Forma issue 19 by HITO

APPRENTICESHIPS Barbering, Beauty Therapy & Hairdressing

2015 is speeding by. We’ve had an eventful three months. In April, we held our Annual General Meeting (AGM). The AGM gives HITO members time to find out what is happening and be involved with some key HITO decisions. This year we welcomed a new board member Julian Maloney. We’re excited to have Julian with his barbering background on the Board. Dr Flora Gilkison was also confirmed as the Board Chair for another three years. After the AGM we held the Industry Forum with fantastic speakers on barbering, health and safety, and the current and projected scope of the hair and beauty industries. Our key speaker was Nigel Latta, who spoke on the Psychology of Success. April also saw Nadine Gratton and Jenny Eastwood compete against hairdressers from Malaysia, Australia, and China at WorldSkills Oceania. It provided an invaluable opportunity for competitors to see the level of international competition. The competition was tough, pitting the best young tradespeople against one another. Congratulations to both Jenny and Nadine – you did New Zealand and HITO proud. You can read more about their experiences at WorldSkills later in this issue. It is with much pleasure that we announce Nadine Gratton will represent New Zealand in hairdressing at WorldSkills International. The international competition takes place in August in Sao Paulo, Brazil. Nadine’s focus is on training for the competition, where she’ll go up against competitors from across the globe. We hope you’ll support Nadine in her journey. There have been a few changes to the HITO team recently. Please give a warm welcome to Karen, Leatrice, and Matthew, who’ve joined the HITO team over the past few months. We’re excited to have them on board and to see them grow in their roles at HITO. You can meet them in this issue. We’re also pleased to announce that the new hairdressing qualifications are listed with the New Zealand Qualification Authority (NZQA): • New Zealand Certificate in Hairdressing (Salon Support) (Level 3) • New Zealand Certificate in Hairdressing (Emerging Stylist) (Level 4) • New Zealand Certificate in Hairdressing (Advanced Cutting) and (Advanced Colouring) (L5) • New Zealand Certificate in Hairdressing (Professional Stylist) (Level 4) The New Zealand Certificate in Hairdressing (Professional Stylist) (Level 4) will remain the qualification gained via apprenticeship.

ERICA CUMMING, HITO CEO COVER IMAGE

The winning image from Mana Dave – the 2015 Industry NZ Educator of the Year award (sponsored by HITO). PHOTOGRAPHER: Fiona Quinn MAKEUP: Abbie Gardiner MODEL: Claudia Todman @ Unique FASHION: Kiri Donaldson

The Advisory and Governance Group would like to thank everyone who took part in this process. We hope the hairdressing industry will value and benefit from these qualifications. No doubt the next three months will be just as full of exciting events and achievements. We have the second HITO Graduation in August and the next Industry Awards in November. We’re looking forward to seeing the Industry Awards applications arrive and seeing the talent out there in our industry. If you would like to enter, you can download an entry form from www.industryawards.co.nz. Until next time.

Hairdressers shine at INDUSTRY NZ The INDUSTRY NZ awards honoured NZ talent in March.

PHOTOGRAPHER (for all images on pages 01â&#x20AC;&#x201C;06): Sam Lee

INDUSTRY NZ

SOME OF NEW ZEALAND’S TOP EMERGING AND ESTABLISHED HAIRDRESSING TALENT CONVERGED FOR AN EXPLOSION OF IDEAS AND INSPIRATION AT INDUSTRY NZ IN MARCH.

PHOTOGRAPHER (for all images on pages 02–06): Sam Lee

MANA DAVE (R) INDUSTRY HITO EDUCATOR OF THE YEAR

NDUSTRY NZ is run by Sara Allsop and Jock Robson, both internationally acclaimed stylists and co-owners of dharma salon in Auckland. The INDUSTRY event has been running for several years, recognising talented NZ stylists at all levels. The event also recognises makeup artists and photographers, without which stylists couldn’t create their stunning photographic collections.

All four finalists for the Award – Michael Beel, Brad Lepper, Shar Sutherland Todd, and Mana Dave – showed a remarkable commitment to hairdressing education. The overall winner of the award was Mana Dave, of BLAZE salon in Auckland.

“It’s great to see NZ hairdressers produce amazing photographic collections,” says Sara.

Mana is a familiar face to our industry. He is an Ambassador for Redken. He also works with NZARH and ghd, presenting to hairdressers around New Zealand. Mana also works with HITO, hosting the HITO Apprentice Boot Camp and training apprentices through his salon, BLAZE.

“Mana’s win was well-deserved, as he is one NZ’s most active educators both here and overseas,” Sara says.

Sara and Jock launched the INDUSTRY event to showcase and promote photographic talent in the New Zealand hairdressing industry. They wanted to encourage NZ hairdressers to grow their skills as stylists and celebrate their successes.

Mana was very honoured to win the award. “Education is fundamental to personal growth and development,” Mana says. “It lifts the skill level of our industry and keeps us relevant. If you aren’t educating yourself, you’re stagnating and dying creatively”.

“The main reason we started these awards was to ensure that our photographic talent just got better and better each year,” Sara says. “This year’s finalists didn’t disappoint – their work was on an international level, and I feel really proud of all the published work”.

As well as helping others, education has helped Mana’s career. He attributes his career success – owning a salon, travelling the world as a Redken Educator – to his strong education throughout his career.

For the first time this year, HITO sponsored the INDUSTRY NZ Educator of the Year Award. The Educator of the Year Award acknowledges the best hairdressing educator in New Zealand.

INDUSTRY NZ

“My career is a testament to the power of education, and what it can help you accomplish.” MANA DAVE

BENNI TOGNINI'S SEMINAR

MAC ARTISTS AT WORK

GRANT AND PHIF BETTJEMAN

• SPID PYE – Images Photographer of the Year

Mana’s current education focus is the INDUSTRY Protégé team. Along with Sara Allsop (founder of INDUSTRY) and other established stylists, Mana works to mentor young hairdressers from around New Zealand and help them develop their careers. He hopes to get involved in other mentoring projects in the future, as well as continuing to educate internationally through his involvement with Redken.

• ELANA MCCARRISON – Joico Protégé winner • GRANT BETTJEMAN – INDUSTRY Hall of Fame The INDUSTRY event involved a series of seminars by acclaimed stylists from across the globe. This included Benni Tognini for Goldwell, Jayne Wild for ghd, Joico Protégé Finalists and Lyndal Salmon from Biba Academy and salons for Wella. Some HITO apprentices were lucky enough to have the opportunity to help out backstage and attend these seminars for free. They were all excited to be involved and grateful for the opportunity.

Mana also took away the INDUSTRY Goldwell NZ Hairdresser of the Year Award. The other winners at INDUSTRY NZ were: • CHINNEY YEAP – Wella Colourist of the Year • ANTOINETTE GOODFELLOW – Organic Colour Systems Newcomer

The awards presentation in the evening featured shows by the Vada Salon team supported by Goldwell and Michael Beel (2014 INDUSTRY NZ Hairdresser of the Year).

• MICHAEL BEEL – Paul Frank and Co. Men’s Stylist of the Year • WEI JIANG – ghd Emerging Stylist Award

“We loved that the seminars and awards were a celebration of our industry in New Zealand,” says Jock Robson. “It felt very local, although it has a very international edge to it with the amazing guest artists presenting seminars and shows”.

• SUTHERLAND TODD – Joico Artistic Team Award • JASON CHONG LI – Clyne Editorial Stylist of the Year • JEMINA KEEN – MAC Makeup Artist of the Year

MICHAEL BEEL'S SHOW AT THE AWARDS EVENING

WORK BY THE VADA SALON TEAM

GHD PRESENTATION

MICHAEL BEEL'S SHOW AT THE AWARDS EVENING

WORK BY THE VADA SALON TEAM

INDUSTRY NZ

WORK BY THE VADA SALON TEAM

BENNI TOGNINI'S SEMINAR

MAC ARTISTS AT WORK

BENNI TOGNINI'S SEMINAR

MAC ARTISTS AT WORK

MICHAEL BEEL'S SHOW AT THE AWARDS EVENING

BENNI TOGNINI'S SEMINAR

Stephanie Springer Stephanie Springer shows NZ that if you’ve got a trade, you’ve got it made. Stephanie’s apprenticeship gave her the chance to start her career early. Apprentices can start at sixteen years old. Because apprentices earn a salary while they learn, Stephanie was able to move out of her parent’s home and pay her own way. And she’ll be able to continue doing so – because apprentices are employed, she won’t need to find another job once she qualifies.

Seven ITOs are teaming up to run Got a Trade week in August. These are: • BCITO – Building and Construction – www.bcito.org.nz • Competenz – Multi-industry – www.competenz.org.nz • Connexis – Civil infrastructure and Electricity Supply – www.connexis.org.nz • HITO – Hair and Beauty – www.hito.org.nz

Once Stephanie qualifies, she’ll be a fully capable professional stylist. Her National Certificate in Hairdressing will prove to people in New Zealand and across the world that she has the skills to be a successful hairdresser.

• MITO – Multi-industry – www.mito.org.nz • Service IQ – Multi-industry – www.serviceiq.org.nz • Skills – Multi-industry – www.skills.org.nz The inaugural Got a Trade Week, 21 – 28 August 2015, is a national programme of events that celebrate the talent and achievements of trade apprentices and trainees. It is part of a nationwide campaign to raise awareness of workplace qualifications among jobseekers, their teachers and whānau.

“Once you qualify, if you’ve got a pair of scissors then you’ve got a job,” Stephanie says.

As part of Got a Trade week, HITO are running a series of exciting events. Salons across the country are opening their doors to anyone interested in a career in hair. Students, parents and members of the public can ask questions, see live demonstrations, and get a feel for what a career in hair. HITO will also hold its second annual graduation during Got a Trade week.

FIND OUT MORE ABOUT GOT A TRADE? GOT IT MADE!

Stephanie hopes to pass on her training. She plans to help train other apprentices, and she even hopes to own her own salon one day.

Follow Got a Trade on Facebook at www.facebook.com/GotATrade

To help promote Got a Trade week, we recruited Stephanie Springer from Biba to tell us what she loves about her chosen profession. We got some fantastic photos and a short video of what Stephanie does as an apprentice.

Go to the Got a Trade, Got it Made website www.gotatrade.co.nz for more information Watch the video of Steph on the YouTube channel: Got A Trade Got It Made

“As a hairdressing apprentice I get to be creative and I get to make people feel beautiful,” Stephanie says.

Watch out for the hashtags #GotATrade and #GotItMade

It was Stephanie’s interest in makeup and beauty that led her to try hairdressing. She was able to get a good idea of what a career in hair would be like through the HITO Gateway programme. Gateway gives secondary students the chance to work in a hairdressing salon one day per week. They get to experience what a career in hairdressing is really like, and they earn NCEA credits too.

On Twitter? Follow us at @GotATrade

“Gateway helped me make sure that hairdressing was what I wanted to do,” Stephanie says.

Google+ at Got A Trade Got It Made

LinkedIn at www.linkedin.com/company/got-atrade-got-it-madeInstagram at www.instagram.com/gotatrade/ or tag using @GotATrade Pinterest at www.pinterest.com/gotatrade/

STEPHANIE SPRINGER

A CHANCE TO SHINE!

New Zealand Fashion Week (NZFW) and new partner HITO (the NZ Hair and Beauty Industry Training Organisation) are proud to announce the HITO HOT NEW TALENT COMPETITION, an exciting competition for the next generation of kiwi fashion talent.

A GREAT OPPORTUNITY FOR ALL THOSE INTERESTED IN THE FASHION INDUSTRY.

The competition will give 15 finalists the chance to travel to Auckland and work alongside key fashion industry leaders during New Zealand Fashion week from the 24th – 30th August, AND to compete for the opportunity to star in a NZ Fashion Week Photoshoot at the event itself!

F I V E C AT E G O R I E S HAIR STYLIST / BARBERING

FASHION STYLIST

MAKEUP ARTIST

FEMALE MODEL

MALE MODEL

FINALIST PACKAGE • Flights to Auckland and accommodation

• 10 Guest passes for friends or family to attend New Zealand Fashion Week and experience the vibe and atmosphere on site

(for finalists who live out of Auckland)

• Each finalist will spend up to three days at NZFW

• Work backstage with personal mentors on the New Generation show during NZFW, and other NZFW shows where possible

• 1x official delegate pass for NZFW • Hosting at NZFW with inner city transfers by the NZFW official car Mercedes-Benz

• Media interviews and promotions

• 2 Tickets to the New Generation show

HOW TO ENTER Entrants must submit FOUR PHOTOGRAPHS together with full contact details and 100 words on why they want to work in the fashion industry.

Entries, which CLOSE ON MONDAY 27TH JULY, will be judged by a panel of leading hair and fashion experts and the finalists will be announced on the official NZFW Facebook page. The public will then be given the opportunity to vote for their favourite finalist throughout the first two weeks of August.

THE PHOTOGRAPHS SHOULD BE: • Hair Stylist / Barbering – Photographs of work carried out

To enter go to nzfashionweek.com/HITOcomp

and/or ideas.

• Fashion Stylist – Photographs of work carried out and/or ideas.

The three finalists from each category will be announced on Monday 17th August, and will be brought to Auckland and hosted at the NZFW Opening on the 24th August where the final winners for each category will be announced!

• Makeup Artist – Photographs of work carried out and/or ideas. • Female Model – Photographs of yourself. • Male Model – Photographs of yourself.

See our website for terms and conditions

WORLDSKILLS OCEANIA In April, Nadine Gratton and Jenny Eastwood competed against Australasia’s best in the WorldSkills Oceania Competition.

BOUND FOR BRAZIL

demanding competition for young apprentices, WorldSkills requires hard work, commitment and focus. Nadine and Jenny were able to compete in Oceania after gaining medals in the national competition last year.

The Oceania Competition was a preliminary for the International WorldSkills Competition, which is taking place in Brazil in August. Only one person from each skill category can be selected to be part of New Zealand’s team the ‘Tool Blacks’ who will compete in Brazil.

Nadine and Jenny were up against competitors from China, Malaysia and Australia. Held at Waikato Institute of Technology in Hamilton, the competition went for four days. Nadine and Jenny completed eight different modules that showcased different sets of skills. These included Ladies Technical Day Style and Men's Perm with Beard Shaping.

After careful consideration, Nadine Gratton has been chosen to represent hairdressing in the Tool Blacks. A combination of factors led to Nadine’s selection, including her commitment to training and dedication to WorldSkills.

Although neither of them gained a placing, Nadine and Jenny saw this as a fantastic opportunity to see the level of skill and training that the international competitors have.

“I felt almost relieved when I heard the news,” Nadine says. “All my hard work paid off, and I get to go and represent New Zealand in Brazil. It’s always been my goal to compete internationally, and I’m so happy to have achieved that. My three-year journey from regionals really paid off”.

“What I found interesting was the stark difference in training ethic and style between the different countries,” says Nadine (Ursula Harris Hair Design, Nelson).

Representing New Zealand at this international event is an honour that two other HITO hairdressing apprentices have had so far. In 2011, Laura Simpson represented New Zealand in London, and Cait Woodcock competed in Germany in 2013.

“China was extremely dedicated to their training, which reflected in their work. They train 24/7, living and breathing WorldSkills for a whole year before they are even allowed to enter the competition, and then it becomes their full-time job. Their work is tight, immaculate and completely uniform across all competitors from that country.”

WHAT IS WORLDSKILLS? WorldSkills is an international competition where young people compete to be the best of the best in their chosen skill. Hairdressing is not the only industry to take part – others include engineering, automotive, hospitality and carpentry. The international competition brings together young people from 73 countries around the world.

In New Zealand and Australia, on the other hand, competitors are expected to continue working full-time while training for WorldSkills. “Our work is more individual, and you can pick up on signature styles that are unique to individual competitors,” Nadine says.

Not for the faint of heart, competitors need to show excellence in a broad range of skills. To do well, they must be focused, determined, committed to training, and have a true eye for attention to detail. Of course, those who work hard will reap the benefits. Through WorldSkills, you can hone your skills, gain confidence, travel across the world and meet other like-minded people.

For Nadine, her favourite sections in the Oceania Competition were Three Wishes and the Ladies Technical Day Style. “I loved these because they were not only the most challenging, but also produced my favourite results,” she explains.

FIND OUT MORE ABOUT WORLDSKILLS NEW ZEALAND AT WWW.WORLDSKILLS.ORG.NZ OR INTERNATIONAL WORLDSKILLS AT WWW.WORLDSKILLS.ORG.

NADINE AND JENNY WITH THE WORLDSKILLS OCEANIA COMPETITORS

NADINE'S WORK IN LONG HAIR DOWN MODULE

JENNY EASTWOOD, SPONSORED BY REDKEN

NADINE WORKING ON THE MEN'S CLASSIC CUT MODULE

NADINE AND JENNY WITH THEIR THREE WISHES MANNEQUINS

LADIES TECHNICAL DAY STYLE

NADINE GRATTON, SPONSORED BY REDKEN

JENNY WORKING ON THE MEN'S CLASSIC CUT MODULE

WORLDSKILLS

WINNER, LIANA KING-BIDDULPH AND RUNNER-UP, JACQUI MALCOLM

WORLDSKILLS REGIONAL COMPETITION The WorldSkills regional competition took place on Monday 15 June at Shape Hair Design in Wellington. Eight competitors participated in the day-long competition, showing their skills in men’s and women’s hairdressing.

• Kayla Newman, Sandy’s Hair Design, Picton

here were three modules – Ladies Creative Cut and Colour, Men’s Fashion Cut and Colour, and Ladies Hair by Night Conversion. The regional competitions happen every year, and the top competitors are invited to compete in the bi-annual WorldSkills National Competition. This year we combined the regional competitions and held one competition in Wellington. Competitors flew in from all over the country to compete.

• Alisha Loach from Karma, Invercargill • Misty Fenton from Three Hairdressing, Whangarei • Brooke Sim from Charmaine on Royal, Wellington • Shannon Grange from Bliss Hair Salon, Auckland And congratulations to our winners: • WINNER: Liana King-Biddulph, Moha, Dunedin

Our eight competitors created some fantastic work on the day. HITO CEO Erica Cumming was pleased to see the high standard of work at the regional level.

• RUNNER-UP: Jacqui Malcolm, Be Ba Bo, New Plymouth Special thanks also to our judges, Nadine Gratton, Jason Hare, Cameron Aitken-Boyle, and Kristie Boland, who took time out of their schedules to be there on the day. Finally, a huge thank you to Shape Hair Design, for allowing us to use their salon for the competition.

“All our competitors should be very proud of their work. It was fantastic to see the creativity and skill displayed in the competition. Each year we see the quality of the work increase” said Erica. Thank you to our competitors:

Top competitors from this competition will be invited to compete at the WorldSkills National Competition in 2016, and may have the chance to compete internationally at WorldSkills International in 2017.

