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Hiu man Ng Selected Works
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Portfolio 2016–2020
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human
Hiu man Ng Selected Works
[ hiuman : human ] S e le cte d Works
[ Portfolio ] 2 0 16 – 2 0 2 0
[ Designer ] H i u man N g
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« Portfolio 2016–2020 Hiuman Ng hiumanng.com
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Hiuman : Human Selected Works
[ Copyright ] ©2020 Hiuman Ng › All rights reserved. No part of this publication can be reproduced, distrubuted or transmitted in any form or by any means, including photocopying, recording and other electrinuc or mechanical methods, without the prior written permission from the publisher. Some images and text have been used exclusively for the inspiration and educational purpose only.
»
00 : 10
When we lose our empathy, we lose each other. That’s why everything I do starts from a place of compassion; what people see, feel, & experience. Understanding the problems and realities of people inspires truly meaningful and innovative solutions. This book contains a selection of my work that best represents me as a designer. Thank you for taking the time to look at it. From me, Hiuman, to all you other humans out there: let’s be kind to one another!
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Portfolio 2016–2020
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Hiuman : Human Selected Works
dedicated
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to the best humans I know— family, friends & mentors
‹ P.7
« Portfolio 2016–2020 Hiuman Ng hiumanng.com
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Hiuman : Human Selected Works
contents
[ 01 : 10 ] hiuman : adventurer
[ 04 : 10 ] hiuman : linguaholic
P. 10 – 45
P. 114 – 141
[ 02 : 10 ] hiuman : daredevil
[ 05 : 10 ] hiuman : foodie
P. 46 – 81
P. 142 – 171
[ 03 : 10 ] hiuman : jetsetter
[ 06 : 10 ] hiuman : dice-roller
P. 82 – 113
P. 172 – 203
»
00 : 10
[ 07 : 10 ] hiuman : tea-freak
[ 10 : 10 ] hiuman : techie
P. 204 – 231
P. 286 – 249
[ 08 : 10 ] hiuman : freedom
[ 00 : 10 ] hiuman : brand
P. 232 – 259
P. 350 – 363
[ 09 : 10 ] hiuman : sweetheart P. 260 – 285
‹ P.9
« Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
›
The close to P . 10
»
01 : 10
Semester 2019 Spring
Chapter Adventurer
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P..012 12
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« Chapter 01
[ 01
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Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
01 : 10
Semester 2019 Spring
Chapter Adventurer
The future close to nature
adventurer
↗
» [ Class ] Corporate S p onsore d P ro j e ct : S u b aru
[ I n st r u c t o r ] A ki no Ts u c hi ya Cl au di a D all endo er fer Tom M atano S cot t K re ss A ntoni o B orj a
[ Te a m m a t e ] H i u man N g H ann a G oransson N o u r M o u rad R o b er t Walker S of i a W i k l ander
‹
P.013 . 13
«
«
[ 01 [ Objective ] › Subaru needs to evolve and establish their vision for the future of cars if they want to stay relevant to today’s 18 to 25-year olds in 10 years. › Collaborate with students from Graphic Design, Advertising, Web Design, Industrial Design, and Interior Architecture, to create a vision for Subaru and the future of cars in a way that feels relevant for the next generation of drivers of 2030. [ Approach ]
›
› Inspire people to explore and connect with the world by building a brand for a lifestyle bigger than driving. Subaru needs a sustainable vision that integrates the journey with the natural motion of nature. › Design using the dimensions of nature to engage our senses and encourage exploration. We let the versatility and uniqueness of the natural elements become the guide for Subaru’s diverse catalog of vehicles.
