conversion – using mannequin heads to create the looks. All mannequin heads are provided on the day. Competitors can then go on to compete in the National Competition, and even in the International Competition, which will be held in Brazil in 2015. Regional Competitions for 2014 will be held in: Wellington and Dunedin – 5 May 2014 • Auckland and Christchurch – 12 May 2014

Why should your salon get involved? WorldSkills requires commitment, perseverance, and hard work from competitors and trainers alike. Competitors need the full support of their salon. But the rewards are well worth it for the competitors, their colleagues, and the salon they work in. WorldSkills can: • Get your whole salon involved in training opportunities. WorldSkills requires plenty of in-salon practice, and there are also opportunities to attend training sessions led by award-winning hairdressers. • Creates a strong team environment where everyone supports the competitor and gets involved in the process • Give your employees skills they can pass on to their colleagues, giving everyone in the salon a chance to benefit • Make your competitors more confident, better organised, and much more productive in the salon • Provide publicity for your salon and get your community involved (in fundraising, training, etc.) • Provide an opportunity for extra training and growth for your staff • Gives the competitor an exciting challenge and new goals to achieve

Hear from other employers who’ve been involved in WorldSkills.

Anne Millar, Headquarters Remuera “One of my apprentices, a Year One apprentice who had only been cutting for six weeks, took part in WorldSkills. She gained a huge amount of confidence, developed her blow waving/cutting skills, and improved her timing and her ability to take responsibility for achieving her goals. WorldSkills is a fantastic opportunity for the apprentice. The skills required to attempt WorldSkills create interest and excitement for them, and the exposure they get to other top stylists (during training) is worth more than money can buy. Apprentices will need commitment to training and hours of practice. It’s not for the faint hearted, but for the serious and dedicated. They need to be patient and prepared, and learn from their mistakes. I believe WorldSkills is a very exciting competition for young people developing skills not just in hairdressing and admire anyone that takes part.”

ARTICLE CONTINUED FROM PREVIOUS PAGE

Grant Bettjeman, Bettjemans “Getting involved in WorldSkills has massive benefits for the salon and the apprentice. The skills demanded are a real stretch for any apprentice, and in my experience the challenge is just what our apprentices’ need. The apprentices who take up the challenge of WorldSkills are always light years ahead of the others in terms of development. The energy and training opportunities always involve the whole salon. We are building a team that have had some experience in WorldSkills, and they are extremely keen to pass on what they have learnt. My advice to salons wanting to get involved is to buy the WorldSkills Training Book and DVD. That tool is what set us in motion. Also, there are hairdressers all over the country that are excellent trainers and are always tremendously generous in giving their time to help.”

Cathy Davys, VIVO Wakefield Street “The employer benefits immensely by the apprentice being engaged in WorldSkills. In my experience it enhances the speed at which apprentices earn a profit in the salon, their confidence increases, they understand a systematic approach to tasks and are very aware of time frames. All this adds up to increased productivity in the salon. WorldSkills builds a terrifically sound skill base for apprentices. Their salon work improves, their cutting has more structure, their blow waves last longer, their colour work becomes more thoughtfully placed, and their clientele grows. I would not have the opportunities I have had in my career if it wasn’t for my time representing New Zealand around the world. Competing internationally has given me a true appreciation of our craft and an ongoing love for this industry. My ongoing learning and education has helped me build a large client base that enjoys perfection in their cuts, colour, and styling. If you’re going to enter WorldSkills, make sure to research, plan, and start practicing early. Ask for advice and be prepared to go for it. All work is completed on a mannequin, so there are no excuses. And finally, keep in mind that WorldSkills is fun.”

Leslie Treadaway, Abstraxt Hair Design “To have a staff member that wants to better their skills can only be a bonus to any employer and their business. WorldSkills not only encouraged our apprentice to learn new skills but the salon as a whole were learning and sharing their skills to help with this challenge. Even the clients wanted to help. Our salon shared workloads and helped with training in and out of work hours. Our involvement also went further as we joined with another salon to raise money to send Cait to Germany (Cait Woodcock, International WorldSkills representative 2013). Our apprentice also went to Germany. He learned a lot, and he was able to share it all with others when he got back. The trip and the fundraising also provided great marketing opportunities for our salon. Our apprentice’s confidence grew so much, and his relationship with staff and clients grew over this time. He was able to step up to a new position in the salon. Everyone’s a winner with WorldSkills. The employer gets a better trained employee, salon morale grows with the sharing of skills, it gives a younger stylist a purpose and the chance to travel the world, it puts the salon out there and gets your client involved, and everyone gets to take advantage of the advanced skills WorldSkills provides.”

FOR MORE INFORMATION ON WORLDSKILLS, PLEASE CALL KELLY ON (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ. TO APPLY FOR WORLDSKILLS, PLEASE FILL OUT AND RETURN THE APPLICATION FORM.