• Liana King-Biddulph, Moha, Dunedin • Jacqui Malcolm, Be Ba Bo, New Plymouth • Chloe Ferguson, Do Hair, Invercargill

Facebook: best practices for salons and spas Tom Murphy, CEO and Founder at Kitomba Salon Software, shares his expertise.

FACEBOOK: BEST PRACTICES FOR SALONS AND SPAS

“Having a photo will increase your engagement by +50%.”

he marketing landscape has changed. Businesses no longer enjoy exclusive control over how their brand is communicated to clients. This is not necessarily a bad thing; it’s just a sign of the times.

• Your About page is where you can highlight all the wonderful things about your salon. If you have a descriptive, keyword-rich description then you’re more likely to be found on Google. Don’t forget to add the link to your website in the about section.

What’s driving this change? It’s social media. This new ‘model’ lets clients control what they see and hear. Let’s make it you who they’re listening to.

3. THE ANATOMY OF A PERFECT FACEBOOK POST Wouldn’t it be great if you knew that the post you just published had the best chance of maximising likes, shares and comments? Well, it turns out there're some essential ingredients that you should include if you want to increase your posts chance of success. Here are a few:

Every day that your salon isn’t using social media is another day that you’re missing out. Missing out on connecting with existing clients, creating loyalty, reaching a new set of potential clients and boosting your presence in their minds. Social media is all about engaging with your clients using a different, much larger medium - going beyond the salon chair. Social media is an extension of your brand and offering.

• People love photos! It’s been proven that having a photo will increase your engagement by +50%. Start using high-quality, engaging images in your Facebook posts.

There are all sorts of social media channels out there, but let’s focus on the big one that’s most popular in our industry: Facebook. Your current and potential clients are all ‘here’ and you should be too. Before you go and jump into the Facebook deep end, we’ve put together some best practices that will get you on the path to social media success. Just remember to have fun – enjoy yourself and your clients will too.

• Keep it short and sweet. Several studies have shown that posts with between 40-70 characters get the best results.

1. FIRST STEP: START WITH AN OBJECTIVE

4. MAKE YOUR POSTS COUNT

The key to a successful Facebook post is to begin with an objective. What do you want this post to do? Drive online bookings? Get your clients to share? Approach it with a clear goal and it’ll be much more effective. We’ve found that the most valuable content on social media - the content that gets the most interactions and engagements - is either educational or entertaining. Not sure what your followers are keen on? Think about this: Would YOU share this content?

Keep your followers on their toes and mix up your content every so often. Pages that vary their post types see a 9% higher engagement overall. You’ll have a good idea of what your clients enjoy, but if you’re stuck here are some ideas to try out:

2. FIRST IMPRESSIONS COUNT

• Any awards or events you and your team have entered/won

We may not like the idea of judging a book by its cover, but that’s exactly what happens on Facebook. Think of your Facebook page as an extension of your brand, the look, feel and your tone of voice – do your clients know it’s you? Get it right with these tips:

• Any promotions or specials you’re running

• Use a clean, bold cover photo that is consistent with your salon branding. Check out picmonkey.com and use their Facebook cover photo templates to create the perfect photo.

• Watch what other businesses like yours are posting for ideas particularly if they’re in another town. You don’t have to think of everything!

• Keep your posts newsworthy. Is there a particular celebrity style that’s trending? When you post trending topics, the Facebook algorithm will automatically factor this in and your post will be more likely to reach more people.

• Client before and after posts • The latest trends • Profile your salon's stylists/therapists

• Tips to keep client’s hair/skin looking beautiful after their appointment

“Vary your post type and get a 9% higher engagement overall.” 16

“50% of online bookings happen outside of business hours!” 5. BOOST AND BENEFIT

7. KEEP IT FRESH

Your followers won’t see every post you make. You’ve got to pay for that privilege! Fortunately, it’s a whole lot cheaper than taking an ad out in your local paper. Use Facebook’s ‘boosted’ posts. Boosting your posts means that they’ll reach a wider audience - either your current followers or a targeted audience you choose, e.g. Women aged 25-35 in Wellington. Sounds like a marketing opportunity to me!

Only start a Facebook page if you know you can maintain it. A steady flow of content will make sure people don’t think your salon has fallen off the end of the earth! But what’s steady? A study found that the sweet spot for the number of times you should be posting is between 5-10 times each week.

8. USE FACEBOOK TO DRIVE ONLINE BOOKINGS “SALES.” 50% of online bookings happen outside business hours! Giving your clients the ability to make bookings gives your clients the freedom to make an appointment at their leisure, regardless of your opening hours. Facebook’s new ‘Book Now’ button will let your clients link to your Online Booking page directly from your mobile or desktop Facebook page. Facebook hasn’t supported Mobile Apps in the past, so this is an exciting addition that we’re sure your clients will love!

9. MANAGE YOUR PAGE ON THE GO Download the Facebook Page Manager App on your phone and you can use it to update and respond to your followers while you’re on the go. You can also track your progress and page growth all from your phone.

6. ARE YOUR FOLLOWERS ENGAGING? FIND OUT WITH INSIGHTS You don’t just have to rely on guesstimates to see how your audience is engaging with your content. Use Facebook Insights to: • Check out the performance of your posts. Learn what resonates with your audience. Figure out how to optimise what you publish to your audience to grow your reach and engagement (engagement is all that good stuff: shares, likes and comments). • FB 101: use a business page! Just Google, “Facebook business page”.

10. ADVERTISING ON FACEBOOK Want to take your marketing efforts to the next level? Download our free Facebook advertising eBook to learn how to gain inexpensively new clients using Facebook advertising. Download it now: www.kitomba.com/facebook.

TOM MURPHY IS THE FOUNDER AND CEO OF KITOMBA SALON & SPA SOFTWARE, NEW ZEALAND’S NUMBER ONE SALON AND SPA SOFTWARE PROVIDER. TO LEARN MORE ABOUT KITOMBA, VISIT WWW.KITOMBA.COM OR CALL 0800 161 101.

Relationships matter in business Lyndsay Loveridge, hairdressing guru, shares her expertise.

he service industry is all about forming relationships on a professional level. These relationships have to be honest and respectful, and both parties should behave with integrity. They should meet their responsibilities and work together.

There are three key relationships any salon should have: • Clients • Other salons • Industry organisations (like HITO or NZARH).

Relationships like this make our industry efficient, productive, and profitable and show us in a good light.

Investing in these relationships leads to a successful business for you and a prosperous industry for us all.

"To be successful, you have to have your heart in your business, and your business in your heart." SR. THOMAS WATSON

CLIENT RELATIONSHIPS

RELATIONSHIPS WITH OTHER SALONS

There’s no question that client relationships are important. Without them, we wouldn’t have a business. But it’s important to develop the right kind of client relationships, the ones that will most benefit your salon and your customers.

We all know that client relationships are important, and we all put effort into creating and maintaining them. Where some salons run into trouble is in building relationships with other salons. It’s a myth that sharing your ideas and resources with your opposition risks your business. What is does is cultivate respect and create a mutually favourable relationship.

In a nutshell, a client-stylist relationship is all about valuing and honouring the other party. When this feeling goes both ways, you have a successful relationship. But these relationships don’t just happen – you have to earn them.

Why, then, do so many salons owners isolate ourselves from the industry and our neighbours? Other salons are not a threat. They are, in fact, healthy competition. They are your benchmark, showing you what you can achieve.

Now, there are more than enough clients to go around. But remember, you have to prove that you are worth valuing and honouring as a business. That is, you have to prove that you can fulfil the client’s needs.

Knowing your neighbour is vital. If clients are choosing the salon across the road, you need to know why. You’ll only find this out by getting to know the other salon. Maybe they’ve got a great offering that you could learn from. Or maybe you are the salon with all the business, and you could have plenty to teach your neighbours.

A client looking for a hairdressing salon needs a haircut or a colour or a blow wave. You have to make them want to fulfil those needs at your salon. You do this by proving that you value and honour the client. You need to provide a fantastic service, from the perfect haircut to the friendliest service. If you do this, your client will become a regular.

Here are just some of the ways a healthy relationship with your neighbouring salons can help you:

Regular clients are worth much more to your business than casual customers. It is regulars that let you forecast your growth because you can rely on them to spend on a regular basis. You’ll also spend much less retaining current clients than trying to attract new ones. Satisfied regulars can also help you in terms of advertising. A satisfied client will tell their friends about their experience. And, of course, their hair will speak for itself. A client’s friends and family will ask about their great new hairstyle, and might even visit your salon based on that hairstyle. To keep any salon employee and team member on the boil (so to speak) means investing time, energy and commitment in your relationships. As an employer you should be providing an environment: • for your staff that fosters opportunity for growth. Where employees develop a real sense of pride in their workplace. A place that inspires them to greater heights. Where work is fun, where each person is valued and has a voice! And most importantly it is about clients: your job is to share and create client opportunity for all of your team. Their job is to prove to you that they have earned each client and are investing themselves in relationship building • for your client where the relationship between client and stylist is paramount. Match your clients to the stylist and make sure each stylist has the hairdressing and relationship building skills to satisfy that client. If your stylists don’t love what they do you can ‘betcha’ the client senses this and won’t be back.

Staff shortages

If one of you finds all your staff down with the flu, there might be someone from the other salon who can help out. That way you won’t lose all your profit for that day. Just make sure that permanent job exchange is a clear no-no.

Product shortages

Suddenly run out of colour? It helps if you can borrow some from your neighbour. Just make sure to draw up an agreement on how you’ll pay it back.

Electrical failure or salon damage

If something happens to your salon, you’ve got somewhere to go. Think about the Christchurch earthquake – several salons set up shop temporarily in their fellow salons and continued operating. They wouldn’t have been able to do this without strong relationships.

Training

Maybe your neighbouring salon has a colour whiz or your stylists give the best blow waves in town? Why not swap your expertise and make both salons better overall. It also saves you time – if your neighbour is training your staff some of the time it leaves you free to focus on other things. Better than deciding that training is in the ‘too-hard’ basket and sweeping it away along with the hair you cut.

Remember when you choose to work with another salon be sure there is basic compatibility and the standards trained to are acceptable to both salons.

RELATIONSHIPS MATTER IN BUSINESS

RELATIONSHIPS WITH OTHER INDUSTRY ORGANISATIONS

and beauty industry) can vote on the critical decisions HITO makes at the AGM. HITO aims to meet industry needs with the qualifications they offer and standards they set.

There is already an existing support network available in New Zealand – why not take advantage of it?

NZARH

Think about associating with some of these groups. There’s plenty of support available that can help your salon grow.

The New Zealand Association of Registered Hairdressers aims to “maintain and grow hairdressing standards”. Being a member of NZARH proves that your staff are skilled and competent. It also gives you access to competitions and events, giving you the chance to grow your staff and business (and create more relationships).

HITO Why wait until you have an apprentice to associate with HITO? There are plenty of opportunities for salons that don’t have apprentices too.

PRODUCT COMPANIES

Getting qualified: HITO offers various hair and beauty qualifications, from entry-level to advanced. You can qualify your junior staff through an apprenticeship and your senior staff through Qualification by Experience. There are also several advanced qualifications that you or your qualified staff could take advantage of, such as the Business qualification or the Advanced Cutting qualification. You could also give back to the industry by getting qualified as an assessor.

Your salon will have product companies that supply you with product. These companies will also provide education classes and training. Take advantage of these whenever you can and upskill. Mixing with like-minded professionals is the best benchmark I know for personal growth. Just remember, in life you have to give to get, so put your hand up for tasks. Many hands make light work so participate and always give unconditionally, form allies and bond with like-minded professionals. It is more often than not those sitting on the sidelines who complain not about what they don’t do rather than what others do and give. Think about it – does that make sense? I think not.

Developing qualifications and setting the standard: As well as offering qualifications, HITO also develops qualifications and sets the standard for hair and beauty in New Zealand. By associating with HITO, you can get involved in developing these qualifications and setting the standard. Anyone related to the industry can be a member of HITO. Members receive updates on qualification development and can attend the AGM. Employer members (those who employ people in the hair

You have to give in this world to get and wouldn’t you rather be known as a person who willingly pays it forward? I would!

NOT CONVINCED? HERE ARE SOME TOP SALON OWNERS WHO CAN’T GET ENOUGH OF THE BENEFITS OF STRONG INDUSTRY RELATIONSHIPS. HERE ARE SOME OF THE ADVANTAGES THEY GET OUT OF THEIR STRONG INDUSTRY RELATIONSHIPS:

DIANA BEAUFORT REDS HAIRDRESSING I established the Star Salon Gathering last year. A small group of like-minded salon owners who meet on a six weekly basis to discuss issues we are facing and share what’s working well for us. I see this as a way for hair industry professionals to collaborate and share knowledge with each other. As a salon owner, working with other salons and professionals is not only fun, but critical to professional growth and business development. Collaborating with other salons is great for sharing ideas and knowledge. Whether it’s asking for feedback or discussing your point of view, collaboration helps to expand your knowledge and see things from another perspective. It is also likely that within a group there will be those who have already been where you are today. This provides opportunities to learn and avoid some of the common pitfalls that others may have experienced. Collaborating with other salons in training and education is an effective way of up-skilling my team and forging links with the wider hairdressing industry. Working with other salons can help to raise the profile of your salon. By regularly attending NZ hair industry events, education opportunities and competitions, people will begin to recognise your salon and your team. This helps to build your salon’s reputation within the industry.

LINLEY WADE HAIRSCENE HAIR AND BEAUTY

NATASHA KING FRED AND GINGERS

1. Givers gain: When you give knowledge/ training/advice you will eventually gain from it.

1. The difference between ordinary and extraordinary is that little extra. The most successful industry peers I know are constantly giving back to the industry. There is so much more to our careers than the four walls we work in.

2. Why reinvent the wheel? Learn from other business owners'/trainers' experiences. 3. It’s a great feeling when you help others.

2. Opportunities! The networking and opportunities that my varying roles within the industry have given me and my staff are countless. Within my team, this promotes goal setting, inspiration and loyalty. They see me as an employer that has her finger on the pulse which gives them faith and security in me and my ideas.

4. Support network – It’s a relief to know you’re not the only one going through it.

3. The nitty gritty of why I do it? Goodness, sometimes I think maybe I'm mad, crazy driven or just obsessed with seeing what I'm capable of. I do know that the knowledge, friendships, experiences and successes my team and I have gained would never have happened if I didn't get involved. Good things don't come to those that wait; they come to those that do.

GRANT BETTJEMAN BETTJEMANS Three reasons I have always and will always be associated with and support HITO are: 1. Training an apprentice is a commitment and one that needs a clear framework. Many of us salon owners are busy on the floor. Even though we understand and are committed to training our apprentices we need to be guided through the process. HITO has not only developed and evolved a precise and efficient system; they also provide the liaison between apprentice and employer.

JACQUI VICTOR TRUE GRIT HAIR SPA 1. It has always been that way for me – the more successful people you surround yourself and your business with the more successful you become. Industry friends have always been important to me. You can learn so much from other business owners and professional people whether it be good stuff or bad. There is always a lesson to be learnt.

2. Qualification is vital for the growth and credibility of our industry. For our apprentices becoming qualified is the goal that drives them through even the hard times. HITO embraces this principle and, I think, is the only organisation that supports our industry in this way.

2. Safety in numbers. Friends in the industry stick together. We like to watch each other’s backs, encourage, support and believe in each other. To me, that is so important. I'm always upfront and honest with my friends. I love seeing their success.

3. Hairdressing is a very competitive industry. I’ve always been a great advocate of fair competition. HITO has initiated some of the best competitions we have. From the hands-on WorldSkills competition and the HITO Photo Challenge (that uniquely put every competitor on an even playing field) to the Apprentice of the Year; which brings out our star performers at such an early age.

3. What goes around comes around! The more I give to my peers the more I receive. But I’m not just doing it for that reason! Helping each other is what it’s about. Whether that’s about team issues and dynamics, business questions or just a grand catch up for dinner. We learn so much from one another. That is what keeps me alive, learning from other great hairdressers.

So for these three reasons alone I can’t imagine why every salon that is serious about training apprentices would not embrace HITO.

YOUR CHALLENGE: GET INVOLVED AND FIND OUT HOW REWARDING IT CAN BE!

Five reasons to hire a switched-on receptionist Many salons and clinics operate without a dedicated front desk person. Often this can lead to poor client service, which leads to loss of clients, sales, and profit. Don’t believe me? Consider this:

hat happens when all operators are busy in your salon or clinic? When the phone rings or someone comes up to the desk, what happens? Usually, a stylist has to break away from their client to answer the call or greet the caller, or the call goes to answer phone. Not ideal for several reasons: them back and playing phone tag – is this a good use of

• The client in the salon doesn’t get 100% of the operator’s time and attention that they are paying for.

your time?

• The caller doesn’t get the attention they need either as the stylist is rushing to get back to their client.

• If the stylist can’t answer the phone, sometimes it’s up to the trainee to do it. They might not know what to say and be unable to assist the client.

• The operator is torn between the phone/front desk and the client in the salon, leaving them stressed.

How much business are you losing because of this? How many

• The owner can get stressed if the operator is spending too long on the phone or at the desk answering questions.

opportunities are you missing out on? You could avoid this

• If no one answers the phone, the caller gets a standard answering message. You’ll have to spend extra time calling

reasons your salon/clinic should consider the benefits

problem by hiring a switched-on receptionist. Here are five of employing a switched-on receptionist:

FOCUS

COMPUTER MANAGEMENT AND MARKETING

This is a much-neglected area of most salons and the most important area to develop. How many of you have a salon management computer system? And how many of you use it as a glorified till? I’d hazard a guess that most of you are not using the computer system you have to grow and develop your business. Dedicated salon management systems are much more than a till. Most have appointment scheduling, client records, marketing areas, product management, staff management and more. Get your receptionist managing this important piece of equipment. They can devote time to using it to its full potential. You’ll notice the results.

A dedicated receptionist can focus on answering the phone and taking care of incoming clients, leaving the team in-salon to focus on their client. They are the first point of contact for all your clients, whether that’s by phone or in person. Remember, first impressions count: an efficient, warm, welcoming receptionist sets the tone for your client’s visit.

2 EFFICIENT APPOINTMENT BOOKINGS

5 A switched-on receptionist can manage your appointment book. They’ll know your appointment book inside and out, and know where all the gaps are and what’s needed to fill them. It’s tragic how much time is wasted from a poorly managed appointment book.