P..014 14
[ Semester ]
[ Year ]
[ Project ]
› Spring
› 2019
› Branding
Chapter 01
‹ ]
Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
»
01 : 10
Semester 2019 Spring Chapter Adventurer
adventurer
↗ » [ Corporate Sponsored Project ] › Subaru
‹ P.015 . 15
P..016 16
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Visual Mood
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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Hiuman : Human Selected Works
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01 : 10
Semester 2019 Spring
Chapter Adventurer
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P . 017
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Sketches
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Hiuman : Human Selected Works
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01 : 10
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Chapter Adventurer
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P . 19
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Chapter Adventurer
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Chapter Adventurer
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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« Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
EARTH
WATER
W I ND
›
F I RE
P . 26
»
01 : 10
Semester 2019 Spring
Chapter Adventurer
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P . 28
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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Hiuman : Human Selected Works
EARTH
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01 : 10
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Chapter Adventurer
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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01 : 10
Semester 2019 Spring
Chapter Adventurer
WATER
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P . 31
P . 32
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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Hiuman : Human Selected Works
WIND
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01 : 10
Semester 2019 Spring
Chapter Adventurer
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P . 33
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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01 : 10
Semester 2019 Spring
Chapter Adventurer
FIRE
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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Hiuman : Human Selected Works
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01 : 10
Semester 2019 Spring
Chapter Adventurer
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P . 37
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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Hiuman : Human Selected Works
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01 : 10
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Chapter Adventurer
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P . 39
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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Hiuman : Human Selected Works
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01 : 10
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Chapter Adventurer
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P . 41
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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Hiuman : Human Selected Works
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01 : 10
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Chapter Adventurer
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P . 43
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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Hiuman : Human Selected Works
Âť
01 : 10
Semester 2019 Spring Chapter Adventurer
A C A D E M Y O F A RT U N I V E R S I T Y / S U B A R U / S P R I N G 2 0 1 9
‚ P . 45
« Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
›
Taste tha P . 46
Âť
02 : 10
Semester 2019 Spring
Chapter daredevil
at
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P . 47
P . 48
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« Chapter 02
[ 02
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Portfolio 2016–2020
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Hiuman : Human Selected Works
»
02 : 10
Semester 2019 Spring
Chapter daredevil
Taste that bites back
daredevil
↗
» [ Class ] Packa ge D e si gn 3
[ I n st r u c t o r ] Ch rist i ne G e or ge
[ Designer ] H i u man N g
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P . 49
«
«
[ 02 [ Objective ] › Ms. Mixo was established in 1989 by Carla Martinez, who was born and raised in Jalisco, Mexico. She has since then dedicated her business to making exceptionally flavored handcrafted spirits with integrity. › As a premium product in an ocean of mass-produced and more recognized brands, Ms. Mixo needs to develop an attention-grabbing packaging design that stands out from the competitors’. [ Approach ]
›
› Inspired by the heat and intense flavors of Ms. Mixo tequilas, the new packaging communicates the quality, culture, and story of the brand. The label has a detailed pattern that pays tribute to the founder’s Mexican heritage and the uniquely flavored drink. Each product has its own variation of the design to indicate taste, level of strength, and age.
P . 50
[ Semester ]
[ Year ]
[ Project ]
› Spring
› 2019
› Packaging
Chapter 02
‹ ]
Hiuman Ng hiumanng.com
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Hiuman : Human Selected Works
»
02 : 10
Semester 2019 Spring Chapter daredevil
daredevil
↗ » [ Liquor Packaging Project ] › Ms.Mixo
‹ P . 51
P . 52
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Visual Mood
«
Hiuman Ng hiumanng.com
Portfolio 2016–2020
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Hiuman : Human Selected Works
Âť
02 : 10
Semester 2019 Spring
Chapter daredevil
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P . 53
P . 54
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Sketches
«
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
Âť
02 : 10
Semester 2019 Spring
Chapter daredevil
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P . 55
« Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
O
M
MIX S.
19
89
S
C
› P . 56
F T
I
T
R
A
R S P I
S
Chapter daredevil
C
I
R S P I R
A
F T
T
Semester 2019 Spring
O MIX S.
