long term unlock approach

Building upon the learnings from the pilot, the Unlock project will implement a full scale programme from 2024 onwards. The first step will be to expand the program in the US and India, to include many additional farmers as well as increase the number of implementing partners engaged to work with farmers. Beyond 2025, the programme will also consider expanding to other priority cotton growing countries, such as Brazil, Australia, Pakistan, Bangladesh, and Turkey.

The programme will also explore how to further support farmers growing cotton in crop rotation with other crops - through calculating Unlock Units for the other products produced by farmers and engaging other industry partners in the private sector that are able to fund farmers for those GHG reductions and removals related to their products. An example might be that a farmer grows cotton in rotation with soy - and the Unlock programme can engage with major soy traders or users to explore whether they could fund Unlock Units for the relevant decarbonisation of soy production.

https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/fashion%20on%20climate/fashion-on-climate-full-report.pdf https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/fashion%20on%20cli mate/fashion-on-climate-full-report.pdf https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/fashion%20on%20cli mate/fashion-on-climate-full-report.pdf https://www.wri.org/research/roadmap-net-zero-delivering-science-based-targets-apparel-sector https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/fashion%20on%20cli mate/fashion-on-climate-full-report.pdf