STOCK MANAGEMENT

How many times have you placed late orders (when you have no stock at all)? How many times has stock arrived and sat all day because no one has time to put it away? How much time have you spent sorting through stock that could be spent on something else? A receptionist can manage your inventory, place your orders, check it off when it arrives and restock your shelves, all in the course of the day. Your stock will be more organised, and you can spend time on areas that need it.

Running a salon is more than being a good hairdresser or beauty therapist. Knowing what’s needed to be a savvy business owner and where to invest your resources is an important aspect of today’s successful entrepreneur salon owner. A receptionist can be a hidden gem. It makes good business sense to have a front desk superstar in a busy salon. They will pay for themselves, as long as you take the time to train them well from the start. Don’t hire someone and say “there’s the desk – go for it” and leave them to it.

START THE SALES PROCESS

Instead of just asking the client to have a seat, the receptionist could talk about the products and added services the salon offers. They could introduce a new product line to the client to look at while waiting. Or they could talk about the latest salon promotion. With so many opportunities, a receptionist could pay for themselves just in extra sales.

If you need to know how to get the best from a receptionist, reach out to me and I’ll take you through the process.

MALCOLM GIBBONS LOVES HELPING SALON OWNERS GROW THEIR BUSINESSES AND HAS AN OUTSTANDINGLY UNCOMPLICATED WAY OF DOING JUST THAT. VISIT WWW.SALONBUSINESSCOACH.COM TO LEARN HOW TO GET MORE PROFIT WITH LESS WORK!

Do you float in the cloud? Larissa Macleman of Get Timely shares her business expertise.

never know when you might need them. It’s also a lot easier to search through an organised computer folder than it is a pile of cardboard boxes under your house.

speak to many salon business owners every day, and most aren't sure what "the cloud" is, let alone how it can help grow their businesses.

The cloud industry, which didn't exist 10 years ago, is expected to grow to a $241 billion dollar industry by 2020. The biggest beneficiaries of that growth are small business owners – including salon owners. It makes me wish I was born 20 years later and starting my salon now. Although maybe it takes knowing what the old systems were like to realise how technologically advanced cloud computing is.

Imagine if I’d had access to cloud computing all those years ago. I could have saved my business files, family photos, and other important things to the cloud. I’d have a whole spare room free to rent out at Airbnb. I'd make a little pocket money instead of cluttering up every square inch!

BUT HOW SAFE IS THE CLOUD? Cloud computing is designed to be safe. Online storage sites encrypt your files, always have password protection, and only allow users with the password (or sometimes with a shared link) to access the content. Encryption is a way of encoding computer files so only people with authorized access (like a password) can ever see them.

THE CLOUD WORKS Now let me briefly touch on what the cloud is. The cloud is a couple of big computers that hold and process your information, whether that be your client colour formulas in salon software like Timely, or your family photos in Dropbox or iCloud. Instead of keeping that information on your computer or phone, it all goes to a big and much more powerful computer far away.

Storing your files in the cloud means if something happened to your salon – like a flood – or your computer stopped working, all those files would still be available. It’s also often easier to recover deleted files on cloud-based services like Dropbox. If you shred a document or break your computer, those records are usually gone forever.

It’s similar to getting electricity from a power grid, rather than having your own generator. Your generator can only do so much, and you need to maintain it to keep it working. But at the power grid, hundreds and thousands of volts are being processed to service hundreds and thousands of homes. When you flick your switch, you get a regulated and reliable stream of electricity that you can use to power light bulbs and bake cakes. This is what it’s like to process your information and data through cloud software and use it for applications like Timely, Xero, Mailchimp, or Facebook.

WHY MOVE YOUR LIFE TO THE CLOUD? It’s not just about safety, convenience and peace of mind. Cloud software is a new way of doing business. More and more cloudbased business tools are available to business owners. As there is no need to purchase software, there are no upfront fees or costs to get started. There are usually small monthly or annual subscription costs, but this is often a lot cheaper than buying software.

You can access your cloud systems at work, at home, on the bus, or from your pocket. It's accessible, it's safe, and it will grow with you as you grow. Using the previous example, if you need more electricity, you’d need to get a bigger generator, but if you’re connected to the power grid, you don’t need to do anything. Cloud computing has changed the game.

You can usually get started with the technology that you already have. Cloud software is mobile responsive, meaning you can login from anywhere with any computer or mobile device – just like signing into Facebook or internet banking. If the main salon computer isn't working, gets stolen or broken, you can just pull out another laptop, tablet or mobile phone and keep going within seconds. If you need to pop out for a bit, head home or go on a holiday, you can access everything about your business from wherever you are.

THE CLOUD MAKES YOU SAFE The other advantage of the cloud is security. I still have huge boxes under my house full of business files, receipts and old cheque butts. I also have boxes of old printed photos of my ancestors, my babies and my wedding. A fire, flood or theft would destroy all of those memories and family heirlooms in a moment, not to mention the trouble I’d be in with the IRD should I be audited. Storing your files in the cloud means you’ll always have access to older business and personal files – you

Enjoy a little taste of freedom. You can be away from your business but still be in complete control of staff, client appointments, accounts and commercial activity through cloud-based software.

• Mailchimp: Beautiful email marketing that’s easy to set-up with drag and drop features and integrations that allow you to send marketing emails, automated messages, and targeted campaigns. Their detailed reports help you keep improving over time.

BUT WHAT CAN CLOUD COMPUTING DO FOR MY BUSINESS? There will be a cloud-based tool for most of your small business’s needs, from tracking your bookings to organising your staff and music. These tools will often (but not always) be able to communicate with each other. This means you only have to enter information once, and it will be available in all the applications you use. You will save time and money in your business, and be under less stress.

• Timely: Cloud-based salon software to manage your clients, appointments, stock and staff. Simple, easy to use, saving you time and money. • Spotify: An online music streaming service. All you need is an internet connection and you’ll have access to tons of different songs. The free service has advertising, but they also have a Premium service that is ad-free. You don’t have to worry about putting together music or having thousands of songs clutter up your computer space with Spotify.

Here are few examples of cloud-based tools for business: • Xero is the perfect accounting solution for your small business. Along with its mobile apps, Xero has hundreds of add-ons that integrate with it so that data transfer is automatic. After you’ve been using Xero for a while, you’ll see all of your accounting information displayed in one place. For businesses with multiple employees, the recent Payroll addition in Xero allows you to pay your staff while staying compliant with the tax laws and regulations of your country.

• As an entrepreneur, you probably know what it’s like to get that spark of inspiration late at night or early in the morning. That’s where Evernote, the virtual notebook, comes in handy. You can access it from your browser, or through its equally welldesigned mobile apps so that you can always have somewhere to store your notes, photos, recipes, business details, travel tickets and much more. Best of all, Evernote is free.

• Google Drive is fantastic for many of your business document storage needs. There are iOS and Android apps for Google Drive, Sheets, Docs, and Slides, so you can work on your tablet and smartphone if you need to. Sharing your files is simple and easy too. Just select the users you want to have access to your file, and they’ll get a notification saying you’ve shared files with them. Overall, Google Drive is one of the most versatile cloud file & photo storage applications you can use. For most users, it’ll completely replace applications like Word and PowerPoint and won’t leave your desktop cluttered with files.

• Every now and again, you’re going to have a project that you’ll need to manage. It might be something like a promotion for your business, or hairdressing competitions, or even a quick renovation of your salon. Trello comes in handy to manage any project by creating to-do cards and placing them in lists and allocating who is going to do them by when. This keeps everyone in check and accountable. I see cloud computing so strongly as the future of technology for salons, that not only did I sell my salon to work for a cloud tech company, I also invested in it, and the business has doubled in size since I started.

• Most small businesses need to create graphics to promote their products and services, and Canva is the perfect tool to help you do that. Canva first came out as a web-only app to make it easy for anyone to make professional designs for free. The drag and drop functionality that made it popular has now come to the iPad, turning your tablet into a powerful design tool. All of your creations are stored online in the cloud, and you can download them both as highresolution images and PDF’s.

LARISSA MACLEMAN, BUSINESS DEVELOPMENT MANAGER – TIMELY, SALON SOFTWARE. WWW.GETTIMELY.COM LARISSA MACLEMAN OWNED AN AWARD-WINNING HAIR SALON WITH A TEAM OF 25+ EMPLOYEES FOR 20 YEARS. NOW SHE IS THE BUSINESS DEVELOPMENT MANAGER AT TIMELY, A WORLD-LEADING SALON SOFTWARE PRODUCT. LARISSA HELPS SALONS COME TO GRIPS WITH TECHNOLOGY ON A DAILY BASIS, A TASK THAT HER PREVIOUS EXPERIENCE HAS HER WELL-EQUIPPED.

FINDING THE RIGHT APPRENTICE Diana Beaufort shares her expertise in hiring fantastic apprentices.

“I can teach skills, but it can be difficult to change a bad attitude.”

pprentices are precious to any hair or beauty business, so it’s important to employ the apprentice that’s right for your salon. We asked Diana Beaufort of Reds Hair in Wellington to share her expertise in finding the apprentice that’s right for you.

For Diana, there are several signs that someone will be a good apprentice. Diana doesn’t expect her apprentices to have any previous skills in hairdressing, but what she does look for is a fantastic attitude. Apprentices should be positive in attitude and committed.

Apprentices are a vital part of any hair or beauty business. They can assist senior staff, take on junior tasks to free up other employees, and become a top staff member by learning your salon inside and out.

The top three qualities Diana looks for in any apprentice are commitment, character, and communication skills. They must be committed to the industry and have passion, because success in hair and beauty takes hard work. They must have the right character, and be able to embrace the salon’s culture. And they must have good communication skills, especially listening skills.

However, hiring an apprentice can be different from hiring another employee – for one, they often have no previous experience in hair or beauty. Also, because an apprenticeship is a big commitment, it’s important to find someone who can fit in with your salon and succeed in the industry.

When someone applies for an apprenticeship, there are a few things they need to be considered. Presentation is important –

“Talented stylists are always good listeners.”

everything down to the details, like whether their shoes are clean, shows what kind of person they are. In such a visual industry, a clean and tidy appearance is vital. Diana also recognises when apprentices go the extra mile in applying, such as coming to the salon to introduce themselves and drop off their CV. This shows commitment, and also gives the salon a chance to assess their communication skills.

expectations around training, for example, you will often attract candidates who want to experience that commitment. “At Reds we are lucky to have an excellent reputation for our training systems,” Diana says. “We attract new staff who are committed, motivated, and passionate”.

TIPS FOR FINDING THE RIGHT APPRENTICE FOR YOUR SALON

Apprentice CV’s are often low on relevant work experience. Apprentices start at a basic level, so experience isn’t necessary to begin an apprenticeship. However, there are other key things to look for in a CV. “I look for evidence of a high-energy lifestyle,” Diana says. “An apprentice works long hours, and that can be tiring, so plenty of energy is important”. Diana also looks for evidence of commitment, teamwork, and excellence in other areas – anything from clubs to schoolwork. These qualities will make it easy for them to be an apprentice. Creativity, reliability, and the capacity to have fun also make for a good apprentice. If Diana gets the impression from their CV that they’ll be a good fit for Reds, she invites them for an interview. During the interview, she asks mainly behavior related questions to get as much information as possible about their personalities. She keeps it informal and listens closely to everything they say. Apprentices at Reds need to embrace the Reds culture of continual training and improvement. All staff at Reds have a structured and supported training programme and clear expectations of their behaviour. Reds have robust feedback systems in place to make sure everything is going well. However, the apprentice has to make the effort to follow this plan and provide feedback. That way, everyone gets the most out of the apprenticeship. Refusal to take responsibility for their actions and performance and a poor attitude are two signs that someone won’t make a good apprentice. These are usually obvious before hiring the apprentice so that salons can avoid applicants like this. You want an apprentice that will meet you halfway with their positive attitude and hard work ethic.

Think about what personal qualities are essential to your salon. An apprentice is unlikely to have any previous experience, so you need to think about what personal characteristics they need to succeed in your salon.

Think about what your salon needs. Do you need someone bubbly and upbeat, someone hard-working or someone with great style? Maybe you want someone with good administration skills so they can help out on reception easily (this is a task all first-year apprentices do).

Think about your salon culture. How will you know that an apprentice will fit in with your salon?

Think about what you expect of an apprentice. Make sure any they know what they need to do to succeed in your salon.

Be prepared to commit to training an apprentice. A hairdressing apprenticeship takes around three and a half years to complete. You should be sure that both you and the apprentice have the ability to commit to this.

Finding the right apprentice for your salon is about knowing what makes a successful hair or beauty professional and finding those qualities. Skills can be taught – professionals in any industry learn new skills continuously. It’s the other qualities that will help you find the right apprentice for your salon and contribute to the success of your business.

Developing a strong reputation for your salon in the community also helps. If potential applicants know that your salon has high

"Skills can be taught – professionals in any industry learn new skills continuously."

KATRINA CHUNN

See your work in print 28

KATRINA CHUNN YOUR SALON: Otto Inc Hairdressing MODEL: Jorja Tarrent PHOTOGRAPHER: Nita Meyer

I’ve wanted to be a hairdresser since I was seven years old. An apprenticeship gives me the chance to get qualified while getting hands-on experience and interacting with clients, which is what I enjoy.

Pastel trends inspired this photoshoot. I liked the pastel look that was popular when we did the shoot, but I wanted to make it bolder. I started by bleaching the hair and then putting the blue

Being surrounded by different hairdressers that all have different skills and methods is my favourite part of being an apprentice. I can see all their different techniques and then pick which ways of doing things are most comfortable and natural for me.

colour through. All this work was done before the day of the photoshoot. Then on the day I started by curling the hair with a ghd. I then brushed the curls out to create the wavy look in the pictures. I used Fudge Paintbox for the colour and Redken bleach to

I aim to be the best hairdresser I can be. One day I’d like to manage or even own my own salon.

lighten the hair. I also used Redken and Pureology styling products on the day of the shoot, as well as the ghd.

My biggest inspiration is my trainer, Caytee Robbins. She inspires me to be confident and strive to do my best.

Thanks so much to my salon, Otto Inc Hairdressing, for making this photoshoot happen. Thank you to Nita Meyer from Nita

This photographic work was for our salon. We’ll hang it in our salon to showcase our skills and show our clients what we’re capable of. I liked seeing all the components of the photoshoot come together to create an eye-catching image.

Meyer Photography, for creating these beautiful images. Thank you also to Morganne Foster from M7FX Make Up, for the gorgeous makeup, and Jorja Tarrent for being a fantastic model.

BROOKE KENNY YOUR SALON: Otto Inc Hairdressing MODEL: Taylor Fortis PHOTOGRAPHER: Nita Meyer

I’ve always wanted to be a hairdresser. An apprenticeship is the right choice for me because it’s more hands-on than theory work, which makes learning easier for me and keeps me motivated. I enjoy being surrounded by the industry as I learn.

I enjoy doing braids, so I wanted that to be the primary focus of my look. I also wanted to create a textured look, and I thought the zig-zag technique would look unique. I created the zig-zag waves by sectioning the hair into quadrants then taking small pieces of hair and wrapping them in tin-foil before folding them into a zig-zag pattern. I then held ghd straighteners against the tin-foil. After the tin-foil had cooled, I took the hair out, brushed it out to separate the zig-zags, and then added the braid. I used Redken styling and finishing products for my look.

I like being able to apply my skills on the salon floor and grow my clientele. I like making clients feel good about themselves. I take pride in keeping the salon tidy, making sure the senior stylists run on time, and helping them organise their clients. It’s very satisfying, and my team are a huge inspiration. I learn a lot from my team. My trainer Caytee inspires me to do my best and encourages me in everything I do. I want to be the best hairdresser I can be and grow my confidence. I also want to own my own salon one day.

Thank you to my lovely model, Taylor Fortis, and to my amazing photographer Nita Meyer. Thanks also to Morganne Foster from M7FX for the fantastic makeup. And, of course, thanks to my salon, Otto Inc Hairdressing, for making this photoshoot happen.

This was my first photoshoot ever. I loved the opportunity to create my look and be creative – it was an awesome experience. This work is going up in the salon so we can show our clients what we can do.

See your work in print

BROOKE KENNY 31

See your work in print

LIANA KING-BIDDULPH 32

LIANA KING-BIDDULPH YOUR SALON: Moha Hairdressing MODEL: Hana Burns PHOTOGRAPHER: Kylie Hayes

I started my hairdressing career at a full-time course, but I’d always wanted to do an apprenticeship. I was lucky enough to land an apprenticeship through the work experience I did while on my course.

education and competitions. I want my clients to feel confident and excited about their hair. This photographic work was for the first photographic competition I ever entered: the Patrick Cameron Competition 2014. I was inspired by braid work at the Papas and Pace show I saw last year, and I wanted to combine that with the soft and feminine look of Patrick Cameron’s work.

I love being in such a fast-paced work environment. I enjoy the challenge of working with clients and the demanding environment of a salon. Being in the salon with talented, fashionable, and forwardthinking stylists is inspirational. I can observe talented stylists and learn from them, incorporating their techniques and personalising it to suit my style.

I set the hair to create curls and make it hold together. I then rope braided the scalp from the exterior of the head into the crown area where I tied a ponytail. Since I had all the curl and hold from the set, I played around with brushed and pinning the ponytail into soft, curving S and C shapes.

My boss Kylie Hayes is a huge inspiration to me. I also admire Mana Dave’s work. They both have such incredible energy, and they are so talented and hard working. They are also both very down to earth.

My foundation work held beautifully, which meant I didn’t need too many products. I used a working spray – Redken No. 12 – and a finishing spray – Redken No. 18.

My team are a huge help and inspiration when it comes to photoshoots. Having the opportunity to build on an original idea and use my creative energy is wonderful.

Thank you so much to everyone who was involved with this shoot: my model, Hana Burns (who also helped with makeup) and my photographer/director Kylie Hayes. Thank you also to Nelson Morrison and the Moha team, and, of course, my friends and family for being so supportive of my passion.

Creativity is a big thing for me. I want to become part of a creative team. I also want to constantly better my work through

TORI THOMSON YOUR SALON: Bella Vita Hairdressing MODEL/S: Bridget Coltman PHOTOGRAPHER: Bri Patterson

As an apprentice, I’m working and learning every day. Doing an apprenticeship is the best way to learn – you know how a salon works, you get used to working under pressure, and you get comfortable with real clients.

To create this look, I prepped the hair with Tecni Art Volume Lift at the roots and used Tecni Art Pli and Tecni Art Liss control from mid-lengths to ends. Once I had dried that in I applied hot rollers all around the head in the direction I wanted the hair to be and then curled the back section of the hair with a curling wand into tight ringlets. On the top section of the head, I back-combed and curled it with wide barrel curling tongs so that I would get perfectly shaped victory rolls. After pinning the victory rolls, I brushed and smoothed the ringlets so that they would get a lot of movement at the back but smooth from the sides and front. I then finished off the look with Infinium finishing spray and Tecni Art Crystal gloss to add maximum shine.