M
Âť
02 : 10
89 19
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P . 57
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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Âť
02 : 10
Semester 2019 Spring
Chapter daredevil
‚
P . 59
P . 60
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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Âť
02 : 10
Semester 2019 Spring
Chapter daredevil
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P . 61
« Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
Silver 1
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L
E
P . 62
V
E EL OF H
A
T
Âť
02 : 10
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Chapter daredevil
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02 : 10
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Chapter daredevil
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P . 65
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Hiuman Ng hiumanng.com
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02 : 10
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Chapter daredevil
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« Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
Ex tr a A Aññ e j o
2
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L
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E
V
E EL OF H
A
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Chapter daredevil
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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02 : 10
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Chapter daredevil
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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02 : 10
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Chapter daredevil
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P . 73
« Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
Añejo 3
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L
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V
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Chapter daredevil
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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02 : 10
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Chapter daredevil
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P . 77
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Hiuman Ng hiumanng.com
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02 : 10
Semester 2019 Spring
Chapter daredevil
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P . 79
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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02 : 10
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Chapter daredevil
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P . 81
« Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
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Let the us P . 82
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03 : 10
Semester 2019 Spring
Chapter jetsetter
s
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P . 83
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« Chapter 03
[ 03
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Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
03 : 10
Semester 2019 Spring
Chapter jetsetter
Let the skies unite us
jetsetter
↗
» [ Class ] Strate gi e s for B randi ng
[ I n st r u c t o r ] T homas M c N ult y
[ Designer ] H i u man N g
‹
P . 85
«
«
[ 03 [ Objective ] › The previous merger between United Airlines and Continental Airlines calls for a design that distinguishes them from the competition without compromising the heritage of the brands. This new brand needs a new visual identity that can be applied to everything from small business cards, to huge bodies of airplanes, to digital apps for your mobile devices. [ Approach ]
›
› Combine features of the pre-merger logos of United Airlines and Continental Airlines to create a new unique logo mark. The new mark is influenced by both brands’ old logo marks—United’s U-shape and Continental’s Globe. The blue and the red colors were picked up and given a new, more vibrant nuance. › The new logo was then turned into a secondary graphic element in the form of a dynamic pattern that can easily be applied to different media.
P . 86
[ Semester ]
[ Year ]
[ Project ]
› Spring
› 2019
› Branding
Chapter 03
‹ ]
Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
»
03 : 10
Semester 2019 Spring Chapter jetsetter
jetsetter
↗ » [ Airline Rebranding Project ] › United Airlines
‹ P . 87
P . 88
›
Visual Mood
«
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
Âť
03 : 10
Semester 2019 Spring
Chapter jetsetter
‚
P . 89
P . 90
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Sketches
«
Hiuman Ng hiumanng.com
Portfolio 2016–2020
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Hiuman : Human Selected Works
Âť
03 : 10
Semester 2019 Spring
Chapter jetsetter
‚
P . 91
P . 92
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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03 : 10
Semester 2019 Spring
Chapter jetsetter
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P . 93
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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03 : 10
Semester 2019 Spring
Chapter jetsetter
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P . 95
P . 96
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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03 : 10
Semester 2019 Spring
Chapter jetsetter
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P . 97
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Portfolio 2016–2020
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Semester 2019 Spring
Chapter jetsetter
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P . 99
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Portfolio 2016–2020
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03 : 10
Semester 2019 Spring
Chapter jetsetter
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P . 101
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Portfolio 2016–2020
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03 : 10
Semester 2019 Spring
Chapter jetsetter
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P . 103
P .| 104 08
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03 : 10
Semester 2019 Spring
Chapter jetsetter
‹
PP. |105 09
P . 106
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Portfolio 2016–2020
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Hiuman : Human Selected Works
»
03 : 10
Semester 2019 Spring
Chapter jetsetter
‹
PP. |107 09
« ›
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P . 108
X
X
X
X
X
X
X
X
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03 : 10
Semester 2019 Spring
Chapter jetsetter
‹
PP..109
P ..110 110
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03 : 10
Semester 2019 Spring
Chapter jetsetter
‹
PP..111
P..112 112
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Portfolio 2016–2020
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03 : 10
Semester 2019 Spring
Chapter jetsetter
‚
P . 113
« Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
›
Everythi P . 114
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04 : 10
Semester 2018 Fall
Chapter linguaholic
ing
‚
P . 115
P . 116
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« Chapter 04
[ 04
Hiuman Ng hiumanng.com
‹ ]
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
04 : 10
Semester 2018 Fall
Chapter linguaholic
Everything communicates
linguaholic
↗
» [ Class ] G rap hi c D e si gn 3
[ I n st r u c t o r ] E mi ly Wo lfe
[ Designer ] H i u man N g
‹
P . 117
«
«
[ 04 [ Objective ] › English is the capital language of the world and it is essential to understand it for the pursuit to make a career in this global society. Still, people struggle to find the time and motivation to learn a new language. An app that is both functional and playful can help people who want to learn English in a fast and interesting way. [ Approach ]
›
› Finding the balance between playfulness and professionalism is one of the most critical components when building a learning device. Colors and icons are used to inspire and create a clear visual path for the users to navigate among their needs and interests easier. It’s easy to explore vocabularies within different categories and there are user-customized games to create a more stimulating learning experience.