CHANGES TO APPRENTICESHIPS: NEW ZEALAND APPRENTICESHIPS

An update on the changes to apprenticeships in New Zealand in 2014.

rom January 1st 2014, all apprentices in New Zealand will be signed on under the New Zealand Apprenticeship scheme. This scheme is designed to provide support to all apprentices regardless of age. New Zealand Apprenticeships will take over from the former Modern Apprenticeship scheme. All apprentices that signed on up before 1 January 2014 will still be trained under the Modern Apprenticeship scheme. This programme will be phased out over the next four years, at which point all current apprentices will be New Zealand Apprentices. The New Zealand Apprenticeship scheme is designed to provide support to apprentices of all ages. They will provide an entry point into employment in an industry, support theoretical and practical learning, and make sure all apprentices meet the requirements to work in their industry. To qualify for the New Zealand Apprenticeship scheme, apprentices must: • Be employed in the occupation for which they are training • Be supported by a training plan agreed on by the employer, the training organisation (HITO), and the apprentice • Must gain at least a Level 4 qualification that includes 120 credits or more. This currently applies to the HITO National

Certificate in Hairdressing (Professional Stylist). It will also apply to HITO's Beauty Apprenticeship. HITO’s focus will be on improving and maintaining quality in the industry, and on supporting trainees. They will continue to set the standards for training in the industry and organise training for apprentices. The government’s goal in developing this programme is to establish “a premier vocational pathway which clearly establishes a career path, meets industry needs, and is supported by a strong theoretical component”. All New Zealand Apprentices in Hairdressing and Beauty will receive a high level of support from HITO. Each apprentice will receive four visits each year from their HITO Regional Manager, as well as regular communications from HITO. Support is also still available in the form of the Apprenticeship Reboot subsidy. This is available to any New Zealand Apprentices who signed up after 1 January 2014. Conditions do apply. After an apprentice has been training for three months, both the apprentice and their employer are eligible to receive a $1000 subsidy from the Tertiary Education Commission. If you meet the criteria, HITO will send you the application forms. You will need to fill these out correctly and return them to HITO to receive payment.

TO FIND OUT MORE ABOUT NEW ZEALAND APPRENTICESHIPS OR THE APPRENTICESHIP REBOOT SUBSIDY, PLEASE VISIT WWW.TEC.GOVT.NZ. YOU CAN ALSO CONTACT HITO ON (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ.

NEW ZEALAND ASSOCIATION OF REGISTERED HAIRDRESSERS INC

REGIONAL COMPETITION DATES 2014

URGENT NOTICE JOIN NZARH NOW. Why? Exciting opportunity only for members

What?

CANTERBURY / WESTLAND

22nd June 2014

AUCKLAND

29th June 2014

NELSON/MARLBOROUGH

6th July 2014

with best cover

WAIKATO

13th July 2014

When?

TARANAKI

13th July 2014

MANAWATU

20th July 2014

March 2014

SOUTHLAND

20th July 2014

OTAGO

27th July 2014

With?

HAWKES BAY

27th July 2014

WANGANUI

2nd August 2014

SOUTH CANTERBURY

3rd August 2014

WELLINGTON

10th August 2014

BAY OF PLENTY

17th August 2014

NORTHLAND

24th August 2014

Corporate private medical insurance

Product Launch

Partners The Insurance Brokers Limited

WELCOME LARNI Our new Registration Administrator

ITO would like to give a big warm welcome to Larni Lasola, the newest member of the HITO National Office team. Larni joined the team at the beginning of February, and we are very excited to have her at HITO.

LARNI LASOLA

Larni grew up in the Philippines before moving to New Zealand five years ago. She now lives in the Wairarapa, and says she is enjoying the quiet of the countryside. Larni comes from a background in administration, having worked in various administration roles since moving to New Zealand. Her original training is in nursing, but Larni decided that wasn’t for her, pursuing her current career instead. Her experience leaves her well-prepared to take on the role of Registration Administrator. YOU CAN CONTACT LARNI ABOUT CERTIFICATES, MEMBERSHIP, ASSESSMENT RESULTS, AND IPSN AT HITO NATIONAL OFFICE ON (04) 499 1180 OR REGISTRATION@HITO.ORG.NZ. HER KEY ROLE IS LOOKING AFTER THE DATA FOR ALL APPRENTICES.

Larni looks forward to facing the challenges of her role, and learning more about HITO. She hopes to develop her career here. Welcome, Larni – we look forward to working with you at HITO.

contact NATIONAL OFFICE PO Box 11 764 Wellington 6142 Phone (04) 499 1180

NORTHERN Phone (09) 579 4844 Mobile (027) 470 0169

AUCKLAND Phone (09) 579 4844 Mobile (027) 443 2401

MIDLAND Phone (09) 579 4844 Mobile (027) 480 6550

MID-CENTRAL Phone (04) 499 5150 Mobile (027) 470 0170

CENTRAL Phone (04) 499 5150 Mobile (027) 445 5758

NORTHERN SOUTH Phone (03) 338 5376 Mobile (027) 483 2405

SOUTHERN SOUTH Phone (03) 338 5376 Mobile (027) 470 0171

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