My favourite part of being an apprentice is discovering what I can do. I love trying new things, and I’m always getting good at things I never thought I could do. I know one day I’ll be an amazing stylist who can pass my knowledge on to new apprentices. This is the first piece of photographic work I’ve ever done. I did the shoot to start building my portfolio. I’m absolutely stoked with the way everything turned out – I love the feeling of creating something yourself. I felt so proud when I saw the finished pictures.

The products I used are from the L’Oreal Professional Tecni Art range. I used Pli to set the hair, Volume lift to lift the roots, Liss Control to smoothen the hair, Crystal gloss for shine and Infinium finishing spray to hold the look in place.

I want to do more photographic and competition work. I want to be a successful hairdresser with heaps of achievements to be proud of and a clientele that trust me to do what’s best for their hair. I want to have no limits and be able to show off my creative side.

I would like to thank my beautiful model Bridget Coltman for taking the time out of her day to be my model and Briahna Patterson for taking the amazing pictures. Thank you to Christine Delaney (salon owner) for being there for me throughout my hairdressing apprenticeship, without Chris I wouldn’t be where I am in my hairdressing journey. A big thank you to Tracey Taylor (salon manager) for supporting me and being such a great help with giving me inspiration for this look. I would also like to thank Napoleon Perdis for the makeup.

I’m always inspired by the work I see, from runway looks to the work my co-workers create. Sometimes I wonder how I’ll ever get to create something like that, but then I realise with the support I have I’ll be creating those styles in no time. For this shoot, I was inspired by hair and makeup from the 1940’s and 1950’s. I did a lot of research into pinup looks and realised they were classy and also flirty. I wanted my work to reflect this. I love pinup looks – I think they are very classy and feminine.

See your work in print

TORI THOMSON 35

SEE YOUR WORK IN PRINT Are you a HITO apprentice or newly qualified stylist? Have you always dreamed of seeing your photographic work on the pages of a glossy magazine? Then enter the See Your Work in Print competition today. It’s easy to enter – just send us your images and details. Your images must be high quality, and you must have permission from the copyright holder for us to print the images. We’ll pick the best entries and print them in the next Forma. The See Your Work in Print competition deadlines for 2015 are: • 01 August 2015 • 01 October 2015

FOR MORE INFORMATION OR TO SUBMIT YOUR IMAGES, CALL US ON (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ.

Each successful entrant will: • win a scissor sharpen from A Sharper Blade • have a chance to have their image featured on the cover of Forma. • be in the running for HITO See Your Work in Print Award. Each year at the Industry Awards, we announce the HITO See Your Work in Print Award winner. The winner is selected by Facebook vote. The person with the most ‘likes’ will win a stunning pair of scissors from A Sharper Blade.

See Your Work in Print is sponsored by A Sharper Blade.

HAIR AND BEAUTY HEALTH & SAFETY David Patten shares his health and safety expertise.

t the HITO AGM, David Patten shared his health and safety knowledge with the attendees. For those who couldn’t attend, read on for a recap of the important information you missed:

• Each year in NZ over 200,000 occupational injuries result in ACC claims

"Over the many years that I have been providing legal services to your industry, the issue of health and safety has not been a matter I have been frequently asked about.

It is for this reason that the Government decided that the Health and Safety in Employment Act had to be reviewed. This review perhaps was helped by the Pike River tragedy where 29 miners lost their lives as a result of what has been reported as mismanagement of health and safety.

• An estimated 50% of these injuries result in impairment and 6% in permanent impairment

This, I suspect, is not because the industry has an impeccable record in this area. Rather I suspect it is because members of the industry are generally not conscious of the significant negative impacts on salon morale and revenues if salon health and safety is not treated as a serious issue for both salon staff and clients.

The new legislation, which came into force on April 1, focuses on systemic risk regulation. This requires a person in control of a business or undertaking (a PCBU or you as a salon owner) to develop a systemic approach to risk and regulation by putting in place systems for managing workplace risks.

In preparing for the talk at the AGM, I asked HITO staff what were some common health and safety occurrences in salons. The following occurrences were identified:

A consequence of this change is the establishment of a new crown entity, Workplace New Zealand. The main objective of WNZ is to promote and contribute to securing the health and safety of workers and workplaces. Fines for workplace accidents are increasing significantly – the more permanent the injury the higher the penalty

• Water on the floor at the basin potentially leading to either the stylist or the client slipping and hitting their head on hard and sharp objects in the area • Electrocution through water being on the appliance or damaged cords

In order to comply with the new Act, salon owners will need to ensure that they have taken all appropriate steps to identify the risks in their business. Occupational disease will be a major focus of the regulators.

• Cuts, usually through the use of scissors • Chemical poisoning through the mislabelling of containers • Back injuries arising because of poor posture or the stylist not taking sufficient breaks

From a practical point of view, what does all this mean for salon owners? In my view the legislative changes mean that:

• Reactions to products and chemicals used in the salon e.g. dermatitis

• Health and safety is an increasingly important area for management attention

The above list of ‘hazards’ needs to be very carefully managed if the industry wants to protect its reputation. This is important for the following reasons.

• Directors and managers of salons will need to be proactive when it comes to matters of health and safety

• There are over 100 work related fatal injuries in NZ every year. This is twice the rate of Australia, three times the rate in Britain and worse than 6 other developed countries

• Health and safety should be a standard item on every staff meeting agenda

• 700-1000 workers in NZ die prematurely as a result of work related diseases

Finally, may I remind you that there is quite of lot of useful literature that salon owners can use to ensure that their salon(s) are ‘safe’, both from a staff and a client perspective. For example, last year HITO published a very useful guide on this matter covering matters such as best practice when working with bleach, working with colour etc. I commend you to obtain a copy of this publication."

• Staff should be involved in developing health and safety policies

• There are between 17,000 – 20,000 new cases of work related diseases reported each year – musculoskeletal disease is the highest incidence occupation disease followed by skin disorders and respiratory disease

THE PUBLICATION MENTIONED ABOVE IS HITO E-FORMA ISSUE 60, WHICH CAN BE FOUND UNDER RESOURCES ON THE HITO WEBSITE. YOU CAN FIND MORE INFORMATION ABOUT WORKSAFE HERE WWW.BUSINESS.GOVT.NZ/WORKSAFE/

FOLLOW MANUFACTURER'S INSTRUCTIONS Dionne Hardwick, the trainer at Salon One the Cove and HITO Trainer of the Year, explains the importance of following the manufacturer’s instructions.

anufacturer’s instructions are the detailed instructions that belong to each product used in the salon. They provide guidelines on how to use the product safely and get the best result. They include information on the application, timing of processing, suitability for different hair types and much more.

“These products are developed and formulated to provide the highest standards of performance and safety when the manufacturer’s instructions are followed,” Dionne says. Following the manufacturer’s instructions leads to the best result from each product and ensures the safety of you and your client. From an apprentice perspective, following the manufacturer’s instructions is necessary to pass your assessments.

Manufacturer’s instructions come with all products. They are on the product itself (on the side of a bottle, for example), in the product box or, for some products, on the internet.

A lot can go wrong if you don’t follow the instructions correctly. Some are minor, but others are serious.

SO WHY FOLLOW THE INSTRUCTIONS?

First it can lead to a poor result. For example, failing to follow the application instructions could lead to inadequate coverage. Failing to follow the instructions on processing times could result

It is vital that all hair and beauty professionals follow the manufacturer’s instructions.

"It is vital that you do allergy testing before each service."

in no change in the hair. A poor result means embarrassment for you and your business, and a waste of both the client’s and the businesses’ time and money.

manufacturer’s instructions on each product and then staff are supervised until they can use the product safely. Training is also incorporated into regular salon training.

At the serious end of the spectrum, it can lead to anything from damaged hair to severe and dangerous allergic reactions.

There are many ways to train a staff member. As well as reading the instructions, staff discuss the instructions and how to follow them. They also use role play, observation, and images to show the steps. They also have images of what can go wrong if the instructions aren’t followed correctly.

Both operators and clients can suffer from allergic reactions. Therefore, it is vital that you follow the instruction to do allergy testing before each service. If you fail to do allergy testing, your client could suffer anything from rashes to hair loss through to anaphylactic shock (a severe allergic reaction that can lead to death). Operators must also make sure to take other appropriate safety measures, such as wearing gloves when applying chemicals.

At Salon One if something goes wrong while a product is in use, the first step is to find a more senior staff member to assist with the situation. Once solved, they make sure everyone in the salon is aware of what happened and how to avoid it in the future. If the senior staff member cannot help, they will call either the manufacturer or the educator for that particular product. The manufacturer’s information is available on all products, so they will have a phone number listed to call for assistance.

TRAINING STAFF TO FOLLOW THE MANUFACTURER’S INSTRUCTIONS When training anyone to do a service in the salon, it is critical that they practise reading, understanding, following, and using the product, according to the manufacturers’ instructions. At Salon One the Cove, staff do not undertake a service on their own until they have a full understanding of the manufacturer’s instructions.

If the client has an allergic reaction, the first step is to remove the product immediately. Then advise the client to seek professional medical advice urgently. Salon One records any incidents in the back of their Health and Safety manual. It is important to keep track of these events to avoid the same thing happening in the future.

Salon One have a Health and Safety manual that all staff must read. This includes a policy on following manufacturer’s instructions at all times. It also includes the procedure on what to do if anything goes wrong during a service.

It is vital that all hair and beauty professionals understand what manufacturer’s instructions are, how to follow them, what can go wrong, and what to do if something does go wrong.

All staff must understand all manufacturer’s instructions and the importance of following them. Once staff have read through the Health and Safety manual, a staff member will explain the

This leads to a safer environment for clients and staff, and a better reputation for our industry.

PREVENTING WORK-RELATED DERMATITIS Have you ever used a new skincare product or detergent, only to find your skin becoming red and irritated afterwards? If so, you may have experienced contact dermatitis.

ontact dermatitis is a condition that occurs when your skin comes into contact with foreign substances, or because of an excess exposure to water. It causes the skin to become itchy, red and inflamed.

• ALLERGIC CONTACT DERMATITIS Allergic contact dermatitis can develop quickly after only a few contacts with substances like shampoos, colours, cleansers or exfoliants. Sometimes it can take months or even years for the allergy to develop. Once you are allergic, you are allergic for life and this could happen at any time, even if you have had no problems previously in your career. The things you can become allergic to at work might also be in things you use at home, like your shampoo or household cleaners. So if you become allergic to something in the salon, it could affect your home-life as well.

WHAT IS WORK-RELATED CONTACT DERMATITIS? Work-related contact dermatitis is dermatitis that has been brought on by the nature of your job. When it comes to the hair industry, there are many parts of the job that can cause contact dermatitis. One of the leading causes of dermatitis is wet working. If your hands are in contact with water for extended periods of time in a day (e.g. over 2 hours), then you have a high risk of developing dermatitis. Hairdressers who spend a lot of time at the basin, for example, shampooing ten or more clients per day, will commonly develop dermatitis.

WHAT ARE THE SYMPTOMS? Dermatitis isn’t ‘catching’ or passed from one person to another. It can develop at any time, or not at all – everyone is different. The signs and symptoms to look out for are dryness, redness, itching, flaking, scaling, blistering and pain.

The other primary cause of dermatitis is contact with chemicals. In the salon, contact with products such as shampoos and colours can cause a reaction. Even just touching tools that have been contaminated by a chemical, or splashing chemicals onto your skin when mixing them, can have an adverse effect.

HAVE YOU ALREADY DEVELOPED DERMATITIS? If you have already developed work-related dermatitis we recommend you visit a local pharmacist. They will have a range of products they can recommend to treat your skin. If your skin has broken however, we recommend you go straight to a dermatologist for treatment. Something the dermatologist may recommend is a night routine of soaking your hands, applying a prescribed cream and then putting on cotton gloves. This will nourish and hydrate the skin overnight.

There are two main types of contact dermatitis: • IRRITANT CONTACT DERMATITIS Irritant contact dermatitis can flare up after a few contacts with strong chemicals like bleach. More commonly though it develops gradually through frequent wet working or working with milder chemicals like shampoo.

DERMATITIS

HOW TO PREVENT DERMATITIS

MYTH BUSTERS

Prevention is always better than treatment. Here are five ways you can prevent dermatitis becoming a significant problem:

There are some common myths out there about dermatitis and skincare in the hair and beauty industry. Read on as we dispel the myths and give you the facts:

Wear disposable, vinyl gloves when rinsing, shampooing, colouring, bleaching, etc. Smooth, longer-length gloves are best. When you’re taking them off, be sure to peel them down from the cuff and avoid touching the skin with the used glove. Employers should supply gloves for their staff in a range of sizes to ensure a proper fit. Wear gloves when cleaning as well.

1. Gloves snag clients’ hair. Snagging is unlikely if your gloves are smooth, vinyl, longer-length, and if they fit snugly. 2. Clients object to gloves. Many people understand the importance of skin care and would have no objection to gloves. 3. Gloves cut into profit margins. Disposable vinyl gloves are very cheap. They are a tiny proportion of the total price of a haircut/hair treatment or beauty treatment. However, the costs associated with dermatitis could be considerable – you could lose clients, lose staff to sickness, and in some cases lose staff for good.

Dry your hands thoroughly with a soft cotton or paper towel. Thoroughly dry your hands as part of your skincare regime. Moisturise after washing your hands, as well as at the start and end of each day. Moisturising is an important step. Employers should provide moisturising cream in a dispenser or give staff their own supply. Always choose fragrance-free as some people are sensitive to perfumes. Don’t forget your fingertips, finger webs and wrists when moisturising.

4. Gloves make it difficult to detect water temperature. Disposable vinyl gloves are made of lightweight material and, if they fit well, allow you to feel the temperature. 5. Some hand creams can act as barriers. Wrong! There are no true ‘barrier’ creams so chemicals will always reach the skin. However, moisturising creams, regularly used as part of a skincare regime, will help keep skin hydrated and supple, preventing dermatitis.

Change gloves in between clients. Taking your gloves off in between clients gives the skin time to breathe. Reusing gloves isn’t a good idea as your skin can get contaminated when you try to put them back on. Remove your gloves and throw them out when you’re finished with a client.

6. You need to toughen up your hands by avoiding gloves. Wrong! Tough, hardened skin means damaged skin. Hardening is not an answer and will not prevent dermatitis.

Check the skin regularly for early signs of dermatitis. Early signs include dryness, itching and redness. It’s better to catch dermatitis at this level before it develops into flaking, scaling, cracks, swelling and blisters.

7. Latex gloves are best. Latex gloves can cause skin reactions and asthma. Many people, including your clients, are allergic to latex. In extreme cases, people have died of anaphylactic shock from exposure to latex.

Blow waving with Bettjemans Sasha Lenski, Creative Director at Bettjemans, shares his blow waving expertise.

y name is Sasha Lenski, and I am the Creative Director at Bettjemans. I emigrated here from Eastern Russia around fourteen years ago. As soon as I met the Bettjeman’s and saw how important blow waving was to them I knew I had come home.

client feels like a goddess and your reputation as a master is sealed. The perfect blow wave is the most difficult skill we have to learn. The short hair look is the hardest. For this look, you need a good strong hairdryer with a nozzle, about five sectioning clips, a radial brush with a steel centre and a Denman. You also need plenty of patience and plenty of practice.

Grant, Phif, and I all use a European technique for blow waving called the Phon (the Italian word for blow wave). All the Bettjemans staff know the ‘Phon’ and can create stunning “red-carpet” blow waves. Anyone who starts their training at Bettjemans learns this as part of their training, and any new staff take a rigorous Phon class.

We look after about fifty regular clients at Bettjemans every week. These women come in just for a blow wave between their colours and cuts. Some even pop in two or three times a week. We also have around 20 special occasion blow waves each week. With a total of seventy clients coming in each week, it’s clear that the blow wave is an important technique for every salon.

The blow wave is how we present our work, whether it’s a colour or a cut. I liken it to the presentation of food; we appreciate the taste of the food more when it looks beautiful. Even an ordinary cut can look cool if it’s blow waved beautifully. So when your exquisite cut and colour leaves the salon groomed to perfection with a beautiful blow wave, your

Below is a step-by-step guide. It includes some tips to follow so you can start practicing your beautiful blow wave. I am also holding Masterclasses around New Zealand in August for Kerastase salons.

1 STARTING THE BLOW WAVE Make sure the hair is just towel dried and still quite damp. This helps you stretch the hair so the blow wave will last longer. Starting at the nape, lift the brush width section up and concentrate on the roots. The Phon is all about controlling the roots.

SPINNING THE BRUSH

USING THE BRUSH ON THE ENDS

DRYING THE TOP OF THE HAIR

Lift the hair and spin the brush. This polishes the hair and gives it shine.

Use the brush to grab the roots and lift to dry for volume. Keep the brush and the dryer moving to avoid burning the client. Use the radial brush on the ends.

Lift the top of the hair with the Denman and dry the roots.

When the section you are working on is dry, turn the dryer over and cool the hair down with the back of the dryer. This locks in the volume. The dryer sucks the room temperature air through the brush and the hair for an instant. But don’t use the cool setting on your dryer – it’s too slow.

FLIPPING THE HAIR UPSIDE DOWN

STYLING THE FINAL LOOK

THE FINISHED LOOK

When you have dried all the hair thoroughly, ask the client to flip their head upside down. Then blast the hair with cool air. This will look in the volume and ‘ribbon’ the hair for a more modern, textured look.

Place the hair with your fingers and spray to set the look. Tuck the hair behind the ears if desired.

This is the finished look. This blow wave will last for at least four days.

The blow wave is quite hot and, as a result, a thin film of perspiration can form on the scalp. This causes the volume to drop. Using cool air counteracts this effect. Ask the client to turn their head upright. Once the head is upright, blow the cool air into the face to remove any stray hairs.

NADINE AND JENNY AT WORLDSKILLS OCEANIA

NADINE GRATTON

NADINE'S WORK AT WORLDSKILLS OCEANIA

NADINE'S DIARY Nadine Gratton, HITO Apprentice of the Year 2014, shares what she’s been up to since she won the award.

to create a winning look. This was one of the most technical modules but I enjoyed the challenge, and I think these events produced my best results.

he last few months I have focused on one thing: WorldSkills,

On Monday 13 April I flew to Hamilton to compete in WorldSkills Oceania, the last WorldSkills event before WorldSkills International in August. There were competitors from Australia, China, Malaysia, Korea, India, and Canada competing across all sorts of trades.