P . 118
[ Semester ]
[ Year ]
[ Project ]
› Fall
› 2018
› UX & UI
Chapter 04
‹ ]
Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
»
04 : 10
Semester 2018 Fall Chapter linguaholic
linguaholic
↗ » [ English Learning Mobile App. ] › Vocaby
‹ P . 119
P . 120
›
Visual Mood
«
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
04 : 10
Semester 2018 Fall
Chapter linguaholic
‹
P . 121
P . 122
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Sketches
«
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
04 : 10
Semester 2018 Fall
Chapter linguaholic
‹
P . 123
P . 124
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
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Hiuman : Human Selected Works
Âť
01 : 10 04
Semester 2019 2018 Spring Fall
Chapter linguaholic Adventurer
‚
P . 125
P . 126
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Portfolio 2016–2020
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Hiuman : Human Selected Works
»
04 : 10
Semester 2018 Fall
Chapter linguaholic
‹
P . 127
P . 128
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Portfolio 2016–2020
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Hiuman : Human Selected Works
»
04 : 10
Semester 2018 Fall
Chapter linguaholic
‹
P . 129
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»
04 : 10
Semester 2018 Fall
Chapter linguaholic
‹
P . 131
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»
04 : 10
Semester 2018 Fall
Chapter linguaholic
‹
P . 133
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Portfolio 2016–2020
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»
04 : 10
Semester 2018 Fall
Chapter linguaholic
‹
P . 135
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Portfolio 2016–2020
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»
04 : 10
Semester 2018 Fall
Chapter linguaholic
‹
P . 137
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Portfolio 2016–2020
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»
04 : 10
Semester 2018 Fall
Chapter linguaholic
‹
P . 139
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Portfolio 2016–2020
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»
04 : 10
Semester 2018 Fall
Chapter linguaholic
‹
P . 141
P . 142
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
The of
»
05 : 10
Semester 2018 Fall
Chapter foodie
‹
P . 143
P . 144
›
« Chapter 05
[ 05
Hiuman Ng hiumanng.com
‹ ]
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
05 : 10
Semester 2018 Fall
Chapter foodie
The new taste of China
foodie
↗
» [ Class ] Typ o grap hy 3
[ I n st r u c t o r ] A ri e l G rey
[ Designer ] H i u man N g
‹
P . 145
«
«
[ 05 [ Objective ] › Chinese cooking is one of the world’s most popular food cultures. Innovation and inspiration have given traditional recipes a new place in the hearts of modern foodies. The book explores different trends within Chinese cuisine and it challenges foodies to experiment in the kitchen to embrace the flavors, the fusions, and the food we all love. [ Approach ]
›
› The innovative recipes called for an unexpected and non-traditional cookbook design. The modern geometric shapes are inspired by Chinese restaurants’ neon light signage to appeal to food lovers. The bright gradients of the line art are contrasted with a dark background that is influenced by the theme of Hong Kong’s night scene.
P . 146
[ Semester ]
[ Year ]
[ Project ]
› Fall
› 2018
› Book Design
Chapter 05
‹ ]
Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
»
05 : 10
Semester 2018 Fall Chapter foodie
foodie
↗ » [ Cookbook Design Project ] › Trending Chinese Food
‹ P . 147
P . 148
›
Visual Mood
«
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
05 : 10
Semester 2018 Fall
Chapter foodie
‹
P . 149
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»
05 : 10
Semester 2018 Fall
Chapter foodie
‹
P . 151
P . 152
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»
05 : 10
Semester 2018 Fall
Chapter foodie
‹
P . 153
P . 154
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05 : 10
Semester 2018 Fall
Chapter foodie
‹
P . 155
P . 156
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Portfolio 2016–2020
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»
05 : 10
Semester 2018 Fall
Chapter foodie
‹
P . 157
P . 158
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Portfolio 2016–2020
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»
05 : 10
Semester 2018 Fall
Chapter foodie
‹
P . 159
P . 160
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05 : 10
Semester 2018 Fall
Chapter foodie
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P . 161
P . 162
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Portfolio 2016–2020
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05 : 10
Semester 2018 Fall
Chapter foodie
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05 : 10
Semester 2018 Fall
Chapter foodie