We also had the chance to explore the surrounding area, with competitors getting the opportunity to visit either Waitomo caves or the Kiwi House Wildlife Park. WorldSkills Oceania was a fantastic experience. It was so interesting to see the different styles from all over the world. The differences in style and approach to training varied between countries. The Chinese competitors, for example, spend a whole year just training for WorldSkills. They live and breathe it – training becomes their full-time job. Their work was tight and immaculate, and completely uniform across all their competitors.

They welcomed us to the Wintec campus with a powhiri. All the other competitors also took part in the welcome by singing songs from their countries. The first day’s hairdressing events involved recreating a men’s fashion cut from a picture and a ladies’ technical cut with an avant-garde finish. On day two it was ladies long hair, men’s modern classical haircut, and ladies commercial artistic evening with a hairpiece.

The Australian and New Zealand competitors had an entirely different approach. Both Jenny (Eastwood, the other New Zealand competitor) and I, as well as the Australian competitor, had to work full-time while training. However, because we got to work on our training individually, you could see everyone’s distinct style and the work was original.

Day three involved a bridal long-hair up and men’s perm with beard. Day four, my favourite of the competition, was the final day of the competition, we got to compete in the “three wishes” module. “Three wishes” is supposed to mimic a salon environment – the judges randomly draw three ‘wishes’ out of a ballot box. The competitors then have to use these three wishes in the look they create – like fulfilling a client’s requests in the salon. The three wishes we received were: cut the hair in steps, use a ‘spring’ colour, and either crimp or zigzag the hair. I chose to use a baby pink with a splash of yellow as my colour.

WorldSkills Oceania was my last chance to prove my skills before the WorldSkills International competition. Although I didn’t get a placing at Oceania, I’m excited to say that I’ve been selected to represent New Zealand at WorldSkills International in Brazil. I’ll be going to Brazil in August with the New Zealand Tool Blacks team.

The three wishes event was challenging. You had to think on your feet and figure out a way to include all three wishes

My focus is now on training for the international competition. Wish me luck!

YOU CAN HELP NADINE GET TO BRAZIL BY DONATING TO WORLDSKILLS AT WWW.WORLDSKILLS.ORG.NZ

JASMINE MCBETH MEMORIAL SCHOLARSHIP RECIPIENT JACQUI MALCOLM WITH DENISE AND MURRAY MCBETH

JACQUI MALCOLM

JACQUI'S DIARY Jacqui Malcolm, 2014 Jasmine McBeth Memorial Scholarship recipient, shares her experiences since receiving the scholarship.

ince my last diary entry I’ve been busy working on my Advanced Cutting qualification.

I’ve learned how important it is to be organised so I can balance friends, family, and career.

So far, I’ve completed the first unit about researching the latest and upcoming trends. I found it so much fun, and informative. I enjoyed the chance to be creative and put all my ideas together. Thinking about how to present it has also been helpful – presentation is super important in hairdressing.

I wanted to share with you some of the sources of inspiration I’ve found this year. These have helped me learn and helped with my Advanced Cutting qualification, and I hope they can help you too. Instagram, Pinterest, and YouTube are great sources of inspiration. You can find tons of pictures and videos about hairdressing there:

Having this information about trends has helped in the salon, as my clients always want to keep up-to-date. It’s also going to be useful for photoshoots and competitions. These are areas where knowing about the latest trends helps you create fantastic (and winning) looks.

• www.fashionising.com • www.style.com

The next part of the Advanced Cutting qualification involves creating my own advanced styles and creating my photoshoot, which I’m looking forward to. This qualification might only be six months long, but I’ve already learned so much.

• www.hji.com They all have plenty of advice and inspiration for stylists. I’ve also used magazines like Dazed, W, and Vogue, and books such as Hair and Fashion and Fantasy. Product companies also release collections, like Schwarzkopf’s Essential Looks collection, which I’ve found useful.

I would recommend Advanced Cutting. It allows you to be creative, get ahead of future trends, and gives you an extra challenge after getting qualified as a stylist. I can’t wait to share my progress with all of you.

There are also tons of industry events you can attend in New Zealand and overseas – like Hair Expo. I also keep track of successful hairstylist’s careers – like Vidal Sassoon and Angelo Seminara. They can show you what you can achieve if you put the effort in.

It’s been a busy few months and only going to get busier. I always want to volunteer for new opportunities and get involved. I was also involved with WorldSkills, Sydney Hair Expo, and Regional Competitions. I was a trainee judge at the competitions, a great new experience. I’ve learned to take everything one step at a time and to not overwhelm myself.

I can’t wait for all the exciting things I’ve got coming up, and I look forward to sharing them with you in my next entry.

IT COULD BE YOU THIS YEAR. DOWNLOAD AN HITO ANNUAL AWARDS APPLICATION FROM WWW.INDUSTRYAWARDS.CO.NZ

1 "I DON'T NEED TO USE SUNSCREEN BECAUSE I DON'T LIE OUT IN THE SUN." Even with all the resources available today about the damaging effects of UV rays, clients don’t understand that sun block must be worn daily – even on an overcast day. Sun damage is cumulative and can occur even on a grey winter’s day. Often the majority of UV damage appears from the least obvious ways. Simply driving to work and back on a daily basis can cause a substantial amount of sun damage. Many clients believe that glass blocks UV rays from penetrating the skin. Although glass can block UVB rays (the burning rays), it does not block UVA rays (the aging rays), which are even more damaging over time. Whether it is hot, cold, cloudy or rainy outside, the sun’s damaging UV rays are always present. Consider this: if you are exposed to sunlight without sunscreen for only four minutes a day for 10 years, your skin could be exposed to more than 243 hours of damaging UV rays.

MAJOR CLIENT MISCONCEPTIONS

How to educate your client: It is often helpful to show your client photos of sundamaged skin. There are many great images and resources available today. Chronic UVA exposure can result in thickening of the epidermis and stratum corneum, as well as destruction of elastic fibres. There is a large difference between the effects of intrinsic ageing (from genetics) and extrinsic ageing (from external & environmental factors). Extrinsic ageing makes up about 85% of visible damage.

By Nadia McCracken of Spa Beauty NZ.

Explain to your client that the sun's ultraviolet (UV) light damages the elastin fibres in the skin. When these fibres break down, the skin begins to sag, stretch, and lose its ability to go back into place after stretching. The skin also bruises and tears more easily, taking longer to heal. So while sun damage to the skin may not be apparent when you're young, it will definitely show later in life.

THINGS YOUR CLIENTS WILL SAY Being in a service industry, we’re taught that the client is always right. However, this may not always be the case. Regardless of the resources available today, many clients still believe common misconceptions and beauty myths that have been passed on down for years.

To minimise UV damage an antioxidant moisturiser and sunblock has to be applied every morning, regardless of the weather. Protecting the skin from the sun will also greatly reduce the risk of melanoma. Melanoma affects more than 4,000 New Zealanders each year, according to the Melanoma Foundation of New Zealand.

As a skin care professional, how do you overcome these myths and incorrect assumptions and teach your clients once and for all what we as beauty therapists know to be true? Clients can be very persistent with their claims and expectations of treatments or products. Instead of ignoring your client’s claims and requests, educate your clients. Proper investigation and education will show your dedication and professionalism as a skin care therapist.

“I WANT YOU TO GET RID OF MY LINES AND WRINKLES.”

“MY SKIN IS TOO OILY SO I DON’T USE A MOISTURISER.”

Remember that lines and wrinkles are caused by a number of factors: ageing, genetics, lifestyle and the environment. Just as your client’s lines and wrinkles did not appear overnight, the same goes for trying to remove them.

Moisturiser is important to maintain healthy skin, regardless of the amount of oil produced by the skin. Clients who have oily skin tend to think that drying it out is the best choice for controlling breakouts. However drying out the skin can often lead to the skin trying to overcompensate and produce more sebum.

Be careful what you promise clients, even if you wholeheartedly believe that your treatments and products will be effective in reducing the visible signs of ageing. You cannot control what your client does at home, and her lifestyle choices and consistency of home-care play a huge part in the results your client will achieve.

Acne occurs from a combination of dead skin cells and excess sebum, which leads to a buildup of bacteria and triggers inflammation. The human body is made to adapt to changes, so drying out the skin can result in even more sebum production. This excess sebum, along with a dry epidermis, accumulates within the follicles, eventually resulting in more breakouts. Dry skin also leads to other skin conditions, including sensitivity, eczema and signs of ageing.

Unfortunately, there are many beauty therapists and product suppliers that claim to have a “miracle” treatment or product that will reverse all signs of ageing, including wrinkles. No debate, there are many professional treatments and products that are effective in reducing the appearance of ageing. However, you cannot promise the same results to every client. Every person’s skin is unique and every client will react and respond differently to rejuvenation treatments and programmes that you offer.

How to educate your client: Show your client a diagram on the pathogenesis of acne and point out how drying the skin can actually form comedones leading to acne. Explain the importance of adding moisture to provide a healthy environment for skin to function naturally. In healthy skin, oil is produced to protect the outer layers of epidermis throughout the day and is washed away at night. Before sending the client home with a moisturiser, let her know that it may feel oilier at first, but it is simply the addition of moisture. Start out simple: A hydrating serum with hyaluronic acid is a great introductory product. If your client is scared of buying a moisturiser, give them a sample so they can feel the difference themselves.

How to educate your client: Always under-promise and over-deliver. Do not fall into the competition trap by offering unrealistic results just because your competition is doing that. Your clients will appreciate honesty and will be pleasantly surprised if their results surpass their expectations. To build a successful business, you have to ensure your clients have realistic expectations. You have to explain the process, goals and expected outcomes clearly. Be honest and realistic. Your client must also understand the best results will come from a “team effort” between them and you; and from using recommended, supportive products at home. Make sure to explain to your client that one facial will not change the physiology of her skin; it’s what she does 99% of the time at home that creates most of the change she will see. It helps to take photos when you start the treatment programme, so you have a point of reference when you assess and evaluate your progress and goals. Showing your client before-and-after pictures of the recommended treatment or product can be helpful to show some successful outcomes.

MAJOR CLIENT MISCONCEPTIONS

“MY SKIN IS SENSITIVE, SO I ONLY USE ALLNATURAL PRODUCTS.”

“I NEED YOU TO CLOSE MY PORES.” Pore size is a common concern for many clients and, although there are products and treatments that can improve the appearance of large pores, they do not simply open and close just like that.

Many clients will claim that they have sensitive skin when in reality that is not the case at all. There are several explanations for this misunderstanding. Clients may have had adverse reactions in the past with treatments or products that were not suitable for their skin. There are many products that claim to be gentle, especially those including all-natural ingredients. However, just because a product is natural does not mean it is good for you or that it will not cause sensitivities or reaction. In fact, most allergic reactions are caused by natural elements. Some examples of these natural irritants include: peanuts, seeds, coconut, mushrooms, flowers and citrus fruit.

Pores are necessary to protect the skin by secreting sebum to moisturise, and excreting waste through the sudoriferous glands. If pores were closed, the skin would not have the ability to function normally. Some clients may have post-oily pores. Naturally our sebaceous glands dry up as we age. Some clients experience enlarged open pores typically in the oil-active areas such as the T-zone. Some treatments may help to reduce the appearance of these enlarged pores. Be careful not to make unrealistic claims.

How to educate your client:

Ask lots of questions. Understanding what your client does at home on a daily basis is extremely important. Ask about your client’s lifestyle and experience with previous salon treatments. This will help you determine why they consider their skin to be sensitive. If you believe a client is sensitive due to their lifestyle, home-care products or own actions, explain that to them in detail. For example, using perfumed products with high pH levels can disrupt the skin’s acid mantle, creating dryness and irritation. Changing your client’s home-care routine can dramatically reduce the side effects associated with sensitive skin. If the client is wary of trying something new, give samples to show the difference a change in products can make. On the other hand, if your client is sensitive because of a skin condition, such as rosacea, eczema or psoriasis, discuss potential triggers and how to avoid or minimise them.

Show your client a diagram of the skin that explains the function of pores. This will prove that it is not possible to open and close them. Explain that although some beauty therapists use steam in a facial treatment, it is actually used to soften hardened sebum and surrounding skin, making it easier to perform extractions. Although pores cannot be opened and closed, removing comedones, exfoliating treatments and skin-tightening procedures can all reduce the appearance of large pores. It is important that your client is aware that only qualified skin care professionals should perform extractions to avoid potential complications, such as infection, postinflammatory hyperpigmentation (PIH) and even scarring. Beauty therapists are educated on how to perform extractions safely to reduce these risks.

ARTICLE WRITTEN BY NADIA MCCRACKEN, DIRECTOR OF WWW.SPABEAUTY.CO.NZ. EMAIL: NADIA@SPABEAUTY.CO.NZ NEW ZEALAND’S NUMBER ONE ON-LINE RESOURCE & EDUCATION WEBSITE FOR BEAUTY PROFESSIONALS.

WHAT'S IT LIKE TO WORK IN MAKEUP RETAIL? By Midge Holding of Minifies Makeup.

are not clean, the interview ends there. I would not consider employing anyone with poor hygiene standards. I would consider employing beauty therapists as well as makeup artists. They are trained in basic makeup and generally have very good people, communication and presentation skills.

orking in makeup retail can be lots of fun. It can also be challenging, so it’s good to be prepared.

Before applying for a job in makeup retail, research the place of employment, the employer, and the products you will sell. It's an advantage to be able to discuss the products and the business during any interviews. Having that knowledge will also make you more confident.

It’s important to have good communication and listening skills. You will have to communicate with a variety of people, from young to old, from experienced makeup users to those who’ve never used makeup before (including clients who are transitioning gender). In the world of makeup everyone’s needs are different, and you need to be able to accommodate them.

There are many different types of retail makeup jobs, including pharmacies, department stores and specialist makeup shops. All will offer training, but the levels of training will differ from job to job. Wherever you work, extensive product knowledge will be expected. It’s impossible to be a good retail sales person without it.

General retail skills, like cash handling and using computers, are also helpful. You can learn these skills in any retail job, but they will make you a valuable asset to a makeup retail team. The capacity to handle stress is also relevant, as you’ll have sales targets and deadlines to meet.

Not all makeup jobs will require you to have a qualification, but the knowledge you gain from a qualification is an advantage. Some brands, such as MAC, do require you to have a makeup qualification before you apply. HITO trainees gain makeup experience through the New Zealand Certificate in Beauty Services (Beautician). There is also a makeup specific national qualification currently under development.

Although there may be some challenges in makeup retail, it’s also a worthwhile career. Christie, one of that makeup artists at Minifies makeup, describes makeup retail as her dream job where every day is different. Christie finds being able to help people feel good about themselves, by selecting the most appropriate products for them, rewarding. Completing successful makeovers on customers boosts their confidence and yours as well.

It is important to be reliable, well-presented, knowledgeable, and enthusiastic. As the owner of two specialist makeup stores (Minifies in Christchurch and Kryolan City in Auckland), I always look for candidates with these qualities.

Makeup retail is a satisfying career where you’re always learning. You’ll experience a variety of tasks, from special occasion makeup to creating stock displays and you’ll have a career that can take you all over the world.

When I interview candidates, I always do a makeup application test with them and invite them to bring and use their own brushes. If the applicant opens his or her brushes and they

Want to grow your business? Try a good night’s sleep Feel and look like a ‘dishcloth’? Are sleepless nights the reason?

Some team members have no energy and the desire to work has disappeared down the hand basin.

e need to take charge of sleep deficiency. We need to “bounce” into our workplace fizzing to start the day.

Getting a good night’s sleep is vital for health and well-being. If you don’t sleep well, you may have trouble remembering, concentrating, be in a bad mood, and more likely to make mistakes, bad decisions, have accidents or phone in sick. That puts pressure on your colleagues, too – they have to cover your clients or help reschedule all your clients.

We need to be excited to see our clients and create amazing skin treatment programmes or restyles with fresh colour approaches for winter. Our clients will have “slogged” at work and often have young children. They have organised their lives and will part with hard-earned money for your brilliant, inspired service. So being awake and “on to it” is essential and required in business 2015. We must get our sleep.

WHY ENOUGH SLEEP IS CRUCIAL According to a New Zealand study (Johns), a good night’s sleep supports learning and problem-solving, and is essential for the focus and decision-making you need to get through the day. Scientists agree that sleep deficiency alters your brain activity. Employers and employees alike know this to be true because they see and feel it daily in the NZ workforce.

Yes, we all have moments of occasional bouts of insomnia or lack of sleep. But we are all accountable for our health. In our industry, we need to look healthy. We must emulate what we sell, in my opinion. But don’t worry - a good night’s sleep is within your reach. Are you open to some suggestions? If yes, then read on.

We know if we are not getting enough sleep, “we will have trouble making decisions, solving problems, controlling our emotions and behaviour, and coping with change. Sleep deficiency is also linked to depression, suicide, and risk-taking behaviour.” We are not productive nor cost-effective being in our workplace when we are in this state. We effectively reduce the motivation of our team and concern our clientele with one yawn, one cranky comment, and inattention to detail. We have put out the “fire of passion” we had for our hairdressing, beauty therapy and salon management careers!

Dropping bad habits can help you get a good night’s sleep, and “mindfulness “mediation practice may help a lot in 2015. Yes, I’m asking you to become accountable and embrace change. How much is enough? Most experts agree that adults need 7-8 hours of sleep. Poor sleep quality is so rampant that it’s considered a growing public health epidemic.

Long-term health consequences connected to lack of sleep are serious issues

In fact, a 2005 national sleep survey found that more than 40 percent of adults ages 40-59 got insufficient sleep.

Recent research points to chronic cardiovascular, endocrine, immune and nervous system problems associated with sleep deficiency, including:

TAKE CHARGE OF YOUR SLEEP Here are your steps you can take every day to ensure you get the rest your bodies need. You will then have the key to enjoying life, live longer and be the best you can be in your career.

• Obesity • Diabetes and impaired glucose tolerance

• Get regular exercise. 35 minutes’ walk a day is minimum. Do it in your lunch hour.

• Cardiovascular disease and hypertension • Anxiety symptoms

• Set a routine sleep schedule. In bed lights out at a set time on work nights.

• Depressed mood

• Avoid napping during the day. Seriously, who could be so lucky in our industry?

• Alcohol use Some common sleep problems are:

• Avoid eating much close to bedtime. Two hours space is comfortable.

• Sleep apnoea – when you wake up hundreds of times in the night, usually without noticing, because you stop breathing

• Create a relaxing environment in your bedroom. Lights out, eyes shut!

• Insomnia – trouble getting to or staying asleep

• Set a relaxing bedtime routine and don't bring your problems to bed.

• Restless leg syndrome – a cramp or creeping feeling in the legs in the evening or at night

• Preserve your beds for sleeping and don’t watch TV, listen to media, or use your cell phone.