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05 : 10
Semester 2018 Fall
Chapter foodie
‹
P . 167
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05 : 10
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Chapter foodie
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›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
05 : 10
Semester 2018 Fall
Chapter foodie
‹
P . 171
« Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
›
The gam P . 172
Âť
06 : 10
Semester 2019 Spring
Chapter dice-roller
me of
‚
P . 173
P . 174
›
« Chapter 06
[ 06
Hiuman Ng hiumanng.com
‹ ]
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
06 : 10
Semester 2019 Spring
Chapter dice-roller
The game of power
dice-roller
↗
» [ Class ] Packa ge D e si gn 3
[ I n st r u c t o r ] Ch rist i ne G e or ge
[ Designer ] H i u man N g
‹
P . 175
«
«
[ 06 [ Objective ] › Kingdom Conquer is a board game that takes its players back to medieval times, where enemies could hide behind every tree. The game will put the players’ strategic thinking, problem-solving skills, and good luck to the test. The goal is to make it to the middle first and the numbers on the dice decide your pace. Each piece of the game needs a comprehensive design to tell the story and excite the players. [ Approach ]
›
› Medieval art and culture inspired the story, color palette, and the original artwork used in Kingdom Conquer. All graphic elements are designed according to a system made to appropriately fit a wide range of sizes, from the functional cards to the game board. This design is crafted for both a flat and three-dimensional space to create a dynamic experience for the players.
P . 176
[ Semester ]
[ Year ]
[ Project ]
› Spring
› 2019
› Packaging
Chapter 06
‹ ]
Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
»
06 : 10
Semester 2019 Spring Chapter dice-roller
dice-roller
↗ » [ Boardgame Packaging ] › Kingdom Conquer
‹ P . 177
P . 178
›
Visual Mood
«
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
Âť
06 : 10
Semester 2019 Spring
Chapter dice-roller
‚
P . 179
P . 180
›
Sketches
«
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
Âť
06 : 10
Semester 2019 Spring
Chapter dice-roller
‚
P . 181
P . 182
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
Âť
06 : 10
Semester 2019 Spring
Chapter dice-roller
‚
P . 183
« Portfolio 2016–2020 Hiuman Ng hiumanng.com
› P . 184
Hiuman HiumanHuman : Human Selected Selectedworks Works
Âť
06 :: 10 10
Semester 2019 Spring
Chapter jetsetter dice-roller
‚
P . 185
P . 186
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
Âť
08 : 10 06
Semester 2019 Spring 2018
Chapter dice-roller freedom
‚
P . 187
P . 188
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Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
Âť
06 : 10
Semester 2019 Spring
Chapter dice-roller
‚
P . 189
P . 190
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
Âť
06 : 10
Semester 2019 Spring
Chapter dice-roller
‚
P . 191
P . 192
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
Âť
06 : 10
Semester 2019 Spring
Chapter dice-roller
‚
P . 193
« Portfolio 2016–2020 Hiuman Ng hiumanng.com
› P . 194
Hiuman HiumanHuman : Human Selected Selectedworks Works
Âť
06 :: 10 10
Semester 2019 Spring
Chapter jetsetter dice-roller
‚
P . 195
P . 196
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
Âť
06 : 10
Semester 2019 Spring
Chapter dice-roller
‚
P . 197
P . 198
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
Âť
06 : 10
Semester 2019 Spring
Chapter dice-roller
‚
P . 199
P . 200
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
Âť
06 : 10
Semester 2019 Spring
Chapter dice-roller
‚
P . 201
P . 202
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
Âť
06 : 10
Semester 2019 Spring
Chapter dice-roller
‚
P . 203
« Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
›
There’s a time for P . 204
»
07 : 10
Semester 2018 Fall
Chapter tea-freak
always
‹
P . 205
P . 206
›
« Chapter 07
[ 07
Hiuman Ng hiumanng.com
‹ ]
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
07 : 10
Semester 2018 Fall
Chapter tea-freak
There’s always time for tea
tea-freak
↗
» [ Class ] V isu al System 1
[ I n st r u c t o r ] P hi l H aml et t
[ Designer ] H i u man N g
‹
P . 207
«
«
[ 07 [ Objective ] › Asha Tea House serves high-quality tea with carefully sourced ingredients and the shops are designed to create a welcoming, friendly space to enjoy your cup. This thoughtfulness and thoroughness need to be communicated in their visual brand and packaging to assist them on their mission to help shape America’s tea culture. [ Approach ]
›
› Asha’s carefully crafted product called for an informative and straightforward design. The logo is an A-shaped leaf. It is also the main element in the new pattern to make the brand more recognizable and memorable. The new color system is organized to distinguish the different kinds of drinks and create an insightful and visual experience.