• Circadian rhythm disorders (such as jet lag and shift work sleep disorder) – where your body clock is out of sync with your environment

• Expose yourself to some natural sunlight to maintain a healthy sleep-wake cycle.

WANT TO GROW YOUR BUSINESS? TRY A GOOD NIGHT'S SLEEP

Mindfulness meditation

Doing the accounts at night

A recent study that found that mindfulness meditation can beat more traditional “sleep hygiene” measures, and likely boost their benefits. Meditators enjoyed greater sleep quality, as well as reductions in insomnia, depression and fatigue.

Your brain will keep whizzing for hours on end, and there’ll be no sleep for you. Sleeping with Brutus or Buffy What could be more soothing than a warm feline or canine companion at bedtime? Pets are wonderful stress reducers and bring daily comfort to millions of people. However, recently presented findings from Mayo Clinic researchers suggest that a dog or cat in your bed may be disrupting your sleep more than you think. “[Among] Pet owners who slept with their pet more than four nights a week, regardless of the type of pet, 63 percent were shown to have poor sleep quality”.

However getting better sleep isn’t just about the things we should do, it’s also about the things we need to stop doing. Our bad habits can interfere with sleep more than some good bedtime habits.

FOUR HABITS TO ENABLE A GOOD NIGHT’S SLEEP. SAY NO TO: A smartphone or laptop in bed

See your doctor: Sleep disorders can have serious health consequences. If you’re concerned about how you are sleeping, consult your doctor.

Many experts believe that bedtime computer time is a critical factor in the epidemic of sleeplessness. Not only does your computer or smartphone stimulate you and add stress to your bedtime, but it’s affecting your brain chemistry. Early research is indicating that exposure to backlit displays causes a drop in melatonin levels. Melatonin is a hormone in the body responsible for regulating our “internal clock.” secreted in response to darkness. A higher melatonin level is our trigger to go to sleep.

As winter approaches, it is a perfect time to change your habits and focus on a great zzzzzzz under the duvet so you arrive at work raring to start the day. You, your clients, your family and your workplace team members will appreciate the “new you in 2015”.

Researchers at the Lighting Research Centre (LRC) at Rensselaer Polytechnic Institute, Troy, New York found that “a two-hour exposure to light from self-luminous electronic displays can suppress melatonin by about 22 percent. Stimulating the human circadian system to this level may affect sleep in those using the devices prior to bedtime.”

FROM MARGARET WALSH: CELEBRATING 35 YEARS IN THE INDUSTRY THIS YEAR AND STILL STARTING EVERY DAY WITH A “PASSION FOR THE INDUSTRY.”

www.margaretwalshconsulting.co.nz www.observ.co.nz

The last cup of coffee

SOURCES

Sleep deprived? A late afternoon cup of coffee can deliver that extra jolt of energy you need. Caffeine is the most widely used drug in the world, and can provide a needed lift, particularly when we haven’t slept well. However, your late-day caffeine indulgence may be contributing to an endless cycle of insomnia. It takes about six hours for half of the caffeine you ingested to be eliminated from your body. And studies confirm that caffeine even six hours before bed does impact sleep negatively. So, your 4pm pick-me-up is still around by 10:00 at night.

• Wood B et al. Light level and duration of exposure determine the impact of self-luminous tablets on melatonin suppression. Applied Ergonomics. August 2012. Accessed at Gander P. 2003. Sleep in the 24–Hour Society. Lower Hutt: The Open Polytechnic of New Zealand. • Gander PH, Marshall NS, Harris R, Reid P. 2005a. Sleep, sleepiness and motor vehicle accidents. Australian and New Zealand Journal of Public Health 29(1):16–21. • Johns MW. 1991. A new method for measuring daytime sleepiness: The Epworth sleepiness scale. Sleep 14(6): 540–545.http://dx.doi.org/10.1016/j.apergo.2012.07.008

GRADUATION 2015 SUNDAY 23 AUGUST 2015 AUCKLAND If you qualified with HITO between 23 August 2014 and 15 August 2015, we invite you to graduate at the HITO Graduation Ceremony. Graduates can bring one complimentary guest and purchase 2 additional tickets at $50 per ticket. A graduateâ&#x20AC;&#x2122;s employer can also attend for free â&#x20AC;&#x201C; this ticket is not transferrable to friends or family. Each graduate will recieve a limited edition graduation medal. Only those who attend the graduation ceremony will recieve a medal. To take part in graduation you must register on the HITO website by 15 August 2015. Registrations are now open.

WWW.HITO.ORG.NZ/GRADUATION

FROM YOUR LEGAL ADVISOR: COMMON EMPLOYMENT ISSUES By David Patten LLB:BA; MBS; FAMINZ.

ecently I had the absolute privilege of attending the AGM’s of both the NZARH and HITO. Given that your profession is a large employer of staff, both qualified and ‘to be’’ qualified, it is important that both the governance and management arrangements for both organisations are robust. Given the calibre of those now in charge I am very confident that the hairdressing and beauty professions are in good hands and well equipped to meet the challenges ahead. In this article I want to cover a number of matters that have been raised with me by salon owners over the last few months. In no particular order...

TIME OFF IN LIEU

employment of an apprentice as soon as the apprentice had completed her qualifications. When challenged about the validity of this decision, the salon owner said that his obligation to employ the apprentice ended at the time the apprenticeship training ended. I suspect, however, that there may have been one or two performance issues involved!

As you will be aware, most employment arrangements in the industry provide for staff to work set daily and weekly hours e.g. 8 hours per day; 40 hours per week. These same agreements also typically provide that where a staff member works more than 8 hours a day or more than 40 hours per week they are paid for those extra hours (either at ordinary or overtime rates) or are allowed to take compensatory time off in lieu. In the latter situation clear ‘rules’ are important if time off in lieu is to be managed properly. These include:

In my view, that salon owner has placed the salon at legal risk if the action taken is challenged. If the employment arrangement is to end at the time the apprenticeship finishes, this must be specified in writing at the commencement of the arrangement. In effect the training period becomes a fixed term employment arrangement. This being the case, there must be a genuine operational reason for the employment to end at the conclusion of the training period and this also must be stated in the agreement.

• Having a specific provision in the employment agreement for this option to be available to staff • Ensuring that permission is granted to the staff member by the salon owner before the extra hours are worked • Making sure that the extra hours worked are properly recorded

In all other cases the completion of the training period is irrelevant. In other words, the salon owner cannot simply make a unilateral decision to terminate without cause. In the absence of cause e.g. non-performance, and a proper process being followed, the decision becomes challengeable by way of an unjustified dismissal claim by the affected staff member.

• Entering into an arrangement as to when the ‘in lieu’ time is to be taken – my recommendation is that it is taken, where practicable, within 10 days of the time being earned • If the time in lieu is allowed to accumulate beyond the 10 days, make it clear the extent of the accumulation (e.g. no more than 10 hours) and when those accumulated hours must be taken.

CONFIDENTIAL SETTLEMENT AGREEMENT

Whilst the above may appear prescriptive, accumulated time can mount up (just like annual leave entitlements) and prove a costly burden for the salon if the staff member leaves with time/leave still on the books!

Where a termination is challenged, for whatever reason, it is not unusual from the disaffected staff member and the salon owner to enter into a settlement arrangement which contains a confidentiality clause i.e. the terms of the settlement will be kept confidential as between the parties (and their advisors). It is also not unusual for the same agreement to contain a provision that neither party will ‘speak ill’ of the other, in any way or form – including Facebook!

MAKING DEDUCTIONS FROM A STAFF MEMBER'S PAY You will all recall the recent case where a service station owner docked the pay of a staff member for customer theft (a petrol drive off).

If that confidentiality provision or the non-disparagement provision is breached by one party, the other party can seek a penalty against the offending party in the Employment Relations Authority. My experience has been that if the breach is proven, a penalty will be awarded against the offending party, often at the level of the settlement figure in the settlement agreement. As noted by a colleague of mine:

The Wages Protection Act 1983 sets out what rights employees have in relation to pay. The underlying principle is that an employer cannot generally deduct money from and employee’s wages. The employee has to agree in writing for this to happen (typically as a provision in the employment agreement) except where the law provides otherwise e.g. deductions for PAYE, student loans, child support payments.

‘...as the Authority has stated...the legal framework for confidential employment settlements exists to promote the resolution of employment relationship problems. Those who enter binding settlements are entitled to consider all matters dealt with are done forever. Employees who don’t bother to adhere to them can expect to be in the gun for breaching them. [Susan Hornsby-Geluk, Partner, Dundas Street Employment Lawyers. www.dundasstreet.co.nz]

An employee can also withdraw their consent to deductions being made at any time – even where they have they have signed an employment agreement allowing for the deductions to be made.

TERMINATING EMPLOYMENT A situation was brought to my attention recently where the salon owner (not a NZARH or HITO member) terminated the

Until next time...

Maximising revenue with makeup By Tiffany Pule, Wendy Hill Cosmetics Ltd

Obviously, your existing clients already have faith and trust in you, so why wouldn’t they take makeup advice from you too? Plus it’s so much easier for them to pick up their makeup from you than traipsing around department stores or buying makeup online. Not only can it be difficult to find shades to match, but often cosmetic products sold at discounted prices are near or past their best by date or are obsolete stock! Again, they can trust you to provide the best products for their needs.

onstantly working to increase your clinic’s income is essential to running a profitable beauty business.

Increasing your business’ income requires you to either sell more services or increase prices. One way to do this is to retain current customers and attract new ones. Another option is to analyse your clinic’s current offerings and service quality to identify areas you can change and improve. One area any beauty clinic should think about working on is makeup. Here are some of the reasons why makeup may be the answer you are looking for.

Caring for your clients Despite all the how to’s on YouTube, many women are still unsure which makeup styles and techniques suit them best or what are the most useful and suitable for their age and stage of life. This is again where you can come in – makeup lessons. Whether it’s the young woman finishing school learning how to do professional makeup for job interviews or the more mature client finding makeup that is modern but appropriate for her age.

WHY SHOULD MY CLINIC SELL MAKEUP? Established relationship of trust Women entrust the care and well-being of their skin and hair to professionals. So it’s only sensible that they do the same with their makeup. As professionals, it’s our job to provide guidance and advice on what is good and bad for the skin. With so much cheap makeup on the market, it’s vital that women are careful choosing what products they apply to their skin.

The other factor is that some women find retail counters in pharmacies and department stores a bit intimidating. Of course, they don't feel that way with their trusted beauty therapist.

MAKEUP BY AMITEE GREEN-HILL, WENDY HILL COSMETICS MAKEUP ARTIST

Women getting ready for important functions The corporate market is another target for therapists looking to expand their makeup services. These clients have the need and the means to hire a professional for their makeup for special events. Simply chatting with them can often lead to corporate work. That includes makeup for work functions, corporate events, corporate training videos and photo business cards (think real estate agents).

You sell home-care for the skin We’ve already mentioned the trust your client feels for you. They’re used to getting their skin care from you, and they know you’ll provide the right product for their skin. Why not do the same with makeup? It’s important that you recommend the correct products to support the home-care skin products and treatment programmes that you recommend for each client. This ensures that you have complete control of all topical products your client is using.

Current and former customers There are plenty of easy systems you can use to send e-newsletter updates or offers to your customers. Send special discounts or invitations to keep them coming back. Send a letter to clients who haven't visited in several months to entice them to come back.

Simply selling a lipstick and foundation to one customer every week, you can increase your revenue by over $5000 a year. Imagine what you could do if you sold to every customer who has a treatment with you. Of course, you profit from the sales. But the flow-on effect is that customers will be more likely to come back to you because they can get everything they need in one shop.

Make sure to think outside the square Can you offer makeup lessons to local teenagers to help prepare them for the workforce? Do they have a school ball coming up? Are there women in your area who would like some general makeup and hair styling tips? Could you do a ‘Girl’s Night’ at your clinic? How about ‘Mothers and Daughters’ workshops?

WHO SHOULD MY CLINIC SELL MAKEUP TO? Think about the following parts of the market and analyse if you are currently making the most of the possible opportunities or if you could develop them:

WHAT SHOULD MY CLINIC SELL?

Hen parties and girls' nights out Many of your clients will come to you to prepare for their wedding (including facials, nails, massage etc.). And very often they will have a Hen’s Night too. Having a group makeup lesson is a fun way for the girls to get together. Or you can be the artist for the Hen’s special evening makeup.

You can make a fantastic profit by retailing cosmetics. The key is getting the right brand. You need a makeup brand that: • is designed for New Zealand women and New Zealand conditions (many northern hemisphere makeup brands will photograph less favourably in our Pacific light because they're designed for the bluer-based light in the northern hemisphere).

Bridal trials and weddings The wedding market is an excellent one to target. Not only will you do the makeup for the bride, but often other members of the wedding party too. Be sure always to do a trial for bridal makeup - it’s essential. Even if you build the cost into the package, just make sure you do it, so there are no surprises on the day. Providing great makeup services to these clients on their special day can also lead to regular repeat clients.

• has a good performance factor. • is the highest possible quality with the lowest possible additives (but not something that will go off on your shelves while it’s waiting to be sold, or in the customer’s handbag!) • has a high fashion edge so it appeals to the consumer. • is environmentally friendly and not tested on animals.

THE INDUSTRY AWARDS E

very year HITO, Kitomba, and NZARH hold the Industry Awards. They celebrate the best in hairdressing, barbering, and beauty. The HITO Awards celebrate the best trainers, training salons, apprentices, and tutors, while the Kitomba/ NZARH Business Awards celebrate the best in business.

Performance Salon Coaching and business planning from Shock Consult and $1000 towards training from HITO.

HITO TRAINER OF THE YEAR The Trainer of the Year Award goes to the hairdressing, barbering, or beauty trainer (including product company trainers) who show strong commitment to training and exceptional training successes.

If you're the best at what you do, enter today – applications are now open for the HITO Annual Awards.

HITO APPRENTICE OF THE YEAR

The HITO Trainer of the Year Award is sponsored by Goldwell. The winner receives a gift basket from Goldwell and access to their International Guest Artist workshop. They also receive $500 towards training from HITO.

The Apprentice of the Year and Regional Apprentice of the Year awards celebrate the best "all-round" hairdressing, barbering, or beauty apprentices in each of the seven HITO regions and in New Zealand overall. These apprentices show a strong commitment to training and to growing themselves and their industry.

JASMINE MCBETH MEMORIAL SCHOLARSHIP This scholarship is offered annually to someone with the drive, passion, motivation and dedication to succeed in their apprenticeship and hairdressing career in memory of Jasmine McBeth.

Both awards are sponsored by L’Oréal. The Apprentice of the Year will receive access to the Colour & Style Consultancy and Advanced Colour and Style Consultancy education seminars plus flights. HITO also pays for their 2757 final assessment fees (or equivalent).

The recipient receives a $3750 scholarship and a pair of brand new custom-made scissors from KJ Scissors. Up to two runners-up for the scholarship will receive a $750 scholarship.

The seven Regional Apprentice of the Year winners receive a $1000 luxury gift basket and a special session at HITO Apprentice Boot Camp led by an L’Oréal artist. Boot Camp is an opportunity for the Regional Apprentice of the Year winners to learn from the best in the industry and grow as professionals. HITO also pays for their 2759 fees (or equivalent).

HITO PHOTO CHALLENGE AND SEE YOUR WORK IN PRINT ENTRANT OF THE YEAR The HITO Photo Challenge is open to hairdressers, barbers, beauty therapists and nail technicians in training, including students at training providers. Entrants submit a photo of work created along the competition guidelines. There are three categories: nails, hairdressing, and barbering. There are three awards up for grabs in each category: Facebook People's Choice, Awards People's Choice, and Judges Choice.

HITO TUTOR OF THE YEAR The Tutor of the Year Award goes to the hairdressing, barbering, or beauty tutor who shows exceptional knowledge and commitment to training and qualifications.

The See Your Work in Print Entrant of the Year is selected from See Your Work in Print entries from the last 12 months. The winner will be chosen by votes on the HITO Facebook page.

The HITO Tutor of the Year Award is sponsored by Schwarzkopf. The winner receives a gift basket from Schwarzkopf and access to their ASK Education classes. They also receive $500 towards training from HITO.

IMPORTANT INFORMATION

The Training Salon of the Year Award goes to the hairdressing, barbering, or beauty salon showing exceptional commitment to training and training outcomes.

The HITO Annual Awards are open to anyone who is involved with HITO. This includes HITO apprentices, businesses who hire HITO trainees or apprentices, and those who provide off-job training for HITO. You can apply for an award by yourself, or you can nominate a tutor or trainer.

The HITO Training Salon of the Year is sponsored by Shock Consult. The winning salon receives a package of High

All nominations are due by 3 August 2015. All applications are due on 4 September 2015.

HITO TRAINING SALON OF THE YEAR

PLEASE CALL (04) 499 1180 OR EMAIL AWARDS@HITO.ORG.NZ IF YOU HAVE ANY QUESTIONS.

Register now KITOMBA NZARH BUSINESS AWARDS New Zealand Salon of the Year Grand Salon of the Year Salon of the Year Employer of Choice Excellence in Marketing Fastest Growing Salon Sustainable Salon Business Stylist of the Year Best Salon Design Best New Entrant

HITO ANNUAL AWARDS HITO Photo Challenge Regional Apprentice of the Year Training Salon of the Year Tutor of the Year Trainer of the Year Jasmine McBeth Memorial Scholarship Apprentice of the Year See Your Work in Print Entrant of the Year

Sunday 22 November â&#x20AC;&#x201C; Wellington WWW.INDUSTRYAWARDS.CO.NZ

NEW ZEALAND ASSOCIATION OF REGISTERED HAIRDRESSERS Inc.

THE ALI BABAS TEAM

THE IMPORTANCE OF HAVING A GOOD TEAM Peter Wells, owner of Ali Babas in Wanaka, knows why being a successful business depends on building a team.

y team has made me the barber I am today. I could not do the things I do without having a good team, and my business wouldn’t be as successful without them.

embarked out on your own. And I know what you’re going to say: “not everyone is like me”, and you’re right, finding the right staff is not easy. It is daunting at times. Remember every new employee is a chance to improve your process and rectify any issues you may have previously come across. The good ones outweigh the bad, and when you do find the right person or people, they make up for all the hard work.

As your business grows, you get busier. Eventually, you may have to face the fact that you need an extra pair of hands. Let’s say you’re working 24/7 in your barbershop. Okay, that might be an exaggeration, but it sure can feel like it. You’re probably working six days a week without help. You’re opening early and staying late to get the last client through because that’s what you do when you’re self-employed. Sure, the money can be good and your costs might be minimal, but you have no time for you. Your one day off is filled with paperwork or doing things around the house. Any spare time is written off because you got “on it” the night before to unwind from your hectic week.