P . 208
[ Semester ]
[ Year ]
[ Project ]
› Fall
› 2018
› Branding
Chapter 07
‹ ]
Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
»
07 : 10
Semester 2018 Fall Chapter tea-freak
tea-freak
↗ » [ Tea House Rebranding ] › Asha Tea
‹ P . 209
P . 210
›
Visual Mood
«
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
07 : 10
Semester 2018 Fall
Chapter tea-freak
‹
P . 211
P . 212
›
Sketches
«
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
07 : 10
Semester 2018 Fall
Chapter tea-freak
‹
P . 213
P . 214
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
ASHA
»
07 : 10
Semester 2018 Fall
Chapter tea-freak
ASHA
‹
P . 215
P . 216
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
07 : 10
Semester 2018 Fall
Chapter tea-freak
‹
P . 217
« Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
MATCHA With milk
With fruits
FRUIT ›
Black tea P . 218
Oolong tea
Green tea
»
07 : 10
Semester 2018 Fall
Chapter tea-freak
‹
P . 219
P . 220
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
07 : 10
Semester 2018 Fall
PURE Oolong tea
Green tea
Herbal tea
Chapter tea-freak
Black tea
‹ P . 221
P . 222
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
07 : 10
Semester 2018 Fall Chapter tea-freak
MILK Black tea
Oolong tea
Green tea
COFFEE With milk
Black coffee
‹ P . 223
P . 224
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
07 : 10
Semester 2018 Fall
Chapter tea-freak
‹
P . 225
P . 226
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
07 : 10
Semester 2018 Fall
Chapter tea-freak
‹
P . 227
P . 228
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
07 : 10
Semester 2018 Fall
Chapter tea-freak
‹
P . 229
P . 230
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
07 :: 10 10
Semester 2018 Fall
Chapter tea-freak
‹
P . 231
P . 232
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
fo
»
08 : 10
Semester 2018 Spring
Chapter freedom
or
‹
P . 233
P . 234
›
« Chapter 08
[ 08
Hiuman Ng hiumanng.com
‹ ]
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
08 : 10
Semester 2018 Spring
Chapter freedom
Foods for good
freedom
↗
» [ Class ] Packa ge D e si gn 2
[ I n st r u c t o r ] Ch rist i ne G e or ge
[ Designer ] H i u man N g
‹
P . 235
«
«
[ 08 [ Objective ] › Organic food is the key to healthy people, happy animals, and sustainable earth. Still, conventional farming practices continue to dominate the market as most people aren’t aware of or financially able to prioritize organically grown food. Fredo’s Farm needs to design their product packaging to be more compelling and recognizable on the shelf next to the well-known conventional brands. [ Approach ]
›
› Let the packaging design communicate transparency and goodness to invite people to choose Fredo’s Food over their competitors in the stores. The containers are designed to be recycled easily. Wholesome materials, straight-forward messaging, and images from the actual farms are all chosen to create a design with people’s and the environment’s best in mind.