But it doesn’t stop there. Even when you do find your team, you then have to relinquish control. It's hard to let go of control when you’ve spent so much time and hard work building your business. For your business to continue to grow, it needs to be able to operate without you present all the time. That way you can spend time building the business, which can only happen with the support of a good team who share your vision. Remember, you’re not alone: help is out there. When you decide to take that step, there is information available from various sources. The Department of Labour is a good place to start – you can find them here: www.dol.govt.nz.

We know “Once you hang your tool belt for the day, no more money is coming in”. But one day off a week isn’t enough, and when you take a holiday finally, you have to close up the shop! The bills will keep coming in and it's possible you will lose clients for not being open. Even if you don’t lose them, you are giving them the choice to go elsewhere, which wouldn’t happen if you had someone else to staff your barbershop.

The HITO Forma magazine is also a valuable resource. There’s plenty of advice for salon owners and business consultants in every issue, and they’ve all got different ways you can grow your business and your team.

You need to find someone reliable, hard-working, and who you trust to hold the fort.

I now have a great team. They build the business with me, and I could not do what I do, or be where I am without them. They give me the chance to have time off as well as spend time working on the business. I now have the opportunity to go on holiday with my family without having to close the shop. I also get to attend meetings and workshops to further my career in barbering.

For your business to continue to grow, it needs to be able to operate without you present all the time I know what you’re thinking – they don’t exist. But they do! They are the early version of you. The ‘you’ when you were training, when you were working for someone else, before you

So thank you to my team, and good luck in finding yours.

"For your business to continue to grow, it needs to be able to operate without you present all the time" 60

A short history of barbering Learn something new about the history of barbering.

ne of the key things to know as a barber is barbering history. If you do barbering youâ&#x20AC;&#x2122;ll do US 10645 Describe the development of barbering, but hereâ&#x20AC;&#x2122;s some history about barbering you might not know.

men. Ancient Greeks and Romans also used barbers. In Greece, men visited the agora (marketplace) and socialised while they had their hair and beards styled. Roman barbershops were similar, and a visit to the barber was part of a manâ&#x20AC;&#x2122;s daily routine.

Barbering has a long history. Razors have been found amongst Bronze Age relics in Egypt. In Ancient Egyptian culture, barbers were highly respected, often also working as priests or medicine

Beards were also important to prophets in the Abrahamic regions (Judaism, Christianity, and Islam). All prophets mentioned in the Bible and the Koran have beards.

A SHORT HISTORY OF BARBERING

OLD BARBERSHOP.

Barbering remained popular throughout the Middle

OLD ILLUSTRATION OF A BARBER SHOP. CREATED BY JOB, PUBLISHED ON L'ILLUSTRATION, JOURNAL UNIVERSEL, PARIS, 1857.

Amish men also grow beards, although they do not wear moustaches. This is to avoid historical associations with military facial hair (moustaches were popular in the military), as Amish people are pacifists.

Ages (beginning around 1000 AD). These barbers also served as surgeons, performing the extraction of teeth and bloodletting (a popular medical treatment at the time) amongst other services. This is where the red

Short hair rose in popularity again in the late 1700’s. Styles included the ‘Bedford Crop’, which is considered a precursor to most plain modern male styles. Another influential style was the ‘Titus’, named for the Roman Emperor of the same name. This style was short and layered and often styled into a quiff.

and white barber pole comes from – red to represent surgery, white to represent other barbering services. The blue stripe was added later, possibly as a tribute to American national colours, where the red, white, and blue pole is popular. Eventually barbers stopped performing surgery, as medicine emerged as

Moustaches and beards also made a reappearance. In the early 1800’s moustaches and sideburns were fashionable, and they remained popular until World War I.

a separate career. During the 1600’s, long hair became fashionable in Western countries. During the middle of the century, men began wearing elaborate wigs. The role of many barbers for the upper-class was to shave their client’s heads so they could wear fashionable wigs. Beards were not popular.

In the early 1800’s, barbershops were influential in developing African American culture and economy. It was a place where African American men could meet and socialise, but it also acted as a retreat from the world. It was also an environment where men could participate in verbal contests and other contests of skill. It acted as a microcosm (a smaller version) of the wider world outside the barbershop.

However, beards remained common in other areas. Sikh men are encouraged to grow beards, as are Muslim men. Muslim men that live in areas that implement sharia law are forbidden to shave their beards.

AFRICAN AMERICAN BARBER SHOP, ORIGINAL TITLE: 'NEGRO BARBER SHOP', ATLANTA, GEORGIA, PHOTOGRAPH BY WALKER EVANS, MARCH, 1936.

the barbershop as often. Deaths in World War II made the pool of barber clients even smaller.

AMERICAN SOLDIERS GET HAIR CUTS AT THE 166TH FIELD HOSPITAL, BACCARAT, FRANCE. WWI. MAY 15, 1918.

World War II also influenced styles in other ways. The military “crew cut” was popular for some time after the war. This is a short, low maintenance cut. The hair is short on top, longest at the front of the head and shortest at the back. The hair on the sides and back of the head is also short. Then the 1960’s came along. The Beatles were extremely popular, and many men copied their shaggy hairstyles. Hippie culture also influenced people, making long hair popular. These styles didn’t need to be maintained as often, so visits to the barbershop became very infrequent.

1893 saw the first school for barbers established in Chicago. Schools quickly spread throughout the United States. These barbers learned the practical skills of barbering, although there was little focus on scientific treatments of hair and scalp. It wasn’t until 1920 that there was an effort to fully professionalise barbering.

Short hairstyles came back into fashion in the 1980’s, but instead of returning to the barbershop, men started visiting cutting bars. These places catered to both men and women. In the United States, professionals who wanted to cut hair were issued a ‘cosmetology license’ – there was no barbering license.

The last 1800’s to early 1900’s were a golden age for barbershops. Visiting the barbershop was sometimes a weekly or daily habit, and men would stop in not only for a shave and haircut but also to socialise. Barbershops were designed to be welcoming, comfortable environments for their male clients.

However, barbering has recently become popular again. Despite the recession in 2008, the barbering industry has grown significantly. Although single chair barbershops, which were common in the past, still exist, it is far more common to see multi-chair barbershops. These shops can serve more clients more quickly, and thus make more profit.

The first blow to barbering came in 1904, when Gillette introduced their safety razor. Advertisements said the razor was “more economical and convenient” than a straight razor used in a barbershop. The razors were issued to the army in World War I, and once men returned home they continued using them, only visiting the barbershop for a shave on special occasions. After World War I companies also started selling homehaircutting kids, so many families cut their own hair at home. Then the Depression hit, and people couldn’t afford to visit

WANT TO LEARN MORE ABOUT BARBERING? CALL (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ TO LEARN MORE ABOUT A CAREER IN BARBERING.

“When I was a boy... school didn’t matter to me”

“I’m a barber now... and I’m qualified” Been working in New Zealand as a barber for 5 years or more? Got a qualification to show for it?

Why the hell not? Want help?

Call (04) 499 1180 64

STEP-BY-STEP

GUIDE PA

O T

POM

Craig Drummond, from Maloney’s Barber Shop in Auckland, demonstrates the Pompadour with low taper. a

BEFORE

It can be worn short to medium length on the sides (as shown in the photos below), or, by an experienced barber, taken straight down to a zero or skin fade on the sides.

riginating in the 1950s, this was the first haircut worn by the rebellious youth. It was the preferred hairstyle of rock stars such as Elvis Presley, and remained popular throughout the 1950’s and 1960’s. Today it’s still a classic but cool haircut, sported by celebrities such as Justine Timberlake.

Our model Paul started with medium length hair all over (photos a and b). The end result retained most of the length at the front, with strong and sharp definition on the back and sides.

STEP-BY-STEP GUIDE TO POMPADOUR

1. 2.

Wet the hair thoroughly.

Create a guideline at the round of the head on one side.

4. 5.

Repeat steps 2 and 3 on opposite side. Taper off the edges, then finish them off with trimmers to tighten up the cut.

Use a No. 2 clipper guard around the nape and ear, graduating up to the top of the head. Then use clipper over comb to remove the excess weight, while maintaining a square edge from the guideline.

Comb the length on top towards the back of the head. Remove weight with thinning scissors to avoid rounded sides. Then use scissor over comb to blend with the side sections created earlier. Repeat on opposite side.

Scissor over comb the hair on top upwards, angling the comb to leave more length at the front and less at the back.

Style with product – Craig used Reuzel Pomade – and comb to shape.

Dry hair to style using a round brush.

10.

Enjoy the finished look.

Craig Drummond has been barbering for six years in the UK and New Zealand. He recently completed his National Certificate in Barbering (Level 3) through the HITO Qualification by Experience process.

10a

If you’re a barber with 5 years of recent experience, then speak to us and get qualified.

10b

Why the hell wouldn’t you? Call 04 499 1180 67

Getting ready to work 68

re you interested in a career in hair or beauty? If you have creative flair and a desire to help make people look and feel good, then this could be the industry for you.

– www.seek.co.nz – www.trademe.co.nz – www.gumtree.co.nz and

Here at HITO we think the best way to start work in the hair or beauty industry is to find an apprenticeship. Rather than being in a classroom, an apprentice gets to work in a real salon, clinic or barbershop and learn on the job, earning a wage from day one.

• Look through the Situations Vacant section of your local newspaper.

If this sounds like you then read on for more information about how to prepare for work in this exciting industry.

• If you did/are currently doing Gateway, ask your Gateway salon if they are looking for an apprentice.

– www.myjobspace.co.nz.

When you’re looking for a job it can be tempting to apply for anything and everything, but remember that it’s important to find the best salon for you. When you go into a potential salon, clinic or barbershop ask yourself if you would be comfortable working and learning there. You want to look for a workplace that is clean, that has an excellent reputation, and where proper training is already happening.

HOW TO FIND A JOB AS AN APPRENTICE Being an apprentice means becoming a paid employee, so you need to apply, go through an interview process and get the job. If you’re on the job hunt, here are some options you can try: • Approach local salons, beauty clinics or barbershops in your area. If you can, offer to volunteer for no pay for a short time, maybe after school or in the weekend. This shows that you’re eager and willing to learn. When you’re calling into a business make sure your presentation represents the workplace; think about your hair, makeup and what you are wearing. • Check out the Jobs section on the HITO website.

“I think the best way to get into an apprenticeship is to put yourself out there, be keen and ready to learn and just keep door-knocking salons. If you’re still at school then do Gateway, or possibly get an after school job or part time work in a salon and get yourself in that way.”

• Check out other job websites such as

CAMERON AITKEN-BOYLE, QUALIFIED STYLIST

GETTING READY TO WORK

HOW TO WRITE AN ATTENTION-GRABBING CV

• Make sure you always take a copy of your CV with you, even if you just pop into a salon, clinic or barbershop to check it out. If they’re not offering a job at the moment, maybe they can keep your CV on file and give you a call if anything comes up.

When you’re applying for jobs, you will need an up-to-date and attention grabbing CV. Your CV is designed to “sell” you to your prospective employer. Therefore, it needs to have the X Factor! Outline the things you are good at and all the fantastic things you have achieved in previous jobs, at school, and in your personal life. Your CV is the one place you can boast about yourself without sounding like a show-off.

“Make sure your CV is up to date and get a friend to edit it for you. A poorly written CV full of spelling errors can knock you out before you even get an interview.”

There are certain qualities that employers are looking for in a new apprentice, so make sure your CV shows how you display these qualities. Some examples are:

NADINE GRATTON, 2014 HITO APPRENTICE OF THE YEAR

• Willingness and enthusiasm to learn

DON’T GIVE UP!

• Hard worker

If you don’t get offered an interview at the first salon you walk into, don’t be discouraged. When 2013 Apprentice of the Year Central Regional Winner Renee Edgarton was on the hunt for her apprenticeship, she handed out 19 CVs and only heard back from one salon. Looking back, Renee has some tips on how she would go about looking for an apprenticeship if she had to do it all again:

• Quick learner • Good communicator • Good listener • Love working with people • Creative and artistic

• Walk into businesses with your CV, don’t just send the CV via post or email.

• Well presented • Outgoing personality

• Be confident in yourself and show them what you have to offer.

• Reliable • Trustworthy

• Dress appropriately.

A few points to remember:

• Be punctual.

• Employers won’t expect you to have had lots of experience, but if you have done anything relevant, make sure you include this on your CV. For example if you have done the Gateway Programme or helped with hair and makeup in your school production or Stage Challenge, add this to your CV.

• Be open and honest. • Be passionate. • Don't let the location put you off (if you want the job, travel the distance!) • But most of all don't give up. It will happen! A salon owner once told us this story of how persistence can pay off:

• It is also a good idea to outline relevant subjects you have done at school (such as art, science and maths). Include the details of any awards or test results that you are proud of from these.

“I have an interesting story about a girl I have just hired. She has applied five times to work for me. The first three were a ‘no’, the fourth she brought her CV, dressed smartly, smiled and I thought ‘wow, she’s got some persistence.’ She is now a HITO apprentice, a pleasure to teach, she loves the salon, has fitted in so well, and is eager to learn. She told me she had learned more in one month with us than she did during one year of full-time training at a polytechnic.”

• Remember to include referees. Referees are people who can vouch for you and support the things you have written in your CV. They should be people who know you in a professional manner, so don’t put family members down as referees. An employer from a past job, the Dean of your school or a sports team coach are all good options. Make sure you ask your referees before you put their details on your CV, so they are prepared to receive calls from your potential employers. • If you visit the salon in person, include a photo in your CV. That way it will be easier for the employer to remember meeting you.

PREPARE FOR AN INTERVIEW So you have got an interview at a salon, clinic or barbershop that you’d love to work for - well done! Now it’s time to prepare.

Preparation is the key to a successful interview. Do your research beforehand, so you know a bit about the salon: what have they achieved, what is their vision for the future? The more clued up you are, the better!

• Keep in mind that it’s not just the boss you need to impress at your interview. After you have gone, the owner is bound to ask the rest of their staff for their first impressions of you. Smile and be friendly to everyone you meet, not just the person who is interviewing you.

On the day of your interview, it’s important that you:

• Remember that an interview is your chance to sell yourself in person. If the owner takes you on as an employee, they will effectively be ‘buying your time’ so they want to know that you will offer value for money.

• Make sure you know how to get there, so you don’t get lost. • Arrive on time. A good tip is to make sure that you arrive at least 15 minutes before your interview. If you arrive late, your potential employer may already suspect you have problems with time-keeping.

• Confidence is key, but over-confidence is fatal. • Never suggest to the salon, clinic or barbershop owner that their success is somehow critical to you working there – it’s not! They are interviewing you because you need a job, not because the business needs you. Tell the owner what you love about their business and why you want to work for them.

• Take great consideration into your clothing, makeup, nails and general cleanliness. Remember, first impressions last!

“Do your research on the barbershop before the interview…having no idea of the shop or the position you are going for looks unprofessional. Email or call - don't text unless requested. Enthusiasm wins every time, and as a young or new person entering into barbering it can be your greatest asset, as well as having good awareness of the industry as a whole."

• Always have a couple of questions ready to ask at the end of the interview. • Finally, a simple “thank you for seeing me today”, a handshake and a smile at the end of the interview will confirm you as a friendly and polite person.

“When you gain an interview, be sure to present yourself beautifully with smart, fashionable clothes and fresh hair and makeup. Research the salon and make sure your appearance is fitting for their image. Make yourself readily available for interview times, and turn up early. Be confident in the interview, make eye contact, and smile. Show interest and enthusiasm – this is the time to let your passion for hairdressing shine!”

JULIAN MALONEY, OWNER OF MALONEY’S BARBER SHOP, AUCKLAND Follow these handy guidelines to ensure you breeze through your interview: • Arrive early! • Ensure you have good personal hygiene. • Smile and use your manners.

NADINE GRATTON, 2014 HITO APPRENTICE OF THE YEAR

• Wear some simple makeup (foundation, mascara, etc.) but don’t overdo it. Guys – remember to tidy your facial hair.

If you follow these tips, we’re sure that you’ll find the right apprenticeship for you in either hairdressing, barbering or beauty. Enjoy the process and remember that each interview is a learning curve.

• Style your hair! It may sound obvious, but you would be surprised how many hairdressers wear their hair in a ponytail for an interview. You are your biggest advertisement so show off your creativity. For those interested in beauty, pay particular attention to your makeup and nails.

IF YOU HAVE ANY QUESTIONS ABOUT APPRENTICESHIPS OR ABOUT STARTING WORKING IN THE HAIR OR BEAUTY INDUSTRY, PLEASE CHECK OUT WWW.HITO.ORG.NZ OR CALL US ON 04 499 1180.

• Think about the details – clean shoes and manicured nails can make all the difference to your overall appearance. • Put some thought into your outfit. Aim to look chic and professional. If you’re struggling, you can’t go wrong with black. Casual jeans and plunging necklines are a no-go. • Don’t overdo your jewellery.

Meet Grant Bettjeman Grant Bettjeman shares his hairdressing successes.

rant Bettjeman will be a familiar to name to many of you. HITO Trainer of the Year 2013, co-owner of Bettjemans in Auckland, and recently inducted into the INDUSTRY Hairdressing Hall of Fame, Grant has had a successful hairdressing career.

At any given time, Bettjemans has five hairdressing apprentices. Grant says watching them qualify is always a very rewarding and proud moment. Training apprentices is crucial to Bettjemans – Grant calls it an “enjoyable challenge”. But he also says it’s a huge job. Not only do they teach hairdressing skills, but also life skills, grammar, manners, etiquette, presentation, teamwork, and respect. The team are also “Bettjemanised”. They learn all the skills to be a top member of the Bettjemans team with a strong ‘red-carpet style’ everyone on the team follows.

Grant’s love of hair started when he was a teenager. When he was fifteen, he says he was fascinated that his Mum could go into the local salon with faded brown straight hair and come out with curly black hair. “She looked amazing and she felt amazing,” Grant says. “I wanted to be part of that process”.

“I’m a dedicated trainer, partly because I was trained by an amazing trainer,” Grant says. “I owe a lot to everyone I train”.

When Grant was in high school, he wrote to salons in Auckland asking for an apprenticeship. Michaels of Remuera (later Gustles of Austria) invited him for an interview.

For Grant, the most important skills for a hairdresser are compassion and empathy.

“That was the first time I had been in a salon. So many beautiful people and everything smelled of perfume. I was hooked,” Grant says.

“Skills can be taught,” Grant says, “but these traits have to be felt. When anyone comes in to enquire about a career in hairdressing, I always ask why they want to be a hairdresser. “

Grant spent four years as an apprentice, and that was only the start of a successful hairdressing career.

“From the beginning I realised what a contribution a hairdresser can make to people’s self-esteem and sense of well-being,” Grant says. “Compassion and empathy are essential to this”.