P . 236
[ Semester ]
[ Year ]
[ Project ]
› Spring
› 2018
› Packaging
Chapter 08
‹ ]
Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
»
08 : 10
Semester 2018 Spring Chapter freedom
freedom
↗ » [ Farm Products Packaging ] › Fredo’s Farm
‹ P . 237
P . 238
›
Visual Mood
«
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
08 : 10
Semester 2018 Spring
Chapter freedom
‹
P . 239
P . 240
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
08 : 10
Semester 2018 Spring
Chapter freedom
‹
P . 241
P . 242
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
08 : 10
Semester 2018 Spring
Chapter freedom
‹
P . 243
P . 244
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
08 :: 10 10
Semester 2018 Spring
Chapter freedom
‹
P . 245
P . 246
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
08 : 10
Semester 2018 Spring
Chapter freedom
‹
P . 247
P . 248
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
08 : 10
Semester 2018 Spring
Chapter freedom
‹
P . 249
P . 250
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
08 : 10
Semester 2018 Spring
Chapter freedom
‹
P . 251
P . 252
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
08 : 10
Semester 2018 Spring
Chapter freedom
‹
P . 253
P . 254
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
08 : 10
Semester 2018 Spring
Chapter freedom
‹
P . 255
P . 256
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
08 : 10
Semester 2018 Spring
F R E D O ’ S
F A R M
Chapter freedom
LINEN / COTTON BLEND KAPKINS THE SET OF FOUR
18 INCHES x 18 INCHES
‹ P . 257
P . 258
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
08 : 10
Semester 2018 Spring
Chapter freedom
‹
P . 259
« Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
›
The for P . 260
»
09 : 10
Semester 2018 Spring
Chapter sweetheart
‹
P . 261
P . 262
›
« Chapter 09
[ 09
Hiuman Ng hiumanng.com
‹ ]
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
09 : 10
Semester 2018 Spring
Chapter sweetheart
The cool treat for chill people
sweetheart
↗
» [ Class ] G rap hi c D e si gn 2
[ I n st r u c t o r ] D av i d Ha ke
[ Designer ] H i u man N g
‹
P . 263
«
«
[ 09 [ Objective ] › Ice Queen sells homemade, authentic ice cream to sweet-toothed families. The welcoming atmosphere is their biggest crowd magnet in addition to their premium quality ice cream. They need a vibrant and playful visual identity to enhance their brand image and make their customers excited about the brand and the experience that comes with it. [ Approach ]
›
› Ice Queen’s vibrant color scheme with a series of playful illustrations and photographs is to make people (even more) excited about ice cream. This excitement goes beyond the product itself and is integrated with Ice Queen’s store and ice cream-truck experience. The elements are created to be used in a wide range of sizes and on different kinds of media, from stationery to aprons and decorative posters.
P . 264
[ Semester ]
[ Year ]
[ Project ]
› Spring
› 2018
› Branding
Chapter 09
‹ ]
Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
»
09 : 10
Semester 2018 Spring
Chapter sweetheart
sweetheart
↗
»
[ Ice Cream Branding ]
› Ice queen
‹
P . 265
P . 266
›
Visual Mood
«
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
09 : 10
Semester 2018 Spring
Chapter sweetheart
‹
P . 267
P . 268
›
Sketches
«
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
09 : 10
Semester 2018 Spring
Chapter sweetheart
‹
P . 269
P . 270
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
09 : 10
Semester 2018 Spring
Chapter sweetheart
‹
P . 271
P . 272
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
09 : 10
Semester 2018 Spring
Chapter sweetheart
‹
P . 273
P . 274
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
09 : 10
Semester 2018 Spring
Chapter sweetheart
‹
P . 275
P . 276
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
09 : 10
Semester 2018 Spring
Chapter sweetheart
‹
P . 277
P . 278
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
09 : 10
Semester 2018 Spring
Chapter sweetheart
‹
P . 279
P . 280
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
09 : 10
Semester 2018 Spring
Chapter sweetheart
‹
P . 281
P . 282
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
09 : 10
Semester 2018 Spring
Chapter sweetheart
‹
P . 283
P . 284
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
09 : 10
Semester 2018 Spring
Chapter sweetheart
‹
P . 285
« Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
›
Future P . 286
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 287
P . 288
›
« Chapter 10
[ 10
Hiuman Ng hiumanng.com
‹ ]
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
Future visionary
techie
↗
» [ Class ] Packa ge D e si gn 4 [ I n st r u c t o r ] T hom as M cNult y
[ Te a m m a t e ] Hi u man Ng E m anu e ll a G o s ali J i ng j i ng Z h ao
[ Te a m m a t e ] Y i - T i ng L i n Yu ri Le e Yo omi Le e
‹
P . 289
«
«
[ 10 [ Objective ] › Avant is an innovative store providing the vision of the future. Everything they produce and sell is dedicated to creating a better future for people and the planet with the newest technology. They have four sub-brands offering products from health and wellness, gaming, homeware, and food. Working with a group of six graphic designers to create the brand and a series of packaging design for both the parent brand and four sub-brands. [ Approach ]
›
› Inspire people to explore and be familiar with the newest technology by presenting the brand with a professional, eye-catching, and innovative look. Build the parent brand with a minimal style and see-through materials which can easily work with sub-brands that have different personalities. Create in-store items such as exclusive water bottles to provide the best servers. Design subbrands packaging that presents variation with harmony.