For Grant, some career highlights have included: winning the L’Oréal Colour Trophy while living in London, being inducted into the INDUSTRY Hall of Fame this year, and successfully running his salon Bettjemans alongside his wife Phif.

Maturity is also important. Grant notices that sixteen and seventeen-year-olds are not always ready for a full career, so a further year at school or in a training institution can help them grow into adults. For skill levels, Grant says beginners can go straight into the salon with no issues. But there’s also the matter of student loans.

Bettjemans salon have been involved in many exciting projects over the years. They regularly do hair for fashion week, and for shows by Trelise Cooper. Their current project is a three day, six show event for Trelise Cooper being held in June. They are designing headgear and hair styles for a total of fifty models each day.

“Give me a trainee from a private provider and one straight out of secondary school starting on the same day, and in six months they’ll be at the same level,” Grant says. “The only difference is that one has a $10,000 loan”.

“Working alongside the Trelise Cooper team is always an exciting challenge,” Grant says.

Grant also advises anyone looking for an apprenticeship to research the salons in which they want to work. They should know something about the salon and its reputation.

For Grant, working with the Bettjemans team is always a highlight. He says that the staff are best part of hairdressing from a business perspective. Some of their staff have been with the business for ten or fifteen years. Over half of their senior staff members have been with Bettjemans since they were apprentices. Even those younger members of the team are precious, with Grant saying they keep him current and inspired.

Apprentices will continue to be a significant part of Bettjemans future. Grant plans to continue training and developing the Bettjemans team. “I love what I’m doing,” Grant says. “I want to keep developing the Bettjeman brand and lead a creative and diverse team”.

TOP: GRANT WORKS ON A FASHION WEEK SHOW BOTTOM: GRANT WITH TRELISE COOPER

“Give me a trainee from a private provider and one straight out of secondary school starting on the same day, and in six months they’ll be at the same level. The only difference is that one has a $10,000 loan." GRANT BETTJEMAN IN HIS SALON, BETTJEMANS

a new spa experience We talk to Ina Bajaj, Founder and CEO of Spring Spa, about the opening of new spa brand, â&#x20AC;&#x2DC;Springâ&#x20AC;&#x2122; in Wellington and how they train.

"WE VALUE BOTH NEW ZEALAND AND INTERNATIONAL QUALIFICATIONS."

pring and its sister company, East Day Spa, have a long history in New Zealand. After founding East Day Spa in Wellington in 2002, Ina returned to Wellington in late 2014 to open Spring.

New Zealand is currently in the process of developing a spa qualification – the New Zealand Certificate in Spa Therapy (Level 5). Spring look forward to hiring therapists who have gained their New Zealand qualification. Spring also approve of the beauty therapy apprenticeship programme, calling it an “amazing initiative”.

“Wellington is such a progressive and cool city. It’s exciting to return after 12 years and launch Spring in my home town. Spring’s vibrant, creative and fun social spa experience is the perfect fit with the energy, lifestyle and culture of Wellington.” Spring embraces a ‘social spa’ approach to beauty therapy. The spa is set up with a series of side-by-side loungers called pods. Clients can enjoy treatments alongside a friend. They can chat to their neighbour, or draw the curtains around each pod and relax quietly. Each area has access to iPads, so you can listen to music or check your emails. They also have single and double rooms available for those wanting private treatments, away from the social scene.

“Once therapists come to Spring the learning and development never stops. We like to ensure our therapists are up-skilled, refined, and further developed to ensure we deliver exceptional, innovative, and world-leading treatments and services”. Training doesn’t stop at a qualification. Staff are taught to provide every treatment, as well as top quality customer service. Employees have the full support of a larger management team and spa network.

Ina says. “Wellingtonians love to socialise, and they’re always looking for something new and cool that has great service. Spring meets those needs”.

“We might be one of New Zealand’s largest spas, but we still embrace a strong family ethos,” Ina says.

Bliss, a New York skincare range, is available there exclusively. Ina says these are “results driven products” that are very popular with Wellingtonians.

First launched in Queenstown in 2012, Spring now spans four locations across two countries. Locations include newly opened Wellington, Auckland, and Petitenget in Bali. Spring also plan to open their brand up for franchising.

Spring Spa was designed by Derek Lockwood, Worldwide Director of Design for Saatchi and Saatchi. Saatchi and Saatchi helped Ina develop the spa look – a unique environment of award winning design elements. These include crisp white with splashes of bright colours and natural woods crafted to imitate and inspire New Zealand’s landscapes.

Beauty therapists will have the option to advance their careers by owning their own spa while having the support and network behind them. Franchisees go through a full training programme and are provided with all the resources they need. Everything they need to run a Spring is pre-made and shipped to the owner, meaning they can set up anywhere. Trainers and managers regularly meet with the franchise owner, providing them with guidance, training and advice in all things spa.

Ina says. “We want to be true leaders and innovators in the industry.” Spring is designed to cater to every client’s needs but also aims to meet the needs of its staff. There is a strong training culture, with dedicated development for all staff members. Spring strongly value qualified and experienced therapists.

There is a journey for every client and employee. Ina says “Our staff are our VIPs, through our guidance and training they become better therapists. Our customers are taken on an amazing spa journey each and every time and our team contributes to creating very satisfied return customers.”

“We value both New Zealand and international qualifications. We also value a variety of local and international experience, preferring our staff to have at least three years practical experience in the industry”.

WANT TO GET QUALIFIED IN BEAUTY THERAPY? CALL TANIA BERRYMAN AT HITO ON 021 818 364 OR EMAIL BDEV@HITO.ORG.NZ FOR MORE INFORMATION ON GETTING QUALIFIED IN BEAUTY. FOR MORE INFORMATION ON THE DEVELOPMENT OF THE NEW ZEALAND BEAUTY QUALIFICATIONS, VISIT BEAUTYTROQ.COM.

ABOVE: SHAVE FOR A CURE | RIGHT: AN APPRENTICE FROM HAIGHT ASHBURY SHAVING FOR A CURE

HAIRDRESSING WITH HEART Over the past ten years, Kiwis have been raising funds and awareness for Leukaemia & Blood Cancer New Zealand (LBC) by shaving their tresses.

There were about 50 boys who took part in this Shave for a Cure event, each completing their own fundraising efforts before having their locks shaved off. The big shave event was held at Wellington’s central train station.

Jade Mann was one of the hairdressers from Haight Ashbury who helped with the shave. She says it was a fun event to be involved with, especially because the boys were keen to get a bit creative with their shaves.

have for a Cure is a way for people of all ages and stages to support the six New Zealanders who are diagnosed with a blood cancer or related condition every day. Individuals, schools and businesses can all take part by raising money and then losing their locks.

It wasn’t Jade’s first time helping out with Shave for a Cure. Last year she shaved three women’s heads at an event at Southern Cross Bar and Restaurant while the year before she helped at the PricewaterhouseCooper Shave for a Cure.

For hair professionals who want to make a difference in the lives of others, this is a great charity to get involved with. By helping out at a Shave for a Cure event, hairdressers can use their skills to support a worthy cause.

“I try to be involved in something each year,” she explains. Jade highly recommends that more hairdressers get involved in Shave for a Cure. She sees it as an excellent opportunity to use her hairdressing skills to help others.

This year, Wellington salon Haight Ashbury got behind a Shave for a Cure event hosted by Hutt International Boy’s School. One of the organisers for the event is a client at Haight Ashbury and he approached the salon to see if they’d like to be involved. They jumped at the chance!

“It’s such a fantastic cause, and something hairdressers should get behind,” she says.

Shave for a Cure is Leukaemia & Blood Cancer New Zealand’s signature fundraising event which has been running for over a decade. KEY FACTS ABOUT BLOOD CANCERS

• Shaving is a bold but simple way of helping the 6 Kiwis who are diagnosed with a blood cancer or related conditions every day!

Every day, 6 New Zealanders are diagnosed with a blood cancer: that’s about 2,200 New Zealanders a year.

• Shave for a Cure is a great way to show solidarity with blood cancer patients – many of whom lose their hair as a result of life-saving treatments such as chemotherapy and radiotherapy

The cause of blood cancers is unknown. These diseases can strike anyone, of any age, at any time, without warning. Immediate treatment may be necessary and that treatment can go on for months or even years.

• Thousands of Kiwis brave to shave including individuals, schools, businesses and community groups. They organise a range of fundraising events across the country mainly in Shave Week.

LEUKAEMIA Leukaemia is the most common childhood cancer. Blood cancers combined (leukaemia, lymphoma and, myeloma) are the 5th most common cancer in New Zealand.

• Leukaemia & Blood Cancer New Zealand (LBC) is the national charity dedicated to supporting patients and their families living with blood cancers and related blood conditions. www.leukaemia.org.nz

LYMPHOMA In New Zealand, lymphoma is the sixth most common cancer, with close to 900 people being diagnosed every year. Lymphoma is the most common cancer of 15-24 year olds.

• LBC does not receive government funding – the dollars raised from Shave help fund the core services including patient and family support, funding for research, awareness and advocacy.

MYELOMA Around 300 people are diagnosed with Myeloma in New Zealand each year. Pacific Islanders and Maori have a higher incidence of Myeloma.

BECAUSE LEUKAEMIA & BLOOD CANCER NEW ZEALAND DOESN’T RECEIVE ANY GOVERNMENT FUNDING THEY RELY ON DONATIONS TO KEEP GOING. THE WORK THEY DO INCLUDES SUPPORTING PATIENTS AND THEIR FAMILIES, PROVIDING INFORMATION AND EDUCATION SESSIONS, SUPPORTING AND FUNDING RESEARCH, RAISING AWARENESS, AND ADVOCATING ON BEHALF OF PATIENTS. FOR MORE INFORMATION ABOUT SHAVE FOR A CURE VISIT WWW.SHAVEFORACURE.CO.NZ.

GETTING STARTED

CENTRE PART

LONG SIDE PART

RECTANGLE DISTRIBUTION

MOULD AND SCALE Kirsty Ryan, HITO Tutor of the Year, shares her knowledge.

‘M

ould and Scale’– what is that? This is a common question from trainees working towards their hairdressing qualification. Even if they know what it is, they still wonder why on earth it’s essential for being a hairdresser.

SOME TIPS AND TRICKS FOR ASSESSMENTS

Unit Standard 25077 ‘Mould and scale hair’ is for people in the hairdressing industry who wish to develop skills in moulding and manipulating the hair using a variety of techniques.

• Don’t allow hair to dry- keep hair wet at all times

This unit wasn’t invented to fill in time, or annoy trainees. It is a skill that is utilized within many services performed in the hairdressing industry, even if the hairdresser might not be aware of using it.

• Choose clients with a wave in their hair - not too straight or too curly

• Use a flexible product to allow for agility

• A longish uniform layer is a good length (approx. 15 – 20 cm)

Mould and scale is a series of techniques executed on a client with clean wet hair, using a cutting comb, tail comb, dinky clips and a flexible product for agility. There are 14 different techniques to be completed, each one combed and sectioned following the curvature of the head. There should be no straight lines!

• Medium density is best • Hair must in good condition • Practice, practice, practice

These moulds encourage identification of the pivot, crest, occipital and other points of the head such as the corner of the eye, the middle of the eye, the temple and hair line shapes. Being able to identify these features will help a hairdresser understand proportion and balance for a client’s hair style.

• Note: for assessment this is to be performed on a client.

It is important to understand that all heads come in different shapes and sizes. It helps the learners when they enter their 2nd year of training and are required to perform more complex hairstyles. They are able to incorporate these techniques to transform their style from simple to complex.

2. Analyze the growth patterns and partings of the hair

On completing this unit a hairdresser/trainee will be able to hold a cutting comb correctly, recognise different hair tendencies such as natural partings and growth patterns, have improved dexterity and strength of the fingers, have control of the hair to provide a smooth finish, and sculpt hair into an agreed design with speed.

5. Establish whether you are using a parallel or radial distribution

10 STEPS TO MOULD AND SCALE 1. Gather all the tools you will be needing e.g. cutting comb, tail comb, water bottle, spare towel, dinky clips and work book

3. Decide which mould and scale technique you are attempting 4. Determine which points of the head you will utilise to complete the technique you are attempting

6. Make sure the hair is clean and wet before starting 7. Holding your cutting comb correctly, find your starting point and execute your chosen distribution. If executing radial distribution use the large tooth at the end of the cutting comb 8. Establish other points of the head needed to complete your chosen technique. Using the end of your tail comb, follow the distribution lines created in the hair to section off the mould

SO WHEN DO YOU USE MOULD AND SCALE? • Foiling

9. Using your dinky clips to secure the section to complete your chosen mould. The hair should have a smooth finish

• Setting • Blow waving

10. Step back from your design and evaluate the balance and proportion of the head before having your mould checked by your assessor. If the balance is not accurate start back at step 6.

• Cutting • Long hair.

THE HITO ANNUAL GENERAL MEETING On Monday 20 April, HITO held their Annual General Meeting (AGM) and Industry Forum. HITO members came together to get involved and support industry training.

David Patten spoke to the group about the new health and safety legislation and the impact it will have on our industries. This is an important issue for our industries, who often face hazards in their day-to-day work. You can read more about this earlier in this issue of Forma.

he AGM began with a karakia to welcome the guests. Led by Dr. Flora Gilkison, HITO Independent Board Chair, the AGM moved swiftly. Attendees reviewed the HITO Annual Report and voted changes to the HITO Constitution to allow the board to recruit co-opted members to help fill skill gaps. The discussion was thoughtful and productive.

Julian Maloney and Peter Wells led a discussion on barbering. This was a chance for HITO members to learn more about an industry recently experiencing a resurgence in popularity. Guests engaged with the discussion, learning a lot about this up and coming industry and getting excited about the potential it offers.

BOARD POSITIONS Flora Gilkison was re-appointed as HITO Independent Board Chair for a second term. We also welcomed Julian Maloney to the Board. Julian fills the elected board position previously filled by Malcolm Gibbons. Julian brings a background in barbering to the Board, and they look forward to his insights. Congratulations go to Flora and Julian. Thank you to Malcolm Gibbons for his commitment to HITO during his tenure on the board.

Next Erica Cumming, HITO CEO, shared an update on the qualification review. As of the AGM, both the barbering and hairdressing qualifications were registered with NZQA. Erica also spoke about the research HITO had done which showed how many workers there are in hair and beauty, how many are qualified, as well as other interesting data about our industries. Overall, the research suggested hair and beauty will continue to grow as industries.

THE HITO TRUST The HITO Board also provided an update on the HITO Trust discussed at the AGM in 2014. Initially the board considered placing HITO funds into a trust. This money would be used to support our industries e.g. through scholarships and other initiatives. After some discussion, the board decided to review the need for a trust again in the future, as some aspects of trust law can be too restricting. For now they hope to seek industry opinions on ways HITO can support the industry. They will be seeking applications for a committee to discuss this in the near future.

WANT TO ATTEND THE AGM NEXT YEAR? If you wish to attend the AGM and the Industry Forum in 2016, you will need to become an HITO member. Only HITO members can participate in the AGM. There are several ways you can become a member. 1. If you are in a HITO training agreement (learner or employer), you can become a free member while the training agreement is active.

THE INDUSTRY FORUM The forum began with a talk from Nigel Latta. Nigel is an acclaimed clinical psychologist, best known for programmes such as ‘The Politically Incorrect Parenting Show’ and ‘Beyond the Darklands’. Nigel spoke about the ‘Psychology of Success’. Nigel’s talk was entertaining and insightful, teaching attendees how they can succeed in business and in life.

2. If you’re not in an HITO training agreement, you can be a member for a small annual fee. Please note that only HITO Employer Members can vote on motions at an HITO AGM.

TO FIND OUT MORE ABOUT BECOMING A MEMBER, PLEASE CONTACT LAR BRADLEY ON (04) 499 1180 OR EMAIL MEMBERS@HITO.ORG.NZ.

NEW STAFF AT HITO We welcome three new staff to the HITO team.

MEET LEATRICE

MEET KAREN

Leatrice is our new Gateway Coordinator.

Karen is our new Assessment and Moderation Administrator.

Leatrice comes to the HITO team from an administration background, having managed the administration for a small business for the past few years. She lives with her partner and children, and enjoys golf.

Karen joins HITO from a beauty background, having worked as a beauty therapist in Wellington. She also has a background in customer service and administration and a degree from Otago University. She loves travelling and relaxing in the sun at home in Gisborne.

Leatrice started at HITO in March 2015. As Gateway Coordinator, Leatrice is responsible for managing our Gateway programme for schools. She is also managing some of the administration for our main office.

Itâ&#x20AC;&#x2122;s fantastic to have Karen on board. We look forward to working with her and having another staff member with a background in beauty.

Weâ&#x20AC;&#x2122;re excited to have Leatrice on board and to see the Gateway programme grow under her guidance.

As our new Assessment and Moderation Administrator, Karen looks after the administration for QbyE, Advanced Cutting, appeals, assessors, and the Literacy Assessment Tool.

IF YOU NEED TO GET IN TOUCH WITH LEATRICE ABOUT GATEWAY, CALL (04) 499 1180 OR EMAIL GATEWAY@HITO.ORG.NZ.

YOU CAN CONTACT KAREN ON (04) 499 1180 OR EMAIL AMA@HITO.ORG.NZ.

MEET MATTHEW Matthew Ransfield is our new Sales and Liaison Manager for the Auckland region. He's looking forward to meeting everyone in Auckland and supporting local businesses and apprentices with their training. Matthew comes to HITO from a sales background, saying he has been in direct and indirect sales in various industries for most of his working career. Matthew has a genuine passion to support people of all ages and he enjoys being involved in mentoring, both professionally and personally.

YOU CAN CONTACT MATTHEW ON SLM2@HITO.ORG.NZ OR MATTHEW@HITO.ORG.NZ, OR BY MOBILE ON (027) 443 2401.

contact NATIONAL OFFICE PO Box 11 764 Wellington 6142 Phone (04) 499 1180

NORTHERN Phone (09) 579 4844 Mobile (027) 470 0169

AUCKLAND Phone (09) 579 4844 Mobile (027) 443 2401

MIDLAND Phone (09) 579 4844 Mobile (027) 480 6550

MID-CENTRAL Phone (04) 499 5150 Mobile (027) 470 0170

CENTRAL Phone (04) 499 5150 Mobile (027) 445 5758

NORTHERN SOUTH Phone (03) 338 5376 Mobile (027) 483 2405

SOUTHERN SOUTH Phone (03) 338 5376 Mobile (027) 470 0171

“only two types of people know how to use this...”

Qualified or Unqualified WHO WOULD YOU TRUST? Been working in New Zealand as a barber for 5 years or more? Got a qualification to show for it?

Why the hell not? Want help?

Call (04) 499 1180