P . 290
[ Semester ]
[ Year ]
[ Project ]
› Fall
› 2019
› Packaging
Chapter 10
‹ ]
Hiuman Ng hiumanng.com
Portfolio 2016–2020
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall Chapter techie
techie
↗ » [ Innovative Product Packaging ] › Avant
‹ P . 291
P . 292
›
Retail Mood
«
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 293
« Portfolio 2016–2020 Hiuman Ng hiumanng.com
›
Brand Matrix
«
P . 294
Hiuman : Human Selected Works
[ Retail Brand : Avant ]
› Target Audience Professionals Tech enthusiast Explorer Adventurer
› Sub-Brand Health & Wellness Gaming Homeware Food
› Location Manhattan, New York Sunnyvale, San Francisco Boston, Massachusetts
»
10 : 10
Semester 2019 Fall
› Size S Solid Toothpaste Solid Shampoo Solid Conditioner Candles Soap Bar
[ Sub-Brand : Viktor ] Gaming
› Size S Mouse Hard drive SSD Memory Thermal Compound Flash drive
[ Sub-Brand : Form ] Homeware
› Size S 6.5 ft. Belt Cables 10 ft. Belt Cables Smart Mug Motion Sensor Smart Bulb
[ Sub-Brand : Nuture ] Food
› Size S Nutrition Bar Coffee Bar Chewing Gum Sausage
› Size M Facial Cleansing Brush Perfume Shampoo Toothbrush
› Size M Mouse Mouse pad PWM Fan Keyboard
› Size M Wireless Speaker Power Cube Smart Mug Wireless Dimming Outdoor Sensor
› Size M Hydration Drink Liquid Egg Plant - Based milk
› Size L
Chapter techie
[ Sub-Brand : Cura ] Health & Wellness
Oil diffuser Yoga Mat Solid Soap Set
› Size L Motherboard Graphic card Cooling solution Headset
› Size L Smart Lamp Kettle Stand Mixer
› Size L Protein Powder Shipping Box Cricket Baking Flour Carry Box
‹ P . 295
P . 296
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall 2018 Spring
Chapter techie sweetheart
‹
P . 297
P . 298
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 299
P . 300
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 301
P . 302
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 303
P . 304
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 305
P . 306
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 307
P . 308
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 309
P . 310
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 311
P . 312
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 313
P . 314
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 315
P . 316
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 317
P . 318
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 319
P . 320
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 321
P . 322
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 323
P . 324
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 325
P . 326
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 327
P . 328
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 329
P . 330
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 331
P . 332
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 333
P . 334
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 335
P . 336
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
Kitchen Electrics
STAND MIXER
‹
P . 337
P . 338
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 339
P . 340
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 341
P . 342
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 343
P . 344
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 345
P . 346
›
Hiuman Ng hiumanng.com
Portfolio 2016–2020
«
Hiuman : Human Selected Works
»
10 : 10
Semester 2019 Fall
Chapter techie
‹
P . 347
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[ Family ] I feel blessed to have you all as my family. Thank you for bringing me up to be a better individual; thank you for instilling me with a strong passion for learning and chasing my dream; thank you for doing everything you could to put me on the path to greatness. I love you beyond words! [ Friends ] I’m lucky that I have met and known you all. Thank you for the rare ones who always stay by my side; thank you for inspiring, understanding, helping, supporting, caring, and loving me; thank you for being an important part of my life. [ Instructors ] Thanks to Mary Scott, Thomas McNulty, Phil Hamlett, Christine George, Emily Wolfe, Ariel Grey, Antonio Borja, Akino Tsuchiya, and David Hake for inspiring, guiding, helping me become a professional designer. ‹ P . 365
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[ Contact ] Hiuman Ng +1 (415) 481 5826 hiumandesign@gmail.com hiumandesign.com [ Instructor ] Mary Scott [ School ] Academy of Art University School of Graphic Design
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[ Printing ] Graphic Imagery South San Francisco, CA
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[ Binding ] The Key Bindery Oakland, CA [ Text Stock ] 80# Mohawk Everyday Digital [ Cover Stock ] Arrestox B - Slate Gray Linen [ Typography ] Blimone Inktrap by Degarism Studio Blimone by Degarism Studio [ Photography ] Monica Tsai, Pratik Parulekar Hiuman Ng, Jingjing Zhao
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